BluCactus - How to highlight your brand and online clothing store?

Today at BluCactus, we want to talk about how to highlight your brand and online clothing store. Or in a few words, we want to talk about the positioning of a brand. This is very significant in the digital age to lead your brand to success. Positioning is the place that a brand has in the minds of its consumers. Did you know that? 

Read more
BluCactus - Greenwashing in fashion marketing and how its practice affects brands

Greenwashing in fashion marketing and how its practice affects brands. The care and preservation of the environment have become very important in the United States and many other countries worldwide. Awareness about climate change and good practices in favor of improving ecological conditions is increasing, a cause many companies join in.

Read more
BluCactus - 5 things you should know about fashion marketing

5 things you should know about fashion marketing. To start talking about fashion marketing, we must define what fashion is. In short, it is a use, mode, or custom that is in trend for some time, or in a particular country. However, apart from being a habit, it is a lifestyle. Fashion is also establishing an image. It is innovation, creativity, art, and elegance. So, fashion marketing is the one that is in charge of seeing everything related to the product, price, place, promotion, positioning, and people who influence the brand. To start working with a fashion brand, you must consider the 5 things you should know about fashion marketing. That is why today, at BluCactus, we will talk about the most significant points of fashion marketing. That way, you can lead your fashion business on the right track. Are you ready? Here we go!

Read more
BluCactus - What is Forever 21’s Marketing Strategy?

What is Forever 21’s Marketing Strategy? After declaring bankruptcy in 2019, Forever 21’s marketing strategy changed. This was done in order to save the company. And luckily, it worked. Their new marketing strategy consists of a renewed focus on cross-border e-commerce in the form of localized online stores. That’s right, Forever 21 moved away from “physical” retail and created other alternatives to stay in the market. Without a doubt, Forever 21 is an example of renewal and improvement. So what is Forever 21’s Marketing Strategy? Today, at BluCactus, we will tell you more details about the marketing strategy of this fashion brand.

Read more
BluCactus - 5 fashion brands with a youth target audience

5 fashion brands with a youth target audience. Like any fashion lover, young people interested in dressing well focus their attention on brands that offer clothing and accessories that suit their style. For this reason, young people are an important target for many brands. There are even fashion brands whose target focuses solely and exclusively on young people. Among young people, one of the keys is to wear wide clothes and to bet on garments in neutral colors such as white, black, and gray. If you are part of them and are interested in fashion brands that offer clothing for young people, today at BluCactus, we are talking about 5 fashion brands with a youth target audience. Are you ready? Let’s see!

Read more