Why should clinics offer their services through Google ads? Just as people surf the internet for recipes or beauty secrets, today, people also look to safeguard their health. If they need a medical checkup or routine exam, they research which clinics offer the best services in their city.


That is why, if you want to grow your business organization as a clinic manager, you must use Google Ads. Why? We will explain it below.

Why is Google Ads important to clinics?


BluCactus - google ads for clinics in the usStrategies for Google Ads campaigns have a significant number of advantages. For this reason, it is one of the most used tools by clinics to publicize their services.


It is very profitable because it helps to attract patients already interested in a medical practice of any specialty. 


Now, let’s talk about the reasons why Google Ads should be used to offer the services of a clinic:


Gives visibility in the first search results


Google Ads allows your ads to appear in the top places when a potential client is searching for a medical specialty, for example: “cardiologist in (city).” This increases the chances of a patient requesting an appointment at your clinic since most people only view the top results in the Google search.


Target patients of your interest


BluCactus - google ads for clinics in the us - doctor using tabletThrough this ad platform, you can segment your campaigns geographically.


This way, you can be seen exclusively by the patients of your interest.


In this case, patients in your clinic’s city or surrounding area. 



Allows you to track results 


This is an excellent reason clinics to offer their services through Google Ads. With this platform, we can observe which ads are getting strong results, which generate more calls or messages, and receive more clicks. Thus, you can leave the effective ads and remove the ones not working as well.


It is a good investment. 


BluCactus - google ads for clinics in the usBy being able to monitor the results of your Google Ads campaigns for clinics, you can invest your money only on actions that help increase patients. Also, you can discard what doesn’t work and is an inefficient use of funds. 


You only pay when they click on your ads.


In Facebook Ads, you are seen by many people, including those who are not interested in your services. Google Ads, on the other hand, allows you to reach potential clients interested in the medical services you offer.


Also, you will only pay when one of those potential customers  clicks on your ad.


There are many people interested in Google Ads ads.


BluCactus - google ads for clinics in the usMore and more patients click on Google Ads daily.


Marketing experts say that ads on this platform are growing considerably.


So much so that it is normal for people to click on them for a medical consultation.


Therefore, the number of patients you attract to your clinic will increase with time.


How many patients will you acquire by using Google Ads to offer your clinic’s services?


BluCactus - google ads for clinics in the us - doctor using a tablet - Why should clinics offer their servicesMany factors can influence the number of patients interested in your clinic’s services, such as the medical specialties, your city, the amount of money invested in campaigns, the cost of consultations, the efficiency of the person answering messages and calls, and the clinic’s location, among others. 


Some clinics attract a low number of patients, while others may attract hundreds of patients each month.


Therefore, there is no specific number of how many people might be interested in your services. It all depends on how you implement your Google Ads strategy for clinics.


How difficult is it to use Google Ads to offer the services of a clinic?


BluCactus - google ads for clinics in the us - Why should clinics offer their servicesThere are a few points to consider when using Google Ads for clinics. As we have already mentioned, Google charges per click. The cost is influenced by different factors such as the type of keyword, the competition, the quality of your website or ads, etc. Depending on the trend, receiving a click on a Google Ads ad may cost more and more.


On the other hand, there is the presence of Google Ads support representatives, who will contact you to help you optimize your campaigns. The truth is many of these representatives have no marketing knowledge. Therefore, their recommendations may not be what you really need to publicize your clinic’s services. It is preferable to leave the management of a Google Ads campaign in the hands of digital marketing professionals.


For your Google Ads strategy to work, it is crucial to have money deposited in your Google Ads account. Don’t forget that Google will charge you for each click you receive, and if you don’t have a balance to pay for those clicks, you won’t be able to receive them.


How to run a Google Ads campaign for your clinic?


Ken Schreck BluCactus +1 469 206 5510You don’t need to be an expert to create a Google Ads campaign. However, for clinics needing a profitable and effective campaign, hiring a digital marketing agency is the best way to create a successful campaign. 


At BluCactus, we are specialists in digital marketing located in Mexico and have an experienced team in the health sector. Do you want to publicize the services of your clinic? We will make it happen through effective campaigns and ads in Google Ads to attract potential patients. Contact us right now if you want to position your clinic in the top Google search results.


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Google ads: How to use this service to sell skincare products. Every business owner wants to reach their ideal audience to increase sales. If you own a skincare business, you can achieve this effectively through Google Ads by establishing an objective, defining a budget, and working based on a segmentation by interests.


Here, we explain how to create a strategy to use this tool to promote your products.


What are the advantages of Google Ads for selling skincare products?


BluCactus - ads of a woman trying skincare productsBefore promoting your products on Google Ads, you should know that this is a fascinating ad platform. And as a skincare business owner, you can get a lot out of it. This is because your ads can stand out to a sufficiently targeted audience. 


Specifically, it’s about something other than paying to appear a more significant number of times. The goal is to invest in a qualified audience related to your business. So, if you have a skincare business,the most important thing is not to show your campaign to 8,000 people, regardless of whether they are looking for your products. It is preferable that 1,000 people who want to purchase skincare products see your campaign. 


Google Ads has this premise. Since it allows, based on cookies and keywords, for advertisers to decide when their ads should be displayed. Likewise, this platform will enable you to select the type of campaign you want to use for your promotional code, such as display, search network, video, Google Shopping, and universal app campaign.


How to promote my skincare business on Google Ads?


BluCactus - woman showing skincare productsAdvertising your products is vital to connect with your potential customers, boost your brand, and achieve higher online sales.


However, in addition to creating a Google Ads campaign to sell skincare products, it is advisable to have an online store.


It is necessary to be able to make sales 24 hours a day, seven days a week. Also, to keep track of the operations related to your business.


For example, product descriptions, images, shipping, and payment methods. 


Now, before using Google Ads to sell skincare, you must take into account the following elements:


BluCactus - woman showing skincare productsTarget audience: Before creating ads in Google Ads, you must know who your buyer persona or target audience is. To do this, you must know who you want to reach with your products. Consider whether your products are for younger or older people or people with oily, dry, or combination skin. Then, identify the demographic and psychographic characteristics of your target group. 


Keywords: If you want to find potential customers interested in your skincare products, it is necessary to research relevant keywords. To identify them, you can use search engines such as Google. Also, there are different keyword planner alternatives that you can use to find words related to beauty, facial creams, and skincare. 


Account creation: Once you have defined your target audience and researched keywords, it is time to create a free Google Ads account. In case you don’t have one yet. Google provides a guided setup with the necessary details to include data and set up a campaign.


BluCactus - ads of a woman trying skincare products - sell skin care productsCreation of advertising campaigns: The information you have previously obtained is used to create different advertising campaigns for your skincare products. It will help you target specific groups, depending on the type of products you have for sale. 


Design effective advertisements: The visual design of the ad must be noticed, as it must attract the attention of the target customer from the very beginning. On the other hand, the ad must contain remarkable information about the product you offer and a clear call to action for the user. 


Monitoring results: This last point is important. By monitoring the results of your Google Ads campaigns, you can verify which ads are working correctly and which are not. This way, you can adjust your advertising strategy for its proper operation over time.


What to put in Google Ads titles for selling skincare products?


BluCactus - ads of a woman trying skincare products - sell skin care productsHow to use Google Ads to sell skincare products. Did you know that titles are the first thing users see? The ad should be eye-catching to reflect what the potential customer wants. If you don’t have good ideas to create impactful titles, you can take advantage of the following examples, depending on the skincare products you have for sale:


Call by the name of your audience:


  • Facial creams for use in your 20s and older.
  • Facial moisturizers for women.


Be provocative:


  • Tired of having oil on your face?
  • Hate seeing your face with acne?


Target the problem: 


  • Need a spot cream for spots on your face?
  • Trouble with fine lines on your face? 


Make a promise:


  • Achieve a flawless face in one week.
  • Put an end to skin sensitivity.


Awaken your curiosity:

  • The secret to beauty
  • Are you a skincare lover? 


Provide information:


  • How to choose the ideal makeup remover.
  • How to achieve better skincare.


How do you make a good Google Ads campaign for selling skincare products?


Ken Schreck BluCactus +1 469 206 5510Google Ads is an effective option for promoting face creams, body creams, and other skincare products. With the tips we have given you, you will know how to create ads to reach your target audience. And thus increase sales through your online business.


If you don’t have time to dedicate to monitoring a skincare Google Ads campaign, BluCactus can help you. We are a digital marketing agency located in Mexico, and our team can take care of creating well-executed campaigns and ads for your business. We accompany you from the beginning of your strategy to its follow-up to achieve successful sales. Contact us right now to work as a team


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Google Ads: How to use the platform to promote hospital health services. Hospitals can promote themselves through Google Ads. To do so, you must think about the services you want to promote and how to maintain the loyalty of your patients and new clients. However, you must also know the peculiarities of the health-related public. This way, you can define good strategies that will help you plan your campaigns correctly.


If you manage a hospital, you’ve come to the right place. Below, we’ll explain how to use Google Ads to promote hospital health services.


How to promote health services in hospitals in Google Ads?


BluCactus - health services in hospitals - doctor pointing out google ads logoThere are many ways to start creating advertising campaigns on Google Ads. Many hospitals do it without having a website, although this practice is not the most recommended.


To promote a hospital’s services through this platform, it is important to build your digital presence by creating a business page. Why? Because a high percentage of patients tend to book an appointment at a hospital from its website.


Also, to register a hospital, you can use Google My Business to appear in local searches on Google Maps. In the same way, you can register in the most popular medical directories for the different specialties of the hospital and your country.


What are the steps to carry out an advertising campaign for health services in hospitals?


BluCactus - health services in hospitals - doctor pointing out google ads logoGoogle Ads is a valuable tool in SEM, as it can help to get qualified traffic, conversions, and increase the visibility of hospitals.


There are many benefits obtained through this platform, and they can be enjoyed with a budget adjusted to your needs.


However, when it comes to running an advertising campaign on Google Ads, there are many factors to control, and it may be difficult to optimize from the beginning.


However, some steps can guide you in Google Ads to promote your health services in hospitals with good results:


Establish consistent objectives 


As a hospital owner or director, it is vital that you set realistic goals before starting any campaign. In the case of Google Ads campaigns, they are of interest because they can be used to target users in the different phases of the conversion funnel. The most traditional phase is based on triggering the last phase of the conversion funnel. That is when the user is ready to buy or hire a service.


This way, you can achieve better conversion rates and fast results. One thing to keep in mind, though, is that competition in the healthcare sector is very high. Also, advertising is paid through an auction, and the cost per click can be high.


Strengthen your Inbound strategy.


BluCactus - health services in hospitals - doctor pointing out google ads logoGoogle Ads is an excellent tool to reinforce your inbound strategy. Adding keywords to your campaign that are not related to the purchase process but to the need to buy or hire a certain service is a good start. As a result, both competition and costs per click are lower.


In this context, campaigns are usually not so aggressive since they promote and disseminate content that responds to the problems of our target audience. For this, display or video campaigns are generally the best option.


Keyword research 


Selecting the right keywords can make or break the success of promoting hospital services in Google Ads.

First, it is advisable to start with the “brainstorming” technique. Then, analyze each potential word and select the ones that generate the most interest. We can use the searches related to the Google search engine, the keyword planner of Google Ads, or other advanced options.


To decide whether a keyword can attract enough attention to promote a hospital’s healthcare services, consider search volume, intent and competition, and price per click.


Determine your account structure. 


BluCactus - doctor working at a hospitalIf you want to work with Google Ads, you must keep in mind the different types of structure levels found within an account. Mainly, we have the campaigns, and each objective corresponds to a separate campaign. Now, several options can be configured when creating a campaign: the type of campaign, the location to eliminate unwanted clicks, the bidding strategy (automatic or manual), the language, the device, and the daily budget.


There are also ad groups, where the internal structure of the campaigns for the health sector is configured—all according to the topics to be addressed to control the relationship between ads and keywords. The idea is to create topics that can be clearly differentiated. For example, for hospitals, it is crucial to add the different types of health services and specialties offered.


Set up your campaign.


BluCactus - doctor working at a hospitalIn this step, you must have already complied with the above-mentioned tips. You must register in the official Google Ads account or log in if you have an account.


Then, you must add your campaign’s daily budget. Google estimates the coverage you can achieve with the initial budget.


Also, you must define the location of your target audience, choose the network of preference, and add the keywords.


Set the maximum bid you would be willing to pay per click, add the text of your first ad, and the payment information.


Perform A/B Testing


BluCactus - health services in hospitals - doctor pointing out google ads logoPutting these variants into practice is necessary to optimize your hospital campaigns in Google Ads. The goal is to experiment with calls to action, title, and other key elements.


In each test, you can test two identical ads, except for the version of the element you want to analyze. Suppose there are more than two variants; it is possible to do a second test and then compare the winners.


For an A/B test to be as effective as expected and to be able to draw conclusions, you must wait until both versions receive clicks and a significant number of impressions. 


This technique will help you know which health services your audience most demands. This way, you’ll be able to create more attractive Google Ads campaigns.


Evaluate results 


BluCactus - health services in hospitals - doctor pointing out google ads logoThis is the last step in promoting hospital health services. Many people make a big mistake when creating health campaigns on Google Ads. When setting up their ads, they forget about the account for weeks, even months.


You can avoid making the same mistake. Even with a well-designed campaign, you must be alert to make the necessary adjustments.


It is not a matter of obsession, but of establishing control moments to inspect how the account is evolving and if there are features that you need to improve on.


It is not a matter of obsession but of establishing control moments to inspect how the account is evolving and if there are features you need to improve. However, Google Ads offers many metrics, so it takes work to be aware of each. It is advisable to choose the KPIs that best correspond to the established objectives in order to control the level of quality and conversions.


How can a Google Ads ad successfully promote health services in hospitals?


Ken Schreck BluCactus +1 469 206 5510With these steps, you already have everything you need to promote health services in hospitals with Google Ads. We know how difficult it is to run a hospital effectively to get the most out of all your resources. That’s why we understand that paying attention to Google Ads campaigns can be hard.


At BluCactus, we are a digital marketing agency located in Mexico. Our team specializes in creating Google Ads campaigns for companies of any size and sector. Contact us right now, and we will create and direct your campaigns to promote the health services available at the hospital you manage. Our commitment is to help you reach your target audience to increase the number of patients.


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