The slogan, logo, colors, and typography are important elements of branding in a company. Thus, we cannot ignore the importance of a slogan as part of your marketing strategy. Create an effective slogan for your brand with these tips.

 

A good slogan is crucial in determining the success of a company. Besides, having all the elements according to the brand will reflect good marketing.

 

A slogan works alongside the logo, to optimize brand recognition. As a result, if you want this to be effective for your brand, you must create it in such a way that it manages to impact the desired audience.

 

What is a slogan?

 

BluCactus - computer with important informationYou might have an idea about what is a slogan, but don’t really know the whole extent of it. Because of this, we will explain it better so that you understand its importance.

 

A slogan is a phrase that constitutes the essence of the brand. Surely you have heard that melody, that rhyme that is in your head when you hear the name of a brand or you meet them again after a while. Well, that’s the slogan.

 

For a slogan to be successful, it must comprise the characteristics that identify it. This is because it complements the image, name, and logo of your company or products.

 

Not only that, but your slogan will also build your corporate identity and generate a presence in the market. This, in turn, will help you communicate the central idea of ​​your business, advertising campaign, or corporate strategy.

 

That’s why in this post we will offer you several tips so that you can create an effective slogan for your brand. However, we must first take a look at the types of slogans.

 

Slogan types

 

There are two variants of this concept. And depending on the interest you have as a brand, you will define each one of them.

 

BluCactus - nikon

The brand slogan:

 

This is created to accompany the brand at all times regardless of the product offered or the situation in which it is. This type of slogan supports the company logo, with the aim that people know how to quickly differentiate the benefits that the brand can offer them.

 

The campaign slogan:

 

You can use it to promote a temporary campaign. Thus, a special slogan is used for said campaign and product to be launched. There are cases where slogans leave such an important mark on the consumer that it effectively ends up becoming the brand slogan.

 

What does a slogan work for?

 

BluCactus - people workingSlogans are representation formats that quickly grab the consumer’s attention. They are easy to remember and understand. For this reason, slogans work as part of the advertising of a product or brand.

 

The goal is to leave the key message of the brand in the minds of consumers.

 

It’s a big step for your audience to remember the tagline, even if they don’t remember anything else about the ad.

 

Because of this, they will always keep the brand in mind even over time. So, as you can see, an effective slogan for your brand will achieve great goals.

 

Characteristics of a slogan

 

BluCactus - slogan for your brand - people workingWe are going to mention some elements that will help you to build an effective slogan for your brand. Thus, defining your company and attracting the attention of your consumers.

 

  • Easy to remember: a slogan is quickly recognized. They are attractive phrases that can have a great impact being present in advertisements, videos, posters, business cards, promotional products of brands among other communication channels.
  • They include a key benefit: Slogans make it clear how the service or product can help the public. Thus, they sell and focus on profits.
  • Distinguish the brand: when you are going to create a slogan think about what value you can offer and how the purchase of your product or services will help the consumer. What makes your product or brand different from the competition?
  • They convey positive feelings about the brand: avoid negative words in slogans. For this, we recommend to include in your advertising phrases that contain positive and optimistic words.

 

BluCactus - slogan for your brand - people workingRemember this! A slogan is created from a single element, defining the product. As a company or brand, you must own it and live it, that is, take it as such. In short, this is what will show that no one else is like you.

 

Keep in mind that by creating a slogan you will not sell a product as such but you will sell the brand value that makes you different.

 

A successful slogan can last for decades. However, you won’t know this at once. The only way to find out if it works is to wait until it’s received by the public and they determine so. Everything will depend on the time factor. What you do need to know is that when creating it, the consumer must be attracted to it.

 

How to create your slogan

 

BluCactus - people workingIt’s not easy to express an emotional and complex concept in just a few words.

 

Besides, it must also encompass the identity and culture of a company.

 

And this is not all, you must also take into account the characteristics that make up a slogan.

 

For example, it must be simple and make a great impression so that it can be remembered.

 

 

Tips to create an effective slogan for your brand

 

First: Let’s get to know the brand

 

BluCactus - purposeKnow your purpose.

 

The most important thing for a good start is knowing what you want to achieve with it.

 

A successful slogan seeks to describe your brand especially.

 

To start and find your goals, you need to ask yourself important questions.

 

For example, what is my business, what does my business do, what do I want to offer, what differentiates me from the competition, and what is my brand value?

 

BluCactus - people workingUnique description.

 

Don’t do imitations, don’t copy others.

 

If you plagiarize or something similar to another brand you will damage the reputation of your company.

 

As a result, the feedback will be negative and the damage will be very serious.

 

Your slogan must be completely original. This authenticity will make your company stand out from the competition.

 

Highlight the distinctive seal of your brand

 

BluCactus - computer with important informationWhat you write should define the perfection of your brand identity. As we mentioned, you must highlight the characteristics that distinguish your company from the others.

 

The competition will always exist, therefore, tools such as the slogan allow you to create a brand value to be able to stand out. Don’t miss the opportunity to use this strategy correctly.

 

Talking about the characteristics of your company will allow recipients to remember you easily and quickly. Identify them very well and you will be able to summarize in one or two words. Thus, creating an effective slogan for your brand.

 

 

BluCactus - people working

Know your audience

 

In any marketing strategy knowing your audience is vital.

 

Your slogan should be created especially for the audience you intend to reach.

 

So, you must adapt to them.

 

By understanding your potential customers, consumers, and audience, you will be able to deliver the right message and your slogan will be successful.

 

Second: it’s time to create

 

BluCactus - slogan for your brand - people workingMake lists of words and combine them

 

After you are clear about the first 4 points, it’s time to create the slogan. An excellent strategy is to write down all the words that reflect your brand. Prioritize adjectives, verbs, and nouns that have a connection to your goal.

 

Use adjectives

 

Start with the most common and simple ones that help describe your brand. For example, modern, traditional, light, deep, practical, simple, simple, easy, useful, among others. This will help you form a slogan that conveys the characteristics of your product or brand.

 

Verbs incite actions

 

Now the verbs, with them try to relate them to the action itself. Remember the actions that the customer is going to take or perform with your products. Also think about what they may feel, about their emotions.

 

BluCactus - slogan for your brand - people working

You can write down verbs related to the area or industry of your product or brand. If it is related to the food industry you could use “taste”, “eat”, and “appreciate”. In the fashion sector, verbs like try, feel, and shine are useful. There are other more general verbs like “enchant”, “recommend” and “approve”, which you can also write down.

 

Nouns are also important

 

And finally, put the nouns. Use all those that enter the sector of your brand. For a brand of hair products, it can be nutrition, hydration, shine, softness, movement, and color. For beauty products, it can be gorgeous, glamorous, sparkling, and more.

 

You can also use and try irreverent words. Enter words that may not come out of your head or that you always remember. This can help you create a more creative and successful tagline. Having a creative list of ideas in hand, it’s time to create that fragment that will represent your brand or product. It’s time for the brainstorming phase and testing the material you already have.

 

Go linking the words you got to form some short sentences. Don’t limit yourself with the first ideas, it’s important to get a good diversity of options to choose the best without hesitation.

 

Third: with these rules, your slogan will be a success

 

Use repetitive sounds.

 

BluCactus - slogan for your brand - people workingEmotions are very important. Today, every marketing plan needs strategies that cause emotions in the public. In this sense, the slogan isn’t the exception. 

 

Your slogan should stir emotions, and there are tons of resources to achieve it. For example, use writing resources like rhymes and alliteration.

 

Besides, you can also use previously studied musical sounds. This way, you will sound so catchy that the public won’t forget them.

 

Concise, pacing messages are great for taglines and are enjoyable to read as well as to listen to.

 

BluCactus - slogan for your brand - people workingAvoid exaggeration.

 

Simplicity is a keyword to consider when creating a slogan.

 

You need to be honest and not complicate the message. 

 

That is, be precise and express what your company is.

 

Don’t get carried away by exaggerations, as these can be misinterpreted, or not understood.

 

 

BluCactus -It should be short and simple.

 

To get to the public’s mind and stay there, the tagline needs to be short.

 

This way, it will become contagious.

 

The recommended thing is a phrase of six or eight words.

 

Thus, avoid making it extremely long because it will be very difficult to remember.

 

BluCactus - slogan for your brand - people workingBe consistent.

 

Consistency is key to effective branding.

 

Because of this, everything must complement each other.

 

The slogan, your logo, the name of your company, and the image that it projects must be consistent and balanced.

 

 

 

 

BluCactus - slogan for your brand - people workingMake it durable.

 

Don’t pick buzzwords that will sound outdated over time.

 

Everything evolves and times change, make your slogan stick despite it.

 

Thus, when composing and joining words for your slogan, try to make them last.

 

 

 

Fourth: highlight the following

 

BluCactus - slogan for your brand - benefitsHighlight a benefit.

 

A slogan is not just a catchy sounding phrase, it’s what it verbally demonstrates how you stand out from the competition.

 

It reflects the mission of your company and also the reason why your product should be chosen among many others that resemble it.

 

 

 

 

 

BluCactus - people workingConvey good feelings

 

A good slogan generates good feelings in the public.

 

Make sure it conveys a positive feeling.

 

 

 

 

 

 

 

BluCactus - slogan for your brand - kfc

Tells a story

 

It seems impossible to tell a story in just a few words. But remember that the slogan is part of a set of actions that express the identity of the brand.

 

So, create a snippet related to that story because all the elements are going to help you get the message across. For example, try to create a final phrase that effectively sums up your advertising campaign. 

 

Many brands have managed to create several famous slogans in the history of advertising. An effective slogan for your brand can come from a story.

 

BluCactus - slogan for your brand - graphsExpress the values ​​of your business

 

It is recommended that your slogan transmit one or two values.

 

Considering your brand values ​​will make it easier to generate an authentic connection with your customers.

 

So expressing them in your slogan will help you attract the right customers, those who identify with your brand.

 

 

 

Examples of successful slogans

 

Apple:  “Think different”, slogan for your brand

 

BluCactus - slogan for your brand - happy

This slogan first appeared in Apple’s ad for “Here’s to the Crazy Ones, Think Different”. This phrase was created for the IBM campaign, (Think IBM), which was used at the time to promote the ThinkPad product.

 

This slogan pays tribute to all those visionary people, who challenge the limits and evolve the world.

 

Later, the slogan “Think Different” became the slogan of many Apple advertisements. Suddenly, the public began to notice that Apple was not like any computer equipment. Apple was powerful and simple. Perfect for any inexperienced person to feel part of the technology world and with the necessary skills to use its products.

 

A Forbes study showed that Apple’s stock price tripled in the year following the ad’s launch. Although currently the slogan no longer makes its appearances, it left a great mark on the minds of its consumers, showing the value of its brand and making everyone part of it.

 

Many Apple users still feel that sense of belonging because they are among those who “think differently.”

 

BluCactus - computer with important informationL’Oreal. “Because you’re worth it”, slogan for your brand

 

All women want to feel that we are worth a lot. Because of this, L’Oréal makes sure to remind you of this with its slogan. In this sense, they remind you that you are worth too much and that you deserve their products.

 

However, they didn’t just talk about the product.

 

They also talked about its quality as a brand, about the image that the product can give you in a much more powerful message.

 

 

 

MasterCard: “There are some things money can’t buy. For everything else, there’s Mastercard”, slogan for your brand

 

BluCactus - mastercardThis two-piece catchphrase was award-winning and launched in 98 countries in approximately 64 languages. It went outright viral before the advent of social media. It made its first appearance as a television advertisement aired in 1997.

 

MasterCard advertising campaigns show an emotional sentiment. They tell us that important things are priceless, that you may be able to enjoy them, and that MasterCard takes care of others.

 

An excellent strategy that shows the qualities of the product and what it can offer you so that you can enjoy those important moments without worrying about much.

 

 

Airbnb: “Belongs Everywhere”, slogan for your brand

 

BluCactus -airbnb

Airbnb campaigns are focused on emotions. They show you that with their company you can be part of anywhere and you can feel at home wherever you are.

 

Airbnb created a series of videos that embody related values. Some of his other campaign slogans are “We accept everyone”, “Paint your pride” and “Let’s keep traveling forward”.

 

 

Rexona: “It won’t let you down”, slogan for your brand

 

BluCactus - Rexona: "It won't let you down"To this day Rexona’s motto continues to appear in advertisements. Thus, this is a catchphrase that has risen to fame.

 

The phrase is so popular that there are even thousands of memes on the net and is used by many daily.

 

This slogan expresses the quality of value of the brand and product.

 

It implies that regardless of the chaos you suffer on the streets, Rexona will always be with you. A perfect phrase because we all look for a trustworthy brand when it comes to intimate products.

 

BluCactus, your ally in Digital marketing

 

BluCactus - slogan for your brand - contact usBluCactus international marketing agency serves clients all over the world. Our specialty? The creation of web designs and SEO positioning in online searches. Besides, our group of experts is dedicated to helping businesses and brands succeed in one of the most competitive sectors in the market, the digital world.

 

BluCactus will accompany you every step that your brand takes. This goes from the creation of the branding of your business to the creation of content. Our focus is on supporting you with the development of your website or the administration of your accounts on social media.

 

This online marketing agency, based in Dallas, TX, seeks to strengthen your image as a brand and take it to the next level. Don’t wait any longer to have the help of the best specialists in digital marketing and contact us through our social media or website.

 

If you want to keep up with the world of digital marketing, we invite you to subscribe to our monthly newsletter.

 

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The hardest part of building a business is understanding what the client wants. So, to understand this, we must first know how they think. After all, the mind is one of the main factors when deciding. Learn what is neuromarketing?

 

Here, we will help you get into people’s minds. This way, you will be able to position your brand or product in their subconscious. In this sense, neuromarketing is something that you must know very well to achieve it. This is because it links marketing strategies with the deepest desires of your consumers. Thus, if you can reach them from this point, it will be easier to make a real connection.

 

What is neuromarketing?

 

BluCactus - What is neuromarketing - profesional people workingLet’s start by explaining what neuromarketing is. This is the union of science and marketing techniques.

 

It aims to measure the neurobiological effects that a brand’s activities have on people. For this, it studies brain processes and how they trigger certain behaviors.

 

In short, neuromarketing is neuroscience for marketing. With it, brands try to understand how their clients behave when buying a product. The reason behind this is that they link these behaviors are to neuronal activity.

 

What’s great about this is that you can use it in different aspects of marketing.

 

BluCactus - What is neuromarketing - profesional people workingFrom testing a product to creating successful pricing strategies. Not only that, but you can also use it for advertising pieces. This before you release them to the public.

 

Besides, this can also work as an alternative method for finding out what users think. This is because many factors influence the response of people. What is neuromarketing? However, the subconscious doesn’t lie. That’s why this is the most powerful force since it dominates the way we act.

 

Some studies even claim that around 95% of purchase decisions are made without thinking and take around 2.5 seconds. This means that our brain doesn’t make decisions rationally. Well, at least not completely.

 

The main objectives of the neuromarketing study are:

 

  1. BluCactus - What is neuromarketing - profesional people workingIdentify if people accept or reject the actions of a brand or even the brand itself. For example, the design of the packaging, the products, online platforms, and many other aspects.
  2. It also helps to expect consumer behavior in purchasing processes.

 

Neuromarketing uses many types of indicators for its studies. These are neurological, psychological, and physiological.

 

These, in turn, can go from the electrical activity of the brain to the movement of the muscles of the face. Not only that, but it also considers many other physical factors. For example, sweat, body language, and heartbeat.

 

Origins of neuromarketing

 

BluCactus - What is neuromarketing - example of neuromarketingIn 1990, marketers and scientists did research together. The aim of this was to use technology and biometrics for market research. However, this wasn’t just any kind of technology as neuroscientists were the ones who came up with it.

 

In this same year, Coca-Cola hired different research centers. Their job was to carry out different studies. So, even if they never published the results, these were scientific investigations.

 

Years later, in 2002, the first neuromarketing company called SalesBrian appeared. Their first academic study was “Neural correlates of behavioral preference for culturally familiar drinks”.

 

BluCactus - What is neuromarketing - profesional people workingIn this study, they asked subjects to drink Coca-Cola or Pepsi. While they did this, scientists monitored their brains with a functional magnetic resonance imaging (fMRI) machine. What is neuromarketing? Here, they could see which parts of the brain were activated. However, this depended on whether the subject knew or didn’t know which one they were drinking.

 

Along with the first studies, there were also arguments against them. Not only that, but there were a lot of controversies around it. Because of this, the Nature Neuroscience journal was the one who used the term “brain scam” for the first time.

 

What’s worse, after these investigations, the idea of cracking the code to control the minds of customers raised red flags in the minds of people. Because of this, ethics and the use of its findings brought some questions.

 

Neuromarketing and the consumer mind

 

BluCactus - What is Brand Equity - professional people workingIn the mind of the consumer, neuromarketing will bring new emotions to companies. This is a strategy that will add value to each of your products. What’s more, this will help you get more loyal clients.

 

What is neuromarketing? With it, you will delve into the cerebral reaction of clients. So, when a buyer is in front of an advertising campaign they usually feel many kinds of sensations through different products or services. All of them will go through a study of four factors from the human mind.

 

  • Emotions.
  • The impact of the message on the consumer’s brain.
  • Memories.
  • The motivations. What leads them to buy the products?

What are the elements of neuromarketing?

 

Here are 7 relevant discoveries that are important in creating marketing strategies.

 

BluCactus - What is neuromarketing - profesional people working

The look

 

What is neuromarketing? Eye contact is one of the oldest elements that people use in advertisements. So, if brands use images of people staring at the customer, this will make them focus on the ad. Thus, grabbing the attention of the customer.

 

Neuromarketing recommends the use of images with people looking at a point of interest. This way, you will create ensure that your ads can attract people. Thus, making the consumer focus on the objective of the campaign: the product.

 

BluCactus - What is neuromarketing - profesional people workingColors

 

Colors directly influence the way a person feels about a product.

 

This is because we associate each color with emotion. Thus, they set a specific tone based on the ad and what you want to achieve.

 

Knowing how to use color can be a powerful marketing tool. Because of this, neuromarketing experts divided the colors into subgroups. This way, brands can know how they can use them for the best results.

 

BluCactus - What is neuromarketing - profesional people workingSpeed, What is neuromarketing?​

 

The sense of speed attracts customers and that’s a fact.

 

So, while feeling secure and stable is also important, what attracts the public is the speed with which you solve their issues.

 

Thus, this makes it an ideal marketing strategy for any sector.

 

 

 

Tell stories

 

BluCactus - tell stories

 

Storytelling is one of the most important techniques for advertising or marketing campaigns.

 

This comprises the creation of stories to build a connection with the consumer. In this sense, neuromarketing studies ensure that this technique is very effective. This is because it can get any kind of emotion from the consumer. Thus, allowing them to engage with the brand.

 

So, as you can see, investing in a good script can allow your clients to identify with you. Not only that, but thanks to it, they can also build a sense of loyalty to you.

 

BluCactus -price fixingPricing

 

Perhaps this strategy is one of the best known to you. Who is not attracted to a sale or a bargain?

 

That is why you can apply the strategy “$ 9.99 is more attractive than $ 10”.

 

However, prices made up of decimals are more effective with the logical decisions of the brain.

 

For round numbers, they are ideal for emotional decisions.

 

BluCactus - titlesThe title, What is neuromarketing?

 

Titles are one of the first items the customer sees. So obviously they need to stand out and be noticed. As a result, a neuromarketing investigation called “Hippocampus Headlines” was created.

 

Those responsible for this were researchers from University College London.

 

They discovered that when a familiar phrase is slightly altered, our hippocampus is activated, and our attention is awakened.

 

 

BluCactus -paymentsThe pay

 

Another fact that neuromarketing studies have shown is that the act of buying something makes people anxious.

 

Thus, we recommend using CTA’s such as “take me home” or “Add to cart”.

 

There are more friendly and cause a sense of calmness in people.

 

So, try to avoid as much as you can the word “purchase” or “buy”.

 

Techniques to apply neuromarketing in your company

 

BluCactus -psychology of colorUse the psychology of colors

 

We have the habit of associating certain colors with feelings.

 

So it makes sense to study well what each tone means and use it according to your objective for the page or material in question.

 

What is neuromarketing?

 

The big brands carefully study the effect of each color on their packaging, promotional materials, etc. That’s why it’s worth doing the same in your business.

 

BluCactus - do testDo A / B tests

 

The goal of A / B testing is to create different versions of the same page with minimal changes and see which one brings better results.

 

For example, you can change the background image of a landing page or the color of a CTA button.

 

The audience will be automatically divided between the two versions and, in the end, the one that generates better results will remain.

 

BluCactus - price anchorApply the price anchor

 

Our brain has great difficulty thinking about the price based on the isolated value of a product.

 

Thus, it’s easier to take prices for similar products as a basis and see if the offer in question is expensive or cheap.

 

The most famous example of this is given with the famous “2 for 1” and “5 for 3”. In many cases, the consumer doesn’t need the 3 products but considers this to be cheaper than paying for them separately.

 

Offer value before placing an order

 

BluCactus - What is neuromarketing - profesional people workingInbound marketing practices explain to us that we must first help others before selling. This means that instead of reaching out to push your product or service to anyone who shows the least amount of interest, be ready to help them.

 

Clarify each of their doubts and offer them practical advice to make your product work better. Do that even if it isn’t the best for you or that the product in question isn’t part of your catalog.

 

Once you do this, people will trust your brand, and the principle of reciprocity will kick in. The customer will be more likely to return the help by buying from you.

 

Master the art of storytelling

 

BluCactus -story tellingThe art of engaging storytelling is an important element in marketing.

 

Everyone likes to be entertained with quality content. As a result, these contents create a closer relationship between your company and the public.

 

Besides, well-produced content is more persuasive. Not only that, but it has a powerful effect on generating conversions.

 

Either when subscribing to a simple newsletter or buying the solution that your business offers.

 

BluCactus -repeat ideasRepeat ideas and concepts strategically

 

Strategically repeating ideas and concepts makes your message more powerful and persuasive.

 

Over time, even someone who is radically opposed to your ideas can change their minds if they listen to them long enough.

 

 

 

 

BluCactus - What is neuromarketing - profesional people workingWork on the design

 

Every design must be impeccable when presented in the strategies. This means that they must be linked to easily highlighted principles such as the website or product packaging.

 

The better the design, the more people will be drawn to your brand.

 

Plus, this helps increase their confidence in your ability to deliver expected value. Remember, a nice, easy-to-understand design is, without a doubt, superior to one without form and function.

 

Examples of Neuromarketing

 

BluCactus -pricesPrices ending at .99, What is neuromarketing?

 

We talked about this before. Isn’t 0.99 the same as 1?

 

Yes, but products with finished prices, 99 give the feeling of being cheaper and end up selling better.

 

 

 

 

 

BluCactus - shps messyMessy shops, What is neuromarketing?

 

This is another example of neuromarketing that contributes to the feeling of an inexpensive product.

 

An example of them is messy clothes in the stores.

 

These are associated with sales, which encourages the consumer to buy.

 

 

 

BluCactus - What is neuromarketing - profesional people workingOlfactory marketing: smells, What is neuromarketing?

 

Smells are one of the great elements of neuromarketing for what they make us feel.

 

An example is the smell of freshly baked bread from bakeries.

 

That smell that comes out on the street invites everyone who passes by to visits the business.

 

What’s more, this is a strategy that you can apply to any type of premises. You just have to find the scent that matches what you offer.

 

Examples of olfactory marketing strategies

 

When buying an accessory or article of clothing through the mail is a good example.

 

Imagine that once you receive the package you open it immediately. Then, when you open the box, you get hit with a mild and peculiar aroma.

 

The moment you experience this, you will start to associate such an aroma with the brand itself.

 

Thus, this is something that you should consider if you want to offer a more complete service and improve branding.

 

BluCactus -aromatizationAromatization in local stores

 

When entering any of its stores, it envelops consumers with a peculiar aroma.

 

This is a perfect strategy that attracts more consumers and increases the stay in the store since the consumer feels comfortable in it.

 

 

 

 

Products at the back of the store

 

BluCactus -storeThe necessities will go to the back of the store. If you do this, consumers will have to go all the way to the back of the store to find them.

 

Thus, they will pass many other aisles filled with interesting products that they might want to buy. It doesn’t matter that they weren’t looking for them in the first place, they will get the urge to buy them anyway.

 

Take advantage and place the most expensive and quality products in these aisles through which your consumer must pass and above all, at their eye level.

 

The goal is for them to see these products easily and get their attention.

 

BluCactus - What is neuromarketing - example of neuromarketingMusic

 

So if you want customers to take their time in the store, you should put on some quiet and slow music. If it’s a busy venue and you want people to rush shopping, you might be better off opting for something faster.

 

It will also depend on the nature of your business and the image you want to give of your brand.

 

Besides, the music must be selected according to the segment you want to attract. What is neuromarketing? If your target audience is young people, it would be ideal to place pop. On the other hand, if it is for an older adult, soft jazz is perfect.

 

BluCactus -colorsColor

 

As we have already said before, each color is associated with different emotions. For example, red is related to passion and blue to calmness.

 

That’s why colors have a great effect on the corporate image of a brand. They change the impression that a business produces on the consumer.

 

Thus, the use of colors is perhaps the clearest and most well-known neuromarketing strategy.

 

BluCactus - What is neuromarketing - example of neuromarketingLighting in the premises

 

Shining the light onto the product is one way to attract consumers to them.

 

This is one of the very effective neuromarketing strategies that you can use.

 

 

 

 

 

BluCactus - What is neuromarketing - example of neuromarketing

Emotions in advertising

 

Ideally, appeal to consumer sentiments through media ads.

 

Many campaigns appeal to nostalgia and happiness.

 

It’s a way of doing neuromarketing that is very present today.

 

This is because it serves to associate the brand with a certain type of emotion.

 

 

Types of Neuromarketing

 

Neuromarketing is divided into three main types:

 

  • Visual neuromarketing

 

BluCactus - What is neuromarketing - example of neuromarketingIt’s based on how we perceive our surroundings with our eyes.

 

This is because with this sense we can easily grasp many things.

 

Several techniques are used to make the consumer perceive something much more interesting. One of the examples is with the known one, .99, making our brain perceive that this price is lower than another.

 

The words that refer to the sale are other sales techniques to attract attention. It has been proven that an image always reaches the brain much faster. This means that the effectiveness of the message you want to convey is also way more ensured.

 

  • Auditory neuromarketing

 

BluCactus - What is neuromarketing - profesional people workingThis is based on everything that we can perceive with the sense of hearing. It is estimated that the human ear is capable of differentiating about 30,000 different frequencies.

 

Every one of us is more sensitive to music or other sounds, even silence.

 

That’s why in shopping malls or supermarkets, music can influence purchasing decisions. Hearing also allows us to be aware of our movements or our sense of balance. Thus, you must take care of each one of the sounds that you place, whether in your store or our contents.

 

Let’s not forget that our sense of hearing has auditory memory. This memory is what stores information about our experiences throughout our lives.

 

  • Kinesthetic neuromarketing

 

BluCactus - What is neuromarketing - profesional people workingThis third type of neuromarketing is based on what we perceive with the sense of touch, smell, and taste. So while not many use it, this isn’t any less important than the other two. On the other hand, it’s one of the most difficult to perform, but one of the most effective if done well.

 

Examples of this are product tastings and presentations where consumers and the public can smell, touch, and taste. Besides, it’s also important to know who we are addressing. For example, women are more likely to touch than men.

 

The brain collects all the information of taste, touch, and smell to determine if this product is necessary or not.

 

Final Words

 

BluCactus - What is neuromarketing - profesional people workingAs you can see, you must know the difference between each of the three types of neuromarketing. This will help you to know which one is the best for your business. Remember, through them, consumers will determine in their subconscious whether these products will go home with them or not.

 

The job of brands is to persuade and motivate the purchase of products and services. However, it’s important to remember that a non-existent need shouldn’t be created for our consumers. Marketing helps satisfy needs or desires, but if it’s a non-existent need, it would be going against marketing.

 

Remember, neuromarketing will help you to know the emotions of consumers. Thus, as you can see, this is an essential part of a strategy to increase sales. 

 

BluCactus, your ally in Digital marketing

 

BluCactus - What is neuromarketing - profesional people workingBluCactus international marketing agency serves clients all over the world. Our specialty? The creation of web designs and SEO positioning in online searches. Besides, our group of experts is dedicated to helping businesses and brands succeed in one of the most competitive sectors in the market, the digital world.

 

BluCactus will accompany you every step that your brand takes. This goes from the creation of the branding of your business to the creation of content. Our focus is on supporting you with the development of your website or the administration of your accounts on social media.

 

This online marketing agency, based in Dallas, TX, seeks to strengthen your image as a brand and take it to the next level. Don’t wait any longer to have the help of the best specialists in digital marketing and contact us through our social media or website.

 

If you want to keep up with the world of digital marketing, we invite you to subscribe to our monthly newsletter.

 

Quote your Digital Marketing Project
to increase your audience and sales today!

What is Brand Equity and how to use it? Brand equity sounds harder to understand than it is. Our aim in this post is to explain, in simple words, all about this modern strategy. Thus, you will get all the information you need for your company or brand.

 

BluCactus - brandBefore we begin, we want to mention that you should read this article in full. The reason being that this strategy is behind the success and triumph of the major brands in the market. So, if you want your business to succeed, you can’t miss this.

 

First, have in mind that brand equity and branding aren’t a waste of time. We assure you they are very useful and vital. In short, they are the ones that will grant you a good position in the market, no matter the amount of competition.

 

Besides, you will easily see the positive results of this strategy in your sales, of that, we are sure. Thus, take the time to focus on these marketing strategies for your business. Remember, brand equity is the key to success. Let’s get to know it!

 

What is brand equity?

 

BluCactus - What is Brand Equity - professional people workingBrand equity refers to the value of the brand. But it focuses on how the public sees it. Thus, it doesn’t refer to its monetary value.

 

So, what this means is that this is the bottom line. Meaning that this is the added value you give your product or service. This, to make it stand out from the competition to then conquer the market.

 

In the same sense, this also aims to impact and create a relationship with the consumer. For this, this strategy makes the consumer react to the brand. As a result, they build their own perceptions of the brand. This, in turn, creates opinions, emotions, and experiences within the target audience. Thus, making them relate, build preferences, and closeness with the brand.

 

What is important in brand equity?

 

 

BluCactus - What is Brand Equity - professional people workingThe public sees all tangible and intangible traits that have to do with your brand’s product.

 

These elements allow your product to become a potential sale. In the same way, it can also become a favorite within your audience.

 

As a result, you will be able to ask for a higher price for it.

 

So, by applying good brand equity your service or product will stand out.

 

Thus, taking the lead in such a competitive market.

 

BluCactus - What is Brand Equity - professional people workingOn the other hand, these traits also influence consumer’s choices and purchases. This, in turn, affects the profitability of a business.

 

In simple words, we can say that if the brand equity is positive, said perceived value gets better economic results and enhances the business.

 

In contrast, brands that don’t pay attention to this value are more likely to fail.

 

Thus, destroying perceived value and economic equity. That’s why brand equity is the key to success.

 

 

How to create brand equity

 

BluCactus - measureAll companies have to apply brand equity for their products or services.

 

In fact, organizations should also do this.

 

For this, the creative efforts and ideas of the marketing must stand out.

 

They have to create strategies so that the brand gains space in the market.

 

Thus, achieving good brand equity.

 

BluCactus - brandThat’s why you need to find out if your company needs the help of specialists.

 

 

If so, they will carry out strategies or actions to get the best results possible.

 

 

In this sense, the importance of working hand in hand with marketing agencies is obvious.

 

The value of a brand is an intangible process.

 

However, you can measure and study it through the opinions of the public.

 

BluCactus - factorsSo, as you can see, carrying out actions so that your brand or company can become popular will, without a doubt, boost your sales.

 

As a result, said added value will also increase your economic income.

 

On the other hand, by having recognition, good opinions, and quality, your brand will be a favorite within the market.

 

 

 

What elements make up brand equity?

 

BluCactus - elements

Once the concept is clear, we will explain the elements of this strategy. poThis way you will know what you must take into account when launching your product on the market. So, to start, you need to know that 6 elements make up brand equity.

 

  • Brand awareness:
  • The brand must reach the minds of consumers so they always remember you. For this, you must use those elements that identify your brand. These are, of course, your logo, presence, your ways of attractive and timely communication, among others. So, this is a positive and relevant indicator to have in mind when launching your brand. Not only that, but it also allows you to build up a level of recognition and familiarity from the public. Thus, achieving importance and the skill to influence them.
  • BluCactus - What is Brand Equity - professional people workingQuality: The overall quality of your brand is really important. This is an aspect that you can’t ignore. As a result, you should never promise something that you can’t give. If there isn’t quality in what you offer, it will be very hard for you to create a client-company relationship.
  • Perceived benefits: A consumer will always choose the product that offers the best benefits. As a result, you must offer these to stand out over the competition. This way you will be able to set prices higher than the market.
  • Profile or perceived association: The image and personality of a brand also play an important role. Having a good image allows you to attract and connect with your clients. Not only that but with it, you can also get some feelings and emotions out of them.
  • BluCactus - What is Brand Equity - professional people workingLoyalty: This factor is very important. You must always maintain the loyalty that your clients have with your brand. For this, always keep your promises over time through satisfying and meaningful experiences. As a result, you will reduce the risk of them switching to the competition. This way, you will also avoid damaging your reputation.
  • Other factors: In brand equity, it is important to take care of everything from the largest to the smallest. You must take all competitive factors into account. Social media, licenses, costs, links…

 

 

Brand equity in digital marketing

 

BluCactus - What is Brand Equity - professional people workingAs we have mentioned, brand equity is the key to success. Besides, the virtual world is filled with a lot of competition.

 

Today, not having a good digital marketing plan it’s a mistake that companies can’t afford.

 

So, when it comes to brand equity, a digital presence is vital.

 

However, you must take into account some important aspects that will enhance the image of your brand in the virtual world.

 

You must select the correct message

 

BluCactus - messageAny brand that wants to reach a high level of rebirth and appreciation must create a strong message so that the public can recognize and identify it.

 

Developing that message is key as it’s the first step to start a relationship with the audience and strengthen relationships.

 

This message must establish a correct line of communication, which must be relevant and interesting. On the other hand, a good content marketing plan is also a must. This way, you will attract the people you so want for your brand.

 

Channel selection

 

BluCactus - What is Brand Equity - professional people workingAfter taking the first step, creating the message and preparing a content plan, you must choose the channels.

 

With these channels, you will be able to build your brand’s online presence. Thus, become known to your potential clients.

 

However, most people think that a brand should be on all digital channels and this is a lie. Each brand, depending on its sector, target, product, or service, has to choose the channels that suit it best. This way, its strategies will be able to get the best results.

 

Besides all this, keep in mind that where your audience is, you must be. Nonetheless, a corporate blog or a website will always offer you a safe option to show yourself to the public in a reliable way.

 

Voice and tone of the conversation

 

BluCactus - What is Brand Equity - professional people workingBefore creating your content and distribute it, you must first think about its tone or voice. Only after you do this will you be able to post it on your chosen channels.

 

By predetermining a voice and an appropriate tone, you will generate positive reactions.

 

As long as a company doesn’t take this factor into account, it will not achieve the proposed goals. It doesn’t matter whether they have good content production and distribution or not, it will simply not work. Thus, this element is very important because it will shape the way the company will speak to the audience.

 

BluCactus - What is Brand Equity - professional people workingIn the same way, the brand needs to be consistent with its form of communication. You cannot change the way you deal with your clients.

 

Imagine that the brand treats its customers, consumers, or public with kindness one week and doesn’t have that kindness the next.

 

This would certainly complicate the evolution of the brand.

 

The brand needs to be consistent in the way it communicates so as not to end up disappointing the fans.

 

Frequent activity

 

BluCactus - What is Brand Equity - professional people workingAnother important point is the frequency with which you show your content to the public.

 

It’s not a good choice to only create content between long periods. Publishing material every two or six months isn’t enough to create a relationship with the customer and build brand loyalty.

 

You also need to maintain constancy and continuous production of content. This way, the public will remain interested and the brand will be close to people.

 

A strong and coherent message, creating content regularly on correctly chosen channels will make your brand position itself using all the power of digital marketing. Positioning itself as the favorite one.

 

How can we measure brand equity?

 

BluCactus - equityAlthough we have mentioned that brand equity is made up of a set of intangible elements. You must also know that even those intangible elements can be measured.

 

For this, you must identify the specific indicators (KPI) that should be applied in each case to each of the components of brand equity.

 

It’s also necessary to homogenize the indicators so that they are comparable and added. Besides this, also take into account and add online and offline metrics, or those necessary according to the nature of the brands to be measured.

 

Now, we are going to take into account four aspects that allow companies to measure brand equity through social media. Since every brand that wants to make a presence in the market must use social media. Thus, using the Internet to publicize the brand can be one of the best ways.

 

What should we measure in brand equity?

 

  • BluCactus - awareessAwareness.

 

This is linked to the power that the brand has before the public.

 

How has this influenced them?

 

How popular has the company been? Here, you must measure the number of views, likes, comments, shares, and all kinds of interaction.

 

This factor will serve to know if the brand is being effectively received by the public in a good way. And it also helps you to know if it is generating leads.

 

  • Desirability.

 

BluCactus - lightAs the name implies, this factor will help you determine whether the brand is being desired by the public.

 

To measure this, a positive reputation on social media is evaluated.

 

The aim of this is to see whether it’s being desirable from the mentions, comments, or opinions.

 

The analysis focuses on the opinions and reactions gotten from the public. In this factor, don’t focus on the number of interactions.

 

  • Proximity.

 

BluCactus - What is Brand Equity - professional people working

Here, you will determine the closeness of the public to the brand.

 

If the company is attractive to its target audience and if it encourages users to be shared with their own contacts.

 

At this point, the frequency with which the publications are shared, the level of interest of the users, how often a conversation is created whose central axis is the brand, etc. is analyzed.

 

Thus, here is where you find out if the engagement is optimal or not.

 

  • Relevance.

 

With this, it’s possible to measure what level of value the brand has and if it coincides with what it has shown to the public through digital channels so far. It is necessary to measure in this step if the values ​​of the brand are being reflected in the general opinions of the users.

 

Advantages of measuring results

 

BluCactus - What is Brand Equity - professional people workingThanks to this measurement system, there are advantages and benefits that you can obtain in real-time. Let’s mention a few.

 

  • You can get the level of performance on digital channels. In terms of interaction, familiarization with the brand.
  • Real and smart goals and objectives can be set thanks to the results of the metrics.
  • It’s possible to know if the consumer is receiving the value of the brand correctly and if it is adapting to the company.
  • The brand can get closer to customers by tracking brand equity.
  • You can evaluate the reputation of the brand and improve mistakes or errors. This as long as the metrics are done periodically. Another great advantage is that you can see and analyze the competition.

 

As you can see, planning well and making good use of digital marketing is all your business needs.

 

Brand equity is the key to success, won’t regret making this good investment. We assure you that you will obtain satisfactory results, and transform your brand.

 

BluCactus, your ally in Digital marketing

 

BluCactus - What is Brand Equity - professional people workingBluCactus international marketing agency serves clients all over the world. Our specialty? The creation of web designs and SEO positioning in online searches. Besides, our group of experts is dedicated to helping businesses and brands succeed in one of the most competitive sectors in the market, the digital world.

 

BluCactus will accompany you every step that your brand takes. This goes from the creation of the branding of your business to the creation of content. Our focus is on supporting you with the development of your website or the administration of your accounts on social media.

 

This online marketing agency, based in Dallas, TX, seeks to strengthen your image as a brand and take it to the next level. Don’t wait any longer to have the help of the best specialists in digital marketing and contact us through our social media or website.

 

If you want to keep up with the world of digital marketing, we invite you to subscribe to our monthly newsletter.

 

Quote your Branding Project
to increase your audience and sales today!

Instagram is one of the most popular social media platforms, both for personal and business profiles. In recent years, more people have joined this platform to grow and increase their customers. As a result, today, Instagram has at least 1 billion active users. Learn all about Instagram’s Algorithms and how to beat them.

 

This figure means that there is a lot of competition between new brands trying to position themselves on this platform. However, there are certain ways to get noticed organically, and also increase your online presence.

 

In this blog, we teach you everything about the Instagram algorithm, how it works, and what can you do to beat it with just 10 tips.

 

What is the Instagram algorithm?

 

BluCactus - Instagram’s Algorithms - example of instagramThe Instagram algorithm helps you know which publications your users relate to the best. This means that with this tool you can know the content that your users prefer. If your followers like the content you post, it’s likely that they will want to see it again, and therefore, Instagram will show it to them more often.

 

At the beginning, this algorithm didn’t exist. Instagram was only used as a wall to share photos and short messages with friends.

 

Then in 2016, Instagram introduced a new way to view posts, and with it, a new algorithm. Although users at the time weren’t happy with viewing their photos chronologically in reverse, the social platform still advanced to this feature.

 

BluCactus - computerMany people keep complaining about the algorithm. Instagram’s Algorithms. However, the directors of this platform assure that many others have liked it and have interacted more. “People have been liking and commenting in general, they participate with the community more actively,” they say.

 

Regardless of whether you love or hate the algorithm, this didn’t stop the growth of this social platform. Like many others, Instagram protects its algorithm a lot. But today we will reveal some secrets to beat it.

 

We must mention that the Instagram algorithm which focuses on the news feed is not the only one out there. Instagram currently has different algorithms that determine the priority of the publications compared to the rest of the users of this platform.

 

Algorithm types

 

BluCactus - edgerankInstagram Edge Rank algorithm

 

This algorithm establishes the priority of the content to be displayed in the start menu.

 

Thus, user behavior within this social platform is what establishes the priority of some images over others.

 

 

 

 

 

 

BluCactus - Instagram’s Algorithms - example of instagramInstagram HT Search algorithm

 

This establishes the priority of the photos in the featured posts within the same hashtag.

 

 

 

 

 

 

 

 

BluCactus - example of social mediaInstagram Stories Relevance algorithm

 

This Instagram algorithm determines which stories are shown to certain users and their priority

 

 

 

 

 

 

 

 

BluCactus - example of social mediaInstagram HT Follow algorithm

 

The Instagram HT follow algorithm sets the priority of posts that are displayed when any user follows a hashtag.

 

 

 

 

 

 

 

 

BluCactus - Instagram’s Algorithms - example of instagramInstagram Places algorithm

 

The Places algorithm prioritizes posts based on location.

 

In general, they use the location shown in posts or stories.

 

 

 

 

 

 

How does it work? Instagram’s Algorithms

 

BluCactus - Instagram’s Algorithms - example of instagramInstagram first shows you the content that may be most valuable to you based on specific factors. Some of them may be how likely is that you like this content, the time of publication, or the hashtags you see the most.

 

This platform takes into account that people want fresh content every time they log in.

 

For brands or companies, this means that your content will not be seen when it’s shared. However, this doesn’t mean that you should share your content whenever you want.

 

A certain amount of people are active in a certain amount of time. So, if you want to be seen, you must do some research with analytics to find out what times your audience is most active.

 

BluCactus - computer with dataLikes and comments are crucial elements of this. The more interactions you have, the more Instagram will allow your users to see it. This kind of activity shows that the post is good to appear on the home page of other users. For companies, this can be a challenge, but by knowing your followers you can discover what content they prefer.

 

Another way to be on people’s home page is when the algorithm shows you a profile search. If a person searches for your content, they are likely to be interested, therefore they will see it more.

 

This also happens with posts shared in direct messaging. Direct messages are a form of social darkness, which means you can’t follow up. But, even if you don’t see the interactions of shared posts in the analytics, Instagram does.

 

What is engagement?

 

BluCactus -engagementWe’ve discussed interactions previously, but not what they really are. So, in short, engagement is the level of commitment that consumers have with your brand.

 

For this, it takes into account the constancy, trust, and the way your followers empathize with the values ​​and messages of your brand. This is so because it allows close, sustainable, and organic relationships between your followers.

 

This isn’t an easy task and it can take a long time. Consolidating and positioning yourself among the competition of online brands is based on effort and a lot of perseverance. This important concept grew and expanded thanks to the introduction of a new digital age. Especially, social platforms and other media that allow constant interaction with users.

 

Engagement is one of the easy to stimulate daily and tangible elements analyzed through metrics, indicators, and quality of interaction. Instagram’s Algorithms. What does the Instagram algorithm consider “engagement”? Each one of the likes, reach by hashtags, times shared in stories and key locations fall under this category for Instagram.

 

How the Instagram algorithm affects business accounts

 

BluCactus - men in a suitThe Instagram algorithm had certain benefits for brands. Currently, it continues to maintain the same standards as other accounts.

 

That is, to have a high level of visibility, you must have a high level of interaction.

 

To understand the algorithm and make sure that your posts are shown to as many users as possible, you must strategize.

 

The simplest solution is to get the most engagement from your followers.

 

Some even opt for Instagram Ads to have a greater reach.

 

What is the magic formula to beat the Instagram algorithm?

 

BluCactus - Instagram’s Algorithms - example of instagramMany want to know a secret formula to position themselves on social media. But the truth is that the only real way for them to do this is to foster interactions that later turn into relationships and ties.

 

For different companies and brand profiles, the only way to be successful on social media is through trial and error.

 

Try all the new trends, stay ahead, and use innovative content, among others.

 

Instagram’s Algorithms. The most important thing is to dare to new things that attract new customers. However, here are some tips so you know where to start to beat the Instagram algorithm:

 

11 tips to beat the Instagram algorithm and grow on social media

 

BluCactus - Instagram’s Algorithms - example of instagramIdentify your best content

 

The Instagram metric can help you define the best content for your users.

 

After figuring out which ones they prefer, implement hashtags, videos, images, carousels, and other graphic elements to attract their attention. Remember that the important thing is to be creative so that they continue to visit your content and wait for the next.

 

Every two weeks, check how the metrics fared and with which of your posts got the most interactions. Then create similar content, without being repetitive, to maintain engagement.

 

BluCactus - Instagram’s Algorithms - hastagHashtags are very important

 

Hashtags are still the best way to get followers from the same niche.

 

The algorithm allows showing relevant posts to a specific group of people.

 

As a result, these hashtags are focused on the interests and needs of many users.

 

Therefore, they are still valid today on different social platforms.

 

BluCactus - Instagram’s Algorithms - example of instagramKnow your followers wisely, Instagram’s Algorithms

 

Research and create a list of the most relevant hashtags according to your sector.

 

After this, use only the most appropriate ones. Some of the tips that Instagram itself offers to use it are:

 

  • Being specific with them.

 

  • Use the most relevant to your sector.

 

  • Keep an eye out for competitors and which ones they use.

 

BluCactus - Instagram’s Algorithms - example of instagramEveryone likes videos

 

Different studies have shown that people prefer videos for being dynamic content. That’s why videos are more popular on this social platform.

 

You can create content with autoplay to capture the attention of users and make them spend more time looking at your publications. The more time your users spend on the social platform viewing your profile, the better it will be for you.

 

However, there are other types of tools for creating content that people really enjoy. These are IGTV and Reels, which are new ways of making videos. IGTV, for example, allows you to make videos of up to 15 minutes that will be placed in the feed.

 

BluCactus - Instagram’s Algorithms - example of instagram

Post on Instagram at the best time, Instagram’s Algorithms

 

Find out what times they receive the most interaction when publishing.

 

This way, the contents have a better chance of being seen by more people.

 

It’s important to remember that the best times to post vary entirely by the company.

 

BluCactus - Instagram’s Algorithms - example of instagramKnow the analytics

 

Social media analytics are very important.

 

They reveal the most important aspects of user behavior.

 

This helps you understand them better and be able to reach them.

 

For this, you can find out the statistics within Instagram itself or you can use an additional tool.

 

 

Interact with everyone! Instagram’s Algorithms

 

BluCactus - Instagram’s Algorithms - example of instagramDon’t expect social media strategies to just be about simply dumping content on the account and voila. It’s important to interact with those users who interacted with your account.

 

You must be agile when responding to comments on your content, especially in the first hours after publishing.

 

Call your followers to action, ask their opinion.

 

On the other hand, another important point is not to force communication, so try to be as genuine as possible.

 

Instagram Stories

 

BluCactus - Instagram’s Algorithms - example of instagramPreviously we talked about the videos and how much the Instagram community likes them.

 

However, stories are the easiest way to make this point as it has over daily 400 million active users daily. So, in simple terms, the algorithm takes into account all the impressions you get on your Instagram stories. This also includes reactions or when your stories are sent to someone.

 

Instagram stories have different features that can help you make things much more fun. Polls, trivia, and adding links to slide up (this only works if you have 10K) are some examples.

 

Learn from influencers who ask their followers to write privately to get links to various products. This is an easy way for your followers to interact a little more in-depth with you. Thanks to these types of interactions, they increase the probability of appearing in their feed.

 

BluCactus - Instagram’s Algorithms - example of instagramConstancy, Instagram’s Algorithms

 

Consistency is key. All these previous tips are based on strategies. However, if you don’t post content consistently and regularly, Instagram will know about it and won’t take you into account.

 

That’s why you have to plan posts.

 

Don’t forget that these posts must have the same narrative and style as the previous ones. The constancy must also be done in each of the aspects of your company.

 

BluCactus - Instagram’s Algorithms - example of instagramAds, ads, ads

 

Of all the above, this is the only strategy that is not organic.

 

However, it really works very well for many companies. In the same sense, paid advertising is necessary to drive posts.

 

In a few minutes and with little investment you can develop an entire advertising campaign. To do this, Ads are placed through the Ads Manager or Power Editor.

 

There are different ad options than Facebook for Instagram and with them, you can make the most of your ads.

 

BluCactus - bad habits Stay away from bad habits, Instagram’s Algorithms

 

Don’t take any action that is against the rules of these social platforms.

 

This could cause your account to be temporarily blocked or even deleted.

 

Learn about some of the Instagram mistakes that could damage your algorithm forever:

 

 

Instagram strategy mistakes to avoid

 

Lack of a goal-oriented strategy

 

BluCactus - example of social mediaNot having a plan and goals is like driving without a destination. Many things can go wrong. Thus, you must find out which are the keywords that you should consider. Besides that, know who your content is directed to.

 

If you don’t have a goal-driven strategy this will mean wasted effort and opportunities.

 

You may even give up or conclude that Instagram or social media marketing just isn’t working.

 

You can work on your social media strategy through videos and photos, but you can’t start posting without an idea of ​​where you’re going. Find out what you want and develop a strategy around your goal.

 

Bio without a redirect link

 

BluCactus - example of social mediaYour presence in social media isn’t the only one you need to grow, that’s why you must use other tools. So, a website is ideal for companies since they are their cover letter in the online world. However, you have to make it very clear that traffic is the lifeblood of your website. A website that doesn’t generate traffic will disappear sooner or later.

 

Instagram generates up to 1.2 billion likes per day and 1,000 comments per second from real people. These same people who already enjoy your content on Instagram can go to visit your website or landing page.

 

Understanding that the Instagram audience is important to brands is very important. And, if these users like you or your brand, they will follow you. However, if you don’t have a link or call to action in your bio, you are missing out on a great opportunity. Instagram allows you to include a clickable link in your bio. So make sure you get the most out of it.

 

To add a link to your bio, go to “Edit Profile” and type it in the “website” text box.

 

Make your Instagram account private, Instagram’s Algorithms

 

BluCactus - example of social mediaMany think that by making their company’s profile private, they will grab the interest of many.

 

But this is the opposite, many walk away and prefer not to see the profile again.

 

However, if we are talking about your personal account, being private is completely valid.

 

Thus, when it comes to a business profile, it must be publicly accessible.

 

This, if you want more followers to follow, like, share, and get to know your brand through social media marketing.

 

Continually post duplicate photos

 

BluCactus - Instagram’s Algorithms - example of instagramUsers of social media are bombarded with a big amount of content daily, but this doesn’t mean that they don’t differ from one another. Loyal followers of your brand will quickly recognize the same duplicate photos or videos over and over again. Every once in a while there may be a good reason to report a photo or video you’ve shared with your followers before, but don’t make it a habit.

 

Plan the publications and don’t copy from others. Try to stay as creative as possible. It’s okay to repeat content a few times, but remember that no one likes to see the same thing over and over again. As long as it’s relevant to your goal, you’ll be fine.

 

When Instagrammers follow you, they want to be entertained and benefit from your content. You already know that sharing the same content again won’t generate any new results or benefits. So don’t do it.

 

Not responding to user comments promptly, Instagram’s Algorithms

 

BluCactus - commentsComments are a user engagement metric that Google searches for. This is because user participation generates retention, which generates growth.

 

They let Google understand that users really like your account.

 

And since Google is passionate about content that others enjoy, this is the one thing that will rank the best in searches.

 

In the same sense, getting over 50 comments are ideal to become important in the eyes of google.

 

Focus on quantity, not quality

 

BluCactus - Instagram’s Algorithms - example of instagramDon’t post just because you have to fill other people’s feeds with photos. Social media platforms know when content is not genuine and detect it as spam. So, once they do this, you will disappear from the feed, losing all previous effort and perseverance.

 

Try to post frequently. However, under no circumstances should you sacrifice the quality of your content. Each of these publications must be of the best possible quality. Some brands only post photos of others or repeat the content. However, just by changing the photos or adapting them to new forms, they ensure that they are attractive and maintain its quality.

 

Whether it’s video clips or photos you want to share on Instagram, make sure to always put quality first.

 

BluCactus, your ally in Digital marketing

 

BluCactus - men in a suitBluCactus international marketing agency serves clients all over the world.

 

Our specialty? The creation of web designs and SEO positioning in online searches. Instagram’s Algorithms.

 

Besides, our group of experts is dedicated to helping businesses and brands succeed in one of the most competitive sectors in the market, the digital world.

 

BluCactus will accompany you every step that your brand takes.

 

This goes from the creation of the branding of your business to the creation of content.

 

BluCactus - Instagram’s Algorithms - person workingOur focus is on supporting you with the development of your website or the administration of your accounts on social media.

 

This online marketing agency, based in Dallas, TX, seeks to strengthen your image as a brand and take it to the next level.

 

Don’t wait any longer to have the help of the best specialists in digital marketing and contact us through our social media or website.

 

If you want to keep up with the world of digital marketing, we invite you to subscribe to our monthly newsletter.

 

 

Quote your Social Media Project
to increase your audience and sales today!

Branding is a term that has become popular in recent years. Among marketing experts, this word is of utmost importance for the life and creation of a brand. This is because it’s vital to achieve the positioning necessary to increase the number of customers. Some claim that branding is the difference between a unique and successful brand versus one that fails to emerge. In this blog, we will give you the grounds to understand how branding works. This way you will be able to start your business. Learn about Branding 101 to start your business.

 

What is branding?

 

 

BluCactus - brandingThe definition of branding says that it’s the work of brand management to make it known. Thanks to branding you can create a positive image in people’s minds.

 

This, in turn, implies taking actions and plans that promote the positioning of the brand.

 

In addition to creating a connection with the public, using the values ​​of the brand, which influences the decision-making of customers.

 

The origin of branding dates back to 350 BC where people used it to set apart one product from another. The original term comes from “brandr” which means “to mark with fire” in an Old Norse dialect.

 

BluCactus - brandAfter a long time, farmers used a brand to differentiate their livestock.

 

They used simple and easily identifiable signs that marked the animal with fire. This may be one of the first times that people used a logo. It dates from 1500 AD

 

Currently, these practices are still used (differentiating products from the rest).

 

Branding 101 to start your business. However, nowadays companies use more complex and meaningful methods. However, the objective remained to be the same, which is wanting to stand out in the market.

 

What is it for?

 

BluCactus - Branding 101 to start your business - professional person workingThese methods have different uses because they are a very broad element within a brand. They help companies differentiate their strategies from those of any other competitor in the sector. They also facilitate the work of reaffirming the positive points in the values ​​of the company.

 

These values ​​are what will help you position yourself.

 

Also, as another element, it provides a unique identity to the product that makes it recognizable to the consumer.

 

Besides, you can change the image that the customer has of the product if you do it correctly.

 

Why is it important? Branding 101 to start your business 

 

BluCactus - Branding 101 to start your business - professional person workingThe importance of branding lies in the fact that it’s the differentiating element of your product. It will give your company a whole personality.

 

Think of a brand as a living being, since it’s born, grows, matures, and then dies. Like everyone else, brands should be associated with values ​​that are built continuously. Without these values, you cannot fully develop the personality of that brand.

 

Branding seeks to show each of the qualities that the product has and give it an identity. This, in turn, will allow customers to associate certain values ​​with the brand and remain in their minds. To be able to do this, the identity of a brand is constantly being built every day. Thus, this is a time-consuming task that shouldn’t be taken lightly.

 

Differences between brand and branding

 

BluCactus - Branding 101 to start your business - professional person workingIt’s important not to confuse the brand with branding or other similar elements. ‘For example, the brand is how the public sees a product or company, that is, their thoughts about it. As a result, these perceptions must be carefully worked out as they will give you an idea of ​​what the consumer expects from you.

 

The brand concept is closer to a mental aspect or a set of thoughts, emotions, and evaluations associated with an external perception. This means that a brand is everything we think about and associate with a company name. They are also the meanings linked to the signifier, in more semiotic terms.

 

On the other hand, branding is the set of actions that manage to create these structures in the mind of the consumer. If done correctly, branding can be an indelible element in people’s minds. This is due to the mix of design, language, or experiences intended for the goal.

 

BluCactus - Branding 101 to start your business - professional person workingFirst steps for successful branding

 

First of all, you have to know if you will do branding for your company or a personal brand because even though branding seeks the same objective.

 

It must be worked differently.

 

 

 

 

 

BluCactus - Branding 101 to start your business - professional person workingOwn brand

 

The own brand is a strategy in which a person generates a brand for themselves.

 

This strategy seeks to position yourself in people’s minds as someone trustworthy.

 

Usually, this is used by politicians or businessmen, but also for other cases.

 

Today, the own brand is as important to many as the brand of a company.

 

BluCactus - brandThe importance of your own brand

 

This lies in the fact that by generating trust in the customer they will feel more comfortable to make purchases.

 

We can divide this into two important factors:

 

  • Tangible factors: such as market share and company revenue.

 

  • Intangible factors: such as the strategic benefits of the brand.

Define your key goals

 

BluCactus - Branding 101 to start your business - professional person workingGoals are essential to start any plan. They help guide you when starting work. For a brand, this should also be the first step for you or your company. If you don’t take into account determining what your goals are, you won’t be able to do a good job.

 

So, to start, as a company or personal brand you can ask yourself some questions: Who are you as a company? What are your most important values? What do you want to achieve? And what distinctive features do you want your future brand to convey? Besides finding out what defines your company, you can also wonder about how you are going to achieve your goals. For example, questions like what market segments are you targeting? What added value do you bring to the world? How do you want to communicate your existence to the public? Are also important.

 

By answering these questions honestly and sincerely, they will help you get started with the branding of your brand. The answer to these questions will give you a solid basis for the next decisions to be made by the company. Thus, they will help you achieve each of your objectives and continue to grow.

 

If you have an idea that doesn’t fit the goals you have in mind, you can refine it, tweak it, or just drop it. Another question that you can ask yourself is what you want to achieve. The next step is to imagine how you would look in the long term with your business.

 

Write them down in a document and keep them in mind at all times. This way you can constantly review them to modify or discard them according to the plan’s progress.

 

SWOT analysis

 

BluCactus - Branding 101 to start your business - professional person workingSWOT analysis is a tool for studying the situation of a company. It helps you to analyze its internal characteristics and external situation. The internal characteristics come to be the strengths and weaknesses, while the external ones are the opportunities and threats.

 

Originally this analysis comes from the acronym SWOT (Strengths, Weaknesses, Opportunities, and Threats). It’s a tool to know the real situation in which an organization, company, or project is, and in this way to plan a strategy for the future.

 

The technique was originally proposed by Albert S. Humphrey during the 1960s and 1970s in the United States. This tool was revolutionary in the field of business strategy. In the same sense, its objective is to determine the competitive advantages of a company.

 

SMART objectives

 

BluCactus - smartSMART Goals are acronyms that provide some standards to guide the setting of goals in project management.

 

The letters S and M generally stand for specific and measurable.

 

Then the other letters stand for achievable, relevant, and duration, in that order. However, the creator of these goals had a slightly different version. Depending on each author, the lyrics can mean different things.

 

SMART goals and SMART objectives are also discussed. Goals are the distinct purpose expected of the assignment or project. While the objectives are the determining steps that will guide the complete realization of the project goals.

 

Know your target audience

 

BluCactus - Branding 101 to start your business - professional person workingKnowing your target audience means that you are not going to sell to just anyone.

 

You should design your product to meet the needs of a specific group and not several. Otherwise, you may not be able to increase your sales. Thus, the answer to “Who are you trying to sell your product to?” shouldn’t be “To everyone”.

 

Once you know your ideal client, you can carry out strategies that bring you closer to them in an easier way.

 

Companies must create and distinguish who their ideal customer is.

 

BluCactus - Branding 101 to start your business - professional person workingThis is the customer profile that is created as a reminder of what the key target audience should be. To do this, you can look at who your current customers are, those of your competition, and start developing that ideal person for you.

 

Once the analysis is complete, make a list of the advantages of your products and make sure they fit your ideal person. It’s like a game, create that character that is ideal for your products. On the other hand, remember that they have wants and needs, so if your product or service can’t satisfy them, you have to change characters.

 

This type of approach is called segmentation and it’s important to set limits for your clients. Before, companies used to put out products, and people adapted to them. Today, that is the opposite. Clients have unique needs and are very demanding. Therefore, you must find a way to make the product fit your consumer and not vice versa.

 

What is a niche?

 

BluCactus -storytellingIn addition to segmenting, you can search for your ideal niche. A market niche is a part of consumers, which is usually neglected. Here you can find an opportunity to sell your products with less competition.  However, a common misconception is that niche and market segments are synonymous.

 

A market segment is a group of consumers with similar interests and needs. It’s the largest part of the market, while the niche market always refers to a tiny and unexplored group. That is, the market niche is a small part of a segment.

 

For a company, choosing a suitable market segment is very important. Once the segment is selected, it becomes the target market group, to which you must direct each of the product proposals.

 

Conceptualize the personality and identity of your brand

 

BluCactus - brandingThis is when the creative aspect begins. From now on you begin to use all the information collected in the previous points to develop the identity of your brand. Remember that branding is conceiving its authentic personality and not just a name with a logo.

 

Thus, the idea is to create a visual element that represents all the values ​​through branding. This will make the public feel connected to you and your products. There are several elements that you must take into account as the pillars of branding.

 

The first of these should be the logo, which has to be impressive and consistent with the values ​​of the company. Also, the strategy of the corporate identity or graphic identity package must be addressed.

 

The corporate visual identity strategy lays the foundations for graphic production. Not only that, but this identity also lays the foundation for the overall appearance of the company. The corporate visual identity is completely linked to the values ​​and knowledge of the brand. Thus, each of the decisions made regarding the graphic aspect must follow the same values.

 

The tone of your brand

 

BluCactus - identity

The next element to create good corporate branding is to create the tone of voice of the company. This tone does not have to be formal. So, it can be informal and carefree or very technical and direct.

 

Besides, this component of your corporate identity will be dictated by your sector of activity. It will also come from the market data and your own style. You should not force the tone of voice, let it flow as long as it meets the values ​​of your brand.

 

The personality of your brand means creating the same narrative in all the implemented platforms. Use different tools to create websites or your social media, but keep the same style, voice, and general image on all platforms.

 

Naming

 

BluCactus -naming

Branding 101 to start your business. Naming is the set of techniques used to name the brand: a good name for a brand must be and have:

 

  • Meaning: that communicates something of the essence of the brand.
  • Distinctive: easy to remember, to pronounce, and to spell. Besides, it must stand out from the competition.
  • Future-oriented: seeks to position itself to favor growth, change, and success, while preserving all possibilities
    • Modular: allows you to easily create extensions.
    • Registrable: possible to register and that internet domains are free.
    • Positive: with positive connotations in the markets it serves.
    • Visual: possible to use for representation in the form of logo, text, and brand architecture.

Brand extension

 

BluCactus - coca colaBrand extension is when a brand enters a new product or service category. This can work as a company if it’s within your future goals to continue expanding.

 

Here, you keep the brand while adding new elements to favor the understanding of this new offer.

 

Some brands that use this are those that sell carbonated drinks.

 

Branding 101 to start your business. This is because they can create new flavors or proposals but at the end of the day, it’s the same product.

 

BluCactus - sloganSlogan

 

The slogan is the phrase that speaks of the qualities of a brand in the framework of an advertising or dissemination campaign.

 

Here, you must explain the essence of the brand. In addition to that, it must be an essential part of verbal identity.

 

Thus, in a single phrase, word, or sentence, you must make people understand who you are as a company and what you want to achieve.

 

How to create a slogan?

 

  • BluCactus - Branding 101 to start your business - professional person workingDefine attributes or benefits

 

The best way to create a slogan is by defining the first two or three attributes, benefits, or advantages of your brand.

 

These attributes should be the most important or outstanding of your brand.

 

Thanks to this, consumers will relate to your products and, finally, connect with them.

 

 

  • BluCactus - Branding 101 to start your business - professional person workingMake a list of possible slogans, Branding 101 to start your business

 

After identifying the attributes and benefits of your brand, company, or products that best define your brand, it’s time to make a list.

 

In a document, begin to make the list of slogan proposals.

 

It can be hard, but try to at least have 10 examples that you can analyze in the future and choose.

 

You can ask for help from marketing experts to make these proposals.

 

  • Choose a slogan and include it in the media

 

BluCactus - Branding 101 to start your business - professional person workingFinally! This is the most fun and exciting part. Branding 101 to start your business. Once you have a list of slogans, you can choose the best ones.

 

Between each of the phrases that you have on the list, find out which ones are the best and which ones are more in line with your brand. Ideally, choose one that is hooky, easy to remember, and explains who you are.

 

Take into account that in the future you might want to change or modify the logo.

 

This to please the new needs of the markets or because you want to change the entire structure and your values ​​as a company. The document with the slogan list may be helpful. Save other slogans on your list in case you decide to use them later.

Logo

 

BluCactus - Branding 101 to start your business - professional person workingThe logo is a graphic design that represents the corporate image and visual identity of a brand.

 

Thus, we often see them being the graphic design of the word, name of the company or organization.

 

The confusion between logo and brand is also common and understandable.

 

This was because the term branding has its origin in the marking of cattle, as we explained above.

 

The logo remains a central element of all brands. While it’s not the only visual element, it’s the most important for a brand.

 

Visual key, Branding 101 to start your business

 

BluCactus - coca colaA visual key is a base design that a brand uses as a guide or visual reference for its campaigns.

 

This base design shares style, typography, and color palette, among other elements.

 

The visual key is related to logos since in many cases the most identifiable thing about a brand is its logo.

 

However, several iconic visual elements reflect the values ​​and essence of the brands much better than the logo.

 

For example, the color Coca-Cola red.

 

BluCactus - feelLook and feel

 

As its name implies, this is everything that is seen and perceived by a brand.

 

All this goes from the design of the packaging, posters, website, and social media, among others.

 

Thus, everything must share characteristics that are associated with the brand.

 

 

 

You should take a storytelling approach

 

BluCactus -storytellingStorytelling or narration for a brand is an art, but at the same time, a necessity for brands.

 

These content and story creation strategies are very successful according to marketing experts.

 

With them, you can promote all your products or ideas. Besides, it’s ideal for brand growth.

 

However, for this to work, stories need to be creative and engaging. Try to tell something relevant to consumers and develop an emotional connection with readers.

 

Brand storytelling, Branding 101 to start your business

 

BluCactus -storytellingHere comes another of the important points of marketing and branding. You must have control of the verbal identity of your brand.

 

The storytelling of the brand must have a whole personality that adapts to the needs and style of the consumers. This way, it will be much easier to get closer to them, position yourself in the market, give them a vision of who you are, and your values.

 

Nowadays, brands shifted their focus to the telling of stories to help consumers relate to their products and services. That’s why storytelling is important for branding. It helps you to increase the interaction and loyalty that the client or community has towards you.

 

Brand experience

 

BluCactus - brandIt’s important to understand that people today are not looking only for products, but complete experiences.

 

The fact of acquiring a product is no longer to satisfy a need or a desire.

 

As a result, you must give the consumer a whole experience with the packaging, the emotions you make them feel, and the story you will tell. Branding 101 to start your business. 

 

Create emotions and work with them throughout the life of your product. Make it part of a consumer’s life-changing experience, this way they will come back more than once and recommend you.

 

Define your strategy on social media and other marketing channels

 

BluCactus - Branding 101 to start your business - professional person workingAccording to the 2017 Annual Social Media Study, 8 out of 10 users follow brands through social media. Here you can see the importance that social media has in the lives of consumers.

 

Thus, as you can see, your company must have an online presence. If you still do not have a presence on social media, you must consult with a marketing agency and seek help or consultancies with them. They will facilitate the task of creating content and branding online.

 

Once you create your social media accounts, you need to start developing a strategy. Within this strategy must be each of the contents that will be relevant to your audience.

 

BluCactus - social mediaStick to your goals and the needs of your customers. It can be fun to experiment, however, keep an eye on the stats to see what your followers like the most.

 

Create a website. Branding 101 to start your business. There are a lot of applications and platforms that allow you to create one from scratch. Remember that you must maintain the same narrative for all social media, be it Instagram, Twitter, or the website. Thus, apply the same style and tone of voice for it.

 

Managing the branding of your brand is not an easy task and can be very difficult to achieve. However, with the help of some marketing experts, you can make this task much easier.

 

BluCactus, your ally in Digital marketing

 

BluCactus - Branding 101 to start your business - professional person workingBluCactus international marketing agency serves clients all over the world. Our specialty?

 

The creation of web designs and SEO positioning in online searches.

 

Besides, our group of experts is dedicated to helping businesses and brands succeed in one of the most competitive sectors in the market, the digital world.

 

BluCactus will accompany you every step that your brand takes.

 

BluCactus - Branding 101 to start your business - professional person working This goes from the creation of the branding of your business to the creation of content.

 

Our focus is on supporting you with the development of your website or the administration of your accounts on social media.

 

This online marketing agency, based in Dallas, TX, seeks to strengthen your image as a brand and take it to the next level.

 

Don’t wait any longer to have the help of the best specialists in digital marketing and contact us through our social media or website.

 

If you want to keep up with the world of digital marketing, we invite you to subscribe to our monthly newsletter.

 

Quote your Branding Project
to increase your audience and sales today!

 

Marketing is for everyone and this includes pharmacies as they also need to sell. However, as with everyone, they also need a good marketing plan to achieve its objectives. This is vital so they can sell their meds in such a competitive market. Learn Marketing for the Pharmaceutical industry.

 

BluCactus - Keep your business healthy with these marketing strategies for pharmaciesSo, even if this sector works with health, this doesn’t mean it doesn’t need to increase their sales. Thus, this sector shouldn’t only focus on offering its products and services to sick people.

 

A lot of stores offer more than medicines. For example, rinses, soaps, brushes, bandages, among others are some of the products they offer. Not only that, but they also offer their goods to health centers, hospitals, and doctor’s offices.

 

Because of this, stores have to ensure that their marketing strategies revolve around health products.

 

The pharmaceutical area a delicate sector to deal with

 

BluCactus - The pharmaceutical area a delicate sector to deal withThe pharmaceutical area a delicate sector to deal withPharmaceutical marketing is one of the hardest to apply. This is due to the demanding laws and strict legislation that this sector has to obey.

 

So, as you can see, this is a sector that faces many obstacles. Marketing for the Pharmaceutical industry. The reason for this is due to its sales of health products. However, despite this, a lot of people have gone out of their way to openly talk about their diseases through social media or forums.

 

Nonetheless, what many ignore is that by doing this, they are breaking the law. So, as a result, all those that use this as a marketing strategy can get penalties. This includes influencers, users, and ever pharmaceutical companies. Thus, no one is safe and everyone should be careful when using marketing strategies for this sector.

 

That’s why, before creating a marketing plan for it, you must research, read, and learn about the laws, measures, or restrictions that each country has.

The physical store must look up to the task

 

If you have a business in this area, you must take care of these details.

 

This way you won’t face any setbacks or penalties. Besides, this will also allow you to show a professional and careful image. What’s more, you can also send the image that you’re up to date with the newest products in the market. But, what’s important here, is that your business complies with the regulations imposed by the requested health system.

 

BluCactus - The physical store must look up to the task

Another main factor that you should pay attention to is the visual aspect of your business. Remember that your pharmacy window is the first thing that your client will see.

 

Thus, a good showcase will grab the attention of the audience. Nowadays, people have great expectations and look for the best products or services in the market. Because of this, you must do your best to meet their needs.

 

For this, you should have an attractive showcase without gaps. This way, you will invite the public to go inside your store. In contrast, if the presentation of it isn’t good, then it won’t be interesting to people. As a result, it will push away customers and they won’t want to go inside just to waste their time.

 

It’s also important to create a good impression that lasts over time. By doing this you will keep your loyal customers by your side. This, in turn, means that they won’t look for new options and instead will remain loyal to you.

 

Four basic and essential elements of a pharmaceutical store

 

The colors:

 

BluCactus -the colors

The psychology of colors is something you must take into account at all times. As you might or might not know, colors have an emotional charge that can affect the client. So, depending on the color your choose, your client could feel a certain way.

 

Because of this, we recommend using soft color palettes. These produce a feeling of calm, relaxation, and neatness. For example, some colors that do this are blue or green. That’s why many health establishments use them.

 

Another way to do this is to use colors related to the seasons. Marketing for the Pharmaceutical industry. So, for example, in summer you can use warm colors like beige or white, cool blues or cool greens. In contrast, in winter you can use cold colors such as deep blue, deep green, white, or light grey.

 

The elements:

 

BluCactus -elements

Everything in your window will play an important role. Thus, it’s important that you don’t go overboard with what you place here. However, try to not leave many empty spaces. These could send the message that you have a lack of products.

 

Also, try to be organized and don’t put the product classifications together. Find a way to place them evenly in the space.

 

On the other hand, try to be as aesthetically pleasing as possible. So, if you want to add more elements like prices, names, or data, keep this in mind.

 

The light or lighting:

 

BluCactus - The light or lighting:

Here, you can use white or blue light to give off the feeling of a modern and current environment. Or, if you want to give off a warm feeling, use yellow lights. This way, you will have a more familiar and cozy environment.

 

It doesn’t matter what shade of light you choose. However, your store must have enough light so the customer can easily see all your products.

 

In the same way, lighting is necessary to showcase the details and indications of your products. Remember that most health products have small letters with indications and precautions. These are very important to read and thus, you must make sure that the client has enough light to do so.

 

BluCactus - Cleanliness and neatness

Cleanliness and neatness:

 

As your business is in the health sector, being clean and neat should be your main priority.

 

So, your windows, counters, floor and, really, your whole store has to look so clean that it shines.

 

As a result, your client will feel confident and secure in their purchases and in that they are buying a good quality product.

 

 

Have good communication with clients

 

BluCactus - Have good communication with clientsGood communication can allow you to achieve all your goals. In the health sector, having good communication with users is vital. This is because they often have a lot of questions about certain products. As a result, they will want to know as much information as possible.

 

So, this means that you must be able to give them this information. This way you will able to win them over and that way get new clients. However, don’t just focus on giving them the information they need. You should also offer them solutions to their problems, special attention, and data of interest.

 

As you can see, customer service is something that you must take care of. Not only that, but your staff should also present a professional image and be able to answer any question your clients have. For this, you can create some protocols, provide courses, and train your employees.

 

You must not take this issue for granted. Thus, you must communicate with your employees and tell them what they should and shouldn’t do. This way you will avoid misunderstandings or unpleasant experiences.

 

Creative pharmaceutical strategies

 

Host an event

 

BluCactus - people talkingHosting events is a great strategy to grab the attention of potential clients. Not only that but, they also allow you to reach a wider audience. So, as you can see, they are perfect to advertise your pharmacy. What’s even better about this is that they also allow you to build a relationship with your clients.

 

Besides, organizing small events or workshops will allow you to get to know your consumer. As a result, you will know their needs and desires. This, in turn, will make it easier for you to study what are the most demanded or sought-after products in the market.

 

There are tons of ideas for this. For example, you can join public health campaigns, run workshops on skincare, or baby care for new mothers. You also have the option of offering informational talks and much more.

 

Offer free samples

 

Blucactus - Offer free samplesYour pharmacy can use this to grab the attention of its clients. Here, you can offer them small gifts or free samples to make them feel special. These can be personal care or beauty products like creams shampoo, and perfumes among others.

 

But how do you do this without losing revenue? Well, most product distributors usually give these samples to stores, ask for them. They do this because it also benefits them, if a client likes the sample is very likely that they will buy the product.

 

On the other hand, when your client buys something, you can add a little detail to their purchase. For example, you can put in their bag a pen or keyring with the name and logo of your store. Believe it or not, these are of great value to the customer.

Seasonal Marketing

 

Blucactus - Seasonal Marketing

The change of seasons makes consumers require certain specific products. This is ideal to personalize your offer and keep them.

 

Take advantage of the seasons of the year to launch ads or create specific content that meets the needs of customers.

 

Launch special offers or product combos

 

Let’s say it’s summer, here, you can offer a combo of summer products. For example, these can be sunscreen, bronzers, moisturizers, hair cream baths, among others.

 

BluCactus - Organizing webinars depending on the seasonal product

Organizing webinars depending on the seasonal product

 

For every season, there’s a product that shines over the others.

 

Thus, you can organize webinars talking about this or different products for a specific topic.

 

 

 

 

Organize campaigns for each season of the year

 

BluCactus - Organize campaigns for each season of the year

Seasonal campaigns can be beneficial if you want to sell a specific product.

 

For example, you can carry out campaigns for dietary and anti-cellulite products for the summer.

 

This can be very effective since users during this time of the year often want to take care of themselves.

 

So, for this, they look for products that can make them lose a few extra kilos. On the other hand, you can also focus on anti-mosquito products and create interesting content for the summer.

 

Seasonal shopping promotions

 

Blucactus - Seasonal shopping promotions

These are also another good option to generate more income.

 

You can promote products from the dermo-cosmetic area or anti-aging products in autumn and winter.

 

Create detailed guides and catalogs of your products

 

The number of products that come onto the market is uncountable. Therefore, many users don’t know how to use many of them.

 

A good strategy is to offer your audience detailed explanation guides. Marketing for the Pharmaceutical industry . Here, you can explain to them how to use them, data, and components, among others.

 

BluCactus - doctorEducating through guides can also be a strategy to publicize products of interest or arouse interest in a certain product.

 

This also shows that you take care of your company-client relationship, thus creating closer ties. 

 

These guides should also remind them of the importance of medical prevention, tips, directions on how to help a family member with a condition, and more.

 

And if your pharmacy offers health care or other services, you could also place it in the guides.

 

El sector farmacéutico también necesita marketing - mujer profesional

Another way to help them would be offering them a catalog with the existing products in stock and price. Not only that but you can segment these catalogs by product category.

 

For example, drugs, beauty products, personal hygiene items.

 

Ask yourself where can they get the information?

 

For this, you can take advantage of all the available formats.

 

For example, you can use social media, a website or blog, email, or WhatsApp.

 

Social media strategies

 

El sector farmacéutico también necesita marketing - medicinaIn today’s age, you can’t ignore social media. Many businesses take advantage of it since it offers them a cheaper alternative. Not only that, but it also allows them you reach a large audience.

 

Even in the pharmaceutical area, social media provides an important value and is a great opportunity to serve users interested in products. All of this without them needing to leave the comfort of their homes.

 

As the pharmaceutical area is a staple sector, the services of your pharmacist must be available to everyone with just one click.

 

This doesn’t mean that you should cover all digital platforms, but the most useful for this sector are Twitter, Instagram, and Facebook.

 

Some ideas that you can use in your social media are:

 

Live streaming

 

BluCactus - live streamLive streaming is a really useful and interesting strategy in this sector.

 

For this, you can do these “lives” alongside an expert from your pharmaceutical niche to touch on current or useful topics.

 

You can also use this tool to clarify doubts, to build a space for questions and answers, and more.

 

Use this tool to stay active in your platforms, show concern or interest in your followers, and maintain interaction.

 

Stories, Marketing for the Pharmaceutical industry 

 

BluCactus - marketing for the pharmacetical industry - storiesDon’t leave out any of the tools that social media offers you. Make use of stories to interact with your followers. Use all the options they give you.

 

You can place images using the option to choose the indicated answer.

 

On the other hand, using the game of right and wrong with the products you have for sale is a smart strategy to publicize what you sell.

 

There are no limits, you can ask what you want. You can talk about recommendations, uses of a product, precautions of some medicine, personal care, etc. These types of images work on platforms such as Facebook, Twitter, and Instagram

 

BluCactus - Marketing for the Pharmaceutical industry - questionQuestions and answers

 

Through social media, you can use the “question” option.

 

Don’t miss it! Users need someone to answer their questions.

 

With this tool, you can respond to requests, doubts, or concerns in a reasonable time.

 

 

 

BluCactus - Marketing for the Pharmaceutical industry - handPolls, Marketing for the Pharmaceutical industry 

 

Use surveys strategically for your functionality.

 

You can use this option to find out which products your clientele prefers, which product can be sold more, which product they don’t like, preferences, and more.

 

You can also evaluate what promotions your customers want to get or what services they require from you.

 

 

BluCactus - Marketing for the Pharmaceutical industry - instagramSales site

 

Social media can also become an online store.

 

You can use Instagram to offer what you sell and make the sale through that medium.

 

Remember that you must inspire confidence and professionalism to achieve excellent results.

 

An Instagram account that has poor quality photos, without movement, doesn’t offer the information people need to buy something. Not only that, but it also doesn’t make them feel sure and secure.

 

ReelsBluCactus - Marketing for the Pharmaceutical industry- instagram, Marketing for the Pharmaceutical industry 

 

A new form of Instagram that has allowed thousands of businesses to offer their services and products in a fun and original way.

 

The traditional way of selling has evolved and the sales alternatives are greater when you connect in a spontaneous and fun way with the consumer.

 

Many of these videos are created through the TikTok platform.

 

BluCactus - Marketing for the Pharmaceutical industry- doctorsPharmacist Content marketing 

 

Potential consumers are lured with valuable content.

 

Remember that your publications, the descriptions of your photos, and all the digital media they handle must have valuable content, it must be useful content to the community.

 

This will help you positively impact the visibility of your brand.

 

 

Online strategies to attract millennials

 

Marketing for the Pharmaceutical industry. Digital transformation has forced us to adapt to a whole new generation. And to attract a young audience we must adjust to technology. This audience of millennials goes hand in hand with those changes that we must take into account.

 

But what should we do to adjust the pharmaceutical sector to modernity?

 

BluCactus - Marketing for the Pharmaceutical industry- multichannelUse multi-channels, Marketing for the Pharmaceutical industry

 

Characteristics that differentiate the new generation and millennials are the ease of socializing and the use of many communication channels.

 

In your marketing strategy, you must handle all possible forms of communication to reach young audiences.

 

We currently have instant messaging, social media, video marketing, email marketing, photographs, and podcast, among other formats.

 

BluCactus - Marketing for the Pharmaceutical industry- contentContent creation, Marketing for the Pharmaceutical industry

 

Don’t isolate your millennial audience from your content.

 

Without a doubt, these new potential customers will want to become part of a brand by having the opportunity to participate in it through different activities.

 

Provide them with valuable content and general topics to talk about. Use fresh, active, conversational, and friendly communication.

 

Create modern media, Marketing for the Pharmaceutical industry 

 

  • BluCactus - Create modern media, Marketing for the Pharmaceutical industry 

    App for your pharmacy: An excellent new and really useful investment is the development of an App that offers the public different tools according to the functions of your business.

  • Website or blog: Owning both or one of these will give your pharmaceutical store more recognition, seriousness, and professionalism.

 

Remember that this page must have links that redirect the user to your social media. You can also add sections with visual material, a comment section, and a product rating. Or a section where people upload their testimonial of shopping experience or when using a certain product.

 

BluCactus -Marketing for the Pharmaceutical industry - web pageThese tools can be used for you to offer consultations. Since many patients are beginning to use portals and apps to have consultations. Telemedicine is also joining these platforms.

 

This allows the client to speak with specialists about their illnesses, situations, or can solve a question without leaving their home through new channels such as video calls.

 

Of course, they also serve as a channel for sales, news, questions, purchase appointments, orders, etc…

 

 

 Chatbots

 

BluCactus - Marketing for the Pharmaceutical industry - chatbotsUse chatbots to improve the consumer experience. They have been a star tool for some time because it helps provide quality customer service and impressive realism.

 

Marketing for the Pharmaceutical industry. But what are chatbots? They are systems designed to simulate human conversations.

 

They work 24 hours a week and everything is fully programmed for it. Besides, they are essential for cookies. Not only that, but they will also track who interacts with your brand.

 

This ease of use is critical to motivating the customer, and they are perfect for keeping customers who prefer text solutions to a call to customer service.

 

These alternatives are creating closer ties between doctors, pharmacists, and patients. Thus, generating engagement with customers. 

 

Don’t sell products, but experiences

 

BluCactus -Marketing for the Pharmaceutical industry - peopleOne way to retain a millennial customer is by offering them the experience of a lifetime.

 

This way they will be attracted to your pharmacy.

 

Think of an experience not only face-to-face but also digital.

 

This can be created from the sensations that you transmit through excellent customer service, through close treatment adapted to the new generation of consumers, or through a demonstration of how the product works.

 

BluCactus - millenialsIf you want to go further, drills are also part of an experience and even educational.

 

This way, you can make your audience part of everything that your ideas allow you to.

 

It just takes a lot of creativity on your part to provide an experience, but you will see that the results can be truly amazing.

 

Applying this strategy will also develop “word of mouth” and allow others to find out what is happening in your business.

 

As a result, others will also want to experience what is happening.

 

The formats, Marketing for the Pharmaceutical industry 

 

BluCactus - Marketing for the Pharmaceutical industry - formatsCurrently, there are formats of all styles to create advertising. Don’t get left behind! Millennials seek originality. For this, make an impact on new ideas and use everything correctly.

 

For example, you can use displays in your pharmacy to attract their attention with powerful messages or advice. Or, you can make eye-catching creative stands that go according to the star product for sale.

 

After having read all the proposals made in this post, there is no doubt that pharmaceutical marketing is an essential help.

 

Basic products will always be of common interest, but if you want to make yourself more visible to a wide range of potential customers, you must apply each of the recommended actions in the best possible way.

 

Marketing in the pharmaceutical sector serves to establish a connection with all types of customers. And in such a delicate sector, applying a good stock plan will allow you to be better positioned in the market and will prevent your business from declining. It will also improve your reputation and build trust with your clients and future clients.

 

BluCactus, your ally in Digital marketing

 

BluCactus - Marketing for the Pharmaceutical industry -cotact usBluCactus international marketing agency serves clients all over the world. Our specialty? The creation of web designs and SEO positioning in online searches. Marketing for the Pharmaceutical industry. Besides, our group of experts is dedicated to helping businesses and brands succeed in one of the most competitive sectors in the market, the digital world.

 

BluCactus will accompany you every step that your brand takes. This goes from the creation of the branding of your business to the creation of content. Our focus is on supporting you with the development of your website or the administration of your accounts on social media.

 

This online marketing agency, based in Dallas, TX, seeks to strengthen your image as a brand and take it to the next level. Don’t wait any longer to have the help of the best specialists in digital marketing and contact us through our social media or website.

 

If you want to keep up with the world of digital marketing, we invite you to subscribe to our monthly newsletter.

 

Quote your Pharmaceutical industry Marketing Project
to increase your audience and sales today!

The internet has grown over the years and with it, its tools. So, because of this, as technology advances, you must update your marketing strategies. What is Inbound marketing?.

 

If you don’t do this, your marketing plan may become obsolete. And, as a result, you won’t get anything besides negative results.

 

The modern world and everything it offers has overcome the use of traditional marketing techniques. So, thanks to it, new tools such as inbound marketing have become the new norm. Today, companies use them to improve their relationship with customers.

 

But what is inbound marketing?

 

Inbound marketing is more common than we think and certain tools we use unconsciously in our lives. It is a simple technique to apply but it requires strategic and timely planning.

 

BluCactus - What is Inbound Marketing? - professional people working with data

We can define inbound marketing as the set of techniques aimed at attracting customers. For this, it uses useful, relevant content, and adds value. How can we apply them? We can use a combination of several actions for this. For example, SEO, content marketing, presence in social networks, blogs, search engines, among others.

 

The objective of this is focused on contacting people who are at the beginning of the purchase process of a specific product.

 

Next, we have the creation of good content. This has to be included in each one of the steps for the purchase process. Not only that, but it must be also part of your profile and finally, the final transaction. All of this to build the loyalty of the customer. So, by studying its acronym we can know all the advantages that it can bring to your business.

 

Its acronyms indicate the following.

 

BluCactus - What is Inbound Marketing? - professional people working with dataI (Interaction): Unlike traditional marketing, this gives the benefit of interacting with the customer to get to know them and their needs. Besides, it allows you to know what that customer enjoys about your product or service.

N (New): This allows you to grab the attention of the client in the creative way we want.

B (Branding): It allows your company to enhance its corporate image through the content of interest.

O (Organization): It allows you to draw up a content plan according to your audience. Not only that, but it allows you to do it in advance and establish specific strategies.

U (Unification): We can also name its homogeneity. For this, you must keep in mind that in marketing, everything is strategy. Thus, you can create uniformity in all your communication channels.

N: (Naturalness): Communication is a very important aspect of marketing strategies. Because of this, this tool offers the opportunity to connect with the client using natural, fresh, close communication.

D: (Dyamism): A good stimulation strategy can turn many users and their acquaintances into potential customers.   

Inbound marketing methodology

 

 

BluCactus - What is Inbound Marketing? - professional people working with data

The secret of a good inbound marketing strategic plan relies on creating, optimizing, energizing, and Turning. Next, we are going to explain what each of these methodological stages consists of in the best way.

 

  • Attract: in this phase, you are going to focus your resources on the objective of getting noticed. In other words, you will use strategically planned actions to captivate, enchant, please, and conquer those who can become potential clients.

 

For this, you must offer interesting, relevant, and modern content. You can also use resources such as content marketing, SEO techniques, social media, PPC, etc.

 

  • blucactus - data with animated informationConvert: Once the public sees you, you will grab their attention. After this, you can continue to the next step. Here, you can turn this into a sales opportunity. There are many ways to do this, for example, you can contact an interested person through messages, form, or meetings.

 

Once the contact is made, you must answer all their questions. After this, you can offer them your products or services and continue that communication until the proposed end.

 

  • Close: after phase two, you will have your database. Then, you must manage the records and integrate them with a CRM or with automation tools. Once you do this, you will create an automated content flow adapted to the user’s purchase cycle.
  • Delight: this is the last phase, once they have become your customer you must maintain their loyalty. For this, you must find the perfect strategy to keep them satisfied. For example, you can offer them information that will continue to be useful for future purchases.

 

You must take care of your customers even to turn sales into recommendations.

 

Developing an inbound marketing strategy

 

The first goal of this marketing strategy is not to increase sales. Businesses need to start first by delivering significant customer value. And thus achieve secure sales and customer loyalty.

 

Steps to achieve a good strategic marketing plan

Define the buyer persona

 

BluCactus - What is Inbound Marketing? - men with information on his hand and dataThe buyer persona or market segmentation will tell you who your ideal customer is.

 

This, in turn, will let you know where you are going to direct your ideas. Thus, this is one of the fundamental pieces of inbound marketing.

 

For this, you must study and test all the necessary sociodemographic factors (age, hobbies, purchasing power, search preferences), consumption habits, user behavior, among others.

 

With a detailed description of your company’s potential customers, you will be able to optimize the strategy and achieve the results.

 

The importance of the buying cycle

 

blucactus - purchase cycleUsers go through different periods when it comes to interacting with a company.

 

Thus, you must study and understand the buying cycle that the potential customer will follow.

 

Depending on the purchase cycle they are in, customer demands will vary.

 

The conversion funnel will allow you to know what the potential customer needs to move forward and become a final customer. However, don’t forget that after purchase you must build loyalty.

 

Traffic attraction

 

BluCactus - What is Inbound Marketing? - professional people working with dataYou must go through a series of actions to attract customers and get the traffic you want. All of this while using your chosen channels.

 

The first thing is to offer the content that users need, we call this content marketing.

 

Second, you must determine the tone and type of messages that you are going to broadcast on the channels.

 

And third, it is very useful to mark the fundamental keywords to increase your visibility.

 

BluCactus - Qualification of business opportunitiesQualification of business opportunities

 

Not all leads are the same.

 

As a result, all business opportunities have a different degree of qualification.

 

Because of this, these must be handled in different ways depending on the client’s needs.

 

 

 

 

What to do to grow online with inbound marketing

 

BluCactus - What is Inbound Marketing? - professional people working with dataToday there are new business models that prioritize personal relationships with the client. And this is the goal. Inbound marketing requires companies to be in constant interaction with their customers, making them feel special and valued.

 

The strategies are adjusted to the clients. This way, companies can establish, maintain, and consolidate relationships with them.

 

This tool starts from a first call to attention, until we get the buyer’s thoughts as the first option. Then through the conversion funnel to achieve a lasting relationship.

 

The only way to make a customer stay and be loyal to your brand, is to win them over, that is, make them fall in love. This is what thousands of businesses that have grown on the internet have fought for.

 

Maintaining and building customer loyalty has become a great global bet.

 

The conquest:

 

blucactus - two men standing up with a magnetThis phase focuses on the first contact with the customer. Let’s name it on the first date.

 

Thus, this is the step where the client will be curious to know more about what you offer. This is the result of them getting a good first impression of your brand.

 

But it doesn’t end here. You must continue to keep that potential client interested in you. For this, you can use subscriptions and newsletters.

 

This way the conquest begins, through engagement, creating a connection. Don’t stress yourself trying to sell your product or service.

 

A formal proposal

 

BluCactus - What is Inbound Marketing? - computer with information on it and dataYou are no longer a stranger, now they like what you offer!

 

After the conquest, it’s time for the next step. After establishing the conquest and creating a relationship, the client knows you.

 

Thus, they already know about your reputation, your digital channels, and all the necessary data.

 

Then, finally, the potential client is ready to receive a formal proposal. And it is after that first step when you have the opportunity to send a proposal and offer them an incentive to become a customer.

 

Never let the passion die

 

BluCactus - What is Inbound Marketing? - computer with information on it and dataOnce your customer has been conquered and has made their purchase, don’t lose them. You must maintain their motivation and create a loyal customer.

 

Today, there are many ways to maintain a relationship with your customer. For example, you can send them an email congratulating them on their birthday, a special discount just for them, or offer a discount on an item that complements their purchase. Make them feel like they’re special.

 

As a result, you will ensure that the experience continues to enrich and provide feedback. It’s a way of not losing communication and keeping the relationship active.

 

9 tips to make your customer fall in love with the brand

 

  • BluCactus - What is Inbound Marketing? - computer with information on it and dataPersonal and friendly treatment. Remember that you are speaking to a natural person on behalf of a company. Thus, you should treat customers how you would like to be treated.
  • Respect the customer’s problem or need. Don’t make fun of your customers, or offend them for their requests. What is important to them must be important to you.
  • Active listening. You can anticipate problems and help your client solve problems they have. Don’t wait for them to contact you.
  • A satisfied customer will recommend your brand and take it into account for future purchases. An angry one can create an unsolvable reputation crisis.
  • The customer is special. Make them feel that they are special to you. Show them that you are interested in their happiness. Create a trusting relationship.
  • Show your brand as it is. You have nothing to hide. Express yourself naturally with customers, don’t generate unsustainable arguments or unnecessary mysteries.
  • Keep your word. If you promise something, keep it! Don’t talk too much just to captivate. Thus, if you can’t fulfill it, don’t promise it. It will always be better to give realistic data.
  • The customer is always right. Apologize if you must. Create an apology strategy with dissatisfied customers.

5 stages to build trust through an inbound marketing strategy on your blog

 

BluCactus - What is Inbound Marketing? - computer with information on it and dataThe main thing for an inbound marketing campaign is to create trust and credibility. For this, you can use different tools and a guiding process.

 

As a result, you will make your customer make a purchase decision. As we have said, you must first visualize them as guarantors of your brand, before taking them as clients. So, this is a priority in an inbound marketing strategy.

 

Normally, you may think that it is mission impossible to make your blog match with a possible client.

 

But it is more possible than you think it is only necessary that you learn how to do it. Using content, promoting content to be shared by your readers until you convert a visitor into a customer. We are going to analyze it in stages.

Stage 1: readers

 

BluCactus - What is Inbound Marketing? - professional people working with dataGrab the attention of visitors.

 

This should be your main thought and priority.

 

For this, you must make them your readers first.

 

If they start to be curious about your content, you will have reached the first facet. Thus, don’t let them escape.

 

Although you may have to wait a bit for the sale, this is the precise moment to start the conquest.

 

Stage 2: promoters

 

Blucactus - woman with a cellphone on her handActually, this is the first stage where you start to build the trust of your clients. Don’t stress if you don’t achieve it right away, you must be patient.

 

If you have readers who are at this stage, this means they are sharing your content through digital channels.

 

This phase can be a bit exasperating, but it is the construction phase.

 

You need to have perseverance, dedication, effort, and a lot of time to invest in the strategy.

 

Stage 3: subscribers

 

Blucactus - Stage 3: subscribersHere is where your reader goes from being a promoter to being a subscriber.

 

Thus, they are now a constant consumer of your content.

 

Now, you have their trust and so, the responsibility becomes greater.

 

At this stage, your consumer already knows your brand well enough and has therefore decided to join in on all your decisions.

 

They will now follow you to the end.

 

 Stage 4: defenders

 

BluCactus -  Stage 4: defendersThat’s when they become advocates.

 

Your consumer is already willing to recommend and share your content, your ideas, your services, or products.

 

This can be done through their profiles on different social media platforms. It will be a constant participant through comments and annotations that increase the value of your publications.

 

Now you have loyalty and followers or users who are attentive and waiting for the latest news on your blog.

 

Stage 5: customers

 

BluCactus - Stage 5: customersWe have reached the end of this cycle and the long journey: the sale.

 

After a while and having achieved its main phases, you already have captivated and cultivated consumers.

 

The best thing about this stage is that the purchase process is completely simple, and all this because you have created a relationship of trust with your customers.

 

Build on a solid path, a well-structured process to capture your audience. This way, they won’t stop consuming and see what you will offer them.

 

Don’t try to be too clever, and skip these steps to make a quick buck. That way you only generate distrust, and your potential clients will know that they are not important. Thus, their impression of you will be that you only care about money and nothing else.

 

This is the biggest mistake that many make with their businesses.

 

Conclusion

 

BluCactus - conclusionInbound marketing is a modern strategy, applied from rational thinking to create an emotional effect on the consumer.

 

This is only based on showing how important the potential customer is to the brand.

 

This strategy has three stages that you cannot forget. Attract, make your customers notice you, in this step you can apply all the creative ideas that are necessary and that you want to apply.

 

Once your client is there, then captivate them, conquer them, and trap them. You must show them everything that your business, brand, or company has for them.

 

BluCactus - conclusionMake yourself known! Be transparent and gain the trust of many and then move on to the next step. This is a process that will take time, so remember to do it calmly and consistently.

 

Once they are aware of your business, it’s time to formulate a proposal. Here, you can take the opportunity to offer your product or service. Take good care of your potential client, you must be sure that they are already passed the two previous phases.

 

Remember that you should still offer the offer in the same way that you have been doing the previous two facets, with kindness, showing interest in the consumer’s needs, and in a captivating way.

 

The final step to success

 

BluCactus - The final step to successNow the closing phase, congratulations! Your sale has been successfully achieved. Once you have already made a sale you have gained a customer. Be grateful and close the process by making both parties feel satisfied.

 

Remember to be responsible for everything you sell and keep your promises. Otherwise, all the hard work you have been doing will be totally ruined and the damage will be difficult to repair.

 

Now, you must keep working around your client, don’t forget it. The final phase is keeping them at your side. So, you must continue to motivate them, especially your most loyal customers. Keeping the spark in them is important to continue making successful sales.

 

Use all the digital channels you want

 

BluCactus - Use all the digital channels you wantWhere can you apply this strategy? You can use all digital channels to apply this technique.

 

There are no limits. This practice doesn’t focus on the use of some specific digital media, but on applying everything necessary to attract customers and keep them loyal to the brand.

 

The only caveat we can make about this marketing technique is that it is based on a time-consuming process. Patience is essential.

 

You shouldn’t hurry to achieve your goals. Work on your perseverance and dedication. Consider first being willing to take the time it deserves to get sure results.

 

Let’s finish with some successful examples

 

BluCactus - What is Inbound Marketing? - starbucksStarbucks

 

In the market, many successful companies are using inbound marketing such as Starbucks.

 

This renowned franchise knew how to make its clients fall in love and through social media created a community around the enjoyment of life.

 

For this, it places its bets on emotions and feelings. One of the best strategies of this famous brand was to put the names of consumers on their glasses.

 

This created a sense of belonging and has been key for many people to share photographs of the brand on their social media.

 

Adidas

 

BluCactus - adidasAnother brand that has created a pleasant experience with its consumers is Adidas.

 

This brand has created an App specialized in training. Regardless of the time or place where you are, you can have a personalized coach just by using your mobile.

 

Adidas showed once again its concern for the needs of their clients and the fit life of each one of them.

 

Strategically directed to its target, the app offers training routines, a blog with topics of interest, and of course a very timely list of products.

 

Always

 

BluCactus - powerful womanAlways, the feminine pad brand. Through the “Like a Girl” campaign promoted the enhancement and empowerment of women. As a result, this brand got people talking.

 

With this captivating strategy, their website became a source of useful and inspiring content. Where everything is dedicated 100% to women.

 

Always offers its clients tutorials, tips, YouTube videos, and a lot of valuable content.

 

Besides, it also offers them the possibility of making use of a period calculator. Which helps all women to more accurately determine their menstrual cycle.

 

As you can see, there are many strategies that you can apply to inbound marketing. Don’t let your business be left behind, position yourself in the market, and attract more sales than you think.

 

BluCactus, your ally in Digital marketing

 

BluCactus - inbound marketing - woman smilingBluCactus international marketing agency serves clients all over the world.

 

Our specialty? The creation of web designs and SEO positioning in online searches.

 

Besides, our group of experts is dedicated to helping businesses and brands succeed in one of the most competitive sectors in the market, the digital world.

 

BluCactus will accompany you every step that your brand takes.

 

This goes from the creation of the branding of your business to the creation of content.

 

BluCactus - contact us

Our focus is on supporting you with the development of your website or the administration of your accounts on social media.

 

This online marketing agency, based in Dallas, TX, seeks to strengthen your image as a brand and take it to the next level.

 

Don’t wait any longer to have the help of the best specialists in digital marketing and contact us through our social media or website.

 

If you want to keep up with the world of digital marketing, we invite you to subscribe to our monthly newsletter.

 

Quote your Inbound Marketing Project
to increase your audience and sales today!

Discover how to apply marketing in the wine sector. Having a bottle of wine is the first step in this long history of sales. Doing an exhaustive investigation of many marketing managers, partners, directors, among others, of the most famous wineries; We do not find a single special formula that they can declare to argue the success of their wine. Each one has their own skills and their thoughts on how to sell their wine.

 

BluCactus - marketing strategies for wine brands - example of wineIn this sector of viticulture, sales strategies range from a wide range of things. For example, the manufacture of the product, how you will present it, and how you will communicate it. Without a doubt, all the elements that make up an exquisite wine are vital for it to achieve its objectives.

 

If you want your wine to stand out, get closer to the public, and have good sales. So, in short, your marketing plan should not be an option but a necessity.

 

In this post, we are going to discover everything you need. Here, you will also find everything that you must take into account when you want to sell wine to the market. Take a pen and paper and learn with us.

 

Let’s talk about the client to sell

 

BluCactus - marketing strategies for wine brands - example of wineIn any sales strategy, the main thing is to know who you will direct the product to.

 

If you do not know your target audience, it is very unlikely that you know how to seduce and conquer them. And there would be no possibility of applying a good marketing strategy.

 

There are many things that you should know about your audience.

 

For example, their demographics, movements, jobs, hobbies, language, socioeconomic status, among others. If you want to be successful, you must first study all the factors that make up your market.

 

BluCactus - marketing strategies for wine brands - example of wineYou must also know their needs and what they are looking for. All of this according to what you found in your studies. From this, you will design a strategic marketing plan so that your sales are a real success.

 

Another important piece of information you need to know is the tastes or consumption habits of your market. By getting this information, you will guide your products to the correct distribution. SO, in simple terms, if, for example, your clients have the habit of shopping through the Internet, you can’t stop using this channel.

 

Remember that consumer habits are constantly changing. That’s why it’s vital that you study and quickly adapt to them.

 

Presentation, an essential element for your wine to stand out

 

The presentation of your wine brand is essential for the success of the sale. Thus, you must study everything according to the segmentation factors you tested.

 

BluCactus - marketing strategies for wine brands - example of wineBottle shape and color

 

The design and color of the bottle will give your wine a defined identity. So, for example, most wine bottles are green-colored glass, like champagne.

 

However, there are also dark brown, pink, and white bottles. Now, you can see blue and even yellow glass bottles. The reason behind this lies in the need to achieve that modern touch.

 

For the shape, an elongated bottle is modern, dynamic, original. The length of your neck can vary depending on how modern and unique you want it to be.

 

Tags a small and important element of identity

 

BluCactus - marketing strategies for wine brands - example of wineTags are also part of the strategy. In this case, you must create a label that showcases the values you want to convey.

 

Not only that, but you must create a creative and unique design so it stands out.

 

Don’t forget to add those elements that your client will most likely remember. This way people won’t forget your wine and a lot of people will see it.

 

A label is also a communication tool. Thus, it must show the details of the wine and the necessary regulations. From typography to colors, these are the elements that will make you stand out from the competition.

 

Packaging, a box is the best presentation

 

BluCactus - marketing strategies for wine brands - example of wineIn the same way, more and more customers are buying boxed wine.

 

So, the container of the bottle in the store, warehouse, or at the time of distribution is also important.

 

For this, you must take into account the tastes and preferences of your audience.

 

This way you will design the most appropriate packaging.

 

There are also other elements such as the stopper, the format, the relief, the quality of the glass.

 

BluCactus - marketplaceThese are aspects that merit the best choice to complete the image of the wine.

 

Marketing strategies for wine brands.

 

The study and in-depth knowledge about the product that you will offer to a certain market will help you determine these points. It is not the same to launch a limited edition product than a normal one.

 

All these elements will represent your wine giving it image and personality. All of this will influence the purchase.

 

Distribution, the way to sales

 

BluCactus - exportA distribution plan is necessary to achieve a path to sales. Marketing strategies for wine brands.

 

This means that tracing the channels that you will use to sell your wines is the most effective way to obtain good results.

 

In the wine sector, determining your sales channels is very important.

 

This is because it will help you to achieve your quantitative objectives and goals. Thus, in this way, you will be able to bring the product closer to your segmented market. In the same way, you will be also bringing it to your loyal customers.

 

What sales channels does the wine sector have?

 

BluCactus - importTo be able to specify a suitable distribution plan.

 

The company must know the channels it can use for its sales.

 

Today, the wine sector has 3 channels for this.

 

Next, we are going to better explain them.

 

  • Direct selling: is the marketing process for an individual company. They have direct contact with the end consumer. Here, we can find wineries, wine tourism sub-categories, and wine e-shops.

 

  • BluCactus - marketing wineDistribution Channels: These are larger chains or establishments that sell different products. Here, we can find, for example, supermarkets, physical stores, and large stores.

 

  • Horeca Circuit: Hotels, Restaurants, and cafeterias chains make up this circuit. What’s more, they are an important part of the commercialization of wine products. The reason for this lies in the fact that most people choose to drink wine outside their homes. Because of this, they mostly go to their favorite or most frequented places.

 

Modern distribution channels

 

BluCactus - channel

The wine sector is known for being traditional but, thanks to technology, its sales won’t remain that way.

 

Thus, they must adapt to new distribution and sales methods.

 

Online commerce.

 

E-shops and electronic businesses ensure the sale of products by showing the client an online catalog.

 

This way they can see all the options available and thus easily decide.

 

BluCactus - online commerce

So, this is one of the new channels that must be used as a viticulture sales strategy.

 

And, of course, we can forget social media.

 

This is yet another important factor in the creation of sales strategies.

 

There are many sales options on the internet.

 

Here, we’ll see some forms of online sales that can be very useful for your wine brand.

 

  • BluCactus - social commerceOnline store on the web: You can sell your wine through your own online store. This way you will offer the client a shopping experience suited to their tastes. For this, you must take care of all the little details. These can go from the beginning of the website and the welcome message to the catalog and completion of the purchase.
  • Sell ​​your wine in a marketplace (in a multi-brand store): You can also sell from websites that already sell consumer products on the web.
  • Social commerce adds a store on social media: Thanks to the growth of technology, you can get sales from social media. For this, you just have to create a custom store through it.

 

The e-commerce trend is beneficial for the wine industry because it can offer 24-hour sales, no matter where the customer is.

 

National and international export, Marketing strategies for wine brands 

 

BluCactus - exportGlobalization has made it easier for everyone to export both inside and out of national borders.

 

However, before expanding to outside borders, you must first be sure that your sales are working at a national level. This way you will ensure the success of your brand in international territories.

 

Besides all this, International export also needs a great marketing strategy.

 

Not only that but a great knowledge of sales is also necessary to do it either through third parties or your winery.

 

Everyone wants to know your wine, show it!

 

BluCactus - social networkSocial media is very necessary. This is because it offers a direct channel of communication with the market. Thus, this is one of the most important aspects of a marketing strategy.

 

As a result, many companies use this tool to publicize their product, position it, get feedback, and enhance their passion for their brand and wines.

 

However, you must remember that social media needs time and continuous updating.

 

SO, if you neglect your social media account and forget to update it, your product will lose its position in the market. Thus, it will become boring and old-fashioned. What’ worse, it could even become weak in the eyes of the market.

 

Social media tools

 

BluCactus - toolsYou must create your post or publications following the design line of the products for sale, in this case, wines. In the same way, these posts will depend on your chosen social platform.

 

Besides, you can use these to publish offers, launches, curious data, prices, curiosities, and more.

 

These must have the sensation factor.

 

They must represent the product as you want it to be seen and following the tastes of the target market.

 

Influencers

 

BluCactus - marketing strategies for wine brands - influencerBringing influencers into your strategic social media plan can offer you many benefits. The main one would be their large following. These people will buy whatever the influencer uses or recommends. This is because they have built a relationship of trust.

 

On the other hand, you should consider working with micro-influencers that are just starting. These have real followers and can have a lot of reception. This way you will be able to attract new clients who want or are interested in trying your wine.

 

However, influencers aren’t the only thing you should worry about. Everything will depend on your objectives and the product you are offering. For this, you must take into account your segmented audience.

 

After this, you must find a way to keep your audience active and create a close relationship with them. For this, you can use surveys, hashtags, mentions, and contests among others. These are just some creative ideas you can use to stay active with your followers.

 

Video marketing, Marketing strategies for wine brands

 

BluCactus - marketing strategies for wine brands - videoVisuals are very important to attract the public because they are more entertaining and attract the user’s attention for much longer. Besides, it’s easier to sell what you see, it’s easier to rate what you see.

 

Video marketing is an element that should always be used. It is a perfect complement to show the product in a better way for those who have not had the opportunity to witness it.

 

Therefore, incorporating them into communication to spread the image of the company is a great marketing strategy in the wine sector.

 

Besides the product, you can make videos about all the activities or resources related to the wine-making area that you manage as a brand: videos about the natural areas of the vineyards and the harvest or the wine-making process.

Wine tourism and experiential marketing

 

BluCactus - marketing strategies for wine brands - example of wineWine tourism is a type of tourism focused on wine production areas.

 

Offering this type of tourism is part of an experiential marketing strategy.

 

This practice serves to get closer to new customers and even to keep existing ones, allowing them an opportunity to share activities related to your product.

 

Knowing your wine closely will make people feel comfortable and connect faster with your brand.

 

Without a doubt, knowing where the creation process takes place, visiting the wineries or vineyards, and learning about the wine world, from an experience, is the most direct way to attract customers and get them to position you as a different wine brand from the competition.

 

BluCactus - marketing strategies for wine brands - example of wineHere we mention some of these activities:

 

  • Guided tours of the vineyards.
  • Activities in the process of creating and making wine.
  • Tastings and tasting courses.
  • Tastings paired with the gastronomy of the area.

 

Remember that this strategy must be combined with others.

 

For example, with advertisements on social media, advertisements, and brochures, among others. This way, the consumer knows about these activities and attends.

Email marketing, Marketing strategies for wine brands 

 

BluCactus - emailFinally, we have the sending of emails to complete your marketing strategy. Emails allow you to communicate with your users and keep them updated with your latest news. For this, the first step is to create and maintain a database that is always up to date.

 

In these, you can talk about events, activities, special messages, share the latest news from the winery, among others. Besides, you can segment emails according to the type of customer. This can be either by age, by years of loyalty, location, among other aspects.

 

Personalized messages will allow you to captivate new customers. On the other hand, you will also allow them to experience special treatment for being a loyal customer of the brand. Through them, you can also offer discounts, coupons, and exclusive promotions.

 

Email marketing is a direct and lasting means of communication.

 

Advertising in digital media

 

BluCactus - cellphone with important information on itDigital advertising campaigns are an effective means of making yourself known to a larger audience.

 

In the same way, this is an effective and inexpensive option. How can you do it? It’s very simple, you just have to know what tools you have at your disposal.

 

  • Banners – These are ads placed on top-rated web pages. There are different sizes and formats for your convenience depending on the size that the page offers you.

 

Marketing strategies for wine brands. Besides, it’s prestigious for the winery to be able to appear in the main media, especially in magazines, blogs, and important forums.

 

  • BluCactus - marketing strategies for wine brands - example of wineFacebook Ads or Youtube Ads: they are another option to advertise your product. Moreover, these tools will allow you great virality. not only that, but thanks to them you will be able to segment in great detail and adjust your ads for your clients.

 

  • Advertising on Instagram: it is used for its low costs and because it can show your product to a large number of users. This in turn allows you to gain visibility and recognition.

 

These tools are useful for you because you can segment geographically, control expenses, and investments and make impact reports.

 

Marketing in the wine sector is essential

 

BluCactus - social mediMarketing strategies sometimes seem obvious, but they are vitally important in the growth, development, positioning, and reach of a brand. The more strategies you apply, the more your wine will always remain the best among the competition.

 

We’ll give you some basic tips to keep in mind.

 

Don’t forget that the wine sector is a sector that supports and is reinforced in tradition. This is because the creation of wine is filled with history. So, you should showcase your solid roots and years of experience. All of this will then grant you a special and incalculable value. 

 

Your brand image will speak for itself. So, you must associate it with a message and with the experience you want to provide to your ideal consumer. Not only that, but you must tie all of this together in such a way that it can be easily seen with the naked eye of the competition. As result, you will have a strong branding strategy filled with unique characteristics. Thanks to it, you will easily stand out from the rest of the wine brands.

 

Pay attention to details, Marketing strategies for wine brands

 

BluCactus - social mediaTake care of every detail of the image of your wine brand, remember that not everything is about offering a good product. It’s also a set of quality elements that you must offer and put in view.

 

Your work team, your wineries, and facilities must be seen in perfect condition.

 

Marketing strategies for wine brands.

 

This way you will attract potential customers as they will want to know and connect more with the process of your wine.

 

BluCactus - marketing strategies for wine brands - example of wineYour clients will be your best ambassadors. So, despite all these wonderful tools that you can use, there is an even cheaper one that brings just as many benefits. Word of mouth, one of the most effective sales and promotion techniques. If your wine is something to talk about, your sales will go up.

 

Not only that, but the creation of interesting content is very important as you want your followers to share it. To this, we can also add an offer of good experiences. All of this will allow you to get positive feedback and popularity as people will want to share it.

 

Wine is not sold just because many drink wine. Marketing strategies in the wine sector are essential for many of the initiatives that exist to attract the attention of users.

 

BluCactus, your ally in Digital marketing

 

BluCactus - contact usBluCactus international marketing agency serves clients all over the world. Our specialty? The creation of web designs and SEO positioning in online searches. Marketing strategies for wine brands. Besides, our group of experts is dedicated to helping businesses and brands succeed in one of the most competitive sectors in the market, the digital world.

 

BluCactus will accompany you every step that your brand takes. This goes from the creation of the branding of your business to the creation of content. Our focus is on supporting you with the development of your website or the administration of your accounts on social media.

 

This online marketing agency, based in Dallas, TX, seeks to strengthen your image as a brand and take it to the next level. Don’t wait any longer to have the help of the best specialists in digital marketing and contact us through our social media or website.

 

If you want to keep up with the world of digital marketing, we invite you to subscribe to our monthly newsletter.

 

Quote your Wine Brand Project
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What can the automotive industry do to stand out? Marketing is your answer. This will help you to make your clients make a good decision, which is choosing you. Besides, we assure you that marketing is perfect for those who work on the design, development, manufacturing, and sales of automobiles. The best marketing strategies for the automotive sector.

 

In this post, we will compile a list of action-based strategies. These will help you to cover the needs, tastes, and interests of your clients. Thus, thanks to them, you earn their trust, increase them, and keep them.

 

First, the brand image

 

BluCactus - BRANDINGBefore we begin, you must keep in mind that every good marketing plan starts with perfect branding. This means the image of your brand and all that entails it.

 

Let’s start with the logo, which must be impressive and consistent with your services. Next, we have the name, which should be practical and easy to pronounce. If not, your company won’t stand out and customers will avoid giving it recognition by its official name.

 

Marketing strategies for the Automotive Sector, This will also happen if the name is too hard to write.

 

The values ​​of your brand must always be present in all visual art. These will talk about your brand and express those thoughts that you cannot express in words or long texts.

 

Last but not least, we get colors. This element is very important. Thus, you must select a color palette that suits your company. This way, people will easily identify it from the competition. As you can see, colors provide personality and are very important for branding.

 

Segment customers

 

BluCactus - marketing strategies for the automotive sector - segments customerDefining and knowing your audience is a vital step to carry out a set of strategies as part of a marketing plan.

 

For this, you must focus your efforts on making the communication between your clients and you easier. Not only that but knowing your customers gives you the advantage of giving them what they need or want.

 

You can divide a group of people by age, gender, or income. Or, on the other hand, by geographical variables. For example, country, city, communes, or nearby sectors. You can also do it by demographics such as men, women, children, and families.

 

There are many ways to do this. Another way would be defining lifestyles and the time in which you want to serve your audience among others. Take a look at who buys your car, the model they choose, the price they can pay, etc. All of this will allow you to understand the personality and profile of your clients.

 

A perfect automotive marketing plan is one built from the knowledge of who your audience is. Thus, every action, campaign, content, or specific offer revolves around them.

 

First strategies to apply

 

Traditional strategies, Marketing strategies for the Automotive Sector 

 

BluCactus - strategiesIn this sector, we cannot forget the traditional media. These mass media such as radio, television, the press are essential to make your product known.

 

They reach an audience that will require your services but do not constantly use technology to be aware of the news. Thus, you cannot rule this audience out.

 

Through these traditional channels, you can give information about your company, services or products, location, and contacts.

 

Not only that, but you could also share tips, recommendations, curiosities, and much more.

 

BluCactus - marketing strategies for the automotive sector - professional people workingGenerate agreements

 

Offer deals for your services or products to businesses or companies that need them.

 

This is an excellent marketing strategy that will allow you to boost your sales.

 

This, in turn, will let you position yourself in the industry.

 

 

 

Mouth to mouth, Marketing strategies for the Automotive Sector 

 

BluCactus - marketing strategies for the automotive sector - computerWord of mouth marketing is a strategy that builds customer loyalty.

 

If you offer a good service, chances are that your clients will recommend you to friends, family, or anyone that asks.

 

This also happens online and it can have an even greater impact.

 

Thus, try to avoid negative comments and bad ratings. If you are wrong or made a mistake, apologize, and be transparent. This way, it won’t affect the image of the brand.

 

Digital media for marketing actions

 

Use social media

 

BluCactus - social networkAnalyze which social media platform best suits your business.

 

For this, you must take into account the segmentation you did before. However, you don’t need to use all of them. Just focus on the platform that your users use the most.

 

If you neglect your social media and don’t post often, the public won’t see you and what you offer. What’s more, they won’t trust you.

 

You can create content in advance and on schedule. This way you will feed your followers with content. Not only that, but you will ensure that your customers and potential clients know every news, services, and products that you are offering.

 

Use a website, Marketing strategies for the Automotive Sector 

 

BluCactus - marketing strategies for the automotive sector - computerHaving a website is vital if you want your client to trust you. As a result, they will be able to see every detail about your company in real-time.

 

Remember that people, most often than not, visit official websites from their cellphones.

 

This means that you must optimize it in full so that they don’t run into an issue.

 

For this, you can use the Wix or WordPress platform. These will allow you to make a super easy website without having to use an HTML code.

 

If you don’t know how to use them, don’t worry!

 

Company customer relationship

 

BluCactus - marketing strategies for the automotive sector - professional people workingInteract with your customers

 

If you want to connect with your customers, do it through social media.

 

As a result, you will be able to build and maintain a relationship with them

 

Besides, regular communication with your customers will show them that your company is active.

 

Not only that but it will also show the message that you care for them. Don’t forget to use hashtags and mentions in your posts.

 

Respond to online comments and direct messages

 

BluCactus - marketing strategies for the automotive sector - professional people workingMarketing strategies for the Automotive Sector. Don’t forget online comments or direct messages. These are just as important as a complaint so for that reason you must pay attention to them and don’t leave them on reading.

 

Not only that, but you should also be polite and empathetic. This way, you will encourage your clients which will then lead to them feeling secure when buying.

 

Avoid discussions in public. This will not give your business a good image and can seriously damage your reputation. If you want to solve or face a situation, you must do it by private means, that is, a direct message to the client, user, or buyer.

 

Many clients or interested parties will contact you through direct messages. However, this doesn’t mean that you must make them wait. If you do this, they will lose interest. In the digital world, time is worth money and is of the essence.

For this, we recommend using a quick response so that your client or future buyer knows that their concern was taken into account.

 

Marketing strategies for the Automotive Sector, Use of surveys

 

BluCactus - marketing strategies for the automotive sector - professional people workingSurveys are a tool that allows us to evaluate the development of the company.

 

Surveying the most important aspects that need to be measured, in an easy and simple way, will allow the company to solve external and internal problems.

 

Customer feedback with online surveys is very useful to know what they want and what their needs are.

 

A good plan is to send these through emails after that customer has made a purchase or shown interest in a product.

 

You can also use certain social media tools. These will allow you to survey your followers in real-time. As a result, you will create a meaningful interaction.

 

Other positive digital media for the automotive sector

 

E-mail marketing

 

BluCactus - marketing strategies for the automotive sector - computerE-mail is still the most important platform no matter how old it is. Thus, you can use it in different ways to create different marketing strategies.

 

It is also a simple option, and easy to use. With it you can:

 

Get new customers: You can create an email where you present your company, services, and products to people who may be interested in it.

 

This way you will be making your brand known. As a result, you will be able to attract new clients or buyers.

 

BluCactus - marketing strategies for the automotive sector - computerTake care of your customers: You can use e-mail in a personalized way to keep up with your most loyal customers.

 

Not only that, but you can also send them a reminder, show them the news, or offer them discounts or special promotions. Use them to motivate future purchases.

 

Today, some tools allow you to make emails with special templates so that your email looks very corporate. One of these tools is MailChimp.

 

Now, we’ll leave you a link to a video on YouTube with a tutorial that teaches you how to use it.

 

Online classifieds

 

BluCactus -onlineAnother way to get your vehicles, articles, products, or services to a wider audience is through online platforms.

 

These give the benefit of posting to allow you to make an online sale.

 

Some of them charge per post and others charge a small commission per sale.

 

Depending on where you reside you can find out about these sales services with online classifieds.

 

 

Online Advertising campaigns

 

BluCactus -campaingsOnline advertising campaigns help attract customers. These are extremely effective because they do not work through an algorithm and can be seen by thousands of people.

 

You can also run advertising campaigns through Instagram, Facebook, and YouTube.

 

Besides, you can also create some in a web banner set on a highly visited page. Of course, this marketing strategy carries a cost depending on the platform you use.

 

This can also be offered to your company if you have a website or blog, and if it has good visitor traffic, to have extra income.

 

WhatsApp, your best ally

 

BluCactus - marketing strategies for the automotive sector - professional people workingDon’t forget your WhatsApp. Using WhatsApp business will give more representation to your brand.

 

This tool will allow you to enhance the corporate image of your brand and will give you more professionalism.

 

With this option, you can configure a catalog, work hours, place the location of your physical store, describe your company, and give automated responses, among other options.

 

By obtaining a corporate profile, clients will feel more reliable and peace of mind.

 

How to create content with value

 

Use your story. Storytelling

 

BluCactus -storytellingAll human beings are emotional beings. Telling your story will captivate the public and make them understand you. Not only that, but stories also allow them to identify with you.

 

So, you can transmit the values ​​of your business. You can base this strategy taking the products into account or not, everything varies according to creativity. But, your main focus should be showing or exposing the company.

 

Storytelling can be applied in different formats such as texts, photos, podcasts, and posts. However, the best received and most effective format for the number of elements that are handled is videos.

 

Audiences can be fascinated by the brand by witnessing visuals, images, excellent editing and production, music, voice, and more. Tell your story in the best possible way and conquer them.

 

Create videos as a strategy

 

BluCactus - inshotAs we mentioned earlier, videos are the most attractive and interesting format to show everything we want.

 

They are perfect for a sector where the visual part is essential. Remember that nobody buys without seeing and being captivated.

 

Besides, you can use them to show a vehicle or product; or to provide information to help make a purchasing decision. At the same time, they can be easily shared and attract the attention and curiosity of the public.

 

You can create some videos in simple mobile apps like InShot and Filmora.

 

Create useful and relevant content

 

BluCactus - marketing planContent marketing is just as important as well-paid advertising. These will help Internet users by being able to solve their daily problems and doubts. In short, it allows you to show what your company knows about the sector it works.

 

The contents that you can use are attractive, informative, or educational photographs, videos, detailed product information. Some content of offers, promotions, relevant data, and more. Remember that as we said before, visuals sell more than the text.

 

Do not miss interactive content, this will make the public be aware of everything, and do not forget you.

 

The value to your brand

 

BluCactus - marketing strategies for the automotive sector - professional people workingTo achieve more than commercial expectations with your audience, your brand must have social commitment and innovation in each of your strategies.

 

Today’s hot topics like caring for the environment and renewable energy are important to many users.

 

Connect with the audience that usually chooses products or services according to their lifestyle and values.

 

Another important aspect to take into account is that the automotive sector is very attractive for both men and women. Thus, don’t rule out any gender. This way, you will show that your company is inclusive.

 

Analyze your KPI’s

 

BluCactus - marketing strategies for the automotive sector - kpisThe key performance indicators are called KPI’s. These are metrics that allow you to analyze the scope of the objectives.

 

What can you analyze? You can analyze likes, comments, interactions, mentions, visits, time spent on the page, and more.

 

The analysis of the KPIs is necessary because this is what will show you if your marketing strategies are getting good results or not. This way you can define whether to continue with those actions or implement new ones.

 

Remember that depending on your objectives, how you do your metric analysis can change. Here we give you a video where they explain a little more about the KPI’s.

These are just a few marketing strategies. Don’t forget that imagination is what makes possible the creation of actions to be taken strategically to grow or position a company. Marketing strategies for the Automotive Sector. Do not limit yourself, but always carry out quantifiable strategies according to the size and possibilities of your organization.

 

BluCactus, your ally in Digital marketing

 

BluCactus - kpisBluCactus international marketing agency serves clients all over the world. Our specialty? The creation of web designs and SEO positioning in online searches. Besides, our group of experts is dedicated to helping businesses and brands succeed in one of the most competitive sectors in the market, the digital world.

 

BluCactus will accompany you every step that your brand takes. This goes from the creation of the branding of your business to the creation of content. Our focus is on supporting you with the development of your website or the administration of your accounts on social media.

 

This online marketing agency, based in Dallas, TX, seeks to strengthen your image as a brand and take it to the next level. Don’t wait any longer to have the help of the best specialists in digital marketing and contact us through our social media or website.

 

If you want to keep up with the world of digital marketing, we invite you to subscribe to our monthly newsletter.

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Marketing is an essential part of the life of every business. However, the world of business and, in this case, the banking sector, has a high level of competition. That’s why many companies always try to come up with new ways to increase their income and customers. Thus, marketing is the best way to advertise products and services. Learn the 9 digital marketing strategies for retail banks in 2021.

 

If you’re the founder or owner of a business related to a retail bank, this blog is perfect for you. Everyone knows that the financial sector can be serious and boring. Most banks decide to play safe and just adapt their current rules and go on their way. However, if a retail banking business to grow and succeed, they must use marketing strategies suited to them.

 

What does a retail bank do?

 

BluCactus - digital marketing strategies for retail banks - Professional people workingWe all have used a retail bank at least once in our lives, even if we didn’t know it.

 

So, retail banks, or better known as commercial banks, are very popular. This type of financial institution helps with the creation and execution of basic financing operations.

 

Not only that, but it also collects savings between accounts. On the other hand, while it may be true that this is still one of the most popular entities, in recent years it has gone through many changes. All of this to offer new and better services to the public.

 

After the Great Depression, the Congress of the United States ordered banks to only carry out banking activities. In contrast, they told investment banks to focus on their capital market activities. So, once banks realized they didn’t have to belong to the same owner, they changed their name.

 

BluCactus - digital marketing strategies for retail banks - Professional people working

Those that only carried out administrative activities had the name of commercial banks. 9 digital marketing strategies for retail banks in 2021. In contrast, investment banks could only carry out actions in the capital market. Then, both of these banks became independent of each other. The reason behind this decision was because it no longer was necessary for these banks to be owned by the same person.

 

Commercial banks carry out the following activities:

 

  • Process payments through telegraphic transfers, EFTPOS, On-Line Banking, or other means.
  • Issue bank drafts and checks.
  • Accept money in term deposits.
  • Lend money through overdrafts, loans, or others.
  • Provide letters of credit, guarantees, performance bonds, and other forms of off-balance sheet exposures.
  • Safeguard documents and other items in safe deposit boxes.
  • Change the coins.
  • Sale, distribution, or brokerage, with or without advice, of insurance, investment funds, and similar financial products such as a “financial supermarket”.

9 digital marketing strategies for retail banks in 2021, Why is it important?

 

BluCactus - digital marketing strategies for retail banks - Professional people workingThese types of banks help the growth of a settlement that produces goods, services, jobs, and improves the economy. Without these banks, the growth of a population would not be possible.

 

So, as you can see, commercial banking plays an important role when it comes to human needs. This is because this is what provides the capital to be able to start any economic activity regardless of its scale.

 

Besides, another important element of these banks is their interest rates. One of them is called “passive rate”. With it, your bank pays your clients just for saving their money on it.

 

On the contrary, there is another rate called active. Here, your bank lends money to your clients with the promise of them returning it. This has an interest higher than the passive rate and allows your business to obtain profits and profitability.

 

Types of Banks

 

BluCactus - digital marketing strategies for retail banks - Professional people workingBanks are often set apart between private and public. However, there many other kinds of banks.

 

To identify them, we only have to take a look at the activity they carry out:

 

  • Central banks: They are responsible for ensuring the correct financial activities of an entire country. In short, this is the main bank of a nation.
  • Investment banks: They focus on investment issues for both natural and legal people. Thus, they are in charge of buying and selling shares. This means that they participate in the merging and acquisitions of companies.  Most often than not, commercial banks are also investment banks and vice versa. As a result, these categories aren’t exclusive.
  • BluCactus - visaCorporate banking: Their work is aimed at large companies. This means that these banks market very specific services for these companies.  For example, they offer them discounts on the bill of exchange and credit lines or receipt management. In short, these banks work for private companies.
  • Mortgage banks: Simply put, mortgage banks are those that work in the mortgage market. Thus, they focus on the granting of mortgages for the purchase and/or reform of homes.  However, this isn’t all as they also offer their services for commercial premises and real state.
  • Savings banks: Saving banks are non-profit financial entities that lean on social work. Most of these banks became what they are after mergers and purchases with other saving banks.

Marketing in the banking area

 

A lot of people believe that marketing in the financial area is useless. This couldn’t be further from the truth. There are millions of banks all around the world, so it’s very hard to stand out.

 

Because of this, the level of competition is very high. 9 digital marketing strategies for retail banks in 2021.  Thus, having a good strategy can mean the difference between success and failure. Next, we will show you some of the best strategies to improve your business marketing.

 

  • BluCactus - digital marketing strategies for retail banks - Professional people workingModify the incentives carefully

 

For customers, an incentive might be all they need to remain loyal to a bank.

 

Besides, using incentives is a very common strategy to start streamlining your sales processes.

 

However, you must do this carefully otherwise your clients could leave you.

 

So, if you make abrupt changes, these could damage the quality of your service. Not only that but if you decide to not offer incentives at all, your sales can decrease.

 

  • BluCactus - digital marketing strategies for retail banks - Professional people workingTake advantage of implicit motivations.

 

Marketing must start from the inside.

 

9 digital marketing strategies for retail banks in 2021. Thus, you must motivate your employees so they can then motivate your customers.

 

This doesn’t necessarily mean that you must offer them large sums of money, or any amount of money for that matter.

 

Recognition, autonomy, and a feeling of belonging are motivations that can help you to build their loyalty to your brand.

 

  • BluCactus - digital marketing strategies for retail banks - Professional people workingKeep a clear and logical stance on incentives.

 

Banks must take into account what they mean by the incentive and how to get there.

 

For this, a client has managed their account is the perfect candidate.

 

Reward their behavior with incentives from the company.

 

As a result, you will be able to position yourself as the favorite bank for clients.

 

  • BluCactus - digital marketing strategies for retail banks - Professional people workingDesign customer-focused sales strategies, 9 digital marketing strategies for retail banks in 2021

 

Meeting customer needs should always be the main goal of any brand.

 

That’s why you must create and adjust your marketing strategies, sales, and promotions according to them.

 

 

 

  • Upgrade front-line sales and service tools

 

BluCactus - digital marketing strategies for retail banks - Professional people workingMake sure to offer your customers new tools to make the communication between them and you easier. Thanks to the new technologies, people can now easily talk with banks no matter the place or time.

 

Besides, you also offer them some direct forms of contact or special channels. All of this depends on what you want to carry out.

 

Frontline service operations are dynamic. This is because they deal with different customer-related activities.

 

Not only that but they also help you to solve your customers’ problems and make a decision. However, remember that to offer the best service possible, this takes a long time.

 

  • Listen to customers, 9 digital marketing strategies for retail banks in 2021

 

BluCactus - listenKnowing what your customers expect from the sales processes is the first step towards success. You can get this information through surveys or different sources. What’s more, you can also get it by analyzing their comments or “feedback”.

 

On the other hand, some banks and entities use different technological tools to find out what their customers think.

 

Remember to often get this kind of information so that you can offer your client the best answer or solution possible. Besides, this can help you to create new tools to assess their needs, which, in turn, allows you to improve your brand.

 

Analytics can also look for unwanted behaviors among customers. This way you can block these behaviors from reaching and affecting other users. Not only that, but they are also helpful to find unused accounts or services. All of this to improve the communication between your branch manager and salespeople. Some banks use databases to identify any kind of issue within their company.

 

  • Make customer service more fun

 

BluCactus - customerMost customer service inquiries involve simple questions. Some of the most frequently asked questions are how to use certain functions or how to open a new account. Thanks to new technologies, you can find many ways to answer these questions in a fun way.

 

One of the formats that users like the most are videos. With them, you can carry out campaigns on social media through short videos that solve the concerns of your followers. You can also create and optimize a web portal to show all the answers to these questions.

 

The most important thing is to be creative and make yourself understood easily. This way, clients will follow you and will have as a reference among the best experts in the financial field.

 

  • Content on social media, 9 digital marketing strategies for retail banks in 2021

 

BluCactus - contentIt’s a fact that spend a lot of time on social media. Thus, as a brand or business, you must take this information to your advantage. For this, you must position yourself in the main social media platforms like Instagram, Twitter, Facebook, LinkedIn, or all of them.

 

However, you must ensure that whatever platform you choose, is the one that most suits your business. Once you do, you have to create good quality and relevant content for your followers.

 

If you don’t know, you might need to get to know your audience through an analysis. Only in this way will you be able to offer them the best content. On the other hand, you can also work with influencers so that you increase your consumer engagement and build loyalty.

 

Remember that social media must be used to provide your followers with useful and relevant information. Don’t just sell them stuff or promote yourself. You must also be steady and post frequently. Don’t forget that the key to social media success is perseverance. Thus, your business won’t grow fast if you don’t work smart.

 

  • Local ad campaigns

 

BluCactus - digital marketing strategies for retail banks - Professional people workingNo matter the size of your brand, its location is very important for marketing and your advertising campaigns. This doesn’t mean that if you have an online bank you can’t do this.

 

What’s important is that you know who you’re targeting. Thus, you must have a specific type of person in mind when promoting yourself.

 

Offer inquiries in your area, inform locals of your business, offer discounts, or just talk to them. It’s as easy as that. We also recommend knowing their needs. This way you will be able to grab their attention and create SEO strategies for them.

 

  • Gamification in FinTech, 9 digital marketing strategies for retail banks in 2021

 

BluCactus - fintechThis is one of the topics we mentioned earlier.

 

Customer needs continue to change and are now more demanding.

 

They demand the use of new technologies to keep in communication. Thus, you must offer them innovative ways to keep in touch if they need it.

 

Gamification is a creative way to engage consumers. With it, the rules and works of the game are applied to attract and inspire consumers. Today, banks have integrated this way of carrying out their tasks to promote desired behaviors. Some of the most promoted behaviors are saving and investing.

 

  • Make alliances

 

BluCactus - digital marketing strategies for retail banks - Professional people workingBanks can also make alliances with other organizations to attract new clients. Some of these are, for example, Universities, real state agencies, and colleges among others.

 

The reason why they often work together is to receive benefits from both parties.

 

What’s important here, as we told you before, is to know your clients, their needs, and their desires.

 

An example of this could be a partnership with car dealers. This way customers can quickly and easily get loan approval.

 

  • Reward your customers for their interaction, 9 digital marketing strategies for retail banks in 2021

 

BluCactus - digital marketing strategies for retail banks - Professional people workingThis could be part of one of the points mentioned above on the blog.

 

Look for ways to create campaigns that reward customers for their continued involvement with your business.

 

This will encourage them to continue working with your company.

 

For example, you can reward users for having followed your bank’s fan page on Facebook. On the other hand, you could also reward those who use the apps consistently for queries.

 

  • Survey your best customers

 

BluCactus - surveyKnowing what your users think of you is crucial.

 

Therefore, do not hesitate to constantly conduct surveys to see if they are happy with your service or if there are areas for improvement. Ask why they chose you and what they would like to see in the future from you.

 

You can also ask why they left their other bank so that you know what they need and didn’t get.

 

Don’t be afraid to ask the tough questions and after them, review the data thoroughly. After this, you can use this information for your data analysis. This way, you will be able to get to know your customers better.

 

Bonus idea: referral campaigns

 

BluCactus - ideasFor many, recommendations are crucial. If your bank gets a good reputation, your customers will go everywhere speaking well of you. This will then allow others to become interested in your services and products.

 

The best way to make use of this is with referral campaigns.

 

For example, you can implement campaigns where if a customer takes a friend or family member to open an account at the bank, they both get an initial loan.

 

The important thing here is to be creative and look for attractive ways to attract attention.

 

BluCactus, your ally in Digital marketing

 

BluCactus - goalBluCactus international marketing agency serves clients all over the world.

 

Our specialty? The creation of web designs and SEO positioning in online searches.

 

Besides, our group of experts is dedicated to helping businesses and brands succeed in one of the most competitive sectors in the market, the digital world.

 

BluCactus will accompany you every step that your brand takes.

 

BluCactus - digital marketing strategies for retail banks - Professional people working

This goes from the creation of the branding of your business to the creation of content.

 

Our focus is on supporting you with the development of your website or the administration of your accounts on social media.

 

This online marketing agency, based in Dallas, TX, seeks to strengthen your image as a brand and take it to the next level.

 

Don’t wait any longer to have the help of the best specialists in digital marketing and contact us through our social media or website.

 

If you want to keep up with the world of digital marketing, we invite you to subscribe to our monthly newsletter.

 

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