Look bold, fierce and unstoppable in these 21 fashion trends for 2020

The first trimester of 2020 is about to end and we know you want to know what are the fashion trends that will rule the scene for the rest of the year so you can look impressive all the time. The most prominent Spring/Summer 2020 fashion runways show an image of an elegant and sensual woman with an exquisite taste to adapt past fashion styles to contemporaneity and highlight her femininity. If you want to look bold, fierce and unstoppable in these 21 fashion trends for 2020 are for you.


Fashion Trends for 2020


Therefore, for you to look fabulous all year, we have done a selection of the fashion trends that you must have on your radar during this season. Plus, you will find tips to maximize each one of these trends.

1.- Fashion trends for 2020, Saturday Night Fever

BluCactus - fashion trends for 2020 - girls with professional suit color silver and black

Disco fashion is back! Disco collar shirts and jackets dominated Paco Rabanne’s, Louis Vuitton’s and Victoria Beckham’s designs of this season, reminding us John Travolta’s outfits on the film “Saturday Night Fever”.


By the same token, the motto of this fashion trend for 2020 is: the most marked the disco collar is, the most eye-catching its effect. The golden rule is to know how to cope with color contrasts. You can combine a 70s shirt with a leather trench coat. As long as you create contrast, you are going to have the perfect look!


This fashion trend also includes flower prints and psychedelic dresses with the 70’s shapes, such as the suede skirts and jackets with fringes that were so popular during that decade.

2.- Dressed to kill! See-through dresses with lots of volumes

BluCactus - fashion trends for 2020 - pink dress in golden globes

Short, long, layered or asymmetric, see-through dresses with voluminous shapes like ruffles and layers, made of organza or tulle, are in.


This maximalist trend, contrasted with straight hairstyles and neutral make-up, dramatizes the silhouette and highlights your femininity, giving you a completely different effortless look.


Considering this, Molly Goddard’s, Giambattista Valli’s or Tomo Koizumi’s designs are proof of that. Although pastel colors are the most romantic, you can also choose floral tones like rose, lemon or bougainvillea to leverage these elegant fashion trends during 2020.

BluCactus - fashion trends for 2020 - pink huge sleeves with a huge red hat

3.- Puffy sleeves: the waist-slimming 80s-inspired fashion trend


Hand in hand with stylish blouses and voluminous dresses are puffed or puffy sleeves, which evoke not only the classic romanticism but also the 80s fashion.


As well and have the advantage of averting the gaze towards the upper part of the body, so they conveniently create the optical effect of making your waist look smaller. Hence, this 2020 fashion trend will make all gazes avert towards you.

BluCactus - fashion trends for 2020 - navy polka dot dress4.- Fashion trends for 2020, Polka dots


Dot patterns are a must-have this season. Its monochromatic palettes and versatility provide a charming and chic effect.


To squander femininity, you can wear this trend on blouses, skirts, and dresses. All sizes and colors are welcome.


However, the classic black and white pattern never goes outdated and asserts its presence in this fashion trend for 2020.

BluCactus - fashion trends for 2020 - tracksuit color military green with sunglasess5.- Safari-style: comfy and fashionable


Based on khaki and military green color palettes, this fashion trend for 2020 invites you to look comfortable and relaxed.


The overall idea is practicality and comfort, therefore, you are free to wear loose shapes and all kinds of functional garments like blouses, jackets, coats, and shorts.


With this in mind, if you want to look more adventurous, you can opt for clothes that have many pockets. In that case, more is better.

BluCactus - fashion trends for 2020 - lara lee with a black bralett6.- Say goodbye to crop tops… Use some bralettes instead


Crop tops reign became void in 2019. What is in now are bralettes.


To keep a professional and, at the same time, sexy look designers like Michael Kors and Jason Wu agree that the best is that you feel covered while showing breasts and belly.


That is why they advise you to wear your best bralette with a blazer, so you can get the greatest benefit of this fashion trend for 2020.

BluCactus - fashion trends for 2020 - huge green coat with white sunglasess7.- Knockout leather in bold colors. The edgy attire rules 2020 fashion trends


Whether smooth or textured, leather clothing is one of the best investments you can make to renew your wardrobe. They are timeless and give your outfit an elegant and glamorous touch.


The reigning trend in 2020 is to ignore classic tones, brown and black, and to opt for all the other colors.


Therefore, take a risk and choose leather clothes in bold colors like green, red or turquoise; or dark colors like navy blue. The result is extremely chic and feminine, plus, you will turn everybody’s heads.

8.- Fashion trends for 2020, The suit, how do I wear them this 2020?

BluCactus - fashion trends for 2020 - model with a white suit


Yes, suits are an item of essential clothing that will never go out of fashion. This year, suits come with interesting updates. One of them is the addition of vests, resulting in three-piece suits -blazer, vest, and pants-.


If you want to have a more informal look, you may wear Bermuda shorts. How short should you wear them? Well, you can choose among short, very short or medium-length, till the knee. With them, your typical bossy girl outfit will look more casual.


On the other hand, if you rather wear long pants, you may opt for some loose pants. Make sure to pair them with some long blazers. The fashion trends for 2020 are set for you to look chic and relaxed in your suit.


BluCactus - fashion trends for 2020 - bella hadid with a black professional suir9.- Vertical stripes: an easy way to look more refined


Not a fan of vests or shorts but still want to look fresh and feminine at work? Then, look slim and beautiful in your suit with some vertical stripes.


This pattern was shown on the catwalks of Michael Kors and Balmain and it looks so refined that it is one of the favorites among the fashion trends for this 2020.


We love it because it has two great qualities: it’s subtle and versatile. Furthermore, it slenderizes the silhouette!


BluCactus -  versace collection with a green tshirt10.- Fashion trends for 2020, Tropical print


Tropical prints and its bold colors rule casual garment among the fashion trends for 2020.


Green, orange, lilac, pink and cerulean blue have the leading role in the dazzling range of colors of this trend.


To try this out, channel your inner Jlo with a Versace bold dress or look a charming Dolce&Gabbana two-piece suit and pair it with your best smile. The joy and sympathy of Latin girls distinguish us from all the women in the world.

BluCactus - fashion trends for 2020 - pretty yellow dress with a beach view


11.- Citric explosion: color fashion trends for 2020


Look glowing, fresh, ravishing and full of energy in one of this season trendiest range of colors:


warm tones like yellow, red and orange.


These suit almost every kind of skin color, so don’t be afraid to include it in all your outfits.

BluCactus - white dress with a purse


12.- Fashion trends for 2020, Cute and flirty with laces


Look hyper-feminine, delicate and romantic in an outfit completely made of lace fabrics.


Although it gives you an automatic cute and flirty look, bear in mind that lace must allow seeing the skin so its refinement can be better admired.


BluCactus - fashion trends for 2020 - model with a bralett of crochet color white

13.- Fashion trends for 2020, Crochet


Luxury crochet knitwear continues to be trendy this 2020. Ideal to go beautiful and comfortable anywhere, it fits all ages.


Wear them on all kinds of clothing:


Bralettes, dresses, jumpsuits, vests, pants, and skirts. Moreover, we recommend you to wear this fashion trend either strapless or with only one uncovered shoulder.


BluCactus - fashion trends for 2020 - girl sitting and smiling with green shorts14.- Shorts… super short!

Rush to work those legs at the gym, ride a bicycle or go upstairs instead of taking the elevator so you can tone your legs as soon as possible because what is in this season is wearing super short shorts.


Brands like Hermès, Dior, Isabel Marant, and Chanel imposed it on this season catwalks.


Thus, start now wearing shorts with a hem that reaches the beginning of your thighs. For not crossing the fine line between sexy and vulgar while wearing this fashion trend,  remember that if you completely expose your legs, you must cover a little bit the upper part of the body.

BluCactus - fashion trends for 2020 - pencil skirt with black heels15.- High-waisted tubular skirts. Showing some skin is a 2020 fashion trend


Show your favorite thigh with a sexy tubular skirt and a waist-high lateral split.


The waist-high is trendy and eye-catching, so decide which of your thighs do you wish to expose so you can get the greatest benefit out of this trend.


As a result, you will look so hot that when temperatures start raising the next months, maybe you be one of the reasons.

BluCactus - dress with pink flowers16.- Feathers: reminiscence of the early 2000s


The early 2000s can be admired in the current fashion runways.


Feathers are back to give you the coquettish and bold appearance you are looking for.


Richard Quinn’s, Burberry’s and Valentino’s dresses remind us that you can wear feathers in all types of shapes and colors, from long sleeves dresses to voluminous mini-dresses. Accessories and shoes decorated with feathers are also popular.


17.- Fashion trends for 2020, Draped dresses: the flattering 2020 fashion trend


BluCactus - pretty blue dress

If your objective is to dissimulate your belly, you have arrived at the right section. Draped dresses are the best way to camouflage those extra pounds that always turn us down.


The volume contrast displayed on the designs of Jacquemus, Schiaparelli, and Valentino not only will give you an elegant and sophisticated touch, but also will slenderize your silhouette.


Thus, if you want to strategically conceal any part of your body, we invite you to opt for an asymmetrical draped. Instead, if you want to completely slenderize your body, we recommend you choosing a knit draped waist dress.


The trick of this fashion trend is that you know your body structure and how to balance it with this clothing. The result is completely effective and turns out to be inadvertent or effortless: the je ne sais quoi effect.


18.- Mesmerizing clothing with a diva attitude in fashion trend for 2020

BluCactus - dress with a lot of black

For all the wonderful fashion divas that are reading us, we have good news for you. You may use sequins during the day with no shame!


Now you can catch everybody’s eye and highlight your entire silhouette wearing a dazzling sequins dress during the day. And who supports this idea? Well, no more and no less than designers like Ralph Lauren, Adam Lippes, Sally LaPointe and Cinthia Rowley.


You may choose the colors that you wish. So feel free to wear a red, navy blue or orange sequins dress, or opt for the classic silver. If this fashion trend reflects your style, say yes to the sequins dress. In 2020, do not let anything or anybody steal the spotlight from you.


19.- Fashion trends for 2020, Mini bags: as cute as a button

BluCactus - chloe purse in the runway

This season’s minimalist trends are mini bags or micro purses. Did you read well? Yes, mini bags.


Although impractical because of its size, they look completely adorable as a complement to your outfit.


You will surely recall the first purse you had when you were a child with these teeny tiny purses that set trends in 2020’s fashion.

20.- Wasp waist effect with XXL belts or maxi-belts

BluCactus - girl with a professional suit

Maxi-belts are an item of clothing that helps us to distinguish our waist and enhance our figure, plus, they are super versatile.


Comfort, versatility and design diversity characterize this 2020 fashion trend.


There are maxi belts of all kinds and shapes: with maxi-buckle, corset style, padded, asymmetric


In short, multiple options are laid out for you to choose the most creative and coquettish one so you can avert everybody’s attention towards your waist and enhance your figure with a glamorous maxi-belt.

BluCactus - fashion trends for 2020 - girl with jean shorts and a black bralett

21. Invisible underwear: dangerously seductive


If you want to highlight your physical attributes, do not hesitate in taking advantage of the see-through, laces and crochet trends to show your underwear elegantly.


The secret lies in the fact that the visibility of transparencies through the outfit creates a subtle restriction on the viewer that turns out to be dangerously attractive and sexy.


Conclusion for fashion trends for 2020


What do you think of these fabulous Fashion trends for 2020? Choose the one you like the most and adapt it to your style. Experiment with colors, prints, and fashion silhouettes and dare to get out of your comfort zone. Highlight your attributes, follow our savvy image advice and dazzle everybody with these wonderful fashion trends for 2020. With the right attitude and a beautiful smile, you will look breathtaking in any of these outfits.


Marketing strategies for Fashion Brands. BluCactus has all the tools that you need to begin a fashion business or a project involving clothing. We can help you in developing the correct plan in order to design the best clothing for your brand. We have the best specialists in marketing to guide you through the process. Contact us today and learn more about our services. BluCactus specializes in helping businesses of all types reach their marketing goals.


Quote your project to create your own Fashion Brands Project
to increase your audience and sales today!

How to Position your Shoe Brand?

How to Position your Shoe Brand? Shoe brands represent an important aspect of the fashion industry. Therefore, it is important to maintain an appropriate Branding with your product identity.


I invite you to continue reading the following post to discover how to position your footwear? See you inside!


How to create your shoe brand?


BluCactus - How to Position your Shoe Brand? - a bulb of light with a target on itIf you decide to build your product identity you should consider some steps, such as:


How to Position your Shoe Brand?, Segment

When sectioning the type of client in terms of:

  • Age
  • Gender
  • Profession

Besides, if you consider other aspects of the brand, you can improve the ideal user prototype and offer shoes that fit the needs of each consumer.


On the other hand, you can find common elements among the target audience, which will allow you to strengthen communication and deepen your requirements.

BluCactus - How to Position your Shoe Brand? - computer with stadistics on it and a logo of a marketing agency


Obtain detailed information related to the target regarding what tastes do they have? What type of shoe do you wear, how often do you like to be fashionable?


So, you can refine the strategy to meet the interests of each visitor on the web.


It is appropriate that you know your competition in this way you can offer products Innovative and unique, with a comfortable price and adjusted to the client’s profile.

 BluCactus - How to Position your Shoe Brand? - shoes color pink

How to Position your Shoe Brand?, Focus

Prioritize the attributes and values ​​of the footwear, do not intend to cover qualities that distort with the branding of the brand.


Being punctual and precise with your characteristics will help you define your right target.


BluCactus - people thinking about workCommunication

You must select the tool to publicize the product catalog to your audience. Therefore, according to the buyer person choose the channel to transmit and disseminate about the launch of the shoe brand.


You will have the option to do it through traditional marketing with brochures, billboards, or inbound marketing strategies using social networks or advertisements.


This phase allows us to project the brand and spread it to a national or international market, without border boundaries.

BluCactus - shoes hanging in a wood background



Keep in mind the creativity and analysis of the fashion trend in footwear.


So, you can adjust the design according to the forecasts and research carried out by specialists in the sector.


It should be noted that the fashion industry is innovative and temporary, which requires continuous updates and collection of details to offer innovative designs.


How to Position your Shoe Brand? How to create your shoe store?


BluCactus - How to Position your Shoe Brand? - cellphone with a lot of shopping bagsWhen founding your business as a virtual shoe store you must take into account aspects related to fashion and shoe styles. In addition, you must define:


Business Name


It is necessary to perform administrative tasks to specify your legal name before the offices of your city.


In addition, it manages what is related to the generation of taxes by reason of sales.



How to Position your Shoe Brand?, Locate Suppliers


If you are not the manufacturer of the product, keep a list of footwear manufacturers, this way you guarantee the permanence of merchandise.


It will be useful for you to diversify the product and have several price options, that is, you can choose between quality and cost.


Blucactus-How-to-Position-your-Shoe-Brand-Formalize-Website.Formalize Website


Once, you create your legal company, you can officially establish your web page, aligned with the legal name of your company.


However, you must verify the availability of the web domain.


Keep in mind that if you want to align the legal name of your company with the domain you must verify it beforehand.



How to Position your Shoe Brand?, Updates


The sales of virtual footwear imply that you should stay updated according to the trend and fashion styles.


It is convenient to be informed through magazines, Internet publications of updates related to the fashion sector, so you will take advantage in relation to the competition.

BluCactus - How-to-Position-your-Shoe-Brand-Target-Customer


Target customer


Identify your audience what are the characteristics of the ideal consumer?


What is the gender of the customer? So, you can choose the target user profile and meet the needs of consumers.


In addition, it allows you to verify the flow of visitors and sectorize in order to offer products appropriate and adjusted to your requirements.



How to Position your Shoe Brand?, Transportation and shipping


It establishes a system for sending and moving the merchandise to different places.


So, you can schedule deliveries and orders, with this you are going to be secure that they are going to arrive.


What are the benefits of having your shoe brand?


Among the advantages during the consolidation of your product identity, you acquire benefits such as:


Build trust

By creating your own shoe brand, you strengthen security in yourself and it allows you to keep moving forward while maintaining a positive attitude towards new opportunities that arise in the development of the project.

How to Position your Shoe Brand?, Build credibility

Once you carry out actions aimed at designing your shoe identity, you show the target audience the added value of your brand.


In this way, you project the image of your product demonstrating the qualities that make it different and competitive in relation to its adversaries.


BluCactus - How to Position your Shoe Brand? - woman holding a sign Make a footprint

During the process of launching and positioning your brand, it is conducive to develop planning that allows you to highlight and leave your image to users.


It is important to focus on actions that allow you to differentiate your product from the traditional and conventional.


The goal is to create an affinity and close relationship with users interested in acquiring your merchandise, generating emotional connections with your target.

Blucactus -Maintain-a-Feedback


How to Position your Shoe Brand?, Maintain a feedback

By interacting with your audience, it will allow you to get to know it and create a connection with each user that shows interest in what you have to offer them.


The idea is to eliminate barriers between the client and brand representative, thus strengthening relationships and trust, which will help to position and that is your main goal, for you to gain more clients and prospects that can support the brand.


Focus on objectives

By understanding precisely what are your skills? What is the strength of your product?


You can choose the right opportunities to strengthen the growth and projection of your company.


Being focused on the purpose of your product, allows you to distinguish the possibilities and development of timely programming to achieve the performance and positioning of your brand identity.


How are the marketing strategies to position your shoe brand?


A marketing campaign must be complete and effective to cover issues related to the promotion and marketing of products effectively.


It is ideal that you focus on some points such as:


Blucactus-Plan-Fashion-Events.How to Position your Shoe Brand?, Plan fashion events


Once you start with the creation of your brand, it is advisable that you make a Fashion presentation of your articles.


In this way, you are encouraging audience participation in your public shoe launch.


It is favorable that the parade is free and integrates professionals or ambassadors of the brand that endorse the image and are transmitting means of the event.


Blucactus-How-to-Position-your-Shoe-Brand-Measure-TrendsMeasure trends


When starting with sales, it monitors the flow of merchandise and the frequency with which the customer is acquiring it.


For this, you can propose the survey method where you evaluate the quality of the footwear and the service received during the purchase.


Maintaining continuous communication with each user will allow you to detect what are the tastes, what is your style? Thus, you adapt fashion clothes to the inclinations of potential buyers.

BluCactus - how to position your shoe brand - e mail marketing in a computer

How to Position your Shoe Brand?, Newsletter to subscribers


Activate the dissemination of newsletters to each subscriber of the web in order to promote the catalog of what you sell.


It is a means of communication by email that is personalized and you can empathize directly with each subscribed user.


Blucactus-How-to-Position-your-Shoe-Brand-Optimize-the-webOptimize the web


Make use of optimized SEO content in order to enhance the website and improve digital visibility.


It is conducive to activate your blog where you publish texts related to the image of your brand.


Informing of the usefulness and advantageous contributions that it may have when consuming your fashion article.



Promote social networks  

Maintain a relationship through digital media with your target audience.


Make use of some networks such as Facebook, Instagram, Twitter.


And publish attractive attributes that attract and capture the attention of your leads.


What are the best selling shoe brands in Mexico?



Consumers in Mexico, have an affinity for various types of footwear, expressing interest in various styles of brands and designs, such as:


How to Position your Shoe Brand? Van’s


They have a sporty presentation and adjusted to men and women, who like to look comfortable with jeans and t-shirts.


The company originated in 1966 California-USA and was created by Doreen Brothers and associates.




They have an avant-garde and elegant style, adjusted to women and Fashion men who wish to look more attractive and even more young than they are.


This brand is born in Manhattan Beach- the USA.


It was created in 1992 and has approximately 2400 physical stores distributed throughout all the world.

  Blucactus- shoe brand Andrea

How to Position your Shoe Brand? Andrea


It is a company established in 1973, which originated in Mexico and was expanded to the United States formalizing 12 branches distributed in the American territory.


In addition, Calzados Andrea is characterized by being a pioneer in the sale of these products by the online catalog.


Its success is based on the Andrea Zone collections, Ferrato Life, among others that have contributed to worldwide success and recognition as an innovative brand with elegant designs for women.


BluCactus - price shoes Price shoes


Price Shoes is a successful Mexican company founded in 1996 with promising growth worldwide.


It has a diverse fashion line that includes clothing, jewelry, and shoes, also much more.


Its main attribute is to offer fashion online through e-commerce; however, it has some physical stores in Veracruz and León.


What are the popular shoe brands in Latin America?


Blucactus-How-to-Position-your-Shoe-Brand-Golden-Ponies.We present a set of footwear that has been a success in Latin America, for its Design and preparation. I will quote you some like:


How to Position your Shoe Brand?, Golden ponies


It emerged in Mexico – Guadalajara under the direction of Alejandra Renteria who has positioned the brand in international events in New York.


It is characterized by the exclusive manufacture of original models for men, they have also extended their products to women of any age.

Blucactus - SYOU



It is a tennis brand that was founded in Colombia and represents an icon in sneakers with a touch of creativity and originality.


The preparation is given according to the Coolhunting of the moment or the trends.



How to Position your Shoe Brand? Luz Principe


It is a creation that emerged in 1999 in Argentina, its collections are authentic and appropriate to the client’s profile.


The different models have a magical touch that is attractive to each person who expresses interest in buying it.




It is a line of footwear that emerged in Cusco Lima, each elaboration of the garment has handmade characteristics of the Culture of Peru. Each product has a unique leather finish that is irresistible to people who enjoy skin designs.


Where to ask for help to position your shoe brand?


Blucactus-How-to-Position-your-Shoe-Brand-Where-to-ask-for-help-to-position-your-shoe-brandHow to Position your Shoe Brand?, Do you want to start your new shoe brand project? In BluCactus Global we offer you services the creation of personal brands; we elaborate an Action Plan focused on your business purpose.


As a digital Branding Agency, we characterized by formulating marketing strategies tailored to your online business initiative.


It is important to know that we have trained staff that will provide personalized advice online or if you wish you can locate us in Monterrey-Mexico. Your success will be part of our achievements!


Quote your project to create your own Shoe Brand Project
to increase your audience and sales today!

Marketing Strategies for Fashion Brands

There are many fashion brands that have created trends and greatly impacted the market. Do you know why and how to design the best marketing plan? Keep reading and discover everything you need to know about marketing strategies for fashion brands.


How to create a Fashion Brand?


When developing a brand, there are various factors that you have to consider. We’re going to explain them one by one in the following next.

1.- Programming

When structuring a project, you just define the following elements:

  • Opportunities
  • Market spaces
  • Resources

Afterward, you can establish a series of steps in order to fulfill the idea’s execution. You must follow a program that will guide you in accomplishing the established goals.

BluCactus - Marketing strategies for fashion brands - notebook with a dress on it  

It’s also important to specify the company’s values and identity. What do you want to accomplish?


What do you want to convey? To clarify, these are two key questions that you must answer before proceeding. 


Furthermore, it’s important to design a plan that can be modified and adjusted to the different changes that your company can experience as it grows.


2.- Marketing strategies for Fashion Brands, Design

The design of the product is a very important part of fashion marketing.


Equally important, it will be developed by a professional designer in accordance with the brand’s identity. Each product must follow the company’s identity and feature its logo. Companies must design unique and attractive images that are eye-catching and appealing. 

  BluCactus - Marketing strategies for fashion brands - model with a blue dress on it modeling in a runway

Originality and creativity are the two most important factors that are needed to distinguish your brand in the competitive world of fashion.


3.- Marketing strategies for Fashion Brands, Market

By defining the number of persons interested in the product you can understand the market’s needs and interest and offer the products that truly appeal to them.


Likewise, it’s necessary to fulfill the requirements that your target audience is looking for in your product.

BluCactus - clothes in a rack with the time behind


4.- Time

It’s important to be patient and wait for the brand to reach your target audience and gain followers.


There must be a waiting time to start with the level of scope and trajectory that the article of clothing is taking to be of greater visual appeal.


The fashion industry is unpredictable so you have to be prepared to adapt your strategy to the changes that appear as the company develops. 


¿How to develop a business plan for a fashion brand?


When building your sales strategy you must focus on the following variables during the execution:


1.- Marketing strategies for Fashion Brands, Location

BluCactus - blucactus store open in a cellphone with gps


Choose the right place for what you want to sell. You must keep in mind the quality of the merchandise.


What design should it have? What will be the size? By answering these questions you will know the right place.


You can also make a plan to sell by electronic stores. This is advantageous to reach a virtual market connected to the Internet. Thus you expand the target audience and increase the number of potential customers.


2.- Marketing strategies for Fashion Brands, Catalog


The business has to establish the rules in terms of the guarantee, payment, and reimbursements.

BluCactus - girl reading a magazine in a desk  

By the same token, you should also define if you will only sell locally or if you will import your merchandise. After defining these factors you will have the most important guidelines for the fashion industry. 


In addition, you can build upon your relationship with the clients through a CRM that manages personalized feedback.


Each interaction with your client should make your relationship stronger and make the customer network grow.

  BluCactus - bunch of cash with a calculator

3.- Resources

When defining your resources you can also expand your business’ position and increase your visibility.


However, you have to determine the idea’s viability and take into account your product’s weaknesses and strengths.


On the other hand, consider the competencies and fashion trends that are developed day by day and can be limiting for your impulse in the business idea.

BluCactus - computer with a bunch of files on it  

4.- Marketing

In other words, the marketing structure will help you reach your target audience in order to generate enthusiasm for your brand and to have more recognition.


Your goal is to capture the clients’ attention and make them develop a relationship with your brand, and that they choose it between the other brands.


¿How to use social media marketing in fashion brands?

  BluCactus - pretty woman looking at her laptop

When developing a strategy for online marketing, a fashion brand has to use the best tools. For example:


SEO (search engine optimization)


Search engine optimization, better known as SEO, increases organic traffic by improving your website’s search engine positioning.


Contracting a professional SEO company might be a good option to attract website visitors. In addition to search engine positioning services, you can use different social media marketing alternatives like: 


BluCactus - Marketing strategies for fashion brands - computer open with notifications on it

Marketing strategies for Fashion Brands, Blogs


If you already have a website, you can add a blog in order to create related content.  In fact, this will generate traffic and inform your clients about the best qualities of your product. 


Furthermore, this will keep you informed and arguing the functionalities of your products and why they will be the best choice for the audience or audience you have.

BluCactus - Marketing strategies for fashion brands - girl holding her phone with the social media open


Marketing strategies for Fashion Brands, Social platforms


When promoting your fashion business, it’s important to properly program social media usage in order to reach your clients.


Similarly, you must generate constant feedback with potential buyers and promote their participation with ideas or questions regarding your products.


BluCactus - Marketing strategies for fashion brands - email arriving in the computer with flowers on the backgroundEmail advertisement


Using personalized email marketing will create direct contact with each potential client.


You can further closeness with each client or potential client in order to solve their doubts and push them to become clients or buy more products.


Newsletters are also a great tool in order to keep your audience informed of your business’s new products or offers. 

BluCactus - Marketing strategies for fashion brands - fashion magazine with models on it

Paid advertisement


You can reach your target audience and convert them to customers through advertisements on social media like Facebook or Instagram.


You can organize different guidelines to increase visibility and gain a larger audience.

BluCactus - Marketing strategies for fashion brands - pink brochure with models on it

Marketing strategies for Fashion Brands, Brochures


This alternative informs your audience through print material about your various products or your brand’s values.


The advantage of professional brochure design to make a presentation to potential clients of the novelties in the different beauty items that are found or that they have.

BluCactus - Marketing strategies for fashion brands - a billboard with 50% sale billboard




You can use billboards to reach strategic locations in the determined city. Comparatively, it depends on your target audience and your product.


Moreover, this marketing tool is designed to attract clients in streets, avenues or malls.

  BluCactus - Marketing strategies for fashion brands - models in a runway with red gloves

Publicity and radio and TV


Mass media can be used to reach a local or international audience with advertisements. 


Through two types of conventional media such as radio or TV.


It is possible to get in touch with a target audience interested in consuming your clothing brand through audible and visual communication tools.


What are the main benefits of fashion marketing?


Some of the main benefits in the creation of marketing brand are:

BluCactus - Marketing strategies for fashion brands - persons holding hands with the blucactus logo on the background


Marketing strategies for Fashion Brands, Team building


Using clothing featuring the company’s logo creates a sense of belonging to the employees. It can also help convey a sense of unity to the clients.


Thus you accentuate the sense of belonging to the company and transmit your identity to your employees. In this way, you transmit to the different clients an image or sense of unity.

BluCactus - Marketing strategies for fashion brands - blue background with a graphic on it


Build the business’ positioning


Consumers associate big corporations with efficiency and reliability. This builds your company’s brand and trustworthiness.


Consistency and positive experience help your company improve its reputation and increase its reach in the market. Happy customers will recommend your brand.


BluCactus - Marketing strategies for fashion brands - girl doing her makeup with a palette in his handMarketing strategies for Fashion Brands, Create a corporate culture


It is important to note that the use of various outfits within the company allows you to choose which clothes to wear?


What is the ideal moment? In this way, you can create a culture in the use of clothing.


It will also be easier to link the use of the wardrobe with a particular fashion season, where you want to highlight some quality that is attractive to the product.


Marketing strategies for Fashion Brands, Build loyalty


When you offer your customers positive experiences you will be able to capture their attention and turn them into ambassadors that will expand your brand’s reach.


What are the most popular fashion brands in the world?


The following are some of the fashion brands that have caused an impact on the history of fashion:

BluCactus - Marketing strategies for fashion brands - Zara store


Created in 1963 by Amancio Ortega, who opened his own business in Spain.


It is one of the first stores created that began selling worldwide which determined its positioning and reach in the globe.


The income received by the different purchases in clothes influenced the solidity and expansion of the chain of stores independently of the geographical location.


BluCactus - Marketing strategies for fashion brands - H&M storeMarketing strategies for Fashion Brands, H&M

This company originated in 1947 in the town of Västeras, in Sweden. It’s represented by a set of stores distributed worldwide.


It has varied collections for men and women that have given them revenues of millions of dollars.


Alongside this, it has creations of renowned designers like Lanvin, Lagerfeld, Isabel Marant, Sonia Rykiel, Comme des Garçons, Matthew Williamson and Marni.

BluCactus - Marketing strategies for fashion brands - nike store


Marketing strategies for Fashion Brands, Nike

It is a successful brand and distinguished by the quality of its main products:

  • Sports shoes and sportswear.

In addition, the Nike brand is characterized by sponsoring various famous athletes. 


BluCactus - Marketing strategies for fashion brands - louis vuitton high fashion brand

Marketing strategies for Fashion Brands, Louis Vuitton

A French company that originated in 1821. It’s considered a brand of luxury and elegance.


Its creation leans towards designs with tan, beige and brown tones. Its expensiveness gives exclusivity to the designs.


In addition, the confection in the beauty articles is models and icons for different famous artists who feel comfortable with the garments and are potential buyers.


 Do you need help in marketing for a fashion brand?


Marketing strategies for Fashion Brands. BluCactus has all the tools that you need to begin a fashion business or a project involving clothing. We can help you in developing the correct plan in order to design the best clothing for your brand.


We have the best specialists in marketing to guide you through the process. Contact us today and learn more about our services. BluCactus specializes in helping businesses of all types reach their marketing goals.


Quote your project to create your own Fashion Brands Project
to increase your audience and sales today!

What is Fashion Marketing?

Do you know how fashion marketing is used in your marketing strategy? What is Fashion Marketing? Do you know how to properly work on the planning linked to your fashion brand? The world of trends in clothing and beauty accessories very similar to advertising and its different tools.


Do you want to know more information? Continue to read and find quality content that answers all your questions and provides guidance in discovering What is Fashion Marketing? 


What is Fashion Marketing?


Fashion marketing is the management of advertising brands and fashion products focused on cultivating potential customers.  It’s necessary to carry out an investigation focused on the target audience because you can guide the creative strategy to create the best campaigns.

  BluCactus - What is Fashion Marketing? - girl with her hands looking in an ipad a red dress

This is particularly important for the sector of costume design but for example, articles that are part of the beauty industry.


Also, are they adapted to the brand must be incorporated into the marketing strategy.


Information is key for the designer who seeks to impress a certain segment of the population.


You can manage specific campaigns with marketing focused on clothing accessories. 


In addition, online advertising allows you to market clothing and accessories making use of social networks creatively but, it’s important to present the products.


And be specific with the target audience in innovative and appealing ways that you are going to use.


Furthermore, it’s essential that you carry out market research so that you learn to segment your marketing according to interests and needs because this is the best way to monitor the market and address its changing perspective effectively.


The important aspects of fashion marketing 

  BluCactus - What is Fashion Marketing? - a computer with a shop car inside and a world like a background
  • Identify the target that best matches what you want to offer to the audience.
  • Locate the right place to develop sales
  • Use digital media to promote articles and attract customers.
  • Does those who are able to acquire and recommend the products to their friends.

To create the most efficient marketing flow associated with the sector.


Also, you must associate your products with a specific brand or store.


This is the best way to project an image to consumers that show interest and closeness towards the company’s offering.

What is the fashion marketer? What is Fashion Marketing?


BluCactus - What is Fashion Marketing? - black cellphone with green screen talkink with a megaphoneWould you like to be a fashion marketer? Do you have the relevant skills and knowledge?


It’s essential to include a professional in advertising that promotes plans with a focus on growth and momentum of the brand with appealing designs.


So the participation of a marketing specialist is ideal for launching campaigns on fashion products because for that reason essential to connect the idea of ​​the creative designer with the needs of the consumer.


Before starting with the planning process, it’s vital to research the brand’s history and the changes it has experienced because in this way you can direct users to create affinity towards your brand’s fashion, and understanding the identity of the service you will be able to:

  1. Position the brand
  2. Transmit values
  3. Generate emotions and experiences
  4. Some of the important activities of a fashion marketing specialist are:
  5. Make a work scheme that suits the identity of the product.
  6. Execute a previous market study, sectioning the consumer segments.
  7. Develop planning in the communication sector through digital media and social networks.
  8. Develop structure strategies in order to apply them to the e-commerce site.
  9. Plan fashion shows, exhibitions, and events that involve the community of potential clients. 

What are the Fashion Marketing strategies?


BluCactus - What is Fashion Marketing? - people inside a photo caption in instagramIn addition, there are some guidelines to develop campaigns and create connections with the ideal personalities in the fashion industry.


Among them are:


Create a link with personalities, What is Fashion Marketing?

It is vital that you integrate and associate with different personalities or influencers that are linked to design because these personalities give you recognition as a clothing brand.


They are the ideal assistant to venture into the promotion of fashion accessories that you want to sell given the fame they may have in entertainment, movies or music.


BluCactus - What is Fashion Marketing? - woman posing in instagram with a pink city backgroundCreate coherent content.

When generating content you should focus on current trends because remember that the styles in fashion are temporary, appropriate to the geographical location, year, tastes and colors.


You must prepare articles that respond to the user’s need to be informed in the news.


Remember to convey the values ​​that differentiate your brand and lean towards the need that the user or potential customer has.


BluCactus - What is Fashion Marketing? - hand holding a phone with the blucactus logo on itInnovation and difference, What is Fashion Marketing?

It is vital to develop texts that are novel and that surprise the target audience because you should distinguish yourself from the competition.


Remember, be the trend that makes a compelling impact by transmitting value to potential customers or potential consumers of the products but it’s important to keep clients so that they’re able to recommend or refer you.


BluCactus - What is Fashion Marketing? - an importan fashion event with models on a runwayImportant events

Take advantage of important events or festivals to show the collections to the spectators attending the parades.


Keep in mind that there is a market segment that’s attractive to go to a catwalk to purchase accessories.


It is an interesting action plan to capture the attention of a buyer person identified with the holidays.


Attractive packaging, What is Fashion Marketing?

The external cover is decisive in the presentation of a product. A striking wrapper will cause a visual image to the person who receives the clothing he acquires.


The bag or box will be part of the essence of the brand and will help captivate the public with the presentation of packaging.


What are the benefits of Fashion Marketing?

  BluCactus - What is Fashion Marketing? - two photos of a coffe and a woman post on instagram

There are many positive contributions to the apparel and beauty accessories industry. These positive benefits are: 


Brand positioning, What is Fashion Marketing?

It helps to improve visibility before users interested in using and buying accessories from the clothing store so it’s necessary that you make proper use of social networks to reach and improve the recognition of your image as a fashion company.


Organic traffic on the web

What is Fashion Marketing?. Fashion marketing planning helps you improve the flow of visitors within the website.


An important aspect is to develop a structure of actions that keep the potential audience informed.


Another aspect is to strengthen communication through social media.


Create customer loyalty, What is Fashion Marketing?

It’s important to get continuous feedback that helps you understand your audience.


This will help you create the right image to create an impact on your audience.


It’s also vital that you respond to the interests or doubts of your current audience or potential customers. This way you’re building integration, which allows you to create affinity towards your brand.


Massive impact

Through the utility of social platforms, you can earn the attention of a variety of people of different kinds anywhere in the world. Facebook, Instagram, and YouTube are constantly growing.


What is Fashion Marketing?


You can use fashion marketing to promote clothing brands to a select audience that adapts to the values ​​of your brand. In addition, advertising strategies are strategically targeted towards the potential customer that can buy the products that you are selling.


When you structure the plan of action you must coordinate and establish guidelines towards the ideal client.


Your objective is to convey the essence of your image as a fashion brand.


What is Fashion Marketing? On the other hand, digital advertising is ideal for fashion marketing.


Why? Because fashion is variable marketing that changes constantly according to the time of the year.


In addition, you can develop each adjusted and appropriate step that allows you to connect with the wardrobe or beauty accessories and potential buyers.


 Action Plan in publicity


Also, online advertising tools serve to expand your business and help you improve the branding of your image by consolidating relationships to make your customers loyal to your brand.


In addition, it’s a discipline that offers alternatives to analyze and understand the market according to global trends.


This information will help you generate planning to develop your business successfully in the field of fashion.


The advertising plan gives you the necessary information to make the best decisions regarding a variety of important factors. 


What is the ideal target for services? If you have a fashion business, you must adjust the advertising tactics to be attractive and capture the attention of the market.


What is Fashion Marketing?, What are the key aspects of fashion marketing?


BluCactus - computer with the toolsThere are important elements that you must pay attention to in order to improve sales. Some of these aspects are:


Promote social media

It is essential to make use of social platforms in order to boost the availability of your products to potential buyers.


You can use social tools to promote your brand and attract people who are related to the different products in order to reach your target audience.


Through these tools, you can market and offer merchandise to consumers interested in your brand.


BluCactus - a brain map with a purple backgroundBrand identity, What is Fashion Marketing?

By developing a brand image you reinforce the values ​​and quality of your product possesses.


You must highlight the best characteristics of the product you want to sell but it’s important that you maintain a visual identity and personality that fits the aspects that define and generate an appropriate image for your target audience.


BluCactus - men using a computer with alot of marketing strategyConsolidate the website

It is important to build and structure an organized, dynamic and intuitive website because the design should be attractive to the various users who visit the platform.


You must boost and manage the site by making it attractive and practical for your business’ target audience.


In addition, you can use creativity to improve the visitor experience and improve navigation within the different sections of your website.


Marketing strategy, What is Fashion Marketing?

Deepening marketing planning allows the company to address new markets and maintain a continuous flow of people interested in consuming what you offer.

BluCactus - manage a calendar with a lot of people


You can build a strong and broad audience by educating, informing and increasing the number of visitors until they are committed and generating traffic within the website.


Manage a calendar

By coordinating your dates you can establish a schedule of content and strengthen the marketing and seasonal promotions.


BluCactus - advertisements paid ads with red shoesPaid Ads, What is Fashion Marketing?

The use of paid advertisements on digital media, like Facebook and Google Adwords, is an option because if you want to develop SEM marketing plans you need it. 


The implementation of paid ads is an efficient alternative because it will help you convert customers properly.


However, the execution of paid strategies requires a budget allocated to it and to always consider the customer’s needs.


What have been successful brands within the fashion industry?


Some successful brands that are an icon in fashion have used industry-focused strategies and increased sales of different fashion items for their business but, let’s see some examples:


BluCactus - black nike shoes with a descount Nike, What is Fashion Marketing?

Nike’s marketing conveys emotions capable of inspiring minds and hearts. Their plans in sports marketing promote footwear as personal items.


Although the brand has plenty of competition, it’s noteworthy that the imitators have only reached 48% of the US market.


Their products become attractive and evocative of a well-defined brand identity that appeals to their customers. 


BluCactus - birchbox fifty porcent doscountBirchbox

Birchbox is characterized by being an online service, capable of offering its subscribers information and sales of beauty items because the success of the system is based on the connection of the public with a high-quality product.

When using their platform you can recommend what you have already bought to a massive audience that uses the website.


Birchbox is an excellent alternative to spread the word and encourage visitors because it is about the effectiveness of their products.


What are the emerging trends in fashion marketing for 2020?


Some of the patterns that can help with the momentum or boom of a fashion company are:


BluCactus - What is Fashion Marketing? - customize your fit Product customization, What is Fashion Marketing?

Using parameters that create affinity with customers, satisfying tastes and preferences because, for example, the Nike website offers options that allow you to choose the shoe based on a color pattern.


The consolidation of the brand’s own qualities lets you create empathy and meet the requirements of the buyer.


BluCactus - What is Fashion Marketing? - a pretty woman with a nature background and black hairOnline marketing

Sales through electronic stores are a mechanism that generates connection and effectiveness when boosting sales of fashion because this generates a favorable alternative that will help you market effectively and reach your target audience in a timely and easy way.


Once the client acquires confidence in the mechanism of buying merchandise online because they can purchase again and be able to recommend acquaintances properly.

BluCactus - What is Fashion Marketing? - red beauty discount offer in the form of a lipstick


Retail sale, What is Fashion Marketing?

Through digital channels, because you can design plans that formalize the purchase and sale of accessories.


It represents an aspect of the economic structure of the company and will guarantee its permanence, development, and growth.


Where to go for advice on fashion marketing?


BluCactus - What is Fashion Marketing? - contact form in a cellphone shapeWhat is Fashion Marketing?, Do you want the best planning for your fashion business?


The promotion of your product identity is linked to the tools linked to marketing because from there, you take the address and you add added value to your company.


BluCactus has the advice and guidance to improve your visibility for your customers because we have experience in increasing the organic traffic associated with your business sector.


BluCactus - What is Fashion Marketing? - Contact us guy with a red tshirtWe will reply to your inquiry immediately and will be focused on giving you a plan according to your needs.


BluCactus adjusts and facilitates the sales tactics that attract and retain potential customers in your industry.


We are a marketing agency with experience and knowledge in positioning brands, but what is Fashion Marketing? We have the ideal strategies that help you point your brand towards development and growth.


Contact us for more information because we can implement an effective plan in fashion marketing because this plan will increase the flow and loyalty of customers according to the identity you have.


Quote your project to create your own Fashion Marketing Project
to increase your audience and sales today!