Content Management and Content Creation

5 ways to create Viral Marketing Content everyone shares

Can you remember the last piece of viral marketing content you shared on your social media accounts? Have you ever created content that you thought was going to be viral and shareable? Have you created content which you thought was a masterpiece and then no one even cared?

You wonder. What makes people share this content specifically? What is viral marketing content? Do these people know that their Facebook status might be shared 3000 times?

Indeed, some people follow a few principles while writing Tweets, Facebook status, or blog posts. Others make it accidentally.

BluCactus - Shares and InteractionsThey are surprised by numbers of reach, shares, and engagements.

But the whys of sharing content are based on psychological science. If you want to have viral marketing content, or going a social media influencer, or even working as a writer, you should know the answers to all these whys.

Another fact is that sharing is not a new phenomenon, we used to allocate daily hours to talk about reviews of the last restaurant we visited with our family, our friends and our coworkers. Even, we now do that by adding writing statuses, checking up our locations, posting selfie photos, and sharing blogs.

 

Psychology of turning to Viral Marketing Content

 

“WHEN WE CARE, WE SHARE.”

 

BluCactus People sharing and interacting to contentHere is the ugly truth. With all the billions of websites, billions of tweets in every single moment, billions of comics, blogs, videos, podcasts, and newsfeed, people are going to share what is worth to be shared.

You want to get through all the clutter and reach your ideal reader. It seems like a hard mission, but it’s still applicable.

The New York Times has conducted a whole study to figure out why people share online and understand what kind of content they like to share. This study is always working to consider what is happening in our minds when we press share post.

The researchers have concluded that the core reasons for creating viral marketing content can be summarized as follows:

  • Self-actualization
  • Esteem
  • Love belonging
  • Psychological
 

What does that mean?

First, we have to admit that we are engaging in content that seems to present our identity and character. We write a tweet that helps us enhance our image to the public, besides, we share content that makes us appear as authoritative, well-educated and neat.

Second, almost 49% of the people involved in the NYT survey said they often shared to inspire their followers about products, and views to encourage them to go on our track. On the other hand, there are 94% of them said they shared content that tends to be useful for their friends.

BluCactus - Ways for Viral Marketing ContentThird, people tend to share trendy content in order not to miss something. They don’t like to look ignorant about current events. Also, internet users want to share their interests to grow their relationships with their common interests.

Forth, we sometimes share information and news feed when it comes from authentic sources. So, we can go back to our account to have a look at these articles using them for different purposes. Some people said they used their profiles as a reference for their future work.

 To sum up: the content becomes viral and contagious when it’s going to be personal, emotional, valuable, bringing entertainment, authentic, and popular.

Now, let’s talk about actionable tips to come up with your published content.

 

5 Tactics to Create Viral Marketing Content

BluCactus - Banner Viral Marketing Content

Think about the last time you checked your Instagram or Twitter, or Facebook, what things drew your attention.

Hence, to be practical and convert these numbers to objectives, and ambitions we can optimize to hit Google.

Here you can find things to carry out your viral marketing content and not let your blog posts settle down at the bottom Google.

 

Defining your ideal reader and help them to define themselves

 
“Write to please just one person. If you open a window and make love to the world, so to speak, your story will get pneumonia.” Kurt Vonnegut
BluCactus - Influencer sharing a healthy recipe

Everyone, when they write, wants everyone to read, react, press like, or leave a comment. And the best gift you can present is to share content. However, a golden strategy is to come up with content as if were for one person. You should imagine your ideal reader with all the specific characteristics. His name, his marital status, his work, and the first thing he does once he up.

How does the reader go to work? What are their interests? What are their ambitions?

Even if Henneke Duistermaat, an author and irreverent copywriter, said, in her compelling book, that you could draw your ideal reader, and hold this photo in front of your eyes whenever you get started the writing process

Once you start creating personal content, it will help to define yourselves to your audience. And then, you will have viral marketing content because you can express their passions and concerns.

For example, your ideal reader is Mary. She is married and a thirty-old mother. Her interest in cooking. And you manage a herbs company that provides all-natural complements for eating and skincare. If you are going to talk about the benefits of adding herbs in recipes, all Marys certainly will share your piece as it’s a justification why she spends money on these products.

Put your ideal reader’s interest in your consideration before thinking about any ideas you want to write.

 

BluCactus Social Media in Computer with Catchy HeadlinesUsing catchy headlines to get more Viral Marketing Content

Let’s say you are going to search for tips to help you to pass your tomorrow’s interview. So, you open Google and write tips for interviews. You skim the top results.

Just imagine you are getting these links:

  • Interview tips.
  • 5 tips you should read before going to the interview.
  • Interview questions
  • Top 10 tips you should consider to get a job through the interview.

What do you think? Which link could you click through?

Surely, you wouldn’t ever go through the first and third ones. Mostly, you find the second one is the best. Many studies have already proven the power of using numbers in headlines to drive traffic.

But, is that the only way?

No, the “How to” headlines always work because it tells people simply a solution to their problems. Talking about mistakes to avoid is also a good way to grab attention, so people will share them, and then your blog is going to be viral marketing content.

To recap: creating a compelling headline is the first phase to have viral marketing content. If you still struggle to find this headline right now, take your time to think again. Maybe the best one will pop in your mind while laying on your couch.

 

BluCactus - Girl Intertwining a StoryIntertwine a story

People love stories. We are gossiping all the time about what is happening to your old friends and how our neighbors have bothered us. You shouldn’t skip this fact when writing your blog post. Being a good storyteller makes you a good writer.

For example: let’s continue talking about your blog post you are going to tell candidates how to pass their interviews. Why not inform your readers about your ups and downs through your pursuit to get a job?

Mentioning your personal experience helps your blog to be viral marketing content. If you don’t have any experience in the topic you tend to write, you can ask your friends for any suggestions. Or you can fake it.

 

BluCactus - Blog Content WriterProvide a solution

If you have a company and you want to launch a blog to promote your business, you have to know that your readers don’t want to listen or read about how great your company is. They don’t care about your company history, or the business goals you have achieved every year. They only care about how you can help them to solve their problems.

The basic principle to create viral marketing content is to identify a problem that your readers may face. Consequently, establish your content based on providing simple and handy solutions, advice and ways to overcome their obstacles.

Imagine you have a digital marketing agency. Instead of pushing your audience to make deals with you, talking about how they can improve their SEO in sample tips. Be generous. The more information you cater to your readers, the more visitors will flow to your site.

As long as your blog post is valuable, it turns to viral marketing content. Because readers will trust you, they will share your content to benefit their followers.

 

BluCactus - Instagram InfluencerBe funny, unique and controversial

Back to your Facebook home, you could notice that the content that is being shared over and over again is comics, short funny videos, or sarcasm news.

Abstractly, if you can use a funny tone in your writing, go for it. It’ll make your blog post and content unique. At the same time, don’t exaggerate and make your content funny over informative.

Being controversial is another approach to have viral marketing content. The argument method is captivated, especially if it has already diffused through your community.

Of course, your business blog is not the right place for political debts but think about building a link between controversial issues and your business.

In a nutshell: creating unique content is not an easy task. Pick ideas from your friends, TV shows, and movies. Widen your space to be acknowledged about what people love and care related to your business.

 

Conclusion

Crafting viral marketing content doesn’t need a strategic plan. It only needs to be clear, direct, empathic and using powerful words. Find your competitors how they find their customers and then create your way, or contact us. Here in BluCactus, we will help you to get more and better content.

You are unique in at least one thing. Remove dust from your inner remarkability and your writing is going to hit.

Quote your project to create unique content
to increase your sales today!

How to be amazing in content writing

It is the everlasting challenge of every content writer and blogger to create the most exciting and user-relevant content writing. This skyrockets the interaction and user retention ratio on a web page. But content creation is easier said than done.

As usual, there is no secret recipe for success. It is but dedication, sincerity and the good old trial and error approach. Here you will find some practical easy to implement tips to get you started.

1. Nothing is boring, it is not what you say it is how you say it!

In content writing, rule number 1 is to take a different look at the content you are writing about. For example, imagine you are writing about blood donations. What would be the obvious product you are selling here? Blood… NO, wrong answer! It is the satisfaction of helping your fellow humans by donating blood. So, you are actually selling a feeling of self-worth and personal gain.

You should always look beyond the product you are selling or writing about. Even in content writing, always take the marketeer approach not the salesman view.

2. Take a strong position and do not be afraid to swim against the tide in content writing.

Mainstream is always safe and comfortable, but it is abundantly available. Why should I land on your site and read your content if you are saying exactly what the other millions and billions of web pages are saying?!

Put yourself in the user’s shoes. You need to create content that is controversial and valuable at the same time to be disruptive in the crowd. This is what attracts users and what makes them keep coming back for more of that extraordinary content.

To let you in on a little secret, content writing is practically the same everywhere. It is how you coat it that makes a difference. For example, take this article that you are reading. If you search online you will find hundreds if not thousands of similar articles talking about the same stuff but presented differently. What keeps you engaged is how it is presented and prioritized.

So, present it strikingly, present it differently and don’t be afraid to experiment with shocking opinions and extreme measures.

3. Never steal, borrow!

If there is a big No-No in the content writing realm it would be stealing or right of copying content. Always remember “thou shall never steal” but you can borrow. Compiling useful content is key to providing value-added services to your customers/users.

The internet is a very big place where everything is possible but to keep your content original you would need to put some effort into making it original. Either by creating the content from scratch like building up your opinion or where you stand on a certain topic or draw from past experiences and writing down your wisdom of the years. Or by using the collective approach by hoarding valuable information and knowledge from fellow creators and making it into a well-made, easy to digest meal for your customers/users.

You should, at any rate, have your own fingerprint present in everything you create. Differentiate yourself and be unique. In the sense that if someone reads or sees your content, they would with no hard thinking associate it with your brand or your establishment.

This is part of building an image for yourself or your establishment which is a different topic that we will be talking about in a future post (Stay tuned 😉😉!)

4. Embrace your failures and share the downfalls

It is not all rosy and dreamy in the real world, you are going to fail, and you are going to miserably lose. Embrace that fact and capitalize on it. Turn it from a weakness into an opportunity for success and use it in your content writing.

As the old saying goes “sharing is caring”, you need not to only share your success stories but your failures as well. This shows people’s perseverance and courage and would build their trust in you. It also touches this very basic human need for drama. It would also keep your reader/viewer engaged. Have them relate to the human side of the story rather than keeping them tied to the blue screen in front of them.

When sharing a failure try to build up the excitement as if you are writing a blockbuster movie. Introduce challenges and your trials to overcome those challenges than the plot twist that turned everything upside down. After that show how it all ended (preferably without a big bomb explosion or anyone dying) then summarize what you have painfully learned and what you would be doing differently in the future to avoid the mistakes you made.

5. Bring out the psychiatrist in you

Have you ever wondered why do people share stuff online? This is a fundamental question if you are truly after success among the masses. Let’s return to the basics, what are the key motivations for sharing something?

  • Define ourselves with others (We love to be part of groups)
  • Share valuable and entertaining content with others (thus bringing recognition to ourselves)
  • Grow and nourish relationships (Again benefiting ourselves and our internal social rewarding system)
  • Get the word out about things we care about (because defining ourselves with something that returns with a social reward)

Content is also more susceptible to sharing if it generates an emotional response. Funny, moving, illuminating, inspiring or even shocking content generate more traffic and more engagement. The journal of science published a study in 2011 on the psychology of sharing which supported the above points by saying:

“The sharing of stories or information may be driven in part by arousal. When people are physiologically aroused, whether due to emotional stimuli or otherwise, the autonomic nervous is activated, which then boosts social transmission”

So simply put, stories and emotionally driven content writing is key to increasing your customer engagement and sharing. We will also be talking about how to create contagious content in a future post.

At the end of the day, keep trying and experimenting and never be afraid to change and adapt based on the reactions you get from different approaches. It is all about how to get to people and how to relate to them. It is the human connection that matters after all.

 

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