Best Time to Send Emails That Seals the Deal.
Email marketing has become an integral part of business marketing and promotions. However, the email sending time is now the name of the game. The time at which you send your emails has huge potential to make or break your email campaign efforts.
Sending targeted emails is essential. Sending them at the right time is even more cardinal. The perfect timing positively impacts the email open, click-through, and eventually the conversion rates.
When is the Best Time to Hit the Send Button for Email Campaigns?
The best time to send emails for maximum success rates depends on the marketing goal and target audience persona. However, there is a pattern evident in every email campaign. Several pieces of research and analysis suggest that the highest click-to-open rates may be found at 10 AM., 1 PM, and around 6 PM.
Emails most likely witness the highest open rates when most audiences are starting or finishing their day and have the most time to check their emails. The ideal time to send promotional and sales-related emails is during the target audience’s lunch hours when they have ample time to check their inbox. Sending emails during your customers’ optimal downtimes is perfect if they belong to the professional nine-to-five job domain.
It’s also worth noting when the lowest unsubscribe rate occurs. At the start of the week!
There are a couple of critical transition moments in the day when people are more likely to be active online:
- 8 AM – 10 AM: This is a perfect time slot to reach those who check their emails first thing every morning.
- 12 PM – 2 PM: Lunch hours.
- 4 PM – 5 PM: People are looking for a refresher to get through the last hours of the day.
- 6 PM: Commute time.
Clearly, there is no agreement on the best time to send an email blast. These slots don’t always hold up to scrutiny. Every email list consists of a unique group of people with distinct choices. As a result, your optimal send time may differ from that of other businesses.
How to Determine the Most Effective & Best Time to Send Emails
The transition times can be a good launchpad for your research in finding the best time to send an email.
However, there are no hard and fast rules when it comes to email sending time.
Rather, you must learn about your target demographic and what resonates with them. After that, you can test and alter your timetable to send emails at the optimal moment.
The key is to be audience eccentric while determining the best time to send marketing emails.
Researching your Customer Base
The first step to determine the best time to email someone is to thoroughly study their online behavior.
The analytics data you have about your audience will let you know about their lifestyle, what they do for a livelihood, and much more.
- Analyze the relationship that they have with your service – whether they have signed up for a newsletter or have made a purchase from your business, or have just dropped by to read a blog piece.
- Identify their problems and how your service can help them in addressing those problems.
- Recognizing how the email triggers may remind them of your offerings is a critical deciding element.
Once you’ve figured out the in and outs of your audience, you’ll be able to get a broader perspective of their daily patterns and habits. This will not only assist you in finding the best time to send emails but will also allow you to tailor your campaign strategy and content accordingly.
Not to forget to consider the time zones your audience belongs to. It may be tricky to strike a common ground when your audience is in different time zones. Find the balance point where most of your subscribers can connect to your emails. Alternatively, dispatch the emails dependent on the time zone of the recipient.
Experimenting with Email Send Times
You can schedule your emails to go live on different days and times by following the marketing standards. Check the analytics and stats to see which emails received the most opens and clicks.
A good open rate will vary subject to your industry. The numbers of contacts you have also play a pivotal role in the email open and click rates. If a certain time of the day stands out, consider sending your emails at that particular moment.
With time, your business offerings change and so does your audience. To stay strong in the game, you need to consistently evaluate, try, test, and revise your email sending time.
When to Send an Email to Achieve the Highest Email Open Rates?
As studies suggest, more than half of all email opens occur between 9 AM and 5 PM.
This indicates that sending emails throughout the day will earn you the best open rate.
Overall, email departure times in the slots of 8-11 AM, 1 PM, and 5-6 PM generate the highest open rates.
In the case of B2B Emails
B2B emails for the typical 8-5 working class should be sent at 10 AM on weekdays to get high email open rates.
Executives and entrepreneurs, on the other hand, open emails more frequently than the average employee;
Therefore, the time of sending emails hardly matters.
Based on open and click rates, Saturday at 10 AM is the optimal time for these people.
In the case of B2C Emails
There is no significant variation in the open rates of B2C emails for specific send times. Sending B2C emails at midnight on Saturday is the best time to get high open rates.
How to Time an Email Schedule for your Audience?
One of your key aims while ideating an email campaign should be to figure out the best days to send emails and their departure times that work for your audience. Here are a few pointers that can help you spin the magic wand in finding out the best time to send emails:
Collect Data & Insights
Gather data that will help you to better comprehend the types of people you’re targeting. You may learn about your audience’s geographies, demographics, interests, online activity patterns with tools like Facebook Insights and Google Analytics.
The data collected will give you an idea about the trends in email open rates and click-to-open rates. These will further enable you to make educated guesses about when your audience is most likely to respond to your emails.
Scan & Scrutinize the Email Open Rates
Review the email open rates of your previous email campaigns, if any. There’s no need to start from scratch if you’ve already achieved a satisfactory open rate.
Examine the times at which the emails were sent and schedule your subsequent emails accordingly.
In case your email open rates of the previous campaign were low, it’s time to rejig the email sending time.
While the desired open rate varies depending on the market and industry, the average is 20.94 percent. It’s important to consider the other metrics as well, like the click-to-open, conversion, and bounce rates.
Weigh Up your Competitors
It’s good to put on your detective glasses to see how your allies are playing their email sending times. The simplest way to do so is to visit their website, applications, or subscribe to their newsletter.
On the off chance that a large portion of competitors is sending their emails at a particular time or within a certain time span, there is presumably an explanation they’re doing as such. They might have done some research on your niche and target audience to find the best time to send emails. Test, test, and test! – Yet consider beginning with your competitor’s email schedule as an aide for your own.
Run A/B Tests on your Email Send Times
A/B tests on your email send times on a regular basis will uncover the tipping point for your audience.
Send the emails at different times.
Compare their open rates, conversions, and other analytics to identify which time was the most effective.
Conduct these tests regularly, as the best time may fluctuate.
Get, Set, Despatch! – Send Emails with Full Conviction
Conception, execution, and analysis of email marketing campaigns are a roller coaster ride. Use the stats and studies on the best time to send email campaigns as a reference point and judge your decisions with your own data.
Customer behavior is always evolving, and performance differs depending on the metric you’re aiming for.
Everything revolves around putting things to the test. Both when to send and what to send – are important to get the maximum ROI from email campaigns.
Author bio for this guest post:
Hemanti Pradhan, is a Content Writer skilled in delivering technical as well as non-technical writeups.
Hemanti’s portfolio covers a wide spectrum – from product documentation to lifestyle blogs & social media posts. When not writing, Hemanti indulges in drawing Zentagles & Mandala art. An easygoing person who loves to discover new places.
Let us know if you want to Write for us.