The slogan, logo, colors, and typography are important elements of branding in a company. Thus, we cannot ignore the importance of a slogan as part of your marketing strategy. Create an effective slogan for your brand with these tips.

A good slogan is crucial in determining the success of a company. Besides, having all the elements according to the brand will reflect good marketing.

A slogan works alongside the logo, to optimize brand recognition. As a result, if you want this to be effective for your brand, you must create it in such a way that it manages to impact the desired audience.

What is a slogan?

You might have an idea about what is a slogan, but don’t really know the whole extent of it. Because of this, we will explain it better so that you understand its importance.

A slogan is a phrase that constitutes the essence of the brand. Surely you have heard that melody, that rhyme that is in your head when you hear the name of a brand or you meet them again after a while. Well, that’s the slogan.

For a slogan to be successful, it must comprise the characteristics that identify it. This is because it complements the image, name, and logo of your company or products.

Not only that, but your slogan will also build your corporate identity and generate a presence in the market. This, in turn, will help you communicate the central idea of ​​your business, advertising campaign, or corporate strategy.

That’s why in this post we will offer you several tips so that you can create an effective slogan for your brand. However, we must first take a look at the types of slogans.

Slogan types

There are two variants of this concept. And depending on the interest you have as a brand, you will define each one of them.

The brand slogan:

This is created to accompany the brand at all times regardless of the product offered or the situation in which it is. This type of slogan supports the company logo, with the aim that people know how to quickly differentiate the benefits that the brand can offer them.

The campaign slogan:

You can use it to promote a temporary campaign. Thus, a special slogan is used for said campaign and product to be launched. There are cases where slogans leave such an important mark on the consumer that it effectively ends up becoming the brand slogan.

What does a slogan work for?

Slogans are representation formats that quickly grab the consumer’s attention. They are easy to remember and understand. For this reason, slogans work as part of the advertising of a product or brand.

The goal is to leave the key message of the brand in the minds of consumers.

It’s a big step for your audience to remember the tagline, even if they don’t remember anything else about the ad.

Because of this, they will always keep the brand in mind even over time. So, as you can see, an effective slogan for your brand will achieve great goals.

Characteristics of a slogan

We are going to mention some elements that will help you to build an effective slogan for your brand. Thus, defining your company and attracting the attention of your consumers.

• Easy to remember: a slogan is quickly recognized. They are attractive phrases that can have a great impact being present in advertisements, videos, posters, business cards, promotional products of brands among other communication channels.
• They include a key benefit: Slogans make it clear how the service or product can help the public. Thus, they sell and focus on profits.
• Distinguish the brand: when you are going to create a slogan think about what value you can offer and how the purchase of your product or services will help the consumer. What makes your product or brand different from the competition?
• They convey positive feelings about the brand: avoid negative words in slogans. For this, we recommend to include in your advertising phrases that contain positive and optimistic words.

Remember this! A slogan is created from a single element, defining the product. As a company or brand, you must own it and live it, that is, take it as such. In short, this is what will show that no one else is like you.

Keep in mind that by creating a slogan you will not sell a product as such but you will sell the brand value that makes you different.

A successful slogan can last for decades. However, you won’t know this at once. The only way to find out if it works is to wait until it’s received by the public and they determine so. Everything will depend on the time factor. What you do need to know is that when creating it, the consumer must be attracted to it.

How to create your slogan

It’s not easy to express an emotional and complex concept in just a few words.

Besides, it must also encompass the identity and culture of a company.

And this is not all, you must also take into account the characteristics that make up a slogan.

For example, it must be simple and make a great impression so that it can be remembered.

Tips to create an effective slogan for your brand

First: Let’s get to know the brand

Know your purpose.

The most important thing for a good start is knowing what you want to achieve with it.

A successful slogan seeks to describe your brand especially.

To start and find your goals, you need to ask yourself important questions.

For example, what is my business, what does my business do, what do I want to offer, what differentiates me from the competition, and what is my brand value?

Unique description.

Don’t do imitations, don’t copy others.

If you plagiarize or something similar to another brand you will damage the reputation of your company.

As a result, the feedback will be negative and the damage will be very serious.

Your slogan must be completely original. This authenticity will make your company stand out from the competition.

Highlight the distinctive seal of your brand

What you write should define the perfection of your brand identity. As we mentioned, you must highlight the characteristics that distinguish your company from the others.

The competition will always exist, therefore, tools such as the slogan allow you to create a brand value to be able to stand out. Don’t miss the opportunity to use this strategy correctly.

Talking about the characteristics of your company will allow recipients to remember you easily and quickly. Identify them very well and you will be able to summarize in one or two words. Thus, creating an effective slogan for your brand.

Know your audience

In any marketing strategy knowing your audience is vital.

Your slogan should be created especially for the audience you intend to reach.

So, you must adapt to them.

By understanding your potential customers, consumers, and audience, you will be able to deliver the right message and your slogan will be successful.

Second: it’s time to create

Make lists of words and combine them

After you are clear about the first 4 points, it’s time to create the slogan. An excellent strategy is to write down all the words that reflect your brand. Prioritize adjectives, verbs, and nouns that have a connection to your goal.

Use adjectives

Start with the most common and simple ones that help describe your brand. For example, modern, traditional, light, deep, practical, simple, simple, easy, useful, among others. This will help you form a slogan that conveys the characteristics of your product or brand.

Verbs incite actions

Now the verbs, with them try to relate them to the action itself. Remember the actions that the customer is going to take or perform with your products. Also think about what they may feel, about their emotions.

You can write down verbs related to the area or industry of your product or brand. If it is related to the food industry you could use “taste”, “eat”, and “appreciate”. In the fashion sector, verbs like try, feel, and shine are useful. There are other more general verbs like “enchant”, “recommend” and “approve”, which you can also write down.

Nouns are also important

And finally, put the nouns. Use all those that enter the sector of your brand. For a brand of hair products, it can be nutrition, hydration, shine, softness, movement, and color. For beauty products, it can be gorgeous, glamorous, sparkling, and more.

You can also use and try irreverent words. Enter words that may not come out of your head or that you always remember. This can help you create a more creative and successful tagline. Having a creative list of ideas in hand, it’s time to create that fragment that will represent your brand or product. It’s time for the brainstorming phase and testing the material you already have.

Go linking the words you got to form some short sentences. Don’t limit yourself with the first ideas, it’s important to get a good diversity of options to choose the best without hesitation.

Third: with these rules, your slogan will be a success

Use repetitive sounds.

Emotions are very important. Today, every marketing plan needs strategies that cause emotions in the public. In this sense, the slogan isn’t the exception. 

Your slogan should stir emotions, and there are tons of resources to achieve it. For example, use writing resources like rhymes and alliteration.

Besides, you can also use previously studied musical sounds. This way, you will sound so catchy that the public won’t forget them.

Concise, pacing messages are great for taglines and are enjoyable to read as well as to listen to.

Avoid exaggeration.

Simplicity is a keyword to consider when creating a slogan.

You need to be honest and not complicate the message. 

That is, be precise and express what your company is.

Don’t get carried away by exaggerations, as these can be misinterpreted, or not understood.

It should be short and simple.

To get to the public’s mind and stay there, the tagline needs to be short.

This way, it will become contagious.

The recommended thing is a phrase of six or eight words.

Thus, avoid making it extremely long because it will be very difficult to remember.

Be consistent.

Consistency is key to effective branding.

Because of this, everything must complement each other.

The slogan, your logo, the name of your company, and the image that it projects must be consistent and balanced.

Make it durable.

Don’t pick buzzwords that will sound outdated over time.

Everything evolves and times change, make your slogan stick despite it.

Thus, when composing and joining words for your slogan, try to make them last.

Fourth: highlight the following

Highlight a benefit.

A slogan is not just a catchy sounding phrase, it’s what it verbally demonstrates how you stand out from the competition.

It reflects the mission of your company and also the reason why your product should be chosen among many others that resemble it.

Convey good feelings

A good slogan generates good feelings in the public.

Make sure it conveys a positive feeling.

Tells a story

It seems impossible to tell a story in just a few words. But remember that the slogan is part of a set of actions that express the identity of the brand.

So, create a snippet related to that story because all the elements are going to help you get the message across. For example, try to create a final phrase that effectively sums up your advertising campaign. 

Many brands have managed to create several famous slogans in the history of advertising. An effective slogan for your brand can come from a story.

Express the values ​​of your business

It is recommended that your slogan transmit one or two values.

Considering your brand values ​​will make it easier to generate an authentic connection with your customers.

So expressing them in your slogan will help you attract the right customers, those who identify with your brand.

Examples of successful slogans

Apple:  “Think different”, slogan for your brand

This slogan first appeared in Apple’s ad for “Here’s to the Crazy Ones, Think Different”. This phrase was created for the IBM campaign, (Think IBM), which was used at the time to promote the ThinkPad product.

This slogan pays tribute to all those visionary people, who challenge the limits and evolve the world.

Later, the slogan “Think Different” became the slogan of many Apple advertisements. Suddenly, the public began to notice that Apple was not like any computer equipment. Apple was powerful and simple. Perfect for any inexperienced person to feel part of the technology world and with the necessary skills to use its products.

A Forbes study showed that Apple’s stock price tripled in the year following the ad’s launch. Although currently the slogan no longer makes its appearances, it left a great mark on the minds of its consumers, showing the value of its brand and making everyone part of it.

Many Apple users still feel that sense of belonging because they are among those who “think differently.”

L’Oreal. “Because you’re worth it”, slogan for your brand

All women want to feel that we are worth a lot. Because of this, L’Oréal makes sure to remind you of this with its slogan. In this sense, they remind you that you are worth too much and that you deserve their products.

However, they didn’t just talk about the product.

They also talked about its quality as a brand, about the image that the product can give you in a much more powerful message.

MasterCard: “There are some things money can’t buy. For everything else, there’s Mastercard”, slogan for your brand

This two-piece catchphrase was award-winning and launched in 98 countries in approximately 64 languages. It went outright viral before the advent of social media. It made its first appearance as a television advertisement aired in 1997.

MasterCard advertising campaigns show an emotional sentiment. They tell us that important things are priceless, that you may be able to enjoy them, and that MasterCard takes care of others.

An excellent strategy that shows the qualities of the product and what it can offer you so that you can enjoy those important moments without worrying about much.

Airbnb: “Belongs Everywhere”, slogan for your brand

Airbnb campaigns are focused on emotions. They show you that with their company you can be part of anywhere and you can feel at home wherever you are.

Airbnb created a series of videos that embody related values. Some of his other campaign slogans are “We accept everyone”, “Paint your pride” and “Let’s keep traveling forward”.

Rexona: “It won’t let you down”, slogan for your brand

To this day Rexona’s motto continues to appear in advertisements. Thus, this is a catchphrase that has risen to fame.

The phrase is so popular that there are even thousands of memes on the net and is used by many daily.

This slogan expresses the quality of value of the brand and product.

It implies that regardless of the chaos you suffer on the streets, Rexona will always be with you. A perfect phrase because we all look for a trustworthy brand when it comes to intimate products.

BluCactus, your ally in Digital marketing

BluCactus international marketing agency serves clients all over the world. Our specialty? The creation of web designs and SEO positioning in online searches. Besides, our group of experts is dedicated to helping businesses and brands succeed in one of the most competitive sectors in the market, the digital world.

BluCactus will accompany you every step that your brand takes. This goes from the creation of the branding of your business to the creation of content. Our focus is on supporting you with the development of your website or the administration of your accounts on social media.

This online marketing agency, based in Dallas, TX, seeks to strengthen your image as a brand and take it to the next level. Don’t wait any longer to have the help of the best specialists in digital marketing and contact us through our social media or website.

If you want to keep up with the world of digital marketing, we invite you to subscribe to our monthly newsletter.

What is Brand Equity and how to use it? Brand equity sounds harder to understand than it is. Our aim in this post is to explain, in simple words, all about this modern strategy. Thus, you will get all the information you need for your company or brand.

Before we begin, we want to mention that you should read this article in full. The reason being that this strategy is behind the success and triumph of the major brands in the market. So, if you want your business to succeed, you can’t miss this.

First, have in mind that brand equity and branding aren’t a waste of time. We assure you they are very useful and vital. In short, they are the ones that will grant you a good position in the market, no matter the amount of competition.

Besides, you will easily see the positive results of this strategy in your sales, of that, we are sure. Thus, take the time to focus on these marketing strategies for your business. Remember, brand equity is the key to success. Let’s get to know it!

What is brand equity?

Brand equity refers to the value of the brand. But it focuses on how the public sees it. Thus, it doesn’t refer to its monetary value.

So, what this means is that this is the bottom line. Meaning that this is the added value you give your product or service. This, to make it stand out from the competition to then conquer the market.

In the same sense, this also aims to impact and create a relationship with the consumer. For this, this strategy makes the consumer react to the brand. As a result, they build their own perceptions of the brand. This, in turn, creates opinions, emotions, and experiences within the target audience. Thus, making them relate, build preferences, and closeness with the brand.

What is important in brand equity?

The public sees all tangible and intangible traits that have to do with your brand’s product.

These elements allow your product to become a potential sale. In the same way, it can also become a favorite within your audience.

As a result, you will be able to ask for a higher price for it.

So, by applying good brand equity your service or product will stand out.

Thus, taking the lead in such a competitive market.

On the other hand, these traits also influence consumer’s choices and purchases. This, in turn, affects the profitability of a business.

In simple words, we can say that if the brand equity is positive, said perceived value gets better economic results and enhances the business.

In contrast, brands that don’t pay attention to this value are more likely to fail.

Thus, destroying perceived value and economic equity. That’s why brand equity is the key to success.

How to create brand equity

All companies have to apply brand equity for their products or services.

In fact, organizations should also do this.

For this, the creative efforts and ideas of the marketing must stand out.

They have to create strategies so that the brand gains space in the market.

Thus, achieving good brand equity.

That’s why you need to find out if your company needs the help of specialists.

If so, they will carry out strategies or actions to get the best results possible.

In this sense, the importance of working hand in hand with marketing agencies is obvious.

The value of a brand is an intangible process.

However, you can measure and study it through the opinions of the public.

So, as you can see, carrying out actions so that your brand or company can become popular will, without a doubt, boost your sales.

As a result, said added value will also increase your economic income.

On the other hand, by having recognition, good opinions, and quality, your brand will be a favorite within the market.

What elements make up brand equity?

Once the concept is clear, we will explain the elements of this strategy. poThis way you will know what you must take into account when launching your product on the market. So, to start, you need to know that 6 elements make up brand equity.

• Brand awareness:
• The brand must reach the minds of consumers so they always remember you. For this, you must use those elements that identify your brand. These are, of course, your logo, presence, your ways of attractive and timely communication, among others. So, this is a positive and relevant indicator to have in mind when launching your brand. Not only that, but it also allows you to build up a level of recognition and familiarity from the public. Thus, achieving importance and the skill to influence them.
• Quality: The overall quality of your brand is really important. This is an aspect that you can’t ignore. As a result, you should never promise something that you can’t give. If there isn’t quality in what you offer, it will be very hard for you to create a client-company relationship.
• Perceived benefits: A consumer will always choose the product that offers the best benefits. As a result, you must offer these to stand out over the competition. This way you will be able to set prices higher than the market.

• Profile or perceived association: The image and personality of a brand also play an important role. Having a good image allows you to attract and connect with your clients. Not only that but with it, you can also get some feelings and emotions out of them.

• Loyalty: This factor is very important. You must always maintain the loyalty that your clients have with your brand. For this, always keep your promises over time through satisfying and meaningful experiences. As a result, you will reduce the risk of them switching to the competition. This way, you will also avoid damaging your reputation.

• Other factors: In brand equity, it is important to take care of everything from the largest to the smallest. You must take all competitive factors into account. Social media, licenses, costs, links…

Brand equity in digital marketing

As we have mentioned, brand equity is the key to success. Besides, the virtual world is filled with a lot of competition.

Today, not having a good digital marketing plan it’s a mistake that companies can’t afford.

So, when it comes to brand equity, a digital presence is vital.

However, you must take into account some important aspects that will enhance the image of your brand in the virtual world.

You must select the correct message

Any brand that wants to reach a high level of rebirth and appreciation must create a strong message so that the public can recognize and identify it.

Developing that message is key as it’s the first step to start a relationship with the audience and strengthen relationships.

This message must establish a correct line of communication, which must be relevant and interesting. On the other hand, a good content marketing plan is also a must. This way, you will attract the people you so want for your brand.

Channel selection

After taking the first step, creating the message and preparing a content plan, you must choose the channels.

With these channels, you will be able to build your brand’s online presence. Thus, become known to your potential clients.

However, most people think that a brand should be on all digital channels and this is a lie. Each brand, depending on its sector, target, product, or service, has to choose the channels that suit it best. This way, its strategies will be able to get the best results.

Besides all this, keep in mind that where your audience is, you must be. Nonetheless, a corporate blog or a website will always offer you a safe option to show yourself to the public in a reliable way.

Voice and tone of the conversation

Before creating your content and distribute it, you must first think about its tone or voice. Only after you do this will you be able to post it on your chosen channels.

By predetermining a voice and an appropriate tone, you will generate positive reactions.

As long as a company doesn’t take this factor into account, it will not achieve the proposed goals. It doesn’t matter whether they have good content production and distribution or not, it will simply not work. Thus, this element is very important because it will shape the way the company will speak to the audience.

In the same way, the brand needs to be consistent with its form of communication. You cannot change the way you deal with your clients.

Imagine that the brand treats its customers, consumers, or public with kindness one week and doesn’t have that kindness the next.

This would certainly complicate the evolution of the brand.

The brand needs to be consistent in the way it communicates so as not to end up disappointing the fans.

Frequent activity

Another important point is the frequency with which you show your content to the public.

It’s not a good choice to only create content between long periods. Publishing material every two or six months isn’t enough to create a relationship with the customer and build brand loyalty.

You also need to maintain constancy and continuous production of content. This way, the public will remain interested and the brand will be close to people.

A strong and coherent message, creating content regularly on correctly chosen channels will make your brand position itself using all the power of digital marketing. Positioning itself as the favorite one.

How can we measure brand equity?

Although we have mentioned that brand equity is made up of a set of intangible elements. You must also know that even those intangible elements can be measured.

For this, you must identify the specific indicators (KPI) that should be applied in each case to each of the components of brand equity.

It’s also necessary to homogenize the indicators so that they are comparable and added. Besides this, also take into account and add online and offline metrics, or those necessary according to the nature of the brands to be measured.

Now, we are going to take into account four aspects that allow companies to measure brand equity through social media. Since every brand that wants to make a presence in the market must use social media. Thus, using the Internet to publicize the brand can be one of the best ways.

What should we measure in brand equity?

• Awareness.

This is linked to the power that the brand has before the public.

How has this influenced them?

How popular has the company been? Here, you must measure the number of views, likes, comments, shares, and all kinds of interaction.

This factor will serve to know if the brand is being effectively received by the public in a good way. And it also helps you to know if it is generating leads.

• Desirability.

As the name implies, this factor will help you determine whether the brand is being desired by the public.

To measure this, a positive reputation on social media is evaluated.

The aim of this is to see whether it’s being desirable from the mentions, comments, or opinions.

The analysis focuses on the opinions and reactions gotten from the public. In this factor, don’t focus on the number of interactions.

• Proximity.

Here, you will determine the closeness of the public to the brand.

If the company is attractive to its target audience and if it encourages users to be shared with their own contacts.

At this point, the frequency with which the publications are shared, the level of interest of the users, how often a conversation is created whose central axis is the brand, etc. is analyzed.

Thus, here is where you find out if the engagement is optimal or not.

• Relevance.

With this, it’s possible to measure what level of value the brand has and if it coincides with what it has shown to the public through digital channels so far. It is necessary to measure in this step if the values ​​of the brand are being reflected in the general opinions of the users.

Advantages of measuring results

Thanks to this measurement system, there are advantages and benefits that you can obtain in real-time. Let’s mention a few.

• You can get the level of performance on digital channels. In terms of interaction, familiarization with the brand.
• Real and smart goals and objectives can be set thanks to the results of the metrics.
• It’s possible to know if the consumer is receiving the value of the brand correctly and if it is adapting to the company.
• The brand can get closer to customers by tracking brand equity.
• You can evaluate the reputation of the brand and improve mistakes or errors. This as long as the metrics are done periodically. Another great advantage is that you can see and analyze the competition.

As you can see, planning well and making good use of digital marketing is all your business needs.

Brand equity is the key to success, won’t regret making this good investment. We assure you that you will obtain satisfactory results, and transform your brand.

BluCactus, your ally in Digital marketing

BluCactus international marketing agency serves clients all over the world. Our specialty? The creation of web designs and SEO positioning in online searches. Besides, our group of experts is dedicated to helping businesses and brands succeed in one of the most competitive sectors in the market, the digital world.

BluCactus will accompany you every step that your brand takes. This goes from the creation of the branding of your business to the creation of content. Our focus is on supporting you with the development of your website or the administration of your accounts on social media.

This online marketing agency, based in Dallas, TX, seeks to strengthen your image as a brand and take it to the next level. Don’t wait any longer to have the help of the best specialists in digital marketing and contact us through our social media or website.

If you want to keep up with the world of digital marketing, we invite you to subscribe to our monthly newsletter.

Branding is a term that has become popular in recent years. Among marketing experts, this word is of utmost importance for the life and creation of a brand. This is because it’s vital to achieve the positioning necessary to increase the number of customers. Some claim that branding is the difference between a unique and successful brand versus one that fails to emerge. In this blog, we will give you the grounds to understand how branding works. This way you will be able to start your business. Learn about Branding 101 to start your business.

What is branding?

The definition of branding says that it’s the work of brand management to make it known. Thanks to branding you can create a positive image in people’s minds.

This, in turn, implies taking actions and plans that promote the positioning of the brand.

In addition to creating a connection with the public, using the values ​​of the brand, which influences the decision-making of customers.

The origin of branding dates back to 350 BC where people used it to set apart one product from another. The original term comes from “brandr” which means “to mark with fire” in an Old Norse dialect.

After a long time, farmers used a brand to differentiate their livestock.

They used simple and easily identifiable signs that marked the animal with fire. This may be one of the first times that people used a logo. It dates from 1500 AD

Currently, these practices are still used (differentiating products from the rest).

Branding 101 to start your business. However, nowadays companies use more complex and meaningful methods. However, the objective remained to be the same, which is wanting to stand out in the market.

What is it for?

These methods have different uses because they are a very broad element within a brand. They help companies differentiate their strategies from those of any other competitor in the sector. They also facilitate the work of reaffirming the positive points in the values ​​of the company.

These values ​​are what will help you position yourself.

Also, as another element, it provides a unique identity to the product that makes it recognizable to the consumer.

Besides, you can change the image that the customer has of the product if you do it correctly.

Why is it important? Branding 101 to start your business 

The importance of branding lies in the fact that it’s the differentiating element of your product. It will give your company a whole personality.

Think of a brand as a living being, since it’s born, grows, matures, and then dies. Like everyone else, brands should be associated with values ​​that are built continuously. Without these values, you cannot fully develop the personality of that brand.

Branding seeks to show each of the qualities that the product has and give it an identity. This, in turn, will allow customers to associate certain values ​​with the brand and remain in their minds. To be able to do this, the identity of a brand is constantly being built every day. Thus, this is a time-consuming task that shouldn’t be taken lightly.

Differences between brand and branding

It’s important not to confuse the brand with branding or other similar elements. ‘For example, the brand is how the public sees a product or company, that is, their thoughts about it. As a result, these perceptions must be carefully worked out as they will give you an idea of ​​what the consumer expects from you.

The brand concept is closer to a mental aspect or a set of thoughts, emotions, and evaluations associated with an external perception. This means that a brand is everything we think about and associate with a company name. They are also the meanings linked to the signifier, in more semiotic terms.

On the other hand, branding is the set of actions that manage to create these structures in the mind of the consumer. If done correctly, branding can be an indelible element in people’s minds. This is due to the mix of design, language, or experiences intended for the goal.

First steps for successful branding

First of all, you have to know if you will do branding for your company or a personal brand because even though branding seeks the same objective.

It must be worked differently.

Own brand

The own brand is a strategy in which a person generates a brand for themselves.

This strategy seeks to position yourself in people’s minds as someone trustworthy.

Usually, this is used by politicians or businessmen, but also for other cases.

Today, the own brand is as important to many as the brand of a company.

The importance of your own brand

This lies in the fact that by generating trust in the customer they will feel more comfortable to make purchases.

We can divide this into two important factors:

• Tangible factors: such as market share and company revenue.

• Intangible factors: such as the strategic benefits of the brand.

Define your key goals

Goals are essential to start any plan. They help guide you when starting work. For a brand, this should also be the first step for you or your company. If you don’t take into account determining what your goals are, you won’t be able to do a good job.

So, to start, as a company or personal brand you can ask yourself some questions: Who are you as a company? What are your most important values? What do you want to achieve? And what distinctive features do you want your future brand to convey? Besides finding out what defines your company, you can also wonder about how you are going to achieve your goals. For example, questions like what market segments are you targeting? What added value do you bring to the world? How do you want to communicate your existence to the public? Are also important.

By answering these questions honestly and sincerely, they will help you get started with the branding of your brand. The answer to these questions will give you a solid basis for the next decisions to be made by the company. Thus, they will help you achieve each of your objectives and continue to grow.

If you have an idea that doesn’t fit the goals you have in mind, you can refine it, tweak it, or just drop it. Another question that you can ask yourself is what you want to achieve. The next step is to imagine how you would look in the long term with your business.

Write them down in a document and keep them in mind at all times. This way you can constantly review them to modify or discard them according to the plan’s progress.

SWOT analysis

SWOT analysis is a tool for studying the situation of a company. It helps you to analyze its internal characteristics and external situation. The internal characteristics come to be the strengths and weaknesses, while the external ones are the opportunities and threats.

Originally this analysis comes from the acronym SWOT (Strengths, Weaknesses, Opportunities, and Threats). It’s a tool to know the real situation in which an organization, company, or project is, and in this way to plan a strategy for the future.

The technique was originally proposed by Albert S. Humphrey during the 1960s and 1970s in the United States. This tool was revolutionary in the field of business strategy. In the same sense, its objective is to determine the competitive advantages of a company.

SMART objectives

SMART Goals are acronyms that provide some standards to guide the setting of goals in project management.

The letters S and M generally stand for specific and measurable.

Then the other letters stand for achievable, relevant, and duration, in that order. However, the creator of these goals had a slightly different version. Depending on each author, the lyrics can mean different things.

SMART goals and SMART objectives are also discussed. Goals are the distinct purpose expected of the assignment or project. While the objectives are the determining steps that will guide the complete realization of the project goals.

Know your target audience

Knowing your target audience means that you are not going to sell to just anyone.

You should design your product to meet the needs of a specific group and not several. Otherwise, you may not be able to increase your sales. Thus, the answer to “Who are you trying to sell your product to?” shouldn’t be “To everyone”.

Once you know your ideal client, you can carry out strategies that bring you closer to them in an easier way.

Companies must create and distinguish who their ideal customer is.

This is the customer profile that is created as a reminder of what the key target audience should be. To do this, you can look at who your current customers are, those of your competition, and start developing that ideal person for you.

Once the analysis is complete, make a list of the advantages of your products and make sure they fit your ideal person. It’s like a game, create that character that is ideal for your products. On the other hand, remember that they have wants and needs, so if your product or service can’t satisfy them, you have to change characters.

This type of approach is called segmentation and it’s important to set limits for your clients. Before, companies used to put out products, and people adapted to them. Today, that is the opposite. Clients have unique needs and are very demanding. Therefore, you must find a way to make the product fit your consumer and not vice versa.

What is a niche?

In addition to segmenting, you can search for your ideal niche. A market niche is a part of consumers, which is usually neglected. Here you can find an opportunity to sell your products with less competition.  However, a common misconception is that niche and market segments are synonymous.

A market segment is a group of consumers with similar interests and needs. It’s the largest part of the market, while the niche market always refers to a tiny and unexplored group. That is, the market niche is a small part of a segment.

For a company, choosing a suitable market segment is very important. Once the segment is selected, it becomes the target market group, to which you must direct each of the product proposals.

Conceptualize the personality and identity of your brand

This is when the creative aspect begins. From now on you begin to use all the information collected in the previous points to develop the identity of your brand. Remember that branding is conceiving its authentic personality and not just a name with a logo.

Thus, the idea is to create a visual element that represents all the values ​​through branding. This will make the public feel connected to you and your products. There are several elements that you must take into account as the pillars of branding.

The first of these should be the logo, which has to be impressive and consistent with the values ​​of the company. Also, the strategy of the corporate identity or graphic identity package must be addressed.

The corporate visual identity strategy lays the foundations for graphic production. Not only that, but this identity also lays the foundation for the overall appearance of the company. The corporate visual identity is completely linked to the values ​​and knowledge of the brand. Thus, each of the decisions made regarding the graphic aspect must follow the same values.

The tone of your brand

The next element to create good corporate branding is to create the tone of voice of the company. This tone does not have to be formal. So, it can be informal and carefree or very technical and direct.

Besides, this component of your corporate identity will be dictated by your sector of activity. It will also come from the market data and your own style. You should not force the tone of voice, let it flow as long as it meets the values ​​of your brand.

The personality of your brand means creating the same narrative in all the implemented platforms. Use different tools to create websites or your social media, but keep the same style, voice, and general image on all platforms.

Naming

Branding 101 to start your business. Naming is the set of techniques used to name the brand: a good name for a brand must be and have:

• Meaning: that communicates something of the essence of the brand.
• Distinctive: easy to remember, to pronounce, and to spell. Besides, it must stand out from the competition.
• Future-oriented: seeks to position itself to favor growth, change, and success, while preserving all possibilities
  • Modular: allows you to easily create extensions.
  • Registrable: possible to register and that internet domains are free.
  • Positive: with positive connotations in the markets it serves.
  • Visual: possible to use for representation in the form of logo, text, and brand architecture.

Brand extension

Brand extension is when a brand enters a new product or service category. This can work as a company if it’s within your future goals to continue expanding.

Here, you keep the brand while adding new elements to favor the understanding of this new offer.

Some brands that use this are those that sell carbonated drinks.

Branding 101 to start your business. This is because they can create new flavors or proposals but at the end of the day, it’s the same product.

Slogan

The slogan is the phrase that speaks of the qualities of a brand in the framework of an advertising or dissemination campaign.

Here, you must explain the essence of the brand. In addition to that, it must be an essential part of verbal identity.

Thus, in a single phrase, word, or sentence, you must make people understand who you are as a company and what you want to achieve.

How to create a slogan?

• Define attributes or benefits

The best way to create a slogan is by defining the first two or three attributes, benefits, or advantages of your brand.

These attributes should be the most important or outstanding of your brand.

Thanks to this, consumers will relate to your products and, finally, connect with them.

• Make a list of possible slogans, Branding 101 to start your business

After identifying the attributes and benefits of your brand, company, or products that best define your brand, it’s time to make a list.

In a document, begin to make the list of slogan proposals.

It can be hard, but try to at least have 10 examples that you can analyze in the future and choose.

You can ask for help from marketing experts to make these proposals.

• Choose a slogan and include it in the media

Finally! This is the most fun and exciting part. Branding 101 to start your business. Once you have a list of slogans, you can choose the best ones.

Between each of the phrases that you have on the list, find out which ones are the best and which ones are more in line with your brand. Ideally, choose one that is hooky, easy to remember, and explains who you are.

Take into account that in the future you might want to change or modify the logo.

This to please the new needs of the markets or because you want to change the entire structure and your values ​​as a company. The document with the slogan list may be helpful. Save other slogans on your list in case you decide to use them later.

Logo

The logo is a graphic design that represents the corporate image and visual identity of a brand.

Thus, we often see them being the graphic design of the word, name of the company or organization.

The confusion between logo and brand is also common and understandable.

This was because the term branding has its origin in the marking of cattle, as we explained above.

The logo remains a central element of all brands. While it’s not the only visual element, it’s the most important for a brand.

Visual key, Branding 101 to start your business

A visual key is a base design that a brand uses as a guide or visual reference for its campaigns.

This base design shares style, typography, and color palette, among other elements.

The visual key is related to logos since in many cases the most identifiable thing about a brand is its logo.

However, several iconic visual elements reflect the values ​​and essence of the brands much better than the logo.

For example, the color Coca-Cola red.

Look and feel

As its name implies, this is everything that is seen and perceived by a brand.

All this goes from the design of the packaging, posters, website, and social media, among others.

Thus, everything must share characteristics that are associated with the brand.

You should take a storytelling approach

Storytelling or narration for a brand is an art, but at the same time, a necessity for brands.

These content and story creation strategies are very successful according to marketing experts.

With them, you can promote all your products or ideas. Besides, it’s ideal for brand growth.

However, for this to work, stories need to be creative and engaging. Try to tell something relevant to consumers and develop an emotional connection with readers.

Brand storytelling, Branding 101 to start your business

Here comes another of the important points of marketing and branding. You must have control of the verbal identity of your brand.

The storytelling of the brand must have a whole personality that adapts to the needs and style of the consumers. This way, it will be much easier to get closer to them, position yourself in the market, give them a vision of who you are, and your values.

Nowadays, brands shifted their focus to the telling of stories to help consumers relate to their products and services. That’s why storytelling is important for branding. It helps you to increase the interaction and loyalty that the client or community has towards you.

Brand experience

It’s important to understand that people today are not looking only for products, but complete experiences.

The fact of acquiring a product is no longer to satisfy a need or a desire.

As a result, you must give the consumer a whole experience with the packaging, the emotions you make them feel, and the story you will tell. Branding 101 to start your business. 

Create emotions and work with them throughout the life of your product. Make it part of a consumer’s life-changing experience, this way they will come back more than once and recommend you.

Define your strategy on social media and other marketing channels

According to the 2017 Annual Social Media Study, 8 out of 10 users follow brands through social media. Here you can see the importance that social media has in the lives of consumers.

Thus, as you can see, your company must have an online presence. If you still do not have a presence on social media, you must consult with a marketing agency and seek help or consultancies with them. They will facilitate the task of creating content and branding online.

Once you create your social media accounts, you need to start developing a strategy. Within this strategy must be each of the contents that will be relevant to your audience.

Stick to your goals and the needs of your customers. It can be fun to experiment, however, keep an eye on the stats to see what your followers like the most.

Create a website. Branding 101 to start your business. There are a lot of applications and platforms that allow you to create one from scratch. Remember that you must maintain the same narrative for all social media, be it Instagram, Twitter, or the website. Thus, apply the same style and tone of voice for it.

Managing the branding of your brand is not an easy task and can be very difficult to achieve. However, with the help of some marketing experts, you can make this task much easier.

BluCactus, your ally in Digital marketing

BluCactus international marketing agency serves clients all over the world. Our specialty?

The creation of web designs and SEO positioning in online searches.

Besides, our group of experts is dedicated to helping businesses and brands succeed in one of the most competitive sectors in the market, the digital world.

BluCactus will accompany you every step that your brand takes.

This goes from the creation of the branding of your business to the creation of content.

Our focus is on supporting you with the development of your website or the administration of your accounts on social media.

This online marketing agency, based in Dallas, TX, seeks to strengthen your image as a brand and take it to the next level.

Don’t wait any longer to have the help of the best specialists in digital marketing and contact us through our social media or website.

If you want to keep up with the world of digital marketing, we invite you to subscribe to our monthly newsletter.

The internet has grown over the years and with it, its tools. So, because of this, as technology advances, you must update your marketing strategies. What is Inbound marketing?.

If you don’t do this, your marketing plan may become obsolete. And, as a result, you won’t get anything besides negative results.

The modern world and everything it offers has overcome the use of traditional marketing techniques. So, thanks to it, new tools such as inbound marketing have become the new norm. Today, companies use them to improve their relationship with customers.

But what is inbound marketing?

Inbound marketing is more common than we think and certain tools we use unconsciously in our lives. It is a simple technique to apply but it requires strategic and timely planning.

We can define inbound marketing as the set of techniques aimed at attracting customers. For this, it uses useful, relevant content, and adds value. How can we apply them? We can use a combination of several actions for this. For example, SEO, content marketing, presence in social networks, blogs, search engines, among others.

The objective of this is focused on contacting people who are at the beginning of the purchase process of a specific product.

Next, we have the creation of good content. This has to be included in each one of the steps for the purchase process. Not only that, but it must be also part of your profile and finally, the final transaction. All of this to build the loyalty of the customer. So, by studying its acronym we can know all the advantages that it can bring to your business.

Its acronyms indicate the following.

I (Interaction): Unlike traditional marketing, this gives the benefit of interacting with the customer to get to know them and their needs. Besides, it allows you to know what that customer enjoys about your product or service.

N (New): This allows you to grab the attention of the client in the creative way we want.

B (Branding): It allows your company to enhance its corporate image through the content of interest.

O (Organization): It allows you to draw up a content plan according to your audience. Not only that, but it allows you to do it in advance and establish specific strategies.

U (Unification): We can also name its homogeneity. For this, you must keep in mind that in marketing, everything is strategy. Thus, you can create uniformity in all your communication channels.

N: (Naturalness): Communication is a very important aspect of marketing strategies. Because of this, this tool offers the opportunity to connect with the client using natural, fresh, close communication.

D: (Dyamism): A good stimulation strategy can turn many users and their acquaintances into potential customers.   

Inbound marketing methodology

The secret of a good inbound marketing strategic plan relies on creating, optimizing, energizing, and Turning. Next, we are going to explain what each of these methodological stages consists of in the best way.

• Attract: in this phase, you are going to focus your resources on the objective of getting noticed. In other words, you will use strategically planned actions to captivate, enchant, please, and conquer those who can become potential clients.

For this, you must offer interesting, relevant, and modern content. You can also use resources such as content marketing, SEO techniques, social media, PPC, etc.

• Convert: Once the public sees you, you will grab their attention. After this, you can continue to the next step. Here, you can turn this into a sales opportunity. There are many ways to do this, for example, you can contact an interested person through messages, form, or meetings.

Once the contact is made, you must answer all their questions. After this, you can offer them your products or services and continue that communication until the proposed end.

• Close: after phase two, you will have your database. Then, you must manage the records and integrate them with a CRM or with automation tools. Once you do this, you will create an automated content flow adapted to the user’s purchase cycle.
• Delight: this is the last phase, once they have become your customer you must maintain their loyalty. For this, you must find the perfect strategy to keep them satisfied. For example, you can offer them information that will continue to be useful for future purchases.

You must take care of your customers even to turn sales into recommendations.

Developing an inbound marketing strategy

The first goal of this marketing strategy is not to increase sales. Businesses need to start first by delivering significant customer value. And thus achieve secure sales and customer loyalty.

Steps to achieve a good strategic marketing plan

Define the buyer persona

The buyer persona or market segmentation will tell you who your ideal customer is.

This, in turn, will let you know where you are going to direct your ideas. Thus, this is one of the fundamental pieces of inbound marketing.

For this, you must study and test all the necessary sociodemographic factors (age, hobbies, purchasing power, search preferences), consumption habits, user behavior, among others.

With a detailed description of your company’s potential customers, you will be able to optimize the strategy and achieve the results.

The importance of the buying cycle

Users go through different periods when it comes to interacting with a company.

Thus, you must study and understand the buying cycle that the potential customer will follow.

Depending on the purchase cycle they are in, customer demands will vary.

The conversion funnel will allow you to know what the potential customer needs to move forward and become a final customer. However, don’t forget that after purchase you must build loyalty.

Traffic attraction

You must go through a series of actions to attract customers and get the traffic you want. All of this while using your chosen channels.

The first thing is to offer the content that users need, we call this content marketing.

Second, you must determine the tone and type of messages that you are going to broadcast on the channels.

And third, it is very useful to mark the fundamental keywords to increase your visibility.

Qualification of business opportunities

Not all leads are the same.

As a result, all business opportunities have a different degree of qualification.

Because of this, these must be handled in different ways depending on the client’s needs.

What to do to grow online with inbound marketing

Today there are new business models that prioritize personal relationships with the client. And this is the goal. Inbound marketing requires companies to be in constant interaction with their customers, making them feel special and valued.

The strategies are adjusted to the clients. This way, companies can establish, maintain, and consolidate relationships with them.

This tool starts from a first call to attention, until we get the buyer’s thoughts as the first option. Then through the conversion funnel to achieve a lasting relationship.

The only way to make a customer stay and be loyal to your brand, is to win them over, that is, make them fall in love. This is what thousands of businesses that have grown on the internet have fought for.

Maintaining and building customer loyalty has become a great global bet.

The conquest:

This phase focuses on the first contact with the customer. Let’s name it on the first date.

Thus, this is the step where the client will be curious to know more about what you offer. This is the result of them getting a good first impression of your brand.

But it doesn’t end here. You must continue to keep that potential client interested in you. For this, you can use subscriptions and newsletters.

This way the conquest begins, through engagement, creating a connection. Don’t stress yourself trying to sell your product or service.

A formal proposal

You are no longer a stranger, now they like what you offer!

After the conquest, it’s time for the next step. After establishing the conquest and creating a relationship, the client knows you.

Thus, they already know about your reputation, your digital channels, and all the necessary data.

Then, finally, the potential client is ready to receive a formal proposal. And it is after that first step when you have the opportunity to send a proposal and offer them an incentive to become a customer.

Never let the passion die

Once your customer has been conquered and has made their purchase, don’t lose them. You must maintain their motivation and create a loyal customer.

Today, there are many ways to maintain a relationship with your customer. For example, you can send them an email congratulating them on their birthday, a special discount just for them, or offer a discount on an item that complements their purchase. Make them feel like they’re special.

As a result, you will ensure that the experience continues to enrich and provide feedback. It’s a way of not losing communication and keeping the relationship active.

9 tips to make your customer fall in love with the brand

• Personal and friendly treatment. Remember that you are speaking to a natural person on behalf of a company. Thus, you should treat customers how you would like to be treated.
• Respect the customer’s problem or need. Don’t make fun of your customers, or offend them for their requests. What is important to them must be important to you.
• Active listening. You can anticipate problems and help your client solve problems they have. Don’t wait for them to contact you.
• A satisfied customer will recommend your brand and take it into account for future purchases. An angry one can create an unsolvable reputation crisis.
• The customer is special. Make them feel that they are special to you. Show them that you are interested in their happiness. Create a trusting relationship.
• Show your brand as it is. You have nothing to hide. Express yourself naturally with customers, don’t generate unsustainable arguments or unnecessary mysteries.
• Keep your word. If you promise something, keep it! Don’t talk too much just to captivate. Thus, if you can’t fulfill it, don’t promise it. It will always be better to give realistic data.
• The customer is always right. Apologize if you must. Create an apology strategy with dissatisfied customers.

5 stages to build trust through an inbound marketing strategy on your blog

The main thing for an inbound marketing campaign is to create trust and credibility. For this, you can use different tools and a guiding process.

As a result, you will make your customer make a purchase decision. As we have said, you must first visualize them as guarantors of your brand, before taking them as clients. So, this is a priority in an inbound marketing strategy.

Normally, you may think that it is mission impossible to make your blog match with a possible client.

But it is more possible than you think it is only necessary that you learn how to do it. Using content, promoting content to be shared by your readers until you convert a visitor into a customer. We are going to analyze it in stages.

Stage 1: readers

Grab the attention of visitors.

This should be your main thought and priority.

For this, you must make them your readers first.

If they start to be curious about your content, you will have reached the first facet. Thus, don’t let them escape.

Although you may have to wait a bit for the sale, this is the precise moment to start the conquest.

Stage 2: promoters

Actually, this is the first stage where you start to build the trust of your clients. Don’t stress if you don’t achieve it right away, you must be patient.

If you have readers who are at this stage, this means they are sharing your content through digital channels.

This phase can be a bit exasperating, but it is the construction phase.

You need to have perseverance, dedication, effort, and a lot of time to invest in the strategy.

Stage 3: subscribers

Here is where your reader goes from being a promoter to being a subscriber.

Thus, they are now a constant consumer of your content.

Now, you have their trust and so, the responsibility becomes greater.

At this stage, your consumer already knows your brand well enough and has therefore decided to join in on all your decisions.

They will now follow you to the end.

 Stage 4: defenders

That’s when they become advocates.

Your consumer is already willing to recommend and share your content, your ideas, your services, or products.

This can be done through their profiles on different social media platforms. It will be a constant participant through comments and annotations that increase the value of your publications.

Now you have loyalty and followers or users who are attentive and waiting for the latest news on your blog.

Stage 5: customers

We have reached the end of this cycle and the long journey: the sale.

After a while and having achieved its main phases, you already have captivated and cultivated consumers.

The best thing about this stage is that the purchase process is completely simple, and all this because you have created a relationship of trust with your customers.

Build on a solid path, a well-structured process to capture your audience. This way, they won’t stop consuming and see what you will offer them.

Don’t try to be too clever, and skip these steps to make a quick buck. That way you only generate distrust, and your potential clients will know that they are not important. Thus, their impression of you will be that you only care about money and nothing else.

This is the biggest mistake that many make with their businesses.

Conclusion

Inbound marketing is a modern strategy, applied from rational thinking to create an emotional effect on the consumer.

This is only based on showing how important the potential customer is to the brand.

This strategy has three stages that you cannot forget. Attract, make your customers notice you, in this step you can apply all the creative ideas that are necessary and that you want to apply.

Once your client is there, then captivate them, conquer them, and trap them. You must show them everything that your business, brand, or company has for them.

Make yourself known! Be transparent and gain the trust of many and then move on to the next step. This is a process that will take time, so remember to do it calmly and consistently.

Once they are aware of your business, it’s time to formulate a proposal. Here, you can take the opportunity to offer your product or service. Take good care of your potential client, you must be sure that they are already passed the two previous phases.

Remember that you should still offer the offer in the same way that you have been doing the previous two facets, with kindness, showing interest in the consumer’s needs, and in a captivating way.

The final step to success

Now the closing phase, congratulations! Your sale has been successfully achieved. Once you have already made a sale you have gained a customer. Be grateful and close the process by making both parties feel satisfied.

Remember to be responsible for everything you sell and keep your promises. Otherwise, all the hard work you have been doing will be totally ruined and the damage will be difficult to repair.

Now, you must keep working around your client, don’t forget it. The final phase is keeping them at your side. So, you must continue to motivate them, especially your most loyal customers. Keeping the spark in them is important to continue making successful sales.

Use all the digital channels you want

Where can you apply this strategy? You can use all digital channels to apply this technique.

There are no limits. This practice doesn’t focus on the use of some specific digital media, but on applying everything necessary to attract customers and keep them loyal to the brand.

The only caveat we can make about this marketing technique is that it is based on a time-consuming process. Patience is essential.

You shouldn’t hurry to achieve your goals. Work on your perseverance and dedication. Consider first being willing to take the time it deserves to get sure results.

Let’s finish with some successful examples

Starbucks

In the market, many successful companies are using inbound marketing such as Starbucks.

This renowned franchise knew how to make its clients fall in love and through social media created a community around the enjoyment of life.

For this, it places its bets on emotions and feelings. One of the best strategies of this famous brand was to put the names of consumers on their glasses.

This created a sense of belonging and has been key for many people to share photographs of the brand on their social media.

Adidas

Another brand that has created a pleasant experience with its consumers is Adidas.

This brand has created an App specialized in training. Regardless of the time or place where you are, you can have a personalized coach just by using your mobile.

Adidas showed once again its concern for the needs of their clients and the fit life of each one of them.

Strategically directed to its target, the app offers training routines, a blog with topics of interest, and of course a very timely list of products.

Always

Always, the feminine pad brand. Through the “Like a Girl” campaign promoted the enhancement and empowerment of women. As a result, this brand got people talking.

With this captivating strategy, their website became a source of useful and inspiring content. Where everything is dedicated 100% to women.

Always offers its clients tutorials, tips, YouTube videos, and a lot of valuable content.

Besides, it also offers them the possibility of making use of a period calculator. Which helps all women to more accurately determine their menstrual cycle.

As you can see, there are many strategies that you can apply to inbound marketing. Don’t let your business be left behind, position yourself in the market, and attract more sales than you think.

BluCactus, your ally in Digital marketing

BluCactus international marketing agency serves clients all over the world.

Our specialty? The creation of web designs and SEO positioning in online searches.

Besides, our group of experts is dedicated to helping businesses and brands succeed in one of the most competitive sectors in the market, the digital world.

BluCactus will accompany you every step that your brand takes.

This goes from the creation of the branding of your business to the creation of content.

Our focus is on supporting you with the development of your website or the administration of your accounts on social media.

This online marketing agency, based in Dallas, TX, seeks to strengthen your image as a brand and take it to the next level.

Don’t wait any longer to have the help of the best specialists in digital marketing and contact us through our social media or website.

If you want to keep up with the world of digital marketing, we invite you to subscribe to our monthly newsletter.

What can the automotive industry do to stand out? Marketing is your answer. This will help you to make your clients make a good decision, which is choosing you. Besides, we assure you that marketing is perfect for those who work on the design, development, manufacturing, and sales of automobiles. The best marketing strategies for the automotive sector.

In this post, we will compile a list of action-based strategies. These will help you to cover the needs, tastes, and interests of your clients. Thus, thanks to them, you earn their trust, increase them, and keep them.

First, the brand image

Before we begin, you must keep in mind that every good marketing plan starts with perfect branding. This means the image of your brand and all that entails it.

Let’s start with the logo, which must be impressive and consistent with your services. Next, we have the name, which should be practical and easy to pronounce. If not, your company won’t stand out and customers will avoid giving it recognition by its official name.

Marketing strategies for the Automotive Sector, This will also happen if the name is too hard to write.

The values ​​of your brand must always be present in all visual art. These will talk about your brand and express those thoughts that you cannot express in words or long texts.

Last but not least, we get colors. This element is very important. Thus, you must select a color palette that suits your company. This way, people will easily identify it from the competition. As you can see, colors provide personality and are very important for branding.

Segment customers

Defining and knowing your audience is a vital step to carry out a set of strategies as part of a marketing plan.

For this, you must focus your efforts on making the communication between your clients and you easier. Not only that but knowing your customers gives you the advantage of giving them what they need or want.

You can divide a group of people by age, gender, or income. Or, on the other hand, by geographical variables. For example, country, city, communes, or nearby sectors. You can also do it by demographics such as men, women, children, and families.

There are many ways to do this. Another way would be defining lifestyles and the time in which you want to serve your audience among others. Take a look at who buys your car, the model they choose, the price they can pay, etc. All of this will allow you to understand the personality and profile of your clients.

A perfect automotive marketing plan is one built from the knowledge of who your audience is. Thus, every action, campaign, content, or specific offer revolves around them.

First strategies to apply

Traditional strategies, Marketing strategies for the Automotive Sector 

In this sector, we cannot forget the traditional media. These mass media such as radio, television, the press are essential to make your product known.

They reach an audience that will require your services but do not constantly use technology to be aware of the news. Thus, you cannot rule this audience out.

Through these traditional channels, you can give information about your company, services or products, location, and contacts.

Not only that, but you could also share tips, recommendations, curiosities, and much more.

Generate agreements

Offer deals for your services or products to businesses or companies that need them.

This is an excellent marketing strategy that will allow you to boost your sales.

This, in turn, will let you position yourself in the industry.

Mouth to mouth, Marketing strategies for the Automotive Sector 

Word of mouth marketing is a strategy that builds customer loyalty.

If you offer a good service, chances are that your clients will recommend you to friends, family, or anyone that asks.

This also happens online and it can have an even greater impact.

Thus, try to avoid negative comments and bad ratings. If you are wrong or made a mistake, apologize, and be transparent. This way, it won’t affect the image of the brand.

Digital media for marketing actions

Use social media

Analyze which social media platform best suits your business.

For this, you must take into account the segmentation you did before. However, you don’t need to use all of them. Just focus on the platform that your users use the most.

If you neglect your social media and don’t post often, the public won’t see you and what you offer. What’s more, they won’t trust you.

You can create content in advance and on schedule. This way you will feed your followers with content. Not only that, but you will ensure that your customers and potential clients know every news, services, and products that you are offering.

Use a website, Marketing strategies for the Automotive Sector 

Having a website is vital if you want your client to trust you. As a result, they will be able to see every detail about your company in real-time.

Remember that people, most often than not, visit official websites from their cellphones.

This means that you must optimize it in full so that they don’t run into an issue.

For this, you can use the Wix or WordPress platform. These will allow you to make a super easy website without having to use an HTML code.

If you don’t know how to use them, don’t worry!

Company customer relationship

Interact with your customers

If you want to connect with your customers, do it through social media.

As a result, you will be able to build and maintain a relationship with them

Besides, regular communication with your customers will show them that your company is active.

Not only that but it will also show the message that you care for them. Don’t forget to use hashtags and mentions in your posts.

Respond to online comments and direct messages

Marketing strategies for the Automotive Sector. Don’t forget online comments or direct messages. These are just as important as a complaint so for that reason you must pay attention to them and don’t leave them on reading.

Not only that, but you should also be polite and empathetic. This way, you will encourage your clients which will then lead to them feeling secure when buying.

Avoid discussions in public. This will not give your business a good image and can seriously damage your reputation. If you want to solve or face a situation, you must do it by private means, that is, a direct message to the client, user, or buyer.

Many clients or interested parties will contact you through direct messages. However, this doesn’t mean that you must make them wait. If you do this, they will lose interest. In the digital world, time is worth money and is of the essence.

For this, we recommend using a quick response so that your client or future buyer knows that their concern was taken into account.

Marketing strategies for the Automotive Sector, Use of surveys

Surveys are a tool that allows us to evaluate the development of the company.

Surveying the most important aspects that need to be measured, in an easy and simple way, will allow the company to solve external and internal problems.

Customer feedback with online surveys is very useful to know what they want and what their needs are.

A good plan is to send these through emails after that customer has made a purchase or shown interest in a product.

You can also use certain social media tools. These will allow you to survey your followers in real-time. As a result, you will create a meaningful interaction.

Other positive digital media for the automotive sector

E-mail marketing

E-mail is still the most important platform no matter how old it is. Thus, you can use it in different ways to create different marketing strategies.

It is also a simple option, and easy to use. With it you can:

Get new customers: You can create an email where you present your company, services, and products to people who may be interested in it.

This way you will be making your brand known. As a result, you will be able to attract new clients or buyers.

Take care of your customers: You can use e-mail in a personalized way to keep up with your most loyal customers.

Not only that, but you can also send them a reminder, show them the news, or offer them discounts or special promotions. Use them to motivate future purchases.

Today, some tools allow you to make emails with special templates so that your email looks very corporate. One of these tools is MailChimp.

Now, we’ll leave you a link to a video on YouTube with a tutorial that teaches you how to use it.

Online classifieds

Another way to get your vehicles, articles, products, or services to a wider audience is through online platforms.

These give the benefit of posting to allow you to make an online sale.

Some of them charge per post and others charge a small commission per sale.

Depending on where you reside you can find out about these sales services with online classifieds.

Online Advertising campaigns

Online advertising campaigns help attract customers. These are extremely effective because they do not work through an algorithm and can be seen by thousands of people.

You can also run advertising campaigns through Instagram, Facebook, and YouTube.

Besides, you can also create some in a web banner set on a highly visited page. Of course, this marketing strategy carries a cost depending on the platform you use.

This can also be offered to your company if you have a website or blog, and if it has good visitor traffic, to have extra income.

WhatsApp, your best ally

Don’t forget your WhatsApp. Using WhatsApp business will give more representation to your brand.

This tool will allow you to enhance the corporate image of your brand and will give you more professionalism.

With this option, you can configure a catalog, work hours, place the location of your physical store, describe your company, and give automated responses, among other options.

By obtaining a corporate profile, clients will feel more reliable and peace of mind.

How to create content with value

Use your story. Storytelling

All human beings are emotional beings. Telling your story will captivate the public and make them understand you. Not only that, but stories also allow them to identify with you.

So, you can transmit the values ​​of your business. You can base this strategy taking the products into account or not, everything varies according to creativity. But, your main focus should be showing or exposing the company.

Storytelling can be applied in different formats such as texts, photos, podcasts, and posts. However, the best received and most effective format for the number of elements that are handled is videos.

Audiences can be fascinated by the brand by witnessing visuals, images, excellent editing and production, music, voice, and more. Tell your story in the best possible way and conquer them.

Create videos as a strategy

As we mentioned earlier, videos are the most attractive and interesting format to show everything we want.

They are perfect for a sector where the visual part is essential. Remember that nobody buys without seeing and being captivated.

Besides, you can use them to show a vehicle or product; or to provide information to help make a purchasing decision. At the same time, they can be easily shared and attract the attention and curiosity of the public.

You can create some videos in simple mobile apps like InShot and Filmora.

Create useful and relevant content

Content marketing is just as important as well-paid advertising. These will help Internet users by being able to solve their daily problems and doubts. In short, it allows you to show what your company knows about the sector it works.

The contents that you can use are attractive, informative, or educational photographs, videos, detailed product information. Some content of offers, promotions, relevant data, and more. Remember that as we said before, visuals sell more than the text.

Do not miss interactive content, this will make the public be aware of everything, and do not forget you.

The value to your brand

To achieve more than commercial expectations with your audience, your brand must have social commitment and innovation in each of your strategies.

Today’s hot topics like caring for the environment and renewable energy are important to many users.

Connect with the audience that usually chooses products or services according to their lifestyle and values.

Another important aspect to take into account is that the automotive sector is very attractive for both men and women. Thus, don’t rule out any gender. This way, you will show that your company is inclusive.

Analyze your KPI’s

The key performance indicators are called KPI’s. These are metrics that allow you to analyze the scope of the objectives.

What can you analyze? You can analyze likes, comments, interactions, mentions, visits, time spent on the page, and more.

The analysis of the KPIs is necessary because this is what will show you if your marketing strategies are getting good results or not. This way you can define whether to continue with those actions or implement new ones.

Remember that depending on your objectives, how you do your metric analysis can change. Here we give you a video where they explain a little more about the KPI’s.

These are just a few marketing strategies. Don’t forget that imagination is what makes possible the creation of actions to be taken strategically to grow or position a company. Marketing strategies for the Automotive Sector. Do not limit yourself, but always carry out quantifiable strategies according to the size and possibilities of your organization.

BluCactus, your ally in Digital marketing

BluCactus international marketing agency serves clients all over the world. Our specialty? The creation of web designs and SEO positioning in online searches. Besides, our group of experts is dedicated to helping businesses and brands succeed in one of the most competitive sectors in the market, the digital world.

BluCactus will accompany you every step that your brand takes. This goes from the creation of the branding of your business to the creation of content. Our focus is on supporting you with the development of your website or the administration of your accounts on social media.

This online marketing agency, based in Dallas, TX, seeks to strengthen your image as a brand and take it to the next level. Don’t wait any longer to have the help of the best specialists in digital marketing and contact us through our social media or website.

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