Look bold, fierce and unstoppable in these 21 fashion trends for 2020

The first trimester of 2020 is about to end and we know you want to know what are the fashion trends that will rule the scene for the rest of the year so you can look impressive all the time. The most prominent Spring/Summer 2020 fashion runways show an image of an elegant and sensual woman with an exquisite taste to adapt past fashion styles to contemporaneity and highlight her femininity. If you want to look bold, fierce and unstoppable in these 21 fashion trends for 2020 are for you.


Fashion Trends for 2020


Therefore, for you to look fabulous all year, we have done a selection of the fashion trends that you must have on your radar during this season. Plus, you will find tips to maximize each one of these trends.

1.- Fashion trends for 2020, Saturday Night Fever

BluCactus - fashion trends for 2020 - girls with professional suit color silver and black

Disco fashion is back! Disco collar shirts and jackets dominated Paco Rabanne’s, Louis Vuitton’s and Victoria Beckham’s designs of this season, reminding us John Travolta’s outfits on the film “Saturday Night Fever”.


By the same token, the motto of this fashion trend for 2020 is: the most marked the disco collar is, the most eye-catching its effect. The golden rule is to know how to cope with color contrasts. You can combine a 70s shirt with a leather trench coat. As long as you create contrast, you are going to have the perfect look!


This fashion trend also includes flower prints and psychedelic dresses with the 70’s shapes, such as the suede skirts and jackets with fringes that were so popular during that decade.

2.- Dressed to kill! See-through dresses with lots of volumes

BluCactus - fashion trends for 2020 - pink dress in golden globes

Short, long, layered or asymmetric, see-through dresses with voluminous shapes like ruffles and layers, made of organza or tulle, are in.


This maximalist trend, contrasted with straight hairstyles and neutral make-up, dramatizes the silhouette and highlights your femininity, giving you a completely different effortless look.


Considering this, Molly Goddard’s, Giambattista Valli’s or Tomo Koizumi’s designs are proof of that. Although pastel colors are the most romantic, you can also choose floral tones like rose, lemon or bougainvillea to leverage these elegant fashion trends during 2020.

BluCactus - fashion trends for 2020 - pink huge sleeves with a huge red hat

3.- Puffy sleeves: the waist-slimming 80s-inspired fashion trend


Hand in hand with stylish blouses and voluminous dresses are puffed or puffy sleeves, which evoke not only the classic romanticism but also the 80s fashion.


As well and have the advantage of averting the gaze towards the upper part of the body, so they conveniently create the optical effect of making your waist look smaller. Hence, this 2020 fashion trend will make all gazes avert towards you.

BluCactus - fashion trends for 2020 - navy polka dot dress4.- Fashion trends for 2020, Polka dots


Dot patterns are a must-have this season. Its monochromatic palettes and versatility provide a charming and chic effect.


To squander femininity, you can wear this trend on blouses, skirts, and dresses. All sizes and colors are welcome.


However, the classic black and white pattern never goes outdated and asserts its presence in this fashion trend for 2020.

BluCactus - fashion trends for 2020 - tracksuit color military green with sunglasess5.- Safari-style: comfy and fashionable


Based on khaki and military green color palettes, this fashion trend for 2020 invites you to look comfortable and relaxed.


The overall idea is practicality and comfort, therefore, you are free to wear loose shapes and all kinds of functional garments like blouses, jackets, coats, and shorts.


With this in mind, if you want to look more adventurous, you can opt for clothes that have many pockets. In that case, more is better.

BluCactus - fashion trends for 2020 - lara lee with a black bralett6.- Say goodbye to crop tops… Use some bralettes instead


Crop tops reign became void in 2019. What is in now are bralettes.


To keep a professional and, at the same time, sexy look designers like Michael Kors and Jason Wu agree that the best is that you feel covered while showing breasts and belly.


That is why they advise you to wear your best bralette with a blazer, so you can get the greatest benefit of this fashion trend for 2020.

BluCactus - fashion trends for 2020 - huge green coat with white sunglasess7.- Knockout leather in bold colors. The edgy attire rules 2020 fashion trends


Whether smooth or textured, leather clothing is one of the best investments you can make to renew your wardrobe. They are timeless and give your outfit an elegant and glamorous touch.


The reigning trend in 2020 is to ignore classic tones, brown and black, and to opt for all the other colors.


Therefore, take a risk and choose leather clothes in bold colors like green, red or turquoise; or dark colors like navy blue. The result is extremely chic and feminine, plus, you will turn everybody’s heads.

8.- Fashion trends for 2020, The suit, how do I wear them this 2020?

BluCactus - fashion trends for 2020 - model with a white suit


Yes, suits are an item of essential clothing that will never go out of fashion. This year, suits come with interesting updates. One of them is the addition of vests, resulting in three-piece suits -blazer, vest, and pants-.


If you want to have a more informal look, you may wear Bermuda shorts. How short should you wear them? Well, you can choose among short, very short or medium-length, till the knee. With them, your typical bossy girl outfit will look more casual.


On the other hand, if you rather wear long pants, you may opt for some loose pants. Make sure to pair them with some long blazers. The fashion trends for 2020 are set for you to look chic and relaxed in your suit.


BluCactus - fashion trends for 2020 - bella hadid with a black professional suir9.- Vertical stripes: an easy way to look more refined


Not a fan of vests or shorts but still want to look fresh and feminine at work? Then, look slim and beautiful in your suit with some vertical stripes.


This pattern was shown on the catwalks of Michael Kors and Balmain and it looks so refined that it is one of the favorites among the fashion trends for this 2020.


We love it because it has two great qualities: it’s subtle and versatile. Furthermore, it slenderizes the silhouette!


BluCactus - versace collection with a green tshirt10.- Fashion trends for 2020, Tropical print


Tropical prints and its bold colors rule casual garment among the fashion trends for 2020.


Green, orange, lilac, pink and cerulean blue have the leading role in the dazzling range of colors of this trend.


To try this out, channel your inner Jlo with a Versace bold dress or look a charming Dolce&Gabbana two-piece suit and pair it with your best smile. The joy and sympathy of Latin girls distinguish us from all the women in the world.

BluCactus - fashion trends for 2020 - pretty yellow dress with a beach view


11.- Citric explosion: color fashion trends for 2020


Look glowing, fresh, ravishing and full of energy in one of this season trendiest range of colors:


warm tones like yellow, red and orange.


These suit almost every kind of skin color, so don’t be afraid to include it in all your outfits.

BluCactus - white dress with a purse


12.- Fashion trends for 2020, Cute and flirty with laces


Look hyper-feminine, delicate and romantic in an outfit completely made of lace fabrics.


Although it gives you an automatic cute and flirty look, bear in mind that lace must allow seeing the skin so its refinement can be better admired.


BluCactus - fashion trends for 2020 - model with a bralett of crochet color white

13.- Fashion trends for 2020, Crochet


Luxury crochet knitwear continues to be trendy this 2020. Ideal to go beautiful and comfortable anywhere, it fits all ages.


Wear them on all kinds of clothing:


Bralettes, dresses, jumpsuits, vests, pants, and skirts. Moreover, we recommend you to wear this fashion trend either strapless or with only one uncovered shoulder.


BluCactus - fashion trends for 2020 - girl sitting and smiling with green shorts14.- Shorts… super short!

Rush to work those legs at the gym, ride a bicycle or go upstairs instead of taking the elevator so you can tone your legs as soon as possible because what is in this season is wearing super short shorts.


Brands like Hermès, Dior, Isabel Marant, and Chanel imposed it on this season catwalks.


Thus, start now wearing shorts with a hem that reaches the beginning of your thighs. For not crossing the fine line between sexy and vulgar while wearing this fashion trend,  remember that if you completely expose your legs, you must cover a little bit the upper part of the body.

BluCactus - fashion trends for 2020 - pencil skirt with black heels15.- High-waisted tubular skirts. Showing some skin is a 2020 fashion trend


Show your favorite thigh with a sexy tubular skirt and a waist-high lateral split.


The waist-high is trendy and eye-catching, so decide which of your thighs do you wish to expose so you can get the greatest benefit out of this trend.


As a result, you will look so hot that when temperatures start raising the next months, maybe you be one of the reasons.

BluCactus - dress with pink flowers16.- Feathers: reminiscence of the early 2000s


The early 2000s can be admired in the current fashion runways.


Feathers are back to give you the coquettish and bold appearance you are looking for.


Richard Quinn’s, Burberry’s and Valentino’s dresses remind us that you can wear feathers in all types of shapes and colors, from long sleeves dresses to voluminous mini-dresses. Accessories and shoes decorated with feathers are also popular.


17.- Fashion trends for 2020, Draped dresses: the flattering 2020 fashion trend


BluCactus - pretty blue dress

If your objective is to dissimulate your belly, you have arrived at the right section. Draped dresses are the best way to camouflage those extra pounds that always turn us down.


The volume contrast displayed on the designs of Jacquemus, Schiaparelli, and Valentino not only will give you an elegant and sophisticated touch, but also will slenderize your silhouette.


Thus, if you want to strategically conceal any part of your body, we invite you to opt for an asymmetrical draped. Instead, if you want to completely slenderize your body, we recommend you choosing a knit draped waist dress.


The trick of this fashion trend is that you know your body structure and how to balance it with this clothing. The result is completely effective and turns out to be inadvertent or effortless: the je ne sais quoi effect.


18.- Mesmerizing clothing with a diva attitude in fashion trend for 2020

BluCactus - dress with a lot of black

For all the wonderful fashion divas that are reading us, we have good news for you. You may use sequins during the day with no shame!


Now you can catch everybody’s eye and highlight your entire silhouette wearing a dazzling sequins dress during the day. And who supports this idea? Well, no more and no less than designers like Ralph Lauren, Adam Lippes, Sally LaPointe and Cinthia Rowley.


You may choose the colors that you wish. So feel free to wear a red, navy blue or orange sequins dress, or opt for the classic silver. If this fashion trend reflects your style, say yes to the sequins dress. In 2020, do not let anything or anybody steal the spotlight from you.


19.- Fashion trends for 2020, Mini bags: as cute as a button

BluCactus - chloe purse in the runway

This season’s minimalist trends are mini bags or micro purses. Did you read well? Yes, mini bags.


Although impractical because of its size, they look completely adorable as a complement to your outfit.


You will surely recall the first purse you had when you were a child with these teeny tiny purses that set trends in 2020’s fashion.

20.- Wasp waist effect with XXL belts or maxi-belts

BluCactus - girl with a professional suit

Maxi-belts are an item of clothing that helps us to distinguish our waist and enhance our figure, plus, they are super versatile.


Comfort, versatility and design diversity characterize this 2020 fashion trend.


There are maxi belts of all kinds and shapes: with maxi-buckle, corset style, padded, asymmetric


In short, multiple options are laid out for you to choose the most creative and coquettish one so you can avert everybody’s attention towards your waist and enhance your figure with a glamorous maxi-belt.

BluCactus - fashion trends for 2020 - girl with jean shorts and a black bralett

21. Invisible underwear: dangerously seductive


If you want to highlight your physical attributes, do not hesitate in taking advantage of the see-through, laces and crochet trends to show your underwear elegantly.


The secret lies in the fact that the visibility of transparencies through the outfit creates a subtle restriction on the viewer that turns out to be dangerously attractive and sexy.


Conclusion for fashion trends for 2020


What do you think of these fabulous Fashion trends for 2020? Choose the one you like the most and adapt it to your style. Experiment with colors, prints, and fashion silhouettes and dare to get out of your comfort zone. Highlight your attributes, follow our savvy image advice and dazzle everybody with these wonderful fashion trends for 2020. With the right attitude and a beautiful smile, you will look breathtaking in any of these outfits.


Marketing strategies for Fashion Brands. BluCactus has all the tools that you need to begin a fashion business or a project involving clothing. We can help you in developing the correct plan in order to design the best clothing for your brand. We have the best specialists in marketing to guide you through the process. Contact us today and learn more about our services. BluCactus specializes in helping businesses of all types reach their marketing goals.


Quote your project to create your own Fashion Brands Project
to increase your audience and sales today!

How much does a Google Adwords campaign cost?

Do you want to know the cost of Adwords? There is a very important question that everyone who starts with online marketing is asked. As specialists in digital marketing, we listen to it all the time. Especially those who are still beginners in what is known as paid searches. How much does a Google Adwords campaign cost in the United States? It is an excellent question, very reasonable. After all, newbies in PPC, or pay per click, should be interested in your response. Read on to find out how much Google Adwords charges.


BluCactus - How much does a Google Adwords campaign cost - diferent directions of business paymentHow much is a business expected to pay to advertise on Google? It is vital to answer that question before starting your marketing campaign. However, there is no simple answer that fits all businesses or companies.


The most common answer is, without a doubt, it depends. But what does Google Adwords charge for? We will analyze the factors on which advertising on Google Ads depends:


  1. The type of product or service you wish to sell
  2. The popularity of the keywords you want to use
  3. The size of your business
  4. The quality rating of your ads


We will explain what each of these points means and how you can get an approximate budget for your marketing campaign. How much does Google Adwords charge? There is no same price for everyone, so you should consider all the factors to know how much money you should be prepared to spend.


Explaining the variables to know how much a Google Adwords campaign costs


BluCactus - How much does a Google Adwords campaign cost -woman with a question markHow much does a Google Adwords campaign cost? The cost of the service previously known as Google AdWords depends on several variables.


In this publication, we will explain what these variables are and how they will influence the cost of your ads. We will classify the concepts you need to know to create a realistic budget for your marketing campaigns in Google Ads.


If you are reading this article, you may be totally new when it comes to PPCs and have many questions about how the service works.

  BluCactus - How much does a Google Adwords campaign cost - computer looking for google ads

Let’s first define what PPC is. PPC is an abbreviation of pay per click, which means pay per click. In a PPC ad service, such as Google Ads, you will only pay each time a user clicks on your ads.


Keep reading this article to learn all about how Google Ads works and how the price you are going to pay is determined. No matter what your question, we are here to help you understand how the popular Google ad system works.


There is the main question that we are going to answer, of course. How much does a Google Adwords campaign cost? As we said before, this question has no easy answer.


Therefore, we will present it step by step so that anyone can understand it. So how much does it cost to advertise on Google? With this guide, you will be able to know how much money you will use in your first digital marketing campaign. It does not matter if it is an online store or a business


Overview of the factors that influence how much Google Adwords charges


BluCactus - How much does a Google Adwords campaign cost - computer with a search termBefore we begin, we will synthesize in a concrete way all the points that we will explain throughout the text.


This is a summary answer to the answer to our starting question. How much does a Google Ads campaign cost in the United States? These are the factors that influence this cost:


Google Ads is based on an auction system. This system rewards businesses that have high-quality ad campaigns. How do you reward them? How much does a Google Adwords campaign cost? With lower prices and better ad positioning.


BluCactus - How much does a Google Adwords campaign cost - computer with a search term

You can exercise control in all aspects of how your Google Ads budget is being used.


Some tactics to achieve this are ad programming, geographic specification, and limiting your ads to certain devices.


How much does a Google Adwords campaign cost? The average cost per click on Google Ads is between 1 to 3 dollars in the Search Network.


The average cost per click on the Display Network is 1.02 dollars. The Search Network shows your ads on the search engine, the Display Network on Google affiliated sites.


The most expensive keywords


BluCactus - How much does a Google Adwords campaign cost - computer with a zoom on itThe most expensive keywords in Google Ads can cost up to 51.19 or more dollars per click. These are highly competitive keywords in areas that generally have high value for the consumer. For example, lawyers or insurers.


Large corporations spend up to 52,000,000 dollars annually on paid Google Ads searches. How much does a Google Adwords campaign cost? On average, medium-sized businesses can spend between one hundred seventy and one thousand and 10,239 dollars a month in their Google Ads campaigns. This can add up to one million ninety thousand to two million two hundred eighty thousand dollars a year.


Now that we have defined the general points of Google’s costs, we can answer the key question more fully. How much does a Google Ads campaign cost in the United States? We will look for a complete answer that allows you to make an exact calculation of what you need to invest and how much you can earn.


How much does a Google Adwords campaign cost? There is not a single price.


BluCactus - How much does a Google Adwords campaign cost -computer with people using the loopHow much does a Google Adwords campaign cost? Depending on the industry of your business, keywords can be either very cheap or very expensive.


And if you are looking for popular keywords with many searches per month, you can pay a lot of money for each click. One of the main mistakes when campaigning in a PPC service is not doing the necessary research before starting.


As we said, based on your industry you can pay as little as three-point nineteen dollars for one click. However, you can also pay more than 100 American dollars per click.


How much does Google Adwords charge in the United States? It depends, to a large extent, on what you are announcing. Get all the possible information. Mainly, research the individual keywords that your business is going to focus on.


How much does a Google Adwords campaign cost? Understanding how Google Ads works.


BluCactus - chart with information of peopleHow much does a Google Adwords campaign cost? To know how much a Google Ads campaign costs, you need to know how the platform works and how you buy your ads.


One idea that many have about Google Ads is that the one with more money to invest has more influence. Although having more budget does not harm you, there are other factors that influence your power to advertise. As already mentioned, Google Ads works as if it were an auction. Let’s see how this process works, what is the way you decide in which keywords your ads appear.


How much does Google Adwords advertising cost? Everything is based on the ad auction. Ad auction begins when a user enters a search term. Subsequently, Google determines if your search term includes keywords for which advertisers are bidding.


If advertisers have made bids for any of the keywords in the user’s search, the ad auction begins. The purpose of the auction is to determine the Ad Rank or position of the ad. Here it is decided where each ad will be positioned.


The auction determines the inclusion and position of the ads according to the Ad Rank formula. The Ad Rank formula is based on two main factors that we will talk about later: maximum offer and value rating. Once your Ad Rank and your value rating have been calculated, Google will use this information to determine how much you will pay each time someone clicks on your ads.


How much does advertising in Adwords cost? Ad auctions vary depending on the popularity of the keyword


When it comes to paid searches, there are certain keywords in which everyone will want to make offers. These keywords are usually popular with large companies.

  BluCactus - How much does a Google Adwords campaign cost - computer with a search term

How much does a Google Adwords campaign cost? When this happens, what results is a bidding war between two giants. Having two international businesses trying to overcome, you can only expect one thing: high prices.


On the one hand, you have very cheap keywords in which you can advertise for pennies, although it is not always the best idea to advertise on them. Meanwhile, there are also expensive and popular keywords that can cost you up to thousands of dollars per click. But do not worry, these expensive words are only for certain industries, and it is very likely that you do not have to pay so much for your ads.


Some of the most expensive keywords are for industries such as law, insurance, and finance. Here we find lawyers, insurance houses, and banks. These keywords are very expensive because those who use them are looking for customers that leave them a lot of profits individually. Some of the keywords, for example, medical expenses insurance, can cost up to 269 dollars per click. Speaking of expensive keywords, how do you know how much each keyword costs? How much does a Google Adwords campaign cost?


How much does it cost to advertise on Google? It depends on the keyword.


BluCactus - How much does a Google Adwords campaign cost - computer with a search termHow much does advertising on Google Adwords cost? If you are thinking of starting a campaign in Google Ads, it is very likely that you want to have an idea of ​​how much it will cost.


Although as we mentioned there are several factors that determine the price of the campaign, there is a very important one that stands out above the others. The keyword. We will explain how the price of the keyword is decided, what is different depending on the industry, and its popularity.


To get a general idea of ​​how much a keyword can cost, Google has a tool for you. This tool is called the Keyword Planner. You just have to enter a term or keyword and the tool will give you all the related keywords. You can even adjust the search so that it only shows you the cost of ads in a specific country, such as the United States or Canada for example. This can have an impact on prices as advertising in certain countries is more expensive than advertising in others.


Bidding for keywords


Blucactus-How-much-does-a-Google-Adwords-campaign-cost-Bidding-for-keywords.How much does a Google Adwords campaign cost? Once the results are loaded you will see a column that indicates “suggested offer”.


Here is your first indicator of how much a Google Adwords campaign costs. This is an estimate calculated from all advertisers that have ads for that keyword. It is an approximate based on an average.


Your cost may vary depending on other factors, such as the quality value we will talk about next. Even so, it’s a good way to estimate when you’re going to pay for your marketing campaign.


Depending on the industry you will be able to determine if the cost per click is considered expensive or not. If all keywords cost more than 10 dollars, then you are probably in a fairly expensive market area. If the price is 0.54 to 1.08 dollars per click, you’re in luck.


How much does a Google Ads campaign cost in the USA?


BluCactus - How much does a Google Adwords campaign cost - computer with a search termNow you’ve seen how much the keywords can cost and how you can use the Google tool to estimate the cost per click.


It is time to continue with other elements that will help you calculate the cost more accurately. So how much does a Google Adwords campaign cost according to what Google charges you? This is a fairly simple question.


How much does a Google Adwords campaign cost? Although it may sound complicated for those who start with the PPC, the answer to this question is what do you decide how much Google charges.

  BluCactus - How much does a Google Adwords campaign cost - man going crazy with a line chart

That’s right, it is the user who determines how much your ads cost depending on which option you choose. Google Ads can be an automatic platform or a manual platform. This means that users can let Google adjust their bids automatically. But there are also users who want total control over what they are going to pay. Keeping control means that you decide how much Google will charge you per click. What you do is decide the number of your maximum offer and Google takes care of the rest.


However, just by placing a low offer does not mean that you will receive many clicks for that price. In fact, if your offer is very low, no one may see your ads. How much does a Google Adwords campaign cost?


Why? Because Google will send them to the subsequent pages of search results or they will only appear at low traffic hours. It is recommended if you want to receive many clicks, that you make offers of approximately 0.27 dollars more than the recommended offer.


How much does a Google Ads campaign cost? Big corporations against small businesses.


BluCactus - people in a rocketAs previously mentioned, the cost of Google Adwords depends on the type of company you belong to. If it is a very competitive or popular industry, it may be better if Google takes care of everything and that your offers are automatic. Because some prices may change very quickly, making manual offers will not give you the best results. 


Many large companies will have an automatic system to always surpass their competitors. Working manually, you cannot be at their level.


For small businesses, it is common for them to achieve their goal with only 0.54 dollars per click. However, if you want to be among the four ads at the top of the first page of results, you will need to make offers higher than your competitors.


How much does a Google Ads campaign cost? The quality rating and its effect on prices.


BluCactus -men ranking with four starsThere is a concept that we have mentioned a lot throughout the article. This is the quality rating, one of the most important factors that affect how much it costs to advertise on Google Adwords. The cost of Google Adwords is determined by the quality rating.


Every advertiser and ad campaign in Google Ads have a quality rating. Having a good quality rating means you will save money and pay less per click compared to other advertisers.


A poor-quality rating means that you will pay more per click. In fact, a bad grade can lead you to pay 100% more than the competition.


BluCactus - SEO

How is the quality rating determined? Through optimization for Google, similar to what is done with SEO. Advertisers that optimize their landing page and ads that include the keyword receive a better rating.


In an industry as competitive as online ads, many businesses will do everything they can to make sure they have a good quality rating. After all, this will significantly lower the cost of your ads.


In the future, at BluCactus we will make a guide on how you can receive a better-quality rating and dramatically reduce your cost per click. Remember, having a good quality rating can be the difference between a profitable campaign and simply spending a lot of money. Quote your Google AdWords campaign with us to increase your sales!

  BluCactus - Contact information

How much does a Google Adwords campaign cost?, Conclusion


The cost of Google AdWords depends on the size of your business, the quality of your ads and the popularity of the keywords that you are going to use is what you will pay to advertise on Google.


How much does a Google Adwords campaign cost?

  BluCactus - How much does a Google Adwords campaign cost - business giving a plant water

You can usually estimate how much it costs to advertise on Google AdWords using Google’s keyword planning tool.


To get the best price, your best option is to turn to a professional digital marketing team.


At BluCactus we have everything you need to make your marketing campaign a real success.


Already have your optimized Google campaigns? Leave us a comment with a “Yes” if so or a “No” if you still do not apply it to your business.


Quote your project to create your own Google Adwords Campaign Project
to increase your audience and sales today!


5 Benefits of Influencers Marketing

The popularity of Influencers Marketing has been significant in recent years, but how do you know the profile of the ideal Blogger or Youtuber? I comment on some peculiarities to choose it according to the Branding of the brand of your product. Come I invite you to continue reading the 5 Benefits of Influencers Marketing. See you inside!


5 Benefits of Influencers Marketing. What is an Influencer?


BluCactus - Benefits of Influencers Marketing - an influencerHe is a person with popularity in social media given his ability to persuade and intervene in the decisions of users regarding the purchase of a product, after visiting a website or social networks.


The strategy of including a leader with massive followers can be an ideal tactic to ensure that your commercial message reaches the defined target, but what are the attributes to consider for a Brand Leader? I present the details below:


1.- 5 Benefits of Influencers Marketing, Establish own brand: They are communicators and capable of transmitting messages effectively and creatively appropriate to the target. They have the creative spark to elaborate the contents precisely and adjusted to the product.


2.- Structuring community: Under a set of followers you can direct your own community and strategies can also be focused so that followers who want to increase their user flow increase.


BluCactus - Benefits of Influencers Marketing - people watching their phones3.- Versatile: They are a figure adaptable to any business profile you have. Is it fashionable? Is it from Technology? So, they will be adaptable to any user prototype. Their form of interaction must be suitable and adaptable to the circumstance.


4.- Feedback: They will be a useful means to share information, since they will be a link to disseminate information to followers and generate conversations that nurture and create user interest in the product.


In addition, this phenomenon has caused an incredible impact on trends related to digital marketing linked to Opinion Leaders. It should be noted that, according to Report Nielsen reports, social media and brand representatives are an ideal means to reach an audience appropriately.


5 Benefits of Influencers Marketing, What are Influencers Marketing?

  BluCactus - Benefits of Influencers Marketing - influencer on instagram

It is a strategy based on the use of influential people with social profiles such as Blogger, Instagramer or Youtuber. In this way, you will be more comfortable transmitting the commercial or corporate message to reach the objectives set.


You may be wondering how to establish a link with the ideal Influencer? It is indicated that you seek to approach in discreet, through social media or mention him in Blogs.


According to the above, you are opening up to create a relationship and propose campaigns to improve online business advertising.


By selecting an Opinion Leader in digital media, you can see assertive and appropriate changes depending on the Brand Representative chosen. For example, we observe how a certain prototype that previously did not consume your product, maybe accessible to start acquiring it.


When developing an action plan, you will see changes in:


5 Benefits of Influencers Marketing, Scope: Through publications, you can be disseminated to a popular and credible mass audience. In this way, the visibility of the company will be broad and precise to the social community.


BluCactus - Benefits of Influencers Marketing - actions plans with a puzzleRelevance: Disseminate information or content of value that allows to capture the attention of users. So, you can plan the launch of dissemination campaigns about the service of your company.


5 Benefits of Influencers Marketing, Engagement: When creating an interaction or user feedback about the published topic. In this way, the customer’s relationship with the product can be loyal or increased.


Are you thinking of complementing your digital strategy? By including your planning with Influencers, you take a point in your favor!


You can increase the number of users and establish an effective link with the community that identifies with your product.


What are the advantages of Advertising with Influencers?


The participation of an Opinion Leader is essential if you want to obtain benefits in your Company Branding. I present more information below:


BluCactus - Benefits of Influencers Marketing - men using his phone and a magnet5 Benefits of Influencers Marketing, Improve recognition

It helps to improve the authority of your website, that is, you will have the approval of a popular leader in opinion. In addition, your level of advertising will be more assertive and will bring ideal results based on the proximity and reputation of the community.


SEO positioning

Your content will add value that brings interest to the target audience. In addition, you can expand the market and your customer profile, since you will have a reach. In particular to millennials who are a digital consumer population.


5 Benefits of Influencers Marketing, Organic traffic

It is possible to create content strategies that trap user participation on the web, this will bring more organic traffic. It will also create a flow of recommendations and potential followers or potential buyers of the product.


Conversion rate

It is possible to present strategies that promote digital advertising campaigns, so the level of online shopping shows growth. An alternative is to create promotions to easily reach the user or potential customer.


BluCactus - Benefits of Influencers Marketing - people with social media around themSocial media

By creating campaigns by Instagrammers or YouTubers with detachment, you will have the possibility to create a level of interaction through social media. So, you can link in a concrete and precise way.


Keep in mind that a Blogger with an online career handles the appropriate language to approach the target audience that fits your brand.


5 Benefits of Influencers Marketing, Influencer path

When selecting the leader with social media recognition, you should be chosen based on viral and novel stories that make it popular.


That is, its trajectory must be of the great impact that has an impact on the target audience of your business.


How to design Influencers Marketing campaigns for your social media strategy?


When starting with your Marketing planning to increase the visibility and positioning of the company it is ideal that you make use of opinion representatives and follow some steps such as:


BluCactus - person sitting next to a monitorSet Objectives

It is important that you capture the purpose of your digital planning. Increase brand branding? Do you want better visibility? Digital KPIs such as CPM, CPV, CPC are measurable through the Metricool or TweetBinder tool, which can be useful when making the metrics.


In addition, you will have a reference to the effectiveness of your campaign you can detect if it is adjusted to the target audience.


Set Criteria

When selecting your opinion leader, it is essential to define the Buyer person according to the target audience. So, you can consider the association of the specialist and its relationship with the values ​​of your company, for example, does your company sell a Smartphone?


Based on the above, when choosing a Technology Blogger, you are expanding the subject, the ideal thing is to choose a leader in social media exclusively on smartphones.


Evaluate communication

Do you think it is enough to give your web or social network a look? Ideally, follow up and evaluate in detail the previous campaigns and the results obtained.


It is appropriate to verify how was the participation in the projects? What was engagement? Remember that they will be the image and representation of your business.


BluCactus - Benefits of Influencers Marketing - person using a computer with a pencilEvaluate technical skills

That is, you can determine the technical skills to disseminate the information to the audience. In addition, the strategies to maintain the interest and participation of each member who makes the posts, visit the web or integrate into the social environment.


Quality or quantity of Followers

It is ideal to specify the followers who feel identified with the subject. Social density can mean that there are many people who are not an affinity for the issue.


So, the quality of followers will be given by their participation in the publications of the topic, which will give value to your brand.


5 Benefits of Influencers Marketing, What are the tools used in Influencers Marketing?


Online you can get multiple instruments that can help you build your digital strategy based on Influencers and increase the recognition of your business. So, you can choose some of the ones mentioned below:



You will have free access and limited by use. By making use of Buzzmonitor you can carry out research according to the theme of your company and thus locate the profile of Opinion Leader based on the number of followers that best fits what you are offering.


BluCactus - web site with the heepsy brand on it5 Benefits of Influencers Marketing, Heepsy

The free version has simple search functions, if you want to access advanced options you just have to pay.


Social blade

It gives you values ​​related to the YouTube network, through the number of followers, subscribers, interactions, likes, and comments. Thus, it is ideal to locate the most popular YouTubers, according to the published videos.


Influence fee

Just by placing the name of the representative brand Leader under the Instagram network, you can detect the payment they receive for the businesses with which they have a link.


BluCactus - web site with toolBrandwatch

Using this platform gives you access to audience data, followers, and engagement of users who visit the social network.


You will have a statistic if the relationship with the brand representative can be beneficial or harmful to your business.


5 Benefits of Influencers Marketing, Linkedin Social Selling

It shows you the level of influence that a LinkedIn member has from the contact number, visits to his profile, number of comments and recommendations.


Fake follower check

It was created to debug the Instagram network of fake Opinion Leader since the social network has been used to commit digital crimes and create accounts with information with false attributes.


5 Benefits of Influencers Marketing, How can BluCactus help you in the Advertising Strategy for Influencer?


In BluCactus we have the tools to guide you in digital campaigns based on the use of opinion leaders because our staff is qualified with the knowledge and experiences in online strategies appropriate to the profile of your company.


In addition, we adjust to the Buyer Person associated with your brand to establish the necessary guidelines that allow the execution. Do you have any doubts? Contact us and we will give you personalized attention. At your disposal BluCactus! Your Digital Social Media Marketing Agency in Dallas! Your achievement will be ours!


Quote your project to create your own Influencers Marketing Project
to increase your audience and sales today!