Why PPC is crucial in lead generation? Pay-per-click marketing is a model of internet marketing in which advertisers have to pay a fee for each click on their ad. When we talk about lead generation for any topic, PPC serves as a highly effective marketing technique. Lead generation is one of the essential requirements of any business. Especially if it stimulates and attracts the people towards a product or service. It works by developing a sales pipeline. So, it allows the companies to nurture the targets until they are ready to buy their product or service.

How can the tourism industry use Google Travel to its advantage? Marketing offers a wide variety of tools so that companies in any sector can have a presence on the web. When it comes to the tourism sector, marketing offers a range of options. One of these is Google Travel.

What is Brand Storytelling and how to put it into practice? There has been a trend that has gained momentum in the marketing world for some time now called Storytelling as a form of branding. This is a strategy implemented by different brands to achieve a real connection and bond with their customers. Today, we’ll teach you how this works for brands and how you can use it to your advantage. Besides, we’ll also show the benefits you can enjoy by using it.

The importance of a good online reputation for lawyers. Even if reputation isn’t something we can objectively measure, it’s a factor that has to be taken into account for lawyers who want to join the digital world. Besides, the reputation of each person is different and will change depending on their circumstances.

Do you want to improve your e-commerce shopping cart abandon rate? If yes, then keep reading this blog post till the end.