Clinics and outpatient clinics: How to attract patients with a Google ads campaign. Clinics and outpatient clinics need a continuous flow of patients to sustain their turnover. They also need to attract private clients who do not come from an insurance company. Therefore, the challenge is to obtain new clients on a daily basis, based on the services available.
But how do we achieve this goal? For clinics and outpatient clinics, Google Ads is often the best digital marketing tool when it comes to reaching new patients. In fact, it is so powerful that they will make the contact to schedule an appointment.
How to position yourself with Google Ads to attract patients?
Google Ads offers many benefits, as it is an excellent tool for attracting customers. It provides flexibility so the user can find the service or treatment he is looking for. You can create campaigns targeted to a specific group of people.
So, if a clinic wants to increase patients, it is important to have visibility. Suppose your competitors have generated valuable content and used search engine optimization (SEO) strategies.
Chances are that they are ranked in the top results of Google, taking potential customers when they do their search. But don’t worry; you can use Google Ads advertising to get visibility in the first results. This way, it will be easier to get new patients who are looking for specific treatments.
What does Google Ads do to help you attract patients?
Every month, there are a large number of searches related to medical treatments. So, it is demonstrated that Google Ads is very effective in attracting patients who, for example, are looking for trauma services, dentistry, etc. But what does Google Ads do through its campaigns to provide further visibility? We will explain:
Attract patients from your local area: get new patients who are searching locally. It is of great importance for health centers to use Google Ads. Of course, Google can expand your geographic reach. But, appearing in local search results is what can help you drive traffic to your clinic.
Offer specific treatments according to each patient’s need: through this type of campaign, you can offer your treatments. Once the patient searches for specific services. It could be a dermatological treatment, a trauma examination, or emergency medical care. The truth is that this tool provides a more qualitative segmentation. Because it allows the creation of different groups of specific ads, depending on the services you want to offer.
Control the flow of new patients: Google Ads can also do this. When your campaign starts to attract patients regularly, it can be activated or paused depending on the needs of your agenda. Therefore, this is one of the most versatile and fast marketing tools when you want to speed up or slow down patient acquisition.
What are the benefits of Google Ads to attract patients?
There is no denying that Google is the most used search engine worldwide, and adding the new habits of the digital user, there are millions of daily searches on the Internet. In case you didn’t know, many of these searches are related to health issues. Whether it is the search for a clinic, outpatient clinic, or specialist. Therefore, Google Ads becomes an excellent opportunity to attract new patients.
These are the benefits of a health campaign on Google Ads:
Understanding the correct search terms: when we talk about search terms in Google Ads, we are referring to the words that a person uses in the search engine to find your clinic or outpatient clinic. Until a few years ago, this information was available for free. Today, data like this will only be available through an active medical campaign on Google Ads.
Any health professional needs access to data like this to create ads corresponding to the medical service or treatment demanded.
Knowing the user who needs you: this is usually one of the most important goals in the medical area. It gives you more clarity on what you need to do to connect with the right users. In this way, you will provide adequate information so that they decide to visit your office.
Google Ads yields statistical data, as well as demographic data, phrase lists, and other references of users who see your ads and want to communicate with you. Nowadays, when it comes to medical care, price transparency, online access to specialists, and personalized and friendly care are important to users.
Attract more patients to the clinic: When it comes to attracting patients to a clinic, Google Ads is the key. Being able to show ads to the right people is important to achieve this. However, daily search is on a large scale, as many users search for information on medical services. Therefore, it is an excellent opportunity for any clinic, outpatient clinic, or specialist.
How to launch an advertising campaign on Google Ads to attract patients?
Google Ads is a very efficient tool to attract patients to clinics and outpatient clinics. However, there is a learning curve to which you must dedicate time if you want to create a campaign with acceptable results. Likewise, to use Google Ads, free and paid courses are available where you will learn the basics of any advertising campaign.
It is essential to add that if you plan to create a Google Ads campaign, you should prepare yourself and get advice to avoid regrets later. A more structured campaign makes you run several risks. Since you can waste money, provide users with unhelpful information, and even your advertising account could be canceled for violating Google’s policies.
For reasons like these, many clinics and clinics prefer to leave the creation of their Google Ads campaign in the hands of digital marketing experts. It is the best alternative to attract patients to the practice, get a better return on investment in Google Ads, and make necessary improvements for better results.
Are you interested in a Google Ads campaign to attract patients to clinics and outpatient clinics?
Online advertising is not only effective for the fashion or cosmetics sector. It is also effective for clinics and outpatient clinics that want to increase their patients. If you’ve wondered why other colleagues are doing better than you, they’ve probably already started their Google Ads campaign to gain more visibility. But you don’t have to worry because, at BluCactus, we can help you. We are a digital marketing agency in Mexico, and our advertising team can take care of creating a Google Ads campaign tailored to the needs of your clinic or outpatient clinic.
Do you want to attract more patients? Contact us right now to define a strategy and implement your Google Ads campaign to achieve this goal.
If you are interested in updated digital marketing content, you can join our monthly newsletter here.