All about Graphic Design.

Types of PowerPoint Presentations

The need to share information within an exclusively corporate context has given rise to the onset of the different types of PowerPoint presentations that we know today. Since its inception in the late 80s, PowerPoint presentations have been widely used within numerous fields like commerce, society, and business.


A presentation is a process of showing and explaining a topic to an audience. It’s also a powerful tool to captivate investors and clients, that is why visuals and text must display a harmonious composition that highlights the core message and allow you to connect with your audience.


Types of PowerPoint Presentations

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In this article, the marketing agency BluCactus shows you what are the keys to boost your PowerPoint presentations.


So you can capture investors or clients and make your business grow.


There are many presentation design services offered on the web.


BluCactus - Types of PowerPoint Presentations - conference room with a lot of peopleAcquiring a presentation design service implies the purchase of highly optimized designs that will add significant value to your marketing processes and sales.


They are a good investment if you want to display a quality product that makes your conferences successful and memorable.


The different types of PowerPoint presentations, while properly designed, can be a powerful marketing tool.


They can increase a company’s brand awareness, stir interest in their products and drive sales.


However, there are design mistakes that lead to ineffective presentations. What are the main reasons why some PowerPoint presentations don’t work with the audience?


Experts of the Digital Marketing Agency BluCactus recognize, in general, three phenomena that significantly decrease their quality.

  BluCactus - Types of PowerPoint Presentations - power point computer with statistics

A very common mistake is the lengthy use of text blocks. That is when each slide of the presentation looks overloaded with information.


The proper use of text blocks makes the difference between getting attention and languishing without an audience.


The wrong distribution of the information on the slides can be a distraction from your oral presentation.


Therefore, your conference might be shadowed by the loss of the topic’s comprehension.

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The following two mistakes also block the viewer’s attention and affect the clarity of the information. The first one is about animation.


Wrong placement of transition effects on the presentation may let the viewer’s mind wander. Types of PowerPoint Presentations. On the contrary, the right placement of transition effects will make your conference feel smoother and more engaging.


The proper choice of transition effects is the one that has a minimalist approach: less is more.


The second mistake is the selection of very low-quality images. Types of PowerPoint Presentations. Poor image visibility creates visual clutters that block the viewer’s attention.

  BluCactus - Types of PowerPoint Presentations - conference room with a lot of people

Digital marketing agencies aim to enhance your brand image by creating high-quality, error-free presentations. Thus, hiring a professional presentation design service is a good marketing tool that will help you achieve your corporate goals.


Know the most common 4 types of PowerPoint presentations according to their content and objectives.


Design mistakes have in common the absence of the right approach to enhance the subject matter of the presentation.


Hence, the solution is identifying the different types of PowerPoint presentations that best suit your goals. Even though there are plenty of them, we show you the most common in the digital marketing world.


1.- Types of PowerPoint Presentations, Professional Presentation:


BluCactus - Types of PowerPoint Presentations - men giving a meeting to other peopleSelf-employed workers and professionals with a high level of specialization often use this presentation to market their independent services.


To structure a compelling professional presentation you must take into account five elements: the target labor market, the level of differentiation of your services from the competition and the action plans, marketing strategies and financial projections that your client will get by hiring your services.


Even though it seems like a lot of content, go easy on it and stick to simple designs, emphasize one point per slide, use text sparingly and select images for impact.


To give a fluent presentation, know your slides inside out, speak at a steady pace and interact with your audience.


2.- Types of PowerPoint presentations, Brand Image Presentation:


BluCactus - power point computer with statisticsUnlike other types of PowerPoint presentations, the success of a brand image presentation is due to a design based on much more visual criteria. As Milton Glaser once said  “There are three responses to a piece of design—yes, no, and WOW! Wow is the one to aim for.”


Go for punchy, eye-catching messages and illustrate your concept. Showcase the brand’s creative process and distinguish your design from the old one (if there is any).


Go into detail to highlight the aesthetics of the new brand image and show its flexibility. Also, prove it is adaptable and justify its color scheme.

A brand image presentation includes the corporate identity manual, a summary of the brand’s evolution and data about its differential value complemented with high-quality images.


3.- Types of PowerPoint presentations, Business Plan Presentation:


BluCactus - Types of PowerPoint Presentations - woman giving a meeting to other peopleThe objective of this presentation is to satisfy the questions of all investors so it focuses on the description of business opportunities.


It includes financial analysis and information about investment and profitability.


Think about it as a concise and engaging overview of what is your business about, how you solve your customers’ needs and how your product is different than anything else on the market.


In the end, make sure to give a compelling closing speech that allows you to fully captivate your audience.


4.- AutoCAD Project Presentation:


BluCactus - computer with colors in the backgroundThe arrival of AutoCAD 2000 broadened the horizons of the different types of PowerPoint presentations. AutoCAD presentations display miscellaneous projects of technical fields like Engineering and Urbanism.

Accurate and dynamic, AutoCAD software increases the user’s productivity by helping visualize the product that is going to be made and its constituent parts. It also has a user-friendly platform to modify, synthesize, analyze and document the design.

A very important stage in an AutoCAD design project is setting a SWOT analysis.


That is a comprehensive review of the project’s strengths, weaknesses, opportunities, and threats. After you get the final product, you must elaborate on a marketing plan that focuses on highlighting its qualities.


Tips for using the most common software for presentations.

  BluCactus - Types of PowerPoint Presentations - computer with colors in

Software is the second element that, according to marketing agencies, must be identified in order to create high impact and coherent presentations.


Presentations software are programs or applications that help structure any type of presentation. They have all the necessary tools and algorithms to guarantee the slides’ argumentative and methodological coherence, so as its dynamic display.


The first program of this kind was Cromemco Slidemaster developed in 1981 by the engineer John Dunn. The second one was Microsoft Office in 1987.


More recently, Apple’s Keynote made its appearance in 2003. Thanks to this evolutionary scenario that nowadays we benefit from the following classification:


1.- Types of PowerPoint Presentations, Exclusive software:

BluCactus - Types of PowerPoint Presentations - woman giving a meeting to other people

Microsoft Office PowerPoint outstands globally among this type of software due to its classical slide set up and high level of penetration in the international market.


Microsoft’s latest statistics show that in a day users make more than 30 million presentations with this software all over the world.


Apple’s Keynote program is another user-friendly option to create engaging presentations.


Keynote was first released during 2009 and its last stable release was made in mid-2012. Keynote has an intuitive interface that allows you to create beautiful designs and add handwritten comments to your presentations.


2.- Types of PowerPoint presentations, Free Software Programs:


BluCactus - woman explaining informationFree operating systems have many features that will allow you to create eye-catching presentations.


In the first place is Apache OpenOffice Impress, able to export slide decks as Adobe SF files.


In the second place is Beamer, a text composition program based on different graphing resources.


Lastly, is Calligra Stage (formerly KPresenter), a great option for creating realistic vector graphics.


3.- Cloud-based software, an amazing tool to create PowerPoint presentations:


BluCactus - computer with designsCloud-based software is a great idea if you want to edit your presentations from any device and if you want your team to collaborate on it simultaneously, for better results in your work.


They offer creative templates and spectacular transitions and animations.


Some examples of cloud-based software are Google Docs Presentation, PowerPoint online, SlideShare and Prezi. Other less-known alternatives are Slides, Emaze and Microsoft Sway.


Microsoft PowerPoint, though widely popular, is not a platform exempted from mistakes. We divided them into two important categories:

BluCactus - Types of PowerPoint Presentations - power point computer with statistics

The first one is about design: the use of an inappropriate color and style typography, the selection of very common and ordinary templates, the use of overly lowercase typography, plus the disproportionate use of audiovisual resources.


The second mistake category is about public speaking strategies.


For example, reading the arguments instead of explaining them, giving an inconsistent speech and the inefficient use of the slides.


BluCactus - Types of PowerPoint Presentations - men giving an speechAvoid this kind of problem by showing your passion for the topic and connecting with your audience.


Focus on your audience’s needs and concentrate on your core message. And hire a marketing agency, which will create beautiful slides with dazzling effects. That way, your conference will be refreshing and memorable.


What are the advantages of hiring the presentation design services of the Digital Marketing Agency BluCactus?


With more than a decade of experience, we have a team of designers who are experts in creating all kinds of high-quality eye-catching presentations. We base our work on three key criteria:

BluCactus - Types of PowerPoint Presentations - power point computer with statistics

4.- Excellent content-audience relationship:


Before designing, we elicit data to identify the target audience and develop a precise array about the style and kind of content that will lead us to the final product.


That way, we focus on providing highly customized service.


5.- Types of PowerPoint Presentations, Texts with personality:


With us, you’ll gBluCactus - phone apps with internetet snazzy PowerPoint presentations.


We think it’s a good idea to play around with the perspective in your slide,  make the text part of the scene or just go big.


When it comes to your display text, size matters.


That is why we optimize the visual effect of your presentation by adding ultra-sized fonts or mixing up the size of the text to draw attention to the more significant keywords.


BluCactus - Types of PowerPoint Presentations - men giving a meeting to other people6.- Dazzling audiovisual effects:


Our designers have an exquisite taste for transition and animation effects.


That will create an audiovisual storytelling experience.


We also have optimization tools to make sure their display be stunningly beautiful.


Final notes: BluCactus shows you the importance of the different types of PowerPoint presentations as powerful marketing tools.


BluCactus - Types of PowerPoint Presentations - computer with colors inIn our agency, BluCactus, we are always innovating to give you the best possible marketing service.


That is why we take advantage of excellent tools like PowerPoint presentations to highlight the qualities of your products and services.


We are a digital marketing agency that provides services in Dallas, San Antonio, Austin, Houston, Los Angeles, and New York.


Our brand, besides being a step forward in terms of digital marketing, it also has the global support of numerous customers and companies.

BluCactus - final notes contact information  

This has enabled us to stay ahead of the products and services required by a market that is in constant growth.


So, what are you waiting for? If you want to leverage your conferences with each one of these PowerPoint presentations, contact us and our specialists will advise you on everything you need to know about it!


Contact us and we will give you personalized attention. At your disposal BluCactus! Your Graphic Design Agency in Dallas! Quote your PowerPoint presentation design and increase your sales! Get a quote now!


Quote your project to let us create your Pitch Deck
to increase your audience and sales today!


18 incredible Graphic Design Trends in 2020

More than just the arrival of a new year, 2020 marks the beginning of a whole new decade. By itself, that means that our society will increase its appetite for the consumption of information. For this reason, we will show you the 18 incredible trends in graphic design in 2020.


BluCactus - graphic design Trends in 2020 - graphic design with black background and a green 2020 yearA new decade represents an opportunity for the creation of new graphic design trends in 2020.


These new trends will build future conditions in how the public and society interact with your brand’s marketing.


18 incredible graphic design trends in 2020


Predicting the arrival of new graphic design trends in 2020 is and has never been an easy task. Graphic design constantly changes year by year and they’re many times very unpredictable. However, BluCactus has been able to develop realistic predictions for future graphic design trends.


BluCactus - graphic design Trends in 2020 - red rocket with a black background

Based on real data, it’s important to determine how the graphic design trends in 2020 and for the rest of the next decade will evolve. We determine how they will keep some modalities already consolidated from other years.


We will also analyze the emergence of other styles completely nonexistent today.


The objective of graphic design will always be to capture the attention of the recipient and the general public.


Graphic design is one of the most important resources that every company or brand needs for its consolidation and operation.


The year 2020 and the different changes that the web design market will go through.

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The different new styles and trends of graphic design in 2020 are going to focus on the field of photography. As you can see throughout this article, the field of photography is in itself the commonplace of departure of various trends and styles of composition.


This is how it will be possible to appreciate the lower use of compositions based on flat layers.


We will also see a proliferation of structures of greater dimensionality among them, such as 3D planes.


The textures will evolve into a more complex environment, giving an illusion of hyperrealism.


This last feature will obtain important fields of application based on elements from both the biotic and abiotic environments that surround them.


18 incredible graphic design Trends in 2020, Graphic Design Trends


Within this ingenious field of action, marketing at a general level will be in search of graphic design trends in 2020. These graphic design trends in 2020 should have proposals that separate reality from virtuality.


Using dynamism and hyper-realistic textures will be helpful. Previously characteristics display certain types of lenses entity in the photography network. Based on this whole set of features, it’s possible to list a minimum of fifteen graphic design trends in 2020 that are able to respond effectively to these assumptions. 


1.- The minimalist design with its application and modes of use

  BluCactus - graphic design Trends in 2020 - girl with a sunflower and a green background

18 incredible graphic design Trends in 2020. The German architect Mies Van Der Rohe introduced the phrase ” less is more ” as a fundamental part of each and every one of his proposals. Since his time, graphic minimalism, as we know it, has been present within each aspect of our lives.


There is a reason why countless experts believe that it’s an important movement within the next graphic design Trends in 2020.


This reason is its ability to synthesize ideas in a full, stable and coherent way, and this marked its use during the years 2018 and 2019.


Previously, graphic minimalism that took great importance during the 1980s.  This happened mainly from the hand of advertising and tourism agencies,  it is an opportunity to present advertising offers. 


1.1 Totally free designs are use


BluCactus - graphic design Trends in 2020 - logo with a minimalist design captionThe use of minimalist graphic design is characterized by the use of designs totally free of visual weight, typographies of great simplicity and a considerable number of blank spaces.


The use of this type of graphic design trends in 2020 does not imply immediate effectiveness.


Much of the success in the subsequent advertising is dependent on your expertise in graphic design. It falls largely on knowing if your company is really feasible for the application of this type of tool.


And if there is also the talent and vision necessary for the construction of this type of compositions successfully.


1.2 18 incredible graphic design Trends in 2020, Interaction or dynamism of its elements


Generally, the effectiveness depends on five principles or assumptions. Like the title, the space, the interaction of its elements, in general. Despite its simplicity, a highly effective minimalist design always pursues the task of constantly innovating.

  BluCactus - graphic design Trends in 2020 - image with a sale icon with light colors

Avoiding completely monotonous and boring constructions, while maintaining the image of the company and retaining its freshness.

  In itself, this is not a total and absolute novelty. However, it’s predicted that, for the next decade, minimalist design will be closely related to other types of graphic design trends in 2020 within the web, These are factors from which it will take a big boost.  

Such elements refer to strategies such as micro-animations and short videos.


Strong fonts, asymmetric design, augmented reality, chatbots and augmented reality web pages are other elements that will include minimalism.


2.- The degradation of color and its various new techniques


BluCactus - graphic design Trends in 2020 - girl holding a sunflower with a flower backgroundAccording to multiple studies, the human brain has a wide range of preferences for the type of visual content that is easy to assimilate.


Hence, the use of compositions where the primary color is replaced by others based on a solid and constant degradation has become a trend.


Different digital marketing techniques, as well as the large field of social networks, have made great opportunities based on it.


Current color degradation techniques, like other graphic design trends in 2020, also take root in the 70s and 80s. This technique is support by graphic designer Hamish Symth.


2.1 The Ombre phenomenon


18 incredible graphic design Trends in 2020. Ombre, or gradient of color, as this phenomenon is usually known, has been used since 2013. It’s based on a palette made predominantly based on deep pink.


The spokeswoman of the Pantone Institute of Color, Laurie Pressman, says that the impact in the coming decade is coming soon.

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Particularly the direct consequence of the role that digital marketing has played towards its expansion and consolidation in general.


The degradation of color has been within universes such as Instagram, Boomerang, Layout, Hyperlapse. You can also find various genres of apps related to the IOS10 family of products. Digital marketing agencies have been the cause of such resurgence.


For example such as those provided by Stephen Palmer, an expert in visual psychology at the University of California, San Diego.


The innate sense of security associated with the smooth transition between two or more shades is the factor that’s the trigger for the cyclic behavior of fashionThis is one more element that explains the similarity between the trends in graphic design in 2020 and those that visual products used in the mid-1970s.


3.- Development of Contrast Techniques


The use of light values ​​that reflect opposition, divergence and an intelligent rupture of traditional designs is another manifestation of the different graphic design trends in 2020.

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They had already taken an important part during 2019 and will undoubtedly not disappear after that year. It’s that in itself it allows brands to offer products and websites capable of differentiating themselves from the rest of their competitors.


And so they get the attention of a significant group of users. There are currently seven types of totally contrast techniques that govern the competitive digital market.


To begin, it is possible to cite the monochrome contrast. A field of the application directly derived from minimalism.


Monochrome contrast allows itself to sustain a web composition based on the use of white typography and ghost buttons.


Essentially, it’s about the use of most shades of the same color. The contrast of shady colors is another trend that is popular. Being able to concentrate on proposals in which the dull funds predominate with elements of great luminosity. This gives each web page or designs a surprising state of dynamism.


3.1 18 incredible graphic design Trends in 2020, Monochromatic Contrast

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More practically applicable in the offline world, brands and companies can find a perfect ally in the technique of block and flip. It is found when setting up your various brochures and business cards.


The contrast is set by giving chromatic opposition to each of the faces of the element. The latest graphic design trends in 2020, they point to the use of neutral backgrounds with bright colors.


In the trends of graphic design in 2020, another of the elements is the use of different contrast techniques. 

BluCactus - BluCactus logo with a monochromatic background  

The user interface is optimized by using color contrast at the main user action points.


This way, you will create more efficient web pages and enhance the existing link between company and consumer.


You can not forget the text highlighting techniques, which is supported by the contrast of typography-background.


Social networks already use this technique.


4.- Futuristic Design


The futuristic design is an easily recognizable graphic trend for presenting, to a greater extent, compositions made by using black as a background.


This supports chromatic elements in neon and diverse colors. All this is always presented under a veil of great dynamism and exotic joviality. Futuristic compositions use elements such as freshness and ultra modernity.


BluCactus - Girl with long hair smelling a sunflower with a futuristic designIt has more than a century of existence within the world of art and is backed by a strong Italian influence.


Futurism has taken important brands to the different styles and trends of graphic design in 2020. These is predicting to continue after the arrival of the new decade.


Graphic futurism surprises its multiple fields of applicability and compared to how it occurs in front of other types of trends.


From the very beginning, futurism has been characterized by a marked break with the classic values ​​of the past. It provides a greater focus on the world of industry, commerciality and technological aspects that surround our society every day.


In the web market, futurism stands out among all styles and trends of graphic design in 2020. It’s a movement that has a pleasant influence on the level of development of brands, with typography as the main means of support and support.


4.1 Very Futuristic Compositions


By the year 2020, futuristic compositions will still be marked by the guidelines provided by the poet Filippo Tommaso Marinetti. The typography itself comes alive and is capable of processing, images, sensations and even sentimentality beyond what traditional grammar rules allow.


BluCactus - logo with a futuristic composition effectA great example of this is the 1914 book Zang Tumb Tumb by the same author belonging.


This trend of graphic design in 2020 is largely to express the dynamism of each of its spectators. A typographic construction can produce an even more powerful visual result than a logo.


Technology companies are increasingly opting for futurism only to the creation of color palettes where the contrast between light and dark.


They also add elements such as the gradient duotone, dynamic illustrations and traditional photographs of surprising naturality.


5.- 18 incredible graphic design Trends in 2020. New styles and combinations of typography

  BluCactus - Girl with long hair smelling a sunflower

They already have great acceptance and applicability in the market.


The innovation that they bring lies in the way in which these different styles and trends of graphic design in 2020, as well as their various typographical sources.


This gives it a high versatility index regarding the product, moment, scope and purpose with which they are being used. An excellent starting point for this type of reform is made up of several applications on the same website.


This is an online source combination service designed to find the most appropriate and visually sustainable permutations for each design.


By using graphic design trends in 2020, creators can count on a total of 170 different typefaces to be combined. There is a minimum of seven highly effective combinations. These include Playfair Screen with Source Sans Pro, Elsie with Roboto, Dancing Script with Josefin Sans and Wendy One with Lato.


5.1 Hand-drawn fonts, 18 amazing graphic design trends in 2020


BluCactus - hand drawn font with green and blue color on intAmong other variants of this process, there is the use and creation of hand-drawn fonts. Generally using brush strokes and grunge-style edges, they turn out to be highly demanded compositions.


They also represent a propitious space to create a contrast of textures ranging from aluminum foil to watercolor.


Its efficiency and apparent simplicity, the creation of a handmade typeface are fully functional is not an easy process.


Every week, hundreds of new manual typefaces are created, of which only small fractions will be able to occupy a prominent place among the styles and trends of graphic design. This represents an unpredictable point regarding manual typefaces.


5.2 The New Typographies of 2020


BluCactus - an open tablet with an example of a 2020 typographyThe chromatic sources of OpenType constitute a safe field for the procreation of this type of style and trends of graphic design.


They have a visual quality that depends on the type of SVG data. Within the universe of photoshop, tools such as FontSelf will gain greater prominence.


The creators can combine and extend their functionalities over a much more extensive and nourished field of use than now exists.


We cannot conclude this segment without mentioning version 1.8 of the OpenType source. This is a joint effort that will come from the association of Microsoft, Apple, Google, and Adobe. This marks the arrival of new graphic design trends in 2020 in which the transition between styles over its typography.


6.- The rise of .gif stickers as an effective sales instrument


18 incredible graphic design Trends in 2020.  They are the first graphic representation that the web in its history has been able to tell.  However, today it has almost inevitably become a famous trend. It has decades of presence in a multitude of campaigns and business experiments.


However it has been only social networks, more particularly during the last five years, that has actually been able to give it the value and place that they contain.


The gif, rather than a graphic and dynamic entity, is a multi-functional unit of visual data, capable of transmitting simplistic messages.


However, it can leave a great impact on the way of thinking of the user that acts as their clear receiver. It’s estimated that approximately 65% ​​of consumers of social media content have made Gif part of their cyber reality. Therefore, this represents a manifestation that scales towards the graphic design trends in 2020 without any problem.


6.1 18 incredible graphic design Trends in 2020. Graphics Interchange Format


The acronym Gif, which comes from the English phrase Graphic Interchange Format, has a direct relationship with the users’ keyboard. Widely characterized by having a high emotional load, which in itself excludes the semantics of words and manages to influence the processes of thought and behavior of society.


This last feature is the element that social media companies are taking advantage of and that in the future will be marked by profitability in the process of management and consumption of gifs.


The initial part of this process has been the development of Gif Stickers, mostly present in mobile communication. Their shareability has allowed them to be part of areas such as Snapchat and Instagram Stories.


The year 2019 has been a period of time many brands have been able to create their own Stickers, with the intention of allowing the user to familiarize themselves with their quality. Some examples of such initiatives have been the companies Bud Light, Red Bull, T-Mobile, Gucci, and Jolly Rancher.


7.- Vector Animation as a growing trend within the styles and 18 incredible graphic design Trends in 2020


Unlike gifs, animated vectors can enclose themselves with a mobility code at a more complex and open level than any other non-audiovisual graphic representations.


The software that during the last decade, has been able to make the most representative example of this movement to a commercial level has been Flash and Synfig Studio. Both are programs that use 2D constructions to provide mobility to previously defined pieces and chromatic elements.


BluCactus - Girl with long hair smelling a sunflower with skyblue backgroundThe intention of the creators of these tools has been to leave the interpolation phenomenon behind, granting high quality and to the finished product. They’re always with a plane by their X and Y coordinates.


By using animation techniques, the movement obtain is completely homogeneous and fluid.


So the number of people in the process is reduced while, for the final company, it implies direct conservation in the quality of its implementation. To achieve this type of design, two drawing and construction techniques can be used.


The first one, known as morphing or construction animation, allows the software to use two frames as a reference to create intermediate positioning values. Thus allowing the direct illusion of movement. The second one is known as cutout animation or animation by cuts. It’s only applied to bitmap objects where its expression depends on movements such as rotation, scaling and translation at various times.


7.1 Motion Graphics


For the year 2020 and its subsequent years, this graphic trend will also share ground with a new animation system that has gained space in recent years. The use of motion graphics, or vectors, will you companies even more accurate appreciation and customization in terms of design and finish.


We will look at what is outlined for this type of information media, which can be distinguished between the trends in graphic design in 2020. 


There are various manifestations of morphing, which are unique transitions whose effect on the human eye is lasting. Another of the effects of great importance for marketing will be the metallic finish with plastics and gloss.  This will happen thanks to the high control of light and the formation of effervescent plasticity.


Within the 18 incredible trends in graphic design in 2020, motion graphics will also allow for a final objective so far never seen before in graphic design styles and trends. This is the combination of 2D and 3D compositions. So far it has been able to survive only in fields specialized design.


All this is complemented with effects of great finish like the liquid, splashed, the glitch effect and a revival of cinematography.


8.- 18 incredible trends in graphic design in 2020, development of animated logos and minimalist style in black and white


The next decade involves the point of the arrival of a new set of changes and reforms in various trends of graphic design in 2020. 

  BluCactus - logo with black and white as an example

However, the way in which this trend will respond to the change of the decade will be represented by guidelines. These guidelines are even more unique than those that govern the regular elements of any composition.


All these characteristics are oriented to the fact that every logo has a commercial life period equivalent to about 10 years.


A period of time than other types of composition belonging to the various styles and trends of graphic design in 2020 may have been allowed.


This is a feature that shines when a brand manages to be really successful and achieves positioning itself within its niche market in a high. The challenge for the year 2020 is to innovate in terms of these designs without making the brands lose their essence.


8.1 Development of Animated Logos


BluCactus - zoomorphic fox figure as an exampleTwo ways are anticipated in which it will be possible to achieve the optimization of these elements without disturbing the general corporate identity of any company.


The first of these is the development of animated logos. Animated logos are important not only in terms of the visual dynamism that they will be able to contribute.


They’re also important due to the incorporation of cartoonish representations that intensify the degree of union with their audience.


Every brand can have an agent of greater friendliness, simplicity, thus promoting the entertainment of the public, which will be quick with these elements. For that reason, there is great potential in the use of zoomorphic figures.


8.2 Logo Construction, 18 incredible graphic design trends in 2020


An element is the use of edges with thick eyeliner, which gives an appearance similar to the traces of a marker.


BluCactus - logo construction as an exampleThe sale of the use of these tools in the animation of logos offers an excellent visual result. Especially when it’s different types of formats and surfaces, whether in business cards, notices, even industrial size fences.


As a second strategy for the construction of efficient logos for 18 incredible trends in graphic design in 2020. Predict the rise of the minimalist trend in association with a black and white contrast.


Despite its apparent simplicity, minimalist trends in the logo are very powerful. Alone and being used in the right way, it may be able to convey messages as complex as a total and coherent logo.


In this case, the color contrast between the values ​​of light and dark are the use of a custom typeface, while providing animation. Such elements in the direct association have already proven to be able to wake up make the commercial appetite of the consumer or Internet user.


9.- Gradient Color Palettes for logos


Very few brands globally actually make a certain color an absolutely representative value of its total idiosyncrasy and the services offered by them. When this happens you can always opt for the development of a logo formed by degradation of colors.


BluCactus - Example of a logo with the gradient effect on it

The style of degraded colors makes a difference and allows a certain corporation to gain an identity.


Among the 18 incredible trends in graphic design in 2020, this type has been a firm reality in previous years.


And without a doubt, given their power, they will continue to gain ground in the world market of the next decade.


Within the design of logos, color degradation is therefore positioned as the second process that will gain greater strength by 2020. For example, the sunset, the dawn or the originality and innovation of a futuristic environment.


The creation of color palettes that wish to generate this type of effect should, therefore, use the transition without interruptions between the colors of their elements. Or to the sudden nuances as it happens at the time of the assembly composed of strips or figures of different colors.


9.1 The Chromatic Bets


The process is to diversify the chromatic bets of the same palette, only showing its spectrum on the same color.


BluCactus - chromatic logo exampleThis is done when the designer or client wishes to preserve the simplicity of their designs, as well as their sense of professionalism.


This type of gradient is characterized as “analogous” functionality since they distribute the visual weight between two color values ​​that are chromatically opposed.


This is an element that in itself provides stability and syncretism in general. Two elements that together are capable of creating totally pleasing values ​​to the eye.


It’s necessary to place particular emphasis on the fact that all the 18 incredible trends in graphic design in 2020 will not be able to put aside the return of retro fashion.


Especially of those designs where it prevents the texture of worn paper, the grunge effect, and the applied use of natural pastel shades.


This works best in those brands that complement their products with various manifestations of furniture and props.


10.- Isometric and 3D logos


An isometric logo takes advantage of other types of tools because it’s an entity capable of proposing a visual challenge to the viewer. It has a profound impact on their way of assimilating their information and content.


BluCactus - 3d logo exampleDuring the last five years, the isometric design has been able to branch out into multiple trends in graphic design in 2020. This is achieved by using a combination of 3D spaces on a single two-dimensional plane.


It always leaves an open field for the designer to play freely with space in such a way that the viewer’s own gaze is what creates a sense of movement.


For the next part of the 18 incredible trends in graphic design in 2020, the process is orient accord to the complementary style.


In the first place, minimalism makes an appearance once again. 3D logos used almost all of the color palette are falling into disuse today in favor of other models whose primary tones are easier to identify.


This allows them to become an important information container for brands. They can also be part of the corporate image of a brand as an efficient subsystem.


10.1 Variants for 3D Logos


Continuing with the variants for 3D logos, they stand out for the use of those built with single-line based schemes. Where its framework can be structured based on repetitive patterns of graphic behavior. Or through the intersection and rupture of numerous vector segments.


BluCactus - 3d logo design exampleThe role that this art-style plays within its tendency rest on the fact of finding the neatness and quality of its essence in a brief set of strokes.


When desired, you capture greater particularity without abandoning the effectiveness of line design. You can choose to complement the structure through the action of contrast between rustic and nominally classic textures.


The isometric illustrations had as their main starting point in the cryptocurrency business. Initially, the used to present new products in a more futuristic and commercially attractive way. With the passage of time, they have diversified together with 3D reality.


They are the most representative face of strategies within the margins of areas such as advertising, films, video games, and television commercials. They can also work in addition to other styles and trends of graphic design.


It’s estimated that its expansion will continue with more business branches where the creative transmission of knowledge is encouraged, such as educational and explanatory videos. All this is based on the ability it has to create hyper-realistic illusions which clearly do not exist within the real world.


11.- Kawaii design


BluCactus-mega-Blog-Kawaii-EnglishKawaii design is another style that has occupied a significant fraction of the world in recent decades and it is beginning to fully develop in a graphic and cultural way.


As a representative movement of oriental roots that will undoubtedly have a great boom for the mid-2020s. Etymologically the term Kawaii is an adjective from the Japanese language. It designates an object, person or circumstance that has remarkable features and characteristics of tenderness or sweetness.


Kawaii is to represent animated symbols, humanized everyday objects or the cartoon representation of products derived from the natural environment. This is a set of graphic idioms that are spatial features. Among those is a pronounced use of animals such as bears, rabbits, various felines among others. Kawaii design has chromaticity compositions. It also has a predominant use of brightly colored shades or coming from the range of pastel colors.


11.1 Cultural Origins


BluCactus - hello kitty with his creator shintaro tsujiThe cultural origins of this movement are traced from the year 1960. This is the time in which the first toys in the form of stuffed animals could be appreciated, comprising sale sets configured based on humanized zoomorphic figures.


A commercial product that works with the brand and franchise of Hello Kitty.


The Japanese businessman Shintaro Tsuji, through the creation of the Sanrio brand, or the Yamanashi Silk Company as it was originally known, is owed part of that credit.


It has been through his successive business that Kawaii successfully entered the contemporary western world. And more properly since 1970, it’s from that date that it became recognized as a true phenomenon of global marketing.


11.2 Influence on contemporary pop culture


BluCactus - Kawaii designsAnother of the incredible achievements that kawaii design has been able to build within the trends of graphic design in 2020 is its influence on contemporary pop culture.


Also included in all types of merchandising, there are valid strategies of Kawaii design that only increase your commercial appetite. This is another important reason that has allowed its survival for this 2020.


For the composition of this type of work, the proper implementation of two main features is necessary. The expression is the most important, always with elements such as black eyes and a simplistic structure.


The mouth all in size and always aligned with the plane of the nose. All this continues under the idea of simplification. Each structure is made with elements such as color palettes and complex shapes. It’s important to use the predominance of a compact, curved shape and sometimes the absence of essential parts such as fingers, nose, and mouth.


12.- Retro Denomination: (80’s)


The retro style of the 80s, as a graphic trend, is today a very consolidated proliferation of what was once the evolution of social postmodernism applied to the arts. Since its emergence, this evolutionary stage of graphic design had as its point of origin three important global sources of passion, ideas, and development.


BluCactus - Girl with long haie smelling a sunflower with purple glassesThe first of them is known as the San Francisco School, which had as top representatives renowned designers such as William Longhauser and Michael Graves.


Their compositions created the style of that decade represented by the combination of textures, geometric figures and color contrast.


The revolutionary part of these original 18 incredible trends in graphic design in 2020 was to leave behind the principles of the image as a communicative entity. The other two important sources in this decade were the Memphis Group of Italy and the Movida Madrileña in Spain.


Much of the collaborations, designs and graphic aspects developed at this time borrowed elements of Art Nouveau and Art Deco. These were characteristic movements of the 20s and 30s.


12.1 Artistic guidelines, 18 incredible graphic design Trends in 2020


BluCactus - paula scher design they are two postersThere are many reasons why it’s thought that this whole set of artistic guidelines will occupy a dominant position within the styles.


They lie in the fact that rather than one specific era, retro fashion designs are capable of transmitting a lifestyle of their own.


These are features that will contribute positively to any growing brand. The works of the renowned Paula Scher are also very important for the styles and trends of graphic design in 2020.


The green, yellow and pink tones are a meaningful and truthful way to exalt the message that one wishes to transmit and communicate.


13.- Vintage Style, Decade of the 30s and 50s

  BluCactus - image with the vintage effect on it and a girl smelling a sunflowerThe vintage style is today a trend that is normally representative of the global atmosphere that prevailed during the 80s and 90s. This can find its most representative example in numerous brand logos and corporate identity products.  

Starting from these elements, it is possible to find the rapid characteristics of vintage that have made it an important part of the 18 incredible trends in graphic design in 2020 and of our future.


In the first place, this type of design is about constructions following simple lines and simple forms. They are totally pleasing to the eye and of low visual weight.


13.1 Vintage style typography


Apart from that, vintage presents a scarce and very poorly colored color palette. Generally a very light, almost pastel tone.

  BluCactus - image with the vintage effect on it

Generally, this era uses a lot of a chromatically unappealing advertisement of discrete tones and of remarkably low luminosity.


The final set is a construction that leads to the use of emotion. As a complementary vehicle to the consumption of products.


Another of the most important factors of this style is its typography, which exhibits very high contrasts between shades. Structurally, they must represent hand-drawn strokes, which allows greater malleability of their content, visually speaking.


The vintage style is also a perfect indicator of the exact transmission of emotions, feelings, and atmospheres. On a commercial level, another feature that has allowed the validity of this work style within the various styles and trends of graphic design in 2020 is the use of background resources.


13.2 How is the Vintage Style achieve?


BluCactus - image with the vintage effect on itThe effect of vintage is achieved by the proportion existing between warm colors and simple textures. All this is complement by a visual noise effect, which provides greater stability and contrast.


However, all this must function as a merely constructive element, since, in itself, this cannot exceed the central element. The most important part of the construction and which itself must deliver the message.


In the event that any company wishes to renew its corporate image, before the arrival of the new 18 incredible trends in graphic design in 2020, it is a totally effective option.


Why? Because the style will continue to be an important source of attention for both the public and consumers in general.


14.- 18 incredible graphic design Trends in 2020, UX Design


BluCactus-mega-Blog-UI-English.This is a trend-focused mainly on web development. This includes a wide variety of strategies that allow every web page to become an information center.


The purpose of this set of techniques is generally to optimize the ” user experience “. It means to improve the particular and internal perception that each of the individuals has about the product itself.


To achieve this, the UX Design strategies take advantage of the application of concepts from diverse fields.


Like neuroscience, neuromarketing and copywriting itself. 

  BluCactus - UX design with a voice intrefaces

14.1 UX Design Guidelines


Today, under the guidelines of the UX Design, it is possible to identify at least 15 variants associated with this type of design.


Each and every one of them has the common objective of making the website a greater number of prospects.


Among them, the most important is the use and incorporation of voice interfaces for web users. Two examples are Alexa and Amazon Echo. In the immediate future, this reality will dominate many more fields than the various styles and trends of graphic design in 2020 have been able to offer.


14.2 UX Trend Chart, 18 incredible graphic design Trends in 2020


In UX designs you can find aspects such as the use of augmented reality, the use of animations, gifs, and cinematography. Despite its diverse functionality, its incorporation into websites is allowing the experience and attention of each visitor.

  BluCactus - ux design effect with a blue background

Currently, the latter type of multimedia tools is available mostly on mobile devices.


So the great reform that these 18 incredible trends in graphic design in 2020 will consist of their qualitative leap virtual and online environment.


At a statistical level, the effective application of these on every website directly improves their total performance. 


Any UX design that does not respond efficiently to the regular criteria will not be able to retain users within a period of time greater than 15 seconds.


With a frequency of 9 out of 10, users will not choose to return to that source based on an experience in which they experienced poor optimization.


15.- Glitch effect


Since mid-2018, the well-known Glitch effect has taken up an important part of the styles that will make up the 18 incredible trends in graphic design in 2020 worldwide. And all thanks to its characteristic feature of providing the compositions with certain digital personalism. What today is one of the styles and trends of graphic design takes its main concept of the computer area.


BluCactus - 18 incredible graphic design Trends in 2020 - blucactus logo with the glitch effect and a girl holding a sunflowerGlitch is a graphics error that usually occurs within any software system or video game. It is the product of the instability by poor coding of the files.


Companies managed to see the potential, adapting and developing it as an authentic graphic expression of modernity.


One of the most important documentary sources on this movement is the book entitled Designing Imperfection. An informative text dedicated to the specific analysis of this type of art.


In it, it’s described how the graphic artist is able to play with this effect intentionally. This is so that any composition, image or typography used can break its traditional operation and thus create a pleasant spectrum of multichromatic and textured expression.


15.1 The ways in which Glitch Effect works


Within this trend, the use of the RGB color range stands out. Which, based on the luminosity, are capable in the presence of the effect that produces an incandescent process of dynamism.

  BluCactus - 18 incredible graphic design Trends in 2020 - blucactus logo with a glitch effect

One of the greatest examples is their incorporation into the content of the MTV television network.


For the effective creation of this coveted effect, graphic designers use software tools such as Photoshop. This software achieves a JPEG image and a model in the same glitch error format.


The patterns are a greater extent for the achievement of compositions are VHS error. Popular video games as in the case of Glitch City, Pokemon or Virtual Boy.


These styles had their entry into the contemporary world thanks to the massification. This has been the case with Gears Of Wars, Calls of Duty or Battlefield.


16.- Photo Editing in Social Networks


The next decade is the edition of content on social networks. It’s the users themselves and not exclusively the marketing agencies which control the way in the use of these styles.

  BluCactus - 18 incredible graphic design Trends in 2020 - girl with a sunflower with an editing effect

The most representative example of this change is what has already happened within  Instagram. There, the incorporation of chromatic adjustment tools gave way to their conversion into a platform of new graphic manifestations.


The great evidence of this has been the statistical increase of 400% in its use by the adult population.


This generationally expanded a platform of the decade within the margins of an exclusively millennial audience. The year 2020 is the period in which they star as an inevitable process towards immediate professionalization.


Previously a total of three graphics trends. It’s impossible to gauge which of all will be the most predominant during the summer of 2020.


The first trend has been the use and creation of collages for stories. A movement that is great with the appearance in 2018 of the Unfold application. A platform shares them by encouraging user participation.


16.1 Trends in graphic design in 2020, Trend of Psychodelization


Subsequently, the trend of the Psychodelization of content through artistic elements has also been increasingly noted. Basically, within this second trend, elements such as stickers, color sprays, artistic filters and traces of paint are incorporated into the photographs.

  BluCactus - 18 incredible graphic design Trends in 2020 - blucactus logo with the Psychodelization effect

Elements that bring life and creativity to each of the publications. The Instagram company has taken advantage of it by launching apps like A Design Kit and Meitu.


There is also a retro trend within these movements. There, the predominant effects allowed modifications to each photograph that imitated textures of the past.


Among these are the film effect, the disposable camera, and the vintage-looking templates. It’s therefore that each and every one of these previous combinations make up the still unexplored territory.


According to the Pew Research Center, the use of Instagram has grown to an incredible level of proportion. The social network is included in the 18 incredible trends in graphic design in 2020.


17.- Web Design in 3 Dimensions


BlueCactus-mega-Blog-Diseño-web-3D-EnglishThis refers to the elaboration of schemes, ordinary, urban, natural or human representations under hyper-reality conditions. It will continue claiming space within the 18 incredible trends in graphic design in 2020. Specialists believe that the next decade will be only under the pragmatic application of these elements. Only the web pages or advertising strategies that are able to take advantage of its most technical and utilitarian aspects.


3D design managed to enter the world of graphic design as a trend from the year 2011. Over the years, it has taken on greater characteristics that encourage the dynamism of the compositions. A point in its favor is how it is able to approach by audiences of all ages. Another element that plays in favor is its massification and usability.


3 dimensions are about the feeling of depth, which is two-dimensionality of the websites of the decade. By 2020, it is expected to be included in the most representative websites of television networks in addition to other important media.


17.1 What are the ramifications of Web Design?


Only four branches experience the most significant development for consolidation over the next decade. It’s possible to identify kinetic fonts that represent 2D fonts on 3D spaces.


BluCactus - graphic design Trends in 2020 - blicactus logo with a vibrant color on itSome of the most representative examples of this have been the branding works for the Squarespace company.


It is also possible to list the use of the Virtual Spaces technique, of great intensity and appearance.  An example the works of Six N Five, Andres Reisinger and the advertising agency Visual Citizens.


The dynamism that these have been able to highlight comes from computer applications such as Houdini or X-Particles.


Under which the application of effects, creation of virtual worlds and exaltation of hyperreality have become part. Features which in themselves make up its third trend. Ultimately it is possible to locate 3D Loops, created through software such as Plenty.


As a growing trend given its commerciality and easy application over any corporate brand image. The 3D design has elements such as the inclusion of micro-interactions and innovative paralleling.


18.- Cyberpunk color palettes


BluCactus - graphic design Trends in 2020 - girl with a sunflower with a cyber punk backgroundIt is an alternative futuristic trend that has been the protagonist of numerous designs during the last years of the decade that we now leave behind.


The predominant use of vivid neon colors and virtual textures with a chromed background.


All this allows us a strong point of the creation of characters of surprising originality. From 2020, inclusion is a phenomenon in other types of art.


A technological and futuristic atmosphere, it was already a popular trend in the 80s. It was visible at that time through cinematographic proposals such as Akira and Blade Runner.


Its reintroduction in recent times also became a thing in current movies. As it has already happened in movies like Ghost in the Shell and Battle Angel Alita.


18.1 How does the Cyberpunk color palette work with graphic design?


BluCactus - graphic design Trends in 2020 - woman making exercise in a parkThe design of cyberpunk characters combines a set of layers of hyperreality, technological elements and personalized clothing.


Within the design program, it’s possible to achieve all this starting from a specific character. The character must wear a simple layer of simple clothes where the beige color is the predominant hue.


The rest of the cyberpunk clothing is orient to complement the functionality of the character himself. Where each implement represents part of a system that will merge with the elements of the night.


There are several color palettes already configure within cyberpunk for the effective achievement of these processes. For sportswear, combinations such as dark blue, gray and black always work with great quality. And on this, make a warm contrast based on red, yellow and orange.


18.2 How is the composition order?


BluCactus - graphic design Trends in 2020 - city with dark colors like purple and blackThe rest of the composition is ordered only through the use and construction of alternative color schemes.


And in the case of wanting to explore with new, more personalized combinations, remember to include the neon tonalities.


The versatility of these 18 incredible trends in graphic design in 2020 of the cyberpunk by vital aspects. For example, transparent plastic texture and transparent nylon material.


Finally, the final finish, consisting essentially of neon lights. It adds to all compositions created by adding a layer of light, which goes around the character. A strategy that gives better results if duplicated and applied to the fund after a corresponding and respective attenuation.


How BluCactus help my company adapt to the new 18 incredible trends in graphic design in 2020?


BluCactus - graphic design Trends in 2020 - logo of blucactus with a red backgroundThe secret so that a brand or company can enjoy an extended period of commercial life lies in the fact that it knows how to adapt to the periodically emerging trends on the market. Making the most of the most versatile features of your corporate identity.


It should be able to maintain the essence it has captured an innumerable audience of customers.


Entrepreneurs who do not have this critical eye necessary to adapt or anticipate all these values will be inevitably displaced by a modern competition to which the consumer will go.


The role of BluCactus consists of offering tools that companies like you can carry out this transition process. The recipient or consumer is always searching for brands whose products contain added value.

  BluCactus - graphic design Trends in 2020 - web design 2020 in huge letters

Digital Marketing Agency, 18 incredible graphic design Trends in 2020


That you can count on an agency that controls it against the new 18 incredible trends in graphic design.


In BluCactus we not only have an international team of graphic designers. We also have a large list of expert websites that will complete the operation of your new designs integrally.


These are orient to facilitate the modules for an efficient problem-solving process, always within your already decided processes.


Final Notes: BluCactus Marketing Agency, is the leading graphic design company of the North American market this 2020.


BluCactus - graphic design Trends in 2020 - boy with a laptop in a blue mapAnticipate our own future, as well as that of the clients and companies assisted by our team, is the key to BluCactus’ success.


It’s a task that depends on innate professionalism and understanding of the styles and trends of graphic design in 2020 and even from previous decades.


For our marketing agency, we have a team of professionals from countries in Latin America and the world.


We always strive to have the best possible quality. Your place of origin doesn’t matter, BluCactus will always have the best way to get there from the USA to Canada and many more countries.


We are one of the best digital marketing agency for the realization of graphic design


BluCactus - graphic design Trends in 2020 - contactThanks to our particular services, we can eliminate this sense of uncertainty of companies that face new challenges.


How to attract a new target or renew in-depth your corporate image? With our team of specialists, you won’t have to do it alone.


You will have an agency fully committed to the objective of offering the market products of unmatched quality.


And everything fully adapted to the new 18 incredible trends in graphic design in 2020 that may exist in it. Contact us now! And infect yourself with all the magic that our graphic designers have to offer!


Quote your project to create your own Graphic Design project
to increase your audience and sales today!

Why Brochure Advertisement is still useful?

Brochures are letters of introduction from a company or an event whose purpose is to provide specific information to the general public. That is why the brochure advertisement is still useful. It is important to use brochures to transmit, reinforce and guarantee a good company image or a quality brand. To achieve all this, you need to have a good graphic design and professional finish.


Why brochure advertisement is still useful? and the 10 advantages of advertising brochures


Blucactus - people showing a white board

Despite the strength of the new digital media, traditional advertising brochures remain an effective marketing tool both to take care of the corporate image and to stimulate sales. In BluCactus we know the 10 reasons why brochure advertisement is still useful:


1.- Advertising Brochures are Flexible

The advertising brochures are adapted to the needs of all types of advertisers: enterprises, companies, professionals, public institutions, associations and more. In addition, it is possible to use them to carry out all kinds of promotional activities. For example, the commercialization of new products and even the opening of new stores. You can also use them for the announcement of special sales offers.

  Blucactus - Why brochure advertisement is still useful? - three brochures

2.- Manageable

One of the great advantages of advertising brochures is their small format, which makes them very manageable for the reader. In addition, they are also independent of the internet and the audience’s web habits.


3.- Multi-purpose

Advertising brochures can be distributed through multiple channels: by mail, at the point of sale, in the entrance hall of the company, at fairs and other events. In addition, it is possible to accompany your distribution of other promotional products such as letters or catalogs.


4.- Economic

Advertising brochures are cheaper than catalogs, outdoor advertising actions or press advertisements. That does not mean, however, that you have to neglect your design. In any case, it is easy to adapt to the corporate image of the company.


Blucactus - Why brochure advertisement is still useful? - three brochures of food

5.- Why brochure advertisement is still useful? Informational

Obviously, and due to its small format, an advertising brochure does not contain information as detailed as that which can be hosted by a website or catalog. However, its content can be used to encourage the customer to purchase. The key is to arouse the curiosity of the reader for the offer of products and services of the company and encourage them to visit your business or website.


6.- Advertising Brochures are easy and quick to produce

From the conception of the brochure to its final printing, very few weeks pass. If the company faces the launch of a new product or service, advertising brochures can become its great allies, since its production is very fast and simple.


Blucactus - Why brochure advertisement is still useful? - three brochures of promotions

7.- Attractions

An advertising brochure contains, in most cases, little text and many images. It’s about informing the client in a few words about the offer of products and services of the company and encouraging him to visit.


The attractiveness of the brochures for the potential customer also increases if discount coupons or response forms are attached.


8.- Measurable

If we accompany an advertising brochure of codes to download online discount coupons or response forms, we can easily measure their effectiveness.

  Blucactus - Why brochure advertisement is still useful? - people holding signs with sales

9.- Why brochure advertisement is still useful? Cash

Compared to other marketing instruments, advertising brochures have a high degree of efficiency, which is also achieved in a very short time. The efficiency is even greater if special offers are included, such as rebates or discounts.


10.- The Target audience for advertising brochures 

From the hand of advertising brochures, it is possible to connect with the target audience without investing too much money in targeting.


Why brochure advertisement is useful? and the importance of good design for your advertising brochures

  Blucactus - dress with a 90 percent offer

The choice of a particular design, format, and type of printing are fundamental elements for the success of a direct marketing campaign. You should think that your advertising brochures are the support that gives physical form to the creative idea and the message you want to reach your target audience. 


The brochure is the result of a visual code and a text code. For that reason, both elements must converge properly to convey to the recipient the advantages of your product or service and encourage it to fulfill the action we want. Therefore, if you are thinking of printing advertising brochures for a marketing campaign, then we explain what are the elements that you must take into account to create a successful campaign



1.- The stand design

When we want to make a design from scratch for an advertising brochure, it is best to hire the services of a company specialized in this type of work. You may have a very clear idea of ​​what you want, but most likely you will not know how to translate it in print format.

Blucactus - Why brochure advertisement is still useful? - woman on a desk thinking  

Designers usually send the design to the client so that they can give their approval and later deal with giving delivery dates for the prints. However, it may also be the customer himself who contracts the printing services on his own.


2.- Choice of format

When we want to create a marketing campaign with print advertising, the brochure is usually the most popular format. However, you should keep in mind that not all brochures are the same and that, depending on the product, the company and its specific need can choose different formats such as flyers or posters. These are also a very interesting option for campaigns in direct advertising.


3.- The colors, the message, and the text

All the elements that we include in our advertising brochures must go to their right extent, without any of them eclipsing another. In addition, it is important that the brochure be able to convey emotions and clear messages that are easy to remember and relate to the brand. Otherwise, they will become too hard to read and you can hardly reach your goals or achieve good results.


Blucactus - people working in the design of a brochure

4.- Why brochure advertisement is still useful? The quality of the brochures

It is very important that you choose a serious and professional printing company. That has good professionals and teams to provide the service. The quality of the printing determines the quality of your advertising brochures. Keep in mind that bad printing quality can significantly reduce the impact of your campaign. And end up breaking down all the objectives that you had previously proposed. 


Of course, it is very important that you also meet the deadlines. Since a minimum delay could lead to large losses. Which is especially important on dates of higher consumption such as Christmas or Valentine’s Day. If the campaign starts several days later than we intended, we will lose many potential customers on such designated dates.


Blucactus - Why brochure advertisement is still useful? Shop owner handing out brochures to pedestriansWhy brochure advertisement is still useful?Summary


It is useful because it is a cheap and flexible format. That can help you reach local customers in ways that digital marketing simply can’t.


In BluCactus, we know why brochure advertisement is still useful? and have the best professional brochure designs for your business. Contact us today for more information.


Quote your project to create your own brochure design project
to increase your audience and sales today!

What is a Presentation?

Remember the last time you went for a presentation. How you were anxious, stressed, and your slides weren’t well-organized. Remember when you were a student listening to your classmates’ presentations. You were so impressed and asked yourself why I didn’t do that. And as you settled down on my page, you seemed that you wanted to learn from your past mistakes.


So, I am going to tell you here what is a presentation and what should PowerPoint slideshow be like to have a great one.


So first, what is a presentation?


Blucactus - Defining a presentationIt’s a formal talk we tend to exhibit a topic from one perspective. It should be direct, clear, attractive and memorable. This show could be against at least one person.


The main objective is to raise awareness about a specific matter. We could tell a presentation to the oral talk or even the prepared material, such as PP, PDF, and so on.


A good presentation visualizes any abstract idea and makes the audience to be captivated to listen more. A bad one causes the audience puzzled, not caring about what said. So, the audience looks at its watches, and they start to ask each other why we get stuck here.


Things your PowerPoint presentation should include


Before we go through how to create PowerPoint slides and elements should be listed in your slideshow. Check out our free templates that will help you create a good one. Then, let’s get started to write down your promising show.


1.- Research as much as you can for your presentation


BluCactus - things for your presentation

If we needed to find an answer to “what is a presentation?” it would be all about research. But first, you need to have a general title or headline to your topic. Make it simple, precise, and controversial. For example: if you are going to talk about climate change, think to make the name of your display something like “how will the climate change hurt us?”

  • First: Extract all relevant points you could cover. Make a list and start to research for every single point.
  • Second: Refer to any statistics or actual numbers to prove your perspective and don’t forget to mention the source.
  • Third: Tweak your points and make it more questionable and debatable.
  • Fourth: Write what you should heighten in the introduction.

BluCactus - Using Custom Slides2.- Use custom slides


Okay, you almost prepared your points, your highlights, any proven stories, the introduction, and the conclusion.


You also knew what skills you could have to hook your audience for the first time. But, you need something more professional. Not just about using PowerPoint poured it with your content. Hence, you can choose from PowerPoint templates or download our collection I mentioned above.


But, if you’d like to seem unique, create uniqueness. It’s simple. Meanwhile, design your custom sides and you can choose colors, layouts, backgrounds, borders, fonts, and so on. Most importantly, you should make sure that the tone of design still works out with your topic, audience, and the event place.

3.- Graphics, images, and diagrams are always work


BluCactus - computerWe still stuck to find the best answer to “what is a presentation?” It would never be a text slide. Don’t write just blocks of paragraphs, even if you don’t have enough time to add visual images.


Your audience would be distracted, and you couldn’t keep their eyes with you. Instead, use graphics to illustrate your ideas. But be careful when you design infographics, it should be readability and prominent.


Also, you can draw on some quotes reinforcing your idea rather than pointing out your opinion.


And, in the case of statistics, the best way to present recent surveys is designed diagrams. People couldn’t concentrate if you just brought up numbers in your slides.

4.- Keep it consistent and simple, What is a presentation?


Now, we get to the most essential part when you design your templates, which is consistency. Use one font’s size to text and another for headers. The background should come to one simple pattern.


The scheme of your design should align with the fonts. Besides, when you combine images, make sure that the size of these images is appropriate and not out of focus.

BluCactus - Video presentation5.- Use video if it’s possible in your presentation


Everyone knows the power of using video to explain an idea. It’s more effective and persuasive.


But your video mustn’t exceed sixty seconds to keep your audience on track. Another thing, you should consider related to inserting videos, is that you couldn’t show up a separate video. As you will spend more time to close PP, search for your video, and then open it. Alternatively, you can insert your video inside PowerPoint as a part of your slides.

6.- Take care of the transition and sound effects


You could discover a couple of admirable transitions from fade-ins, fade-outs, to checkerboards. Remember that a slow transition and too many sound effects could distract listeners and you are going to seem less professional.


Thus, your message is to gain trust from everyone who sits before you. So, rely on each tool that only services your purpose.

BluCactus - Person exposing7.- Talk about your experience


If you have any personal experience in a selective field, don’t hesitate to inform your audience. It will promote your show. Also, you can include some personal photos to support your narrative. That will help you seem more friendly and relaxed.


However, it depends on the listeners and the topic. Of course, if you are going to show it ahead of foreign delegation, it wouldn’t be a great idea.

  BluCactus - girl in computer

Conclusion on what is a presentation?


If you have a sooner slideshow, don’t delay until the last moment. Start creating your own by our free template. But if you look for optimized something, then in BluCactus we can help you, contact us now. We will help you win your deal, and wow your audience; even you don’t know the answer to “what is a presentation?” We will create a compelling presentation for you.


Quote your project to create unique presentations
to increase your audience today!

How much does a Logo Design Cost?

A logo is the first face your customers will see regarding your brand’s identity. How much does a logo design cost? It’s so necessary to take care of all components to get a brilliant one. Successful business owners spend a lot of money to get a vibrant logo because they know that it’s worth it. But if you still ask yourself how much a logo design costs, and why you see significant differences between the ranges of logo design prices then…

  BluCactus - Person with a question mark asking: how much does a logo desgin cost?

In this article we will discuss:


How much does a logo design cost?

How can you get a professional logo?

  • Free logo maker
  • Unprofessional Freelance services
  • Professional Freelance designer
  • Small design studio
  • Marketing Agency

What should you do if you can’t afford logo design?


So, How much does a logo design cost?


It depends on many requirements you should answer first before asking this question. It’s about the size of your business, the planning strategy you want to take, and the values you want to focus on it. But first of all, let’s talk about ways to get your logo.


How can you get a professional logo and how much does a logo design cost?


BluCactus - Computer with logo maker app in a circleFree logo maker

You might ask yourself now, why I am going to spend money to create a logo, whereas multiple tools could enable me to get a free one (Canva, Adobe, etc)


All you have to do is click through one of these sites select from a variety of logo templates, make limited edits to your design and download your logo.


Yeah, just like that, and in a few minutes, you have a logo. But, is it a logo?


Why shouldn’t you use Free Logo Maker?

  • It’s not original

If anything should be in a logo, it must be originality and uniqueness. Uniqueness is not about being catchy and memorable. It also is about being itself. Even though there are limited options to change some elements, the logo is not yours.

  • Lack of creativity

Your space for creativity couldn’t find its way because you are restricted with the designs offered on the platform. Dragging and dropping will be your approach to adjust a logo when it comes to your creative needs. So, creativity will be nearly absent here.

  • How much does a logo design cost? No copyrights

Copyright is the most crucial issue you could find yourself involved in when another company has already used it under a trademark. And that’s when violation copyright lawsuits will be raised against you, definitely making you waste time and money.


In Texas and over the United States, obtaining a trademark is a matter you should consider after creating your logo design. You have to go for legal registration to be sure that no one will copy it.


The logo maker doesn’t allow you to know if any company has used this design before or not. Therefore, you need an expert to go for both trademark and copyright issues without getting in trouble.

  • Logo Can be used by another company

Perhaps, you will go through all the recommended measures to ensure that the logo design is not owned by another company. But what if a company copies the logo after you have exploited it!


The company may not even know that it’s yours. So, an expert, who is going to check your trademark and copyright, couldn’t do anything in the case of an offshore company tends to use the same design.

  • Not have a professional look

Usually, logos created by a generator site implies that they are not a personalized image. They look like each other. You feel that they are lacking something. Everyone needs to be exceptional, hence why Logo maker never enables you to be like this, exceptional. Simply put, they are not professional.

  • Lack of unique fonts

Among other things, you can’t change the format fonts in the logo. Fonts are one of the main elements in your visual image. Providing your logo with customized fonts will add uniqueness to your identity. With logo generator programs, it is difficult to find the correct fonts.

  • Not a customized logo

A good logo couldn’t be a good one without adjusting it to your industry. Your values, principles, and message should glow through your logo design. And that wouldn’t happen by using preformatted online templates. You certainly need some efforts to leave an impact and drive people into your brand.

Freelance services

  BluCactus - Freelance working in a computer inside a circle

You open your LinkedIn account, post a job opportunity to hire a freelance designer, Or maybe, you can search for designers on hiring websites such as UpWork and Fiverr.


Or you publish a simple question “How much does a logo design cost?” to pick up persons with a low rate.


Okay, it’s understandable. but is the logo cost worth being with a company that continuously give you results you are not happy with or simply put, is it worth going through the hassle in the efforts of your pursuit?

Why shouldn’t you do that?

  • Lack of quality

Low price usually means low quality. A low-quality logo means you will never reach the optimal niche, and you might struggle to secure your place between your competitors.


We cant generalize it as a base but if you to go ahead and give an answer to the question “how much does a logo design cost?” the cost is 20USD, so for this price don’t expect to have a good logo.

  • Lack of performance and scalability

Dealing with a non-experienced freelance service, may it be a website or a designer, it´s a risk. Especially, if you rethink about amending anything in the logo, you might not be able to keep in touch with a designer again or might find it difficult to get your updated logo on time. They don’t have the experience to adapt your industry.


Cheap services in the majority of cases represent non-secure. We mentioned above the importance of getting legal registration for your logo, and this time it’s about guaranteeing that a non-professional freelance designer never uses your logo for other companies. Yeah, it’s related to the credibility and honesty of a hiring person, but you should be safe and avoid these actions.

  • BluCactus - Professional freelance designerA professional Freelance designer

Having a small business never conflicts with coming up with a professional logo design. Even if you when you achieve starting your enterprise, spending money on your visual identity is noteworthy. And then what will matter to you is not “how much does a logo design cost”, but, is what I want to transmit represented on my visual image?


But if you seem serious about your logo design, you ought to be selective when bringing a logo designer. Start searching for a skillful designer and the best way to ensure you get the excellent service is to communicate directly with a designer.


The logo cost tends to depend on years of experience, the age of the designer, and his previous projects. The beginner designer could cost you from 150- 1000 USD to create an original logo. If you have a larger budget, you can hire a more experienced designer. That would cost you anywhere from 1000 USD to more than 5,000 USD.


Accordingly, if you see that your project needs more work and a border team, your budget could widen to more than 15,000 USD.

  • Small design studio

BluCactus - Small design studio in a circle

You are looking forward to a team with a slightly low-cost logo design. You can think about a small business studio to create your distinct logo, and it’s supposed to provide you with experienced designers to discuss your project, and finally get the best version of your identity.


Logo cost could vary from 6,000 USD to 20,000 USD.


In Dallas, Austin, or even Houston, you can find many small design studios that can create your visual identity with an affordable cost logo design.

  • BluCactus - Building of a marketing agency in a circleMarketing Agency

The range of logo cost differs from one marketing agency to another. Logo cost relies on the size of this agency; the number of designers that will work on your logo and the scale of fame of this agency.


Logo cost can start from 5,000 USD to 40,000 USD. And that huge gap between prices comes from the level of a hiring team. For instance, if you prefer to bring a director, consultant, and specialist alongside designers, logo cost surely will be higher.


Besides, when you are going to invest in a market agency, you don’t only get a logo. The professional agency will create a coherent study about your industry, your competitors, the best way to express your message, and the short way to attract your potential customers. You never throw your money away when your logo cost tends to be expensive. Instead, it seems to be a long-term investment.


So, what should you do if you can’t afford logo design cost? How much does a logo design cost?


BluCactus, No money for a logo design cost in a circleNow,  if you’re more lenient towards the idea that the marketing agency is the best option for your starting company, then the logo should be original and professional. You need to have it become one of the compelling factors to drive traffic toward your site, and increase followers. Your brand deserves to be contiguous.

The issue is you don’t have money to afford the logo cost. My single answer to you is, save that money! Your identity is not something you can sacrifice or surrender because your budget couldn’t come up with logo cost. It’s crucial. Don’t even consider creating a Facebook page without having a good logo.


If you need to launch your project and a marketing campaign as soon as possible you can, you have an alternative solution. Build your strategy, mission, vision, values, and message, and then pass them to your freelance designer. You can follow his progress step by step.


The idea is that you shouldn’t transfer all duties to your designer as he works as an individual. Instead, allocate a few hours to help him and illustrate all that he needs to accomplish your objective.


Tell him that you are welcome to any questions. We know you are not free. But, trust me, by building a friendly relationship with your designer, you ensure your project is going in the right direction. Consequentiality, your designer will transfer all your notes and views through your logo.


Quick figures could trigger you:


How much does a logo design cost for giant companies?

  • Coca‑Cola spent 0 dollars to create its logo and it kept its original copy however the cost of redesigning Pepsi’s logo was 1 million dollars in 2008!
  • The logo cost of either Google and Microsoft was 0 dollars too. The in-house designer created it and they didn’t cost any extra fees.
  • The most expensive logo design ever is Symantec Brand & Acquisition which costs 1,280,000,000 USD.
  • Twitter paid only 15 USD for its bird logo and the dominant social media platform got it from iStockphoto.

4 Simple tips to get a successful logo design with an affordable price


Before hiring a marketing company or a designer, there are some tips you should consider before paying any money.


BluCactus - head thinking about the logo design cost in a circleBelieve in the importance of a logo


Before you spend a lot of money, you have to understand the importance of obtaining an outstanding logo. As if you believe in the core of your identity. you won’t search for answers to questions like “how much does a logo design cost?”


For more explanation, how would you be decent and elegant when you are going to an interview for a leading company?


Like your fashionable look, your logo is going to be your company’s look. Think about which look you like to be seen by your customers. Would you prefer it to be just a look or to let your clients ponder on your brand?


BluCactus - Man sitting having an idea and meditatingHow much does a logo design cost? Understand your brand identity


All companies want to have a personal and custom logo. Nevertheless, they can’t do it as long as they cant define their personality.


Before hiring a designer to get your identity, before even thinking about the logo cost, you have to sit, meditate, deliberate. Bring your pen and conjure all the ideas about your business. Start writing your business purpose, the values you add to the market, and the best description of your brand.


BluCactus - mind working with design tools in a circleSearch for inspiration


No one on earth could be productive without studying what their ancestors have done, and searching for his way to create a new thing. Sometimes you can imitate the original copy by adding your personal touch. Even innovative logos couldn’t come out of the blue.


You should ask your designer to hold a brainstorm session. When you work together, you will get the best results. This session is not available only if you consider a marketing company to execute your logo. The logo cost is going to be pricey, but these rounds lead to having a perfect solution for your brand.


BluCactus - Competitors studiesStudy well your competitors


Don’t ask about the logo cost before you check your competitors. Abstractly, studying the existing market, discovering what works with the audience are significant steps. You also should understand what the audience ignores.


Additionally, Your brand must have a competitive edge to draw your potential customers over all these distractions.


When you know all these cases, you can save your money and time. And then your marketing campaign will be on the right track.


How much does a logo design cost? Conclusion


However I called these steps as “simple”, it needs experience, more time, and such a successful crew to do it well. Logo cost could be zero and could be a million. Although, think about your brand, your identity, and your personality.


So, the point is not “how much does a logo design cost?”, it’s about the appearance you’d like to introduce yourself to the public with. Do they cost zero or a million? Don’t have a million? Okay, no worries. Contact us, here in BluCactus we will find a package that suits your budget.


Quote your project to create your stunning logo
to increase your sales today!

6 Lessons Volkswagen New Logo Can Teach Us

What is the logo design you love the most? When faced with this question you might think now about Apple, Google, and Nike maybe Starbucks. Did you think about Volkswagen? Have you asked yourself how they got their innovative and memorable identity? How did they get started?


BluCactus - 6 Lessons Volkswagen New Logo Can Teach Us - carIt was like Isaac Newton’s discovery of his law of gravity. History tells us he was sitting under the tree when an apple dropped down on his head. Then he perceived that he almost found the answer to his doubts. But you need to know, even super genius Newton couldn’t come to his impressive theory in a single fleeting moment. instead, he had to work on his premises and principles over and over to get the most authentic one.


I know what Newton has done is inevitably incredible, but the base is the same. Brands also needed endless sessions to get ideas for their logos. Then, they might need to review their target audience, their message, or their symbol. Early in Sep 2019, the Auto giant has unveiled a new VW logo, maybe you can find it; some say it’s not really new. However, the company confirmed what changes they have made to the new Volkswagen Logo.


To know what drove the German vehicle company to get Volkswagen a new logo, we have to know what stood behind the VW old logo. As you know a logo is part of branding which is part of the identity which is the part that explains or communicates the reason for being of any company. We need to know the history of how this great company was founded.


So, what do you know about the new logo of Volkswagen?


Volkswagen is one of the pioneering automobile manufacturers that the German government established on the 28th of May 1937. It was called “Gesellschaft zur Vorbereitung des Deutschen mbH” which means in English “Limited Liability Company for the preparation of the German People’s Car”.

BluCactus - 6 Lessons Volkswagen New Logo Can Teach Us - logo  

But the story of an enormous automaker started in 1933 when Adolf Hitler thought about the majority of people could buy a car with low-price for the sake of building a superhighway known as Autobahn. This national project went for providing Germans with welfare and luxury. After working hard for accomplishing this superhighway, the car was available for $140.


After becoming Germanies leader Hitler called the Austrian automobile engineer, Ferdinand Porsche, Porsche had already extensive experience in design engineering. He just started manufacturing his design under his name. As a result of an economic crisis, his factory started suffering and couldn’t stand out.

BluCactus - book  

In 1934, Porsche had received an official contract from Hitler to energize his cars.  And in the same year, Bela Barney, who is the father of safety in automotive design, as he invented several protection systems, revealed the car.


Less than a year later, the long name of “Gesellschaft zur Vorbereitung des Deutschen Volkswagen mbH” minimized to “Volkswagenwerk GmbH.” The marketers there in the meantime embarked on a promotional campaign targeting all germans. The advertising message highlighted the concepts of happiness and feeling powerful.


World War II


BluCactus - 6 Lessons Volkswagen New Logo Can Teach Us - warWith the outbreak of the war, the factories affiliated to the German company were demolished. Then, Ivan Hirst, British Army officer and engineer, turned to the new chief of the factory. The British soldiers started to repair machines that disappeared under sands. They planned to rebuild what war-devastated. Later, they succeeded to revive it. The story of the re-establishment of the auto factory was an epic achievement.


After bringing life to over 200 vehicles, Britain flooded production with funds with the purpose of expansion. The Number of vehicles was able to increase by more than 10,000 pieces. That’s when the “Volkswagenwerk GmbH” turned into Volkswagen as it’s known until now. Due to the circumstances of World War II, VW management saw it would be better to reshape its logo.


This Nazi symbol had a circle around it like an arsenal. The war was over, so Britain had to walk away from the leadership and administration of the manufacturing firm. Unlike, Ford and Fiat, which participated in the rebuilding plan of the automobile factory.


In 1949, the British army decided to withdraw from the authority of the company, and hand over it to Germany, So New Zealand and the United States put on to energize the company to develop it into such a remarkable company.


The history of the Volkswagen logo

  BluCactus - 6 Lessons Volkswagen New Logo Can Teach Us - logos

It experienced historical events that changed the whole world. If you looked at the evolutionary trip of updating its identity until Volkswagen has a new logo, you could see it as a story of surviving.


It means people’s cars as Volks means people in German and Wagen means car. VW logo considers one of the outstanding and memorable one in the automobile industry.


And here we will preview the anecdote of evolving the symbol. Before WWII, the logo was more complicated with four black vanes which are inspired by the Nazi symbol as we mentioned before. During the war, between 1939 to1945, the VW symbol turned to a circle like a waterwheel, and the W and V letters are mixed up inside this circle. From 1960 to 1967, a square showed up around the whole shape. And from 1967, the logo came into blue and the square died out. And from this date until now, there were no significant changes.


So, how is the new logo of Volkswagen?

    blucactus - logo“The new brand design marks the start of a new era for the brand,” says Jürgen Stackmann, Member of the Brand Board.    

The Volkswagen logo comes to a modest appearance but still unique. The company decided to get rid of the 3D-styling of the old Volkswagen logo.


Maybe it sounds like its an old logo without any outer circle which reflects flexibility and usability, the company goes for now.


What we can learn from Volkswagen?

  BluCactus - 6 Lessons Volkswagen New Logo Can Teach Us - people working

According to an official statement, the new logo of Volkswagen emerges after the new company policy on taking action on pollution emissions. Expresses the motto of “digital-first” and “no filter”, as the officials said.


Although you could see the new logo is subtle and doesn’t need more work, the company assured that 19 internal teams and 17 external agencies worked together to get a new one with their new goals.


Abstract branding is not an easy way to go because changing a fundamental icon like a logo considers changing your identity. Maybe it became a common approach for many business companies, but you have to take the right track when it comes to rebranding. Alright, we should take a look at the new logo of Volkswagen as a case study if you think about rebranding your business.


1. Your business has insanely expanded


BluCactus - gpsThe VW chief put the disclosure of the new logo of Volkswagen down to prepared for an electronic era. VW expands for manufacturing electric vehicles. So, growing your industry seems to be reasonable to justify redesigning your identity. Besides, you are going to look more conscious.


The VW director also announced that the new logo comes to extending its targeting areas including China, North, and South America as well.


Therefore, if your business is going to reach new regions with different backgrounds, cultures, and lifestyles, you can do it. But if your new target audience doesn’t seem to be all that different, there is no need to rebrand.


2. Refreshing or rebuilding?


BluCactus - appleThe new logo of Volkswagen is a refreshing process. The company found that it would be better when it comes to being flat and two-dimensional. What should you do? Refreshing or redesign?


Indeed, it depends on what you aim to achieve through changing your symbol. Refreshing is like you going to the Barber to get a stylish haircut. Or like buying shoes and getting a decent suit to go to a crucial meeting or a pleasant date.


Redesigning is like going to get some plastic surgery done in order to change the way you look in a more definite way. For instance, what Apple did from 1976 to 2014 is complete plastic surgery. The old logo was complicated to follow with more details.


With the new logo of Volkswagen, the vehicle manufacturer chooses the safe side. They kept VW old ones with slight tweaks to support their growth plan. The safe side also includes updating a color palette to boost its current message or using different writing font. To prefer not integrating the name of your company in the logo, like what MasterCard did, it´s still acceptable as just renewing.


3. It never to be late

BluCactus - logo


Over the years, while the German firm had changed its identity, maybe they thought that they never went to a new logo. But everything around us is changing every day. Even ourselves, we are going to become older.


Equally, you were so confident of your old visual image when designers formed it. Then, you started to feel that it was not what you aim for. You need something more glamorous and enchanting.


VW has changed its image several times. Each time, they added a new concept and adopts new goals. It draws up a new strategy to be more transparent and vivid.


4. Overcome bad reputation through redesigning

BluCactus - person thinking


Volkswagen has struggled with accusations related to the cheating scandal affected health outcomes in the United States. And ultimately, the Federal Reserve Bank of Chicago diesel found that cars per 1,000 cars increased rates of low birth weight and acute asthma attacks among children by 1.9% and 8.0%, respectively.


The story started when a handful of scientists, found out that the German manufacturer had used devices on its “clean diesel” models in September 2015.

  The new software detects whether a car is on the test bench – and only then does it comply with the exhaust emission limits. In normal traffic on the road pollutant emissions are many times higher. At least eleven million vehicles worldwide are affected. Most of them travel within Europe, including more than two million in Germany.  

porscheIn a further development related to this case, the German authorities charged chief executive, chairman, and former chief executive. These accusations are related to market manipulation. The VW management covered up information about the emissions cheating scandal.


So, the German automaker perceived that the time not only to refresh their brand and displaying the new logo of Volkswagen. But also it’s kind of a statement that the company would provide its customers with more eco-friendly cars without any harmful pollutants. It’s considered a worthy excuse to the public.


5. Coping trendy issues

BluCactus - 6 Lessons Volkswagen New Logo Can Teach Us - car

What are the most significant global concerns today? I bet you the first thing pops in your mind is climate change and global warming.


Consequently, you present yourself as you also appreciate their concerns. Their worries are all you consider. As well as, you are searching for solutions to resolve their problems.


You should let people trust you. Show them you have already reacted to their fears. The initial step is to redesign your visual items. That’s what VW has done. It tells us that perfectionism in the vehicle doesn’t matter anymore. What really matters is us.


That doesn’t mean you have to change your identity, and message with each global concerns. But such an issue like climate change is worth it. You can change your logo and policy to accommodate these consequences.

6. Making people your Priority

BluCactus - contact


“We want to become more human and more lively, to adopt the customer’s perspective to a greater extent and to tell authentic stories,” said Jochen Sengpiehl, Chief Marketing Officer.


What do you think about these words? Feeling overwhelmed, right? I want to admit that I like it. Even, I couldn’t afford to have a VW car now, but I like this brand. Everyone likes to feel that someone understands them and understands their interests.


And I deem this is a valuable lesson from the new Volkswagen logo we should consider. If you decided to go for a new one, you should emphasize that this measure is going in the interest of life and a healthier planet. Only in this case, potential customers will listen to you and you will gain more sales. Thinking about rebranding or changing your design. Okay, don’t worry BluCactus has you covered. Choose the safe side like the new logo of Volkswagen and contact us.


Quote your project to create your stunning logo
to increase your sales today!

What is a logo?

If you are starting a new business, maybe you think about location, the services you intend to offer, and your budget. When it comes to the logo, you don’t allocate more time to have a good one. You say to yourself “what´s a logo!? it doesn’t matter,” but it should!


In BluCactus, we appreciate your time. We know all these critical factors that keep you up all night and haunt your mind. From coffee logo design, fashion logo design, to car showroom logo design, we will go for them. So, keep your head up. You are in the right place. BluCactus will create your stunning, rememberable business logo.


No matter if you are in Amsterdam, Dallas, or another faraway place in the world, we will help you appeal to the entirety of the market and all of its requirements. Inherently, our digital marketing agency can translate your objectives into visual and in it creating a reflection of your character and features to stick in your customer’s mind.


With our professional team, BluCactus understands “What´s a logo?”  and you shouldn’t adopt any designer. As your business logo is not a random mark, it will stand with you throughout time. We will help your brand to have an innovative logo, and that can’t happen without asking the right questions of what your customer’s needs are. So, our reputable design agency is canny enough to realize the market needs because of our endless experience in this area.


What is a logo? Why do you need it?


What is a logo?In simple words, it is a symbol that connects our minds to the business in question, without needing to search for the brand name.


We intuitively recognize that this shape is for this brand. Your logo is a straight communication with your customers that embodies your ideas, values, and mission.


Creating a distinct business logo design may create an extra budget to hire a designer or contacting a graphic design agency. But you should know that’s worth it. Why?

  • Convey your identity and show your story.
  • Help your customers recognize your brand once seeing your symbol.
  • Make your brand catchy and grab attention.
  • Create an impressive first impression of your business.
  • Help you find your loyal customers. (for example, people now feel loyalty to the logo of Starbucks and Costa, more than belonging to the taste of the coffee they serve).
  • Help you stand out in the competitive market.
  • Translate all your mission and values to a visual objective.

How does a logo look like?


We can divide it into 7 types. BluCactus is competent to do all these, and will also help you to decide which one is good enough for your business.


1. Monogram

The monogram consists of letters only such: CNN, ZARA, IBM. These logos are, even if they are simple, memorable and effective.


It doesn’t mean you should go directly for a monogram to get simplicity, but BluCactus will cope best with it.


When we can use: if your business name is too long, and you need everyone to remember it, consider using an abbreviation


(for example referring the first letters of all words in the company name) to make your brand name easier.


2. What is a logo? Wordmark

The perfect example of a wordmark logo is Google, VISA and Coca-Cola. It comes when you have a unique and succinct name.


So, when the company name integrates with distinct typography, this mark becomes a notable landmark.


It’s immensely important to choose the right typography. For example, designing wordmark for fashion tend to use elegant, and cozy fonts, while going for an official body always adhere to a traditional font.


When we can use: If your business name is short enough that you can use all it in the logo, or if your brand has already owned an outstanding name, it would be an exceptional idea to let your brand stick in customers’ minds.


3. Pictorial mark

It’s the most common to us once we hear “what is a logo”, as it depends on an icon graphic such:


Apple, Twitter, Volkswagen.


Behind this sample model, a symbolic meaning resides. They want to establish the core of their business, and they win it.


When we can use: It works when you want a deep meaning, and think beyond the stereotyped image of your business.

4. Abstract logo

It’s similar to pictorial, but the main component is related to abstract geometric figures and shapes.


Pepsi and Adidas are an excellent example of it.


When we can use: if you want to use outlined colors with a catchy shape, without mentioning a complicated notion, the abstract figure will be our choice.


5. Mascot

Mascot logo tends to get inspiration from a funny character and it the perfect way to create a spokesperson to your business.


The best application to this idea is Michelin and KFC’s Colonel.


When we can use it: it works for a company that wants to attribute a concept for families and children.


Though, put on your consideration, this type of logo can not come across to all your marketing forms such as business cards.


6.  What is a logo? Combination

A combination logo brings together at least two of all the above. The icon and the letters come side by side to create a finalized image.


Here are examples of this combination; Doritos, Burger King, and Lacoste. Indeed, the tremendous benefit of this logo is your audience starts to link your business name and your visual identity.


When we can use: we always suggest using this combination, especially in the case of setting up your new industry. Your business needs to bear in your customers’ minds.


7. Emblem logo

An emblem logo usually consists of a traditional icon that will leave an impressive impact.


This symbol is a go-to choice for historical universities, authoritative firms, and car companies, as it adds prestige and reputation to the business.


When we can use: although it seems to be epic and mystery, we can still employ it to your cutting edge startup.


Especially, when it comes to the food and beverage industry, like Starbucks, the emblem logo is doing well. Don’t miss out and take a look at our favorite logos from our catalog.

10 Vital tips we follow to get a really good logo


BluCactus doesn’t go for anything without a specific strategy; we are aware of what is a logo and how the capability of visual identity can strengthen your authority. We have a track record of implementing a successful logo.


Here some of our power rules


1. Sketches are a must

Maybe it seems a little old fashion, but we believe in the unlimited power of holding a pen to paper for any productive designer. Some designers prefer using a vector program, such as Illustrator for example.


These messy drafts would help to get an effective logo eventually, and have an answer to “What is a logo?”


But be careful, you should think deeper. If you want to create a coffee logo design, you don’t need to go for outlining just a cup of coffee. What makes Starbucks, Starbucks is its dazzling logo.


Accordingly, we don’t get stuck on one idea; no we outline with more than 30 sketches and find out what we should consider and what we should skip. BluCactus appreciates this inspiration phase and spends more time in this initial step before moving on to completing the design process.

2. Bring balance

Designing is all about bringing balance between different elements. Our eyes are great at catching balance in these combinations or at observing when something is in the right position, and normally at first glance.


Therefore, we keep balance by realizing the weight of different components, such: graphics, and colors. Balance is the core of designing. If you break it, you will something, but I assure you it’s not designing work.


3. Consider size

It’s incredibly important to make sure that your logo goes well across all marketing materials, like when you use flyers, posters, brochure advertising or billboards, to electronic formats.


Our approach is testing it ourselves to land the best one that can adjust to all sizes.


4. What is a logo? Take advantage of color

BluCactus - What is a logo? - image

It’s about using optimal colors. Color has profound researches and confounding theory. Our designers can serve these theories to help you get your goals.  


For example, if you search for a fashion logo design to your men’s clothing store, your logo might be black or beige. You will never go for the answer to “what is a logo”, without interpreting the color benefits on your design.


Maybe you know the basic rules of using colors, like considering near colors on the color wheel and making sure what colors look in the black and white background.


But BluCactus is Okay with breaking rule to get a creative spot, as long as it still looks stunning. We can provoke such a polarizing effect to snatch eyes. Besides, we mix and generate compounding colors to inspire a new model of colors.


BluCactus - What is a logo? - image5. Design tone is appropriate to your industry

BluCactus believes that there’s a time and a place for everything. We couldn’t follow hard steps without understanding your industry and what you want your customers to know about you.


First, we will elicit all the information you are eager to muse in your brand. Then, we will come up with a strategy to meet your expectations.


Most importantly, make your logo look persuasive and appealing.


BluCactus - What is a logo? - image6. Typography does matter

The logo graphic is significant, nevertheless, finding and choosing the right font type and size is much more significant than you think, especially, when letters are the masterpiece on it.


BluCactus doesn’t ever depend on familiar fonts, as using most common fonts makes the design seem clumsy.


We also get straight on only one font. Consideration of a custom font is one of our mindsets as it helps your identity to come off as surpassing.


BluCactus - What is a logo? - image7. Recognition is our goal for a logo

As we mentioned before, the logo is a prominent force when it comes to introducing you to the market.


So, we are aware to not deviate from this goal. Making you distinguished from your competitors is our mission. We aim to create a logo that can provide an answer when someone asks “What is a logo?”.


We want your customers to quickly be able to associate your logo with the services you provide as well with your company. A logo could be seen in different positions, so keep in mind, if it’s applicable to view from all angles.




Now that you have an answer to the question of ¨what is a logo?¨, why it is important to have a good business logo design and how BluCactus can help you. You can now go ahead and contact our team. creating a logo is a part of our dedicated work. We have a competent team that will set their time to meet your needs.


How does it work in BluCactus?


BluCactus - Two people talking to each other about Graphic Design in front of the BluCactus Logo1. Good communication

Our staff will communicate with you and let you introduce your business. If we don’t know “What is a logo? We will help you define it.


We listen carefully to all your needs and start aligning a strategy that well suits your project.


Then, we keep all the channels of communication open and share any updates with you.


2. Exploit all research tools and collect data

After studying your brand information, we define your market segment. Market research is one of our approaches to determine the best way to present your project to the market. Then, start the first part of the design.


3. Preliminary logo design

We offer what will achieve right now to the client to evaluate our works and decide which one they like best.


4. Taking feedback into consideration

According to customer satisfaction, we keep working on the project after taking notes and considering your suggestions. After that, we start designing the second one.


BluCactus - Two guys carrying the BluCactus Symbol into the BluCactus Logo to complete the Graphic Design5. Final Touch

Eventually, you choose the one you like. Subsequently, our team will deliver all the material you need for your corporate identity, including the vector version.


We will never leave you without the feeling of comfort and fulfillment. Likewise, we will listen to your aspirations carefully regardless of your location, whether you are in Amsterdam or Dallas or even Cairo.


Still feeling confused regarding what is a logo; okay contact us now. We’d love to hear from you!


Quote your project to create your stunning logo
to increase your sales today!

8 Powerful Ways to Leave Your Audience Spellbound, Captivated and Impressed

We all get there. Standing in front of your audience seems to be very close. There’s a need to get done with the arrangements, maybe PowerPoint.  Being well organized, eloquent, and steady is essential. You need to try hard to keep your audience captivated. I know all these stinking feelings.


You fight your fears and anxiety. Keep eye contact with your audience is another struggling issue. Maybe your heart is beating too hard. I have no problem admitting how to display your presentation is a harsh mission. But anyway you are in and don’t have the choice to pull out. The good news is that you can turn it into an unforgettable experience. You are going to be proud of it, and maybe you find out something within yourself which you have never known before.


1.- Start by an engaging introduction to enchant your audience


“No idea is so outlandish that it should not be considered with a searching but at the same time a steady eye.”– Winston Churchill.

You might have great ideas you want to communicate to your audience. But if you do not have some persuasive content with a powerful speech, it would probably be run-of-the-mill. A dazzling presentation is about crafting relevant content.


Valley of Despair

While I was researching about how to keep my audience engaged and captivated, an interesting theory called “the Valley of Despair” grasped my attention. It argues that we give our 85% attention to the first 5 minutes of the presentation. Then it suddenly drops during listening to the presenter. Your mission, as a presenter, is to keep your audience moving away from the valley.


So, how can you start to keep your audience captivated?

When we talk about any form of speech, you need your plan which is impossible to be out of this clear three-part structure: introduction, body, and conclusion.

  BluCactus Creative slides to keep your audience captivated

A powerful introduction: It’s the most important part of your presentation.


Your audience will decide if you are that great to spend their time listening to you, or they have to search for something more valuable, even if it will be their facebook account. The introduction must be compelling, so briefly sum up, what you are going to talk about, and why they should listen to you. This is the only way to keep your audience captivated from the first moment.


A well-designed body: after you successfully grab your audience’s attention. The main ideas of your presentation need to spark. Make your presentation based on facts, recent studies, and it would also be great if you add some spices such as quotes, pep talks, and percepts.


An inspiring conclusion: get it as specific as you can. If you want to captivate your listeners, then show them how they can effortlessly get their objectives. So, sum up all you have said in simple tips on how they can practice what they have already learned.


2.- Creative slides to keep your audience captivated


“Creativity doesn’t wait for that perfect moment. It fashions its own perfect moments out of ordinary ones.” — Bruce Garrabrandt.

  BluCactus Wow your audience with your sophisticated design

When it comes to presentation, all of us -including me, there’s no exception- initially think about PowerPoint and these boring slides. Presenters often write out all the words they are going to say in their show.


It’s dull. Don’t do that because your audience would end up distracted by the slides. You would be left alone, and you wouldn’t get the attention you want. Instead, consider adding visual items relevant to your talk track. More words on the screen seem to be awkward.


Images, even a personal one, seem to be more stimulating. If you want to illustrate your point with recent statistics, don’t put these fuzzy diagrams in your slides. Instead, put only impactful numbers, and give the attendees handouts for protracted studies.


They could have a look at that if they are interested. Another important thing, there’s no need to make your presentation more than 10 slides. To keep your audience captivated all the time, think about illustration more than words.


3.- Wow your audience with your sophisticated design


“Simplicity is the ultimate sophistication.”Leonardo da Vinci.

You should care about your presentation design. If you don’t consider hiring a designer, many online tools and websites will help you get a satisfying presentation. Sites such as Unsplash, Pxhere, and Pexels are a free source of stunning images. BluCactus also can provide you with a priceless design. Colors also are a big deal.


Think about bright colors, but don’t make it tackier by using too many palettes. Two are good enough. Consistency makes your presentation look well-conducted. You need to use only one font and only one size.


 4.-  Drawings to maintain your audience’s attention, how to keep your audience captivated

  BluCactus Drawing to maintain your audience’s attention

“There are no secrets to success. It is the result of preparation, hard work and learning from failure.” – Colin Powell.


The core of your presentation is to keep your audience captivated and reach your objectives. So you can go on with any method as long as it’ll help you achieve what you’re aiming for. We recommend drawing if you have a whiteboard behind you. You should not stick to your slides only. And I know you are going to tell me

  “My drawing is terrible!” Come on!  

It’s not about the beauty of your paintings; it’s just about illustrating your ideas. Make even simple lines to get triangles and these hazy characters whose bodies consist of two lines and one circle. It will be perfect to keep your audience captivated. Trust me. Don’t talk while drawing. Let your audience imagine what you are going to go through. After you finish your drawings, start talking and stand in front of your audience. Then explain what you are doing on the board and bring out your funny side.


5. Keep your audience captivated by telling a story, how to keep your audience captivated

  BluCactus Keep your audience captivated by telling a story

“I can change the story. I am the story.”Jeanette Winterson.


We all remember well this presentation as a disabled girl gave us very motivating speech, telling her own story. She was talking about these struggles you thought you never get over. It was so touching. You know why? Because you see it, you feel it. Her stumbling blocks were real, so real.


Stories are the perfect way to capture your audience’s attention and make your message memorable. Start your story with a problem, and finish it with impressive success. If you aspire to keep your audience captivated, you have to be creative and pretentious. You can also use some objectives. Bring up creativity on the stage like costumes, and other visuals.


6- Hold your audience spellbound by being specific

  BluCactus Hold your audience spellbound by being specific

“I have only made this letter longer because I have not had the time to make it shorter.” – Colin Powell Blaise Pascal.


You might have large ideas and information you could present to your audience. It could make you more distracted. You start wondering about the most significant ideas you have to consider, and the information you have to exclude. Simplicity always wins. Cut the clutter in your preparation of words. Read your presentation week in, week out. Remove the ballast from your presentation to keep your audience engrossed.


Still feeling stuck!


What about contacting a reliable someone to review your material, practice your presentation in front of him, and get the feedback that helps you be more professional. Maybe it’s your monitor or even your trusted colleague. Do your best to turn your work into authoritative and tenderness at the same time.


 7.- Catch your audience’s eyes by being interactive


“Be the reason someone smiles. Be the reason someone feels loved and believes in the goodness in people.”Roy T. Bennett.

  BluCctus Catch your audience’s eyes by being interactive

As far back as I could remember, I always liked these classes where my teacher or lecturer allowed me to express my opinion and pushed me to share ideas with my colleagues. These types of classes were full of enthusiasm for it aroused our curiosity. And now it’s your turn to entice your listeners. Select a few participants and ask them about their expectations for this session.


Write a list of all them on the whiteboard. Once in a while, check your list and remove what you would have already done. If you have almost concluded and still there were uncovered points, don’t worry. Apologize for the tight schedule; promise to keep in touch if anyone wants your assistance. Sounds good! You can even invite a few other attendees to get on the stage to talk about any relevant story. But be careful; don’t force them to do that; make it seem natural.


If you find that your audience is not engaging as you crave, start using your magic. For instance, tell them that they are going to participate in a competition, and you will reward the winner with a prize. Although, you have to come up with a concrete plan of when you let everyone talk, and when your time comes on because if you allow everyone to speak anytime, it would be squandering time.


8.- Well prepared to keep your audience connected to you


“You make mistakes. It is best to admit them quickly, and get on with improving your other innovations.”Steve Jobs. Of course, you have never forgotten the test you went through without studying, got stuck there, and couldn’t find the correct answer.

  BluCactus Well prepared to keep your audience connected to you

You tried to cheat, got lost, and eventually messed up. If I have learned one thing through my life, it’s the power of practice. You could never be a better writer without practicing writing. A professional musician could never achieve this without practicing. Therefore, you could never do a remarkable presentation without rehearsing what you are going to talk about before standing before your audience.


You might think that I am overqualified. I can swiftly do anything. But that’s not right at all. You only need to believe in your endless skills. You are unique. Find out your distinct voice over time. You can create a compelling presentation. However, if you have to make a presentation tomorrow, that’s the time for BluCactus.


We can make it easy, clear, and still irresistible for you. Check out our offers. We are always there for you.


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