How to start a blog in 4 easy steps

According to data from Ahrefs, there are 600 million blogs in the world in 2019. And people type “How to start a blog” 121,000 times on Google search per month worldwide.

Another fact, 55% of companies defined it as content creation their top marketing priorities, and business owners who do that are 13x more likely to see positive ROI, regarding HubSpot 2019.

So, if you already have a website, your business still needs one to hold a place among all these figures. What is it and what is the difference between one of them and a website? A blog is basically a journal that is available on the web.

blucactus/How to start a blog/computer

A blog is a kind of specialized website. Consists of posts and there is often one writer who creates these posts.

We could tell that all are websites but not vice versa because of these reasons below:

- - Websites include sections and categories, even contain just posts.
  - They are an interactive community that allows people to leave comments and mostly reply to all of them as possible as they can.
  - They tend to publish their words frequently or on the same schedule.
  - It could be a part of the website; also others prefer to have a separate server.

In a nutshell: Everyone has the opportunity to know how to start a blog right now once acquiring something valuable, you can do it. Regardless of your age, your expertise, your career, everyone has a story that deserves to spread out. And when it comes to your business, you will have a big story. Let people know you and know your profitable service or product.

How to start a blog?, Why does your business need one?

There are several reasons why your enterprise really needs one. I’ll try to recap it in the following points.

- - Allow your audience to be in your tack

blucactus/How to start a blog/computer A website is not the right place to share helpful content related to your industry as any site to a company reviews its product, service, customers‘ feedback, team members, and success.

But trust me; people are not likely to read about your business. Instead, creating it to share meaningful information always works better. And you can draw your audience’s attention by publishing tips, advice, and ways that are still relevant to your company. So, this could bring loyal potential customers who crave to read your posts and see your updates.

- - Drive new visitors to your website

Everyone is concerned about traffic. There is no company that doesn’t care about how many visitors and how much engagement there is on social media channels. Through your regular publications or emails, you can grab the attention of readers toward it, which is usually attached to your site. Therefore, traffic to your site will increase.

All you need is to keep your content engaging and helpful for your niche, using long-tail keywords, and make use of SEO tools. These steps not only generate leads from social media platforms, and emails, but also boost your opportunities to gain organic traffic.

- - Build a relationship with your customers

When you unveil your identity and character, your readers are going to trust you. Hence, you share your experience, your advice, and your tips to boost your business, your growth, and even your flops.

So, they tend to listen to you when you realize correctly how to start a blog as it comes from realistic action and it could turn them into potential customers.

- - Blogging helps your business make progress

The more reactions you get on a particular post, the more you have to promote it. For example, a recent article you published generates traffic and gets more likes than any other previous copies. Then, you should bear in mind this kind of topic and start creating relevant ideas.

So you will know if your business goes for the perfect destination, and makes progress. Or you have to turn around. Most importantly, you can get new innovative proposals from comments that would help your sales in further goals.

- - The less expensive marketing strategy

Unlike other marketing methods, if you already have a website, the cost is zero. Indeed, you don’t need any extra expenses or efforts except adding a new section. In the case of not having a website yet, it’s still applicable to set up for free. There are many free online platforms, such as wordpress.com, that enable you to know how to start one in handy steps with different templates and features.

However, your business needs something more professional and reflecting your image. So, consider a content management system like installing WordPress, and so on.

Also, you can depend on Bluehost Hosting to reserve a domain and there you can choose a suitable plan that meets your requirements. But if you are not sure about your content quality, hire a content creator to run it for you. Remember it’s not only about just launching it, it’s about launch a good one.

How to start your blog?

blucactus/How to start a blog/computer Feeling overwhelmed?

You want to press create to start.

Okay, Great!

Here, you can find simple, easy and convenient tips about how to start a blog without trouble.

- - Choose a name

After you determine which platform you are going to use to know how to start a blog, you have to pick a name or a domain name. And when you think about a name, there are some things you should consider. First of all, it should be notable, readable and something that everyone remembers.

Second, choose something special, unique and original for your brand and relevant to your industry. Finally, to understand how to start a blog, you need to check your competitors’ to prevent any repetition or hurt copyrights. All right, you set up your Bluehost account; select your pricing plan, and then you are still distracted about the best name for it.

If you tend to have a personal brand or you are a coach and want to endorse your sports justify, my advice to you is to publish one with titled in your name. Another tactic to bring a name is to do a deep search about activities related to your company to get some inspirations, and compile all suggestions and start to discarding the less creative names while keeping only the very best.

Then you can ask your friends or people who you trust to get feedback about the names you pick. Although, don’t waste so much time in choosing the best name as you can always go ahead and change it later.

- - Pick an appropriate theme

Now, we come to the second step of how to start a blog. And before we go for choosing a cozy and reassuring theme, it’s immensely important to know the difference between WordPress.com and WordPress.org.

Even though the first one is completely free, I mostly recommend using a paid service as it provides you with ultimate themes and designs, and unlimited plugins along with SEO benefits to optimize your site. “38% of people will stop engaging with a website if the content or layout are unattractive,” according to Adobe.

What does that mean?

If you couldn’t care about your design and layout, visitors would leave it instantly discounting any efforts you made to write enchanting content.

Therefore, the design of it will tell your audience that you are an experienced person, and people can count on you to pay money. For a more customized one, you can hire our skillful designers. We will offer you multiple theses to get a stunning one that suits your project.

- - Write About Us page

Wow, you now have a new business. It’s a big task to fill out all those empty pages. However, you just put the first brick to embark but you know a lot of works remain. Start with the ¨about¨ page which many people do not like as no-one likes to write something about him/herself.

But the good news and most of them usually miss it is you don’t need to write something personal about yourself. Your audience needs to know how your words are necessary to them. They need to know that your narrative is worth their time and attention. If you do it in the right way, you can guarantee that the newcomers will browse your and maybe come back to read your updates. And you are going to target the perfect audience which generates revenue.

- - Writing your first blog

You almost know how to start. So, what do you want to carry out in the first article for it?

Once you are sure that your topic is what your niche searches for. Choose an excellent keyword. Start building the text based on the data you already collected.

Finally, don’t forget to select positive and vivid images and press post.

How to start a blog, Conclusion

Following the steps on how to start a blog is not a hard task. The issue is creating content your audience can find effective and useful.

If you have a business, you should think about building an appropriate one. So, go ahead and contact us. We will help you start a professional one that will heighten your success.

15 November, 2019/0 Comments/by Brenda Valades

Digital Marketing

16 Tips on How to Promote Your Brand That Always Win

That’s when you have to check out these painful analyses of your post reach, engagement, open rates, and website traffic. Everyone tries to keep away from this moment. Tick. Tick. Tick. Your adrenaline is starting to rush, such as you wait for the loading page that will show your grades right now. A writer, social media specialist, SEO specialist, or even a small business owner, all of them have gotten stuck there. It worse if you intend to promote your brand.

You are cautious with every single number. These statistics would be supposed to get better. It’s so essential for you to go for higher results.

What the heck?

Perhaps you didn’t use the right platform, or maybe you didn’t accurately define your target audience, or your words weren’t that appealing to grab your potential clients. There are many reasons why it didn’t work. Whatever the reason may be, however dreadful your results, never drop out, or never think about another way apart from the digital channels to promote your brand. If you want to know why the internet is the most effective way to promote your brand, have a look below.

Concerning numbers when you are promoting your brand

According to omnicore agency, they found that compelling content can generate traffic to a blog by up to 2000%, and search engines drive 93% of all website traffic.

Nevertheless, most of those searchers, about 90%, have never made their mind up about a brand before starting their search.

50% of people are more likely to trust brand names that show up at the top of the search engine, and they go for clicking through these links.

Feeling overwhelmed, or not yet?

Not yet, okay go on.

Have you ever known before that nearly half of the world’s population are on social media with its different platforms?

Where can you find this large number of audiences and potential customers? Are they all available in one place?

I know what you want to tell me. You whispered to yourself big fish eat little fish, and you´re still a tiny fish in the sea of all these professional thugs who know all of the marketing secrets and how to reach their exact audience.

Blucactus can path your way to get your audience and bring more sales. We are meticulous as we aim to surpass your needs and promote your brand.

Even if you only have a business idea, and you don’t even know how to build a brand. You shouldn´t worry because we have a solution for a specific marketing issue.

1- Building a brand is the most important part of it all

First I want to define what a brand is, and when you can say “yes, I have a brand.” Keep up to find out if you have a real brand, or you may need to rethink your business.

You could never break into a new place, meeting new people without being armed with their tools. The same when you break into a new market, you have to get tools before going through the business.

Weapons here are your brand.

Consequently, branding is the identity that defines your business to external audiences and your employees.

It’ll help you increase credibility and awareness. Products with a clear brand stand out because a brand seems to be a bridge that strengthens the relationship between you and your potential customers.

All will know your product once they see your brand.

2- Brand Positioning is the way to promote it

Jack Trout, an American marketing consult and the owner of Trout & Partners, defined positioning in his book as “an organized system for finding a window in the mind.”

Thus, when we talk about a brand, we need to stick this image to the mind of your customers. As you acknowledge an apple device once you see the bitten apple or the feeling of luxury and denomination when you see this three-pointed star, the logo of Mercedes-Benz.

All these concepts have never been coincidental. It needs a concrete plan, and a brand strategy to create this unique prospect in the customer’s mind, so when you saw your brand, they said: “yes, that’s it we seek for.”

3- Consider your corporate identity to promote your brand

It’s impossible to talk about branding without addressing the issue of corporate identity. Many business owners are confused about their corporate identity. They thought it’s just about having a logo and slogan that reflects their values and visions.

Yet, corporate identity is much more complicated than they thought. It’s the most effective way that helps your service or product grow in such a competitive market.

Your culture, personality, features, and concepts must shine in your corporate identity.

BluCactus possess great stuff that will care about all your visual identity, from letterhead, business cards, envelopes, files to creating a stunning website.

4- Logo makes a strong first impression for your brand

Companies need only a few seconds to be persuasive and drive customers to buy from them. The logo has a prominent impact to make them think about your product, or keep searching for their desires somewhere else.

“A strong logo is the beginning of your company’s branding and conveys your business’s vision.”

If you have a solid logo that spans attention quickly, there’s nothing to worry about.

However, it must be well-designed, as a result, this triggers people’s interest and bears on potential customers to know more about you and your products.

5- The power of graphic design to get your aims

You can’t stand out against this large competitive community without having a creative graphic design.

It’s another method to hook your audience’s attention. Graphic design is a significant element in composing your identity. Despite, the endless numbers of enterprises, startups, and businesses, you should consider making your design memorable, proper, and accurate.

So, if you are not an expert in this field, please get hold of a professional designer. Your graphic design is the core of your business.

Remember, people are always attracted to unique things. So be different.

6- Don’t forget having a creative Labeling and Packaging Design

If your company offers products, then labeling and packaging design are crucial things to think about. One can remember well-done packagings of companies such as Ikea and Amazon; It tends to stay in mind due to the type of packaging they have.

BluCactus can create a friendly label for your particular product. We come up with all the specific details that seem desirable, creative, and look good on your product. Our agency is a master at exceeding your requirements. If you want to be a mind of your own, we will break the rules to leave you satisfied.

7- Take the advantage of website design

No website no business. It’s the base of your business, and not all websites could work. The internet is going to be a sea of websites and content. Nevertheless, you should never leave your website stuck in a corner and covered with dust. Don’t leave your website whispering while users are clicking through other competitive links.

Your business deserves a dazzling and useable design.

Customers don’t have time to search for your features. But your website must be clear enough, at the same time reflects your voice, and serves your purpose. Readers should realize your website´s purpose from the first time they land on your page.

8- Find out how to get Web Positioning

Like brand positioning, web positioning is about how your website stands out in the industry and saves its one place in the intense competition. Don’t waste your money on ads to get a higher rank in Google, because people, who go for your website through this method, don’t spend more than 2 minutes on your website. Once they click through the link, they go out without any action. These fleeting visitors are not interested in your business.

Instead, BluCactus will provide you with a solution on how to position your website with an objective strategy depends on splendid content.

9- Benefits of SEO´s superpowers

All-day, we hear this abbreviation SEO over and over again, you know what this means. But maybe you don’t take in this marvelous capability it has if you make good use of it.

Now the benefit of SEO is not restricted to only optimizing the search engines. It can enhance your experience. The tool of SEO helps your clients reach your page and find you. On the other hand, it helps increase your web traffic and raises your voice as an authority. So it leaves everyone happy and satisfied.

In Blucactus your happiness is our mission, we know all mystery routes to get your goals. In Blucactus, not all roads lead to Rome. I promise.

10- Create your blog right now

Blogging becomes a straightforward method for your business in generating more traffic to your website.

You can build a relationship with your customers and know what they need, what they prefer, what makes them happy, what the worst thing might happen to them. All these you can get through the most inexpensive way, blogging.

So, if you don’t have one, create yours right now, not tomorrow, just now.

11- Google Ads are always perfect to promote your brand

As I mentioned above, people are more likely to trust in the top links on Google, and they do not get the second page.

Therefore, Google Ads emerges as a magic solution for this issue. Your website will show up on the top without time-consuming to improve ranking your websites on search engines.

Google is the baker of this industry, and you have to leave your brand in the oven. Like Google, BluCactus are the bakers of all these digital methods.

12- Boost your brand by Email Marketing

When is the last time you checked out your email?

Could you tell me how many unread messages were in your inbox?

No one likes these promotional emails. It seems to be pushy and disturbing. However, there is another type of email that drives me to open and read it.

If we talk about the cost of marketing, all companies are always searching for tactics with a low budget. So, you should consider email marketing, because it is one of the most cost-powerful ways to attract your potential customers.

All you need to know is the strategy on how to write a compelling email. You also will get this strategy in BluCactus.

13- Consider well-integrated software development to promote your brand

Being a small business owner or entrepreneur, you should be aware of the importance of software development. Your company must be available online access to all computers and smartphones as it will help you gain more revenues. Software development also enables you to reach anyone who exists in anyplace without extra expenses.

Feeling confused!

You can contact us to provide you with the strategy you need to adopt.

14- The endless benefits of Social Media for your brand

We couldn’t stop checking our accounts on social media per hour. It becomes our daily routine. Even we do it unconsciously.

So, social media comes out as a reliable tool to get in touch with clients directly. The social media public shares their personal information, interests, places they go, and their hopes. You could tell that you have a list of customers you know everything about them.

although, if the matter related only to ads, and then your followers will increase, and your website will get all these desirable clicks.

However my friend. It´s Not that easy.

You need a milestone plan. We, here at Blucactus, can help you with this too.

15- Use mobile apps to promote your brand

Based on recent stats, people spent an average of 3 hours 23 minutes on their mobile devices in 2018, and this number is tending to increase in 2019.

Indeed, you should consider building a mobile app for your business for many reasons. First of all, apps will allow your business to be visible to customs at all times.

Daily notifications will remind them to take a sneak peek for offers and latest updates. Mobile apps are also our craft.

16- Emply Telemarketing to grow your business

Blucactus is a pro in all modern and traditional approaches to help you get your objectives. Although telemarketing gets a bad reputation, we could find integrated solutions to get direct and immediate feedback from your clients.

Do you know what you need now? You need to contact us to get this awe-inspiring experience. Your business is worth the best. We’d love to hear from you!

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to increase your sales fast!

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21 August, 2019/0 Comments/by Ken Schreck