How much does a Google Adwords campaign cost?

Do you want to know the cost of Adwords? There is a very important question that everyone who starts with online marketing is asked. As specialists in digital marketing, we listen to it all the time. Especially those who are still beginners in what is known as paid searches. How much does a Google Adwords campaign cost in Mexico? It is an excellent question, very reasonable. After all, newbies in PPC, or pay per click, should be interested in your response. Read on to find out how much Google Adwords charges.


BluCactus - How much does a Google Adwords campaign cost - diferent directions of business paymentHow much is a business expected to pay to advertise on Google? It is vital to answer that question before starting your marketing campaign. However, there is no simple answer that fits all businesses or companies.


The most common answer is, without a doubt, it depends. But what does Google Adwords charge for? We will analyze the factors on which advertising on Google Ads depends:


  1. The type of product or service you wish to sell
  2. The popularity of the keywords you want to use
  3. The size of your business
  4. The quality rating of your ads


We will explain what each of these points means and how you can get an approximate budget for your marketing campaign. How much does Google Adwords charge? There is no same price for everyone, so you should consider all the factors to know how much money you should be prepared to spend.


Explaining the variables to know how much a Google Adwords campaign costs


BluCactus - How much does a Google Adwords campaign cost -woman with a question markHow much does a Google Adwords campaign cost? The cost of the service previously known as Google AdWords depends on several variables.


In this publication, we will explain what these variables are and how they will influence the cost of your ads. We will classify the concepts you need to know to create a realistic budget for your marketing campaigns in Google Ads.


If you are reading this article, you may be totally new when it comes to PPCs and have many questions about how the service works.

  BluCactus - How much does a Google Adwords campaign cost - computer looking for google ads

Let’s first define what PPC is. PPC is an abbreviation of pay per click, which means pay per click. In a PPC ad service, such as Google Ads, you will only pay each time a user clicks on your ads.


Keep reading this article to learn all about how Google Ads works and how the price you are going to pay is determined. No matter what your question, we are here to help you understand how the popular Google ad system works.


There is the main question that we are going to answer, of course. How much does a Google Adwords campaign cost? As we said before, this question has no easy answer.


Therefore, we will present it step by step so that anyone can understand it. So how much does it cost to advertise on Google? With this guide, you will be able to know how much money you will use in your first digital marketing campaign. It does not matter if it is an online store or a business


Overview of the factors that influence how much Google Adwords charges


BluCactus - How much does a Google Adwords campaign cost - computer with a search termBefore we begin, we will synthesize in a concrete way all the points that we will explain throughout the text.


This is a summary answer to the answer to our starting question. How much does a Google Ads campaign cost in Mexico? These are the factors that influence this cost:


Google Ads is based on an auction system. This system rewards businesses that have high-quality ad campaigns. How do you reward them? How much does a Google Adwords campaign cost? With lower prices and better ad positioning.


BluCactus - How much does a Google Adwords campaign cost - computer with a search term

You can exercise control in all aspects of how your Google Ads budget is being used.


Some tactics to achieve this are ad programming, geographic specification and limiting your ads to certain devices.


How much does a Google Adwords campaign cost? The average cost per click on Google Ads is between 1 to 3 dollars in the Search Network.


The average cost per click on the Display Network is 1.02 dollars. The Search Network shows your ads on the search engine, the Display Network on Google affiliated sites.


The most expensive keywords


BluCactus - How much does a Google Adwords campaign cost - computer with a zoom on itThe most expensive keywords in Google Ads can cost up to 51.19 or more dollars per click. These are highly competitive keywords in areas that generally have high value for the consumer. For example, lawyers or insurers.


Large corporations spend up to 52,000,000 dollars annually on paid Google Ads searches. How much does a Google Adwords campaign cost? On average, medium-sized businesses can spend between one hundred seventy and one thousand and 10,239 dollars a month in their Google Ads campaigns. This can add up to one million ninety thousand to two million two hundred eighty thousand dollars a year.


Now that we have defined the general points of Google’s costs, we can answer the key question more fully. How much does a Google Ads campaign cost in Mexico? We will look for a complete answer that allows you to make an exact calculation of what you need to invest and how much you can earn.


How much does a Google Adwords campaign cost? There is not a single price.


BluCactus - How much does a Google Adwords campaign cost -computer with people using the loopHow much does a Google Adwords campaign cost? Depending on the industry of your business, keywords can be either very cheap or very expensive.


And if you are looking for popular keywords with many searches per month, you can pay a lot of money for each click. One of the main mistakes when campaigning in a PPC service is not doing the necessary research before starting.


As we said, based on your industry you can pay as little as three-point nineteen dollars for one click. However, you can also pay more than 100 American dollars per click.


How much does Google Adwords charge in Mexico? It depends, to a large extent, on what you are announcing. Get all the possible information. Mainly, research the individual keywords that your business is going to focus on.


How much does a Google Adwords campaign cost? Understanding how Google Ads works.


BluCactus - chart with information of peopleHow much does a Google Adwords campaign cost? To know how much a Google Ads campaign costs, you need to know how the platform works and how you buy your ads.


One idea that many have about Google Ads is that the one with more money to invest has more influence. Although having more budget does not harm you, there are other factors that influence your power to advertise. As already mentioned, Google Ads works as if it were an auction. Let’s see how this process works, what is the way you decide in which keywords your ads appear.


How much does Google Adwords advertising cost? Everything is based on the ad auction. Ad auction begins when a user enters a search term. Subsequently, Google determines if your search term includes keywords for which advertisers are bidding.


If advertisers have made bids for any of the keywords in the user’s search, the ad auction begins. The purpose of the auction is to determine the Ad Rank or position of the ad. Here it is decided where each ad will be positioned.


The auction determines the inclusion and position of the ads according to the Ad Rank formula. The Ad Rank formula is based on two main factors that we will talk about later: maximum offer and value rating. Once your Ad Rank and your value rating have been calculated, Google will use this information to determine how much you will pay each time someone clicks on your ads.


How much does advertising in Adwords cost? Ad auctions vary depending on the popularity of the keyword


When it comes to paid searches, there are certain keywords in which everyone will want to make offers. These keywords are usually popular with large companies.

  BluCactus - How much does a Google Adwords campaign cost - computer with a search term

How much does a Google Adwords campaign cost? When this happens, what results is a bidding war between two giants. Having two international businesses trying to overcome, you can only expect one thing: high prices.


On the one hand, you have very cheap keywords in which you can advertise for pennies, although it is not always the best idea to advertise on them. Meanwhile, there are also expensive and popular keywords that can cost you up to thousands of dollars per click. But do not worry, these expensive words are only for certain industries, and it is very likely that you do not have to pay so much for your ads.


Some of the most expensive keywords are for industries such as law, insurance, and finance. Here we find lawyers, insurance houses and banks. These keywords are very expensive because those who use them are looking for customers that leave them a lot of profits individually. Some of the keywords, for example medical expenses insurance, can cost up to 269 dollars per click. Speaking of expensive keywords, how do you know how much each keyword costs? How much does a Google Adwords campaign cost?


How much does it cost to advertise on Google? It depends on the keyword.


BluCactus - How much does a Google Adwords campaign cost - computer with a search termHow much does advertising on Google Adwords cost? If you are thinking of starting a campaign in Google Ads, it is very likely that you want to have an idea of ​​how much it will cost.


Although as we mentioned there are several factors that determine the price of the campaign, there is a very important one that stands out above the others. The keyword. We will explain how the price of the keyword is decided, what is different depending on the industry and its popularity.


To get a general idea of ​​how much a keyword can cost, Google has a tool for you. This tool is called the Keyword Planner, known as the keyword glider in Spanish. You just have to enter a term or keyword and the tool will give you all the related keywords. You can even adjust the search so that it only shows you the cost of ads in a specific country, such as Mexico or the United States. This can have an impact on prices as advertising in certain countries is more expensive than advertising in others.


Bidding for keywords


Blucactus-How-much-does-a-Google-Adwords-campaign-cost-Bidding-for-keywords.How much does a Google Adwords campaign cost? Once the results are loaded you will see a column that indicates “suggested offer”.


Here is your first indicator of how much a Google Adwords campaign costs. This is an estimate calculated from all advertisers that have ads for that keyword. It is an approximate based on an average.


Your cost may vary depending on other factors, such as the quality value we will talk about next. Even so, it’s a good way to estimate when you’re going to pay for your marketing campaign.


Depending on the industry you will be able to determine if the cost per click is considered expensive or not. If all keywords cost more than 10 dollars, then you are probably in a fairly expensive market area. If the price is 0.54 to 1.08 dollars per click, you’re in luck.


How much does a Google Ads campaign cost in the USA?


BluCactus - How much does a Google Adwords campaign cost - computer with a search termNow you’ve seen how much the keywords can cost and how you can use the Google tool to estimate the cost per click.


It is time to continue with other elements that will help you calculate the cost more accurately. So how much does a Google Adwords campaign cost according to what Google charges you? This is a fairly simple question.


How much does a Google Adwords campaign cost? Although it may sound complicated for those who start with the PPC, the answer to this question is what do you decide how much Google charges.

  BluCactus - How much does a Google Adwords campaign cost - man going crazy with a line chart

That’s right, it is the user who determines how much your ads cost depending on which option you choose. Google Ads can be an automatic platform or a manual platform. This means that users can let Google adjust their bids automatically. But there are also users who want total control over what they are going to pay. Keeping control means that you decide how much Google will charge you per click. What you do is decide the number of your maximum offer and Google takes care of the rest.


However, just by placing a low offer does not mean that you will receive many clicks for that price. In fact, if your offer is very low, no one may see your ads. How much does a Google Adwords campaign cost?


Why? Because Google will send them to the subsequent pages of search results or they will only appear at low traffic hours. It is recommended if you want to receive many clicks, that you make offers of approximately 0.27 dollars more than the recommended offer.


How much does a Google Ads campaign cost? Big corporations against small businesses.


BluCactus - people in a rocketAs previously mentioned, the cost of Google Adwords depends on the type of company you belong to. If it is a very competitive or popular industry, it may be better if Google takes care of everything and that your offers are automatic. Because some prices may change very quickly, making manual offers will not give you the best results. 


Many large companies will have an automatic system to always surpass their competitors. Working manually, you cannot be at their level.


For small businesses, it is common for them to achieve their goal with only 0.54 dollars per click. However, if you want to be among the four ads at the top of the first page of results, you will need to make offers higher than your competitors.


How much does a Google Ads campaign cost? The quality rating and its effect on prices.


BluCactus -men ranking with four starsThere is a concept that we have mentioned a lot throughout the article. This is the quality rating, one of the most important factors that affect how much it costs to advertise on Google Adwords. The cost of Google Adwords is determined by the quality rating.


Every advertiser and ad campaign in Google Ads have a quality rating. Having a good quality rating means you will save money and pay less per click compared to other advertisers.


A poor-quality rating means that you will pay more per click. In fact, a bad grade can lead you to pay 100% more than the competition.


BluCactus - SEO

How is the quality rating determined? Through optimization for Google, similar to what is done with SEO. Advertisers that optimize their landing page and ads that include the keyword receive a better rating.


In an industry as competitive as online ads, many businesses will do everything they can to make sure they have a good quality rating. After all, this will significantly lower the cost of your ads.


In the future, at BluCactus we will make a guide on how you can receive a better-quality rating and dramatically reduce your cost per click. Remember, having a good quality rating can be the difference between a profitable campaign and simply spending a lot of money. Quote your Google AdWords campaign with us to increase your sales!

  BluCactus - Contact information

How much does a Google Adwords campaign cost?, Conclusion


The cost of Google AdWords depends on the size of your business, the quality of your ads and the popularity of the keywords that you are going to use is what you will pay to advertise on Google.


How much does a Google Adwords campaign cost?

  BluCactus - How much does a Google Adwords campaign cost - business giving a plant water

You can usually estimate how much it costs to advertise on Google AdWords using Google’s keyword planning tool.


To get the best price, your best option is to turn to a professional digital marketing team.


BluCactus we have everything you need to make your marketing campaign a real success.


Already have your optimized Google campaigns? Leave us a comment with a “Yes” if so or a “No” if you still do not apply it to your business.


Quote your project to create your own Google Adwords Campaign Project
to increase your audience and sales today!


5 Benefits of Influencers Marketing

The popularity of Influencers Marketing has been significant in recent years, but how do you know the profile of the ideal Blogger or Youtuber? I comment on some peculiarities to choose it according to the Branding of the brand of your product. Come I invite you to continue reading the 5 Benefits of Influencers Marketing. See you inside!


5 Benefits of Influencers Marketing. What is an Influencer?


BluCactus - Benefits of Influencers Marketing - an influencerHe is a person with popularity in social media given his ability to persuade and intervene in the decisions of users regarding the purchase of a product, after visiting a website or social networks.


The strategy of including a leader with massive followers can be an ideal tactic to ensure that your commercial message reaches the defined target, but what are the attributes to consider for a Brand Leader? I present the details below:


1.- 5 Benefits of Influencers Marketing, Establish own brand: They are communicators and capable of transmitting messages effectively and creatively appropriate to the target. They have the creative spark to elaborate the contents precisely and adjusted to the product.


2.- Structuring community: Under a set of followers you can direct your own community and strategies can also be focused so that followers who want to increase their user flow increase.


BluCactus - Benefits of Influencers Marketing - people watching their phones3.- Versatile: They are a figure adaptable to any business profile you have. Is it fashionable? Is it from Technology? So, they will be adaptable to any user prototype. Their form of interaction must be suitable and adaptable to the circumstance.


4.- Feedback: They will be a useful means to share information, since they will be a link to disseminate information to followers and generate conversations that nurture and create user interest in the product.


In addition, this phenomenon has caused an incredible impact on trends related to digital marketing linked to Opinion Leaders. It should be noted that, according to Report Nielsen reports, social networks and brand representatives are an ideal means to reach an audience appropriately.


5 Benefits of Influencers Marketing, What are Influencers Marketing?

  BluCactus - Benefits of Influencers Marketing - influencer on instagram

It is a strategy based on the use of influential people with social profiles such as: Blogger, Instagramer or Youtuber. In this way, you will be more comfortable transmitting the commercial or corporate message to reach the objectives set.


You may be wondering how to establish a link with the ideal Influencer? It is indicated that you seek to approach in discreet, through social networks or mention him in Blogs.


According to the above, you are opening up to create a relationship and propose campaigns to improve online business advertising.


By selecting an Opinion Leader in digital media, you can see assertive and appropriate changes depending on the Brand Representative chosen. For example, we observe how a certain prototype that previously did not consume your product, maybe accessible to start acquiring it.


When developing an action plan, you will see changes in:


5 Benefits of Influencers Marketing, Scope: Through publications, you can be disseminated to a popular and credible mass audience. In this way, the visibility of the company will be broad and precise to the social community.


BluCactus - Benefits of Influencers Marketing - actions plans with a puzzleRelevance: Disseminate information or content of value that allows to capture the attention of users. So, you can plan the launch of dissemination campaigns about the service of your company.


5 Benefits of Influencers Marketing, Engagement: When creating an interaction or user feedback about the published topic. In this way, the customer’s relationship with the product can be loyal or increased.


Are you thinking of complementing your digital strategy? By including your planning with Influencers, you take a point in your favor!


You can increase the number of users and establish an effective link with the community that identifies with your product.


What are the advantages of Advertising with Influencers?


The participation of an Opinion Leader is essential if you want to obtain benefits in your Company Branding. I present more information below:


BluCactus - Benefits of Influencers Marketing - men using his phone and a magnet5 Benefits of Influencers Marketing, Improve recognition

It helps to improve the authority of your website, that is, you will have the approval of a popular leader in opinion. In addition, your level of advertising will be more assertive and will bring ideal results based on the proximity and reputation of the community.


SEO positioning

Your content will add value that brings interest to the target audience. In addition, you can expand the market and your customer profile, since you will have a reach. In particular to millennials who are a digital consumer population.


5 Benefits of Influencers Marketing, Organic traffic

It is possible to create content strategies that trap user participation on the web, this will bring more organic traffic. It will also create a flow of recommendations and potential followers or potential buyers of the product.


Conversion rate

It is possible to present strategies that promote digital advertising campaigns, so the level of online shopping shows growth. An alternative is to create promotions to easily reach the user or potential customer.


BluCactus - Benefits of Influencers Marketing - people with social media around themSocial networks

By creating campaigns by Instagrammers or YouTubers with detachment, you will have the possibility to create a level of interaction through social media. So, you can link in a concrete and precise way.


Keep in mind that a Blogger with an online career handles the appropriate language to approach the target audience that fits your brand.


5 Benefits of Influencers Marketing, Influencer path

When selecting the leader with social media recognition, you should be chosen based on viral and novel stories that make it popular.


That is, its trajectory must be of great impact that has an impact on the target audience of your business.


How to design Influencers Marketing campaigns for your social media strategy?


When starting with your Marketing planning to increase the visibility and positioning of the company it is ideal that you make use of opinion representatives and follow some steps such as:


BluCactus - person sitting next to a monitorSet Objectives

It is important that you capture the purpose of your digital planning. Increase brand branding? Do you want better visibility? Digital KPIs such as CPM, CPV, CPC are measurable through the Metricool or TweetBinder tool, which can be useful when making the metrics.


In addition, you will have a reference of the effectiveness of your campaign you can detect if it is adjusted to the target audience.


Set Criteria

When selecting your opinion leader, it is essential to define the Buyer person according to the target audience. So, you can consider the association of the specialist and its relationship with the values ​​of your company, for example, does your company sell a Smartphone?


Based on the above, when choosing a Technology Blogger, you are expanding the subject, the ideal thing is to choose a leader in social media exclusively on smartphones.


Evaluate communication

Do you think it is enough to give your web or social network a look? Ideally, follow up and evaluate in detail the previous campaigns and the results obtained.


It is appropriate to verify how was the participation in the projects? What was engagement? Remember that they will be the image and representation of your business.


BluCactus - Benefits of Influencers Marketing - person using a computer with a pencilEvaluate technical skills

That is, you can determine the technical skills to disseminate the information to the audience. In addition, the strategies to maintain the interest and participation of each member who makes the posts, visit the web or integrate into the social environment.


Quality or quantity of Followers

It is ideal to specify the followers who feel identified with the subject. Social density can mean that there are many people who are not an affinity for the issue.


So, the quality of followers will be given by their participation in the publications of the topic, which will give value to your brand.


5 Benefits of Influencers Marketing, What are the tools used in Influencers Marketing?


Online you can get multiple instruments that can help you build your digital strategy based on Influencers and increase the recognition of your business. So, you can choose some of the ones mentioned below:

You will have free access and limited by use. By making use of Buzzmonitor you can carry out research according to the theme of your company and thus locate the profile of Opinion Leader based on the number of followers that best fits what you are offering.


BluCactus - web site with the heepsy brand on it5 Benefits of Influencers Marketing, Heepsy

The free version has simple search functions, if you want to access advanced options you just have to pay.


Social blade

It gives you values ​​related to the YouTube network, through the number of followers, subscribers, interactions, likes, comments but it is ideal to locate the most popular YouTubers, according to the published videos.


Influence fee

Just by placing the name of the representative brand Leader under the Instagram network, you can detect the payment they receive for the businesses with which they have a link.


BluCactus - web site with toolBrandwatch

Using this platform gives you access to audience data, followers and engagement of users who visit the social network.


You will have a statistic if the relationship with the brand representative can be beneficial or harmful to your business.


5 Benefits of Influencers Marketing, Linkedin Social Selling

It shows you the level of influence that a LinkedIn member has from the contact number, visits to his profile, number of comments and recommendations.


Fake follower check

It was created to debug the Instagram network of fake Opinion Leader, since the social network has been used to commit digital crimes and create accounts with information with false attributes.


5 Benefits of Influencers Marketing, How can BluCactus help you in the Advertising Strategy for Influencer?


In BluCactus we have the tools to guide you in digital campaigns based on the use of opinion leaders because our staff is qualified with the knowledge and experiences in online strategies appropriate to the profile of your company.


In addition, we adjust to the Buyer Person associated with your brand to establish the necessary guidelines that allow the execution. You have doubts? Contact us and we will give you personalized attention. At your disposal BluCactus! Your Digital Social Media Marketing Agency in Dallas! Your achievement will be ours!


Quote your project to create your own Influencers Marketing Project
to increase your audience and sales today!


Marketing Strategies for Restaurants

Are you applying Marketing Strategies for Restaurants in your business? The Marketing Marketing action plan is ideal to connect with digital and offline advertising to boost your business. Do you have any doubt? Come I invite you to continue reading in the next post. See you inside!


What are Marketing Strategies for restaurants?


Blucactus-What-is-Marketing-for-restaurants.- woman with an ipadIt consists of the application of sales techniques and product marketing gastronomic to improve customer satisfaction. Keep in mind some questions:


Based on this, you must draw marketing guidelines for your restaurant and the ideal means to have contact with your target audience. Therefore, it is necessary to establish some parameters to fit the client profile that suits your goals and objectives as a restaurant.


The Marketing Strategies for Restaurants are intended to meet the needs of your potential customer, to meet the requirements.


Is your business local or do you have franchises nationwide?


BluCactus - Marketing Strategies for Restaurants - person taking a picture og their mealIt is important to note that the marketing application consists of 2 types:

  • Offline 


Through physical media such as flyers, magazines or test campaigns.


The use of tools such as websites, blogs, newsletter and positioning SEO. The idea is to take the initiative and the actions framed in improving the image of your business using offline and online tools according to the type of consumer.


Marketing Strategies for Restaurants


That is to say, using advertising techniques in food stores, it allows you to increase market management and you will drive your growth. When applying marketing you are applying strategies focused on improving the gastronomic sector and strengthening the following aspects:


  • Strengthen relationships with consumers and connect Markwith users.
  • Loyalty to potential customers.
  • Boost products and boost sales.


On the other hand, marketing action plans will be successful in carrying out an analysis and structuring the guidelines to follow. So, you can perform an evaluation and verify the level of productivity of your company, to approach.


 What are the Advantages?


BluCactus - Marketing Strategies for Restaurants - plan eventsSchedule events

Based on the schedule a tasting dishes to potential customers to give them a demonstration of the different dishes and delicacies that trade offers.


It is possible to use it as an alternative to approach the Chef with potential clients to gain confidence and establish empathy with them.


The strategy is to make a difference, offering attractive and own dishes that catch the user.


BluCactus - Marketing Strategies for Restaurants - brand embassadorMarketing Strategies for Restaurants, Brand Ambassador

When using influencers can boost your food business.


To do this, it is indispensable that you select any that are linked to the gastronomy sector that you are offering. 


Thus, according to the popularity that the brand ambassador maintains, you can maintain a flow of followers in social networks, blogs, fashion or social media.


BluCactus - person ordering food via an app

Marketing Strategies for restaurants, Electronic store

You can implement an e-commerce system through an electronic store.


This allows you to provide service for home orders more easily and efficiently.


Personalized online attention is a benefit that allows you to limit distances and favor the tastes of each potential consumer towards your product.


Marketing Strategies for Restaurants, Closeness, and Familiarity

BluCactus - Marketing Strategies for Restaurants - closeness and familiarity

Through a website, you can create closeness and feedback with different customers who purchase your product. For example, you can include in the services section and area for comments within the web, which allows you to create a link familiarity.


Your history and transcendence as a company will be the basis for maintaining a dialogue with users who identify with what is offered. In other words, generate an effective conversation that works to promote engagement and foster the link with your brand.


It is appropriate that you choose a representation of your product that echoes the values ​​of your identity. That is, it will bring consequences that cause impact and effectiveness with what you want to convey to your target audience.


How to create a Marketing Plan?


BluCactus - Marketing Strategies for Restaurants - choose the target audienceIt is essential the correct planning that allows you to approach your audience and make known what are the rules that must be followed to favor the growth of your company.


Marketing Strategies for restaurants, Choose the target audience


By choosing the target audience you can emphasize what are the traits that identify your selective group?


On the basis, you can emphasize and improve your reach towards different groups of people who identify with your sector.


BluCactus - segment the marketing with girls eating food

Segment the market


It is important to define the market by sectioning the type of consumers according to the affinity for food inside the restaurant.


It is vital to define what type of client do you need? What is the economic level they have?


Accordingly, you can stratify the type of product by strata and satisfy the requirements to attract and loyalty.


Marketing Strategies for restaurants, Define the objectives


BluCactus - Marketing Strategies for Restaurants - define the objectivesTo express the goals that you wish to obtain during the execution of the company.


Then, you must set short, medium and long term objectives, to comply with the times you deem necessary.


Each goal should have some guidelines that are consistent with the purpose of the company and the focus of its creation.


In this way, you can adjust to the niche market to strengthen the consumption and lifestyle of each user.


Analyze your competitor

  BluCactus - Marketing Strategies for Restaurants - analyze your competitor

Determine the actions that must be carried out to take action to improve your position and add a bonus that identifies you as a food business.


Therefore, you can set the following questions to have an orientation:


What content do they publish? Do you use tools advertising? Do you have a Web page?.


Take advantage and take the lead concerning the strengths that your business has and add information that you think is convenient according to your profile.


How to structure planning Marketing Strategies for Restaurants?


Among the guidelines you can formulate to capture the execution of marketing strategies are: 


BluCactus -computer with a page and website openCreation of Web page 


From there you can maintain digital and personalized visibility associated with the gastronomic service you are doing.


With that initiative, you can promote your worldwide expansion and improve recognition before an audience regardless of location geographical.


In the same way, a blog is an ideal strategy to connect with users and report changes or developments that may arise in the gastronomic company.


BluCactus - seo search servicesPositioning SEO


The tool SEO, allows you to reach a better position in the search engine Google.


The most important thing is to specify that keyword that identifies the Buyer person of your business and create content focused on satisfying the needs and doubts of the users in consuming your product.


From there you can follow up with Google Analytics, to know the evolution of organic visits and detect where they come from? And what is the need for a consultation?


BluCactus -social media


Social media


The use of social platforms is a complementary tool for the website.


To do this, you must select. What will be the ideal medium?


To keep in touch with the target audience that visits and knows your product.



BluCactus - Marketing Strategies for Restaurants - e mail marketingEmail Marketing


By including actions to send informative emails to your web subscriber, you can keep it informed.


In conclusion, it is an ideal strategy to make reminders and publicize promotions that you have valid in your business.


The idea is to create a connection that allows you to empathize and establish affinity links with what you are selling.


BluCactus - Marketing Strategies for Restaurants - marketing offlineMarketing Strategies for restaurants, Offline Marketing


It is a traditional advertising technique with potential and benefit to drive marketing within your company


  • Make flyers where you publish the news and curiosities of your gastronomic business. Therefore, you will have physical visibility for your potential client.
  • Formalize the creation of a billboard where you publicize the business logo, place to locate and characteristic phrase of your business image.



By integrating online and offline advertising tools you can position yourself and increase recognition before the appropriate target.


What are the main reasons why an Action Plan for restaurants fails?


BluCactus - woman drinking wineEntrepreneurship in gastronomy has been peculiar in a group of businessmen who decided to start in the preparation of dishes. However, some food stores fail to grow and consequences such as


  • Temporary business closure
  • Sales decrease
  • Little customers



So, you can have the defined objectives and know the culinary techniques. But, if you are unaware of the tools related to advertising, it will have harmful consequences for your business.


Ideally, have initiatives and a marketing plan that impact diners


Then, they will be able to recommend good service and attention by word of mouth.


BluCactus - Marketing Strategies for Restaurants - identify the target marketNowadays by not innovating and having creativity in your food place. Consequently, you will bring reasons that deteriorate and alter the proper functioning of your company. That is why it is recommended that during the creation and management of the gastronomic trade, guidelines such as:


  • Marketing Strategies for restaurants, Identify the target market

What will make you different? What kind of food dishes can you offer? By segmenting it according to strata and needs.


Thus, it will be possible for you to elaborate differences and ways of attending to it that will create your link and empathy.


  • Marketing Strategies for Restaurants, Competitors

BluCactus - Marketing Strategies for Restaurants - competitorsConduct a study of the potential adversaries that offer meals of equal magnitude. In other words, it will be valuable to know your strengths and weaknesses.


That is why it is vital that during the creation of a gastronomic place it is indicated that you have a business plan. That is, you should plan on the priorities of the advances that you consider.


It is also appropriate to be updated as to the developments that are being developed in the food sector. Thus, you will have an analysis of what is indicated and appropriate for the target audience. Consequently, you can meet their needs and take advantage of it as added value.


BluCactus - Marketing Strategies for Restaurants - contact usDo you want advice on Restaurant Marketing?


Marketing Strategies for Restaurants. We are the Marketing Agency for Restaurants in Dallas, characterized by formulating marketing strategies tailored to the online business initiative that you have in mind.


All this and much more is what the agency Marketing BluCactus brings for you. We have work plans that will fully fit all your needs and requirements. So what are you waiting for? Contact us right now!


Quote your project to create your own Marketing Strategies for Restaurants Project
to increase your audience and sales today!


How much does Billboard Advertising Cost?

It depends on a number of factors, also how much does billboard advertising cost? Among these factors are the location, visibility and the duration of the campaign that you are going to make.

BluCactus / How much does billboard advertising cost? / billboard  

For example, it doesn’t cost the same to have a billboard in Los Angeles, San Francisco, California as it does to have it in Dallas, San Antonio, Houston, the cost depends on a lot of different things that can represent an important factor for its success.


In this article, we will explain the factors in-depth for you to understand way better. In addition, we will give you all the tools needed to create the perfect billboard outdoor ad for your business and to have the highest rank of positioning and acceptation of the consumers.


What is the design of a billboard?


Properly planned, a billboard is a smart investment. You can increase your sales with outdoor advertising. However, if you do it incorrectly you can also lose money. Know the right strategies to achieve all your business goals. Create the best marketing campaigns in all of the USA, from Los Angeles, San Francisco, California to Dallas, San Antonio, Houston all the way to New York…


BluCactus / How much does billboard advertising cost? / cityFind the right price for your outdoor advertising


We will answer a variety of questions to give you the answers you need. Do you want to know how much does billboard advertising cost? It’s a variable price. The range is between $600.00 USD – $5000.00 USD per month.


This is a very open range, so you should know how the final price is determined. Do you want to know the design price of a billboard? Do you know if it’s the right type of marketing for your business?


All you need to know


BluCactus / How much does billboard advertising cost? / parkIn this article, we will explain everything you need to know. The billboard consist of massive outdoor advertising. What is the purpose of billboards?


Its objective is to attract the attention of the public that travels near the place where the ad is located. For example, by a certain street or highway.


As the name implies, outdoor billboards are found outdoors. You can find them in Los Angeles, San Francisco, California,  Dallas, San Antonio, Houston. To fulfill their function, billboard images are used that capture the public’s attention instantly.


Now, are billboards good for all types of business? How much does it cost to rent a billboard and design the ad? There are two important factors to consider. First, the ad design. Second, the rent of the place where this ad will be placed. Considering these two factors we can calculate the profitability of this type of marketing campaign.


Determining How much does billboard advertising cost 


BluCactus / billboardWhen it comes to advertising, there is only one truth. Everyone wants the best for their money. That is, spend as little as possible to earn as much as possible. The difference between a successful campaign and losing money is in every decision you make. Promoting your business in a smart way is the key to success.


Effective advertising drives your business and increases your income. On the other hand, poorly targeted campaigns only make you spend and spend without seeing any advantage.


For this reason, the first question that a business owner asks before starting a marketing campaign is always the same. How much is billboard advertising? This is a clear and concise question. However, the answer is not as simple as the question.


The complex cost of the billboard


Knowing how much it costs to rent a billboard is complicated and depends on different factors. Not all billboards cost the same. There is a wide variety of factors that change the price. So, to determine how much Billboard ads costs, there are other questions we must ask ourselves first. There are variables that determine the price of publishing your billboard on a specific billboard.


BluCactus / How much does billboard advertising cost? / billboardAlthough there are several variables that can affect how much it costs to rent a billboard, it’s easy to remember the 3 main ones: location, visibility, term.


Next, we will analyze these three factors in more detail so you can know how much is billboard advertisements. This will be very useful information for your business.


How much it costs to rent a billboard depends a lot on where your business is. For example, it’s not the same to rent a billboard in California and New York as it is in Texas.


In large cities with more inhabitants, the ads have more visibility, so the rent is more expensive. Let’s talk now about the visibility factor of outdoor advertising.


The importance of visibility to know how much does billboard advertising cost


BluCactus / carsLike its location, the visibility of an advertisement is crucial to know how much it costs to rent a billboard. As a general rule, the closer to the road there is a billboard, that is the more visibility you have, the higher the price. On the contrary, the further behind the road is the billboard, the less expensive the rent. At least generally.


This makes perfect sense when one of the most frequent problems facing the design of a billboard is considered to be the readability of the text. By placing your ad very close to drivers and pedestrians, the fundamental problem is eliminated and they are allowed to read the text more easily.


BluCactus / menHowever, there are benefits in outdoor advertising in billboards with high and low visibility. This is the reason why you have to know how much it costs to rent a billboard. Let’s give an example, let’s think about a certain business of great size and importance.


This business has published advertisements on high visibility billboards for years. For them, this strategy yields huge dividends. Being loud and flashy, and putting your mark so everyone sees it in highly visible places is a sure way to get attention.


On the other hand, there are other ways to do marketing. If your billboard layout is simple and you don’t have too much text to read, the less visible places can work wonders. How much does it cost to rent a billboard? It depends on your needs. If the design of your billboard consists mostly of images, it really doesn’t matter much how far you are from the road.


How much does billboard advertising cost? Know the duration of your campaign


BluCactus / How much does billboard advertising cost? / personThe term simply refers to the duration of the campaign in which a company will use a specific billboard. In this term, we find the only variable that companies can easily control to determine how much it costs to rent a billboard. How much does billboard advertising cost?


The location and visibility of a billboard are constant, but you, the advertiser, have full control over the duration of the campaign. And it’s important to know that the longer the term of a campaign, the less it will cost you per month.


How does it work? Suppose your business found the perfect location to publish its best and latest outdoor billboard advertising. Based on other factors, it usually costs a certain amount per month to be able to publish your ad on the spot.

BluCactus / billboard  

However, if you publish the ad for 12 months, the rent may cost 25% less. These price differences change from one billboard to another. Even so, it’s a factor to consider to know how much billboard advertising costs.


In general, running a long-term campaign is as beneficial to the exhibitor as it’s to the billboard owner. How much does billboard advertising cost?


For the advertising business, long-term campaigns mean greater exposure, which leads to the brand staying longer in the minds of consumers. It’s about doing the right thing for your business and making the most of the money invested in advertising.


Other factors to consider

  BluCactus / men

You should also think about whether the billboard rent includes the canvas because if the canvas is included it can cost more expensive.


The season is relevant as it includes protection insurance against storms and other situations that could damage your ad. When insurance is included it may be more expensive at the beginning but in this way, you can protect your investment.


How much does billboard advertising cost?


There are different types of billboards. How much does billboard advertising cost? A very common question for a business looking to advertise. How much it costs to put on a billboard depends on various factors. For example, the format, circulation, impressions, and demographics of the place.


BluCactus / How much does billboard advertising cost? / billboard

How much does it cost to put on a billboard? Determining how much it costs to put on a billboard depends on the purpose of your business. The price must be calculated according to a number of factors.


Among the factors that tell us how much billboard advertising costs, we find the size and location, also, in addition, runtime duration, and location are included.


It’s also important to know if the ads will be lit or not because in the end, how much it costs to put on billboard costs vary. However, billboard ads will continue to be an excellent advertising technique. It attracts the attention of many demographic groups and market goals.


BluCactus / How much does billboard advertising cost? / contactWhat are the conclusions?


How much does billboard advertising cost? It depends. First of all, it’s good to know that the location, visibility, and term are the 3 key factors that determine how much it costs to rent a billboard. Understanding how each of these factors enters the price equation helps you be better informed.


Making the right decision for your company is the difference between success or failure and we adapt to your budget so that you reach your market efficiently and profitably, so contact us today for more information.


Quote your project to create your billboard advertising
to increase your audience and sales today!

How much does a Logo Cost?

Wondering how much does a logo cost? A logo is an essential part of a brand’s identity. What’s the first thing a potential customer sees? The emblem, before anything else.

BluCactus / logo  

For this reason, it’s critical to use an emblem that distinguishes itself from the competition. Consequently, a professional design can be considered as an investment.


Why is design an investment? The cost of an emblem is going to be recovered as profits. This is because the design has value for your brand. How much does a logo cost? Ideally, an amount you will recover.


In other words, you will use it to improve your business. Through the emblem, you will give more visibility to your brand and your products or services.


How to define the investment that will be made when designing a logo?


BluCactus / how much does a logo cost? / calculatorTo design your logo, there are several options depending on the amount you are willing to spend. How to know how much the emblem design costs?


As with any investment, variables such as price and potential quality should be considered very well. By using the adequate method, the experienced administrator will make the decision.


This administrator will first define the cost of the design. Then, they will compare this cost with the value that the emblem is expected to contribute towards the brand. To understand this value, some key questions have to be answered.


How much does a logo cost? What are the key questions to define the cost of the design?

  BluCactus / how much does a logo cost? / questions

These key questions are varied and have varying levels of complexity. Will the emblem increase the presence of the brand in the mind of the consumer?


Will it make the brand easier to identify? How can you increase our sales? These are just some examples of questions to ask.


Once the key questions have been answered, you can proceed to the next step in the process. Let’s put it in other terms, you have to compare how much the emblem design costs with the profits it will bring to the business. Finally, the administrator will make his decision.


How much does a logo cost? Professional Design


You should always consider hiring a professional design firm. How much does a professional design firm cost? It depends, but they are worth it. A professional design firm is a team of graphic design specialists.

  BluCactus / person

A team will ensure that your logo is well designed. They will make sure that your emblem is distinctive and effectively communicate the message and the value of your brand.


It doesn’t matter if you are a business that is just beginning or an established business. After all, having a professionally designed has many benefits for companies of all sizes. The “how much does a logo cost” is not as important as the “how much it will help me earn more.” A professionally designed emblem, by the right specialists, will give you an advantage in competitive markets.


Building trust with prospects is one of the utilities that a professional emblem has. In addition, it increases the visibility of your brand by making it easier to remember. The best professional ones also create an emotional connection with consumers. That is, it’s associated with positive memories and feelings. In this way, the emblem can help increase the number of your customers.


Why use a professional firm to design your logo?


BluCactus / how much does a logo cost? / logosGood design is a powerful weapon. Many people do not understand the value of images and having the correct design. Are you worried about how much a logo costs? Its price is worth it.


Having an emblem with a great design can be the difference between success and failure. The best designs are those that help your business grow and you reach your goals.


Consider that the design is not just an image. The value of the emblem is not only in the designer’s work. How much does a logo cost? This is decided by your marketing potential. A very important point to consider is what your company will earn from it. As previously stated, an emblem is an investment. Investments ideally have an economic return.


How to define how much a logo costs?


BluCactus / logoIt depends on your purpose and the size of the company. However, every one of them meets four key points. If you do not comply, it’s not a logo. First, a design is a vector graphic. Vector graphics can be increased or decreased in size without losing quality or readability. Emblem exist to be used in a variety of media, so you must adapt to them.


The second key point of it is that it represents a meaning clearly. This meaning must be understandable regardless of size. Third, the emblem must be able to be used both digitally and physically.


BluCactus / computerOnce you have the emblem, you should use it as the heart of your corporate identity. This is because you must maintain design consistency. Therefore, the design must be able to be printed or added to the design of your website.


Finally, the design is unique. How much does a logo cost? When we talk about professional emblems, there should be no other businesses that use the same emblem. If this situation occurs, professional work was not done. These are four points that you should keep in mind when thinking about emblem design.


In them, you will find the difference between professional designs and amateur design. How much does a professional design cost? More than an amateur one, but it’s worth it.


Generally, how much does a logo cost?


BluCactus / how much does a logo cost? / personAs with any other service, the emblem design has a wide range of prices. The quality of the final result is subordinated to these prices. There are many packages and professionals to which you can go. Before making your decision, you should know what your money is going to give you.


Let’s start with a clear and very concise statement. How much does a logo cost? The $ 50 MXN or $ 100 MXN or even $ 200 MXN are not emblems. Why? Because they do not meet the 4 key points that we previously defined. Adaptable to any size, understandable, usable digitally and physically, unique. They may meet one or two, but never four.


When you ask for a design on any random stationery store, it’s very likely that they will deliver a plagiarized graphic. And this is a best case scenario. Many times its just typography with a white background, something that you will not be able to use in different sizes. These cheap ones are basically useless for any brand that wants to be taken seriously.


How much does a well designed logo cost?


BluCactus / personWe have already clarified that cheap ones cannot be considered real ones. Now, let’s talk about the different prices of true designs. How much does a logo cost? To answer this question you need to know the size of your company and its scope in the market. A design for local user does not cost the same as an emblem for national or international use.


Not all designs are the same. There are differences between a thousand pesos emblem and a ten thousand pesos design. The main difference between them is in the process. When you have experience in graphic design, understanding that there is a lot of work involved. This work is what results in a professional emblem.


The price range of a design covers a very wide range. When you’re not part of the graphic design industry, emblem design can be confusing. Know what is a reasonable price and which is not complicated. There are no emblem design guides. That is why you must define, before starting, a budget.


How to define the budget for the design of your logo?


BluCactus / how much does a logo cost? / personSince all are different, there is no single cost for a design. Do you want to know how much the perfect emblem costs for you? The price is determined by the scope that the emblem is planned for and by the method that will be used to design it.


If you are serious about your company, you are going to hire a professional designer. Preferably someone involved with marketing.


Designing an emblem is a serious work. If they are design professionals are fully dedicated to their work: design. A professional designer is prepared by years of experience and study. There is a design theory that must be learned and applied to perform the best possible job.


The design costs because it takes time and dedication


BluCactus / personDesigners spend a lot of time in design. How much does a logo cost? There are many steps that must be done if you want to have a well-designed emblem. For example, you need to know the customer in-depth. Then, a market investigation is carried out. You can’t start designing without having all the information.


You continue to brainstorm and make sketches. Once you have a concrete image of how the design will be, preliminary designs are made. These preliminary emblems are shown to the client, who gives feedback to the designer.


With feedback, the designer returns to work on the emblem design. Subsequently, the design is finalized and delivered to the customer. Then a style guide is made. As you can see, designing an emblem is a fairly long and elaborate process. It involves a lot of work that you want to be done by the experts. That is why it’s difficult to answer the question “how much does a logo cost? ”In a concrete way.


Why have a professional design?


BluCactus / personTo understand the importance of having a professional design, you must understand that it’s an emblem. We may all know what is in general, but not how it can help us expand our business. The emblem is a marketing tool, as powerful as any ad.


The design of your emblem is the first interaction that prospects will have with your brand. it’s for that reason that having an effective and professionally designed emblem is important. After all, you want your potential customers to have a good first impression.


How much does a logo cost? Money that, ideally, will result in a good investment. it’s possible to improve the first impression with good service, but first impressions last. If a professional emblem costs more, it’s because it helps you more. Why not put that first impression in the hands of a professional? A professional dedicated to improving business sales of all kinds. A professional emblem will give your brand instant recognition. A design is an important aspect for any organization.


BluCactus, graphic design and logo design agency


BluCactus / how much does a logo cost? / personHow much does a logo cost? Since all designs are different, it’s important that for the graphic designer to be able to adapt to all types of projects.


The emblem of a restaurant is not designed like the one of an Optician. An effective design, which stays in the audience’s mind, is a fully customized design, designed with very well defined specifications.


BluCactus is a logo design solution that adapts to your needs. We can work on projects of all scopes and with businesses of all turns. Our designers are totally dedicated to their work and also to customer satisfaction. Let us take care of your design, we can give you that positive first impression you’ve been looking for.


Quote your project to design your Logo
to increase your audience and sales today!


How to start a blog in 4 easy steps

According to data from Ahrefs, there are 600 million blogs in the world in 2019. And people type “How to start a blog” 121,000 times on Google search per month worldwide.

Another fact, 55% of companies defined it as content creation their top marketing priorities, and business owners who do that are 13x more likely to see positive ROI, regarding HubSpot 2019.

So, if you already have a website, your business still needs one to hold a place among all these figures. What is it and what is the difference between one of them and a website? A blog is basically a journal that is available on the web.


blucactus/How to start a blog/computer

A blog is a kind of specialized website. Consists of posts and there is often one writer who creates these posts.

      • Besides, the content there is shown in chronological order.

We could tell that all are websites but not vice versa because of these reasons below:

      • Websites include sections and categories, even contain just posts.
      • They are an interactive community that allows people to leave comments and mostly reply to all of them as possible as they can.
      • They tend to publish their words frequently or on the same schedule.
      • It could be a part of the website; also others prefer to have a separate server.

In a nutshell: Everyone has the opportunity to know how to start a blog right now once acquiring something valuable, you can do it. Regardless of your age, your expertise, your career, everyone has a story that deserves to spread out. And when it comes to your business, you will have a big story. Let people know you and know your profitable service or product.


How to start a blog?, Why does your business need one?


There are several reasons why your enterprise really needs one. I’ll try to recap it in the following points.

      • Allow your audience to be in your tack

blucactus/How to start a blog/computerA website is not the right place to share helpful content related to your industry as any site to a company reviews its product, service, customers‘ feedback, team members, and success.

But trust me; people are not likely to read about your business. Instead, creating it to share meaningful information always works better. And you can draw your audience’s attention by publishing tips, advice, and ways that are still relevant to your company. So, this could bring loyal potential customers who crave to read your posts and see your updates.

      • Drive new visitors to your website


Everyone is concerned about traffic. There is no company that doesn’t care about how many visitors and how much engagement there is on social media channels. Through your regular publications or emails, you can grab the attention of readers toward it, which is usually attached to your site. Therefore, traffic to your site will increase.

All you need is to keep your content engaging and helpful for your niche, using long-tail keywords, and make use of SEO tools. These steps not only generate leads from social media platforms, and emails, but also boost your opportunities to gain organic traffic.


      • Build a relationship with your customers


When you unveil your identity and character, your readers are going to trust you. Hence, you share your experience, your advice, and your tips to boost your business, your growth, and even your flops.

So, they tend to listen to you when you realize correctly how to start a blog as it comes from realistic action and it could turn them into potential customers.

      • Blogging helps your business make progress


The more reactions you get on a particular post, the more you have to promote it. For example, a recent article you published generates traffic and gets more likes than any other previous copies. Then, you should bear in mind this kind of topic and start creating relevant ideas.

So you will know if your business goes for the perfect destination, and makes progress. Or you have to turn around. Most importantly, you can get new innovative proposals from comments that would help your sales in further goals.

      • The less expensive marketing strategy

Unlike other marketing methods, if you already have a website, the cost is zero. Indeed, you don’t need any extra expenses or efforts except adding a new section. In the case of not having a website yet, it’s still applicable to set up for free. There are many free online platforms, such as, that enable you to know how to start one in handy steps with different templates and features.

However, your business needs something more professional and reflecting your image. So, consider a content management system like installing WordPress, and so on.

Also, you can depend on Bluehost Hosting to reserve a domain and there you can choose a suitable plan that meets your requirements. But if you are not sure about your content quality, hire a content creator to run it for you. Remember it’s not only about just launching it, it’s about launch a good one.


How to start your blog?


blucactus/How to start a blog/computerFeeling overwhelmed?

You want to press create to start.

Okay, Great!

Here, you can find simple, easy and convenient tips about how to start a blog without trouble.

      • Choose a name

blucactus/How to start a blog/girlthinking  

After you determine which platform you are going to use to know how to start a blog, you have to pick a name or a domain name. And when you think about a name, there are some things you should consider. First of all, it should be notable, readable and something that everyone remembers.

Second, choose something special, unique and original for your brand and relevant to your industry. Finally, to understand how to start a blog, you need to check your competitors’ to prevent any repetition or hurt copyrights. All right, you set up your Bluehost account; select your pricing plan, and then you are still distracted about the best name for it.


If you tend to have a personal brand or you are a coach and want to endorse your sports justify, my advice to you is to publish one with titled in your name. Another tactic to bring a name is to do a deep search about activities related to your company to get some inspirations, and compile all suggestions and start to discarding the less creative names while keeping only the very best.

Then you can ask your friends or people who you trust to get feedback about the names you pick. Although, don’t waste so much time in choosing the best name as you can always go ahead and change it later.

      • Pick an appropriate theme

blucactus/How to start a blog/guy  

Now, we come to the second step of how to start a blog. And before we go for choosing a cozy and reassuring theme, it’s immensely important to know the difference between and

Even though the first one is completely free, I mostly recommend using a paid service as it provides you with ultimate themes and designs, and unlimited plugins along with SEO benefits to optimize your site. “38% of people will stop engaging with a website if the content or layout are unattractive,” according to Adobe.


What does that mean?


If you couldn’t care about your design and layout, visitors would leave it instantly discounting any efforts you made to write enchanting content.

Therefore, the design of it will tell your audience that you are an experienced person, and people can count on you to pay money. For a more customized one, you can hire our skillful designers. We will offer you multiple theses to get a stunning one that suits your project.

      • Write About Us page

Wow, you now have a new business. It’s a big task to fill out all those empty pages. However, you just put the first brick to embark but you know a lot of works remain. Start with the ¨about¨ page which many people do not like as no-one likes to write something about him/herself.

But the good news and most of them usually miss it is you don’t need to write something personal about yourself. Your audience needs to know how your words are necessary to them. They need to know that your narrative is worth their time and attention. If you do it in the right way, you can guarantee that the newcomers will browse your and maybe come back to read your updates. And you are going to target the perfect audience which generates revenue.

      • Writing your first blog

blucactus/How to start a blog/computer  

You almost know how to start. So, what do you want to carry out in the first article for it?

Once you are sure that your topic is what your niche searches for. Choose an excellent keyword. Start building the text based on the data you already collected.

Finally, don’t forget to select positive and vivid images and press post.


How to start a blog, Conclusion


Following the steps on how to start a blog is not a hard task. The issue is creating content your audience can find effective and useful.

If you have a business, you should think about building an appropriate one. So, go ahead and contact us. We will help you start a professional one that will heighten your success.

16 Tips on How to Promote Your Brand That Always Win

That’s when you have to check out these painful analyses of your post reach, engagement, open rates, and website traffic. Everyone tries to keep away from this moment. Tick. Tick. Tick. Your adrenaline is starting to rush, such as you wait for the loading page that will show your grades right now. So here you are gonna learn 16 Tips on How to Promote Your Brand That Always Win.


A writer, social media specialist, SEO specialist, or even a small business owner, all of them have gotten stuck there. It worse if you intend to promote your brand. You are cautious with every single number. These statistics would be supposed to get better. It’s so essential for you to go for higher results.


What the heck?

Blucactus What the heck  

Perhaps you didn’t use the right platform, or maybe you didn’t accurately define your target audience, or your words weren’t that appealing to grab your potential clients. There are many reasons why it didn’t work.


Whatever the reason may be, however dreadful your results, never drop out, or never think about another way apart from the digital channels to promote your brand.


If you want to know why the internet is the most effective way to promote your brand, have a look below.


Concerning numbers when you are promoting your brand, 16 Tips on How to Promote Your Brand


According to omnicore agency, they found that compelling content can generate traffic to a blog by up to 2000%, and search engines drive 93% of all website traffic. Nevertheless, most of those searchers, about 90%, have never made their mind up about a brand before starting their search.


50% of people are more likely to trust brand names that show up at the top of the search engine, and they go for clicking through these links. Feeling overwhelmed, or not yet? Not yet, okay go on.


Have you ever known before that nearly half of the world’s population are on social media with its different platforms? Where can you find this large number of audiences and potential customers? Are they all available in one place?


I know what you want to tell me. You whispered to yourself big fish eat little fish, and you´re still a tiny fish in the sea of all these professional thugs who know all of the marketing secrets and how to reach their exact audience. Blucactus can path your way to get your audience and bring more sales. We are meticulous as we aim to surpass your needs and promote your brand.


Even if you only have a business idea, and you don’t even know how to build a brand. You shouldn´t worry because we have a solution for a specific marketing issue.


1.- Building a brand is the most important part of it all

  BluCactus Building a brand is the most important of all

First I want to define what a brand is, and when you can say “yes, I have a brand.” Keep up to find out if you have a real brand, or you may need to rethink your business.


You could never break into a new place, meeting new people without being armed with their tools. The same when you break into a new market, you have to get tools before going through the business. Weapons here are your brand.


Consequently, branding is the identity that defines your business to external audiences and your employees.


It’ll help you increase credibility and awareness. Products with a clear brand stand out because a brand seems to be a bridge that strengthens the relationship between you and your potential customers. All will know your product once they see your brand.


2.- Brand Positioning is the way to promote it

  BluCactus Brand Positioning is the way to promote it

Jack Trout, an American marketing consultant and the owner of Trout & Partners, defined positioning in his book as “an organized system for finding a window in the mind.”


Thus, when we talk about a brand, we need to stick this image to the mind of your customers. As you acknowledge an apple device once you see the bitten apple or the feeling of luxury and denomination when you see this three-pointed star, the logo of Mercedes-Benz.


All these concepts have never been coincidental. It needs a concrete plan, and a brand strategy to create this unique prospect in the customer’s mind, so when you saw your brand, they said: “yes, that’s it we seek for.”


3.- Consider your corporate identity to promote your brand

  BluCactus Consider your corporate identity to promote your brand It’s impossible to talk about branding without addressing the issue of corporate identity. Many business owners are confused about their corporate identity. They thought it’s just about having a logo and slogan that reflects their values and visions.  

Yet, corporate identity is much more complicated than they thought. It’s the most effective way that helps your service or product grow in such a competitive market.


Your culture, personality, features, and concepts must shine in your corporate identity. BluCactus possess great stuff that will care about all your visual identity, from letterhead, business cards, envelopes, brochure advertising to creating a stunning website.


4.- Logo makes a strong first impression for your brand


Companies need only a few seconds to be persuasive and drive customers to buy from them. The logo has a prominent impact to make them think about your product, or keep searching for their desires somewhere else.


“A strong logo is the beginning of your company’s branding and conveys your business’s vision.” If you have a solid logo that spans attention quickly, there’s nothing to worry about.


However, it must be well-designed, as a result, this triggers people’s interest and bears on potential customers to know more about you and your products.


5.- The power of graphic design to get your aims

  BluCActus The power of graphic design to get your aims

You can’t stand out against this large competitive community without having a creative graphic design. It’s another method to hook your audience’s attention.


Graphic design is a significant element in composing your identity. Despite, the endless numbers of enterprises, startups, and businesses, you should consider making your design memorable, proper, and accurate.


So, if you are not an expert in this field, please get hold of a professional designer. Your graphic design is the core of your business. Remember, people are always attracted to unique things. So be different.


6.- Don’t forget having a creative Labeling and Packaging Design

  BluCactus Not forget getting a creative Labeling and Packaging Design

If your company offers products, then labeling and packaging design are crucial things to think about. One can remember well-done packagings of companies such as Ikea and Amazon; It tends to stay in mind due to the type of packaging they have.


BluCactus can create a friendly label for your particular product. We come up with all the specific details that seem desirable, creative, and look good on your product.


Our agency is a master at exceeding your requirements. If you want to be a mind of your own, we will break the rules to leave you satisfied.


7.- Take the advantage of website design

BluCactus-Take the advantage of design your website

No website no business. It’s the base of your business, and not all websites could work. The internet is going to be a sea of websites and content. Nevertheless, you should never leave your website stuck in a corner and covered with dust. Don’t leave your website whispering while users are clicking through other competitive links.


Your business deserves a dazzling and useable design. Customers don’t have time to search for your features. But your website must be clear enough, at the same time reflects your voice, and serves your purpose. Readers should realize your website´s purpose from the first time they land on your page.


8.- Find out how to get Web Positioning

  BluCactus Find out how to get Web Positioning

Like brand positioning, web positioning is about how your website stands out in the industry and saves its one place in the intense competition. Don’t waste your money on ads to get a higher rank in Google, because people, who go for your website through this method, don’t spend more than 2 minutes on your website.


Once they click through the link, they go out without any action. These fleeting visitors are not interested in your business.


Instead, BluCactus will provide you with a solution on how to position your website with an objective strategy depends on splendid content.


9.- Benefits of SEO´s superpowers

  BluCactus Benefits from the superpower of SEO

All-day, we hear this abbreviation SEO over and over again, you know what this means. But maybe you don’t take in this marvelous capability it has if you make good use of it.


Now the benefit of SEO is not restricted to only optimizing the search engines. It can enhance your experience. The tool of SEO helps your clients reach your page and find you. On the other hand, it helps increase your web traffic and raises your voice as an authority. So it leaves everyone happy and satisfied.


In Blucactus your happiness is our mission, we know all mystery routes to get your goals. In Blucactus, not all roads lead to Rome. I promise.


10.- Create your blog right now

  BluCactus Create your blog right now

Blogging becomes a straightforward method for your business in generating more traffic to your website.


You can build a relationship with your customers and know what they need, what they prefer, what makes them happy, what the worst thing might happen to them. All these you can get through the most inexpensive way, blogging.


So, if you don’t have one, create yours right now, not tomorrow, just now do it and you will not regret it.


11.- Google Ads are always perfect to promote your brand


As I mentioned above, people are more likely to trust in the top links on Google, and they do not get the second page. Therefore, Google Ads emerges as a magic solution for this issue. Your website will show up on the top without time-consuming to improve ranking your websites on search engines.


Google is the baker of this industry, and you have to leave your brand in the oven. Like Google, BluCactus are the bakers of all these digital methods.


12.- Boost your brand by Email Marketing

  BluCactus Boost your brand by Email Marketing

When is the last time you checked out your email? Could you tell me how many unread messages were in your inbox? No one likes these promotional emails. It seems to be pushy and disturbing. However, there is another type of email that drives me to open and read it.


If we talk about the cost of marketing, all companies are always searching for tactics with a low budget. So, you should consider email marketing, because it is one of the most cost-powerful ways to attract your potential customers.


All you need to know is the strategy on how to write a compelling email. You also will get this strategy in BluCactus.


13.- Consider well-integrated software development to promote your brand

  BluCactus Consider well-integrated software development

Being a small business owner or entrepreneur, you should be aware of the importance of software development.


Your company must be available online access to all computers and smartphones as it will help you gain more revenues. Software development also enables you to reach anyone who exists in anyplace without extra expenses.


Feeling confused! You can contact us to provide you with the strategy you need to adopt.


14.- The endless benefits of Social Media for your brand

  BluCactus The endless benefits of Social Media for your brand

We couldn’t stop checking our accounts on social media per hour. It becomes our daily routine. Even we do it unconsciously.


So, social media comes out as a reliable tool to get in touch with clients directly. The social media public shares their personal information, interests, places they go, and their hopes. You could tell that you have a list of customers you know everything about them.


Although, if the matter related only to ads, and then your followers will increase, and your website will get all these desirable clicks. However my friend. It´s Not that easy. You need a milestone plan. We, here at Blucactus, can help you with this too.


15.- Use mobile apps to promote your brand

  BluCactus Use mobile apps to promote your brand

Based on recent stats, people spent an average of 3 hours 23 minutes on their mobile devices in 2018, and this number is tending to increase in 2019.


Indeed, you should consider building a mobile app for your business for many reasons. First of all, apps will allow your business to be visible to customs at all times.


Daily notifications will remind them to take a sneak peek for offers and latest updates. Mobile apps are also our craft.


16.- Emply Telemarketing to grow your businessBluCactus Emply Telemarketing to grow your business


Blucactus is a pro in all modern and traditional approaches to help you get your objectives. Although telemarketing gets a bad reputation, we could find integrated solutions to get direct and immediate feedback from your clients.

  Do you know what you need now? You need to contact us to get this awe-inspiring experience. Your business is worth the best. We’d love to hear from you!    

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