What do we mean by segmentation when advertising? In today’s world, we can see targeted advertising on any site. In this article, we will tell you all about it. This includes its types and benefits.

 

Segmented advertising is nothing more than the power to split the target audience that will receive the advertising. For this, we take into account some pre-defined characteristics according to interest. By doing this, we seek to reach the buyer and thus increase the performance of the campaign.

 

There are many types of segmentation, and we can mix all of them.

 

One of the main objectives when advertising, whether online or offline, is to reach the right audience at the right time.

 

In general, brands, products, and services have a target audience to which they choose. This is because they know that they are more likely to consume what they sell.

 

What is segmentation?

 

Like many of the concepts used in marketing, a segmented market is a term that shows itself through economics. So, when we say this, we mean a set of people or organizations in a market that share one or more specific features.

 

This segment is one-sided in need, reacts alike to prompting, and differs from other segments. This concept is perfect to know where you want to aim your advertising strategy. So, when moving it to the digital world, and especially to that of digital marketing it can be useful.

 

Every time digital advertising is produced, we seek to segment the ads to those sectors that we know will be more prominent for your business. We can do this both in Google Ads and in the different social media.

 

Next, we will show you more types of segmented advertising. Besides, this, far from being exclusive among themselves, can be combined until reaching the target audience you want.

 

Types of advertising targeting

 

Segmentation when advertising, Geographic:

 

This type of segmentation is not only for countries. On the contrary, we can segment it by provinces, departments, cities.

 

Besides, on some platforms, we can also do it by neighborhoods of a city.

 

Likewise, it’s possible to segment according to radio around a location.

 

Demographic:

 

By this, we mean that we can segment it according to different characteristics.

 

Some of them can be sex, age, studies, work profile, or marital status.

 

This will be very useful when we want to aim a product for a certain social group.

 

We can also use this when we know that something we sell is successful in a specific demographic.

 

By interests:

 

You can choose ads to people with certain pre-established interests in society.

 

These interests can be part of general categories like travel, or marketing.

 

Besides, we can even target it to more specific ones.

 

Some of these can be luxury travel, or digital marketing agencies, respectively.

 

Segmentation when advertising, Remarketing:

 

Yes, remarketing is a type of segmentation.

 

This is because an audience is being segmented only to those users who have already interacted with your brand.

 

We can also segment it according to different elements. For example, the purchased product contracted service, or the type of interaction with your brand.

 

By keywords:

 

Although this seems very basic, the use of keywords and especially negative keywords is important. For this, we can use them for Google Ads search ads.

 

Segmentation when advertising, By day and time:

 

It consists of showing your ads on certain days and times, not all the time.

   

What are the benefits of segmenting?

 

The possibility of getting to a group of potential clients. Especially those people interested in what we offer.

 

As you know, they are very important for our brand and products.

 

Segmenting allows you to improve your conversion metrics, especially your conversion rate.

 

Besides, with it, you can also increase your cost and conversion value. Another great benefit of this is that you will have more conversions.

 

All of this, while investing a lot less than if you target your ads without discrimination.

 

You will also improve your ROI (Return on Investment). This is because you will have minimal investment in advertising. However, it will be efficient and will allow you to achieve great profitability.

 

It will positively impact your potential clients. The reason for this is that you will offer content or solutions relevant to them.

 

And it will have more concrete information about the segments that Feedback is targeting. So, while your ads run, you will learn, through trial and error, how to better reach them. Thus, you will be able to optimize your campaigns.

 

Some considerations when segmenting

 

Segmentation when advertising, Beware of over-segmentation

 

Mixing every type of segmentation to reach more people can be a bad idea. The impact that this will have on your business and your advertising campaigns is something that you don’t want.

 

Thus, you must know how negative it can be to not segment your campaigns. However, you must also know that doing the least can be bad for you. On the other hand, doing the opposite is also negative.

 

So, if you try to segment your campaigns as much as possible through the combination of the different factors that we showed you earlier, it can make your campaigns very inefficient.

 

Why?

 

Because you will probably be targeting a very small market segment. This, in turn, could make your campaign unprofitable. So, you may be leaving potential customers out of the way.

 

The only way this could be a successful plan is if the decision were supported by truthful information. This has to be something that shows how only that limited group of people is paying off.

 

If this happens in a good way, you would be facing a market niche with great potential to be exploited. Thus, you could generate a great return on investment.

 

As we say at BluCactus, to get to this optimization state for a campaign, you need to try, try and try to see what works, what doesn’t, and how you can improve each part of your campaign more and more.

 

Segmentation when advertising, Beware of biases before a target audience

 

Another point that you have to take into account when segmenting, is the direction that you want to reach on the target audience that you choose.

 

A typical case of this happens in segmentation by sex or by age groups.

 

You may think that your product or service is important to a certain group.

 

However, this doesn’t mean that another individual from other groups may be like what you offer.

 

On the other hand, those that do like what you offer may be part of other groups and not necessarily a minority group.

 

So, in this case, maybe you’re not convinced to remove them from your target audience.

 

Thus, having active campaigns, monitoring, and interpreting the data provided allows you to know how your consumers behave. Besides, with this, you will know what segment they represent.

 

You can use this to make decisions on how to segment more easily. So, you won’t leave any potential interest group out of your target audience.

 

At the same time, and in a similar way, it may happen that what you offer is of interest to a certain group that is unknown to you.

 

Likewise, the target group might be not fully identified. So, in this case, segmentation can become more complicated.

 

For these cases, it’s always good to start the campaigns with a minimum segmentation. This means doing this in a general way, aimed more than anything at the geographic.

 

After this, you can, over time, evaluate which are the most attractive segments for your business. Besides, you will also know those in which you should concentrate your advertising efforts.

 

Conclusion of Segmentation when advertising

 

We believe that it’s important to segment according to our capabilities. With this, we mean, both the budget and the operational capabilities of the business.

 

Only in this way can you provide a certain service or sell products in an efficient way in a city.

 

So, you don’t have to advertise throughout the country.

 

Also, it may be convenient to limit your advertising campaign and not have them running 24/7. This, in the case that you can only answer queries that come to you on certain days and at a certain time.

 

Finally, targeting can also help you to maximize your budget if your budget is limited. It can do this by making your ads show to an audience that has transactional intentions.

 

At BluCactus we firmly believe that there is no formula to segmenting. However, the initial configuration, constant data analysis, testing, and the hand of an expert make a campaign profitable.

 

In recent years we have invested in the campaigns of our clients, and we remain convinced that day by day one continues to learn.

 

If you need help, we can gladly help you. We can do it either with the management of your Google Ads campaigns or with the management of your advertising campaigns on social media.

 

Don’t forget to subscribe to our daily newsletter to find out about everything new about Digital Marketing.

 

The best marketing strategies to be successful in the decoration and furniture industry. We can’t deny that all companies need marketing strategies to move forward with their business and reach their goals. However, some people think it’s hard to use these strategies with businesses that sell furniture or any kind of home decor. So, since we all now live in a world of technology, all companies must find a way to adapt to these changes. Furniture and decoration are no exception.

 

We all, at some point, have gone to a furniture store. Always with the need to buy a piece of furniture or to give a change to our home.

 

Over time, e-commerce has influenced this business sector. Now, they too have had to use social media and other types of media.

 

The aim of this is, as always, to make themselves known and attract more customers.

 

For this, they have had to innovate using these different digital platforms adapted to their business.

 

In this article, we will mention some marketing strategies that you can use if you are part of the entrepreneurs who dedicate to selling these types of products.

 

At BluCactus, we always bring you the best option for your business. We are a marketing agency committed to our clients and we always focus on their well-being.

 

Now, because of the Covid-19 pandemic, many people have stayed at home. This is a great opportunity for sellers of these specific products.

 

So, because of this, there are a lot of people who have decided to apply some changes to their homes. Some of them do it out of boredom since they spend most of their time at home. Thus, now is a good time as any to put in use some marketing strategies and grow your business.

 

What are the companies that make up this sector?

 

Marketing strategies for the furniture and decoration industry, Furniture sector

 

All those products that people buy for their homes, offices, and places like stores, are what makes up the furniture sector.

 

These are objects that we all use for our daily and essential activities.

 

Some examples can be a bed to sleep in, a dining room to eat, a chair with a desk to do office work, etc.

 

As you may have noticed, most of the products offered in this sector are beds, furniture, shelves, chairs, tables, and kitchen furniture.

 

These are basically the articles that we can always find in this sector. So, if you wanted to enter this industry, you already know the range of products that you can offer to your customers.

 

Normally the materials used to build the furniture are wood (cherry, pine, oak, among others) and metal. However, we can also find some pieces of furniture made of plastic. Besides, this is one of the best recyclable materials. That’s why this is a good opportunity to start a business. It can even be more perfect if you don’t have a lot of financial resources at your disposal.

 

What’s important is that there is a wide amount of ways to build different furnishings. Thus, you don’t have to worry if you haven’t figured out how to do it yet. There a lot of options where to choose from.

 

Decoration sector

 

On the other hand, all those stores that sell products like mirrors, paintings, lights, plates, and candles make up the decoration sector.

 

Not only that but it also sells decorations for celebrations like balloons for example. So, these industries often work together because their products are alike.

 

Besides, they also work well together inside a house. That’s why a lot of furniture companies also sell decoration products.

 

Thus, this is a good strategy to use. The reason why is that it offers a wide range of products in one place.

 

What are the key marketing strategies for furniture and decoration companies?

 

There are many marketing strategies that companies use for this sector.

 

First of all, you must know who your loyal and potential customers are.

 

This way, you can better tailor your product to meet their needs.

 

In BluCactus we’ll give you some marketing strategies for furniture and decoration companies.

 

We are sure that they will help you to start in this business:

 

Give a good description of the product: 

 

This point is for all those entrepreneurs who offer their products on their website or any social media platform.

 

E-commerce has been very good for this sector.

 

This is because it attracts every day more users to this type of product.

 

However, when viewing a piece of furniture on a shelf or on a website, potential customers would like to know a thing or two, such as:

 

• What’s the length of the product: For example, if you are selling a shelf on your website, you must show what the measurements are. In this way, potential customers can get a picture of the product in their head, and know if it will fit perfectly in their home or if they need another smaller or larger shelf.

 

• What material is it made of: We already told you the most common materials. But, you still must tell your customers what the materials that you offer are. They aren’t guessers and even if they do know, you should still do it. That way they will know if they can find what they want with you.

 

Marketing strategies for the furniture and decoration industry, Variety in colors and designs:

 

We recommend offering a wide variety of colors and designs. This way customers can choose their favorite and the one that best suits the needs of their home.

 

Finally, don’t forget to use a good photo to display your product on a website. A good photo must have the right angle, the right environment, and, above all, excellent lighting.

 

All of this is key to offer a good article on a website. You can use your own page or an advertisement on Facebook or Instagram for this. The inclusion of videos, where you showcase some of your products is also a good idea. In them, you can place your furniture and décor products in the same space.

 

This way you will give potential customers some ideas on how they can decorate their own space.

 

Other marketing strategies for furniture and decoration companies

 

If you want to increase the success of your store and are interested in selling these items, it’s important to use other marketing strategies for furniture and decoration companies:

 

Use digital advertising: 

 

Digital advertising is a good option to make yourself known on the web. Offering your products on another page can bring you a lot of benefits if you use it well. Remember to create an advertisement that doesn’t come off as invasive. If you do this it can annoy and scare off potential customers.

 

So, for this, you can use a lot of types of digital advertising to attract customers. For example, you can use banners on websites, stories on Instagram, or an ad on Facebook. If you know any other social media platform, try to see if you can also advertise there.

 

So, as you can see, there are a lot of options for the creation of marketing strategies for furniture and decoration companies. The only thing you have to do is choose the one that best suits the needs of your business.

 

Marketing strategies for the furniture and decoration industry, Start making yourself known on social media:

 

Creating a Facebook page or a business account on Instagram is a good option to start promoting yourself and thus attract potential customers.

 

Before this, you must establish what the objective of that social media platform will be for your business. Do you want more clients? Do you want to offer all your products to increase sales? The objectives must be very clear so that you can get the most out of that platform.

 

Without a doubt, you will also be able to offer details about your physical store -if you have one- so that customers can go and see in person the different furniture and decoration products that it offers if they wish.

 

Enter the main Google search engines: 

 

Marketing strategies for the furniture and decoration industry. This one of the most important marketing strategies for furniture and decoration companies. The reason for this is that this industry has had a new boom with the Internet.

 

However, even if this isn’t a popular sector within merchants, your company must be in Google search engines. How can you achieve it? There are a lot of ways to do this.

 

One of the most generic ways to do this is through SEO or Search Engine Optimization. Some things that you should remember to position your web page in the main Google search engines are

 

• The meta description (what our website is about)
• The keywords
• An easy to identify URL

 

Finally, the website must have good text content along with an attractive design. Remember that this must be adapted to the client’s needs and that it answers all their questions.

 

Tips for starting a furniture and decoration store in 2020

 

We have talked about the importance of having an action plan set to meet the goals of your online business.

 

But, besides, some basic tips will help you achieve the success of your store in 2020.

 

If you are starting your business or if you already have a physical business and want to take the digital leap, you must pay attention to the following tips.

 

Here are more marketing strategies for furniture and decoration companies:

 

• Create your own attractive website: This is a good marketing strategy for companies in furniture and decoration. Having your own domain will help you to become known and to be successful in the market. Your site has to be attractive, but also original enough to stand out.
• Apply the email subscription option: This step may be optional, but it’s a good way for your potential customers to receive more detailed and personalized information about your products.
• Interact with your customers: Send surveys by asking questions. For example, what kind of new products would they like to see in the store? Do a question-and-answer section. The customer will always be the key to a good marketing strategy for furniture and decoration companies.

 

Here are some marketing strategies for furniture and decoration companies.

 

With these tips, you can know ​​how to start your business or even move from the face-to-face platform to the digital one.

 

If you need help to execute your strategies, we are your best option.

 

At BluCactus we offer you the best-personalized method to boost your brand.

 

For more information, we invite you to subscribe to our newsletter to receive our marketing strategies.

 

Marketing strategies for the furniture and decoration industry. Social media and furniture: can they work together?

 

Social media has become the boom of the century. Every day more companies are joining these platforms. The reason why this happens is that they know that they can get a lot of benefits from it. We do not want you to be the exception. Undoubtedly this sector can combine very well with social media, due to their versatility and the number of people who spend their time on them.

 

So the answer is yes, you can combine both. You can include social media as part of your marketing strategies for furniture and decor companies.

 

But for this, it’s necessary to know which social media platforms is the best to enter this business. Next, we are going to mention some of them:

 

Instagram: 

 

This is an excellent option to show your products. You can work with Instagramers or influencers who are very active on this platform.

 

With them, you can have them model or take photos with your products. You can also open your business account here.

 

This way it will be easier for users to access your website. Besides, you can also take photos, videos, and upload them to your profile.

 

A good story and a few advertisements can accompany these elements. Don’t forget that interaction on Instagram is very important for users. Thus, if you are going to enter this social media platform, try to be as quick as possible.

 

Marketing strategies for the furniture and decoration industry, Facebook: 

 

This is one of the best platforms for marketing.

 

With it, you can have a greater impact on your audience.

 

This is due to the wide range of age groups that use this social media platform.

 

In it, you can open your account and not only display your products, but you can also add information from your physical store – if you have it – that is useful to potential customers.

   

Other social media platforms you can use

 

YouTube: 

 

A lot of YouTubers and influencers have joined the trend of showing off their house on this audiovisual platform.

 

They call this a House Tour.

 

This is an excellent opportunity to work with them and make them part of your strategy to advertise your products.

 

This way you will be able to increase your sales and get more views on your page. Thus, attracting potential customers.

 

Marketing strategies for the furniture and decoration industry, Pinterest: 

 

Now, Pinterest is perfect for this. The reason? A lot of digital artists look for ideas on this platform to get inspiration and make their own works.

 

The industry of furniture and decoration is no exception. Displaying your products on this platform can give you a lot of benefits.

 

This is because people will look for ideas to decorate their homes and your products could be what they are looking for.

 

With this list of social media platforms, you can boost your online business and take that leap to become known in this sector.

 

Being fast and close to your customers is important for this sector. So, if a user is interested in a piece of furniture or has a question about some other product, try to respond as fast as possible.

 

What are the most successful furniture and decoration companies?

 

Some companies have used social media to build a presence in their sector and have been successful. Remember that here, patience is key.

 

So, you must apply these marketing strategies for furniture and decoration companies to get the best results.

 

Next, we are going to show you some examples of successful brands.

 

They have reached success in the furniture and decoration industry without losing their essence:

 

Traki: 

 

This Venezuelan brand is an odd case. This is because little by little, it included decoration and furniture products to its stores. These stores are in the main cities of the Venezuelan territory. And even if it’s mainly known as a clothing store, it also offers products from this sector at a good price.

 

A perfect example that furniture and decoration can be mixed and get great results.

 

It also has decoration and furniture products for all ages, even for the little ones.

 

Not only that but it also has the option of buying through Auto TRAKI. This service is just like those from fast-food restaurants, an example can be McDonald’s AutoMac. They can also order their preferred products through the store’s website.

 

Marketing strategies for the furniture and decoration industry, Ikea: 

 

This brand is one of the biggest references in this sector. We cannot mention the furniture and decoration industry without talking about Ikea.

 

From furniture, shelves, beds, bathroom furniture, kitchens, and even pet accessories.

 

These are just a few of the enormous number of products that Ikea offers. But what is behind the success of this famous company? Among the many successful practices that have led it to success, one of them is the adaptation to web platforms.

 

This was one of the first companies in the sector to use digital media. We can also highlight the good use that Ikea makes of social media. And finally, they also included videos as part of their content marketing strategy.

 

Amazon: 

 

What product can’t we find on Amazon?

 

It’s the largest online store (eCommerce) and offers endless articles.

 

The furniture and decoration sector is also part of this list.

 

This online store provides convenience to users since they can make purchases anywhere in the world.

 

Conclusion of Marketing strategies for the furniture and decoration industry

 

We have shown you some brands that have been successful in this sector. As you can see, each one of them applies different strategies to attract loyal customers. So, what’s important here is that you know the needs of your customers.

 

Only in this way, you will be able to satisfy them with your products or services. Using any of these marketing strategies for furniture and decor companies can be hard. However, remember that it’s extremely important to have an effective plan of action to achieve your goals.

 

If you are part of this industry or want to venture into it, BluCactus is your best option to get advice. We can help you with a marketing strategy for your furniture and decoration company.

 

Our aim is to boost your business and increase your sales. Now it’s your turn to tell us, did you know the importance that creating marketing strategies for furniture and decoration companies had? Remember to follow us on our social media and to subscribe to our daily newsletter.

What is e-commerce?  Thanks to new technologies and new advances in digital business, you may have heard about what e-commerce is or what the exact meaning of this term is.

 

Today, this system is very popular. However, despite its fame, many people are not sure what exactly it’s.

 

Hence, the aim of this article is to explain what e-commerce is. We will explain, its difference with other similar terms, its types, and the advantages it has over traditional commerce.

 

What is e-commerce?

 

E-commerce or electronic commerce is, according to the definition of different websites, a system of buying – selling products and services.

 

Likewise, it uses the Internet as the main means of exchange.

 

So, in conclusion, it’s a business that manages collections and payments through electronic means.

       

Differences between e-commerce and e-business

 

People often confuse the concept of e-commerce with that of e-business when, in reality, they have nothing to do with each other.

 

This system means the sale of goods and services between a buyer and a seller.

 

On the other hand.

 

e-business refers to the entire process that we must carry out to manage an online business.

 

 

For example, within e-business, there are:

 

• Inbound marketing.
• Sales promotions.
• Stock management.
• Email marketing.

 

The concept of e-business is larger compared to this system.

 

In fact, e-commerce is part of it as it’s a type of business model.

 

Main differences between e-commerce and marketplace

 

The platform where the web is hosted:

 

One of the main differences between this system and the marketplace is that the former has its own domain for its website.

 

In other words, the seller can create a custom name.

 

However, we recommend that this name is of the brand itself.

 

Since a marketplace displays many products from different companies at the same time, the name of it will be generic.

 

Thus, it won’t be related to our brand.

 

Personalization:

 

While this system allows the manager to change the design of their online store to their liking, the marketplace does not.

 

A point in favor of this system is that it can make the online store follow the same patterns as the brand, in terms of colors, fonts, and images.

 

Thus, we can create personalized content for our target audience.

 

Visibility:

 

The main element that we’re sure will help you to make a choice between this system and a marketplace is the visibility. This visibility, depending on how high or low it’s, is what will help you gain a great position on Google’s search results.

 

In the marketplace’s case, its visibility is higher than this system.

 

This is because marketplaces spend money on more publicity and offer more products and seller offers.

 

On the contrary, this system needs more time for its brand to be positioned in Google since it has to work on SEO or SEM.

 

The appearance of competition:

 

For a user who doesn’t know exactly what to buy, a marketplace is more practical since it offers them endless options.

 

However, this isn’t an advantage for sellers, as a larger catalog means more competition.

 

In the same way, in a marketplace, the attention time of visitors to the same product will decrease.

 

In e-commerce, we don’t find this problem, since the user is only browsing your website.

   

Initial investment:

 

In this system, when creating an online store from scratch, you have more initial purchase than a marketplace.

 

This is because the marketplace has an established platform.

 

Meanwhile, with this system you have to buy a domain, hosting, or position the brand.

   

Earnings per sale:

 

Another difference between e-commerce and the marketplace is what the seller earns for each purchase.

 

In the marketplace’s case, the owner of the page takes a commission per sale.

 

However, in this system, the seller takes all the profits since there are no people in between.

     

B2B / B2C relationship

 

This system uses a B2C business because the only intention is to sell its products.

 

The marketplace, besides being an online store, allows the establishment of business between the companies involved.

 

This is because it uses a B2B and B2C electronic commerce.

   

Responsibility for shipping:

 

The brand is the party responsible for the shipping, and warranty of the product. This is the same for both the marketplace and this system.

 

Forms of electronic commerce

 

In case you didn’t know, there’s a large world within this system where we can find many different types of models.

 

We can classify them into two:

 

1. The function of who sells and who buys.
2. Different “models” of this system.

 

We’ll explain:

 

According to the commercial profile

 

Each business has a client to which they direct it, and based on this.

 

We can classify it into:

 

• B2B (Business-to-Busines): Companies whose clients are other companies or organizations.

 

For example, a materials store that targets interior designers or architects.

     

• B2C (Business-to-Consumer): 

  Companies that sell directly to the final consumers of the product or service.  

It’s one of the most common and there are thousands of examples.

 

Of stores for fashion, shoes, electronics, and more.

   

• C2B (Consumer-to-Business):

  Entries in that consumers publish a product or service and companies bid for them.  

They are the classic freelance job entries such as,

 

Freelancer, Twago, Nubelo, or Adtriboo.

       

• C2C (Consumer-to-Consumer): These are those companies that facilitate the sale of products from some consumers to others.

 

The clearest example would be eBay, Wallapop, or any other second-hand sales website.

 

Besides these forms of electronic commerce, there are other less popular ones such as G2C (Government-to-Consumer), C2G (Consumer-to-Government), or B2E (Business-to-Employer).

 

As you can see, e-commerce goes far beyond just being a simple buying and selling of products in a store.

 

According to the business model

 

The online sector is not yet mature.

 

Technological changes are constant and the new online businesses.

 

That arise adapt to the new needs that come with them.

 

Depending on how the income is generated or how the exchange between buyer and seller is carried out, we can divide them into:

 

• Online store with its own products: This the first thing that you could of think of when talking about this system. It has the same characteristics as a physical store but in an online version. For example Bebitus.com
• Dropshipping: At first sight, the consumer might think that everything is the same as normal e-commerce. The difference is that the seller does not send the product, but it’s a third party that does.

• Affiliate e-commerce: A delay in the purchase process is affiliate businesses. Here, the store not only does not send the product, but it also doesn’t do the closing of the sale on its platform. What it does is refer the customer to another store, which pays a commission when the sale is confirmed. Affiliations with Amazon are very common. Example: Gearpatrol.com

• Membership: This type of e-commerce looks for recurring purchases. The way to achieve this is with a periodical subscription, it can be weekly, monthly, or bi-monthly. These types of memberships are becoming more popular with the so-called “Mystery boxes”.

What does it consist of?

 

This is a box that is shipped each month with products, for example, a monthly box of craft beers.

 

Instead of selling the product only once, it offers the possibility of receiving it with a certain frequency.

 

For example craftbeerclub.com

 

• Marketplace: A marketplace is a store of stores.

 

It’s a website where different sellers offer their products of one or more themes. Amazon is also an example of a marketplace.

 

Although it also works as e-commerce, anyone can sell on this platform for a succulent commission for Mr. Bezos.

 

• Services: An e-commerce business doesn’t just have to be about selling items.

 

Training, consulting, mentoring, or any exchange of time for money is a very viable option to start without risk.

 

As we have mentioned, advances in this sector happen almost every day. This means that new types of this system are constantly appearing. 

 

Advantages of E-commerce

 

Next, we will explain the advantages of this incredible business technique:

 

1. More customers: In no store, local, or company with offices in several cities you can achieve the reach of this system.

 

The ability to buy and sell from anywhere in the world widens the target audience and allows us to get more customers.

 

1. No hours: This system does not have hours, while there are rarely stores or companies that work 24 hours a day.

The website is open to the public all day and the customer can buy what they want whenever they want. If your business is not on the web, it’s time to think about it.

1. Fewer costs: Knowing that you won’t need to pay a physical place, it lowers costs compared to traditional business.
2. More profit margin: The reduction in costs and the increase in the customer market mean that, even by lowering prices, we can achieve a higher margin than with a traditional establishment. Thus, you will sell more which means more money for you.
3. Scalability: This means that you can sell to one or a thousand people at the same time.

 

In a physical business, there is always a limit to the number of clients that can be served at the same time.

 

While in e-commerce the limits set by its ability to attract visitors.

 

While this system does have great advantages.

 

It’s important to say that not everything is rosy.

 

Because of this, it also has its cons which we will show you:

 

Disadvantages

 

More than disadvantages or cons, we can call them “challenges”. We know that everything has its positive side and not so positive, but don’t look at it as a negative.

 

Everything has a solution and this can work so you’re aware of what this system can mean.

 

Lack of confidence: 

 

The payment method has advanced a lot, to the point where it has become even more secure than those of a physical business.

 

However, many people still think that this is an unsafe transaction.

 

This results in mistrust. You can help solve it with an SSL certificate (HTTPS) that encrypts the transferred information, and with other seals that convey that much-needed trust.

 

Products or services “that cannot be seen or touched”: 

 

We are all buyers and at some point, we have a sense distrust when making an investment.

 

One way to achieve confidence is to see and touch the product with our own hands. That intangible feeling is lost in e-commerce.

 

How can we solve this?

 

With very complete product sheets, including images, videos, and one very detailed product description.

 

The need to have Internet access: 

 

We might take it for granted, but we must highlight that to sell through the Internet we will need an Internet connection.

 

Forgive the repetition.

 

We will also need a digital device such as a computer.

 

Most people can do it, but in certain sectors, where the target audience is older or less “technological”, this might cause inconveniences for them.

 

Technical difficulties:

 

Any undertaking, whether offline or online, implies entering unknown topics.

 

With e-commerce, the technology part requires minimum technical knowledge that not everyone has, and this is normal.

 

The best way to solve it’s by assigning that part that you or the person in charge don’t understand.

 

Remember that this has an added cost.

 

• Competition: the possibility of economic entry to create e-commerce is not as high as a physical business. That means more competition. Because of this, we recommend that you do a market study and from it, create strategies.
• Time to get results: When a physical business opens its doors for the first time, it’s already exposing itself to the customers that pass by.

 

In an online business, getting exposure is more complicated than you might think.

 

You can have a great product and a great platform, but if you don’t work to gain visibility, no one will ever see it.

 

Steps to create an e-commerce

 

Now that we know what this system comprises, its pros, and its remains, we will now explain how to create one:

 

1. The idea

 

This is one of the first questions you must ask yourself. Do you already have an idea? Or do you have to start from scratch?

 

If you aren’t sure, there are several techniques to detect potential opportunities.

 

They all consist of opening the mind and being attentive to observe, from a business point of view, almost every situation in your day-to-day.

 

If you go down the street, look at what physical businesses you could take to the Internet.

 

Think about your needs and those of the surrounding people:

 

• What do people wear every day? By what things do they usually complain?

 

A way to answer those questions is to go outside and watch people.

   

If you just sit in a square or shopping center, you will understand the current fashion trends and what people will buy.

 

See what people are wearing and how they behave. Observe and write every idea that comes to mind.

 

Always think of solving problems for people and keep in mind that your business mind is like a muscle to be trained.

 

But the most important thing is not to sell products, is about resolving problems.

 

Analysis of the idea

 

The second step involves refining the initial ideas until you have one or a few.

 

These are some e-commerce ideas that we will analyze:

 

• Value proposition: What value does it bring? What need does it satisfy?
• Market: Is it a new product? Is it a product that already exists, but with new features?
• Competition: Who is currently satisfying that need that you have seen in your potential clients? Could you improve it?
• Demand: Is that problem you are going to solve widespread enough that there is enough demand?
• Difficulties: You can make a list of challenges that will arise, such as technical difficulties, competition, and threats.

 

A good way to analyze an idea is with a basic entrepreneurship tool: the SWOT. The SWOT is a matrix that, from an internal and external point of view, analyzes the Strengths, Weaknesses, Opportunities, and Threats of your idea.

 

Strategy

 

About 300 new companies are registered every day, but most go to the market without a set strategy. We assure you that knowing where you want to go and how you want to do it, will ensure the success of your e-commerce.

 

You can ask yourself the following questions such as:

 

• How will you meet your ideal customer?
• Why would they prefer the competition?
• What defines your customers? What common characteristics does your business have?
• Will you be cheaper?
• What goals does your business have? How are you going to create it?

 

To define your e-commerce strategy, you can use the Canvas or another business model canvas.

 

This template allows you to quickly and easily summarize the keys to a business. Taking the time to fill in your 9 boxes will help you figure out what is important to your idea and how to carry it out.

 

Action plan

 

So far you have only set the general ideas and objectives.

 

In this fourth phase, you must be more objective by defining specific actions aligned with the established strategy.

 

We will give you some tips:

     

• Name: This is one of the biggest concerns at the beginning. We recommend that you follow some basic guidelines. Some of them can be keeping it short, easy to pronounce, having the .com domain, and the main social media platforms available.
• Hosting: An e-commerce business needs a server to host.
• Corporate identity: Here, it not only refers to the colors or the logo but also to the values ​​to be sent. This is the true essence of the brand.
• Website: Who will build the website? If you are not going to do it, you will need someone to do it or advise you correctly. Evaluate the different options based on your business model: PrestaShop, WordPress, and Shopify.
• Visibility: Although this is the last point, it does not mean that it’s the least important. This is actually the most important and most forgotten part at the same time.

 

Most entrepreneurs strive to have a good product and a nice website where to sell it, but they don’t think about how customers will get to it.

 

Criteria to remember to enter the world of digital commerce

 

The first thing to keep in mind to implement a digital commerce platform is to achieve a unique online shopping experience for the customer.

 

To achieve this, several aspects must be implemented properly.

 

You must have a reliable and efficient management system that takes care of online purchases and sales, distribution, product information, and digital marketing.

 

This system should cover:

 

• Distribution: Inventory management, warehouse, orders, packaging, and transportation to the destination.
• Merchandising: Everything related to the virtual store, catalogs, prices, promotions, and discounts.
• Marketing: Advertising, sales guidelines, and target markets, as well as the analysis of information and communication channels.
• Finance: Sales or loss report and accounting books.
• Technical support: Administration and maintenance of the technological platform and system database.
• Customer Support. It’s essential to communicate with customers about any aspect of the online sales and purchasing process.

 

If you are interested in creating e-commerce you can do it with our help, at BluCactus we have Marketing specialists who can help you take your digital business to another level.

 

Our recommendations are thought out in every detail to make you and your ideal clients happy.

 

If you are ready to create your store, it’s important to highlight the importance of hiring a company to carry out this management.

 

Likewise, we invite you to follow us on our social media now subscribe to our daily newsletter.

What is retargeting and how does it work? If you are part of the marketing world, you may have heard this term. Have you ever been chased by an advertisement while browsing the internet? Just when you’re looking to go on a trip and do a Google search are all the banners reminding you haven’t bought your plane ticket yet? All these cases have something in common, it’s retargeting. 

 

What is retargeting?

 

Retargeting, also called remarketing, comprises placing a cookie within the browser of a user. We do this when a user has visited a web page where they saw something that interested them but didn’t buy.

 

So, when they visit other pages, they will see the advertisement for the product they liked. This implies “chasing” the user who was about to buy on a website, so they make the purchase after.

 

For example, if they search for hotels for less than $50 per night on a website, once they leave it, they will be “chased” with ads about hotels that don’t go over that price.

 

On the other hand, if they search for luxury hotels, we can use a cookie to target them with ads for luxury hotels that they may haven’t seen and that may interest them.

 

So, we aim this advertising formula at virtual stores.

 

This is because 97% of visitors from these stores buy nothing at first. Besides, on average, users visit a store five times before they buy anything.

 

This method can pay off if you’re running an active campaign. Likewise, we recommend including one or more pixels on your website. This way you can little by little generate a segmented database of users. This can be beneficial for you in the future.

 

Pixels and retargeting

 

We can use these pixels not only to display advertising campaigns but to also develop campaigns to attract traffic on social networks. For example, you can drive traffic to your social platforms by suggesting a post to a user who does not follow your page on Facebook but has recently visited your blog.

 

Likewise, we can use this in online stores to chase a user who left the page in the last step of the purchase. This way, if they already left their email, a discount could be sent to them to complete the purchase.

 

What is Retargeting? Do you want to implement this winning strategy on your website?

 

At BluCactus we have extensive experience and specialists who will help you to efficiently implement this strategy on your website. Count on us and boost your marketing. Contact Us!

 

What is the difference between retargeting and normal display ads?

 

With this method, advertisers can only impact users who have visited a certain website.

 

Thus, this advertising is more effective.

 

This is because the ad impressions don’t disappear.

 

This is what makes it different from traditional display advertising where it shows the ads to everyone.

     

What is the retargeting process like?

 

First things first, the user visits a virtual store then, a cookie records the products they clicked on.

 

After, when they leave the store and reach a website that is part of this method system, the cookie recognizes them which will then show the product to them again. Finally, if the user clicks on the advertising banner, they will be redirected to the virtual store.

 

Besides, you not only can apply this too failed purchases, but you can also use it when a user has bought a product on our page.

 

So, in future browsing, you can offer them something they could also like related to their previous purchase. Thus, this is a good way to take advantage of the knowledge that you have of their tastes.

 

What is its function?

 

We can buy ad impressions of users who have already visited the advertiser’s website through real-time bidding.

 

This real-time auction shows the advertiser’s ad that offers the highest range for a certain user profile.

 

Businesses and agencies that want to use this method as part of their marketing activities can choose from several providers.

 

On the other hand, this method platforms like AdRoll offer a server that can send ads and real-time bidding algorithms.

 

It does this to place the ads.

 

This way, it’s possible to impact users in a personalized way through social media and mobile apps.

 

Besides, customers from Google AdWords can also create their own retargeting campaigns.

 

On the other hand, Facebook doesn’t fall behind on this. They also offer the option of creating retargeting campaigns for large companies.

 

That’s not all! You can also use this method in reverse.

 

For example, through retargeting in Google AdWords you can segment users.

 

Then, you can include or exclude the results that come from this in your campaigns.

 

So, this makes it possible to exclude existing customers from campaigns that seek to attract new clients or signing up for a service.

 

This exclusion saves advertises the unnecessary costs of paying for leads or customers they already had. Thus, this filtering process reduces the diffusion losses.

 

Types of retargeting

 

Site retargeting

 

Here, when a user visits a website, a cookie is inserted in their browser to show them advertisements from that company while browsing the Internet.

         

What is Retargeting? Retargeting dynamic

 

This is a variant of site retargeting that is only used in e-commerce.

 

Besides, this method allows you to automatize the creation of ads when the volume of products is very large.

     

Social retargeting

 

This directly depends on the cookies introduced by the retargeting site.

 

The only difference is that instead of showing ads on conventional platforms, it will do it on Facebook or Twitter.

       

What is Retargeting? Email retargeting

 

This works to improve the conversion rates of the newsletter, email marketing campaigns, and offers.

 

It uses the same process as that of the retargeting site.

 

This is because, here, we insert a cookie within the browser to start showings ads.

   

CRM retargeting

 

It comprises comparing the email lists you own with cookies available on the platform.

 

Then, it uses the database of consumers and users with whom you had or have a relationship.

 

This is because you probably already have the emails of many users who also have a cookie from your platform in their own browser. Thus, these users could start receiving ads even if they haven’t visited your website in a while.

 

What is Retargeting? Search retargeting

 

It comprises sending ads to users based on the searches they carry out in search engines.

         

What is the difference between remarketing and retargeting?

 

We often use these terms synonymously, but they are not exactly the same.

 

Retargeting: This term refers to showing ads to your users on other sites in an ad network after they leave your site.

 

Generally, this process involves the use of “cookies”.

 

Remarketing: It comprises collecting contact information from potential customers to then send those advertising campaigns by email.

   

Advantages and disadvantages of retargeting

 

Here are some advantages and disadvantages of this method. 

 

Advantages

 

Within the main benefits of this method, we can create a greater impact with campaigns of this type compared to other more conventional ones.

 

Why? This is due because of the greater and efficient segmentation that this offers us.

 

Likewise, thanks to this, we can target former visitors that have a purchase intent.

 

Thus, we can highlight the following advantages:

 

• What is Retargeting? Better target audience conversion The users who visit the website and are interested in their products or services are potential clients who could buy later. It doesn’t matter whether they do this directly or through a search engine. So, by using this method as a strategy, you will be able to achieve the conversion of that user.
• Loyalty Thanks to this method, you can keep old customers. For example, if you sell mobile phones, you could send ads to customers interested in add-ons for their smartphones.
• What is Retargeting? Reimpact
• A lot of users consult the information of a product through different pages. They do this to compare the prices of it in various sites. Thus, this method allows you to impact them again and, that way, influence their buying decision in favor of your brand.
• Greater visibility and more clicks We relate this point to the previous one. This technique reminds users of their interest in a product, thus awakening their need or concern and causing them to click on the ads and return to your website.
• What is Retargeting? Personalization Here, you can take advantage of the information you already have from your users. This way you can offer them only the ads are of their interest and then redirect them to your website.

 

Disadvantages

 

In general terms, this type of advertising has two possible disadvantages and they are the following:

 

• Excessive persecution of the client The action of being constantly chasing after the user can become annoying and invasive for them. Thus, this can harm the reputation of the advertiser. This way, users can think of the advertiser’s brand as something negative.
• What is Retargeting? The appearance of ads after a purchase A lot of times, even after having bought the product, the user keeps seeing the same add over and over again. This is not good at all, since it can not only be annoying to the customer but we can also be wasting our investment. Despite its downsides, this method is, without a doubt, essential to win back potential customers and build loyalty. However, to achieve effective retargeting, we must have a good strategy based on certain objectives. Besides, we also must do an exhaustive analysis of all the data that we got from the visits of our users. This is an innovative technique, but there are many more that can help you attract more customers to your business. Do you need to know them? So, we invite you to subscribe to our daily newsletter where you will also learn about the different marketing innovations that could improve the results of your company.

       

Why is retargeting important?

 

It would be ideal if customers always make a purchase on their first visit to your site, but unfortunately, it doesn’t work that way. This is where this method comes in. It can help you remind the customer of your product while they browse the Internet.

 

Likewise, it doesn’t matter whether they are doing this on social media or their favorite news site. Besides, with this method, you can segment your audience based on their traits and behaviors. This way, you could direct them to your website through a relevant advertising experience that allows you to increase your sales.

 

So it doesn’t matter which segment you choose, you are targeting a group of people who have already shown an interest in your brand by visiting your site.

 

What is Retargeting? When should we implement retargeting?

 

You must know that this method is a long-term strategy for companies that already have a following. So, if your website gets at least 100 monthly visitors, Google retargeting ads are, without a doubt, for you.

 

However, while this is a wonderful strategy, it isn’t good to always use it. Because of this, we recommend the following so you can execute it properly and, that way, get the best results.

 

Promote your best-selling products

 

Retargeting ads are a simple and effective way to showcase your best-selling products and promote the items your current customers love the most. Thus, in short, this strategy can help you convert your users to customers and increase the ROI of your ads.

 

What is Retargeting? Present new collections

 

People who show an interest in your site are a great audience to consider when launching a new collection of products.

 

In this way, your ads will attract their attention wherever they are online, redirecting them to your store so they can see your news. We can do this with display campaigns using Google AdWords or through a Facebook retargeting campaign.

 

Keep your inventory moving

 

As an online marketer, we bet that you have dealt with the slow inventory at some point. However, this method allows you to show the products you have left in your store to potential clients. We must also mention that this a perfect effortless low-budget option that you shouldn’t pass up.

 

What is Retargeting? Create brand awareness

 

Most people need to know enough about a product or service before buying it. So retargeting ads keep your brand on the minds of your potential customers who aren’t ready to buy when they first visit your site.

 

Results of carrying out this strategy

 

We cannot deny that the results of this method are truly amazing and effective.

 

With a banner campaign, only one in 100 potential buyers will click on your ad, but with this method, this number increases to up to five times. Besides, this method is a very profitable tool as well as an essential complement in new customer buying campaigns.

 

However, like in any investment, there are also minor risks that you have to keep in mind. Because of this, you must determine the duration and number of impressions that your campaign gets per day.

   

Otherwise, your ads could be extremely “heavy”. There’s another aspect that you must consider, and it’s the fact that a lot of people don’t agree with the privacy policies and the use of cookies.

 

Nonetheless, the companies that offer this service can charge based on the number of clicks. This can be an ideal alternative for online stores. Besides, they will be able to control their campaign expenses by keeping in mind the number of clicks they receive.

 

Because of this, Google AdWords or Facebook Exchange are two popular platforms that offer this method. Likewise, this can be done with the help of campaign management experts. Another example of a company that uses this method is the giant Amazon. They use this to remind users about those products that they saw and liked or that are related to any of their purchases.

 

Conclusion of What is Retargeting?

 

So, as you have seen, this method consists of, as its name implies, targeting Internet users. We can do this both on computers and mobile devices, with personalized ads that can be adapted to the activities and needs of our users. Thus, this kind of publicity will grab their attention as it’s of interest to them.

 

The aim of this strategy is to recover those users who were about to buy a product, but for some reason or another, they didn’t. Thus, it allows you to motivate them so they buy said product or another. Besides, with this method, you will be able to increase your conversion rate.

 

However, advertisers should be cautious when using this method. For this, they must show ads with a limited frequency to the user so they don’t annoy them. Because of this, BluCactus has experts in web development that will help you optimize your retargeting. This way you will significantly increase your sales. Contact Us!

 

Did you like our article on what retargeting is and how it works? Please let us know in the comments.

 

You can also subscribe to our daily newsletter to keep up with the latest in the world of digital marketing.

 

What will happen to TikTok? Lately, a lot of rumors have emerged about what may happen to TikTok. This is in regards to the sanctions that China received from the US by President Trump. Likewise, Microsoft is looking to buy this app but they aren’t alone, Twitter also has its eyes set on the platform. In this post, we will tell you everything you need to know.

 

First, we know that Microsoft wants to buy It, this, in turn, could save the app from the US ban. Likewise, the current owner of this platform, Phen, has shown interest in this offer despite the statements of the US president, Donald Trump.

 

For its part, Microsoft confirmed its intention to buy the app in the United States. This came after its CEO, Satya Nadella, had a conversation with the American president. In this conversation, the president revealed his plan to ban the Chinese app in the country. Thus, the app won’t be available in the country.

 

Why does Donald Trump want to ban TikTok?

 

We know that TikTok is the social network of the moment. On the other hand, it has also raised tensions between China and the United States.

 

This tension came after the US president, Donald Trump, declared his intention to forbid the use of this platform within US borders. Thus, he has been taking some actions to remove the app.

 

Likewise, the US Senate has made progress in this regard. It has forbidden its public officials from using the app on their devices.

 

What will happen to TikTok? The US president signed last Thursday a presidential decree in which he prohibits any transaction or business with ByteDance, who is the developer of this app, and Tencent, developers of WeChat. Thus, both companies have 45 days to comply with this new standard.

 

This app has been downloaded at least 165 million times in the United States. Data like this caught the attention of Trump, who makes the argument that China could use this platform for its own benefit.

 

This presidential decree is supported based on “national security, foreign policy, and the economy of the United States”. Likewise, according to this document, this app has been saving a large amount of user data, such as their personal information. Some of this includes aspects like the location and the Internet searches of users.

 

Therefore, the US president thinks that this kind of data can reveal very sensitive information related to his government.

 

Recently, the Chinese short-video app has been the talk of the world

 

We previously knew that it was under fire because of the Trump administration.

 

This came after the US president stated his intention to ban the use of this app in the United States. Now, tensions have risen once again this week after the CEO of TikTok, Kevin Mayer resigned. 

 

No one ever thought that a video app could cause so much controversy between the two countries.

 

President Donald Trump signed an executive order on August 6 where it gave American companies 45 days to stop working with TikTok’s parent company, China’s ByteDance.

 

A new buyer enters the race

 

A few days ago Walmart announced that it was joining Microsoft for the purchase of TikTok. This is not a surprise since we know that the rise in social commerce is a mixture of activity on social media and online purchases. 

 

As the saying goes, there’s strength in the union, and these two companies have recently drawn even more controversy. The reason for this is that it seems like the offer of these companies can be more convincing and perhaps even approved by Trump.

 

We have to remember that he previously said he would support the technology company Oracle in the purchase of TikTok. This makes sense since Oracle’s founder Larry Ellison is a vocal Trump supporter. Besides, Safra Catz, CEO of the same company, has donated to the president’s re-election campaign.

 

TikTok won’t remain idle

 

This Monday, TikTok sued the government of Donald Trump for its ban in the US.

 

TikTok alleges that the Trump administration didn’t allow it to defend itself from the accusations of it being a “risk to the US national security”.

 

Likewise, it claims that Trump illegally relies on the emergency powers law in ways that don’t apply to the Chinese company.

 

TikTok has previously said that the only data about its US users are being stored in the US and Singapore. This way they are able to reject any request from the Chinese government to share US user data.

 

Since then, the video app has studied the possibility of selling the company.

 

TikTok’s defense

 

On the other hand, the app has responded to these claims by saying that they receive the same type of information as platforms like Facebook.

 

They even declared that they have never shared this information with the Chinese government. Likewise, they also said that they have never performed any kind of censorship at the request of the government.

 

However, this tension between China and the United States has also sparked controversy within the Chinese country. This is the result of the veto and possible sale of TikTok to Microsoft, which has not pleased the Chinese government at all.

 

What will happen to TikTok? “USA. Will ultimately prove to choose self-interest over market principles “

 

These were the strong words of Chinese Foreign Minister Wang Wengbin.

 

Even if the developers of this app have tried to avoid the Chinese government, the truth is that this country has taken this conflict as a matter of state.

 

Likewise, when it comes to international relations, this friction has become extremely serious. 

 

To make matters worse, the same could happen with WeChat, the Chinese “super app” that combines several services.

 

This app, which has over 1,000 million users, is almost essential for daily life in China. Because of this, several US providers were trying to attract Chinese customers through the use of the app. This, of course, was before the ban.

 

What should be taken into account with TikTok?

 

As you may know, TikTok allows you to create and share 15-second videos. Likewise, it has been one of the most downloaded apps in the last year.

 

In the first quarter of 2019 alone, it was installed on 188 million mobile phones. According to the latest data, it currently has over 500 million daily active users. This app is becoming very popular among Apple users.

 

Likewise, according to SensorTowerData, it became the most downloaded app during the first quarter of 2019. Hence, it surpassed platforms like YouTube and Instagram.

 

All of this places this app above other popular networks such as LinkedIn or Twitter. Thus, TikTok’s ability to capture the attention of Generation Z makes it the most valuable startup in the world.

 

However, we should highlight the following:

 

• This isn’t an app for children:

 

This app has its origins in Musical.ly, an application that was intended exclusively for teenagers.

 

That reputation has endured even after the merge with TikTok in 2017, which is totally understandable. In fact, this app has the youngest user base of all social networks. This means that over two-thirds of users are under 30 years old.

 

However, if we take a quick look at the app, we can see that even adults have decided to join. This is reminiscent of Facebook, which began as a social network for college students.

 

The only thing that happens is that young people generally adopt new technologies much faster than other age groups. They do this even before they reach critical mass. Thus, with the arrival of adult creators, should also come the interest of brands to advertise their products and services on this app.

 

• What will happen to TikTok? Comedy rules the world:

 

Although music remains the heart of TikTok, the platform is no longer limited to just this content.

 

The large volume and variety of videos available have turned this platform on a diverse source of entertainment. In this platform, you can find content like meme mixes, awesome parkour twists, jokes and even cooking tutorials.

 

However, they all have the same common goal which is making people laugh.

 

Thus, a video that has a lot of views and comments shows a strong relationship between being funny and going viral.

 

From a marketing standpoint, humor can be a powerful weapon when it comes to connecting with consumers on an emotional level.

 

• No need for filters:

 

As this platform grows, so does the distaste of the polished and artificial aesthetics that we can find on Instagram.

 

Most of the influencers on this app are teenagers.  They were able to earn millions of followers from the comfort of their own rooms thanks to this app.

 

Likewise, On This app, teenagers feel comfortable showing themselves.

 

This is because they are free from the social pressure that is present on other platforms. Thus, they prefer this app over others.

 

The New York Times described the app as “the only truly enjoyable social network out there”. This comes from the fact that this app is filled with kindness. Likewise, the comments tend to be words of encouragement. Their users celebrate cultural exchange, body positivity, and diversity of thought.

 

• What will happen to TikTok? Creativity for all:

 

Content creation has never been more intuitive, due to the plethora of video editing tools that TikTok offers.

 

The app has erased any kind of barrier that could prevent people from expressing themselves. Technical skills don’t determine the success of content on this app.

 

Likewise, this sets it apart from platforms such as YouTube, where it’s required to have certain skills and real video editing software.

 

Thus, this means that almost everyone can provide something of value in this platform.

 

In the end, it seems like short and easy-to-make videos are going to become the future of interactive media.

 

• A window into youth culture:

 

Reaching young people means moving at a faster pace. This means that, for marketers, this app can be one of the most effective ways to stay relevant.

 

In short, the actions taken by TikTokers can become trends in a matter of weeks or months.

 

Likewise, this can be useful to start movements and raise awareness about certain topics.

 

An example of this is the movement against climate change.

 

This movement, led by so many young people around the world, is spreading through TikTok with the hashtag #GlobalWarming.

 

• What will happen to TikTok? Local niches and its global reach:

 

We know that this app brings the best of the global world, but also of local engagement. The application has grown a lot in Asian countries.

 

An example of this is India, which has over 120 million monthly active users. On the other hand, China has not fallen behind with its over 250 million users.

 

The global appeal of TikTok offers a unique opportunity for brands that want to attract travelers from all over the world. In this app, there’s a lot of niches.

 

This is thanks to the “For You” section, which adapts itself to the tastes or priorities of the user. Likewise, it recommends a wide variety of niches according to their tastes.

 

From a marketing standpoint, the niche nature of this app allows brands to target youthful audiences based on shared attitudes, passions, and interests.

 

• Everything is quick:

 

Despite its great potential, this app is still a very weak platform in terms of advertising. Until recently, the only way a brand had to advertise itself was by establishing a direct relationship with influencers.

 

TikTok’s advertising offer now includes features like native content, brand acquisitions, or sponsored hashtags.

 

Likewise, this app isn’t oversaturated by ads. This is something that sets it apart from platforms like Facebook, Instagram, or Twitter. Thus, brands can connect with what seems to be hard-to-reach people, like Gen Z. Nonetheless, there is still a long way to go.

 

For example, there are certain concerns about the platform’s consistency. This concern comes with the fact that only 29% of users connect daily, compared to 95% of rival social networks.

 

At the moment it includes very limited measurement tools. However, we must start taking it into account for our next marketing campaigns.

 

What will happen to TikTok? Does Twitter want to buy TikTok too?

 

Twitter shares are speculated to rise as much as 5% this Monday after preliminary talks were reportedly held with TikTok. This app, as we mentioned before, is in big trouble with the government of President Donald Trump.

 

According to a report, this app is worth billions of dollars. This raises the question of whether Twitter, with a market capitalization of around $ 30 billion, can afford the popular app.

 

What will happen to TikTok? In case they can get the resources to buy the app, Twitter’s small size could ease antitrust concerns.

 

For its part, Twitter previously owned another video app, Vine, but it shut down in 2017. Microsoft said it would finish talking to ByteDance no later than September 15 anyway.

 

That’s the date Trump set as the deadline for TikTok to find an American buyer. Failure to do so would lead to suspending the application in the country.

 

At BluCactus we have the experience of specialists in Digital Marketing which is why we offer you the news that will help you with your business.

 

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EXTRA CONTENT

 

The United States Government has taken action, and Trump, who a few days ago proposed to veto the service in this country, now indicates that the operation should have a surprise gift from Microsoft: a commission for the sale.

 

In a surprising post published by Microsoft, they talked about how the call between Satya Nadella and Donald Trump had made them rethink their initial position. Likewise, they’re now in favor of the purchase. However, after that call, Trump said in an interview that he expects that some of the money from the sale ends up in the bank account of the US government.

 

What will happen to TikTok? In those statements made through the C-SPAN network, Trump explained how he and Nadella had “a great conversation,” and after discussing the issue, he came to a conclusion:

 

“I told him that” if you buy it, whatever the price is, that goes to whoever owns it, because I suppose it’s China, essentially, but more than anything, I said that “a very substantial part of that price is going to have to go to the United States Treasury. “ Because we are making this deal possible. Right now they have no rights unless we give it to them. So if we’re going to give them the rights, then they have to enter, they have to enter this country. “

 

Trump compared this situation to that of a homeowner and his tenant. “Without a rental agreement, the tenant has nothing”. According to the president of the United States, without his government, there wouldn’t be an agreement. Likewise, he aimed at a commission to facilitate the operation.

 

The president’s statement raises some important concerns for companies in the country. Suddenly, the United States becomes a state that demands a percentage of any sale within its territory. 

 

Likewise, this situation has been heavily criticized by analysts and outlets such as The Wall Street Journal. They warn that this could create a dangerous precedent for buying foreign companies through administrative commissions.

 

What will happen to TikTok? In China, they will not accept “the theft” of TikTok

 

Microsoft doesn’t appear to have responded to those comments from Trump. Likewise, its officials set a September 15 deadline to make a decision on whether to continue with the purchase process or not.

 

The Redmond Company does not want to buy “all TikTok”, but only the service that affects the United States, Canada, Australia, and New Zealand, curiously leaving the United Kingdom out.

 

Meanwhile, Zhang Yiming, founder of ByteDance, the company that owns TikTok, indicated that he “understood the criticism” from the United States for the potential operation. “People have high expectations when they talk about a global company founded by someone from China and from which they have little information.”

 

For its part in China Daily, the newspaper directly associated with the Chinese government, the message was clear: China will not accept the “theft” of TikTok, and claimed that the country had “sufficient ways to respond” if the US government tried to force the sale.