The first trimester of 2020 is about to end and we know you want to know what are the fashion trends that will rule the scene for the rest of the year so you can look impressive all the time. The most prominent Spring/Summer 2020 fashion runways show an image of an elegant and sensual woman with an exquisite taste to adapt past fashion styles to contemporaneity and highlight her femininity. If you want to look bold, fierce and unstoppable in these 21 fashion trends for 2020 are for you.

Fashion Trends for 2020

Therefore, for you to look fabulous all year, we have done a selection of the fashion trends that you must have on your radar during this season. Plus, you will find tips to maximize each one of these trends.

1.- Fashion trends for 2020, Saturday Night Fever

Disco fashion is back! Disco collar shirts and jackets dominated Paco Rabanne’s, Louis Vuitton’s and Victoria Beckham’s designs of this season, reminding us John Travolta’s outfits on the film “Saturday Night Fever”.

By the same token, the motto of this fashion trend for 2020 is: the most marked the disco collar is, the most eye-catching its effect. The golden rule is to know how to cope with color contrasts. You can combine a 70s shirt with a leather trench coat. As long as you create contrast, you are going to have the perfect look!

This fashion trend also includes flower prints and psychedelic dresses with the 70’s shapes, such as the suede skirts and jackets with fringes that were so popular during that decade.

2.- Dressed to kill! See-through dresses with lots of volumes

Short, long, layered or asymmetric, see-through dresses with voluminous shapes like ruffles and layers, made of organza or tulle, are in.

This maximalist trend, contrasted with straight hairstyles and neutral make-up, dramatizes the silhouette and highlights your femininity, giving you a completely different effortless look.

Considering this, Molly Goddard’s, Giambattista Valli’s or Tomo Koizumi’s designs are proof of that. Although pastel colors are the most romantic, you can also choose floral tones like rose, lemon or bougainvillea to leverage these elegant fashion trends during 2020.

3.- Puffy sleeves: the waist-slimming 80s-inspired fashion trend

Hand in hand with stylish blouses and voluminous dresses are puffed or puffy sleeves, which evoke not only the classic romanticism but also the 80s fashion.

As well and have the advantage of averting the gaze towards the upper part of the body, so they conveniently create the optical effect of making your waist look smaller. Hence, this 2020 fashion trend will make all gazes avert towards you.

4.- Fashion trends for 2020, Polka dots

Dot patterns are a must-have this season. Its monochromatic palettes and versatility provide a charming and chic effect.

To squander femininity, you can wear this trend on blouses, skirts, and dresses. All sizes and colors are welcome.

However, the classic black and white pattern never goes outdated and asserts its presence in this fashion trend for 2020.

5.- Safari-style: comfy and fashionable

Based on khaki and military green color palettes, this fashion trend for 2020 invites you to look comfortable and relaxed.

The overall idea is practicality and comfort, therefore, you are free to wear loose shapes and all kinds of functional garments like blouses, jackets, coats, and shorts.

With this in mind, if you want to look more adventurous, you can opt for clothes that have many pockets. In that case, more is better.

6.- Say goodbye to crop tops… Use some bralettes instead

Crop tops reign became void in 2019. What is in now are bralettes.

To keep a professional and, at the same time, sexy look designers like Michael Kors and Jason Wu agree that the best is that you feel covered while showing breasts and belly.

That is why they advise you to wear your best bralette with a blazer, so you can get the greatest benefit of this fashion trend for 2020.

7.- Knockout leather in bold colors. The edgy attire rules 2020 fashion trends

Whether smooth or textured, leather clothing is one of the best investments you can make to renew your wardrobe. They are timeless and give your outfit an elegant and glamorous touch.

The reigning trend in 2020 is to ignore classic tones, brown and black, and to opt for all the other colors.

Therefore, take a risk and choose leather clothes in bold colors like green, red or turquoise; or dark colors like navy blue. The result is extremely chic and feminine, plus, you will turn everybody’s heads.

8.- Fashion trends for 2020, The suit, how do I wear them this 2020?

Yes, suits are an item of essential clothing that will never go out of fashion. This year, suits come with interesting updates. One of them is the addition of vests, resulting in three-piece suits -blazer, vest, and pants-.

If you want to have a more informal look, you may wear Bermuda shorts. How short should you wear them? Well, you can choose among short, very short or medium-length, till the knee. With them, your typical bossy girl outfit will look more casual.

On the other hand, if you rather wear long pants, you may opt for some loose pants. Make sure to pair them with some long blazers. The fashion trends for 2020 are set for you to look chic and relaxed in your suit.

9.- Vertical stripes: an easy way to look more refined

Not a fan of vests or shorts but still want to look fresh and feminine at work? Then, look slim and beautiful in your suit with some vertical stripes.

This pattern was shown on the catwalks of Michael Kors and Balmain and it looks so refined that it is one of the favorites among the fashion trends for this 2020.

We love it because it has two great qualities: it’s subtle and versatile. Furthermore, it slenderizes the silhouette!

10.- Fashion trends for 2020, Tropical print

Tropical prints and its bold colors rule casual garment among the fashion trends for 2020.

Green, orange, lilac, pink and cerulean blue have the leading role in the dazzling range of colors of this trend.

To try this out, channel your inner Jlo with a Versace bold dress or look a charming Dolce&Gabbana two-piece suit and pair it with your best smile. The joy and sympathy of Latin girls distinguish us from all the women in the world.

11.- Citric explosion: color fashion trends for 2020

Look glowing, fresh, ravishing and full of energy in one of this season trendiest range of colors:

warm tones like yellow, red and orange.

These suit almost every kind of skin color, so don’t be afraid to include it in all your outfits.

12.- Fashion trends for 2020, Cute and flirty with laces

Look hyper-feminine, delicate and romantic in an outfit completely made of lace fabrics.

Although it gives you an automatic cute and flirty look, bear in mind that lace must allow seeing the skin so its refinement can be better admired.

13.- Fashion trends for 2020, Crochet

Luxury crochet knitwear continues to be trendy this 2020. Ideal to go beautiful and comfortable anywhere, it fits all ages.

Wear them on all kinds of clothing:

Bralettes, dresses, jumpsuits, vests, pants, and skirts. Moreover, we recommend you to wear this fashion trend either strapless or with only one uncovered shoulder.

14.- Shorts… super short!

Rush to work those legs at the gym, ride a bicycle or go upstairs instead of taking the elevator so you can tone your legs as soon as possible because what is in this season is wearing super short shorts.

Brands like Hermès, Dior, Isabel Marant, and Chanel imposed it on this season catwalks.

Thus, start now wearing shorts with a hem that reaches the beginning of your thighs. For not crossing the fine line between sexy and vulgar while wearing this fashion trend,  remember that if you completely expose your legs, you must cover a little bit the upper part of the body.

15.- High-waisted tubular skirts. Showing some skin is a 2020 fashion trend

Show your favorite thigh with a sexy tubular skirt and a waist-high lateral split.

The waist-high is trendy and eye-catching, so decide which of your thighs do you wish to expose so you can get the greatest benefit out of this trend.

As a result, you will look so hot that when temperatures start raising the next months, maybe you be one of the reasons.

16.- Feathers: reminiscence of the early 2000s

The early 2000s can be admired in the current fashion runways.

Feathers are back to give you the coquettish and bold appearance you are looking for.

Richard Quinn’s, Burberry’s and Valentino’s dresses remind us that you can wear feathers in all types of shapes and colors, from long sleeves dresses to voluminous mini-dresses. Accessories and shoes decorated with feathers are also popular.

17.- Fashion trends for 2020, Draped dresses: the flattering 2020 fashion trend

If your objective is to dissimulate your belly, you have arrived at the right section. Draped dresses are the best way to camouflage those extra pounds that always turn us down.

The volume contrast displayed on the designs of Jacquemus, Schiaparelli, and Valentino not only will give you an elegant and sophisticated touch, but also will slenderize your silhouette.

Thus, if you want to strategically conceal any part of your body, we invite you to opt for an asymmetrical draped. Instead, if you want to completely slenderize your body, we recommend you choosing a knit draped waist dress.

The trick of this fashion trend is that you know your body structure and how to balance it with this clothing. The result is completely effective and turns out to be inadvertent or effortless: the je ne sais quoi effect.

18.- Mesmerizing clothing with a diva attitude in fashion trend for 2020

For all the wonderful fashion divas that are reading us, we have good news for you. You may use sequins during the day with no shame!

Now you can catch everybody’s eye and highlight your entire silhouette wearing a dazzling sequins dress during the day. And who supports this idea? Well, no more and no less than designers like Ralph Lauren, Adam Lippes, Sally LaPointe and Cinthia Rowley.

You may choose the colors that you wish. So feel free to wear a red, navy blue or orange sequins dress, or opt for the classic silver. If this fashion trend reflects your style, say yes to the sequins dress. In 2020, do not let anything or anybody steal the spotlight from you.

19.- Fashion trends for 2020, Mini bags: as cute as a button

This season’s minimalist trends are mini bags or micro purses. Did you read well? Yes, mini bags.

Although impractical because of its size, they look completely adorable as a complement to your outfit.

You will surely recall the first purse you had when you were a child with these teeny tiny purses that set trends in 2020’s fashion.

20.- Wasp waist effect with XXL belts or maxi-belts

Maxi-belts are an item of clothing that helps us to distinguish our waist and enhance our figure, plus, they are super versatile.

Comfort, versatility and design diversity characterize this 2020 fashion trend.

There are maxi belts of all kinds and shapes: with maxi-buckle, corset style, padded, asymmetric…

In short, multiple options are laid out for you to choose the most creative and coquettish one so you can avert everybody’s attention towards your waist and enhance your figure with a glamorous maxi-belt.

21. Invisible underwear: dangerously seductive

If you want to highlight your physical attributes, do not hesitate in taking advantage of the see-through, laces and crochet trends to show your underwear elegantly.

The secret lies in the fact that the visibility of transparencies through the outfit creates a subtle restriction on the viewer that turns out to be dangerously attractive and sexy.

Conclusion for fashion trends for 2020

What do you think of these fabulous Fashion trends for 2020? Choose the one you like the most and adapt it to your style. Experiment with colors, prints, and fashion silhouettes and dare to get out of your comfort zone. Highlight your attributes, follow our savvy image advice and dazzle everybody with these wonderful fashion trends for 2020. With the right attitude and a beautiful smile, you will look breathtaking in any of these outfits.

Marketing strategies for Fashion Brands. BluCactus has all the tools that you need to begin a fashion business or a project involving clothing. We can help you in developing the correct plan in order to design the best clothing for your brand. We have the best specialists in marketing to guide you through the process. Contact us today and learn more about our services. BluCactus specializes in helping businesses of all types reach their marketing goals.

There are many fashion brands that have created trends and greatly impacted the market. Do you know why and how to design the best marketing plan? Keep reading and discover everything you need to know about marketing strategies for fashion brands.

How to create a Fashion Brand?

When developing a brand, there are various factors that you have to consider. We’re going to explain them one by one in the following next.

1.- Programming

When structuring a project, you just define the following elements:

• Opportunities
• Market spaces
• Resources

Afterward, you can establish a series of steps in order to fulfill the idea’s execution. You must follow a program that will guide you in accomplishing the established goals.

It’s also important to specify the company’s values and identity. What do you want to accomplish?

What do you want to convey? To clarify, these are two key questions that you must answer before proceeding. 

Furthermore, it’s important to design a plan that can be modified and adjusted to the different changes that your company can experience as it grows.

2.- Marketing strategies for Fashion Brands, Design

The design of the product is a very important part of fashion marketing.

Equally important, it will be developed by a professional designer in accordance with the brand’s identity. Each product must follow the company’s identity and feature its logo. Companies must design unique and attractive images that are eye-catching and appealing. 

Originality and creativity are the two most important factors that are needed to distinguish your brand in the competitive world of fashion.

3.- Marketing strategies for Fashion Brands, Market

By defining the number of persons interested in the product you can understand the market’s needs and interest and offer the products that truly appeal to them.

Likewise, it’s necessary to fulfill the requirements that your target audience is looking for in your product.

4.- Time

It’s important to be patient and wait for the brand to reach your target audience and gain followers.

There must be a waiting time to start with the level of scope and trajectory that the article of clothing is taking to be of greater visual appeal.

The fashion industry is unpredictable so you have to be prepared to adapt your strategy to the changes that appear as the company develops. 

¿How to develop a business plan for a fashion brand?

When building your sales strategy you must focus on the following variables during the execution:

1.- Marketing strategies for Fashion Brands, Location

Choose the right place for what you want to sell. You must keep in mind the quality of the merchandise.

What design should it have? What will be the size? By answering these questions you will know the right place.

You can also make a plan to sell by electronic stores. This is advantageous to reach a virtual market connected to the Internet. Thus you expand the target audience and increase the number of potential customers.

2.- Marketing strategies for Fashion Brands, Catalog

The business has to establish the rules in terms of the guarantee, payment, and reimbursements.

By the same token, you should also define if you will only sell locally or if you will import your merchandise. After defining these factors you will have the most important guidelines for the fashion industry. 

In addition, you can build upon your relationship with the clients through a CRM that manages personalized feedback.

Each interaction with your client should make your relationship stronger and make the customer network grow.

3.- Resources

When defining your resources you can also expand your business’ position and increase your visibility.

However, you have to determine the idea’s viability and take into account your product’s weaknesses and strengths.

On the other hand, consider the competencies and fashion trends that are developed day by day and can be limiting for your impulse in the business idea.

4.- Marketing

In other words, the marketing structure will help you reach your target audience in order to generate enthusiasm for your brand and to have more recognition.

Your goal is to capture the clients’ attention and make them develop a relationship with your brand, and that they choose it between the other brands.

¿How to use social media marketing in fashion brands?

When developing a strategy for online marketing, a fashion brand has to use the best tools. For example:

SEO (search engine optimization)

Search engine optimization, better known as SEO, increases organic traffic by improving your website’s search engine positioning.

Contracting a professional SEO company might be a good option to attract website visitors. In addition to search engine positioning services, you can use different social media marketing alternatives like: 

Marketing strategies for Fashion Brands, Blogs

If you already have a website, you can add a blog in order to create related content.  In fact, this will generate traffic and inform your clients about the best qualities of your product. 

Furthermore, this will keep you informed and arguing the functionalities of your products and why they will be the best choice for the audience or audience you have.

Marketing strategies for Fashion Brands, Social platforms

When promoting your fashion business, it’s important to properly program social media usage in order to reach your clients.

Similarly, you must generate constant feedback with potential buyers and promote their participation with ideas or questions regarding your products.

Email advertisement

Using personalized email marketing will create direct contact with each potential client.

You can further closeness with each client or potential client in order to solve their doubts and push them to become clients or buy more products.

Newsletters are also a great tool in order to keep your audience informed of your business’s new products or offers. 

Paid advertisement

You can reach your target audience and convert them to customers through advertisements on social media like Facebook or Instagram.

You can organize different guidelines to increase visibility and gain a larger audience.

Marketing strategies for Fashion Brands, Brochures

This alternative informs your audience through print material about your various products or your brand’s values.

The advantage of professional brochure design to make a presentation to potential clients of the novelties in the different beauty items that are found or that they have.

Billboards

You can use billboards to reach strategic locations in the determined city. Comparatively, it depends on your target audience and your product.

Moreover, this marketing tool is designed to attract clients in streets, avenues or malls.

Publicity and radio and TV

Mass media can be used to reach a local or international audience with advertisements. 

Through two types of conventional media such as radio or TV.

It is possible to get in touch with a target audience interested in consuming your clothing brand through audible and visual communication tools.

What are the main benefits of fashion marketing?

Some of the main benefits in the creation of marketing brand are:

Marketing strategies for Fashion Brands, Team building

Using clothing featuring the company’s logo creates a sense of belonging to the employees. It can also help convey a sense of unity to the clients.

Thus you accentuate the sense of belonging to the company and transmit your identity to your employees. In this way, you transmit to the different clients an image or sense of unity.

Build the business’ positioning

Consumers associate big corporations with efficiency and reliability. This builds your company’s brand and trustworthiness.

Consistency and positive experience help your company improve its reputation and increase its reach in the market. Happy customers will recommend your brand.

Marketing strategies for Fashion Brands, Create a corporate culture

It is important to note that the use of various outfits within the company allows you to choose which clothes to wear?

What is the ideal moment? In this way, you can create a culture in the use of clothing.

It will also be easier to link the use of the wardrobe with a particular fashion season, where you want to highlight some quality that is attractive to the product.

Marketing strategies for Fashion Brands, Build loyalty

When you offer your customers positive experiences you will be able to capture their attention and turn them into ambassadors that will expand your brand’s reach.

What are the most popular fashion brands in the world?

The following are some of the fashion brands that have caused an impact on the history of fashion:

Zara

Created in 1963 by Amancio Ortega, who opened his own business in Spain.

It is one of the first stores created that began selling worldwide which determined its positioning and reach in the globe.

The income received by the different purchases in clothes influenced the solidity and expansion of the chain of stores independently of the geographical location.

Marketing strategies for Fashion Brands, H&M

This company originated in 1947 in the town of Västeras, in Sweden. It’s represented by a set of stores distributed worldwide.

It has varied collections for men and women that have given them revenues of millions of dollars.

Alongside this, it has creations of renowned designers like Lanvin, Lagerfeld, Isabel Marant, Sonia Rykiel, Comme des Garçons, Matthew Williamson and Marni.

Marketing strategies for Fashion Brands, Nike

It is a successful brand and distinguished by the quality of its main products:

• Sports shoes and sportswear.

In addition, the Nike brand is characterized by sponsoring various famous athletes. 

Marketing strategies for Fashion Brands, Louis Vuitton

A French company that originated in 1821. It’s considered a brand of luxury and elegance.

Its creation leans towards designs with tan, beige and brown tones. Its expensiveness gives exclusivity to the designs.

In addition, the confection in the beauty articles is models and icons for different famous artists who feel comfortable with the garments and are potential buyers.

 Do you need help in marketing for a fashion brand?

Marketing strategies for Fashion Brands. BluCactus has all the tools that you need to begin a fashion business or a project involving clothing. We can help you in developing the correct plan in order to design the best clothing for your brand.

We have the best specialists in marketing to guide you through the process. Contact us today and learn more about our services. BluCactus specializes in helping businesses of all types reach their marketing goals.