How to choose my Domain Name: A simple guide towards your Website’s Success

Perhaps choosing a domain isn’t a simple task, but it’s not something impossible to achieve. Choosing a domain is one of the first steps we must take to create our website. This will also determine the focus of our project. How to choose my Domain Name? 

 

Did you know that a domain has two parts? Yes, it comprises the name and the extension and both are important to SEO.

 

Today we will focus on the domain name.

 

You will get it, Step by step!

 

You must have heard that a domain has to be short and easy to remember. Those are fine, but they’re obvious. Besides, do you really think the domain is important to SEO? Well no, and we will tell you why.

 

Remember this: SEO is not a science. In SEO you have to decide and through different routes, you will gain experience and knowledge that will allow you to achieve successful results.

 

Sometimes a decision may be favorable, but not the most ideal of all. To balance this, complement it with another strategy or opt for another option that will lead you to achieve the same objectives.

 

What can I base myself on choosing my domain?

 

The keys to choosing your domain are:

   

To implement one, two, or all three combined is the perfect option. This way, we can generate many domain names to achieve what we are looking for.

 

However, first, ask yourself the following, what do you want to achieve with your website? We have these suggestions for you!

   

Your domain must reflect your objective in its name. 

 

We have some examples for you to awaken your creativity:

 

How to choose my Domain Name? Domains with Keywords

 

It may be very beneficial to include the keyword in the domain we want to position within a sector or niche. This way, we are already showing our users and Google what our website is about.

 

For example, we could include the keyword “BluCactus SEO” in a domain: BluCactusSEO.com

 

Are we making progress? In the previous example, we put the keyword “SEO” and the name of the company.

 

Domains for Local Positioning

 

Here, the domain includes the city or region in its name. This makes sense if you have a local business or provide a service in a certain geographical area since this shows to our users and Google that our activity is geolocated.

 

So, assuming that we provide our services in Florida and that our agency only works there, our domain would be something like BluCactusSEOFlorida.com

 

How to choose my Domain Name?, Brand Domains

 

Regarding the creation of our brand domain, we can include our brand name, business, product, or our name if it’s a personal brand.

 

Here, it would be BluCactus.com. We’ll only show users and Google that the website is about us, without further information.

 

How to get ideas to choose the domain of your website?

 

Right here is where we can be very, very creative. Previously we talked about the three keys. This is where you can use them if you like. Everything you do, in this case, the name you choose; has to make you happy and assure you that anyone in the world can find you.

 

Let’s go with some examples!

 

Example 1: Domain with a brand and keyword, How to choose my Domain Name?  

 

Take, for example, one of the domains already mentioned: BlucactusSeo.com. This domain includes the company name and keyword. This is because, as a company dedicated to Digital Marketing, we also offer our SEO positioning services.

 

Although our original website doesn’t include the name of the word, we know that we are dedicated to this as a Marketing Agency.  Does it change anything? NO!

 

SEO is a word that has a lot of competition on the Internet and EDMs (Exact Match Domain) or exact keyword domains contribute practically nothing in highly competitive keywords or sectors. 

 

We’re already on the right track, aren’t we?

 

By choosing an EDM, the only thing we would do is complicate our brand of dominance. And this does not make much sense if we want our venture to be successful.

 

Example 2: Domain with the brand and long-tail keyword

 

Here is another example, now let’s choose a long-tail or long-tail keyword, such as “Blu Cactus SEO Agency”. Therefore, the domain name would be “BluCactusSEOAgency” .com ”. 

 

Maybe it could make sense because “SEO Agency” is a keyword with less competition. This could help us a little to impulse our dominance in Google search results.

 

Example 3: Branded domain and Local SEO, How to choose my Domain Name? 

 

Another favorable combination is to combine a keyword with a geographic location: BlucactusSEOAgencyAtlanta.com

 

Would this be a suitable option? This domain would be the most appropriate if we wanted to position on our page a section related to SEO in Atlanta. Here, having the keyword and geolocation in the name could help us.

 

It’s important to determine what your aim is. That way, you can reflect it in your domain. If the priority was to position yourself as some specialized SEO Agency in Atlanta, we could bet on “SEOAgencyAtlanta.com”

 

The key: Prioritize your goal.

 

You can create many combinations to choose the domain of your website, but always keep your aim in mind that:

 

If your goal is:

 
  • To get traffic, the keyword prevails.
  • Local SEO, that geolocation prevails.
  • Make a brand, let the brand name prevail.

How to choose my Domain Name? SEO myths about domain names

 

We will answer some frequent questions about domain names and discard some myths.

 

Does SEO affect domain length?

 

Short domains are easier to remember, but this doesn’t matter as much as you think. Sometimes domain length helps if you focus on a specific topic.

 

So, is a short domain better?

 

It depends. We can say that it’s something relative. Here, having a longer domain is offset by other things. It gives the impression that it’s a website with a lot of content, with many links, and so on. Therefore, choosing a longer domain will depend on the brand image you want to convey to your audience.

 

Does Google consider the purchase time of the domain? How to choose my Domain Name? 

 

No!

 

This is a mega myth. Google does not take into account if you have bought your domain for 10 years or 2. 

 

Are domains still working with very specific long-tail words?

 

Yes, this is because the long tail words of specific sectors have little competition in the network. For example, if you sell Carved Wood in Florida, you may be a leader with this domain.

 

Can we use well-known brand names in a domain? How to choose my Domain Name?  

 

Don’t use a trademark other than yours in your domain name, unless you want to damage your reputation.

 

You may receive an unnecessary fine for choosing this option.

 

WATCH OUT!

 

What are the best domain extensions for SEO?

 

Domains are made up of two elements: the name and the extension. Both influence SEO, as we mentioned earlier. For now, we will focus on domains. 

 

Domain extensions are of importance to SEO. Not only because they vary these extensions, such as .com, .es, or .net, but also because they allow us to shuffle possibilities to get keyword combinations in our domains. 

 

Types of domain extensions:

 

Okay, what types of extensions are there that can change the SEO of our project?

 

We only have to take two into account:

 
  • Global or generic domains, such as: .com, .net or .org
  • Geo-localized or territorial domains, for example: .es for Spain, .mx for Mexico, .it for Italy.
 

We could talk about a third type, which would be combining a generic extension with a geolocated one, such as, for example, “. com.mx ”.

 

Such is the case of our website: “Blucactus.com.mx” 

 

How to combine names and extensions for SEO?

 

How can we take advantage of combining names and domain extensions for SEO?

 

Here we show you that you just need a little creativity.

 

Yes, you can do it!

 

Name + Extension = Keyword

 

An effective strategy is to combine the domain name + extension to form a keyword.

 

Example: black.shoes.

 

This is a domain name with its extension, but “black.roses” is a keyword with searches.

 

Name + Extension + URL Word = Keyword

 

You can combine name + extension + a word from the URL to form a keyword.

 

Example: It’s not a keyword, but if we add another word to the URL that matches the domain name and extension. The resulting structure can become a keyword with many searches. 

 

For example: meaning.of/dreams. There we already have a keyword with many searches.

 

Name + Extension = Keyword + URL Word = another Keyword

 

Another effective strategy is to make the name + the extension form a keyword and then add a word to the URL and thus get another keyword. 

 

Example: black shoes/woman. There, we already have two keywords: “black shoes” and “women’s black shoes”.

 

These are just a few examples, but you can apply these formulas in a thousand ways. The important thing is to be creative! 

 

Domains with a geolocated name + global or generic extension

 

Domains with global extensions, such as .com or .net position themselves worldwide. We see it daily! Don’t we?

 

If we have a website with the domain «glasses.com», it could position both in England, Australia, or the US as in any other country that speaks the same reference language of the website. That is New Zealand, Scotland, Ireland, or Canada, to mention some countries.

 

So what if I have a domain with a geolocated name but a global or generic extension?

 

For example, “GlassesAtlanta.com”.

 

Nothing! Nothing happens, it’s not exclusive! It will position the domain “Glasses Atlanta” even if it has a .com extension. 

 

Domains with the global aim + geolocated extension.

 

Questions about the previous example? Let’s see: What if we have a domain with a global aim, but with a geolocated extension? 

 

For example, if we have an online store from which we want to sell to everyone, but we use the extension “.uk”, we will transmit to our audience that it’s in the UK.

 

Here, we may have a problem, why?

 

Because with the extension “.uk” what we show to Google is that our audience is in the Uk. Therefore, this search engine will position us there and it will be difficult for people from other countries to find our website.

 

Be very careful with this!

 

How to choose my Domain Name? Creative exceptions

 

However, with these geolocated extensions we also have examples that show actions that may not be so favorable. To achieve our objectives, we can compensate by using other factors. 

 

This is the case of the website: significa.de.

 

The “.de” extension is a geolocated extension for Germany. But this website aims to capture the Hispanic public. 

 

So? It means nothing! This website performs many other favorable actions that tell Google that we intend this domain for the Spanish-speaking public. Like having a lot of content in Spanish oriented to many keywords and updated links from other websites in Spanish, this has allowed offsetting not having a global extent. 

 

What does this domain tell us? That in principle, this website is geolocated for Germany but is positioned for many keywords in Spanish and has more traffic from Spanish-speaking countries.

 

It seems a bit confusing, yes, but as we have seen with the previous example, it can work. 

 

Extensions that seem geolocated

 

There are domain extensions that seem geolocated, but are not, such as “.canada”, “.california”, etc.

 

They are global extensions, however, they can help us position ourselves for a geographical location by combining name + extension + a long tail keyword of local SEO

 

For you to understand a little better, we will give you this example: 

 

“websitesincalifornia.com”. It’s a generic domain in principle, but it can help us get links with anchor text that, at the same time, are keywords. Therefore, this strategy offers additional positioning advantages.

 

SEO myths about domain extensions

 

Next, we will mention some myths and explain how true they are:

 

How to choose my Domain Name?  Let’s continue!

 

Is a .com domain more valuable for SEO?

 

Not necessarily. Although we have more internalized domains with a .com extension and that, therefore, they are easier to remember, this does NOT represent a disadvantage to position a website. In SEO terms, all global or generic domains are the same. 

 

Does SEO work on free .tk domains? How to choose my Domain Name? 

 

In principle, domains with the extension “.tk” don’t have problems to position themselves. However, they have another big problem.

 

Usually, what you don’t pay does not belong to you and you can be without it. Just as when they have given it to you for free, they can take it away from you and your domain will disappear from the map. And that IS a very big problem.

 

If you want to experiment with it, nobody stops you, but we don’t recommend it, especially if it’s for a personal entrepreneurship project.

 

If my target is only Spain, will it affect me if I choose .com instead of .es?

 

No, it will not affect you. Some people point out that the extension “.es” has an advantage in Spain over a “.com”, but it’s not and we will explain why.

 

If you are going to choose between a “.com” and “.es”, we would tell you to buy both, but without a doubt, use the “.com”. Thus, you can have more opportunities to position yourself and reach a wider audience. You will also position yourself in Spain, even if you have a “.com” and, also, you can always show to Google through Search Console that your preferred audience is in Spain.

 

Questions, comments? How to choose my Domain Name? We are waiting for you down below! We are happy to answer your questions and read your comments.

 

You don’t want to miss our daily blogs, but you still haven’t subscribed to our website? Go ahead, subscribe! 

 

If you want help with your domain or any advice, you can contact us, we will gladly assist you. At BluCactus we will help you drive the success of your company. We invite you to follow us on all our social media and be part of our wonderful community.

 

Quote your project to let us create your Domain Name Project
to increase your audience and sales today!

LinkedIn for Business: Why it’s essential to have a LinkedIn business page for your company and how to create one in 7 easy steps.

LinkedIn for Business is known for being one of the most employed job-seeking networks in the world. It consists of a social network-oriented towards commercial and professional relationships. Therefore, it’s possible that you will meet executives of companies seeking to promote themselves, do networking, and deals. 

 

In addition, this social network has 562 million users, of which 40% access the platform daily. They not only use their profile to find employment. They also publish news and articles about their interests and business. 

 

BluCactus - LinkedIn for Business - profesional men workingWhile these numbers are quite revealing, the statistics aren’t as important as the fact that one in three professionals has an account and 49% of key decision-makers have a LinkedIn profile for business purposes.

 

Thus, LinkedIn for Business is a social network essential for your company. One of LinkedIn’s greatest strengths is its ability to improve your brand’s presence through the links you manage to publish.

 

Moreover, LinkedIn is the best social network for generating selling opportunities.

 

Are you ready to know more? Let’s begin!

 

How to create a company profile on LinkedIn for Business?

 

BluCactus - LinkedIn for Business - profesional people workingFrom the moment your firm registers a business page on LinkedIn, you’re already spreading your company’s brand and career opportunities.

 

On the other hand, LinkedIn business pages are an excellent method to improve your experience in your industry.  

 

For example:

 

Did you know that Hootsuite’s business page on LinkedIn has more than 190.000 followers?

 

This is because LinkedIn allows thousands of followers to read the content that Hootsuite publishes daily. 

 

BluCactus - LinkedIn for Business - profesional people workingIt’s also possible that you didn’t know that LinkedIn corporate pages were used as landing pages by H.R departments. 

 

Even if LinkedIn is still used this way sometimes. The network is becoming the perfect place to increase business income, brand recognition, and promote job opportunities.

 

LinkedIn for business also lets your potential clients know about your products and services. 

 

The creation process of a company page is very simple. However, don’t create it without having set a strategic plan to obtain the best benefits out of this business network.

 

Steps to create a company page on LinkedIn for Companies

 

1) Add your company

BluCactus - LinkedIn for Business - screen showing important information and data  

First of all, you have to find the products section on your LinkedIn profile. There, you will see the “create a company page” option.

 

Add your official company name and customize the public URL so your company can be easily found. Select the URL carefully as you will not be able to change it later.

 

Once you click on “create page”, LinkedIn will automatically create the interface of your company’s page. Then you can start to fill in the details.

 

2) Add a background image and a logo, LinkedIn for Business

BluCactus - LinkedIn for Business - screen showing important information and data  

Choose a background image that captures the true value of your brand image. The recommended dimensions for this image area of 1536 x 768 pixels. 

 

Concerning the logo: Remember that LinkedIn for Companies is a professional network. It’s recommended that the profile picture of your page is the logo of your company. We recommend using a 300 x 300 square logo.

 

It’s worth noting that LinkedIn statistics show that companies with logos obtain 6 times more traffic towards their pages than those who opt for another kind of image.

 

3) Complete the description of your firm

BluCactus - LinkedIn for Business - screen showing important information and data  

You have 2000 characters to describe what your company does and the first 156 are the most important. They will appear on the preview that Google shows on your company page.

 

Under the description, you will have the opportunity to add many specialty areas. Those will work as tags or keywords so LinkedIn users can find your company.

 

Additionally, make sure to include the products or services that your company provides.

 

4) Fill in your company details, LinkedIn for Business 

BluCactus - LinkedIn for Business - screen showing important information and data  

The first thing you should do is introduce your company’s URL website.

 

Then use the different menus that LinkedIn provides to add information about your division, your company’s size, among other relevant aspects.

 

Finally, we recommend adding the year in which your company was established.

 

As well as the address of any of its administrative offices or one of its branches.  

  BluCactus - LinkedIn for Business - screen showing important information and data

5) Publish your company’s page

 

This is the most important step, since once you click on “publish” your page will be online.

 

In addition, on the bottom right you will see the “View as a member” option.

 

This will allow you to have an idea of how LinkedIn users view your page.

 

6) Add administrators to your page, LinkedIn for Business 

BluCactus - LinkedIn for Business - screen showing important information and data  

We advise that you don’t manage your page on your own. LinkedIn for Business allows you to select the employees that you want to manage it. 

 

For this, head over to the “administrator tools” section. There, the drop-down menu will show you the option that will let you add and manage page administrators.

 

In case of not knowing how: To add the names of your administrators, you will need to be connected to them on your personal LinkedIn profile. Once you select them, click on “Save Changes”. 

  BluCactus - LinkedIn for Business - screen showing important information and data

7) Keep optimizing your page

 

You have your page ready, now obtain the most of it.

 

However, as the days keep passing, it could be possible that you would ask yourself the next question:

 

Could it need a few touches?

 

At this moment, don’t worry yourself: you can edit your page every time you see fit.

 

How to develop a marketing strategy on LinkedIn for Business?

 

BluCactus - profesional people workingMaybe the creation of your LinkedIn company page has been rather easy, but you shouldn’t relax yet. If you didn’t establish a business strategy, taking full advantage of the benefits that LinkedIn offers could be quite difficult.

 

Ideally, you should focus on a winning strategy on how you can get the most out of the marketing tools that LinkedIn offers. Instead of focusing on gaining a large following for example.

 

We’ll give you an idea: start with the development of SMART objectives (we will expand on that later). Take the time to organize your goals, this will give you a clear idea on how to achieve them.

 

BluCactus - LinkedIn for Business - screen showing important information and dataFurthermore, LinkedIn for Business will assist you in different ways so that your company succeeds on the platform. Nonetheless, we recommend determining the benefits that you would like to gain as a result of your business efforts within this social network. 

 

For example: Do you want to position yourself as a leader in your sector? Do you want to find talented candidates in your industry?

 

Even if you manage to focus on some of the aspects mentioned above. The most important thing is to establish objectives that will help you move towards a specific goal.

 

LinkedIn for Business, Do you know what SMART goals are?

 

BluCactus - smartWhen it comes to LinkedIn for Business, SMART objectives are of great importance. These are specific, measurable, achievable, relevant, and temporary objectives, this means, with an estimated time to achieve them.

 

If for some reason you are having trouble making a list of goals: We recommend that you review the profiles of the people or companies with whom you are already connected on LinkedIn. This way, you will have the possibility to obtain information that will help you in your strategic planning.

 

Additionally, if you still don’t know who your target audience is, this is the best time to find out. 

 

Once you know who your target customer is: You can start planning content with a message that allows your brand to reach higher levels of interactions and visibility.

BluCactus - person showing information

 

LinkedIn for Business: Tips and Ideas

 

First of all, keep in mind that creating a business page on LinkedIn does not ensure getting a large following. 

 

Therefore, here are some tips that can help you increase your chances of career success on LinkedIn.

   
  • Encourage your employees to follow your company’s LinkedIn page.

 

BluCactus - LinkedIn for Business - profesional people workingAs the saying goes “in the union there is strength”. Encourage your coworkers or employees to follow your LinkedIn page as the good leader that you are. They are the best resource to start increasing your followers. 

 

According to LinkedIn, employees have a number of first-degree contacts higher than the number of followers of a company page. Because of this, your employees will be your best allies and promoters. Adding them as followers will also take advantage of each of your networks, greatly expanding their reach. Finally, once they are your followers, they can easily share your company’s updates.

 
  • Publish valuable content.

BluCactus - profesional men working  

The best way to increase and maintain your number of followers is by offering frequent valuable content with entries or updates of your company. In fact, the platform recommends publishing at least once a week. That way your publications will appear weekly on both your company page and on the home page of your followers.

 

On the other hand, if you find articles from an external source that could benefit your followers. We recommend that you share them as well. Plus, sharing content will help you build relationships with industry leaders. Lastly, don’t forget to provide value and context with your posts. Don’t just copy and paste the link.

 
  • Include audiovisual content.

BluCactus - audiovisual content  

People love to watch and hear something that entertains them:

 

Even if LinkedIn for Business is purely a professional social network, it is recommended that your content stands out.

 

It will never attract attention by publishing only text.

 

LinkedIn statistics show that 98% of the posts that include an image get more comments.

 
  • Take advantage of the benefits of LinkedIn groups

BluCactus - cellphone with data  

If you’re in a LinkedIn group. You might have noticed that by participating, you can make connections with other professionals and companies in your industry. This will greatly help you and your company build a reputation, especially if you share valuable information for your industry.

 

If you want to find a group with common interests as yours. Use the search function at the top of your LinkedIn page. You could also create a new group surrounding your business or interests.

 

Moreover, if you’re a member of an association. You can inquire about if an exclusive LinkedIn group for members already exists. In case it does, you could communicate through it. 

 

• Use multilingual tools to interact with a global audience. Establish international ties.

 

BluCactus - profesional men workingIf you have clients in countries where English is not the main language. LinkedIn for Companies offers you the opportunity to personalize your company’s description in up to 20 different languages.

 

The appropriate language will appear automatically depending on the language that the user has selected as default.

 

On top of it, you can configure your page to display in those languages.  

 

Furthermore, when you post content you will also have the option to post in different languages. You can also edit the settings so that your global followers will see the post in their default language.

 

BluCactus - a bot evaluateUnderstand how the LinkedIn algorithm works.

 

Most social networks protect their algorithms very well and it is very difficult to know how they work.

 

However, LinkedIn for Companies is one of the few social networks that provide information about its algorithm.

 

Therefore, below we will explain how the LinkedIn algorithm categorizes, positions, and classifies the content generated by its users.

BluCactus - profesional men working
  • A bot evaluates your content: Maybe you already guessed it; right? Likewise, the bot verifies if it’s spam or not. Then again, the quality of the content is important. Thus, please try to fulfill this first requirement to position your content properly.
  • The algorithm measures the level of initial interaction: When you receive a “like” on your posts or when these get shared, you could generate this kind of interaction.
 

Consequently, the quality of the content is the key to gaining relevance among your users and customers. Make sure that your posts are engaging for your followers and give them a reason to interact with them. 

 
  • BluCactus - LinkedIn for Business - screen showing important information and dataThe algorithm re-verified that your content is not digital junk: the credibility and quality of your publication make your page attractive and pass this verification. Also, the level of interaction is very important during this stage, so take these details into account.
  • A team of editors reviews the content: The duty of the editors is to determine whether certain content should be kept published or to position and enhance it.
  • Incorporate an ad strategy on LinkedIn: As we know, LinkedIn users provide detailed information about their professional interests, union associations, and skills.
 

What does this mean? It means that LinkedIn offers you extraordinary segmentation functions that will let you reach a very specific public or your target audience.

 

Additionally, LinkedIn’s ads feature enables you to make more strategic business actions on your digital campaigns.

 

LinkedIn for Companies tools to develop ads

BluCactus - LinkedIn for Business - screen showing important information and data  

LinkedIn offers different options for developing ads on the social network. These are some of them: 

 
  • Advertised Content: It lets you extend the content that you have already published on your company page. As well as reach a wider audience to gain new followers.
  • Text Ads: This format gives you the option to advertise your company without the need to have a company page. These are usually found in different areas of the platform such as at the top of the page or in the right column.
  • Sponsored InMail Messages: This feature allows you to send messages to a targeted audience.
 

Learn about LinkedIn statistics

 

Did you know that according to LinkedIn, the posts made in the morning tend to get more engagement?

  BluCactus - LinkedIn for Business - screen showing important information and data

On the other hand, other content published during the working day is not well received. Meaning that they get less engagement (degree of interaction that an account gets with its followers on different social networks).

 

Therefore, this data should be taken into account when we are planning our content programming.

 

However, remember that what works for most companies sometimes doesn’t work for you.

 

Additionally, LinkedIn offers a fairly detailed statistics feature to help you understand what type of content your target audience receives, what audience interacts with your content, and the type of traffic it gets.

 

If you want to access the statistics on your LinkedIn company page, click on your “avatar” and then select your page. Then click the “Manage page” to access the Analysis tab. Here you can choose between different options: visitors, updates, and followers.

BluCactus - contact us

If you constantly track the type of audience visiting your company page and how they engage with your content. You’ll gain a lot of insight to make more strategic decisions. That way you will be able to make changes that would enhance the effectiveness of your page.

 

Finally, remember that LinkedIn is a professional network that helps us develop our credibility, establish important contacts, and obtain knowledge from experts in different sectors. Although it is hard to believe, this social network is one of the most important weapons of digital marketing. Therefore, be sure to use each of the opportunities it offers.

 

If you have any doubts or questions about this or any other article on our blog, express them in the comments. We are BluCactus, a company capable of solving all your concerns about your business. Count on us and contact us.

 

You can also follow us on our social networks.

 

Quote your project to let us create your LinkedIn for Business
to increase your audience and sales today!

 

What is Inbound Marketing? 

Have you ever heard of this topic? What is Inbound Marketing? Inbound Marketing has been part of Digital Marketing for years and is still one of its biggest trends. It is due to the great change that we are experiencing within the market. Nowadays, users escape from brands although brands are desperate to connect with them.

 

It is no coincidence that figures from studies such as Meaningful Brands have been emphasizing the slump in brand perception by users for years. Interesting, right? In reality, a lot of users wouldn’t care if brands stopped advertising or if they disappeared.

 

A study reveals that the user would not be surprised if 77% of brands ceased to exist. However, Inbound Marketing is one of the lessons that this situation has taught us. This marketing technique is about providing the user with assistance and affection primarily. Here’s a little more about it:

 

What do we mean?

 

BluCactus - What is Inbound Marketing? - professional people working with dataInbound Marketing is defined by making the user find you instead of looking for him.

 

Is it clear? We will explain it in a simpler way. Inbound Marketing is:

 

1) A philosophy, because the user buys and behaves drastically different today than he did 10 years ago.

2) A methodology, since specific processes are implemented.

3) Finally, a toolbox, because we have different tools at our disposal to do it: SEO, Social Media, Contents, PR, Social Ads, etc.

 

Inbound Marketing is composed of content published on different channels, such as blogs, social media, and mailing in order to achieve the lowest possible user acquisition cost.

 

BluCactus - What is Inbound Marketing? - professional people working with dataIt is a medium to long-term process, it allows us to know the user better, give them valuable content, and help them understand their needs. Hence, Inbound Marketing is a strategy to make the user a prescriber of our product and /or service.

 

Since, in the end, Inbound Marketing focuses on helping users, not causing interruptions. And when you help, the result is always good, sooner or later.

 

Do not give up! It may be a little complicated to see, but it is not difficult when you know what it is about, consider that for your users you have to be the one who understands users and can satisfy their needs through your products and/or services.

 

How does Inbound Marketing work? 

 

Since the main thing in an Inbound Marketing strategy is content, we will talk about mastered topics to develop a magnificent content marketing strategy. The two most important pillars of Inbound Marketing are buyer personas or “target customers” and the purchase cycle.

 
  • Design your buyer personas: 

BluCactus - What is Inbound Marketing? - professional people working with data  

A buyer persona is the idealized or fictional representation of your target customer.

 

What does this mean? What is Inbound Marketing? 

 

It’s an archetype that includes the behavior and characteristics (personality, objectives, demographic data, motivations) inherent to the ideal user or client of your products and /or services.

 

We previously talked about the usefulness of buyer personas in online marketing. These fictional figures are of great help when preparing any strategy, either of content, social media, or any other method.

 

Do you understand a little more?

 

This work tool can allow you to better understand your customers and their needs, to give them the content they want or what is always more convenient for them.

 

For example, if our user is a fellow and is looking for training, we will give him actionable tips that allow him to learn and practice what he is reading.

 

On the other hand, if the user is a social media manager at an agency, the content that we will provide him will include information on the latest market trends and how to apply them. We may also assist him in improving his work performance.

 

What is Inbound Marketing?  The purchase cycle or Buyer’s Journey

 

BluCactus - What is Inbound Marketing? - professional people working with dataIt is essential to understand that our user goes through different stages from the time he visits us until we build the customer’s loyalty. We will reveal how to achieve the latter. Do not misunderstand us: 

 

The key to Inbound Marketing is to make the potential client be satisfied with the quality and value of your products and services. To reach the end of the sales process, it is ideal to understand the user will need a different type, format, and content density. That’s why the variety of content is so important. 

 

When you start a Digital Marketing venture it is important that you can subtly perform these types of actions that we are indicating. We highlight the following line of action so that you can understand a little better what this strategy is about. 

Blucactus - woman with a cellphone on her hand  

Your website attracts a person, over time he becomes a frequent visitor and this makes him a lead, creating an emotional link to the website. In other words, this user benefits from the service you offer to become a customer and progressively falls in love with the results, which leads him to recommend your brand.

 

Therefore, for faithful users, it is essential to provide them with useful and attractive content, to keep them active on the website without getting bored and, in addition, consuming information of interest to them.

 

Another point to clarify is that it is impossible to understand Inbound Marketing without the two aforementioned pillars. Analytics, attraction, and qualification of leads are key at all times.

 

What is the use of creating good content without attracting visits?

 

Web traffic is essential for the success of your business!

You need to attract the most traffic possible and, above all, the most qualified possible. This is achieved if you fully understand what your users are looking for, understand their search purpose, and know exactly what their problems and/or needs are.

 

What is Inbound Marketing?  Lead Scoring and Lead Nurturing

 

blucactus - two men standing up with a magnetThis whole thing of taking the user through the whole purchase cycle is just giving them the right content at the right time. It includes strategies to guide the user to find what they need when they need it.

 

Do you know how to do it?

 

Due to the automation of Inbound tools such as Hubspot or even small ones like Mailchimp it is possible, for example, to send automatic emails without having a large suite.

 

The important thing is to understand how the process works and never betray the user. On the contrary, we will only send information that the customer has claimed to be interested in. 

 

For example, never invite the customer to a webinar if he hasn’t previously mentioned that he’s interested. If we do the opposite, we will lose this user.

 

Why?

 

Because we weren’t granted permission to enter such space and thus the user will get tired and won’t come back to our website.

 

Analytics

  BluCactus - What is Inbound Marketing? - professional people working with data

Why do we make content if it won’t be read? Why creating content if we don’t know our audience? It is important to ask and understand these questions. Before starting a website, we have to be very clear about our long-term goals and our daily goals.

 

Analytics in Inbound Marketing is present throughout the user conversion process and is what helps us understand the profitability of our strategy. For example, which campaigns work best and what we can do to better help our users.

 

The two key metrics that you should never lose sight of are the CAC and the LTV. CAC means customer acquisition costs. The other metric, LTV, refers to the lifetime value of the customer.

 

If you don’t keep an eye on these two metrics, you won’t know the return on investment you’re generating. Now that you know exactly what Inbound Marketing is about, what are you waiting for to put it into practice?

 

How is traditional Marketing different from Inbound Marketing? What differentiates Marketing as we know it from Inbound Marketing?

 

BluCactus - What is Inbound Marketing? - computer with information on it and dataTraditional Marketing is the one that has been traditionally done throughout these years by brands, mainly using mass and offline media, being highly harsh in their campaigns to get sales.

 

While Inbound Marketing is the one that tries to understand what the customer wants and offer it in an appropriate format, either through information about the product and/or service, through the purchase experience or the final contracting of the service.

 

Do you already understand what it is about?

 

Find out what are the most important differences between Marketing approaches:

 
  • Type of communication and relationship with customers

BluCactus - What is Inbound Marketing? - professional people working with data  

Outbound Marketing exercises a type of one-way communication, where the brand is the sender and the customer is the receiver.

 

Inbound Marketing implements two-way communication, where customers can transfer their feedback to brands.

 

Your opinions, doubts, and comments can be a repository of information to improve both the product or service, as well as the shopping and conversion experience of our customers.

 

What is Inbound Marketing? Focus and objectives

  BluCactus - What is Inbound Marketing? - computer with information on it and data

Traditional Marketing has a uniquely commercial approach, focusing on promoting products and/or services using techniques that can be annoying for users. Their messages are universal and focus on getting customers in bulk.

 

Inbound marketing, even when its ultimate goal is also sales, is focused on the customer, and in turn empowers the user with information, providing him everything he needs in a personalized way when required.

 

Likewise, we try to create a relationship with him throughout the customer loyalty cycle.

BluCactus - What is Inbound Marketing? - computer with information on it and data

Different strategies 

 

Traditional Marketing uses push strategies, is impersonal, and presents a little value to users except for the product and/or service differential vis-à-vis its direct competitors.

 

Inbound marketing aims to attract the customer, so it seeks to inform, educate, and entertain, thus providing added value to users.

BluCactus - professional people working with data

 

Metrics and KPIs (Key Performance Indicator)

 

Direct measurement of results isn’t allowed in Traditional Marketing, so extrapolation methods are often used and KPIs may not be very specific.

 

Inbound marketing uses digital media, for the most part, allowing the measurement of results and the establishment of defined KPIs.

BluCactus - men with information on his hand and data  

Costs

 

In Traditional Marketing, the minimum investment in traditional channels is usually high, so the cost per lead is very expensive.

 

So the cost per lead is lower and the actions to be taken are more affordable for brands.

       

How can the Inbound Marketing strategy be implemented in business?

 

blucactus - data with animated informationThe Inbound Marketing methodology refers to identifying what the customer needs and delivering it to them in the ideal format for their enjoyment.

 

One way to understand it is to imagine it as a magnet and this what it seeks is to attract the attention of your potential users to make them know you and ultimately buy your products, but acting in a way that does not bother, without insisting. But, the question is, how do you know what your future user wants? Well, the first task is to define the ideal buyer persona or customer profile.

 

In summary, the buyer persona is one of the fundamental parts of Inbound Marketing. To improve your strategy, the first thing you should do is a detailed description of the potential customers of your company.

 

For example, age, hobbies, purchasing power, search preferences, consumption habits, user behavior, etc. This with the aim that the company forms a real image of its possible segments of buyers.

 

An Inbound Marketing strategy begins to be defined, which joins a set of actions, to reach the target audience through attraction marketing.

 

What is the value of Inbound Marketing? 

 

BluCactus - computer with information on it and dataIf you have a company already created, it is possible that you already have a corporate website, if, on the contrary, you are enlightening yourself before formalizing your idea and turning it into a company, the ideal is for you to be clear about what products or services you want to offer.

 

Next,create your website.

 

If you represent the first aforementioned case, maybe you already have the page but it is not focused on the conversion of your clients. Another common factor is that you may already have your company’s social media accounts, right? But merely for commercial messages.

 

You may not have created a blog yet and you don’t want to invest time and money in attracting readers with interesting articles. So what would be the main problem?

 

The problem is that your company may be left behind in the digital age. For this reason, although implementing the Inbound Marketing methodology requires great effort, you will get great rewards. If you want customers to consume more and recommend you, then you have to put them at the center of your strategy.

 

Inbound Marketing is thought of and designed to generate contacts that can later become new clients. Therefore, if you’re looking to turn around your business results profitably, then Inbound Marketing is the best option for your business.

 

As a conclusion:

 

BluCactus - contact usKnowing how to implement an Inbound Marketing strategy can become a trial and error process at first.

 

At first, everything is practical. However, once you manage to implement it 100%, and you really know how to do it, you will start to get results.

 

To know and learn more about how each of the stages of the Inbound Marketing methodology works and how we can help you in generating organic and scalable demand.

 

We can help you with everything you need for your company or future venture. 

 

At BluCactus, your success is our success, which is why we accompany you in this great process. To find out more about us, you can find us on Facebook, Instagram, Twitter, YouTube, LinkedIn, among other social networks. Contact us now and achieve the success you want!

 

Quote your project to let us create your Inbound Marketing Project
to increase your audience and sales today!

How to measure Brand Awareness?

It’s important to measure brand awareness to develop a successful marketing campaign. How to measure brand awareness?

 

Keep reading to learn about the 6 keys to measure brand awareness so that you can develop better strategies.

 

How to measure brand awareness, the 6 keys to measure your brand awareness 

 

BluCactus-How-to-measure-brand-awareness-The-6-keys-to-measure-your-brand-awarenessWe review some of the strategies that will help you measure brand awareness.

 

This includes the use of the Google Analytics tool. It also includes the use of brand keywords and exhaustive work in social networks and inbound marketing

 

Do you want to know these solutions in-depth?

 

Keep reading to know how to measure brand awareness.

 

1.- How to measure brand awareness, observe direct traffic in Google Analytics

 

Measuring brand awareness is one of the keys to see if your medium or long-term marketing efforts are going in the right direction. That’s why we recommend always starting with a little research.

  BluCactus-Observe-direct-traffic-in-Google-Analytics.

Google Analytics allows you to know, among many other aspects, how many visitors come to you after having put the domain of your website in the browser. This is the so-called direct traffic.

 

If you notice an increase in visits to your website or blog that are direct, the most likely cause is that brand awareness is increasing.

 

That said, it’s necessary to clarify that the base definition of direct traffic in Google Analytics is not accurate. Why? Because the tool considers some aspects that are not direct traffic, so you have to be careful.

 

On many occasions, they should be attributed to the referral channel and others to the organic or SEO channel.

 

Some of these situations are:

 
  • When someone saves a URL of your website or blog as a favorite and then enters directly
  •  The person accesses a page of your website using the history of previous visits  
  • if you click on a link that directs to a secure page, but that the site where this link is does not have the SSL certificate.
  • Access your website by clicking on a link that is within an intranet
  • When a person clicks on an email containing a link to your site, as long as you have the email configured on the device itself. 
  • They enter your website using links with JavaScript code
  • You click on a link to a 301 redirect that does not contain the referral source parameters.
 

For these reasons, we recommend you to be careful when analyzing direct traffic using Google Analytics. However, we also advise you to analyze it to see if there is a real increase in direct visits.

 

2.- Study the impact of ‘branded keywords’ on your digital marketing

 

BluCactus-Study-the-impact-of-branded-keywords-on-your-digital-marketingIn internet search engines, if someone puts your brand name there, logically they know it, right? What happens in web analytics and SEO when someone comes to your website has used your brand name or a slight variation?

 

Then the expression used in the search engine is known as ‘branded keywords’ or brand keywords.

 

By default, Google Analytics will tell you that they are visits that have come through the SEO (organic) channel.

 

However, you should differentiate the branded keywords from other SEO visits. The reason is that branded keywords are not usually due to web positioning efforts, but rather to the brand awareness strategy.

 

This analysis should be part of the monitoring of your digital marketing efforts, which you should be able to do in an agile way.

 

3.- How to measure brand awareness, monitor brand mentions on social media

 

BluCactus-How-to-measure-brand-awareness-Monitor-brand-mentions-on-social-mediaHow often do you mention your brand on social media? You must know the mentions that users make in their accounts and take advantage of them as an opportunity to interact with them.

 

You must take into account the trend that these mentions are taking. Do they increase or decrease over the months?

 

Do they come from the same people or are there new users participating? What about your competition?

 

Keep in mind that there are tools that allow you to measure the interactions in your brand’s networks. This method facilitates a correct evaluation by using objective data every month.

 

4.- How to measure brand awareness, develop the community that supports the brand

 

BluCactus-How-to-measure-brand-awareness-Develop-the-community-that-supports-the-brand.It is a good idea to take advantage of the trend that users increasingly identify with brands, specifically with the values ​​they share. You should try to establish real relationships between the customers and your company.

 

How to measure brand awareness? You must keep in mind that the creation of a community is usually one of the objectives of a successful communication plan.

 

But the community doesn’t have to be only on social media but in all areas.

 

It’s also necessary to take into account that it will be influenced by aspects that are not conceptually related to the communication department. For example, with the quality of the service provided by the customer experience department.

 

For this reason, it’s important to analyze all the points of contact with the brand that a potential client has and to join the efforts of the brand in this regard. All these contact points must be in the communication plan.

 

5.- Bet on collaborations and referral traffic

 

Even though your brand has its entity, it doesn’t hurt to consider working with other brands promptly.

 

Reputation is contagious, so if you sign up to take actions with other companies, you will multiply the effects of advertising.

  BluCactus-How-to-measure-brand-awareness-Bet-on-collaborations-and-referral-traffic

How to measure brand awareness? Collaborating with other brands will not negatively affect your business, at least if you choose carefully and make sure they are companies that users value.

 

Although your marketing is well on the way, there are audiences that you will not be able to reach by creating real engagement.

 

But you can accomplish it if you do it hand in hand with brands with which these audiences are already familiar and have established a relationship of trust.

 

This is why collaborations between brands are also important in terms of brand awareness.

 

If the traffic grows, it’s a sign that your brand is reaching more and more people who did not know you before. However, you must ensure that this referral traffic is from new users to have an accurate measurement.

 

6.- How to measure brand awareness, If your brand is relatively well known, take advantage of the press

 

Press clipping represents a selection of interesting clippings that have been published about your business in the press. How to measure brand awareness?

 

It’s real information about the reputation that your company has in the media. You have to take into account that said the press is progressing more and more towards digitization, so using online clipping is recommended.

 

Thanks to press clipping, you will know how to determine the notoriety of a brand, which can be yours or that of a competitor.

 

You can also assess the impact of your marketing actions and improve your communication in general.

 

Remember that, of course, this doesn’t make as much sense if your project is starting.

 

The press clipping must be based on certain notoriety, either of your brand in general or of situations such as the launch of products with a high impact on the consumer.

 

In conclusion

 

How to measure brand awareness? In conclusion, since demonstrating brand awareness is increasingly important, it is necessary to carry out detailed monitoring of your presence on the internet. In BluCactus we have a personalized measure brand awareness service. We will tailor your brand to your needs. Contact us today and ask for more information.

 

Quote your project to let us create your Pitch Deck
to increase your audience and sales today!

How much does a Google Adwords campaign cost?

Do you want to know the cost of Adwords? There is a very important question that everyone who starts with online marketing is asked. As specialists in digital marketing, we listen to it all the time. Especially those who are still beginners in what is known as paid searches. How much does a Google Adwords campaign cost in the United States? It is an excellent question, very reasonable. After all, newbies in PPC, or pay per click, should be interested in your response. Read on to find out how much Google Adwords charges.

 

BluCactus - How much does a Google Adwords campaign cost - diferent directions of business paymentHow much is a business expected to pay to advertise on Google? It is vital to answer that question before starting your marketing campaign. However, there is no simple answer that fits all businesses or companies.

 

The most common answer is, without a doubt, it depends. But what does Google Adwords charge for? We will analyze the factors on which advertising on Google Ads depends:

 

  1. The type of product or service you wish to sell
  2. The popularity of the keywords you want to use
  3. The size of your business
  4. The quality rating of your ads

 

We will explain what each of these points means and how you can get an approximate budget for your marketing campaign. How much does Google Adwords charge? There is no same price for everyone, so you should consider all the factors to know how much money you should be prepared to spend.

 

Explaining the variables to know how much a Google Adwords campaign costs

 

BluCactus - How much does a Google Adwords campaign cost -woman with a question markHow much does a Google Adwords campaign cost? The cost of the service previously known as Google AdWords depends on several variables.

 

In this publication, we will explain what these variables are and how they will influence the cost of your ads. We will classify the concepts you need to know to create a realistic budget for your marketing campaigns in Google Ads.

 

If you are reading this article, you may be totally new when it comes to PPCs and have many questions about how the service works.

  BluCactus - How much does a Google Adwords campaign cost - computer looking for google ads

Let’s first define what PPC is. PPC is an abbreviation of pay per click, which means pay per click. In a PPC ad service, such as Google Ads, you will only pay each time a user clicks on your ads.

 

Keep reading this article to learn all about how Google Ads works and how the price you are going to pay is determined. No matter what your question, we are here to help you understand how the popular Google ad system works.

 

There is the main question that we are going to answer, of course. How much does a Google Adwords campaign cost? As we said before, this question has no easy answer.

 

Therefore, we will present it step by step so that anyone can understand it. So how much does it cost to advertise on Google? With this guide, you will be able to know how much money you will use in your first digital marketing campaign. It does not matter if it is an online store or a business

 

Overview of the factors that influence how much Google Adwords charges

 

BluCactus - How much does a Google Adwords campaign cost - computer with a search termBefore we begin, we will synthesize in a concrete way all the points that we will explain throughout the text.

 

This is a summary answer to the answer to our starting question. How much does a Google Ads campaign cost in the United States? These are the factors that influence this cost:

 

Google Ads is based on an auction system. This system rewards businesses that have high-quality ad campaigns. How do you reward them? How much does a Google Adwords campaign cost? With lower prices and better ad positioning.

 

BluCactus - How much does a Google Adwords campaign cost - computer with a search term

You can exercise control in all aspects of how your Google Ads budget is being used.

 

Some tactics to achieve this are ad programming, geographic specification, and limiting your ads to certain devices.

 

How much does a Google Adwords campaign cost? The average cost per click on Google Ads is between 1 to 3 dollars in the Search Network.

 

The average cost per click on the Display Network is 1.02 dollars. The Search Network shows your ads on the search engine, the Display Network on Google affiliated sites.

 

The most expensive keywords

 

BluCactus - How much does a Google Adwords campaign cost - computer with a zoom on itThe most expensive keywords in Google Ads can cost up to 51.19 or more dollars per click. These are highly competitive keywords in areas that generally have high value for the consumer. For example, lawyers or insurers.

 

Large corporations spend up to 52,000,000 dollars annually on paid Google Ads searches. How much does a Google Adwords campaign cost? On average, medium-sized businesses can spend between one hundred seventy and one thousand and 10,239 dollars a month in their Google Ads campaigns. This can add up to one million ninety thousand to two million two hundred eighty thousand dollars a year.

 

Now that we have defined the general points of Google’s costs, we can answer the key question more fully. How much does a Google Ads campaign cost in the United States? We will look for a complete answer that allows you to make an exact calculation of what you need to invest and how much you can earn.

 

How much does a Google Adwords campaign cost? There is not a single price.

 

BluCactus - How much does a Google Adwords campaign cost -computer with people using the loopHow much does a Google Adwords campaign cost? Depending on the industry of your business, keywords can be either very cheap or very expensive.

 

And if you are looking for popular keywords with many searches per month, you can pay a lot of money for each click. One of the main mistakes when campaigning in a PPC service is not doing the necessary research before starting.

 

As we said, based on your industry you can pay as little as three-point nineteen dollars for one click. However, you can also pay more than 100 American dollars per click.

 

How much does Google Adwords charge in the United States? It depends, to a large extent, on what you are announcing. Get all the possible information. Mainly, research the individual keywords that your business is going to focus on.

 

How much does a Google Adwords campaign cost? Understanding how Google Ads works.

 

BluCactus - chart with information of peopleHow much does a Google Adwords campaign cost? To know how much a Google Ads campaign costs, you need to know how the platform works and how you buy your ads.

 

One idea that many have about Google Ads is that the one with more money to invest has more influence. Although having more budget does not harm you, there are other factors that influence your power to advertise. As already mentioned, Google Ads works as if it were an auction. Let’s see how this process works, what is the way you decide in which keywords your ads appear.

  

How much does Google Adwords advertising cost? Everything is based on the ad auction. Ad auction begins when a user enters a search term. Subsequently, Google determines if your search term includes keywords for which advertisers are bidding.

 

If advertisers have made bids for any of the keywords in the user’s search, the ad auction begins. The purpose of the auction is to determine the Ad Rank or position of the ad. Here it is decided where each ad will be positioned.

 

The auction determines the inclusion and position of the ads according to the Ad Rank formula. The Ad Rank formula is based on two main factors that we will talk about later: maximum offer and value rating. Once your Ad Rank and your value rating have been calculated, Google will use this information to determine how much you will pay each time someone clicks on your ads.

 

How much does advertising in Adwords cost? Ad auctions vary depending on the popularity of the keyword

 

When it comes to paid searches, there are certain keywords in which everyone will want to make offers. These keywords are usually popular with large companies.

  BluCactus - How much does a Google Adwords campaign cost - computer with a search term

How much does a Google Adwords campaign cost? When this happens, what results is a bidding war between two giants. Having two international businesses trying to overcome, you can only expect one thing: high prices.

 

On the one hand, you have very cheap keywords in which you can advertise for pennies, although it is not always the best idea to advertise on them. Meanwhile, there are also expensive and popular keywords that can cost you up to thousands of dollars per click. But do not worry, these expensive words are only for certain industries, and it is very likely that you do not have to pay so much for your ads.

 

Some of the most expensive keywords are for industries such as law, insurance, and finance. Here we find lawyers, insurance houses, and banks. These keywords are very expensive because those who use them are looking for customers that leave them a lot of profits individually. Some of the keywords, for example, medical expenses insurance, can cost up to 269 dollars per click. Speaking of expensive keywords, how do you know how much each keyword costs? How much does a Google Adwords campaign cost?

 

How much does it cost to advertise on Google? It depends on the keyword.

 

BluCactus - How much does a Google Adwords campaign cost - computer with a search termHow much does advertising on Google Adwords cost? If you are thinking of starting a campaign in Google Ads, it is very likely that you want to have an idea of ​​how much it will cost.

 

Although as we mentioned there are several factors that determine the price of the campaign, there is a very important one that stands out above the others. The keyword. We will explain how the price of the keyword is decided, what is different depending on the industry, and its popularity.

 

To get a general idea of ​​how much a keyword can cost, Google has a tool for you. This tool is called the Keyword Planner. You just have to enter a term or keyword and the tool will give you all the related keywords. You can even adjust the search so that it only shows you the cost of ads in a specific country, such as the United States or Canada for example. This can have an impact on prices as advertising in certain countries is more expensive than advertising in others.

 

Bidding for keywords

 

Blucactus-How-much-does-a-Google-Adwords-campaign-cost-Bidding-for-keywords.How much does a Google Adwords campaign cost? Once the results are loaded you will see a column that indicates “suggested offer”.

 

Here is your first indicator of how much a Google Adwords campaign costs. This is an estimate calculated from all advertisers that have ads for that keyword. It is an approximate based on an average.

 

Your cost may vary depending on other factors, such as the quality value we will talk about next. Even so, it’s a good way to estimate when you’re going to pay for your marketing campaign.

 

Depending on the industry you will be able to determine if the cost per click is considered expensive or not. If all keywords cost more than 10 dollars, then you are probably in a fairly expensive market area. If the price is 0.54 to 1.08 dollars per click, you’re in luck.

 

How much does a Google Ads campaign cost in the USA?

 

BluCactus - How much does a Google Adwords campaign cost - computer with a search termNow you’ve seen how much the keywords can cost and how you can use the Google tool to estimate the cost per click.

 

It is time to continue with other elements that will help you calculate the cost more accurately. So how much does a Google Adwords campaign cost according to what Google charges you? This is a fairly simple question.

 

How much does a Google Adwords campaign cost? Although it may sound complicated for those who start with the PPC, the answer to this question is what do you decide how much Google charges.

  BluCactus - How much does a Google Adwords campaign cost - man going crazy with a line chart

That’s right, it is the user who determines how much your ads cost depending on which option you choose. Google Ads can be an automatic platform or a manual platform. This means that users can let Google adjust their bids automatically. But there are also users who want total control over what they are going to pay. Keeping control means that you decide how much Google will charge you per click. What you do is decide the number of your maximum offer and Google takes care of the rest.

 

However, just by placing a low offer does not mean that you will receive many clicks for that price. In fact, if your offer is very low, no one may see your ads. How much does a Google Adwords campaign cost?

 

Why? Because Google will send them to the subsequent pages of search results or they will only appear at low traffic hours. It is recommended if you want to receive many clicks, that you make offers of approximately 0.27 dollars more than the recommended offer.

 

How much does a Google Ads campaign cost? Big corporations against small businesses.

 

BluCactus - people in a rocketAs previously mentioned, the cost of Google Adwords depends on the type of company you belong to. If it is a very competitive or popular industry, it may be better if Google takes care of everything and that your offers are automatic. Because some prices may change very quickly, making manual offers will not give you the best results. 

 

Many large companies will have an automatic system to always surpass their competitors. Working manually, you cannot be at their level.

 

For small businesses, it is common for them to achieve their goal with only 0.54 dollars per click. However, if you want to be among the four ads at the top of the first page of results, you will need to make offers higher than your competitors.

 

How much does a Google Ads campaign cost? The quality rating and its effect on prices.

 

BluCactus -men ranking with four starsThere is a concept that we have mentioned a lot throughout the article. This is the quality rating, one of the most important factors that affect how much it costs to advertise on Google Adwords. The cost of Google Adwords is determined by the quality rating.

 

Every advertiser and ad campaign in Google Ads have a quality rating. Having a good quality rating means you will save money and pay less per click compared to other advertisers.

 

A poor-quality rating means that you will pay more per click. In fact, a bad grade can lead you to pay 100% more than the competition.

 

BluCactus - SEO

How is the quality rating determined? Through optimization for Google, similar to what is done with SEO. Advertisers that optimize their landing page and ads that include the keyword receive a better rating.

 

In an industry as competitive as online ads, many businesses will do everything they can to make sure they have a good quality rating. After all, this will significantly lower the cost of your ads.

 

In the future, at BluCactus we will make a guide on how you can receive a better-quality rating and dramatically reduce your cost per click. Remember, having a good quality rating can be the difference between a profitable campaign and simply spending a lot of money. Quote your Google AdWords campaign with us to increase your sales!

  BluCactus - Contact information

How much does a Google Adwords campaign cost?, Conclusion

 

The cost of Google AdWords depends on the size of your business, the quality of your ads and the popularity of the keywords that you are going to use is what you will pay to advertise on Google.

 

How much does a Google Adwords campaign cost?

  BluCactus - How much does a Google Adwords campaign cost - business giving a plant water

You can usually estimate how much it costs to advertise on Google AdWords using Google’s keyword planning tool.

 

To get the best price, your best option is to turn to a professional digital marketing team.

 

At BluCactus we have everything you need to make your marketing campaign a real success.

 

Already have your optimized Google campaigns? Leave us a comment with a “Yes” if so or a “No” if you still do not apply it to your business.

   

Quote your project to create your own Google Adwords Campaign Project
to increase your audience and sales today!

 

5 Benefits of Influencers Marketing

The popularity of Influencers Marketing has been significant in recent years, but how do you know the profile of the ideal Blogger or Youtuber? I comment on some peculiarities to choose it according to the Branding of the brand of your product. Come I invite you to continue reading the 5 Benefits of Influencers Marketing. See you inside!

 

5 Benefits of Influencers Marketing. What is an Influencer?

 

BluCactus - Benefits of Influencers Marketing - an influencerHe is a person with popularity in social media given his ability to persuade and intervene in the decisions of users regarding the purchase of a product, after visiting a website or social networks.

 

The strategy of including a leader with massive followers can be an ideal tactic to ensure that your commercial message reaches the defined target, but what are the attributes to consider for a Brand Leader? I present the details below:

 

1.- 5 Benefits of Influencers Marketing, Establish own brand: They are communicators and capable of transmitting messages effectively and creatively appropriate to the target. They have the creative spark to elaborate the contents precisely and adjusted to the product.

 

2.- Structuring community: Under a set of followers you can direct your own community and strategies can also be focused so that followers who want to increase their user flow increase.

 

BluCactus - Benefits of Influencers Marketing - people watching their phones3.- Versatile: They are a figure adaptable to any business profile you have. Is it fashionable? Is it from Technology? So, they will be adaptable to any user prototype. Their form of interaction must be suitable and adaptable to the circumstance.

 

4.- Feedback: They will be a useful means to share information, since they will be a link to disseminate information to followers and generate conversations that nurture and create user interest in the product.

 

In addition, this phenomenon has caused an incredible impact on trends related to digital marketing linked to Opinion Leaders. It should be noted that, according to Report Nielsen reports, social networks and brand representatives are an ideal means to reach an audience appropriately.

 

5 Benefits of Influencers Marketing, What are Influencers Marketing?

  BluCactus - Benefits of Influencers Marketing - influencer on instagram

It is a strategy based on the use of influential people with social profiles such as: Blogger, Instagramer or Youtuber. In this way, you will be more comfortable transmitting the commercial or corporate message to reach the objectives set.

 

You may be wondering how to establish a link with the ideal Influencer? It is indicated that you seek to approach in discreet, through social networks or mention him in Blogs.

 

According to the above, you are opening up to create a relationship and propose campaigns to improve online business advertising.

 

By selecting an Opinion Leader in digital media, you can see assertive and appropriate changes depending on the Brand Representative chosen. For example, we observe how a certain prototype that previously did not consume your product, maybe accessible to start acquiring it.

 

When developing an action plan, you will see changes in:

 

5 Benefits of Influencers Marketing, Scope: Through publications, you can be disseminated to a popular and credible mass audience. In this way, the visibility of the company will be broad and precise to the social community.

 

BluCactus - Benefits of Influencers Marketing - actions plans with a puzzleRelevance: Disseminate information or content of value that allows to capture the attention of users. So, you can plan the launch of dissemination campaigns about the service of your company.

 

5 Benefits of Influencers Marketing, Engagement: When creating an interaction or user feedback about the published topic. In this way, the customer’s relationship with the product can be loyal or increased.

 

Are you thinking of complementing your digital strategy? By including your planning with Influencers, you take a point in your favor!

 

You can increase the number of users and establish an effective link with the community that identifies with your product.

 

What are the advantages of Advertising with Influencers?

 

The participation of an Opinion Leader is essential if you want to obtain benefits in your Company Branding. I present more information below:

 

BluCactus - Benefits of Influencers Marketing - men using his phone and a magnet5 Benefits of Influencers Marketing, Improve recognition

It helps to improve the authority of your website, that is, you will have the approval of a popular leader in opinion. In addition, your level of advertising will be more assertive and will bring ideal results based on the proximity and reputation of the community.

 

SEO positioning

Your content will add value that brings interest to the target audience. In addition, you can expand the market and your customer profile, since you will have a reach. In particular to millennials who are a digital consumer population.

 

5 Benefits of Influencers Marketing, Organic traffic

It is possible to create content strategies that trap user participation on the web, this will bring more organic traffic. It will also create a flow of recommendations and potential followers or potential buyers of the product.

 

Conversion rate

It is possible to present strategies that promote digital advertising campaigns, so the level of online shopping shows growth. An alternative is to create promotions to easily reach the user or potential customer.

 

BluCactus - Benefits of Influencers Marketing - people with social media around themSocial networks

By creating campaigns by Instagrammers or YouTubers with detachment, you will have the possibility to create a level of interaction through social media. So, you can link in a concrete and precise way.

 

Keep in mind that a Blogger with an online career handles the appropriate language to approach the target audience that fits your brand.

 

5 Benefits of Influencers Marketing, Influencer path

When selecting the leader with social media recognition, you should be chosen based on viral and novel stories that make it popular.

 

That is, its trajectory must be of great impact that has an impact on the target audience of your business.

 

How to design Influencers Marketing campaigns for your social media strategy?

 

When starting with your Marketing planning to increase the visibility and positioning of the company it is ideal that you make use of opinion representatives and follow some steps such as:

 

BluCactus - person sitting next to a monitorSet Objectives

It is important that you capture the purpose of your digital planning. Increase brand branding? Do you want better visibility? Digital KPIs such as CPM, CPV, CPC are measurable through the Metricool or TweetBinder tool, which can be useful when making the metrics.

 

In addition, you will have a reference of the effectiveness of your campaign you can detect if it is adjusted to the target audience.

 

Set Criteria

When selecting your opinion leader, it is essential to define the Buyer person according to the target audience. So, you can consider the association of the specialist and its relationship with the values ​​of your company, for example, does your company sell a Smartphone?

 

Based on the above, when choosing a Technology Blogger, you are expanding the subject, the ideal thing is to choose a leader in social media exclusively on smartphones.

 

Evaluate communication

Do you think it is enough to give your web or social network a look? Ideally, follow up and evaluate in detail the previous campaigns and the results obtained.

 

It is appropriate to verify how was the participation in the projects? What was engagement? Remember that they will be the image and representation of your business.

 

BluCactus - Benefits of Influencers Marketing - person using a computer with a pencilEvaluate technical skills

That is, you can determine the technical skills to disseminate the information to the audience. In addition, the strategies to maintain the interest and participation of each member who makes the posts, visit the web or integrate into the social environment.

 

Quality or quantity of Followers

It is ideal to specify the followers who feel identified with the subject. Social density can mean that there are many people who are not an affinity for the issue.

 

So, the quality of followers will be given by their participation in the publications of the topic, which will give value to your brand.

 

5 Benefits of Influencers Marketing, What are the tools used in Influencers Marketing?

 

Online you can get multiple instruments that can help you build your digital strategy based on Influencers and increase the recognition of your business. So, you can choose some of the ones mentioned below:

 

Buzzmonitor.es

You will have free access and limited by use. By making use of Buzzmonitor you can carry out research according to the theme of your company and thus locate the profile of Opinion Leader based on the number of followers that best fits what you are offering.

 

BluCactus - web site with the heepsy brand on it5 Benefits of Influencers Marketing, Heepsy

The free version has simple search functions, if you want to access advanced options you just have to pay.

 

Social blade

It gives you values ​​related to the YouTube network, through the number of followers, subscribers, interactions, likes, comments but it is ideal to locate the most popular YouTubers, according to the published videos.

 

Influence fee

Just by placing the name of the representative brand Leader under the Instagram network, you can detect the payment they receive for the businesses with which they have a link.

 

BluCactus - web site with toolBrandwatch

Using this platform gives you access to audience data, followers and engagement of users who visit the social network.

 

You will have a statistic if the relationship with the brand representative can be beneficial or harmful to your business.

 

5 Benefits of Influencers Marketing, Linkedin Social Selling

It shows you the level of influence that a LinkedIn member has from the contact number, visits to his profile, number of comments and recommendations.

 

Fake follower check

It was created to debug the Instagram network of fake Opinion Leader, since the social network has been used to commit digital crimes and create accounts with information with false attributes.

 

5 Benefits of Influencers Marketing, How can BluCactus help you in the Advertising Strategy for Influencer?

 

In BluCactus we have the tools to guide you in digital campaigns based on the use of opinion leaders because our staff is qualified with the knowledge and experiences in online strategies appropriate to the profile of your company.

 

In addition, we adjust to the Buyer Person associated with your brand to establish the necessary guidelines that allow the execution. You have doubts? Contact us and we will give you personalized attention. At your disposal BluCactus! Your Digital Social Media Marketing Agency in Dallas! Your achievement will be ours!

 

Quote your project to create your own Influencers Marketing Project
to increase your audience and sales today!

   

Marketing Strategies for Restaurants

Are you applying Marketing Strategies for Restaurants in your business? The Marketing action plan is ideal to connect with digital and offline advertising to boost your business. Do you have any doubt? Come I invite you to continue reading in the next post. See you inside!

 

What are Marketing Strategies for restaurants?

 

Blucactus-What-is-Marketing-for-restaurants.- woman with an ipadIt consists of the application of sales techniques and product marketing gastronomic to improve customer satisfaction. Keep in mind some questions:

 

Based on this, you must draw marketing guidelines for your restaurant and the ideal means to have contact with your target audience. Therefore, it is necessary to establish some parameters to fit the client profile that suits your goals and objectives as a restaurant.

 

The Marketing Strategies for Restaurants are intended to meet the needs of your potential customer, to meet the requirements.

 

Is your business local or do you have franchises nationwide?

 

BluCactus - Marketing Strategies for Restaurants - person taking a picture og their mealIt is important to note that the marketing application consists of 2 types:

  • Offline 

 

Through physical media such as flyers, magazines or test campaigns.

  • Online

 

The use of inbound marketing tools such as websites, blogs, newsletters, and positioning SEO. The idea is to take the initiative and the actions framed in improving the image of your business using offline and online tools according to the type of consumer.

 

Marketing Strategies for Restaurants

 

That is to say, using advertising techniques in food stores, it allows you to increase market management and you will drive your growth. When applying marketing you are applying strategies focused on improving the gastronomic sector and strengthening the following aspects:

 

  • Strengthen relationships with consumers and connect Markwith users.
  • Loyalty to potential customers.
  • Boost products and boost sales.

 

On the other hand, marketing action plans will be successful in carrying out an analysis and structuring the guidelines to follow. So, you can perform an evaluation and verify the level of productivity of your company, to approach.

 

 What are the Advantages?

 

BluCactus - Marketing Strategies for Restaurants - plan eventsSchedule events

Based on the schedule a tasting dishes to potential customers to give them a demonstration of the different dishes and delicacies that trade offers.

 

It is possible to use it as an alternative to approach the Chef with potential clients to gain confidence and establish empathy with them.

 

The strategy is to make a difference, offering attractive and own dishes that catch the user.

 

BluCactus - Marketing Strategies for Restaurants - brand embassadorMarketing Strategies for Restaurants, Brand Ambassador

When using influencers can boost your food business.

 

To do this, it is indispensable that you select any that are linked to the gastronomy sector that you are offering. 

 

Thus, according to the popularity that the brand ambassador maintains, you can maintain a flow of followers in blogs, fashion, or social media.

 

BluCactus - person ordering food via an app

Marketing Strategies for restaurants, Electronic store

You can implement an e-commerce system through an electronic store.

 

This allows you to provide service for home orders more easily and efficiently.

 

Personalized online attention is a benefit that allows you to limit distances and favor the tastes of each potential consumer towards your product.

 

Marketing Strategies for Restaurants, Closeness, and Familiarity

BluCactus - Marketing Strategies for Restaurants - closeness and familiarity

Through a website, you can create closeness and feedback with different customers who purchase your product. For example, you can include in the services section and area for comments within the web, which allows you to create a link familiarity.

 

Your history and transcendence as a company will be the basis for maintaining a dialogue with users who identify with what is offered. In other words, generate an effective conversation that works to promote engagement and foster the link with your brand.

 

It is appropriate that you choose a representation of your product that echoes the values ​​of your identity. That is, it will bring consequences that cause impact and effectiveness with what you want to convey to your target audience.

 

How to create a Marketing Plan?

 

BluCactus - Marketing Strategies for Restaurants - choose the target audienceIt is essential the correct planning that allows you to approach your audience and make known what are the rules that must be followed to favor the growth of your company.

 

Marketing Strategies for restaurants, Choose the target audience

 

By choosing the target audience you can emphasize what are the traits that identify your selective group?

 

On the basis, you can emphasize and improve your reach towards different groups of people who identify with your sector.

 

BluCactus - segment the marketing with girls eating food

Segment the market

 

It is important to define the market by sectioning the type of consumers according to the affinity for food inside the restaurant.

 

It is vital to define what type of client do you need? What is the economic level they have?

 

Accordingly, you can stratify the type of product by strata and satisfy the requirements to attract and loyalty.

 

Marketing Strategies for restaurants, Define the objectives

 

BluCactus - Marketing Strategies for Restaurants - define the objectivesTo express the goals that you wish to obtain during the execution of the company.

 

Then, you must set short, medium and long term objectives, to comply with the times you deem necessary.

 

Each goal should have some guidelines that are consistent with the purpose of the company and the focus of its creation.

 

In this way, you can adjust to the niche market to strengthen the consumption and lifestyle of each user.

 

Analyze your competitor

  BluCactus - Marketing Strategies for Restaurants - analyze your competitor

Determine the actions that must be carried out to take action to improve your position and add a bonus that identifies you as a food business.

 

Therefore, you can set the following questions to have an orientation:

 

What content do they publish? Do you use tools advertising? Do you have a Web page?.

 

Take advantage and take the lead concerning the strengths that your business has and add information that you think is convenient according to your profile.

 

How to structure planning Marketing Strategies for Restaurants?

 

Among the guidelines you can formulate to capture the execution of marketing strategies are: 

 

BluCactus -computer with a page and website openCreation of Web page 

 

From there you can maintain digital and personalized visibility associated with the gastronomic service you are doing.

 

With that initiative, you can promote your worldwide expansion and improve recognition before an audience regardless of location geographical.

 

In the same way, a blog is an ideal strategy to connect with users and report changes or developments that may arise in the gastronomic company.

 

BluCactus - seo search servicesPositioning SEO

 

The tool SEO, allows you to reach a better position in the search engine Google.

 

The most important thing is to specify that keyword that identifies the Buyer person of your business and create content focused on satisfying the needs and doubts of the users in consuming your product.

 

From there you can follow up with Google Analytics, to know the evolution of organic visits and detect where they come from? And what is the need for a consultation?

 

BluCactus -social media

 

Social media

 

The use of social platforms is a complementary tool for the website.

 

To do this, you must select. What will be the ideal medium?

 

To keep in touch with the target audience that visits and knows your product.

 

 

BluCactus - Marketing Strategies for Restaurants - e mail marketingEmail Marketing

 

By including actions to send informative emails to your web subscriber, you can keep it informed.

 

In conclusion, it is an ideal strategy to make reminders and publicize promotions that you have valid in your business.

 

The idea is to create a connection that allows you to empathize and establish affinity links with what you are selling.

 

BluCactus - Marketing Strategies for Restaurants - marketing offlineMarketing Strategies for restaurants, Offline Marketing

 

It is a traditional advertising technique with potential and benefit to drive marketing within your company

 

  • Make flyers where you publish the news and curiosities of your gastronomic business. Therefore, you will have physical visibility for your potential client.
  • Formalize the creation of a billboard where you publicize the business logo, place to locate and characteristic phrase of your business image.

 

 

By integrating online and offline advertising tools you can position yourself and increase recognition before the appropriate target.

 

What are the main reasons why an Action Plan for restaurants fails?

 

BluCactus - woman drinking wineEntrepreneurship in gastronomy has been peculiar in a group of businessmen who decided to start in the preparation of dishes. However, some food stores fail to grow and consequences such as

 

  • Temporary business closure
  • Sales decrease
  • Little customers

 

 

So, you can have the defined objectives and know the culinary techniques. But, if you are unaware of the tools related to advertising, it will have harmful consequences for your business.

 

Ideally, have initiatives and a marketing plan that impact diners

 

Then, they will be able to recommend good service and attention by word of mouth.

 

BluCactus - Marketing Strategies for Restaurants - identify the target marketNowadays by not innovating and having creativity in your food place. Consequently, you will bring reasons that deteriorate and alter the proper functioning of your company. That is why it is recommended that during the creation and management of the gastronomic trade, guidelines such as:

 

  • Marketing Strategies for restaurants, Identify the target market

What will make you different? What kind of food dishes can you offer? By segmenting it according to strata and needs.

 

Thus, it will be possible for you to elaborate differences and ways of attending to it that will create your link and empathy.

 

  • Marketing Strategies for Restaurants, Competitors

BluCactus - Marketing Strategies for Restaurants - competitorsConduct a study of the potential adversaries that offer meals of equal magnitude. In other words, it will be valuable to know your strengths and weaknesses.

 

That is why it is vital that during the creation of a gastronomic place it is indicated that you have a business plan. That is, you should plan on the priorities of the advances that you consider.

 

It is also appropriate to be updated as to the developments that are being developed in the food sector. Thus, you will have an analysis of what is indicated and appropriate for the target audience. Consequently, you can meet their needs and take advantage of it as added value.

 

BluCactus - Marketing Strategies for Restaurants - contact usDo you want advice on Restaurant Marketing?

 

Marketing Strategies for Restaurants. We are the Marketing Agency for Restaurants in Dallas, characterized by formulating marketing strategies tailored to the online business initiative that you have in mind.

 

All this and much more is what the agency Marketing BluCactus brings for you. We have work plans that will fully fit all your needs and requirements. So what are you waiting for? Contact us right now!

   

Quote your project to create your own Marketing Strategies for Restaurants Project
to increase your audience and sales today!

 

How much does Billboard Advertising Cost?

It depends on a number of factors, also how much does billboard advertising cost? Among these factors are the location, visibility and the duration of the campaign that you are going to make.

BluCactus / How much does billboard advertising cost? / billboard  

For example, it doesn’t cost the same to have a billboard in Los Angeles, San Francisco, California as it does to have it in Dallas, San Antonio, Houston, the cost depends on a lot of different things that can represent an important factor for its success.

 

In this article, we will explain the factors in-depth for you to understand way better. In addition, we will give you all the tools needed to create the perfect billboard outdoor ad for your business and to have the highest rank of positioning and acceptation of the consumers.

 

What is the design of a billboard?

 

Properly planned, a billboard is a smart investment. You can increase your sales with outdoor advertising. However, if you do it incorrectly you can also lose money. Know the right strategies to achieve all your business goals. Create the best marketing campaigns in all of the USA, from Los Angeles, San Francisco, California to Dallas, San Antonio, Houston all the way to New York…

 

BluCactus / How much does billboard advertising cost? / cityFind the right price for your outdoor advertising

 

We will answer a variety of questions to give you the answers you need. Do you want to know how much does billboard advertising cost? It’s a variable price. The range is between $600.00 USD – $5000.00 USD per month.

 

This is a very open range, so you should know how the final price is determined. Do you want to know the design price of a billboard? Do you know if it’s the right type of marketing for your business?

 

All you need to know

 

BluCactus / How much does billboard advertising cost? / parkIn this article, we will explain everything you need to know. The billboard consist of massive outdoor advertising. What is the purpose of billboards?

 

Its objective is to attract the attention of the public that travels near the place where the ad is located. For example, by a certain street or highway.

 

As the name implies, outdoor billboards are found outdoors. You can find them in Los Angeles, San Francisco, California,  Dallas, San Antonio, Houston. To fulfill their function, billboard images are used to capture the public’s attention instantly.

 

Now, are billboards good for all types of business? How much does it cost to rent a billboard and design the ad? There are two important factors to consider. First, the ad design. Second, the rent of the place where this ad will be placed. Considering these two factors we can calculate the profitability of this type of marketing campaign.

 

Determining How much does billboard advertising cost 

 

BluCactus / billboardWhen it comes to advertising, there is only one truth. Everyone wants the best for their money. That is, spend as little as possible to earn as much as possible. The difference between a successful campaign and losing money is in every decision you make. Promoting your business in a smart way is the key to success.

 

Effective advertising drives your business and increases your income. On the other hand, poorly targeted campaigns only make you spend and spend without seeing any advantage.

 

For this reason, the first question that a business owner asks before starting a marketing campaign is always the same. How much is billboard advertising? This is a clear and concise question. However, the answer is not as simple as the question.

 

The complex cost of the billboard

 

Knowing how much it costs to rent a billboard is complicated and depends on different factors. Not all billboards cost the same. There is a wide variety of factors that change the price. So, to determine how much Billboard ads costs, there are other questions we must ask ourselves first. There are variables that determine the price of publishing your billboard on a specific billboard.

 

BluCactus / How much does billboard advertising cost? / billboardAlthough there are several variables that can affect how much it costs to rent a billboard, it’s easy to remember the 3 main ones: location, visibility, term.

 

Next, we will analyze these three factors in more detail so you can know how much is billboard advertisements. This will be very useful information for your business.

  

How much it costs to rent a billboard depends a lot on where your business is. For example, it’s not the same to rent a billboard in California and New York as it is in Texas.

 

In large cities with more inhabitants, the ads have more visibility, so the rent is more expensive. Let’s talk now about the visibility factor of outdoor advertising.

 

The importance of visibility to know how much does billboard advertising cost

 

BluCactus / carsLike its location, the visibility of an advertisement is crucial to know how much it costs to rent a billboard. As a general rule, the closer to the road there is a billboard, that is the more visibility you have, the higher the price. On the contrary, the further behind the road is the billboard, the less expensive the rent. At least generally.

 

This makes perfect sense when one of the most frequent problems facing the design of a billboard is considered to be the readability of the text. By placing your ad very close to drivers and pedestrians, the fundamental problem is eliminated and they are allowed to read the text more easily.

 

BluCactus / menHowever, there are benefits in outdoor advertising in billboards with high and low visibility. This is the reason why you have to know how much it costs to rent a billboard. Let’s give an example, let’s think about a certain business of great size and importance.

 

This business has published advertisements on high visibility billboards for years. For them, this strategy yields huge dividends. Being loud and flashy, and putting your mark so everyone sees it in highly visible places is a sure way to get attention.

 

On the other hand, there are other ways to do marketing. If your billboard layout is simple and you don’t have too much text to read, the less visible places can work wonders. How much does it cost to rent a billboard? It depends on your needs. If the design of your billboard consists mostly of images, it really doesn’t matter much how far you are from the road.

 

How much does billboard advertising cost? Know the duration of your campaign

 

BluCactus / How much does billboard advertising cost? / personThe term simply refers to the duration of the campaign in which a company will use a specific billboard. In this term, we find the only variable that companies can easily control to determine how much it costs to rent a billboard. How much does billboard advertising cost?

 

The location and visibility of a billboard are constant, but you, the advertiser, have full control over the duration of the campaign. And it’s important to know that the longer the term of a campaign, the less it will cost you per month.

 

How does it work? Suppose your business found the perfect location to publish its best and latest outdoor billboard advertising. Based on other factors, it usually costs a certain amount per month to be able to publish your ad on the spot.

BluCactus / billboard  

However, if you publish the ad for 12 months, the rent may cost 25% less. These price differences change from one billboard to another. Even so, it’s a factor to consider to know how much billboard advertising costs.

 

In general, running a long-term campaign is as beneficial to the exhibitor as it’s to the billboard owner. How much does billboard advertising cost?

 

For the advertising business, long-term campaigns mean greater exposure, which leads to the brand staying longer in the minds of consumers. It’s about doing the right thing for your business and making the most of the money invested in advertising.

 

Other factors to consider

  BluCactus / men

You should also think about whether the billboard rent includes the canvas because if the canvas is included it can cost more expensive.

 

The season is relevant as it includes protection insurance against storms and other situations that could damage your ad. When insurance is included it may be more expensive at the beginning but in this way, you can protect your investment.

 

How much does billboard advertising cost?

 

There are different types of billboards. How much does billboard advertising cost? A very common question for a business looking to advertise. How much it costs to put on a billboard depends on various factors. For example, the format, circulation, impressions, and demographics of the place.

 

BluCactus / How much does billboard advertising cost? / billboard

How much does it cost to put on a billboard? Determining how much it costs to put on a billboard depends on the purpose of your business. The price must be calculated according to a number of factors.

 

Among the factors that tell us how much billboard advertising costs, we find the size and location, also, in addition, runtime duration, and location are included.

 

It’s also important to know if the ads will be lit or not because in the end, how much it costs to put on billboard costs vary. However, billboard ads will continue to be an excellent advertising technique. It attracts the attention of many demographic groups and market goals.

 

BluCactus / How much does billboard advertising cost? / contactWhat are the conclusions?

 

How much does billboard advertising cost? It depends. First of all, it’s good to know that the location, visibility, and term are the 3 key factors that determine how much it costs to rent a billboard. Understanding how each of these factors enters the price equation helps you be better informed.

 

Making the right decision for your company is the difference between success or failure and we adapt to your budget so that you reach your market efficiently and profitably, so contact us today for more information.

 

Quote your project to create your billboard advertising
to increase your audience and sales today!

,

How to start a blog in 4 easy steps

According to data from Ahrefs, there are 600 million blogs in the world in 2019. And people type “How to start a blog” 121,000 times on Google search per month worldwide.

Another fact, 55% of companies defined it as content creation their top marketing priorities, and business owners who do that are 13x more likely to see positive ROI, regarding HubSpot 2019.

So, if you already have a website, your business still needs one to hold a place among all these figures. What is it and what is the difference between one of them and a website? A blog is basically a journal that is available on the web.

 

blucactus/How to start a blog/computer

A blog is a kind of specialized website. Consists of posts and there is often one writer who creates these posts.

      • Besides, the content there is shown in chronological order.

We could tell that all are websites but not vice versa because of these reasons below:

      • Websites include sections and categories, even contain just posts.
      • They are an interactive community that allows people to leave comments and mostly reply to all of them as possible as they can.
      • They tend to publish their words frequently or on the same schedule.
      • It could be a part of the website; also others prefer to have a separate server.

In a nutshell: Everyone has the opportunity to know how to start a blog right now once acquiring something valuable, you can do it. Regardless of your age, your expertise, your career, everyone has a story that deserves to spread out. And when it comes to your business, you will have a big story. Let people know you and know your profitable service or product.

 

How to start a blog?, Why does your business need one?

 

There are several reasons why your enterprise really needs one. I’ll try to recap it in the following points.

 
      • Allow your audience to be in your tack

blucactus/How to start a blog/computerA website is not the right place to share helpful content related to your industry as any site to a company reviews its product, service, customers‘ feedback, team members, and success.

But trust me; people are not likely to read about your business. Instead, creating it to share meaningful information always works better. And you can draw your audience’s attention by publishing tips, advice, and ways that are still relevant to your company. So, this could bring loyal potential customers who crave to read your posts and see your updates.

   
      • Drive new visitors to your website

blucactus/cellphone  

Everyone is concerned about traffic. There is no company that doesn’t care about how many visitors and how much engagement there is on social media channels. Through your regular publications or emails, you can grab the attention of readers toward it, which is usually attached to your site. Therefore, traffic to your site will increase.

All you need is to keep your content engaging and helpful for your niche, using long-tail keywords, and make use of SEO tools. These steps not only generate leads from social media platforms, and emails, but also boost your opportunities to gain organic traffic.

 

      • Build a relationship with your customers

blucactus/computer  

When you unveil your identity and character, your readers are going to trust you. Hence, you share your experience, your advice, and your tips to boost your business, your growth, and even your flops.

So, they tend to listen to you when you realize correctly how to start a blog as it comes from realistic action and it could turn them into potential customers.

 
      • Blogging helps your business make progress

 

The more reactions you get on a particular post, the more you have to promote it. For example, a recent article you published generates traffic and gets more likes than any other previous copies. Then, you should bear in mind this kind of topic and start creating relevant ideas.

So you will know if your business goes for the perfect destination, and makes progress. Or you have to turn around. Most importantly, you can get new innovative proposals from comments that would help your sales in further goals.

 
      • The less expensive marketing strategy

Unlike other marketing methods, if you already have a website, the cost is zero. Indeed, you don’t need any extra expenses or efforts except adding a new section. In the case of not having a website yet, it’s still applicable to set up for free. There are many free online platforms, such as wordpress.com, that enable you to know how to start one in handy steps with different templates and features.

However, your business needs something more professional and reflecting your image. So, consider a content management system like installing WordPress, and so on.

Also, you can depend on Bluehost Hosting to reserve a domain and there you can choose a suitable plan that meets your requirements. But if you are not sure about your content quality, hire a content creator to run it for you. Remember it’s not only about just launching it, it’s about launch a good one.

 

How to start your blog?

 

blucactus/How to start a blog/computerFeeling overwhelmed?

You want to press create to start.

Okay, Great!

Here, you can find simple, easy and convenient tips about how to start a blog without trouble.

 
      • Choose a name

blucactus/How to start a blog/girlthinking  

After you determine which platform you are going to use to know how to start a blog, you have to pick a name or a domain name. And when you think about a name, there are some things you should consider. First of all, it should be notable, readable and something that everyone remembers.

Second, choose something special, unique and original for your brand and relevant to your industry. Finally, to understand how to start a blog, you need to check your competitors’ to prevent any repetition or hurt copyrights. All right, you set up your Bluehost account; select your pricing plan, and then you are still distracted about the best name for it.

 

If you tend to have a personal brand or you are a coach and want to endorse your sports justify, my advice to you is to publish one with titled in your name. Another tactic to bring a name is to do a deep search about activities related to your company to get some inspirations, and compile all suggestions and start to discarding the less creative names while keeping only the very best.

Then you can ask your friends or people who you trust to get feedback about the names you pick. Although, don’t waste so much time in choosing the best name as you can always go ahead and change it later.

 
      • Pick an appropriate theme

blucactus/How to start a blog/guy  

Now, we come to the second step of how to start a blog. And before we go for choosing a cozy and reassuring theme, it’s immensely important to know the difference between WordPress.com and WordPress.org.

Even though the first one is completely free, I mostly recommend using a paid service as it provides you with ultimate themes and designs, and unlimited plugins along with SEO benefits to optimize your site. “38% of people will stop engaging with a website if the content or layout are unattractive,” according to Adobe.

 

What does that mean?

 

If you couldn’t care about your design and layout, visitors would leave it instantly discounting any efforts you made to write enchanting content.

Therefore, the design of it will tell your audience that you are an experienced person, and people can count on you to pay money. For a more customized one, you can hire our skillful designers. We will offer you multiple theses to get a stunning one that suits your project.

 
      • Write About Us page

Wow, you now have a new business. It’s a big task to fill out all those empty pages. However, you just put the first brick to embark but you know a lot of works remain. Start with the ¨about¨ page which many people do not like as no-one likes to write something about him/herself.

But the good news and most of them usually miss it is you don’t need to write something personal about yourself. Your audience needs to know how your words are necessary to them. They need to know that your narrative is worth their time and attention. If you do it in the right way, you can guarantee that the newcomers will browse your and maybe come back to read your updates. And you are going to target the perfect audience which generates revenue.

 
      • Writing your first blog

blucactus/How to start a blog/computer  

You almost know how to start. So, what do you want to carry out in the first article for it?

Once you are sure that your topic is what your niche searches for. Choose an excellent keyword. Start building the text based on the data you already collected.

Finally, don’t forget to select positive and vivid images and press post.

 

How to start a blog, Conclusion

 

Following the steps on how to start a blog is not a hard task. The issue is creating content your audience can find effective and useful.

If you have a business, you should think about building an appropriate one. So, go ahead and contact us. We will help you start a professional one that will heighten your success.

16 Tips on How to Promote Your Brand That Always Win

That’s when you have to check out these painful analyses of your post reach, engagement, open rates, and website traffic. Everyone tries to keep away from this moment. Tick. Tick. Tick. Your adrenaline is starting to rush, such as you wait for the loading page that will show your grades right now. So here you are gonna learn 16 Tips on How to Promote Your Brand That Always Win.

 

A writer, social media specialist, SEO specialist, or even a small business owner, all of them have gotten stuck there. It worse if you intend to promote your brand. You are cautious with every single number. These statistics would be supposed to get better. It’s so essential for you to go for higher results.

 

What the heck?

Blucactus What the heck  

Perhaps you didn’t use the right platform, or maybe you didn’t accurately define your target audience, or your words weren’t that appealing to grab your potential clients. There are many reasons why it didn’t work.

 

Whatever the reason may be, however dreadful your results, never drop out, or never think about another way apart from the digital channels to promote your brand.

 

If you want to know why the internet is the most effective way to promote your brand, have a look below.

 

Concerning numbers when you are promoting your brand, 16 Tips on How to Promote Your Brand

 

According to omnicore agency, they found that compelling content can generate traffic to a blog by up to 2000%, and search engines drive 93% of all website traffic. Nevertheless, most of those searchers, about 90%, have never made their mind up about a brand before starting their search.

 

50% of people are more likely to trust brand names that show up at the top of the search engine, and they go for clicking through these links. Feeling overwhelmed, or not yet? Not yet, okay go on.

 

Have you ever known before that nearly half of the world’s population are on social media with its different platforms? Where can you find this large number of audiences and potential customers? Are they all available in one place?

 

I know what you want to tell me. You whispered to yourself big fish eat little fish, and you´re still a tiny fish in the sea of all these professional thugs who know all of the marketing secrets and how to reach their exact audience. Blucactus can path your way to get your audience and bring more sales. We are meticulous as we aim to surpass your needs and promote your brand.

 

Even if you only have a business idea, and you don’t even know how to build a brand. You shouldn´t worry because we have a solution for a specific marketing issue.

 

1.- Building a brand is the most important part of it all

  BluCactus Building a brand is the most important of all

First I want to define what a brand is, and when you can say “yes, I have a brand.” Keep up to find out if you have a real brand, or you may need to rethink your business.

 

You could never break into a new place, meeting new people without being armed with their tools. The same when you break into a new market, you have to get tools before going through the business. Weapons here are your brand.

 

Consequently, branding is the identity that defines your business to external audiences and your employees.

 

It’ll help you increase credibility and awareness. Products with a clear brand stand out because a brand seems to be a bridge that strengthens the relationship between you and your potential customers. All will know your product once they see your brand.

 

2.- Brand Positioning is the way to promote it

  BluCactus Brand Positioning is the way to promote it

Jack Trout, an American marketing consultant and the owner of Trout & Partners, defined positioning in his book as “an organized system for finding a window in the mind.”

 

Thus, when we talk about a brand, we need to stick this image to the mind of your customers. As you acknowledge an apple device once you see the bitten apple or the feeling of luxury and denomination when you see this three-pointed star, the logo of Mercedes-Benz.

 

All these concepts have never been coincidental. It needs a concrete plan, and a brand strategy to create this unique prospect in the customer’s mind, so when you saw your brand, they said: “yes, that’s it we seek for.”

 

3.- Consider your corporate identity to promote your brand

  BluCactus Consider your corporate identity to promote your brand It’s impossible to talk about branding without addressing the issue of corporate identity. Many business owners are confused about their corporate identity. They thought it’s just about having a logo and slogan that reflects their values and visions.  

Yet, corporate identity is much more complicated than they thought. It’s the most effective way that helps your service or product grow in such a competitive market.

 

Your culture, personality, features, and concepts must shine in your corporate identity. BluCactus possess great stuff that will care about all your visual identity, from letterhead, business cards, envelopes, brochure advertising to creating a stunning website.

 

4.- Logo makes a strong first impression for your brand

 

Companies need only a few seconds to be persuasive and drive customers to buy from them. The logo has a prominent impact to make them think about your product, or keep searching for their desires somewhere else.

 

“A strong logo is the beginning of your company’s branding and conveys your business’s vision.” If you have a solid logo that spans attention quickly, there’s nothing to worry about.

 

However, it must be well-designed, as a result, this triggers people’s interest and bears on potential customers to know more about you and your products.

 

5.- The power of graphic design to get your aims

  BluCActus The power of graphic design to get your aims

You can’t stand out against this large competitive community without having a creative graphic design. It’s another method to hook your audience’s attention.

 

Graphic design is a significant element in composing your identity. Despite, the endless numbers of enterprises, startups, and businesses, you should consider making your design memorable, proper, and accurate.

 

So, if you are not an expert in this field, please get hold of a professional designer. Your graphic design is the core of your business. Remember, people are always attracted to unique things. So be different.

 

6.- Don’t forget having a creative Labeling and Packaging Design

  BluCactus Not forget getting a creative Labeling and Packaging Design

If your company offers products, then labeling and packaging design are crucial things to think about. One can remember well-done packagings of companies such as Ikea and Amazon; It tends to stay in mind due to the type of packaging they have.

 

BluCactus can create a friendly label for your particular product. We come up with all the specific details that seem desirable, creative, and look good on your product.

 

Our agency is a master at exceeding your requirements. If you want to be a mind of your own, we will break the rules to leave you satisfied.

 

7.- Take the advantage of website design

BluCactus-Take the advantage of design your website

No website no business. It’s the base of your business, and not all websites could work. The internet is going to be a sea of websites and content. Nevertheless, you should never leave your website stuck in a corner and covered with dust. Don’t leave your website whispering while users are clicking through other competitive links.

 

Your business deserves a dazzling and useable design. Customers don’t have time to search for your features. But your website must be clear enough, at the same time reflects your voice, and serves your purpose. Readers should realize your website´s purpose from the first time they land on your page.

 

8.- Find out how to get Web Positioning

  BluCactus Find out how to get Web Positioning

Like brand positioning, web positioning is about how your website stands out in the industry and saves its one place in the intense competition. Don’t waste your money on ads to get a higher rank in Google, because people, who go for your website through this method, don’t spend more than 2 minutes on your website.

 

Once they click through the link, they go out without any action. These fleeting visitors are not interested in your business.

 

Instead, BluCactus will provide you with a solution on how to position your website with an objective strategy depends on splendid content.

 

9.- Benefits of SEO´s superpowers

  BluCactus Benefits from the superpower of SEO

All-day, we hear this abbreviation SEO over and over again, you know what this means. But maybe you don’t take in this marvelous capability it has if you make good use of it.

 

Now the benefit of SEO is not restricted to only optimizing the search engines. It can enhance your experience. The tool of SEO helps your clients reach your page and find you. On the other hand, it helps increase your web traffic and raises your voice as an authority. So it leaves everyone happy and satisfied.

 

In Blucactus your happiness is our mission, we know all mystery routes to get your goals. In Blucactus, not all roads lead to Rome. I promise.

 

10.- Create your blog right now

  BluCactus Create your blog right now

Blogging becomes a straightforward method for your business in generating more traffic to your website.

 

You can build a relationship with your customers and know what they need, what they prefer, what makes them happy, what the worst thing might happen to them. All these you can get through the most inexpensive way, blogging.

 

So, if you don’t have one, create yours right now, not tomorrow, just now do it and you will not regret it.

 

11.- Google Ads are always perfect to promote your brand

 

As I mentioned above, people are more likely to trust in the top links on Google, and they do not get the second page. Therefore, Google Ads emerges as a magic solution for this issue. Your website will show up on the top without time-consuming to improve ranking your websites on search engines.

 

Google is the baker of this industry, and you have to leave your brand in the oven. Like Google, BluCactus are the bakers of all these digital methods.

 

12.- Boost your brand by Email Marketing

  BluCactus Boost your brand by Email Marketing

When is the last time you checked out your email? Could you tell me how many unread messages were in your inbox? No one likes these promotional emails. It seems to be pushy and disturbing. However, there is another type of email that drives me to open and read it.

 

If we talk about the cost of marketing, all companies are always searching for tactics with a low budget. So, you should consider email marketing, because it is one of the most cost-powerful ways to attract your potential customers.

 

All you need to know is the strategy on how to write a compelling email. You also will get this strategy in BluCactus.

 

13.- Consider well-integrated software development to promote your brand

  BluCactus Consider well-integrated software development

Being a small business owner or entrepreneur, you should be aware of the importance of software development.

 

Your company must be available online access to all computers and smartphones as it will help you gain more revenues. Software development also enables you to reach anyone who exists in anyplace without extra expenses.

 

Feeling confused! You can contact us to provide you with the strategy you need to adopt.

 

14.- The endless benefits of Social Media for your brand

  BluCactus The endless benefits of Social Media for your brand

We couldn’t stop checking our accounts on social media per hour. It becomes our daily routine. Even we do it unconsciously.

 

So, social media comes out as a reliable tool to get in touch with clients directly. The social media public shares their personal information, interests, places they go, and their hopes. You could tell that you have a list of customers you know everything about them.

 

Although, if the matter related only to ads, and then your followers will increase, and your website will get all these desirable clicks. However my friend. It´s Not that easy. You need a milestone plan. We, here at Blucactus, can help you with this too.

 

15.- Use mobile apps to promote your brand

  BluCactus Use mobile apps to promote your brand

Based on recent stats, people spent an average of 3 hours 23 minutes on their mobile devices in 2018, and this number is tending to increase in 2019.

 

Indeed, you should consider building a mobile app for your business for many reasons. First of all, apps will allow your business to be visible to customs at all times.

 

Daily notifications will remind them to take a sneak peek for offers and latest updates. Mobile apps are also our craft.

 

16.- Emply Telemarketing to grow your businessBluCactus Emply Telemarketing to grow your business

   

Blucactus is a pro in all modern and traditional approaches to help you get your objectives. Although telemarketing gets a bad reputation, we could find integrated solutions to get direct and immediate feedback from your clients.

  Do you know what you need now? You need to contact us to get this awe-inspiring experience. Your business is worth the best. We’d love to hear from you!    

Quote your project to promote your brand
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