How to select the colors of the logo of a fashion company? If you are about to create your company logo, you might find it hard to choose the colors for it. Remember that this is something that you can’t create overnight. Have in mind that each color has a meaning, and it affects the way people see you.

In the fast-food industry, the colors that stand out are red and yellow, while banks use blue tones. Why? How can a color characterize or highlight a brand?

Color is one of the most essential forms of communication that we have. In nature, it can warn us when there is danger nearby. An example can be the yellow and black of a wasp.

Through our evolution, we have come to associate colors with emotions. So, using color in marketing can be part of a strategy. We can even use those emotions on a psychological level.

Sometimes it can be obvious as most people associate blue with being calm or red with danger. Such colors can convey more emotions a lot faster than the words themselves. However, there are several meanings mixed with colors that go much further. Some of them have even transcended their original meaning to become something new.

For example, we talked about how the food industry uses the color yellow. However, most of the advertisements for different fast-food chains use a combination of red and yellow in their main ads.

In general, red and yellow are the colors that one can associate with speed and efficiency. However, McDonald’s has now moved away from this color scheme. After extensive studies, researchers found red to be more associated with poor diet than fast food. Did you know that?

Can you describe your brand in one sentence?

The emotional connection with color is very strong and has evolved over millions of years, and will surely continue to do so for many years to come.

When you want to choose the color for your brand, you must review everything that is happening in your sector. However, we recommend going out and see it for yourself. This way you will understand the meaning that each color has and how people react to them.

Every day, life offers us a diverse and rich color palette. However, it can be annoying when people dismiss a gray day. They ignore the fact that it can even lift their spirits because there are colors everywhere. Besides, this color can suggest emotions of peace, security, and tranquility.

Why do brand colors matter?

As Picasso said, “Colors are like characteristics, they follow the changes of emotions.”

With that said, we have a question for you: What is the first thing you think of when you hear the word love?

Whether your answer is negative or positive, your answer is likely to be more emotional, and the first thing you think of is the color red or pink. It’s normal.

Emotions are very powerful and whether or not we like it and they motivate people to make decisions. As a brand, we understand that you want to forge a strong emotional connection with your customers.

The problem is, you can’t tell the entire life story of your company in a logo or store. However, brand colors provide a straightforward and simple path to the hearts of your clientele.

The link between colors and emotions

One of the most famous color theorists, Faber Birren, wrote extensively on the link between colors and the emotional state. You can find this in his book Color Psychology and Color Theory.

In the same way, words like “love” and “airplane” cause different emotions, and the same happens to colors.

For example, colors like red and blue create different human responses. That said, it’s interesting that the same colors tend to bring out similar responses in different people.

The color theory runs much deeper than the typical phrase “pink is a soft color”. Psychologists link it to the evolution of humans itself. Connections to certain colors can develop after years of matching them with particular objects. For example, the color red places people on alert for some near danger, and the brown tones to dirt and rotten food.

People might not use this color a lot but farmers and chocolate lovers love it a lot. On the other hand, there are the cultural partners. A simple example is how Americans link green with money because the currency that they use every day is green.

There’s also the fact that, in other countries, they don’t need to understand the phrase “going green”. However, when a company “goes green” we often think of the environment.

Besides, even the surliest business person at heart cannot ignore science among the psychological effects of colors. But how can colors work for your brand?

Applying brand colors

According to neuroscientist Antonio Damasio, colors show how consumers feel about a brand.

You can mix this with the fact that certain colors invoke certain emotions and enthusiasm. Thus, your brand colors may have the ability to affect your sales or performance even more than the products you offer. Because of this, we can say that repeating the same color can strengthen brand awareness.

This question is for you: When was the last time you saw a Coca-Cola can that was not red or a Twitter bird that was not sky blue?

These are things that don’t change overnight, it takes time and there is usually a study behind it. Besides, the marketing world surely learned its lesson from Heinz’s tragic transition to purple ketchup.

With enough exposure, colors become part of a brand, so you want to boost the association that uses your brand colors consistently.

In case you forgot, here are the most common areas in which you will use your brand colors:

• Logo.
• Website.
• Walls.
• In-store design.
• Staff uniforms.
• Ads.

By using the same colors throughout your business ventures, you can strengthen your brand association with colors and, by extension, cement brand awareness as a whole.

Everything relates to the brand and it’s because of this that colors must be chosen with great care. If you do otherwise, this can have very unexpected or unwanted results. Besides, the color you chose will speak for your brand identity.

For example, maybe your favorite color is purple and you want to use it for your brand. However, this could be a poor choice for your business advertisements. If you don’t want this to happen, the first thing you must do is define the personality of your brand. After that, you must find the color that exactly matches your ideals.

Meaning of color in fashion

The colors are not only those that we see every day in different garments. They are those that are also present in different commercial brands, logos, and corporate image. They, of course, depend on what they want to convey and what type of client they want to reach.

Next, we will explain the most popular colors on the market:

White: purity, confidence, and neatness.

This color is one of the neutral tones that go with everything.

We recommend it for those people who want to provide a professional image. For example a job interview, or, perhaps an important exam, also in sanitary trades or wedding dresses.

On the other hand, if you want to show toughness or a tougher image, this color is not recommended. To make white look good, it has to be immaculate. Thus, it’s very important to take into account the environment where we are going to be. In short, watch out for any stains.

Black: Power and absence of light

Black is a complicated color when recommending in a consultancy.

Why?

Because it not only transmits authority and power. And despite being the concentration of all pigment colors, it’s also the absence of all light colors.

Therefore, it’s possible that it transmits a sad image and that it tries to go unnoticed. We recommend using it if you need to convey authority and distinction. However, it’s a color that you should avoid in an interview or any personal and professional environment if you want to build trust and communication.

Gray: neutrality par excellence.

This color can be described in two words, sophistication and elegance.

Although depending on the structure and shape of the garment, it can convey classicism. It’s recommended when you want to convey a point of seriousness and authority with more margin of communication than black.

If you are a retailer, most often than not, you will be around senior executives who want to build trust in their employees. On the other hand, it’s not recommended for people who are going through depression processes. This is because it’s a color with a heavy lack of energy.

Brown: warm and approachable

It transmits stability and neutrality in communication.

It’s recommended for people of warm harmony who wish to convey neutrality and confidence.

Be careful if the skin undertone is yellow, as it can reduce the luminosity of the face.

It’s not an easy color to combine, so if you are not sure how to combine it, it’s best to avoid it.

Yellow: Joy and positivity

This color conveys joy, confidence, and positivity.

Be careful when using it, as it’s one of the most difficult colors to assimilate.

Use it in its different variants, that is, paste yellow or mustard.

You can also use it in accessories to attract attention and convey confidence.

Orange: Energy

This color, although not many know it, is related to energy par excellence.

It transmits positivism, contrast, and fun. It’s recommended for people with a need for energy and positivity. And it can be used, as a complement or as a garment.

It’s not advisable in job interviews or of any kind, due to its irresistible vibrations. We also don’t recommend it for very eccentric personalities, in case the other person wants a little more calm.

Red: A striking color

Red represents an indescribable force. It transmits passion, strength, character, power, and energy.

If used wisely, your outfit combination can represent elegance.

It’s recommended for people with low self-esteem or in any situation where you need strength.

You should also avoid it in potentially confrontational situations.

Rose: Feminity and innocence

As in all colors, there are nuances, and each one acquires a different meaning. Similarly, in higher color saturation, in this case, fuchsia, it can cause fun and excitement.

On the other hand, in a lower saturation, we refer to the pastel pink color, in this case, it speaks of the nuance of innocence and lack of character.

It can be used to provide a more feminine touch and in its most saturated version, for looks full of energy and dynamism.

On any occasion that you want to use it to bring out your character and avoid a more childish image, it’s better not to use it, because it causes the opposite effect.

Violet: mystery and mysticism.

This color transmits power, sensitivity, and imagination by nature.

So, it isn’t by chance that it’s used many times by magicians.

We recommend it for those who want to disconnect with the material world and want a touch of modernity.

Avoid this color in situations that want more earthly energies such as in situations where you want to conclude a deal or business.

Blue: A different energy 

As with the color pink, and throughout the color palette, blue also has shades.

Navy blue is the color most used in interviews and the one that after black, evokes more power.

And, when we think of a color, light blue calls for leadership and calm.

We recommend using it when you want to generate sales and job interviews.

If you are in creative environments, its better that you avoid it because it lacks stimulation.

Green: The color of nature.

Although we relate it to nature, the truth is that this color symbolizes success, money, and health.

It’s a color that we can get used to and according to its shade, it transmits serenity.

You can add it to your clothing combinations if you want to convey the image of a leader or a more creative side.

And be very careful if your skin has a pink undertone as this color can enhance it.

Emotional associations of each color

We have talked enough about colors, how it would look to dress, and how each color has a different meaning in its symbolism or according to the industry of the sector where it’s used. However, we didn’t talk a lot about its emotional side.

Next, we will show you a summary of what colors can mean when we refer to emotions. After knowing this, you will have a very clear idea of ​​what color to use when creating your logo and what you want to convey with it.

• Red: passion, importance, attention.
• Orange: playful, friendly, vitality.
• Yellow: happiness, optimism, warning.
• Green: nature, stability, prosperity.
• Light blue: calm, confidence, openness.
• Dark blue: professionalism, security, dependability.
• Purple: royalty, creativity, mystery.
• Pink: femininity, youth, innocence.
• Brown: rough, earthy.
• White: clean, virtuous, healthy.
• Gray: neutrality, sadness, subdued.
• Black: powerful, sophisticated, edgy.

Please note that this is a short version. The connection to color runs much deeper than this, for example, too much yellow can cause anxiety.

The formula for building a brand color scheme

You must know that there is no exact formula to build or choose a brand color scheme. When it comes to deducing brand identity, it’s tricky and unwise to notice the hard and fast rules.

That said, the process can be confusing and perhaps demotivating, so we will give you a little guide.

Below we will explain the process for building a color scheme that you can use more as a frame, and less as step-by-step instructions.

Think of 3 colors: Base, Accent, and Neutral.

The brand’s color schemes can be between 1 and 4 colors depending on the type, but even monochromatic schemes require some variation in hues for different purposes.

• Choose the base

Of all the personality traits of your brand, we will ask you: which is most important?

In the color of your foundation, we recommend that you reflect not only the most dominant trait of your brand’s personality, but also motivate the target audience you are trying to reach.

Choose the remaining colors based on how well they match this one.

• Choose the accent

The accent is the most used color after its base color.

This is a bit more difficult, as choosing the accent color may have more restrictions.

Besides matching a brand personality trait, your accent color should also visually blend in with your base color, not to mention that it can calm your audience.

• Choose the neutral

Your neutral color could be a background color, something chosen to avoid attention.

Usually, these are different shades of gray, but beige and whites work. Black is an option too, but be careful, it tends to dominate whatever color scheme it’s a part of.

Throughout the process of choosing brand colors, the end goal should be kept in mind: what type of color scheme is being used?

Brands typically use one of these common brand color schemes.

• Monochrome

This type of scheme focuses only on the main color of the brand.

Although ideal for minimalist brands, the challenge here is to differentiate the tones enough that your eyesight is not visually impaired.

• Analogously

Adjacent colors on the color wheel have harmonious relationships, as they often have similar emotional connotations.

Analogous schemes are often called safe bets, but they are not the best to stand out or attract attention.

• Complementary, color complements or opposite

They are colors directly across from each other on the color wheels.

Because they are opposites, they bring out the best in each other when combined, within the sports world, this schematic model can be highly perceived.

Complementary colors are great for stimulating and dynamic visuals, but be careful to copy another brand as they are very popular.

• Triadic

A stable brand color scheme, triadic colors draw in equal parts for three different sections of the color wheel.

Triadic schemas are stable as analogous themes, but provide more stimulating variety like complementary schemas.

However, a tricky part of this scheme is getting the three colors to match the traits of your brand identity. Remember, your brand’s color scheme determines the look of your website, logo, store design, advertising, and more.

Conclusion

Colors make our life have a lot of emotion and life, they make us feel and motivate us to carry out different actions. So, after reading this article, I hope you change your perspective of use when dressing and when using it in some action.

If you are looking for an exact color for your logo, and you have a fashion company, first take into account that you want to convey your style and that you can characterize it within your same sector.

If you need help, contact us! Your growth is satisfactory for us.

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Social media marketing for fashion brands. When you have a fashion brand, the first thing you need is a marketing strategy to take that brand to the next level.

The marketing strategy leads to interaction with social media platforms, which has to be as solid as anything.

Because of this, participation within social media has to be creative, as it will help you to build the brand. It will also expand the reach of your social media posts which will then increase your sales.

Let’s clarify that the world of social media can be overwhelming, and you may fall. However, do not stress, there are many new platforms, ways to use them and the algorithms do not stop advancing day by day.

We will tell you how to carry out social media so that you don’t fail on the first try, everything is practical.

This article will help you follow the path of your social media marketing strategy for a fashion brand.

Social media and marketing

If you are starting in the world of marketing or you already know what it is about, you must already know that social media is a large topic within it.

Besides, when you enter the world of fashion you can see that it’s also a wide world.

These are two very different topics that can be complemented and merged on social media.

However, to achieve this you have to know how to do it and monitor how you will carry it out.

Social media platforms are the natural environment for fashion brands.

Because of this, the best way to sell on them is to focus on their visual aspect.

For example, you can use Instagram or Pinterest since they allow you to directly expand and target potential customers.

One tool that can help you manage many different aspects of your online presence is a brand monitoring tool, such as Brand24.

Social media marketing for fashion brands. Brand24

Brand24 is known to be a reliable, simple, and inexpensive social monitoring application.

It serves to identify, connect, and analyze online conversations about your brands, products, and competitors.

It can be done from the entire platform and in real-time. Besides, companies of all sizes and sectors also use it.

Brand24 can help you to:

• Monitor the performance of hashtags and the reach of your social media posts and campaigns.
• Choose the right hashtags to find the right audience for your posts;
• Improve your customer service by responding quickly to customer inquiries;
• Implement customer testimonials on your website;
• Finding the best social media influencers for your next social media campaign.

Why does your fashion brand have to be present on social media?

A lot of fashion brands don’t get why they have to use social media to sell or why it’s so important.

They don’t understand the fact that social media is now an essential element of any marketing strategy.

Social media marketing for fashion brands is so important because the fashion industry is very visual. Because of this, if you have a brand of this kind, you must use the different platforms that exist for this.

Besides, they are very easy to use, for example, Instagram or Pinterest are two platforms that focus on this aspect as you already know.

Social media marketing for fashion brands. What exactly are the benefits of a social media presence?

Next, we will mention the many benefits that you cannot ignore:

• Increases your website’s traffic
• Improves your SEO
• Higher conversion rates
• Better customer experience
• Improves your brand loyalty
• Enhances your brand’s authority
• Obtain information about the market
• Increased brand awareness
• You get an edge over your competition

You do not need any more reasons to know what advantages the use of social media gives to your brand.

If you need a person to advise you, remember that we at BluCactus, have a wide of specialists that can help you take your brand to greater heights.

How to propose a marketing strategy on Instagram for fashion brands

The first thing to keep in mind is that you can use Instagram as an online catalog. However, you don’t have to limit yourself to just that.

The people who are interested in fashion look for ideas, inspiration, and trends. That is why you must focus the strategy on meeting these needs as the user who discovers can become a customer.

You must also remember that it’s important to make the purchase of a product as easy as possible from the application itself. For this, you can use the advertising formats that exist on Instagram. However, we must be honest and tell you that it can be difficult to sell if you decide to do this organically.

Take into account that formats like Instagram Shopping are designed to maximize conversions. Thus, investing in these types of ads will be profitable.

Need help?

It’s likely that to expose your full potential, you may need the help of a professional in social ads. They can help you to come up with a good campaign idea. This professional can even help you with the creative process and messages, and to make an optimal segmentation of the audiences.

Setting aside the fact that Instagram can be a catalog and a source of inspiration, you should also know that it is an amazing platform to show yourself as a brand. In it, you can express the personality of your clothes and more. Don’t forget that people also like to see what happens behind the scenes. It’s just human nature, we are curious creatures and our desire for discovery can get to that point.

Thus, a good idea for a marketing strategy on Instagram for fashion brands is to tell stories about what happens daily. You can show aspects that people don’t know, and create expectations around it. This way you will be able to maintain the attention of the audience to some degree.

Social media marketing for fashion brands. What social media channels should your fashion brand use?

It seems that social media platforms were invented for fashion brands because of the great boom that exists.

Besides, social media platforms like Facebook, Instagram, or Pinterest are highly visual.

This makes it easy to promote your fashion brand.

We have the following question:

What social media channels should you choose to provide the most effective social media marketing for a fashion brand?

Instagram for fashion brands

Instagram is one of the best platforms, and it can be the obvious choice for any fashion brand.

First of all, Instagram has grown a lot in the past few years and it now has over a billion active users.

Second, it’s a visual medium that allows you to showcase your products from the best perspective.

Fashion brands have become the masters of Instagram as they feature carefully curated content, targeted ads, and behind-the-scenes footage on Instagram Stories.

But don’t worry, you don’t just have to show your product.

You can also post user-generated content, which is known by its acronym CGU.

Things like inspirational quotes, or tips on food and art destinations can be really helpful to boost your presence on this platform.

So the next question arises.

How to generate more views, engagement, or comments? With the use of hashtags!

Choose the right hashtags

You can use hashtags to expand your reach on social media and show your content to new audiences.

They will help you find new customers and build a loyal fan base.

But how do you choose the right hashtags for the brand?

With a little help from a social media monitoring tool called Brand24.

Previously, we mentioned that tool, what it consisted of, and what were its advantages when used.

So the first thing to do is set up a project.

Put all your keywords in the project creation wizard.

Social media marketing for fashion brands.

Keywords can be:

• The name of your company.
• The name of your products.
• General terms related to the business niche.
• The name of your CEO or popular employees.

Facebook for fashion brands

The main objective of Facebook is to give “meaningful interactions” between users.

It sounds difficult, but the truth is that it’s a great opportunity for your fashion brand!

The trick is to present the Facebook fan page as a meeting place for the target audience.

Exhibiting the newest collection is a great start, but think even further than that. Remember that innovation is the golden rule.

For example: What else could help your target audience and make them feel even more connected to your brand?

Sometimes looking for ideas can be difficult, but at the moment where you least expect it, inspiration comes.

We recommend that you, for example: introduce user-generated content and show how your products look on real people in everyday situations, not on models during photo shoots.

Another idea may be to organize a contest.

We are sure that with this, you can get a lot of creative ideas and make a connection between customers and the brand.

Social media marketing for fashion brands. Facebook Groups

We talked about Facebook, but creating a Facebook group can be a good idea.

If you use this correctly, you will be able to get prominent interaction among your users, and this way, promote your products.

The key to a successful Facebook group for a fashion brand is not just talking about your product but introducing new ideas.

There are a lot of topics that can be interesting for your target audience.

Some of the topics will emerge naturally, as users will begin to ask questions, for example, about how to care for a garment or what type of shoes are best to match a dress.

You can also ask questions and information on your own.

Most consumers are interested in knowing where their garments come from, who sews them, and what type of fabric they are made from.

That’s the perfect basis for an interesting story, which will make your fashion brand stand out from the crowd on social media. You can also show an exclusive view of your most recent campaign, discount codes, and much more.

Bots for fashion brands on Facebook

If you use them well, bots can bring a huge advantage to social media marketing for a fashion brand.

For example, Levi’s created a virtual Levi’s stylist. This helps users find the perfect pair of jeans through a bot.

Imagine all the time you can save by going to the store or browsing hundreds of different pairs of jeans online.

The robot asks about the fit, height, stretch, and washing of the jeans, as well as, you can ask what size it is in other brands.

Everything to make sure you find the perfect pair of your Levi’s.

Social media customer service for fashion brands

Once you establish your brand and become active, you will inevitably have to deal with customer complaints, no matter how good your product is.

A negative review on a social media channel can be a blessing in disguise. However, there are some rules you must follow for a negative customer review to work for you.

First, time is very important. Your customers will expect a quick response and that will be your window of opportunity to showcase the best of your customer service practices.

On the contrary, if there are negative messages, the best way to detect them is by viewing your publication. Once you find them, you can either reply or ignore them, it’s your choice. However, you can smartly answer them to prove your point.

Social media marketing for fashion brands. Live customer testimonials

Customer reviews lead to the next technique you can use to stimulate the social media strategy for your fashion brand. This is it: What can be more compelling than reading the reviews left by other satisfied customers? That shows how real the store is, and future customers will have confidence.

The question is: How do you show customer reviews aesthetically and authentically? Remember that your potential customers should know that the review is written by a real customer, not a bot.

Live customer testimonials can be a widget that you can implement on your website.

When you have your project, you can choose the mentions you would like to display on your website, in a group. The tool will generate a line of code that your frontend developer can add to it.

Marketing of influencers for fashion brands

Whether you like it or not, influencer marketing is here to stay and now more than ever. When it comes to social media for fashion brands, this is great news.

With this technique, you can promote your fashion brand by working with micro-influencers.

Social media marketing for fashion brands. What are the benefits of this type of promotion?

• Increase brand awareness
• Reach new audiences
• Build trust in your brand
• Create greater engagement with your brand

One of the first difficulties in creating successful influencer marketing is finding the right influencer to work with.

Many brands struggle with this step. That’s why you can still see a fashion blogger promoting dietary supplements or a fitness blogger working with fast-food chains. That’s why you must find someone who has a huge following and that has already used your products.

Because of this, Instagram allows you to contact well-known influencers, either to create your own stories or to become brand advocates or brand ambassadors.

We said before how good it can be for a brand to work with influencers. And it is not in vain, these opinion leaders remain at the top and it is possible to cite influencer marketing among social trends.

However, you must think deeply about these campaigns with influencers. This is because they involve a lot of work, both in the selection of the prescriber and in the measurement of results.

Don’t only stay in the easy part: distributing clothes among the most top Instagrammers can be done by any brand.

If it is necessary to think about a successful campaign, use the best channel, the best prescriber, and put the best idea at the service.

Whether in your own corporate channel, in the third party channel, or in a combination of both, having a good idea in line with the brand values, the tastes, and the preferences of the target will make a difference.

Social media marketing for fashion brands. The importance of aesthetics

Remember that when we talk about fashion, we think of beauty.

Therefore, everything that is done on a social media platform, as for example in the case of Instagram, has to be beautiful and with a deep aesthetic sense.

You have to inspire the consumer, capture their attention, generate engagement, and make them return to you.

This is what we mean when we say that whatever your strategy on Instagram is, you must carry beauty as a banner.

For this, we suggest that you use good quality professional photos that express your brand values.

You have to draw the public’s attention to the competition, not just anything.

Similarly, in those formats designed to launch short and quick content, such as Stories, you shouldn’t stop being spontaneous.

It should look casual, but the material should be of good quality.

Besides, it must bring interest and value to users.

Conclusion

Selling on social media is not a job that requires the help of professionals.

Instagram and Facebook are very different social media platforms and each has its own way of working in favor of your brand and thus, your target audience.

However, we came to the conclusion that to sell, you need advertising and quality content (creative and beautiful photos).

Remember that less is more.

The more you show what you sell, the more you will attract the attention of the public.

As an agency specialized in Digital Marketing, we have the necessary knowledge for your fashion brand to be successful on social media.

If you need a strategy, don’t hesitate to contact us, remember that your success is our success.

We also invite you to follow us on our social media platforms and subscribe to our daily newsletter.

19 viral fashion campaigns. Being unique and fast are the two perfect concepts that describe the demand from digital consumers today.

Fashion brands understand these concepts very well. Because of this, they consider the needs of the customer when creating their marketing strategies. This has allowed them to deliver some of the most successful campaigns of this year.

19 viral fashion campaigns

Gucci

Gucci’s strategy for this year has been to be persistent. This comes from the need to attract millennials and Gen Z. Another well-used strategy has been including its brand into the most used hashtags on Instagram.

Without a doubt, #TFWGucci has surpassed all the previous campaigns through a simple and very familiar idea: memes.

Alessandro Michele turned to international artists who were well-known on Twitter and Instagram, to design unforgettable memes. These memes would eventually go viral for the launch of the Le Marché des Merveilles watch collection.

According to Dash Hudson, the post caused a total of 1,986,005 likes and 21,780 comments.

Michael Kors, 19 viral fashion campaigns

Now you don’t need to have an exclusive invitation to a fashion party, or at least not one from Michael Kors.

“The Walk” is one of the Shanghai-based parties that have been held for some time. This party received 9.53 million digital visitors through the popular Chinese application, YiZhiBo.

The #korsshanghai event was broadcast live and featured VIP guests showcasing their “after-dark style” on the catwalk with LED lights. It included the participation of Soo Joo Park, Yang Mi, Hikari Mori, Ella Richards, and Princess Olympia of Greece.

On the other hand, artists such as DJ Sebastien Perrin, Bibi Zhou, and hip-hop artist Nick Chou were in charge of offering entertainment to their guests. Thus, this was the perfect combination of physical and digital, a winning recipe for fashion events.

Fendi

F is for Fendi is a space for young people only. Here, they don’t have to buy anything, in fact, there’s nothing to buy.

The only aim of this is to share original content.

It presents a “main screen” full of creative and light images in which you can explore five different series:

• Freaks: It’s where we find the manifesto, a powerful message that empowers younger generations. This inspires users to be creative and unique.
• Fulgore: This is full of editorials made with an iPhone 7 that contains photos that feel spontaneous and authentic.
• Faces: You can meet brand ambassadors, (like Laura Love).
• Freedom: It offers city guides and the ambassadors’ favorite places.
• Fearless: A space dedicated to artists and musicians, to share their work, like Cailin Russo in the following video.

Fendi’s Global Communication Director wanted to give younger generations their own space to express their identities.

So they created F is for Fendi which was a success.

Burberry, 19 viral fashion campaigns

Burberry contacted blogger Mr. Bags for the launch of its leather DK88 bag. They did this through an exclusive online store on WeChat. Then, Mr. Bags boosted sales by asking shoppers to share screenshots of their orders with him in exchange for an exclusive chance to win a gift.

Burberry also created a game on WeChat in which users could move their phones to “paint” the DK88 bags.

Once the user “liked” a color, the application provided personality descriptions based on their favorite colors. An example could be the color blue, which meant that the user was “kind, delicate, elegant and calm.”

The color shown for the launch was chosen by Mr. Bags and called Bright Toffee. This was only available for purchase in China, at Burberry’s official WeChat store.

Louis Vuitton

Louis Vuitton has always had a strong digital presence. It’s known for its creativity and quality within its digital campaigns.

The company’s website shows everything that happens within the world of Louis Vuitton. For this, they created a section called “World of Louis Vuitton.”

This strategy makes use of a detailed narrative of the brand’s history and its dedication to design and art. It showcases the latest events, product updates, and behind-the-scenes coverage for brand enthusiasts to discover.

Each article is easy to read and has special buttons to share them on social media. Thus, this encourages readers to share it with their followers.

Besides, the Friends Of The House section highlights all the celebrities and prestigious people who are associated with the brand. From Selena Gomez as UNICEF’s youngest Goodwill Ambassador to Wong Kar Wai. The latter, in 2009, had the honor of directing the panel of judges for the first-ever Louis Vuitton Journeys Awards, which showcased emerging filmmakers.

Primark, 19 viral fashion campaigns

In March 2017, Primark launched a range of products about the movie ‘Beauty and the Beast’ at the time of the remake’s release.

The $8 Chip mug was very popular, so much so that shoppers were fighting over it. Primark saw this as an opportunity and instantly designed a pair of socks, and posted them on Instagram.

The phrase on the socks was “I wanted a cup of Chip, but all I got were these #Chipgate socks”.

This was well-received by its followers and gave them 145,000 likes.

Neiman Marcus

Neiman Marcus uses the latest and unique technology to improve the customer experience. At its new location in Dallas, the Neiman Marcus iLab team created this technology to interact with their clients.

It also includes everything from digital catalogs within the lobby, smart mirror technology in the beauty section, to custom music playlists in the fitting rooms.

Incredible!

Smart mirror technology offers buyers an interactive and digital makeover experience. It does this while educating them to apply all the different products.

Buyers can record the makeover app on video and later share their beauty experience on social media. The aim of the iLab team is to bring new technologies that a sector that doesn’t use them.

Nike, 19 viral fashion campaigns

Nike joined forces with the NBA by creating jerseys with a technology called “NikeConnect”. Every NBA Connected Jersey has a unique chip that uses Near-Field Communication (NFC). This can be paired with an iOS or Android device via the NikeConnect app.

With NikeConnect, you can get exclusive access to videos, images, GIFs of your favorite teams and players, special products, tickets, and game highlights straight from the NBA.

But, what really makes this digital experience stand out is its personalized touch. For example, NBA players can connect with fans who own their jersey, sending them personalized messages instantly via their phones.

Tom ford

Some time ago a Tom Ford beauty products store opened in London, the location included many technological elements.

The aim of this was to help customers search for digital products and content to get information.

Besides, the brand created a digital scent table to allow customers to test the Tom Ford fragrance collection.

The brand also used augmented reality to let the customers test their wide variety of lipsticks.

Chanel, 19 viral fashion campaigns

Chanel’s relationship with digital content has been clear in recent years.

From video production to content creation for each channel on social platforms, we can say that the brand has become an expert in creating online content.

The luxury brand’s website also focuses on history. Here, guests can explore the story of Gabrielle Chanel in different chapters and experience her legacy.

The traditional French house has highlighted the trajectory and history of its founder. This has been closely linked to the evolution of the brand.

Daniel Wellington

Daniel Wellington is a company that only works with influencers and has proof of its impressive sales.

As a manufacturer of wristwatches, the company has built its brand reputation in a solid structure of hashtags and a careful selection of influencers.

Hashtags or tags like #DWPickoftheDay or #DanielWellington are some of the hashtags about fashion on Instagram.

Using these hashtags as a starting point, the firm runs contests and offers discounts regularly through posts from the influencers it sponsors.

And what is the result?

The creation of engaging and rewarding content that is given to loyal audiences through popular influencers.

Concerning the other traditional forms of marketing, Daniel Wellington shows itself as a brand respected by the community, and that it trusts that its products speak for it.

It doesn’t use glitzy photoshoots or over the top campaigns. Thus, consumers view this brand as a community effort. This creates a sense of authenticity.

Influencers who show their watches in their posts go for natural and realistic images instead of highly edited photos.

Forever 21, 19 viral fashion campaigns

The market for women’s fashion is filled with a lot of competition. Because of this, Forever 21 decided to reach the social media audience with something more than typical photoshoots. Thus, they made the decision to join forces with well-known influencers.

Influencers talked openly and directly with their followers. The brand created a series of revolutionary posts. So, instead of showing its new collections with the traditional poses, they told influencers to create content about trying on clothes.

All points of view were accepted and remained in the content without editing or removing them.

Because of this effort to bring a genuine touch to their new creations, Forever 21 could showcase their new collection and create a “shopping with friends” sensation and message.

Finally, once the influencers decided that a certain outfit was here to stay, they uploaded the videos to social media.

After hearing real and honest opinions about which pieces did not pass the cut, consumers said which influencers they would really wear in their day-to-day.

Zara

The well-known brand Zara selected the most famous influencers in the world of fashion to show their products creatively and easily.

This was one of the most effective ways to get them to “take over” their Instagram by sponsored influencers like Teesh Rosa.

By asking influencers to create content from their products, Zara sends the message that their clothes are for everyone and authentic.

Zara’s decision to display their clothes through famous influencers ensured that their budget for the campaign was worth every cent. Because of this, Zara was able to earn around 4.6 million followers in just eight months.

Lululemon, 19 viral fashion campaigns

Consumers have developed the gift of knowing when a brand is being original or not. So, even if editing apps are very popular on social media, the audience is still able to identify which brand messages seem natural.

Because of this, Lululemon came to the conclusion that they needed to change direction. Thus, they made the decision of becoming less exclusive and friendlier.

In recent years, the brand’s social media platforms have changed paths. They went from creating over the top photoshoots of its leggings and sportswear to featuring ordinary day-to-day photos of its own clients.

They now show people playing in the snow or resting between yoga sessions. And what’s more! Now their clients create this content themselves and about them.

Brands now look for regular people to represent them. They no longer hire the typical Instagram models, choosing to have a natural look. Thus, they decided to work with well-known figures from the world of fitness and well-being. They even worked with an Olympic athlete. All of this was done because the brand is not stopping any time soon from growing and opening stores all around the world.

Dr. Martens

Many brands try to include the community in their efforts, but Dr. Martens has gone much further. For its campaign, the British firm has tried to create a new shopping experience for its most loyal clients.

Free haircuts, in-store gigs, and even tattooists to customize boots on the spot are some examples from their efforts.

And where can you follow these events if you are not in the store?

On Dr. Martens’ Instagram of course! They have earned over 2.5 million new followers because of in-store direct or content sessions.

As its director of products, Darren Campbell explains: “Today, purchases are a by-product of connecting with the customer.”

Monsoon, 19 viral fashion campaigns

Websites like ManRepeller and NET-A-PORTER are the ideal showcase for haute couture firms or influencer relationships.

And Swoon for Monsoon has earned a spot on the list.

They proved that mixing editorial content and online shopping doesn’t have to be limited to luxury brands.

With a website and digital magazine available, whether on mobile phones or tablets, Swoon for Monsoon is the perfect example of how influencer content can influence a new life of fashion and style.

Marc jacobs

Using the visual aspect of Instagram, the brand Marc Jacobs launched the campaign called #CastMeMarc. The aim of this was to find new faces to showcase its new collection.

Given its well-known presence, this is a great example of how an influencer can showcase their own brand without using an outsider.

All he did was ask aspiring models to tag their photos with #CastMeMarc, and the campaign dissolved like water down a river. 

Another bright side of this was the creation of a real commitment to connection and collaboration among Marc Jacobs’s fans. Even Marketing Week magazine named #CastMeMarc the campaign of the year.

THINX, 19 viral fashion campaigns

THINX is a menstruation-proof underwear company with charitable roots.

The founding idea came when Miki Agrawal found out that millions of girls around the world didn’t have the resources to manage everything that menstruation entails.

It makes sense that such an understanding and the straightforward company would come up with the motto “For People With Periods.”

By putting hard debates aside, THINX created a campaign that attracted interest from small groups to big media like Buzzfeed.

Yeezy

Kanye West himself is part of this campaign so it shouldn’t be difficult to draw attention to the product. However, building the reputation of a brand that hasn’t even seen the light can be a hard task.

But, the Yeezy Boost sneakers are living proof of this. This product was born out of a collaboration between Adidas and Kanye West. Thus, this is an interesting example of influencer marketing.

The main goal was for people to realize how exclusive the shoes were even before they were launched.

So instead of sending dozens and dozens of boxes to each big-name, the company only selected a small group of people to promote the product.

So, what was the result?

An incredible success. That was the result. Once consumers realized they were not Adidas’ sneakers, the waiting lists to buy them became endless.

The prestige and reputation of the exclusiveness of the shoes meant that many of the influencers who were lucky enough to be selected to wear them did so without the company having to pay them for it.

Conclusion of the 19 viral fashion campaigns

Finally, today in the world of Digital Marketing, we can see that influencers are carrying out everything, at least in most campaigns. Other brands just stick to using labels or well-known hashtags.

We must mention that to carry out every campaign mentioned above, brands needed to create a strategic plan. This plan, of course, came from their knowledge about what their target audience liked. Thus, even if a brand is famous and already has influence, it doesn’t mean that they won’t need the help of experts.

We saw in one example that, although the exclusivity to introduce everyday life is “ending”, each brand fulfills its essence and transmits what is necessary to sell.

If you have a company and want to take it to the next level, you can contact us and we will reach the goal together.

Hire the services of BluCactus as we are an experienced Digital Marketing Agency. Remember that your success is our success.

How to sell fashion in times of crisis? In the world, there are a lot of fashion companies, and many of them use different marketing strategies for their products. Because of this, the world of fashion has become the most difficult and important challenge for brands.

The client often shows an ‘unfaithful’ behavior thanks to the big amount of options that they find on the internet as well as on the street.

The biggest mistake you could make is to believe you’re “doing marketing” just by hiring influencers or updating social media. If you want to work within the fashion world you must know that you have to create and use a strategy that allows you to boost your sales. It doesn’t matter if you’re doing really well at that moment.

The results can be really incredible if you have never worked before on a strategy and at the same time, acting with planning.

Boosting your brand and turning it into a more profitable business are some of the benefits that you can achieve in 2020 if you bet on fashion marketing.

Besides, we are at the beginning of a new decade and digital marketing is no longer a simple option to improve income. This is because it has become the perfect tool to bring success to your company.

Make a difference in fashion marketing

How to sell fashion in times of crisis?

To get the most out of fashion marketing today, the following steps have been taken:

• Plan actions for the next 12 months
• Establish a budget for digital marketing
• Have a team to carry out the actions, whether internal or external.
• Bet on learning more and constantly, either in mastermind groups or mentoring. Remember that the internet changes at the speed of light.

Once you have these clear steps, you can begin to develop the action strategy. Here are some steps to make your brand or your fashion business more profitable this year.

What can you do to sell more?

• How to sell fashion in times of crisis?, Retargeting your visitors

This action is very important and easy, along with the tools that are within our reach.

Likewise, it looks like many stores don’t use it, which is why they are so absent.

Retargeting, or the way to get people who have visited your store out, has become the key to driving sales.

If you think about it, users don’t usually buy immediately the first time they visit a store.

In general, when all people enter a store, first they look around, then they analyze what is in the store after they read and then they leave the store.

Perhaps some people do grab an item, while others don’t.

Whatever they do, it’s important not to miss the opportunity to remind those visitors that your brand is incredible.

You must remind them that you have a product that they liked and that they can purchase it with some extra benefits if they buy it within a certain period of time.

Retargeting can be done with Facebook and the return on investment is impressive. You can start doing it from there. For every $1 invested you can get more than 660% profit.

• Holiday promotions

Today, most brands have gone through the idea of ​​doing promotions. For this, they carry with them an annual campaign calendar from which they get all the possible juice.

Said calendar that combines several points:

• Holiday promotions
• Seasonal promotions
• Sales promotions (fashion)
• Sales promotions (own)

These are 4 calendars that every fashion brand and store that sells fashion products should have. Here, we will talk about the holiday promotions that may interest you the most during this year. This can work better if you have never launched fashion marketing strategies.

On holidays, you have the opportunity to launch campaigns and boost your sales.

For example, you can do this through email Marketing.

When sending the emails, you’re reminding your subscribers that you have discounts on various products or that you have special days to make purchases on selected products.

How to sell fashion in times of crisis? This will give you a conversion boost that will likely brighten the month.

We have the following idea for you, for example, flash sales by-product for the summer holidays.

During 7 days you can put 7 categories on offer.

On day 1 you can place the categories of pants, day 2 of shoes, day 3 of dresses, day 4 of accessories, and so on until you complete your campaign.

How to sell fashion in times of crisis? Do you like the idea?

Let us know in the comments, we love hearing your opinion.

• How to sell fashion in times of crisis?, Style guides

There is nothing better than style guides to work on your capture.

There are fashion brands that apply these sections in their own online stores and others that decide to create downloadable manuals.

The options are endless so that your fashion brand, your online store or physical store can make a perfect combination with the target customer who wants to buy.

You can create lifestyle guides, music style guides, party, baby, decorating style guides, and much more.

Everything you imagine can be turned into a style guide.

These guides have 2 key objectives:

1. Educate your visitors, for example, in the use of your products and in combining them with wardrobe backgrounds.
2. Capture, but without expanding its database.

What do you think of adding this section to your website?

• Work with Influencers in your fashion marketing

This is something very essential when it comes to fashion. And, we agree that it is a key piece, and controversial.

In general, working with opinion leaders is always a good option. However, even if it’s a good idea, 

In order to work with influencers, you must have certain knowledge in marketing. You also need to have a website that can take on and capture the traffic that will come to you. Likewise, you need to have a good purchase process, a status foot that catches, and a good sales and after-sales service. If all of the above exists and is working properly, investing in these influencers can pay off wonderfully.

Now, if you only want to learn more about the use of influencers in marketing strategies, you must learn from professionals. Don’t listen to friends who know nothing about this or Internet ads. They could mislead you and thus, only create more doubts than answers.

For this year, which has been so atypical, it is better to learn from opinion leaders.

This way you can rely on them to promote the campaigns that you already have designed.

Set budgets and remember to agree on good working conditions.

This is so you don’t have negative results in the future.

Doing a good marketing job with influencers and micro-influencers can give you a great boost in terms of visibility. Thus, you will also be able to attract many sales.

• How to sell fashion in times of crisis?, Events and fairs.

Although it is true that it costs a lot to leave your comfort zone, and even more so when a brand is born in this digital age, you can create an eCommerce and it has never had a physical presence. If this is your case, it is wise for you to welcome these activities.

If your goal is “visibility” with your fashion brand, then you have to make it visible.

A great idea is to go to trade fairs in your sector, either as a visitor or as an exhibitor.

We also recommend that you talk with salespeople, representatives, stores, and other colleagues in the sector.

This will allow you to make connections that could, in the future, help you to boost your brand.

Don’t let the feeling of competitiveness ruin a good conversation with other people like you.

It is also a good option to participate in markets or pop-ups that are held seasonally.

It is a good opportunity to put your product in front of an audience that will give feedback from which you can learn a lot.

As a tip, we recommend that you take care of the markets and pop-ups.

This is because it’s suggested that they be of the same level as your company so that everything always brings good results.

• Raffles or contests on Instagram

When we refer to raffles, we mean virtual events. These have recently become so famous on the pages of blogs and on different social networks.

Do you know what are we talking about?

Some people call it the “digital aloe vera”. This is because running contests or raffles can bring endless benefits to the account or company. 

Likewise, some people don’t know how to set them apart and some abuse this activity on Instagram. If you want to learn more about this and how to use it correctly to get the most out of it, we recommend that you learn from professionals.

This cannot be missing in your store if you want to do fashion marketing

Without a doubt, these are the 5 points that complete the 11 important keys you must know.

These can boost your fashion marketing to new heights.

Several brands confess that they have ideas and that it is difficult for them to establish a strategic plan.

Because of this, you must elaborate on a graphic division with the key points.

It can help you to move forward and achieve your objectives.

• How to sell fashion in times of crisis?, Branding

Branding is an extremely important job that you must do at the beginning when you are creating or starting the company.

It must always be renewed. This way you won’t lose the relationship with the client.

It’s essential that the branding of your brand message and your product go hand in hand. Otherwise, the customer will not understand what you are transmitting.

This will start the “no sales” process for your fashion eCommerce.

• Images

Now, you have the opportunity to create images. It’s important to be creative.

For this, you can use audiovisual and digital resources. These can allow you to reflect on the magic of your brand.

On the other hand, fashion sells through the eyes, much more when it’s online. How are your photos on your website?

This way you can create a good seasonal photo shooting or have photography studios to create images for your tireless digital activity.

Would you like to know how to better organize photo shootings?

If you would like to know, you can study fashion marketing. This way you can have everything in your hands to do magic every season.

• How to sell fashion in times of crisis?, Web usability

To begin we will do the following:

Is your store comfortable for the customer?

It’s a question to ask yourself to shape your store.

The best thing you can do is avoid product sheets with a lot of elements, make easy paths from home to cart, and improve the purchase process so that they are only three steps.

Does all this sound familiar to you?

This is part of what we call UX or User Experience.

This is developed by looking very closely at all the data that tools like Google Analytics can give us. 

For example, do you know which your most visited pages are?

Your most viewed product?

If you have it located, then take advantage of those pages to include recruitment, sales, or loyalty hooks.

Test it!

• Testimonials and reviews

This commonly calls for something like ‘social proof’ and what matters most to users today: recommendations.

In your case, in an online or physical store, this social proof is press appearances, collaborations with influencers, or logos that give confidence.

These can be eCommerce certificate seals that let your visitors know that they are in the right place.

There are always questions about how to get testimonials.

Did it happen to you?

You have clients, but there is no way for them to leave opinions.

• How to sell fashion in times of crisis?, Trust

Would you shop in a store with no lights, cluttered, and dubious customer service?

In your case, we know that you know better, but the general public might not.

Many users who surf the internet, see magical photos on Instagram and once they enter the store they find a really gloomy space.

You must take care of the sales processes and have a trusted payment corridor such as PayPal or Stripe, without forgetting that your store has a security certificate (https).

You can review all these aspects of your online store here.

Conclusion

During times of crisis, you often see the black dot on the entire blank page, as we are engrossed in the problem and not the opportunity in front of us.

All the strategies mentioned and explained above have been put into practice, and it has worked wonders.

At BluCactus we have Marketing specialists who affirm and explain the operation of these strategies.

If you liked this article and you are new to the Marketing world, you can contact us and subscribe to our daily newsletter to know and learn more about digital marketing.

On the other hand, you can also use these keys in companies that are starting out or that haven’t been well defined. You can do this if you aim to start from the first moment conquering the hearts of their users.

So, we give you the courage and encouragement to try.

Your level doesn’t matter, because testing is the only thing that will make you grow.

By the way, if you want to learn much more about Digital Marketing in a more personalized and practical way, you can join a private club.

For this, you can look for private classes or consultancies where you learn and benefit your company.

Without further ado, if you liked our article or have any comments, you can do so without any problem, we will gladly answer you.

Remember, here at BluCactus, Your Success Is Our Success.

How to Position your Shoe Brand? Shoe brands represent an important aspect of the fashion industry. Therefore, it is important to maintain an appropriate Branding with your product identity. I invite you to continue reading the following post to discover how to position your footwear? See you inside!

How to create your shoe brand?

If you decide to build your product identity you should consider some steps, such as:

How to Position your Shoe Brand?, Segment

When sectioning the type of client in terms of:

• Age
• Gender
• Profession

Besides, if you consider other aspects of the brand, you can improve the ideal user prototype and offer shoes that fit the needs of each consumer.

On the other hand, you can find common elements among the target audience, which will allow you to strengthen communication and deepen your requirements.

Research

Obtain detailed information related to the target regarding what tastes do they have?

What type of shoe do you wear, how often do you like to be fashionable?

So, you can refine the strategy to meet the interests of each visitor on the web.

It is appropriate that you know your competition in this way you can offer products Innovative and unique, with a comfortable price and adjusted to the client’s profile.

How to Position your Shoe Brand?, Focus

Prioritize the attributes and values ​​of the footwear.

Do not intend to cover qualities that distort with the branding of the brand.

Being punctual and precise with your characteristics will help you define your right target.

Communication

You must select the tool to publicize the product catalog to your audience.

Therefore, according to the buyer person choose the channel to transmit and disseminate about the launch of the shoe brand.

You will have the option to do it through traditional marketing with brochures, billboards, or inbound marketing strategies using social media or advertisements.

This phase allows us to project the brand and spread it to a national or international market, without border boundaries.

Design

Keep in mind the creativity and analysis of the fashion trend in footwear.

So, you can adjust the design according to the forecasts and research carried out by specialists in the sector.

It should be noted that the fashion industry is innovative and temporary, which requires continuous updates and collection of details to offer innovative designs.

How to Position your Shoe Brand? How to create your shoe store?

When founding your business as a virtual shoe store you must take into account aspects related to fashion and shoe styles. In addition, you must define:

Business Name

It is necessary to perform administrative tasks to specify your legal name before the offices of your city.

In addition, it manages what is related to the generation of taxes by reason of sales.

How to Position your Shoe Brand?, Locate Suppliers

If you are not the manufacturer of the product.

Keep a list of footwear manufacturers, this way you guarantee the permanence of merchandise.

It will be useful for you to diversify the product and have several price options, that is, you can choose between quality and cost.

Formalize Website

Once, you create your legal company, you can officially establish your web page, aligned with the legal name of your company.

However, you must verify the availability of the web domain.

Keep in mind that if you want to align the legal name of your company with the domain you must verify it beforehand.

How to Position your Shoe Brand?, Updates

The sales of virtual footwear imply that you should stay updated according to the trend and fashion styles.

It is convenient to be informed through magazines.

Internet publications of updates related to the fashion sector, so you will take advantage in relation to the competition.

Target customer

Identify your audience what are the characteristics of the ideal consumer?

What is the gender of the customer?

So, you can choose the target user profile and meet the needs of consumers.

In addition, it allows you to verify the flow of visitors and sectorize in order to offer products appropriate and adjusted to your requirements.

How to Position your Shoe Brand?, Transportation and shipping

It establishes a system for sending and moving the merchandise to different places.

So, you can schedule deliveries and orders.

With this you are going to be secure that they are going to arrive.

What are the benefits of having your shoe brand?

Among the advantages during the consolidation of your product identity, you acquire benefits such as:

Build trust

By creating your own shoe brand, you strengthen security in yourself and it allows you to keep moving forward while maintaining a positive attitude towards new opportunities that arise in the development of the project.

How to Position your Shoe Brand?, Build credibility

Once you carry out actions aimed at designing your shoe identity, you show the target audience the added value of your brand.

In this way, you project the image of your product demonstrating the qualities that make it different and competitive in relation to its adversaries.

Make a footprint

During the process of launching and positioning your brand, it is conducive to develop planning that allows you to highlight and leave your image to users.

It is important to focus on actions that allow you to differentiate your product from the traditional and conventional.

The goal is to create an affinity and close relationship with users interested in acquiring your merchandise, generating emotional connections with your target.

How to Position your Shoe Brand?, Maintain a feedback

By interacting with your audience.

It will allow you to get to know it and create a connection with each user that shows interest in what you have to offer them.

The idea is to eliminate barriers between the client and the brand representative.

Thus strengthening relationships and trust, which will help to position and that is your main goal, for you to gain more clients and prospects that can support the brand.

Focus on objectives

By understanding precisely what are your skills?

What is the strength of your product?

You can choose the right opportunities to strengthen the growth and projection of your company.

Being focused on the purpose of your product, allows you to distinguish the possibilities and development of timely programming to achieve the performance and positioning of your brand identity.

How are the marketing strategies to position your shoe brand?

A marketing campaign must be complete and effective to cover issues related.

To the promotion and marketing of products effectively.

It is ideal that you focus on some points such as:

How to Position your Shoe Brand?, Plan fashion events

Once you start with the creation of your brand, it is advisable that you make a Fashion presentation of your articles.

In this way, you are encouraging audience participation in your public shoe launch.

It is favorable that the parade is free and integrates professionals or ambassadors of the brand that endorse the image and are transmitting means of the event.

Measure trends

When starting with sales, it monitors the flow of merchandise and the frequency with which the customer is acquiring it.

For this, you can propose the survey method where you evaluate the quality of the footwear and the service received during the purchase.

Maintaining continuous communication with each user will allow you to detect what are the tastes, what is your style?

Thus, you adapt fashion clothes to the inclinations of potential buyers.

How to Position your Shoe Brand?, Newsletter to subscribers

Activate the dissemination of newsletters to each subscriber of the web in order to promote the catalog of what you sell.

It is a means of communication by email that is personalized and you can empathize directly with each subscribed user.

Optimize the web

Make use of optimized SEO content in order to enhance the website and improve digital visibility.

It is conducive to activate your blog where you publish texts related to the image of your brand.

Informing of the usefulness and advantageous contributions that it may have when consuming your fashion article.

Promote social media

Maintain a relationship through digital media with your target audience.

Make use of some social media such as

Facebook, Instagram, Twitter.

And publish attractive attributes that attract and capture the attention of your leads.

What are the best-selling shoe brands in the USA?

Consumers in the USA have an affinity for different types of footwear. Thus, expressing interest in different styles of brands and designs, such as:

• Adidas

This brand is a German multinational company founded in 1937 dedicated to the creation of sports equipment and fashion products. The company is also a sponsor of events and sports figures worldwide.

• Skechers

They have an avant-garde and elegant style.

They focus on women and men who wish to look attractive and young.

This brand is from Manhattan Beach, USA, and was created in 1992.

Besides, it also has approximately 2400 physical stores distributed throughout the world.

• New Balance

New Balance Athletics, Inc., better known as just New Balance, is an American manufacturer of bow parts based in Boston. Its origin dates back to 1906 under the name “New Balance Arch Support Company”.

These sneakers are known for their use of high-quality materials and robust building techniques. As well as outsourcing manufacturing to countries like China and Vietnam. Besides, this brand produces a wide range of sneakers made in England and America.

• Converse

Converse is a North American shoe company that designs, distributes, and licenses sneakers, skating shoes, lifestyle brand footwear, apparel, and accessories. Founded in 1908, it has been a subsidiary of Nike, Inc. since 2003.

Converse shoes stand out thanks to many features. One of them is the company’s star insignia, the All Star’s rubber sole, smooth rounded toe, and wrap-around strip.

As of 2019, Converse sold products through 109 company-owned retail stores in the United States and 63 stores in international markets. Converse employees are counted among the 76,700 employees of Nike Inc. worldwide.

• Nike

Nike, Inc. is an American multinational company dedicated to the design, development, manufacture, and marketing of sports equipment. Their product list includes balls, footwear, clothing, equipment, accessories, and other sporting goods.

Its name comes from the Greek Mythology Goddess of Victory, Nike. What’s more, the brand alone is worth $ 47.4 billion, making it the most valuable brand among sports corporations.

• Under Armour

Under Armour, Inc. is an American sports equipment company that manufactures footwear, sports, and casual apparel. This brand’s global headquarters are located in Baltimore, Maryland with additional offices located all around the world.

Products manufactured by Under Armour include athletic shoes, t-shirts, jackets, hoodies pants, leggings, shorts. They also offer accessories such as bags, gloves, caps, and protective gear. Under Armour also produces American football and other different sports uniforms.

• Reebok

Reebok International Limited is a footwear and clothing company founded in Bolton, England. Its headquarters are in Boston, Massachusetts.

Since 2005, the company has been a subsidiary of the German sporting goods giant Adidas. Besides this, Reebok also produces and distributes fitness, running, and CrossFit sportswear including clothing and footwear.

Not only that, but it’s also the official footwear and apparel sponsor for the Ultimate Fighting Championship (UFC), CrossFit, and Spartan Race.

Where to ask for help to position your shoe brand?

How to Position your Shoe Brand?, Do you want to start your new shoe brand project?

In BluCactus Global we offer you services the creation of personal brands; we elaborate an Action Plan focused on your business purpose.

As a digital Branding Agency, we characterized by formulating marketing strategies tailored to your online business initiative.

It is important to know that we have trained staff that will provide personalized advice online or if you wish you can locate us in Dallas, Los Angeles, San Francisco, Miami, and other places in the USA. Your success will be part of our achievements!