Perhaps choosing a domain isn’t a simple task, but it’s not something impossible to achieve. Choosing a domain is one of the first steps we must take to create our website. This will also determine the focus of our project. How to choose my Domain Name? 

Did you know that a domain has two parts? Yes, it comprises the name and the extension and both are important to SEO.

Today we will focus on the domain name.

You will get it, Step by step!

You must have heard that a domain has to be short and easy to remember. Those are fine, but they’re obvious. Besides, do you really think the domain is important to SEO? Well no, and we will tell you why.

Remember this: SEO is not a science. In SEO you have to decide and through different routes, you will gain experience and knowledge that will allow you to achieve successful results.

Sometimes a decision may be favorable, but not the most ideal of all. To balance this, complement it with another strategy or opt for another option that will lead you to achieve the same objectives.

What can I base myself on choosing my domain?

The keys to choosing your domain are:

• Keyword
• Local
• Brand

To implement one, two, or all three combined is the perfect option. This way, we can generate many domain names to achieve what we are looking for.

However, first, ask yourself the following, what do you want to achieve with your website? We have these suggestions for you!

• Get organic traffic with the use of keywords?
• Build your brand reputation?
• Position a local business?

Your domain must reflect your objective in its name. 

We have some examples for you to awaken your creativity:

How to choose my Domain Name? Domains with Keywords

It may be very beneficial to include the keyword in the domain we want to position within a sector or niche. This way, we are already showing our users and Google what our website is about.

For example, we could include the keyword “BluCactus SEO” in a domain: BluCactusSEO.com

Are we making progress? In the previous example, we put the keyword “SEO” and the name of the company.

Domains for Local Positioning

Here, the domain includes the city or region in its name. This makes sense if you have a local business or provide a service in a certain geographical area since this shows to our users and Google that our activity is geolocated.

So, assuming that we provide our services in Florida and that our agency only works there, our domain would be something like BluCactusSEOFlorida.com

How to choose my Domain Name?, Brand Domains

Regarding the creation of our brand domain, we can include our brand name, business, product, or our name if it’s a personal brand.

Here, it would be BluCactus.com. We’ll only show users and Google that the website is about us, without further information.

How to get ideas to choose the domain of your website?

Right here is where we can be very, very creative. Previously we talked about the three keys. This is where you can use them if you like. Everything you do, in this case, the name you choose; has to make you happy and assure you that anyone in the world can find you.

Let’s go with some examples!

Example 1: Domain with a brand and keyword, How to choose my Domain Name?  

Take, for example, one of the domains already mentioned: BlucactusSeo.com. This domain includes the company name and keyword. This is because, as a company dedicated to Digital Marketing, we also offer our SEO positioning services.

Although our original website doesn’t include the name of the word, we know that we are dedicated to this as a Marketing Agency.  Does it change anything? NO!

SEO is a word that has a lot of competition on the Internet and EDMs (Exact Match Domain) or exact keyword domains contribute practically nothing in highly competitive keywords or sectors. 

We’re already on the right track, aren’t we?

By choosing an EDM, the only thing we would do is complicate our brand of dominance. And this does not make much sense if we want our venture to be successful.

Example 2: Domain with the brand and long-tail keyword

Here is another example, now let’s choose a long-tail or long-tail keyword, such as “Blu Cactus SEO Agency”. Therefore, the domain name would be “BluCactusSEOAgency” .com ”. 

Maybe it could make sense because “SEO Agency” is a keyword with less competition. This could help us a little to impulse our dominance in Google search results.

Example 3: Branded domain and Local SEO, How to choose my Domain Name? 

Another favorable combination is to combine a keyword with a geographic location: BlucactusSEOAgencyAtlanta.com

Would this be a suitable option? This domain would be the most appropriate if we wanted to position on our page a section related to SEO in Atlanta. Here, having the keyword and geolocation in the name could help us.

It’s important to determine what your aim is. That way, you can reflect it in your domain. If the priority was to position yourself as some specialized SEO Agency in Atlanta, we could bet on “SEOAgencyAtlanta.com”

The key: Prioritize your goal.

You can create many combinations to choose the domain of your website, but always keep your aim in mind that:

If your goal is:

• To get traffic, the keyword prevails.
• Local SEO, that geolocation prevails.
• Make a brand, let the brand name prevail.

How to choose my Domain Name? SEO myths about domain names

We will answer some frequent questions about domain names and discard some myths.

Does SEO affect domain length?

Short domains are easier to remember, but this doesn’t matter as much as you think. Sometimes domain length helps if you focus on a specific topic.

So, is a short domain better?

It depends. We can say that it’s something relative. Here, having a longer domain is offset by other things. It gives the impression that it’s a website with a lot of content, with many links, and so on. Therefore, choosing a longer domain will depend on the brand image you want to convey to your audience.

Does Google consider the purchase time of the domain? How to choose my Domain Name? 

No!

This is a mega myth. Google does not take into account if you have bought your domain for 10 years or 2. 

Are domains still working with very specific long-tail words?

Yes, this is because the long tail words of specific sectors have little competition in the network. For example, if you sell Carved Wood in Florida, you may be a leader with this domain.

Can we use well-known brand names in a domain? How to choose my Domain Name?  

Don’t use a trademark other than yours in your domain name, unless you want to damage your reputation.

You may receive an unnecessary fine for choosing this option.

WATCH OUT!

What are the best domain extensions for SEO?

Domains are made up of two elements: the name and the extension. Both influence SEO, as we mentioned earlier. For now, we will focus on domains. 

Domain extensions are of importance to SEO. Not only because they vary these extensions, such as .com, .es, or .net, but also because they allow us to shuffle possibilities to get keyword combinations in our domains. 

Types of domain extensions:

Okay, what types of extensions are there that can change the SEO of our project?

We only have to take two into account:

• Global or generic domains, such as: .com, .net or .org
• Geo-localized or territorial domains, for example: .es for Spain, .mx for Mexico, .it for Italy.

We could talk about a third type, which would be combining a generic extension with a geolocated one, such as, for example, “. com.mx ”.

Such is the case of our website: “Blucactus.com.mx” 

How to combine names and extensions for SEO?

How can we take advantage of combining names and domain extensions for SEO?

Here we show you that you just need a little creativity.

Yes, you can do it!

Name + Extension = Keyword

An effective strategy is to combine the domain name + extension to form a keyword.

Example: black.shoes.

This is a domain name with its extension, but “black.roses” is a keyword with searches.

Name + Extension + URL Word = Keyword

You can combine name + extension + a word from the URL to form a keyword.

Example: It’s not a keyword, but if we add another word to the URL that matches the domain name and extension. The resulting structure can become a keyword with many searches. 

For example: meaning.of/dreams. There we already have a keyword with many searches.

Name + Extension = Keyword + URL Word = another Keyword

Another effective strategy is to make the name + the extension form a keyword and then add a word to the URL and thus get another keyword. 

Example: black shoes/woman. There, we already have two keywords: “black shoes” and “women’s black shoes”.

These are just a few examples, but you can apply these formulas in a thousand ways. The important thing is to be creative! 

Domains with a geolocated name + global or generic extension

Domains with global extensions, such as .com or .net position themselves worldwide. We see it daily! Don’t we?

If we have a website with the domain «glasses.com», it could position both in England, Australia, or the US as in any other country that speaks the same reference language of the website. That is New Zealand, Scotland, Ireland, or Canada, to mention some countries.

So what if I have a domain with a geolocated name but a global or generic extension?

For example, “GlassesAtlanta.com”.

Nothing! Nothing happens, it’s not exclusive! It will position the domain “Glasses Atlanta” even if it has a .com extension. 

Domains with the global aim + geolocated extension.

Questions about the previous example? Let’s see: What if we have a domain with a global aim, but with a geolocated extension? 

For example, if we have an online store from which we want to sell to everyone, but we use the extension “.uk”, we will transmit to our audience that it’s in the UK.

Here, we may have a problem, why?

Because with the extension “.uk” what we show to Google is that our audience is in the Uk. Therefore, this search engine will position us there and it will be difficult for people from other countries to find our website.

Be very careful with this!

How to choose my Domain Name? Creative exceptions

However, with these geolocated extensions we also have examples that show actions that may not be so favorable. To achieve our objectives, we can compensate by using other factors. 

This is the case of the website: significa.de.

The “.de” extension is a geolocated extension for Germany. But this website aims to capture the Hispanic public. 

So? It means nothing! This website performs many other favorable actions that tell Google that we intend this domain for the Spanish-speaking public. Like having a lot of content in Spanish oriented to many keywords and updated links from other websites in Spanish, this has allowed offsetting not having a global extent. 

What does this domain tell us? That in principle, this website is geolocated for Germany but is positioned for many keywords in Spanish and has more traffic from Spanish-speaking countries.

It seems a bit confusing, yes, but as we have seen with the previous example, it can work. 

Extensions that seem geolocated

There are domain extensions that seem geolocated, but are not, such as “.canada”, “.california”, etc.

They are global extensions, however, they can help us position ourselves for a geographical location by combining name + extension + a long tail keyword of local SEO. 

For you to understand a little better, we will give you this example: 

“websitesincalifornia.com”. It’s a generic domain in principle, but it can help us get links with anchor text that, at the same time, are keywords. Therefore, this strategy offers additional positioning advantages.

SEO myths about domain extensions

Next, we will mention some myths and explain how true they are:

How to choose my Domain Name?  Let’s continue!

Is a .com domain more valuable for SEO?

Not necessarily. Although we have more internalized domains with a .com extension and that, therefore, they are easier to remember, this does NOT represent a disadvantage to position a website. In SEO terms, all global or generic domains are the same. 

Does SEO work on free .tk domains? How to choose my Domain Name? 

In principle, domains with the extension “.tk” don’t have problems to position themselves. However, they have another big problem.

Usually, what you don’t pay does not belong to you and you can be without it. Just as when they have given it to you for free, they can take it away from you and your domain will disappear from the map. And that IS a very big problem.

If you want to experiment with it, nobody stops you, but we don’t recommend it, especially if it’s for a personal entrepreneurship project.

If my target is only Spain, will it affect me if I choose .com instead of .es?

No, it will not affect you. Some people point out that the extension “.es” has an advantage in Spain over a “.com”, but it’s not and we will explain why.

If you are going to choose between a “.com” and “.es”, we would tell you to buy both, but without a doubt, use the “.com”. Thus, you can have more opportunities to position yourself and reach a wider audience. You will also position yourself in Spain, even if you have a “.com” and, also, you can always show to Google through Search Console that your preferred audience is in Spain.

Questions, comments? How to choose my Domain Name? We are waiting for you down below! We are happy to answer your questions and read your comments.

You don’t want to miss our daily blogs, but you still haven’t subscribed to our website? Go ahead, subscribe! 

If you want help with your domain or any advice, you can contact us, we will gladly assist you. At BluCactus we will help you drive the success of your company. We invite you to follow us on all our social media and be part of our wonderful community.

Have you ever heard of this topic? What is Inbound Marketing? Inbound Marketing has been part of Digital Marketing for years and is still one of its biggest trends. It is due to the great change that we are experiencing within the market. Nowadays, users escape from brands although brands are desperate to connect with them.

It is no coincidence that figures from studies such as Meaningful Brands have been emphasizing the slump in brand perception by users for years. Interesting, right? In reality, a lot of users wouldn’t care if brands stopped advertising or if they disappeared.

A study reveals that the user would not be surprised if 77% of brands ceased to exist. However, Inbound Marketing is one of the lessons that this situation has taught us. This marketing technique is about providing the user with assistance and affection primarily. Here’s a little more about it:

What do we mean?

Inbound Marketing is defined by making the user find you instead of looking for him.

Is it clear? We will explain it in a simpler way. Inbound Marketing is:

1) A philosophy, because the user buys and behaves drastically different today than he did 10 years ago.

2) A methodology, since specific processes are implemented.

3) Finally, a toolbox, because we have different tools at our disposal to do it: SEO, Social Media, Contents, PR, Social Ads, etc.

Inbound Marketing is composed of content published on different channels, such as blogs, social media, and mailing in order to achieve the lowest possible user acquisition cost.

It is a medium to long-term process, it allows us to know the user better, give them valuable content, and help them understand their needs. Hence, Inbound Marketing is a strategy to make the user a prescriber of our product and /or service.

Since, in the end, Inbound Marketing focuses on helping users, not causing interruptions. And when you help, the result is always good, sooner or later.

Do not give up! It may be a little complicated to see, but it is not difficult when you know what it is about, consider that for your users you have to be the one who understands users and can satisfy their needs through your products and/or services.

How does Inbound Marketing work? 

Since the main thing in an Inbound Marketing strategy is content, we will talk about mastered topics to develop a magnificent content marketing strategy. The two most important pillars of Inbound Marketing are buyer personas or “target customers” and the purchase cycle.

• Design your buyer personas: 

A buyer persona is the idealized or fictional representation of your target customer.

What does this mean? What is Inbound Marketing? 

It’s an archetype that includes the behavior and characteristics (personality, objectives, demographic data, motivations) inherent to the ideal user or client of your products and /or services.

We previously talked about the usefulness of buyer personas in online marketing. These fictional figures are of great help when preparing any strategy, either of content, social media, or any other method.

Do you understand a little more?

This work tool can allow you to better understand your customers and their needs, to give them the content they want or what is always more convenient for them.

For example, if our user is a fellow and is looking for training, we will give him actionable tips that allow him to learn and practice what he is reading.

On the other hand, if the user is a social media manager at an agency, the content that we will provide him will include information on the latest market trends and how to apply them. We may also assist him in improving his work performance.

What is Inbound Marketing?  The purchase cycle or Buyer’s Journey

It is essential to understand that our user goes through different stages from the time he visits us until we build the customer’s loyalty. We will reveal how to achieve the latter. Do not misunderstand us: 

The key to Inbound Marketing is to make the potential client be satisfied with the quality and value of your products and services. To reach the end of the sales process, it is ideal to understand the user will need a different type, format, and content density. That’s why the variety of content is so important. 

When you start a Digital Marketing venture it is important that you can subtly perform these types of actions that we are indicating. We highlight the following line of action so that you can understand a little better what this strategy is about. 

Your website attracts a person, over time he becomes a frequent visitor and this makes him a lead, creating an emotional link to the website. In other words, this user benefits from the service you offer to become a customer and progressively falls in love with the results, which leads him to recommend your brand.

Therefore, for faithful users, it is essential to provide them with useful and attractive content, to keep them active on the website without getting bored and, in addition, consuming information of interest to them.

Another point to clarify is that it is impossible to understand Inbound Marketing without the two aforementioned pillars. Analytics, attraction, and qualification of leads are key at all times.

What is the use of creating good content without attracting visits?

Web traffic is essential for the success of your business!

You need to attract the most traffic possible and, above all, the most qualified possible. This is achieved if you fully understand what your users are looking for, understand their search purpose, and know exactly what their problems and/or needs are.

What is Inbound Marketing?  Lead Scoring and Lead Nurturing

This whole thing of taking the user through the whole purchase cycle is just giving them the right content at the right time. It includes strategies to guide the user to find what they need when they need it.

Do you know how to do it?

Due to the automation of Inbound tools such as Hubspot or even small ones like Mailchimp it is possible, for example, to send automatic emails without having a large suite.

The important thing is to understand how the process works and never betray the user. On the contrary, we will only send information that the customer has claimed to be interested in. 

For example, never invite the customer to a webinar if he hasn’t previously mentioned that he’s interested. If we do the opposite, we will lose this user.

Why?

Because we weren’t granted permission to enter such space and thus the user will get tired and won’t come back to our website.

Analytics

Why do we make content if it won’t be read? Why creating content if we don’t know our audience? It is important to ask and understand these questions. Before starting a website, we have to be very clear about our long-term goals and our daily goals.

Analytics in Inbound Marketing is present throughout the user conversion process and is what helps us understand the profitability of our strategy. For example, which campaigns work best and what we can do to better help our users.

The two key metrics that you should never lose sight of are the CAC and the LTV. CAC means customer acquisition costs. The other metric, LTV, refers to the lifetime value of the customer.

If you don’t keep an eye on these two metrics, you won’t know the return on investment you’re generating. Now that you know exactly what Inbound Marketing is about, what are you waiting for to put it into practice?

How is traditional Marketing different from Inbound Marketing? What differentiates Marketing as we know it from Inbound Marketing?

Traditional Marketing is the one that has been traditionally done throughout these years by brands, mainly using mass and offline media, being highly harsh in their campaigns to get sales.

While Inbound Marketing is the one that tries to understand what the customer wants and offer it in an appropriate format, either through information about the product and/or service, through the purchase experience or the final contracting of the service.

Do you already understand what it is about?

Find out what are the most important differences between Marketing approaches:

• Type of communication and relationship with customers

Outbound Marketing exercises a type of one-way communication, where the brand is the sender and the customer is the receiver.

Inbound Marketing implements two-way communication, where customers can transfer their feedback to brands.

Your opinions, doubts, and comments can be a repository of information to improve both the product or service, as well as the shopping and conversion experience of our customers.

What is Inbound Marketing? Focus and objectives

Traditional Marketing has a uniquely commercial approach, focusing on promoting products and/or services using techniques that can be annoying for users. Their messages are universal and focus on getting customers in bulk.

Inbound marketing, even when its ultimate goal is also sales, is focused on the customer, and in turn empowers the user with information, providing him everything he needs in a personalized way when required.

Likewise, we try to create a relationship with him throughout the customer loyalty cycle.

Different strategies 

Traditional Marketing uses push strategies, is impersonal, and presents a little value to users except for the product and/or service differential vis-à-vis its direct competitors.

Inbound marketing aims to attract the customer, so it seeks to inform, educate, and entertain, thus providing added value to users.

Metrics and KPIs (Key Performance Indicator)

Direct measurement of results isn’t allowed in Traditional Marketing, so extrapolation methods are often used and KPIs may not be very specific.

Inbound marketing uses digital media, for the most part, allowing the measurement of results and the establishment of defined KPIs.

Costs

In Traditional Marketing, the minimum investment in traditional channels is usually high, so the cost per lead is very expensive.

So the cost per lead is lower and the actions to be taken are more affordable for brands.

How can the Inbound Marketing strategy be implemented in business?

The Inbound Marketing methodology refers to identifying what the customer needs and delivering it to them in the ideal format for their enjoyment.

One way to understand it is to imagine it as a magnet and this what it seeks is to attract the attention of your potential users to make them know you and ultimately buy your products, but acting in a way that does not bother, without insisting. But, the question is, how do you know what your future user wants? Well, the first task is to define the ideal buyer persona or customer profile.

In summary, the buyer persona is one of the fundamental parts of Inbound Marketing. To improve your strategy, the first thing you should do is a detailed description of the potential customers of your company.

For example, age, hobbies, purchasing power, search preferences, consumption habits, user behavior, etc. This with the aim that the company forms a real image of its possible segments of buyers.

An Inbound Marketing strategy begins to be defined, which joins a set of actions, to reach the target audience through attraction marketing.

What is the value of Inbound Marketing? 

If you have a company already created, it is possible that you already have a corporate website, if, on the contrary, you are enlightening yourself before formalizing your idea and turning it into a company, the ideal is for you to be clear about what products or services you want to offer.

Next,create your website.

If you represent the first aforementioned case, maybe you already have the page but it is not focused on the conversion of your clients. Another common factor is that you may already have your company’s social media accounts, right? But merely for commercial messages.

You may not have created a blog yet and you don’t want to invest time and money in attracting readers with interesting articles. So what would be the main problem?

The problem is that your company may be left behind in the digital age. For this reason, although implementing the Inbound Marketing methodology requires great effort, you will get great rewards. If you want customers to consume more and recommend you, then you have to put them at the center of your strategy.

Inbound Marketing is thought of and designed to generate contacts that can later become new clients. Therefore, if you’re looking to turn around your business results profitably, then Inbound Marketing is the best option for your business.

As a conclusion:

Knowing how to implement an Inbound Marketing strategy can become a trial and error process at first.

At first, everything is practical. However, once you manage to implement it 100%, and you really know how to do it, you will start to get results.

To know and learn more about how each of the stages of the Inbound Marketing methodology works and how we can help you in generating organic and scalable demand.

We can help you with everything you need for your company or future venture. 

At BluCactus, your success is our success, which is why we accompany you in this great process. To find out more about us, you can find us on Facebook, Instagram, Twitter, YouTube, LinkedIn, among other social networks. Contact us now and achieve the success you want!

Do you want to know the cost of Adwords? There is a very important question that everyone who starts with online marketing is asked. As specialists in digital marketing, we listen to it all the time. Especially those who are still beginners in what is known as paid searches. How much does a Google Adwords campaign cost in the United States? It is an excellent question, very reasonable. After all, newbies in PPC, or pay per click, should be interested in your response. Read on to find out how much Google Adwords charges.

How much is a business expected to pay to advertise on Google? It is vital to answer that question before starting your marketing campaign. However, there is no simple answer that fits all businesses or companies.

The most common answer is, without a doubt, it depends. But what does Google Adwords charge for? We will analyze the factors on which advertising on Google Ads depends:

1. The type of product or service you wish to sell
2. The popularity of the keywords you want to use
3. The size of your business
4. The quality rating of your ads

We will explain what each of these points means and how you can get an approximate budget for your marketing campaign. How much does Google Adwords charge? There is no same price for everyone, so you should consider all the factors to know how much money you should be prepared to spend.

Explaining the variables to know how much a Google Adwords campaign costs

How much does a Google Adwords campaign cost? The cost of the service previously known as Google AdWords depends on several variables.

In this publication, we will explain what these variables are and how they will influence the cost of your ads. We will classify the concepts you need to know to create a realistic budget for your marketing campaigns in Google Ads.

If you are reading this article, you may be totally new when it comes to PPCs and have many questions about how the service works.

Let’s first define what PPC is. PPC is an abbreviation of pay per click, which means pay per click. In a PPC ad service, such as Google Ads, you will only pay each time a user clicks on your ads.

Keep reading this article to learn all about how Google Ads works and how the price you are going to pay is determined. No matter what your question, we are here to help you understand how the popular Google ad system works.

There is the main question that we are going to answer, of course. How much does a Google Adwords campaign cost? As we said before, this question has no easy answer.

Therefore, we will present it step by step so that anyone can understand it. So how much does it cost to advertise on Google? With this guide, you will be able to know how much money you will use in your first digital marketing campaign. It does not matter if it is an online store or a business

Overview of the factors that influence how much Google Adwords charges

Before we begin, we will synthesize in a concrete way all the points that we will explain throughout the text.

This is a summary answer to the answer to our starting question. How much does a Google Ads campaign cost in the United States? These are the factors that influence this cost:

Google Ads is based on an auction system. This system rewards businesses that have high-quality ad campaigns. How do you reward them? How much does a Google Adwords campaign cost? With lower prices and better ad positioning.

You can exercise control in all aspects of how your Google Ads budget is being used.

Some tactics to achieve this are ad programming, geographic specification, and limiting your ads to certain devices.

How much does a Google Adwords campaign cost? The average cost per click on Google Ads is between 1 to 3 dollars in the Search Network.

The average cost per click on the Display Network is 1.02 dollars. The Search Network shows your ads on the search engine, the Display Network on Google affiliated sites.

The most expensive keywords

The most expensive keywords in Google Ads can cost up to 51.19 or more dollars per click. These are highly competitive keywords in areas that generally have high value for the consumer. For example, lawyers or insurers.

Large corporations spend up to 52,000,000 dollars annually on paid Google Ads searches. How much does a Google Adwords campaign cost? On average, medium-sized businesses can spend between one hundred seventy and one thousand and 10,239 dollars a month in their Google Ads campaigns. This can add up to one million ninety thousand to two million two hundred eighty thousand dollars a year.

Now that we have defined the general points of Google’s costs, we can answer the key question more fully. How much does a Google Ads campaign cost in the United States? We will look for a complete answer that allows you to make an exact calculation of what you need to invest and how much you can earn.

How much does a Google Adwords campaign cost? There is not a single price.

How much does a Google Adwords campaign cost? Depending on the industry of your business, keywords can be either very cheap or very expensive.

And if you are looking for popular keywords with many searches per month, you can pay a lot of money for each click. One of the main mistakes when campaigning in a PPC service is not doing the necessary research before starting.

As we said, based on your industry you can pay as little as three-point nineteen dollars for one click. However, you can also pay more than 100 American dollars per click.

How much does Google Adwords charge in the United States? It depends, to a large extent, on what you are announcing. Get all the possible information. Mainly, research the individual keywords that your business is going to focus on.

How much does a Google Adwords campaign cost? Understanding how Google Ads works.

How much does a Google Adwords campaign cost? To know how much a Google Ads campaign costs, you need to know how the platform works and how you buy your ads.

One idea that many have about Google Ads is that the one with more money to invest has more influence. Although having more budget does not harm you, there are other factors that influence your power to advertise. As already mentioned, Google Ads works as if it were an auction. Let’s see how this process works, what is the way you decide in which keywords your ads appear.

How much does Google Adwords advertising cost? Everything is based on the ad auction. Ad auction begins when a user enters a search term. Subsequently, Google determines if your search term includes keywords for which advertisers are bidding.

If advertisers have made bids for any of the keywords in the user’s search, the ad auction begins. The purpose of the auction is to determine the Ad Rank or position of the ad. Here it is decided where each ad will be positioned.

The auction determines the inclusion and position of the ads according to the Ad Rank formula. The Ad Rank formula is based on two main factors that we will talk about later: maximum offer and value rating. Once your Ad Rank and your value rating have been calculated, Google will use this information to determine how much you will pay each time someone clicks on your ads.

How much does advertising in Adwords cost? Ad auctions vary depending on the popularity of the keyword

When it comes to paid searches, there are certain keywords in which everyone will want to make offers. These keywords are usually popular with large companies.

How much does a Google Adwords campaign cost? When this happens, what results is a bidding war between two giants. Having two international businesses trying to overcome, you can only expect one thing: high prices.

On the one hand, you have very cheap keywords in which you can advertise for pennies, although it is not always the best idea to advertise on them. Meanwhile, there are also expensive and popular keywords that can cost you up to thousands of dollars per click. But do not worry, these expensive words are only for certain industries, and it is very likely that you do not have to pay so much for your ads.

Some of the most expensive keywords are for industries such as law, insurance, and finance. Here we find lawyers, insurance houses, and banks. These keywords are very expensive because those who use them are looking for customers that leave them a lot of profits individually. Some of the keywords, for example, medical expenses insurance, can cost up to 269 dollars per click. Speaking of expensive keywords, how do you know how much each keyword costs? How much does a Google Adwords campaign cost?

How much does it cost to advertise on Google? It depends on the keyword.

How much does advertising on Google Adwords cost? If you are thinking of starting a campaign in Google Ads, it is very likely that you want to have an idea of ​​how much it will cost.

Although as we mentioned there are several factors that determine the price of the campaign, there is a very important one that stands out above the others. The keyword. We will explain how the price of the keyword is decided, what is different depending on the industry, and its popularity.

To get a general idea of ​​how much a keyword can cost, Google has a tool for you. This tool is called the Keyword Planner. You just have to enter a term or keyword and the tool will give you all the related keywords. You can even adjust the search so that it only shows you the cost of ads in a specific country, such as the United States or Canada for example. This can have an impact on prices as advertising in certain countries is more expensive than advertising in others.

Bidding for keywords

How much does a Google Adwords campaign cost? Once the results are loaded you will see a column that indicates “suggested offer”.

Here is your first indicator of how much a Google Adwords campaign costs. This is an estimate calculated from all advertisers that have ads for that keyword. It is an approximate based on an average.

Your cost may vary depending on other factors, such as the quality value we will talk about next. Even so, it’s a good way to estimate when you’re going to pay for your marketing campaign.

Depending on the industry you will be able to determine if the cost per click is considered expensive or not. If all keywords cost more than 10 dollars, then you are probably in a fairly expensive market area. If the price is 0.54 to 1.08 dollars per click, you’re in luck.

How much does a Google Ads campaign cost in the USA?

Now you’ve seen how much the keywords can cost and how you can use the Google tool to estimate the cost per click.

It is time to continue with other elements that will help you calculate the cost more accurately. So how much does a Google Adwords campaign cost according to what Google charges you? This is a fairly simple question.

How much does a Google Adwords campaign cost? Although it may sound complicated for those who start with the PPC, the answer to this question is what do you decide how much Google charges.

That’s right, it is the user who determines how much your ads cost depending on which option you choose. Google Ads can be an automatic platform or a manual platform. This means that users can let Google adjust their bids automatically. But there are also users who want total control over what they are going to pay. Keeping control means that you decide how much Google will charge you per click. What you do is decide the number of your maximum offer and Google takes care of the rest.

However, just by placing a low offer does not mean that you will receive many clicks for that price. In fact, if your offer is very low, no one may see your ads. How much does a Google Adwords campaign cost?

Why? Because Google will send them to the subsequent pages of search results or they will only appear at low traffic hours. It is recommended if you want to receive many clicks, that you make offers of approximately 0.27 dollars more than the recommended offer.

How much does a Google Ads campaign cost? Big corporations against small businesses.

As previously mentioned, the cost of Google Adwords depends on the type of company you belong to. If it is a very competitive or popular industry, it may be better if Google takes care of everything and that your offers are automatic. Because some prices may change very quickly, making manual offers will not give you the best results. 

Many large companies will have an automatic system to always surpass their competitors. Working manually, you cannot be at their level.

For small businesses, it is common for them to achieve their goal with only 0.54 dollars per click. However, if you want to be among the four ads at the top of the first page of results, you will need to make offers higher than your competitors.

How much does a Google Ads campaign cost? The quality rating and its effect on prices.

There is a concept that we have mentioned a lot throughout the article. This is the quality rating, one of the most important factors that affect how much it costs to advertise on Google Adwords. The cost of Google Adwords is determined by the quality rating.

Every advertiser and ad campaign in Google Ads have a quality rating. Having a good quality rating means you will save money and pay less per click compared to other advertisers.

A poor-quality rating means that you will pay more per click. In fact, a bad grade can lead you to pay 100% more than the competition.

How is the quality rating determined? Through optimization for Google, similar to what is done with SEO. Advertisers that optimize their landing page and ads that include the keyword receive a better rating.

In an industry as competitive as online ads, many businesses will do everything they can to make sure they have a good quality rating. After all, this will significantly lower the cost of your ads.

In the future, at BluCactus we will make a guide on how you can receive a better-quality rating and dramatically reduce your cost per click. Remember, having a good quality rating can be the difference between a profitable campaign and simply spending a lot of money. Quote your Google AdWords campaign with us to increase your sales!

How much does a Google Adwords campaign cost?, Conclusion

The cost of Google AdWords depends on the size of your business, the quality of your ads and the popularity of the keywords that you are going to use is what you will pay to advertise on Google.

How much does a Google Adwords campaign cost?

You can usually estimate how much it costs to advertise on Google AdWords using Google’s keyword planning tool.

To get the best price, your best option is to turn to a professional digital marketing team.

At BluCactus we have everything you need to make your marketing campaign a real success.

Already have your optimized Google campaigns? Leave us a comment with a “Yes” if so or a “No” if you still do not apply it to your business.

Are you applying Marketing Strategies for Restaurants in your business? The Marketing action plan is ideal to connect with digital and offline advertising to boost your business. Do you have any doubt? Come I invite you to continue reading in the next post. See you inside!

What are Marketing Strategies for restaurants?

It consists of the application of sales techniques and product marketing gastronomic to improve customer satisfaction. Keep in mind some questions:

Based on this, you must draw marketing guidelines for your restaurant and the ideal means to have contact with your target audience. Therefore, it is necessary to establish some parameters to fit the client profile that suits your goals and objectives as a restaurant.

The Marketing Strategies for Restaurants are intended to meet the needs of your potential customer, to meet the requirements.

Is your business local or do you have franchises nationwide?

It is important to note that the marketing application consists of 2 types:

• Offline 

Through physical media such as flyers, magazines or test campaigns.

• Online

The use of inbound marketing tools such as websites, blogs, newsletters, and positioning SEO. The idea is to take the initiative and the actions framed in improving the image of your business using offline and online tools according to the type of consumer.

Marketing Strategies for Restaurants

That is to say, using advertising techniques in food stores, it allows you to increase market management and you will drive your growth. When applying marketing you are applying strategies focused on improving the gastronomic sector and strengthening the following aspects:

• Strengthen relationships with consumers and connect Markwith users.
• Loyalty to potential customers.
• Boost products and boost sales.

On the other hand, marketing action plans will be successful in carrying out an analysis and structuring the guidelines to follow. So, you can perform an evaluation and verify the level of productivity of your company, to approach.

 What are the Advantages?

Schedule events

Based on the schedule a tasting dishes to potential customers to give them a demonstration of the different dishes and delicacies that trade offers.

It is possible to use it as an alternative to approach the Chef with potential clients to gain confidence and establish empathy with them.

The strategy is to make a difference, offering attractive and own dishes that catch the user.

Marketing Strategies for Restaurants, Brand Ambassador

When using influencers can boost your food business.

To do this, it is indispensable that you select any that are linked to the gastronomy sector that you are offering. 

Thus, according to the popularity that the brand ambassador maintains, you can maintain a flow of followers in blogs, fashion, or social media.

Marketing Strategies for restaurants, Electronic store

You can implement an e-commerce system through an electronic store.

This allows you to provide service for home orders more easily and efficiently.

Personalized online attention is a benefit that allows you to limit distances and favor the tastes of each potential consumer towards your product.

Marketing Strategies for Restaurants, Closeness, and Familiarity

Through a website, you can create closeness and feedback with different customers who purchase your product. For example, you can include in the services section and area for comments within the web, which allows you to create a link familiarity.

Your history and transcendence as a company will be the basis for maintaining a dialogue with users who identify with what is offered. In other words, generate an effective conversation that works to promote engagement and foster the link with your brand.

It is appropriate that you choose a representation of your product that echoes the values ​​of your identity. That is, it will bring consequences that cause impact and effectiveness with what you want to convey to your target audience.

How to create a Marketing Plan?

It is essential the correct planning that allows you to approach your audience and make known what are the rules that must be followed to favor the growth of your company.

Marketing Strategies for restaurants, Choose the target audience

By choosing the target audience you can emphasize what are the traits that identify your selective group?

On the basis, you can emphasize and improve your reach towards different groups of people who identify with your sector.

Segment the market

It is important to define the market by sectioning the type of consumers according to the affinity for food inside the restaurant.

It is vital to define what type of client do you need? What is the economic level they have?

Accordingly, you can stratify the type of product by strata and satisfy the requirements to attract and loyalty.

Marketing Strategies for restaurants, Define the objectives

To express the goals that you wish to obtain during the execution of the company.

Then, you must set short, medium and long term objectives, to comply with the times you deem necessary.

Each goal should have some guidelines that are consistent with the purpose of the company and the focus of its creation.

In this way, you can adjust to the niche market to strengthen the consumption and lifestyle of each user.

Analyze your competitor

Determine the actions that must be carried out to take action to improve your position and add a bonus that identifies you as a food business.

Therefore, you can set the following questions to have an orientation:

What content do they publish? Do you use tools advertising? Do you have a Web page?.

Take advantage and take the lead concerning the strengths that your business has and add information that you think is convenient according to your profile.

How to structure planning Marketing Strategies for Restaurants?

Among the guidelines you can formulate to capture the execution of marketing strategies are: 

Creation of Web page 

From there you can maintain digital and personalized visibility associated with the gastronomic service you are doing.

With that initiative, you can promote your worldwide expansion and improve recognition before an audience regardless of location geographical.

In the same way, a blog is an ideal strategy to connect with users and report changes or developments that may arise in the gastronomic company.

Positioning SEO

The tool SEO, allows you to reach a better position in the search engine Google.

The most important thing is to specify that keyword that identifies the Buyer person of your business and create content focused on satisfying the needs and doubts of the users in consuming your product.

From there you can follow up with Google Analytics, to know the evolution of organic visits and detect where they come from? And what is the need for a consultation?

Social media

The use of social platforms is a complementary tool for the website.

To do this, you must select. What will be the ideal medium?

To keep in touch with the target audience that visits and knows your product.

Email Marketing

By including actions to send informative emails to your web subscriber, you can keep it informed.

In conclusion, it is an ideal strategy to make reminders and publicize promotions that you have valid in your business.

The idea is to create a connection that allows you to empathize and establish affinity links with what you are selling.

Marketing Strategies for restaurants, Offline Marketing

It is a traditional advertising technique with potential and benefit to drive marketing within your company

• Make flyers where you publish the news and curiosities of your gastronomic business. Therefore, you will have physical visibility for your potential client.
• Formalize the creation of a billboard where you publicize the business logo, place to locate and characteristic phrase of your business image.

By integrating online and offline advertising tools you can position yourself and increase recognition before the appropriate target.

What are the main reasons why an Action Plan for restaurants fails?

Entrepreneurship in gastronomy has been peculiar in a group of businessmen who decided to start in the preparation of dishes. However, some food stores fail to grow and consequences such as

• Temporary business closure
• Sales decrease
• Little customers

So, you can have the defined objectives and know the culinary techniques. But, if you are unaware of the tools related to advertising, it will have harmful consequences for your business.

Ideally, have initiatives and a marketing plan that impact diners

Then, they will be able to recommend good service and attention by word of mouth.

Nowadays by not innovating and having creativity in your food place. Consequently, you will bring reasons that deteriorate and alter the proper functioning of your company. That is why it is recommended that during the creation and management of the gastronomic trade, guidelines such as:

• Marketing Strategies for restaurants, Identify the target market

What will make you different? What kind of food dishes can you offer? By segmenting it according to strata and needs.

Thus, it will be possible for you to elaborate differences and ways of attending to it that will create your link and empathy.

• Marketing Strategies for Restaurants, Competitors

Conduct a study of the potential adversaries that offer meals of equal magnitude. In other words, it will be valuable to know your strengths and weaknesses.

That is why it is vital that during the creation of a gastronomic place it is indicated that you have a business plan. That is, you should plan on the priorities of the advances that you consider.

It is also appropriate to be updated as to the developments that are being developed in the food sector. Thus, you will have an analysis of what is indicated and appropriate for the target audience. Consequently, you can meet their needs and take advantage of it as added value.

Do you want advice on Restaurant Marketing?

Marketing Strategies for Restaurants. We are the Marketing Agency for Restaurants in Dallas, characterized by formulating marketing strategies tailored to the online business initiative that you have in mind.

All this and much more is what the agency Marketing BluCactus brings for you. We have work plans that will fully fit all your needs and requirements. So what are you waiting for? Contact us right now!