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20 Amazing and Versatile Trends in Web Design in 2020

The different trends in web design in 2020 have always undergone an unstoppable process of evolution. A traceable fact from the late 1990s to the present day. Despite the new decade of the 2020s has just begun, its web trends already have strongly defined features. Understanding these features as platforms that are part of all styles within web design. At a general level, the rise of mobile technology represents an important factor in the consolidation of these trends. Entity composed, also, by an interactive platform of devices such as iPads, tablets, and smartphones.

 

Web designers also predict that the early arrival of the IoT (Internet of Things) is part of the process. A reality that demands more and more web page designs adaptable to any type of support or screen. Finally, the different trends in web design in 2020 will also rely upon the widespread use of the so-called Snack Content phenomenon. A requirement increasingly demanded by a wide audience of customers and users. A characteristic to which every new web page must efficiently respond.

 

What are the new trends in web design that are part of the global market?: Main tips for its recognition and differentiation.

 

The web design field is a part of the digital industry imbued with fierce commercial competitiveness. This is the reason why it is always an avidly changing sector.

 

An element that withstands an evolutionary rhythm that even comes to differentiate itself between one year and another. Faced with this, the experts of the BluCactus Marketing Agency draw on their experience to develop clear criteria that allow offering a clarified vision of at least twenty trends in web design in 2020. This integrates both modalities and visual tools that are part of the daily life of this field.

 

For the preparation of this article, it was possible to identify three main trend groups. The first of them comprise the trend range with no more than 10 months old. The second group comprises consolidated styles from the past decade. The third, for its part, refers to structural aspects and are identified in terms of their mandatory nature. Each one of them corresponds to the thematic points listed below.

 

Trend 1: Animation of design elements (dividers, GIFs, and transition phenomena).

 

BluCactus - example of an animationg design elementeThis modality distinguishes from the other types of web design trends in 2020 recently created. It stands out given its ability to bring dynamism to any web composition, which meets the improvement criterion in terms of user experience.

 

The diversity of application strategies and methods will depend on the level of creativity of the designer. The goal of a website is another reason adjoining such elements. So, first of all, components such as gifs and animations will be an active part of the new websites.

 

The most fundamental aspect of this trend is the break with classic web designs, where an important style and freshness are added to the compositions.

 

The trends in web design in 2020 that are supported by this type of elements offer both visual and mechanical movement. The first of these is achieved through the use of color gradients in fonts. The dynamic separator achieves its effect through the exclusive use of lines. It is always advisable to have the assistance of a graphic designer to identify such occasions. Thus, aspects such as when and which website requires such applications are determined.

 

Trend 2: Prevalence of web compositions with pronounced asymmetry.

 

BluCactus - Trends in Web Design - a computer with a page open on itThe introduction of asymmetry in web design represents a completely innovative field. As a trend, it is consolidated after 2015.

 

This works as a response vehicle to the compositions defined by balance. Among all the trends of web design in 2020, it aims at providing an air of informality. Some authors define it alternatively as a new type of asymmetric balance, derived from the set of conditions necessary for its effective operation.

 

Web designers have developed various strategies to build highly attractive designs. Mainly from web pages based on asymmetry to create a permanent visual impact. Among them, the lateral placement of objects stands out.

 

The representative factor of the sector known as asymmetric balance. Trends in Web Design. In this trend, diverting the user’s gaze allows them to capture their attention. The broken grid strategy represents an important alternative within these web design trends in 2020. A grid refers to the hypothetical line plan necessary for the distribution of elements on the web. Visual rigidity is one of the elements that disappear with it.

 

Trend 3: Animation and movement in web design. Trends in Web Design. 

 

BluCactus - Trends in Web Design - a computer with a page open on itDue to its features, this design does not represent a total novelty. What does imply an advance is an increase in its level of acceptance. Thus, it operates on a market previously resistant to its use. Expert web designers can better identify it as a set of trends.

 

These web design trends in 2020 include page loading effects. Also, animated graphics will allow you to add dynamism to statistical information. Lastly, there are also certain fading effects associated with the scroll movement.

 

There are also other variants of this type of web design trends in 2020. Important effects such as Slo-Mo also belong to this group. Its basic principle is the use of CSS animations in a very particular way. The transition turns out to be subtle in design. It, therefore, represents a very suitable alternative for backgrounds. Trends in Web Design. Finally, scrolling and the rest of the UX effects are an important part of it. Hence, the use of this type of tool will allow an improvement in the user experience. This is achieved thanks to the rise of elements such as HTML5 and CSS3 formats.

 

Trend 4: Designs in virtual reality and 3D.

 

BluCactus - Trends in Web Design - a computer with a page open on itThe feeling of visual depth is the main reason for the birth of this trend. It is estimated that its appearance date coincides specifically with the year 2011, which is why it constitutes one of the trends in web design in 2020 with a modern and recent origin.

 

Currently, most web pages are in a two-dimensional format. Experts believe that the 3D design will be decisive for the future of all information on the network. The potential that this type of tool has is in its dynamism. An element of this kind favors interaction with the Internet user in a personalized and unique way.

 

At the moment, the 3D design does not apply to websites. Its application is usually consequently in a fractional way. Thus, 3D characteristics are attributed to each of the constituent elements of the web and not to the absolute composition. A Loading Page is one of the most used elements within these web design trends in 2020. Besides, this includes other elements such as the main or header image and the presentation of the product.

 

Trend 5: Use of infographics to merge and divide content. Trends in Web Design.

 

BluCactus - Trends in Web Design - a computer with a page open on itThis designing technique is characterized by the use of a vertical axis to achieve a clever distribution of the information. Generally, as a result, it is possible to carry out a comparative analysis of the content.

 

The elements are thus distributed between the left and right areas of the website. In this way, these web design trends in 2020 allow a more detailed examination of the characteristics of information. This movement had the Apple company as one of its pioneers. During the year 2020, its consolidation can be observed.

 

The content division can work as the following two types of modalities in their entirety. In the first of these, each of the sections obtained shows a particular attribute. In the second one, the same element is achieved through separation by color blocks. Another advantage of these web design trends in 2020 is their ability to create contrast. Another variant of the process involves placing the cutting axis horizontally. Regarding this, its combination with the use of blank spaces is very effective.

 

Trend 6: The Hover effect. Trends in Web Design. 

 

BluCactus - an example of a hover eventThe Hover effect is recognized within the web design trends in 2020 by its customization degree. It consists of the dynamic effect obtained after the interaction of the mouse pointer with a certain element. To a large extent, this can be noticed by movement or a specific color change.

 

In previous years, menu and button designs were an excellent example of this. The great innovation within this trend is its application on increasingly significant elements. Thus, designers now consider their application on blocks of text, images, and background. The main advantage that the Hover effect has is its ability to be combined with other trends. Closely associated with it are the trends of dynamism and movement.

 

The peculiarity of these elements is the activation of the movement to address the presence of the pointer. The different web design trends in 2020 that make use of the Hover Effect also involve links. Trends in Web Design. The intention is to retain the user’s attention on a specific item. Web design experts point 2016 as the moment of consolidation of this trend. This came after the overall thrust provided by macro companies like Apple.

 

Trend 7: Content in vertical displacement. Trends in Web Design. 

 

BluCactus - an example of a vertical scroll contentThe creators of this trend focused on the dynamism of content. In this way, the scroll movement is the main element of this type of web format. It consists of the up or down scrolling of web information. The sensation thus obtained by the viewer is that of being from a fixed point of view.

 

These web design trends in 2020 are currently going through an evolving process. For the next few years, the slide movement will become a more important element of them thanks to the major role mobile formats play in the market. The slide movement, on the other hand, consists of moving the website’s content by using the tips of the fingers.

 

Other important predictions about these new web design trends in 2020 can also be cited. The most important of these are web pages with vertical and horizontal scrolling combined. This allows the user to experience a feeling of multidimensionality. Based on its current example of uses, this type of web design has no beginning or end. The structural order will depend on the presentation of the data. A resource complemented by movements such as zoom and drag.

 

Trend 8: Optimized formats for private browsing.

 

BluCactus - Trends in Web Design - a different color tabs openThe private browsing trend is born thanks to designers’ need to classify data and information. On a website, this implies that secondary information will be out of the user’s sight.

 

Its visibility will only be possible after enabling an element that will allow its deployment. Some of these commonly used elements are banners, icons, and buttons. This type of web design trends in 2020 emerged within the world of mobile telephony. A field where the space available for viewing is limited and reduced. The subsequent inclusion of this type of format within the traditional web is given by its characteristic flexibility.

 

Currently, the most representative factor of this trend is known as the hamburger icon. Element distinguished by three short horizontal bars. Trends in Web Design. Generally, through this you can access important information in the form of a menu. This tool within the trends of web design in 2020 is easy to visualize. This design reinforces the viewer’s attention after the display of a menu that is darker in color than the background. Pop-up or Pop-Out menus are also part of it.

 

Trend 9: Predominant use of Landing Pages and Sticky Bars.

 

BluCactus - Trends in Web Design- a page of fashin marketing openThe wide acceptance that this tool has is thanks to the advantages it brings to every online store. The reason why it is found to be an active part of multiple product pages. It consists of a graphic element broadly functional within the user-source interaction.

 

Its functionality complies with following the view of the user during all their scrolling on the website. Trends in Web Design. Classically, these web design trends of 2020 are associated with conversions increase. This also influences an elevation in the sales margin of online stores. This is the technical reason that justifies its recent conversion into a trend.

 

Traditionally, these web design trends of 2020 stand out for their effectiveness. WordPress even responds to this fact by creating plugins for its building. Just like it happens with Divi Woo modules. Another modality turns out to be its use in Landing Pages. Spaces where they are used for the classification of specific functions. In such environments, the user can be guided in activities such as product reservations. The purchase of tickets and registrations such as registering or unsubscribing is also a very frequent function.

 

Trend 10: Typography as a base item within the composition.Trends in Web Design. 

 

BluCactus - Trends in Web Design- a page of fashin marketin openUnlike other web design trends of 2020, graphing by including typography is a classic element. The reason why it has been included in this list is due to its level of validity. In addition to its versatility for being combined with other design manifestations.

 

In this case, the typography is not used textually but graphically and represents just another element of the audiovisual components of the web. Despite its simplicity, the results obtained can be completely surprising and endowed with a wide personality. There are numerous techniques for the effective implementation of these elements.

 

One of the most used strategies within this trend is the combination of fonts. Understood this as the use of different font styles within a website. Depending on the company’s goal, it is possible to always use two to five proposals. Each of them must have their space and purpose justified. Within these web design trends of 2020, color also represents a differentiating element. The basic point of each of these systems is to ensure that they are complementary.

 

Trend 11: Depth in design obtained based on the overlap. Trends in Web Design. 

 

BluCactus - Trends in Web Design - a computer with a page open on itThis phenomenon within web design is born as a branch of 3D trends. It is one of its most minimalist subdivisions. Even so, impressive effects can be obtained through them. The increase in the feeling of depth is the most interesting and important of them all.

 

Graphic design, in general, has taken advantage of the reception of these web design trends in 2020. All this through the import of techniques to achieve an effective finish. Each type of overlay is classified according to its elements.

 

Trends in Web Design. Thus, we have permutations such as text-image, image-text, and content on content. Each of which is based on the so-called principle of general proximity.

 

The advantage of a website that uses this type of web design trends in 2020 is its ease of reading. It is a strategy that uses overlaying to order and classify information. This provides a dataset that can be interpreted in just a few seconds. Generally, this is the measure of time that every user has to determine if a website is useful or not.

 

Trend 12: Dynamic effect linked to the promotion of products and services.

 

BluCactus - Trends in Web Design - a computer with a page open on itThe existence of this type of web design trend in 2020 demonstrates the influence of dynamism on eCommerce. Statistically, 46% of visitors evaluate the quality of a website according to its animation framework. Trends in Web Design.

 

A process comprising a maximum time of 2.5 seconds. Regarding its influence on the conversion funnel, this is equivalent to 75%. Seen from this perspective, animation effects are not only a purely aesthetic element as they also help to promote sales.

 

Through the proper use of web design, it is possible to create a link with the user. This factor influences users’ habits and behavior when buying or consuming services.

 

These web design trends in 2020 comprise a wide variety of tools. These include various operating modules such as Ramjet, CAAT, Animista, Flubber, and Relax. There are also a total of eight types of modules classified according to their objective and function. For the effective operation of this, the web designer must be clever and inventive. Thus, his ability to recognize on what type of web page these trends should be used is highly useful.

 

Trend 13: Parallax effect. Trends in Web Design. 

 

BluCactus - an example of a parallax effectAccording to the history of web design, the Parallax effect represents a classic example of modernization. The businessman Disney created this effect through the multiplane camera.

 

Initially subscribed to the world of cinema and video games, the web universe has not been immune to this trend. Undoubtedly, these web design trends in 2020 are here to stay. The Parallax effect is recognizable for scrolling both background and content at different speeds. Thus, the scroll movement allows the user a simultaneous sense of depth and dynamism.

 

Experts emphasize recognizing what type of page is adaptable to these web design trends in 2020. Overall, the Parallax effect favors certain websites where the information distribution is sequential. For this reason, it is a favorable tool for Storytelling, since it is a graphic resource that allows the easy assimilation of content. Trends in Web Design. For its assembling, designers use HTML5 resources associated with CSS3. Javascript Parallax.js library is an excellent alternative for this. Parallax is a term that evokes the mechanical nature of this trend.

 

Trend 14: Use of audiovisual elements in the background of websites.

 

BluCactus - Trends in Web Design - a computer with a page open on itAgainst all the predictions that foresaw its exclusion from the market, the use of videos remains in force. The reason for its permanence within the web design trends in 2020 is its advantages for SEO positioning.

 

This fact has propelled designers to increasingly efficient usage of them. Its influence on the ROI index is a prominent factor. This resource is increasingly frequent within corporate systems portals. Other statistics indicate the influence of the use of videos in the elevation of 80% of the sales margin of a company.

 

Another important reason that motivates the development of these web design trends in 2020 is their contribution to companies in terms of brand value. Audiovisual content forms the basis of emotional design.

 

Trends in Web Design. The joint association between brand and experience thus contributes greatly to engagement. There are important elements for the proper use of a video. Experts recommend the use of clips of no more than 10 seconds with a maximum weight of 5MB. Hiring the right hosting and adapting it to mobile devices is of great importance for the success of the design.

 

Trend 15: High presence of Chatbots. Trends in Web Design. 

 

BluCactus - an example of a chatbotThe chatbot is an informative communication unit from the field of Frontend development. Currently, it has been efficiently incorporated into the web design trends of 2020. Its indisputable effectiveness for virtual customer service has not gone unnoticed by the digital business world.

 

It is, therefore, a tool that allows us to answer users’ questions with great efficiency. Furthermore, the chatbot works as a guide for the buyer to get what they want. Trends in Web Design. The most significant element that allowed this factor to establish itself as a trend has been social networks. Its great performance has allowed its inclusion into globally known applications such as Telegram and WhatsApp.

 

Essentially, this movement stands out for comprising a set of specific trends. The arrival of 2020 has been the main factor causing this. The future development of these web design trends is closely linked to artificial intelligence. The objective of this will be the development of virtual personalities. Trends in Web Design. Each element of them will be able to execute parameters such as voice recognition and intelligent user identification. Globally, Europe, Latin America, and the US stand out for their high use of chatbots.

 

Trend 16: Responsive Design.

 

BluCactus -an example of a responsive designAfter becoming a trend, responsive design has gone from being an alternative to a complete necessity. The objective of responsive design is the proper reading and display of websites on mobile devices. Its creator, Ethan Marcotte, developed this structure based on the concept of OneWeb.

 

The current trends in web design in 2020 respond through it to the user’s need for mobile Internet consumption. A field that includes the use of items like tablets, smartphones, smart TVs, and laptops. The impact of such fact has allowed Google to penalize any non-responsible mobile website. Statistically, a reduction of 20% of visits applies to all non-responsive websites.

 

For eCommerce stores, these web design trends in 2020 represent a sales strategy thanks to its advantages. On the one hand, it allows a significant improvement in the user experience. On the other hand, it eases content to go viral due to its compatibility with social media. The year 2017 was the beginning of the peak of this trend.

 

Trend 17: Installation of the HTTPs protocol to favor safer web pages.

 

BluCactus - a landing page opne of a marketing agencyIn terms of cybersecurity, this trend responds more to the functional field than to the visual or perceptual one. Two reasons have awakened the birth of this movement. On the one hand, there is the adaptation of multiple browsers for the emission of alert messages to unsafe websites.

 

On the other hand, this design aims to prevent hacking and ransomware. This movement, besides, involves numerous trends in web design within its subject. By the 2020s, elements such as biometric identifications will replace passwords.

 

Other important digital operations linked to this trend include cybersecurity in the cloud. An element that represents an initiative of security companies regarding the improvement of their services. Advanced data encryption also belongs to these web design trends of 2020. Particularly useful within websites dedicated to activities such as online shopping and financial performance. The Let’s Encrypt SSL certificate stands out for being mainly free and open. All these tools represent an opportunity for web designers to build fully efficient projects.

 

Trend 18: Adaptation to the Legal Data Protection Regulation. Trends in Web Design. 

 

BluCactus - a landing page open to fill informationThe Legal Regulation of Data Protection or RGPD is a mandatory quality within the operation of a website. The priority of this legal system is to safeguard the information of all users on the web. Its characteristics are, therefore, compulsory.

 

The massification of blogs and online stores has allowed it to consolidate itself within the web design trends in 2020. In general, this involves the protection of information from sources such as cookies, contact forms, and comments.

 

A web designer is always up to date with the specifications to adapt a website to the said legal system. Data security is an issue that has become a priority for many websites. From blogs and eCommerce to various online service sites. Trends in Web Design. The online legislation is not a simple issue, compliance with this justifies the pragmatic side of web design. Lastly, these standards associated with the web design trends in 2020 also require the compulsory notification of three legal texts, which correspond to the legal notice and the privacy and cookie policies.

 

Trend 19: Optimization of Loading Speed.

 

BluCactus - Trends in Web Design - a computer with a page open on itDue to the short time the user has to process content, the speed of page loading is an important factor. At the structural level, there are two fundamental reasons for complying with this requirement.

 

Firstly, it is an element prone to favor the positioning of websites. Secondly, any website that loads at a very slow or inappropriate speed will be quickly abandoned by the viewer. In these web design trends of 2020, this also implies a decrease in its usability index. In response to this trend, WordPress has enabled numerous plugins to speed up its operation.

 

According to multiple experts, the optimal speed of a website should not exceed a single second. Extending this period to a maximum of two seconds corresponds to the average loading speed. Exceeding three seconds is classified as an inefficient or negative loading speed. Trends in Web Design. The designers involved in this type of web design trends use various tools to measure Web Performance Optimization (WPO). These tools are very handy to detect performance problems. PageSpeed ​​Insights, Pingdom Tools, and Chrome DevTools are some of the most popular.

 

Trend 20: Use of micro-interactions for optimization of full-screen forms. Trends in Web Design.

 

BluCactus - a landing page open to fill informationDespite its minimalist structure, a form can have countless uses. Precisely, this has been the factor that has led them to become part of the trends in web design in 2020.

 

This last trend appears as a response to the need to capture information. Its conversion into a trend is based on its usage in a full-screen mode. A fact that has proven to be an effective strategy to improve the user experience.

 

This good reception allowed its incorporation into other trends. Thus, the inclusion of micro animations, for example, provides an exceptional dynamism effect. In this way, it is common to see the display of transitions, color changes, and submenus during data loading. Trends in Web Design. The user will thus be able to find a more effective way of interacting with your brand. Another factor that allowed these web design trends in 2020 to emerge is form builders. Applications such as Google and Zoho Forms, both completely free, belong to this group. Ninja Forms, for its part, is exclusive for WordPress.

 

Final Notes: The BluCactus marketing agency team adapts the latest web design trends to your business needs.

 

BluCactus - Trends in Web Design - a computer with a page open on itWithin the market of web design trends in 2020 there is an element that is rarely mentioned. Responsive Trends in Web Design. Particular systems that use elements opposed to styles that have exceeded a high degree of use.

 

The main disadvantage for any entrepreneur non-advised by a marketing agency is the speed with which his web design can be overshadowed by the emergence of new web development trends. Our team aims to make your company’s website timeless through a modern, high-quality design tailored to your business goals.

 

The different services offered at BluCactus will make your clients perceive your brand as a valid option for their needs. A service provider always at the forefront of every benefit that technology has to offer, capable of taking advantage of the different trends in web design in a unique and particular way. So you have nothing to worry about if you think your website needs change. Contact us and tell us all your requirements! Our professionals will take care of the rest!

 

Quote your project to let us create your Web Design Project
to increase your audience and sales today!

What is a Presentation?

Do you know what is a presentation? It is sure that at some point in your life you have made one. You could have been asked to do it at school as a task in which you had to present a topic in front of an audience.

 

It may have been from Chapter 6 of the Geography book. Maybe you have a new project at work or a new product to investors or potential customers. Anyhow, the point is that, in general, you are familiar with the idea. But, could you accurately define and answer the question “what is a presentation”?

 

Definition of Presentation

 

In the dictionary, we read that it is the act of introducing and exposing certain information to a specific audience. However, its purpose varies. In general, it is to inform or teach an audience about a specific topic.

 

BluCactus - What is a presentation? - a men giving a conference to a bunch of peopleNevertheless, every speech that accompanies a presentation has nuances of argumentation. Therefore, in addition to informing, he also seeks to persuade and convince an audience of an argument.

 

An important tool for slides

 

Slides represent the visual support we use in our presentations. These include pictures, synoptic charts, diagrams, and other kinds of graphics.

 

In the past, slides were printed in small frames. These old slides had special requirements. To be screened and to work as a support, they needed specialized machines. These worked in much the same way as roll film projectors.

 

Graphics make your message clearer

 

So, what is a presentation? It is simply a way of presenting a topic to an audience. For this, an informative speech is enunciated, which is complemented with graphic material to better illustrate the ideas.

 

BluCactus - graphics and stadisticsOn the other hand, to make an effective one, there is another powerful and indispensable tool you must use: slides.

 

A modern presentation

 

Nowadays, creating and showing slides is much easier. What is a presentation? It is a way to orally specific topic to an audience.

 

Anyone who is going to make one can structure it relatively easily. This is thanks to the help of specialized programs. For this reason, anyone who wants it can create an effective presentation from their personal computer.

 

BluCactus - What is a presentation? - a men giving a conference to a bunch of peopleBe memorable

 

Try to remember some of the many presentations you have attended throughout your life. Think about your classes at college or work meetings.

 

PowerPoint slides were likely used in that presentation you remembered.

 

Also, it is possible that the visual material in that was so captivating that it allowed you to immediately get hooked on the information.

 

To achieve the same with your audience you need a good PowerPoint presentation.

 

PowerPoint Presentation

 

Most people relate the word “presentation” to a “.ppt” file. This is the format property of PowerPoint., the Microsoft program that is part of the Office software package. Currently, it is synonymous with the idea it represents. Since when asking many “what is a presentation?” a “.ppt” file is what they will probably answer.

 

BluCactus - What is a presentation? - a men giving a conference to a bunch of peopleA PowerPoint presentation consists of a set of slides organized to expose a particular topic. Hence, when someone tells you to make a presentation, they are suggesting you build a set of PowerPoint slides.

 

Knowing how to use PowerPoint for a presentation

 

The PowerPoint brand name is usually associated with its product.

 

This happens because PowerPoint has broad market penetration. It is not difficult to know the reason. Access to PowerPoint is widespread since all Windows computers have it installed by default. Also, using this software is quite simple.

 

BluCactus - a book with information and a marketing agency logo

Plan your presentation

 

PowerPoint includes a variety of pre-made templates, which allow you to create visually appealing presentations. However, using it to create high-impact presentations requires good planning.

 

When designing the slides, you have to distribute the information strategically and know how to highlight it with the appropriate graphic elements.

 

Communicate your message appropriately

 

What is a presentation? Giving truly memorable presentations is more complex than just taking pre-made PowerPoint layouts and filling them with our information.

 

Making a presentation involves communicating a message appropriately through public speaking skills and the clever use of graphics.

  BluCactus - What is a presentation? - a men giving a conference to a bunch of people

In other words, you should explain the content of your presentation well and use the PowerPoint slides in a way that makes it easier for the public to understand.

 

Other options

 

What is a presentation? PowerPoint is not the only program to design slides and make efficient presentations. A free alternative is Google Slides.

 

The user-friendly platform of Google Slides is quite similar to that of PowerPoint and allows you to store your documents in the cloud. In other words, in virtual storage space.

 

Google Slides does not have as many template options as its competitors. However, it has the advantage of allowing multiple users access to a document for editing it at the same time. A very useful feature when creating a presentation with a team. On the other hand, if you have an Apple-brand computer, a good option is the KeyNote program. KeyNote has tools to allow the user to design creative and eye-catching presentations.

 

Do you want to impact your audience with an effective and original presentation?

BluCactus - contact us information

 

Lastly, it doesn’t matter which program you choose to create your presentations.

 

The key is knowing how to organize and present information clearly and memorably.

 

If you are looking for a Presentation Design Company in Dallas, Texas, that designs highly effective presentations, contact us! Your success will be ours!

 

Quote your project with BluCactus to increase your sales!

 

Quote your project to let us create your Presentation Design
to increase your audience and sales today!

 

 

What is a Pitch Deck?

Capturing the attention and interest of a potential investor or client is the main objective of what a Pitch Deck is. A Pitch Deck is a communication tool that gives your audience an overview of your company and helps you attract investors. It is a brief presentation that is designed for your potential investors to know more about your company and your business plan.

 

This allows us to highlight each of the advantages that your company’s services can provide. Currently, this tool stands out by its effectiveness and the degree of professionalism that it is capable of printing on any business entity. Its use within work and business environments is in the midst of notable consolidation and growth.

 

The Pitch Decks understood as an information platform, is not a completely new tool, in other words, its commercial appearance, which occurred in the workplace of the United States of America, was initially focused on improving the process of offering services by new companies.

 

For this reason, the BluCactus agency in Dallas brings you this new and particular professional service. A service where you can count on a team prepared in each of the details of the creation process of what a Pitch Deck is. In this blog, we provide information regarding this product.

 

What is a Pitch Deck?: Main characteristics and advantages of this highly effective sales tool.

 

BluCactus - What is a pitch deck? - presentations in paper and graphs with blue colorIn general, every Pitch Deck design must have a minimum length of between 10 and 20 slides, in other words, this is enough space to display an overview of any brand or company.

 

The existence of various types of Pitch Deck can be explained as the result of the many occasions and audiences in front of which they must be presented. Thus, they are perfect to give presentations for Demo Days, that is, meetings, where the information the prospect receives, is issued orally.

 

On the other hand, the concept of what a Pitch Deck is is an important part of email marketing campaigns. An area that requires more informative designs and with a higher text load than usual. This implies that all sales-oriented slide designs must be self-explanatory.

 

Tracking slides are the third important element within the Pitch Deck types, in other words companies use this type of platform through social networks.

 

What are the basic and fundamental elements that make up a Pitch Deck presentation? What is a Pitch Deck?

 

BluCactus - What is a pitch deck - presentations in power point with blue colorDue to this wide range of uses, the basic structure of Pitch Decks is usually also very varied. In other words, this has allowed various proposals for methodological unification to have emerged among these sectors, mainly having numerous brands from the United States as main authors.

 

At a commercial level, at least five different proposals can be identified for the general model of what a Pitch Deck is. An important part of these proposals are the models made by companies like 500 Startup, Sequoia Capital, and NexTView Ventures.

 

For explanatory purposes only, in this article, experts from Dallas’ BluCactus agency mention the model proposed by Guy Kawasaki. Expert renowned for his collaborations with the companies Google and Apple, in other words, his proposal is based on a set of 10 slides, where each one of the features small amounts of text.

 

This is the methodological proposal with the least number of slides available. The author maintains the general approach of presenting the concept of what a Pitch Deck is as an instrument for solving problems.

 

1.- Title Slide:

BluCactus - a profesional woman in a suit  

Initially, the author places a slide to present the basic data.

 

It contains information such as the company’s name, address, email, and contact information.

 

The author’s 10-20-30 rule development stands out.

 

These figures correspond to the maximum number of slides (10), the total duration of the presentation (20 min.), and font size (30).

 

2.- What is a Pitch Deck? Problem and Opportunity:

BluCactus - What is a pitch deck? - a team of profesionals in a meeting room  

A problem is the need your company wants to solve through its services offer.

 

It is an essential part of what a Pitch Deck is since the viewer will be able to understand the importance of your initiative.

 

Deploying this element adequately guarantees you more clients or investors for your business.

BluCactus - a profesional men in a suit

3.- Value Proposition:

 

This section corresponds to the methodology capable of highlighting the particularities of the company or the business.

 

This is the stage where the viewer receives information related to the qualities of your brand’s products or the services.

   

BluCactus - What is a pitch deck? - a team of profesionals in a meeting room4.- What is a Pitch Deck? Underlying Magic:

 

It directly coincides with the elaboration process of products, or in the case of services, in other words, the way in which they have been created.

 

Generally, this section of what a Pitch Deck is describes the qualities of these elements.

 

Therefore, the general value of your company.

 

BluCactus - What is a pitch deck? - a team of profesionals in a meeting room5.- Business Model:

 

This is the most commercial element of what a Pitch Deck is.

 

Here, you must make sure potential partners and investors feel identified with your business’ methodologies to establish a plan that allows a collective benefit.

 

Is defined by the ratio between the invested resource and the profit to be obtained.

 

BluCactus - a profesional men in a suit6.- What is a Pitch Deck? Launch Plan:

 

This slide must bring together all the approaches associated with the process of attracting the user or client.

 

Each launch plan must be approached objectively and sequentially.

 

Related with the intentions and potentialities of the company.

 

BluCactus - a profesional men in a suit7.- Competitive Analysis:

 

There, we identify the companies that serve the target audience in a similar way.

 

That we do and that have comparable marketing strategies.

 

This allows us to reflect on the strengths and weaknesses of our company.

 

Afterward, we make reference to the competitive strategies we’re going to apply to defeat our competitors.

 

BluCactus - What is a pitch deck? - a team of profesionals in a meeting room8.- What is a Pitch Deck? Team:

 

We identify the human resources that conform to the company, as well as the personnel that is in charge of implementing marketing strategies.

 

This element of the model is important to define what a Pitch Deck is.

 

The investor’s interest will always be encouraged by the professionalism and reliability that the work team offers him.

 

BluCactus - What is a pitch deck - presentations in power point with blue color

9.- Key financial projections and metrics:

 

The resulting database will represent graphically the company’s.

 

In their financial growth evolution in relation to the arrival of prospects.

     

BluCactus - What is a pitch deck - presentations in paper and graphs with blue color10.- What is a Pitch Deck? Current Status, achievements, schedules, and use of funds:

 

Its function is to provide a closure to the entire system of what is a Pitch Deck.

 

There, we emphasize three important aspects.

 

First, the current state of products understood as their adaptability to the changes to be implemented. Second, we describe the milestones.

 

Finally, we should include investment strategies for financial resources. 

 

BluCactus agency shows you the importance of custom Pitch Deck design services.

 

BluCactus - What is a pitch deck - presentations in paper and graphs with blue colorFor the creation of this type of product, it is possible to contract the services of a digital marketing agency such as BluCactus in Dallas, Texas. Without a doubt, the best option that brands and entrepreneurs have today. 

 

What is a Pitch Deck? A scarcely replicable feature through the use of templates, in other words, to allow the entrepreneur to obtain fast results, these types of digital tools must be designed by experts. 

 

This situation is aggravated by not having previous experience in the layout of what is a Pitch Deck. Therefore the elaboration of this type of product comprises a set of activities that demand a lot of time and energy because to solve this situation, our agency has made this new service module available to you.

 

A set of plans and strategies to facilitate the construction of this support through which your company will obtain the objective set out in its project.

 

How do the professional design services that the BluCactus Agency offers work?

 

BluCactus - a profesional men in a suitWhether you own a start-up company or a large corporation, BluCactus in Dallas, USA, has all the services you need. We have a service module for start-ups and SMEs through the implementation of intensive workshops or workgroups.

 

A system through which a set of advisers and designers of the agency will meet with members of your organization, in other words, the purpose of this meeting is to provide advice to formally present the content of what a Pitch Deck is

 

For any kind of company, our team offers a first plan divided into two consultancies. The first modality is punctual advice: we assist the entrepreneur on previously built projects, improving the quality of everything that is a Pitch Deck.

 

The second modality is ongoing consulting, where our team will guide you through the entire Pitch Deck creation process. The second plan consists of the slides correction service, to refine the details of your Pitch Deck.

 

3 characteristics of Blue Cactus’ Pitch Deck models that make them highly demanded products. What is a Pitch Deck?

   

Due to the level of experience of our designers, our products have guaranteed quality. Because this applies to the variants in the development of what is a Pitch Deck. Considering its use within the online and offline marketTo achieve this, our experts work based on three basic criteria:

 
  • Optimized Designs:BluCactus - a computer with an alarm clock

 

Each of our products has a maximum duration of 3 minutes.

 

This only represents one of the traits that determine their final effectiveness.

 

On the other hand, we reduce the use of text blocks in favor of graphic elements.

 
  • What is a Pitch Deck? Models Exported in PDF:

BluCactus - a computer with a pdf  

The use of software, therefore, our design department adjusts the concept of what a Pitch Deck is to each need, according to the occasion.

 

This is due to the fact that this format allows greater informative stability for the slides.

 

Which avoids possible errors and flaws at the time of their presentation.

    BluCactus - What is a pitch deck - presentations in power point with blue color
  • Models adjusted to the occasion:

 

In order to satisfy the demand for information from all our customers.

 

we provide fully customized Pitch Deck models.

 

Our products have in common an average length of 10 slides.

   

Final Notes: BluCactus Marketing Agency, your best ally for the design of Pitch Deck.

 

We know that each brand or company has the ability to create a unique and unrepeatable quality seal. A reality that for every entrepreneur understands a path that is not usually devoid of difficulties because the BluCactus graphic design agency team provides you with all the tools and services of what a Pitch Deck is so that your management process be completely efficient.

 

BluCactus - conclusionWhat is a Pitch Deck? A process through which each difficulty and challenge will become opportunities for the development and learning in both personal and business scopes.

 

As we previously explained, our team has excellent plans and service structures. Strategies designed with your quality and well-being in mind. In addition, our professionals open the doors to explore new work options within what is a Pitch Deck.

 

Innovation has been precisely the key that has led the BluCactus Pitch Deck Design Agency, in Amsterdam, Netherlands, and Dallas, United States, to gain prestige in the global market.

 

We know how to adequately satisfy the needs of all our clients. That’s why we are glad to please a large list of clients in dynamic cities like Dallas, Austin, San Antonio, Phoenix, Los Angeles, and Las Vegas because we offer high impact solutions for your brand or company, so don’t hesitate any longer! Contact us! Our specialists are here to assist you!

 

Quote your project to let us create your Pitch Deck
to increase your audience and sales today!

 

 

Types of PowerPoint Presentations

The different types of PowerPoint presentations are used on a general level to attract clients. In the digital market, we can identify them according to their functionality. This allows creating a family of very diverse categories from their common elements. On the other hand, this classification has been very useful in regards to its offer as a service. Another determining element is the context and audience to which they will be addressed. 

 

The role that marketing agencies play in identifying the types of PowerPoint presentations is also important. This is because they are organizations that accurately understand the needs of their clients. Based on this, marketing agencies have set trends with their innovative proposals.

 

This article describes these new classifications according to the BluCactus agency criteria. We have created each proposal focusing on quality and customer satisfaction. In addition, we have integrated its structure in a creative and entertaining way.

 

What types of PowerPoint presentations does the BluCactus Marketing agency team offer?

 

BluCactus - Types of PowerPoint Presentations - Men doing a powerpoint presentation in his laptopAmong the wide range of services that BluCactus offers, we include slide design. We have more than a decade of experience providing these presentation design services at our headquarter in Dallas, United States as well as in Amsterdam, The Netherlands, and in Monterrey, Mexico.

 

In fact, this is one of our most demanded products due to the trusted network that we have built with our clients. Among these are brands and companies that have increased their credibility in the market thanks to the use of our designs.

 

A common element of all is their commercial and pragmatic approach. A feature from which we enable graphic structures of slides that conceptually potentiate the sales capabilities of each of your services or products. For this, we include in the presentations the benefits that your potential clients will get from hiring your services.

 

Based on all these elements, the team of the BluCactus Presentation Design Company is able to list the following 10 types of presentations:

 

• Portfolio Presentation

BluCactus - Types of PowerPoint Presentations - Three computers with diferent presentations on their screenThe portfolio presentation ranks first in our services module for multiple reasons. Initially, it is one of the most used slides in the workplace. On the other hand, its elements describe the quality of the services of an organization.

 

Methodologically, it is a set of slides that particularly summarizes the range of products and services that a brand offers. In this presentation, slides have a structure where information is organized according to the classification of your services. Thus, this presentation shows a sample of your services. 

 

Although traditionally associated with promoting products and services, its graphic design style has led it to touch other hemispheres. For example, the labor and academic sector. In contrast, this one is highly versatile. It is easy-to-understand and suitable for all labor contexts. Plus, it can be included as a complement within other types of PowerPoint presentations.

 

Types of PowerPoint presentations, Presentation of the Pitch Deck

BluCactus - Types of PowerPoint Presentations - a laptop with a plant in the backgroundThe Pitch Deck comprises a favorable approach to capture the attention of a potential partner or investor in a certain project. It consists of a platform to apply sales techniques. 

 

An efficient Pitch Deck captures the attention of clients or investors in a short period of time. Multiple elements are part of this particular professional tool. For its design and assembling, BluCactus’ team includes elements of your company’s business plan. On this type of PowerPoint, presentation content is significantly humanized. That is done through the inclusion of the mission and vision statement of the company.

 

Among other important aspects of Pitch Deck presentations, is the possibility of creating it on multiple platforms. It is not only possible to build them in PowerPoint, but also in alternative software such as Keynote or Google Slides. Among the different types, this is usually one of the more complex. Its different proposals generally have a maximum length of between 10 and 15 sheets. A distribution that normally includes elements such as the presentation and body of the work project.

 

• Schedule Presentation

BluCactus - Types of PowerPoint Presentations - schedule presentationAlso known as a Timeline presentation. Its name is due to the fact that presents the data in relation to a time frame. It is a working model based on a time sequence.

 

Business media use it due to its ability to explain processes effectively. Plus, it is excellent to detail the growth of a company based on the sequential execution of its projects. These also display a professional finish that inspires confidence in the viewer.

 

For the creation and design of these types of PowerPoint presentations, an important set of tools and programs intervenes. Our experts perfectly handle all of them. Office Timeline is an example of them. Moreover, our specialists know how to properly identify what type of presentation meets the needs of our clients. In short, the qualities of our team guarantee you a high-quality final product.

 

• Types of PowerPoint Presentations, Roadmap presentation

BluCactus - Types of PowerPoint Presentations - Schedule presentation with a blue backgroundThis includes an information system whose objective is to organize all kinds of processes. For this, its format includes elements that facilitate its understanding. Regarding its duration, the information in this presentation includes the evolution of a project in a time span of between three and ten years. This factor depends on the requirements of the company under analysis.

 

Unlike other types of PowerPoint presentations, the degree of innovation occupies an important place among its elements. Its general constitution aims to identify, control, and project the results of a project.

 

Each design style is directly associated with the Innovation Roadmap. A fundamental aspect of this process is the so-called search fields or evaluation criteria. These are identified after implementing a SWOT analysis. Among all the types of PowerPoint presentations we offer, this is one of the most demanded by BluCactus customers for the launch of a product.

 

Ignite presentation

BluCactus - Types of PowerPoint Presentations - tedxmilehigh presentationWhat distinguishes an Ignite presentation among all types of PowerPoint presentations is its duration, which does not exceed 5 minutes. During this time, you must only use a set of 20 slides.

 

It is this speed in the transmission of information that has generally led to its designation with this particular title. Although its duration is short, it is capable of efficiently addressing content by ensuring the viewer’s attention during the informative speech to be presented.

 

At BluCactus, our design team maintains strict rigor in the execution of this and other types of PowerPoint presentations. The duration of each of your slides does not exceed fifteen seconds. In this way, the speed in the projection of the slides indirectly forces viewers to keep their attention on the speaker. However, this type of PowerPoint presentation has many variations. The international TED Talks event usually includes them, which is why it has become one of the favorite formats for conferences.

 

• Types of PowerPoint Presentations, PechaKucha Presentation

BluCactus - Types of PowerPoint Presentations - presentation color pink with green tonesUnlike other types of PowerPoint presentations, the PechaKucha is relatively new. Specifically, in 2003, by the Japanese creators Astrid Klein and Mark Dytham.

 

The name of this particular Informative presentation mode derives from the Japanese language and is translated as chit-chat. We have included it in BluCactus’ services due to its rapid global acceptance. Our designer team develops them in an original and customized way according to the needs of our clients and prospects.

 

The PechaKucha presentation is made up of 20 slides. The time to present the information of each one of them must not exceed 20 seconds.   As a result, the total duration of this presentation is 6 minutes 40 seconds. The challenge in these types of PowerPoint presentations is that the presenter synchronizes his speech with the presentation of each of the different images.

 

•Catalog Presentation

BluCactus - catalog presentation examples PowerPoint includes the “Photo Album” option to structure different types of catalogs. Our designers use this tool to design different types of PowerPoint presentations in catalog formats. A presentation catalog-type effectively organizes a visual field made up of all the products a company offers. Despite the simplicity of catalog design, to be effective you need the most appropriate professional consultancy. This is exactly what BluCactus offers you.

 

On the other hand, our team also advises you regarding your catalog’s distribution. According to the objectives of your company, we help you define the style of your product. In this way, the different types of PowerPoint presentations we create can be to be projected on digital platforms such as ISSUU.

 

Prestigious digital publishing platform that undoubtedly provides global visibility to any type of document. In order to promote the level of understanding that we have about the client’s needs, our team always makes a preliminary sketch.

 

• Types of PowerPoint presentations, Corporate Presentation

BluCactus - Types of PowerPoint Presentations - corporate preentationCurrently, it represents an important marketing tool for the presentation of any brand image. Its graphic design style must be able to capture the essence and organizational culture of the company. In this way, the corporate presentation represents a direct way of bringing a brand closer to the public. For better viewing, BluCactus designers create this type of presentation in formats adaptable to any device.

 

At our presentation design agency, we include innovative elements of the products we deliver to our prospects. Storytelling is an important part of these elements.

 

It is about telling stories in our clients’ presentations so that they connect effectively with their audience. Furthermore, storytelling allows the audience to remember content for a longer time. Therefore, it represents an element that distinguishes corporate presentations.

 

• Corporate Template

BluCactus - corporate template with a meeting in the backgroundIt is a template that is included in corporate presentations and that works as a means to summarize the information of a company. Also, it represents your corporate identity. Through our services, the client can communicate the elements of his corporate identity in a striking and original way.

 

Incorporating this template into the various types of PowerPoint presentations brings a substantial level of professionalism to its final appearance.

 

Thus, the viewer will have greater confidence in the quality of your company’s products. These templates also show features of the company’s organizational culture so that the viewer becomes familiar with its qualities.

 

• Elevator Pitch

BluCactus - Elevator pitch style with blue backgroundAmong all, it has the shortest duration: between 30 and 60 seconds. Its name derives from this feature. It originated in the mid-1980s through the academic studies of Philip B. Crosby.

 

Due to its level of effectiveness, its use has gained great popularity in recent years. At BluCactus we offer a presentation design service aimed at helping you capture prospects, clients, and potential investors.

 

Our team of designers experts in the different types of PowerPoint presentations structures their work according to the 10/20/30 rule. This is a presentation building resource devised by Guy Kawasaki. This rule indicates that the number of slides on a presentation must be ten. Subsequently, the data on these slides should be exposed within twenty minutes and the font size should be thirty.

 

At our marketing agency BluCactus, we are a team at the forefront of presentation design

 

BluCactus - computer with a power point in a gray backgroundNowadays, we have managed to escape their traditional informational uses. Now they are also an important part of the marketing strategies of many companies in the world. At BluCactus, we create high-impact and efficient presentations to facilitate the process of capturing leads.

 

The focus we give to our products is to provide our customers with much more than a visual system, but rather an excellent support platform for the sales personnel of any corporation, to facilitate their different activities and objectives.

 

Thanks to this, the BluCactus agency turn the different types of PowerPoint presentations into excellent allies for your company with design slides. A process that begins when you put your trust in a professional, competent and efficient team. Contact Us! BluCactus will exceed your expectations!

 

Quote your project to let us create your Pitch Deck
to increase your audience and sales today!

 

19 Presentation Design Trends of 2020

The arrival of a new decade always brings changes to business sectors. However, the different presentation design trends of 2020 seem to be ahead of time and have good chances to stay in the game for many years. These design patterns have experienced such an increasing development that it is now possible to find them representing the corporate image of companies in the United States and the rest of the world.

 

19 Presentation Design Trends of 2020

 

BluCactus-19-Trends-in-Presentation-Design-2020-Trend-0.One of the websites that have influenced the broad use of these presentation design trends is Envato Elements.

 

Through this web portal, users have access to thousands of free presentation templates.

 

Graphic design experts say that the presentation design trends of 2020 are influenced by three popular templates:

 

PowerPoint’s X-note, PowerPoint’s  Analyst and the multipurpose STYLE template.

 

On this blog, we’ll do a detailed analysis of the latest graphic design trends for presentations.

 

1.- Infographics, an amazing way to overview information

 

Since a long time ago, infographics have touched several aspects of the industry and daily life in the United States. Infographics can summarize complex information and make it clearer, simpler, and easier to understand. The inclusion of infographics in the design of presentations will become a tool with greater visibility and renown in 2020.

  BluCactus-19-Trends-in-Presentation-Design-2020-Trend-1-Infographics-as-a-base-in-slide-design

Why use infographics for presentations? Infographics are persuasive and eye-catching. They are ideal for compiling a lot of data (text, charts, graphs, images, and diagrams) into a crystal clear format that is both alluring and compelling. The human brain processes visuals 60,000 times faster than text, so by using infographics your content will instantly look more convincing.

 

One of the elements that have played a major role in turning this graphic tool into a presentation design trend of 2020 is Google Slides. This program shows a collection of prearranged slides that have taken off former limits of the use of exclusive software.

 

Other options for the design of infographics are Envato Elements, Boom Chart Infographics, Digital Utopia, the Google Corporate Business Plan template and the pack of Munkhuumgl.

 

Infographics are a presentation design trend of 2020 that enables your audience to better understand the message you want to convey.  They are easy to read, understand and remember. So, do not hesitate to include them in your presentations and take advantage of their benefits.

 

2.- Visual slides gain traction within the presentation design trends of 2020

 

BluCactus-19-Trends-in-Presentation-Design-2020-Trend-2-The-Consolidation-of-the-concept-of-a-Visual-Slide-within-the-presentation-design-trends-in-2020.Hence, visual slides represent, among the presentation design trends of 2020, the core structure of PowerPoint, Google Slides, Keynote, and all presentation design tools. Visual slides follow the philosophy that less is more, so they only gather key information.

 

It has been shown that the deletion of 50% of the amount of text from a slide deck interferes neither with the transmission nor with the coherence of the message. Moreover, using a greater amount of graphic elements on your presentations it’s the easiest way to keep your audience engaged. For that reason, these presentation design trends of 2020 are visually rich.

 

Good visuals have the power to inspire people to act. Steve Jobs used to know that very well. For that reason, his presentations included powerful images that made the audience keep the focus on his message. Be a memorable speaker taking advantage of the magic of visuals with these presentation design trends of 2020. In BluCactus, we design high-quality images that will properly convey the uniqueness of your brand or company.

 

3.- Charts, Graphs, and Bars

 

BluCactus-19-Trends-in-Presentation-Design-2020-Trend-3-Mixed-informative-complement-of-Tables-and-GraphicsThe new PowerPoint presentation design trends of 2020 will not only include changes exclusively in the areas of graphics and typography but also in the way to display and detail diverse statistical and numerical data.

 

Regarding that, improvements in the two-dimensional and three-dimensional representation of charts, graphs, and statistics are expected. Thus, according to the presentation design trends of 2020, companies in the USA will allow greater data entry on their slides, summarized in different kinds of charts and graphs.

 

Why are charts and graphs great for your presentations? Because with them you can simplify complex statistics and ideas, help the viewers get the point of your speech quickly, and make the information visually pleasing. Keep in mind that the effectiveness of this presentation design trend of 2020 lies in the fact that you must choose rightly which chart or graph to use. For example, pie charts represent proportions, line charts represent trends, and bar charts represent ranks under specific conditions.

 

4.- Image masking: Presentation Design Trends of 2020

 

BluCactus-19-Trends-in-Presentation-Design-2020-Trend-4-Intensive-use-of-image-clipping-masks.Image masking is a non-destructive and reversible process of image editing provided by software like Photoshop and Gimp. It is used to hide some portions of an image and reveal others.

 

This presentation design trends of 2020 enable you to modify images to your liking and to do so you can use the main techniques of image masking:

 
  • Layer masking: It’s useful to make image composites, cut out objects from an image to use it on your slides, and change the opacity of the different portions of an image.
  • Clipping masks: Similar to layer masks in results but different in technique, they help to control the visibility of a layer. This is done by using the content (pixels, shape, or type) and transparency of one layer to moderate the visibility of another.
  • Alpha Channel masking: It’s the best way to handle hard edges like fur, hair, water splash, threaded areas or other complex elements while editing images for your presentations.
 

Due to these wonderful advantages, image masking is a technique that will be widely used this year among other presentation design trends of 2020.

 

5.- Custom typography: presentation design trends of 2020

 

BluCactus-19-Trends-in-Presentation-Design-2020-Trend-5-Fonts-customization.Regarding fonts, graphic designers have stopped using the classical font styles that have dominated the world ever since the mid-90s, Arial, Calibri, and Times New Roman, to use custom typography. Web pages like Envato Elements offer sets of custom fonts that can be assembled with more than 6,000 typefaces. Some of the most popular fonts within this presentation design trends of 2020 are Sophia Script, Walter Modern, Jewel, Fable Bug, and Regular Lunchbox.

 

Custom typography is another great branding tool that is featured in the presentation design trends of 2020. It gives a unique look to your company, as people tend to pay more attention to original looking types than regular ones. Plus, it boosts the process of getting a recognizable brand identity since people will immediately associate your brand with your innovative logo. And last but not least, representing your brand with custom typography will give the freedom to experiment and use text in many creative ways in your presentations.

 

6.- Color Gradient: presentation design trend of 2020

 

BluCactus-19-Trends-in-Presentation-Design-2020-Trend-6-The-prevailing-use-of-the-Color-Gradient.A color gradient is a visual technique, widely used in graphic design, that consists in creating a gradual transition or blending from one color hue to another. This can be made whether with similar colors (for example, light orange to dark red) or with completely contrasting colors (for example, blue and yellow).

 

This technique was very popular during the past decade, which is why we were able to see it on many web page designs of the United States. Now, it has returned to become one of the presentation design trends of 2020.

 

This technique is highly effective because it is extremely versatile and gives your presentation design a unique feeling. Whether you choose it to be bold or subtle, the focal point of a slide or a background element, gradients will always look different and modern. Also, you can add depth and dimension to your slides by playing with mixes, blends of colors, and texture. So, go for it! Use this presentation design trends of 2020 on your slides and add them to stunningly vibrant energy that elevates their design.

 

7.- The simpler, the better

 

BluCactus-19-Trends-in-Presentation-Design-2020-Trend-7-Very-short-duration-slides-templates-for-presentation-design-trends-in-2020.Traditional slides designed to extend the time of your presentation are now out-dated.

 

The motto of the presentation design trends of 2020 is “the simpler, the better”.

 

For that reason, these designs aim to optimize your time and keep your audience’s attention active.

 

There are many strategies you can implement to make your presentations interesting and brief at the same time, like the following:

 
  • Using Master Slides: This is the perfect option if you want to implement changes on each slide without modifying them individually. By only clicking twice, on “View” and “Master” respectively, you can edit all the slides simultaneously.
  • Slide Sorter: It is a PowerPoint feature that also allows you to make global changes to your presentation. You can do check your slides and arrange their order and transition. You can also set the timing of slides, which is great when rehearsing your presentation.
  • Chromecast: You can integrate Google Slides with Chromecast, an app with which you can share your screen with the display. That way, you won’t need any wire during your next presentation. Make sure to disable notifications on your phone to distractions.
 

As long as you keep your slides simple and time-effective, you will get the most out of the presentation design trends of 2020.

 

8.- Minimalism: presentation design trends of 2020

 

BluCactus-19-Trends-in-Presentation-Design-2020-Trend-8-Use-of-minimalism-in-templates-to-achieve-a-greater-effectMinimalist designs focus on avoiding distracting or unnecessary elements on slides. And as it avoids distracting items, it is highly effective to advertise products or services. In this sense, minimalist designs avoid all unnecessary elements and include less color, more white-space, better typography, grid layouts, and essential images. Thus, the key elements of this presentation design trends of 2020 are simplicity, beauty, and functionality.

 

Minimalist graphic designs have become part of the presentation design trends of 2020 by featuring the following characteristics:

 
  • Flat design: In this trend, the design must be simple and stylish. Shadows, textures, and gradients are left apart while all necessary elements are welcome.
  • Limited color schemes: Minimalist designs are known for using monochromatic color palettes, that is, a single-color family. Other color options for this presentation design trends of 2020 are using analogous or complementary color schemes. But remember to use only one or two main colors.
  • Few elements: Only add elements if they’re going to add value to your presentation. Here, strategic placement is king.
  • Use of negative (or white) space: It brings contrast to your slides.
  • Dramatic typography: Minimalism is a presentation design trend of 2020 that invites you to have fun with different fonts. Experiment with styles and sizes and suit them to the message you want to convey.
 

9.- Dynamic Presentations

 

BluCactus-implementation-of-participation-and-feedback-activities-with-the-publicThe presentation design trends of 2020 have a dynamic approach. Throughout the years, it has been shown that audiences prefer attending to interactive presentations, where speakers dedicate time to creating an emotional connection with them. To do so, you must make sure to give an energetic, purposeful, and staged presentation. While planning it, think about it from the audience’s perspective.

 

Ask yourself “As a viewer, what would keep me engaged to a presentation?” and that way you’ll effortlessly create an easy-to-follow structure for your presentation. To follow this presentation design trends of 2020 use ice-breakers to get your audience in a good mood. Make sure to get them immediately involved. If you feel you’re losing their attention, ask them questions to clear any confusion they might have. Make them feel comfortable and amused.

 

Websites like Graphic River or Eureka offer versatile slide decks that will help you accomplish these goals. Eureka, for example, shows 200 templates associated with this presentation design trends of 2020. Our graphic designers point out the following models as highly effective for business environments: models #32, #201 and #202.

 

10.- Go Blue! Presentation design trends of 2020

 

BluCactus-Blue-as-the-primary-color-tone-for-presentation-design-trends-in-2020-according-to-the-Pantone-InstituteThis presentation design trend of 2020 refers to chromatic and luminosity aspects. The Pantone Color Institute has achieved international prominence, especially in the United States, due to its ability to influence trends in business graphic design.

 

Based on its experience, it has provided data about the projections of this color among the design trends of 2020. This institute has assured that this year’s color will be classic blue or, more properly, Classic Blue-194052. In consequence, it is expected a higher consumption rate of this color within the presentation design trends of 2020.

 

You can use Adobe to explore the versatility of the blue color hue. Light blues to give your slides a refreshing and friendly look. Dark blues make your content feel strong and reliable. Hence, going blue is an excellent option for corporate designs.

 

11.- Self-Running Presentations

 

BluCactus - powerpoint presentationsFor several years, the latest PowerPoint versions have outlined its ability to create independent animation and transition effects. This has allowed users to have at their disposal a greater number of graphic resources. Self-running or auto-playing presentations can be a great addition to your brand’s or company’s image at conventions or conferences.

 

It can be useful at conferences where the speaker is absent, to train employees, or to reach remote clients. This presentation design trends of 2020 are very easy to implement and it will make your presentation look polished and professional. PowerPoint enables you to set up the presentation and record the slides’ timing in a few steps. After that, you just have to record your slide show and you will be ready to succeed with your presentation.

 

Plus, this is also a great tool when you have to give presentations under tight limits of time.  They can help you determine accurately the time that your speech will take and rehearse it.

 

12.- Muck-up templates

 

BluCactus-19-Trends-in-Presentation-Design-2020-Trend-12-Mockup-templates-for-real-time-previews.This presentation design trend of 2020 is incredibly useful when you need to visualize a product that must be developed in the future. By using mock-up templates you can create more realistic designs that will help you define whether to carry out a project or not. Mock-up templates allow you to visualize your logo printed and attached to different objects.

 

Professional designers create their mock-ups with layer effects of programs like Photoshop and Adobe Illustrator. However, there is nothing to worry about if you have an amateur level in design, as you can find many free resources on the web that will help you implement this presentation design trends of 2020. One of them is the website PSD mock-up, where there are thousands of options to design any project you have in mind smoothly.

 

Thus, your brand or company can save money on printing and assembly since you can show your clients a much more realistic and approximate idea of how would the design look on different graphic supports.

 

13.- Icons: presentation design trends of 2020

 

BluCactus-19-Trends-in-Presentation-Design-2020-Trend-13-Compression-and-simplification-of-concepts-through-the-use-of-icon-systemsThe use of icons is a strategy that adds energy and simplicity to the presentation. The most commonly used icons within the presentation design trends of 2020 are the ones of light bulbs, magnifying glasses, funnels, houses, as well as arrows, numbers, and emojis.

 

Including icons on your slides can help you reduce text blocks and save design time. Plus, icons are meaningful and universal, and they are effective communication tools as they reduce some concepts to simple shapes.

 

To choose the right icon you must be creative. Think about which one better symbolizes your ideas and to which style you would like to stick throughout your presentation. Then, make sure to choose the right format to have a clear image, and have fun with your icon recoloring it or wrapping it up.

 

14.- Self-running animations

 

BluCactus-Autonomous-slide-animation-and-its-relationship-to-presentation-design-trends-in-2020.Recently, it has been shown a decline in the quality of animation effects of professional presentations in some business sectors of the United States.

 

Thanks to the market’s tendencies to focus professional efforts on specific activities, entrepreneurs have outsourced the process of presentation design.

 

To satisfy the demand for self-running animation trends, specialists have created designs that include the movement of AutoShapes, images, and other graphic elements.

 

Websites like Vega, The Power of PowerPoint, Procyon, Business Infographics, Business Strategy, and JD allow you to create this presentation design trend of 2020.

 

15.- Ready-made slides for professional uses

 

BluCactus-Greater-proliferation-of-pre-assembled-templates-for-professional-models.Ready-made slides are templates that are perfect to assemble professionally effective PowerPoint presentations.

 

They include visual techniques like vectorization in layers as well as displaying the information in a consistent and easy-to-understand format.

 

The use of infographics within them is also popular.

 

Some of the templates associated with the presentation design trends of 2020 are:

 

Golazo, Native, The Press, Green Creative, MPoint, Space, and Highland.

 

16.- Macmorris template: presentation design trends of 2020

 

BluCactus-Macmorris-presentation-model-and-its-high-level-of-preference-for-presentation-design-trends-in-2020.The Macmorris template is a stylish, colorful template that is perfect for corporate presentations.

 

It’s multipurpose, minimalist, and aesthetically pleasing, and it can be downloaded for free on the website Slides Carnival.

 

This eye-catching template has 25 fully editable slides, so you can easily adjust it to the content of your presentation. Its design is quite dynamic.

 

It works well with any color or photo background. It also features multiple options for graphs, charts, and tables. Plus, the Macmorris template displays 80 different icons that will help you add energy to your text.

 

17.- LucidPress for business presentations

 

BluCactus-The-Modernist-style-of-the-LucidPress-corporate-model-for-presentations-in-business-environments.LucidPress is an amazing platform that helps you create stunning business presentations.

 

It is a great tool for large companies that want to strengthen their brands with better marketing strategies.

 

This website promotes the rapid and effective implementation of the varied presentation design trends of 2020, such as:

 
  • Cloud-based storage system: You can access your designs from anywhere.
  • It’s intuitive: LucidPress’s platform allows you to start from scratch with its intuitive, drag-and-drop editor.
  • A wide variety of templates: Beautiful templates that will instantly charm your target audience.
  • Document automation: Handy settings that will help you save time on last-minute tasks.

18.- Gower template

 

BluCactus-Gower-template-and-the-unparalleled-opportunities-it-offers-to-work-in-a-completely-creative-environmentThis presentation design trend of 2020 is appropriate for meetings, conferences, and product releases. The Gower template has a modern minimalist design.

 

It includes a creative collection of 80 icons and pleasant styles for charts, tables, and graphs. You will feel like an expert swapping out colors and changing fonts to highlight smoothly the information on your slides.

 

Currently, this template is available on websites like Slides Carnival. There you can download it for free and use it on PowerPoint, Google Slides, or any other presentation software.

 

This template has 25 unique slides that will allow you to offer to your audience a fully pleasing experience.

 

19.- Disruptive innovation within the presentation design trends of 2020

 

Disruptive innovation is a popular concept within the fields of entrepreneurship and technology. It has been in use since the late XX century. From then, it has become synonymous with social progress and, therefore, the basis of the current scientific advancement.

  BluCactus-Disruptive-innovation-within-Power-Point-as-a-graphic-trend-of-2020

For the presentation design trends of 2020, we glimpse the birth of solid tools that add creativity and comfort to the design of presentations.

 

One of the most popular templates of this kind is the Juliet template. This model is dynamic and colorful. It is also practical because it allows you to do a lot of changes regarding color, images, and programming.

 

However, it doesn’t include a large space for text because its design is minimalist. You can download this template from the website Slides Carnival.

 

It is an excellent example of the presentation design trends of 2020 which convey a sense of innovation, personal development, and emotional intelligence.

 

Final Notes: BluCactus, the marketing agency at the forefront of presentation design trends of 2020

 

Graphic design is an essential element of digital marketing because nothing sells more than a well-conveyed idea. That’s why our team of creative and innovative designers always stays at the forefront of the new design trends. With BluCactus, Presentation Design Company, your brand or company will benefit from:

 
  • Strategic presentations with fresh and creative material specially designed for your target audience.
  • Increase the impact of your message since you will get high-quality material that will receive the acceptance of your listeners.
  • And last but not least, you will boost the growth of your brand or company.
 

So, what are you waiting for? Contact us now and you will love the results!

 

Quote your project to let us create your Pitch Deck
to increase your audience and sales today!

18 incredible Graphic Design Trends in 2020

More than just the arrival of a new year, 2020 marks the beginning of a whole new decade. By itself, that means that our society will increase its appetite for the consumption of information. For this reason, we will show you the 18 incredible trends in graphic design in 2020.

 

BluCactus - graphic design Trends in 2020 - graphic design with black background and a green 2020 yearA new decade represents an opportunity for the creation of new graphic design trends in 2020.

 

These new trends will build future conditions in how the public and society interact with your brand’s marketing.

 

18 incredible graphic design trends in 2020

 

Predicting the arrival of new graphic design trends in 2020 is and has never been an easy task. Graphic design constantly changes year by year and they’re many times very unpredictable. However, BluCactus has been able to develop realistic predictions for future graphic design trends.

 

BluCactus - graphic design Trends in 2020 - red rocket with a black background

Based on real data, it’s important to determine how the graphic design trends in 2020 and for the rest of the next decade will evolve. We determine how they will keep some modalities already consolidated from other years.

 

We will also analyze the emergence of other styles completely nonexistent today.

 

The objective of graphic design will always be to capture the attention of the recipient and the general public.

 

Graphic design is one of the most important resources that every company or brand needs for its consolidation and operation.

 

The year 2020 and the different changes that the web design market will go through.

  BluCactus - graphic design Trends in 2020 - computer with blue background

The different new styles and trends of graphic design in 2020 are going to focus on the field of photography. As you can see throughout this article, the field of photography is in itself the commonplace of departure of various trends and styles of composition.

 

This is how it will be possible to appreciate the lower use of compositions based on flat layers.

 

We will also see a proliferation of structures of greater dimensionality among them, such as 3D planes.

 

The textures will evolve into a more complex environment, giving an illusion of hyperrealism.

 

This last feature will obtain important fields of application based on elements from both the biotic and abiotic environments that surround them.

 

18 incredible graphic design Trends in 2020, Graphic Design Trends

 

Within this ingenious field of action, marketing at a general level will be in search of graphic design trends in 2020. These graphic design trends in 2020 should have proposals that separate reality from virtuality.

 

Using dynamism and hyper-realistic textures will be helpful. Previously characteristics display certain types of lenses entity in the photography network. Based on this whole set of features, it’s possible to list a minimum of fifteen graphic design trends in 2020 that are able to respond effectively to these assumptions. 

 

1.- The minimalist design with its application and modes of use

  BluCactus - graphic design Trends in 2020 - girl with a sunflower and a green background

18 incredible graphic design Trends in 2020. The German architect Mies Van Der Rohe introduced the phrase ” less is more ” as a fundamental part of each and every one of his proposals. Since his time, graphic minimalism, as we know it, has been present within each aspect of our lives.

 

There is a reason why countless experts believe that it’s an important movement within the next graphic design Trends in 2020.

 

This reason is its ability to synthesize ideas in a full, stable and coherent way, and this marked its use during the years 2018 and 2019.

 

Previously, graphic minimalism that took great importance during the 1980s.  This happened mainly from the hand of advertising and tourism agencies,  it is an opportunity to present advertising offers. 

 

1.1 Totally free designs are use

 

BluCactus - graphic design Trends in 2020 - logo with a minimalist design captionThe use of minimalist graphic design is characterized by the use of designs totally free of visual weight, typographies of great simplicity and a considerable number of blank spaces.

 

The use of this type of graphic design trends in 2020 does not imply immediate effectiveness.

 

Much of the success in the subsequent advertising is dependent on your expertise in graphic design. It falls largely on knowing if your company is really feasible for the application of this type of tool.

 

And if there is also the talent and vision necessary for the construction of this type of compositions successfully.

 

1.2 18 incredible graphic design Trends in 2020, Interaction or dynamism of its elements

 

Generally, the effectiveness depends on five principles or assumptions. Like the title, the space, the interaction of its elements, in general. Despite its simplicity, a highly effective minimalist design always pursues the task of constantly innovating.

  BluCactus - graphic design Trends in 2020 - image with a sale icon with light colors

Avoiding completely monotonous and boring constructions, while maintaining the image of the company and retaining its freshness.

  In itself, this is not a total and absolute novelty. However, it’s predicted that, for the next decade, minimalist design will be closely related to other types of graphic design trends in 2020 within the web, These are factors from which it will take a big boost.  

Such elements refer to strategies such as micro-animations and short videos.

 

Strong fonts, asymmetric design, augmented reality, chatbots and augmented reality web pages are other elements that will include minimalism.

 

2.- The degradation of color and its various new techniques

 

BluCactus - graphic design Trends in 2020 - girl holding a sunflower with a flower backgroundAccording to multiple studies, the human brain has a wide range of preferences for the type of visual content that is easy to assimilate.

 

Hence, the use of compositions where the primary color is replaced by others based on a solid and constant degradation has become a trend.

 

Different digital marketing techniques, as well as the large field of social networks, have made great opportunities based on it.

 

Current color degradation techniques, like other graphic design trends in 2020, also take root in the 70s and 80s. This technique is support by graphic designer Hamish Symth.

 

2.1 The Ombre phenomenon

 

18 incredible graphic design Trends in 2020. Ombre, or gradient of color, as this phenomenon is usually known, has been used since 2013. It’s based on a palette made predominantly based on deep pink.

 

The spokeswoman of the Pantone Institute of Color, Laurie Pressman, says that the impact in the coming decade is coming soon.

  BluCactus -logo with a colorful background on it

Particularly the direct consequence of the role that digital marketing has played towards its expansion and consolidation in general.

 

The degradation of color has been within universes such as Instagram, Boomerang, Layout, Hyperlapse. You can also find various genres of apps related to the IOS10 family of products. Digital marketing agencies have been the cause of such resurgence.

 

For example such as those provided by Stephen Palmer, an expert in visual psychology at the University of California, San Diego.

 

The innate sense of security associated with the smooth transition between two or more shades is the factor that’s the trigger for the cyclic behavior of fashionThis is one more element that explains the similarity between the trends in graphic design in 2020 and those that visual products used in the mid-1970s.

 

3.- Development of Contrast Techniques

 

The use of light values ​​that reflect opposition, divergence and an intelligent rupture of traditional designs is another manifestation of the different graphic design trends in 2020.

  BluCactus - Girl with long hair smelling a sunflower with light background

They had already taken an important part during 2019 and will undoubtedly not disappear after that year. It’s that in itself it allows brands to offer products and websites capable of differentiating themselves from the rest of their competitors.

 

And so they get the attention of a significant group of users. There are currently seven types of totally contrast techniques that govern the competitive digital market.

 

To begin, it is possible to cite the monochrome contrast. A field of the application directly derived from minimalism.

 

Monochrome contrast allows itself to sustain a web composition based on the use of white typography and ghost buttons.

 

Essentially, it’s about the use of most shades of the same color. The contrast of shady colors is another trend that is popular. Being able to concentrate on proposals in which the dull funds predominate with elements of great luminosity. This gives each web page or designs a surprising state of dynamism.

 

3.1 18 incredible graphic design Trends in 2020, Monochromatic Contrast

BluCactus - BluCactus logo with a monochromatic background  

More practically applicable in the offline world, brands and companies can find a perfect ally in the technique of block and flip. It is found when setting up your various brochures and business cards.

 

The contrast is set by giving chromatic opposition to each of the faces of the element. The latest graphic design trends in 2020, they point to the use of neutral backgrounds with bright colors.

 

In the trends of graphic design in 2020, another of the elements is the use of different contrast techniques. 

BluCactus - BluCactus logo with a monochromatic background  

The user interface is optimized by using color contrast at the main user action points.

 

This way, you will create more efficient web pages and enhance the existing link between company and consumer.

 

You can not forget the text highlighting techniques, which is supported by the contrast of typography-background.

 

Social networks already use this technique.

 

4.- Futuristic Design

 

The futuristic design is an easily recognizable graphic trend for presenting, to a greater extent, compositions made by using black as a background.

 

This supports chromatic elements in neon and diverse colors. All this is always presented under a veil of great dynamism and exotic joviality. Futuristic compositions use elements such as freshness and ultra modernity.

 

BluCactus - Girl with long hair smelling a sunflower with a futuristic designIt has more than a century of existence within the world of art and is backed by a strong Italian influence.

 

Futurism has taken important brands to the different styles and trends of graphic design in 2020. These is predicting to continue after the arrival of the new decade.

 

Graphic futurism surprises its multiple fields of applicability and compared to how it occurs in front of other types of trends.

 

From the very beginning, futurism has been characterized by a marked break with the classic values ​​of the past. It provides a greater focus on the world of industry, commerciality and technological aspects that surround our society every day.

 

In the web market, futurism stands out among all styles and trends of graphic design in 2020. It’s a movement that has a pleasant influence on the level of development of brands, with typography as the main means of support and support.

 

4.1 Very Futuristic Compositions

 

By the year 2020, futuristic compositions will still be marked by the guidelines provided by the poet Filippo Tommaso Marinetti. The typography itself comes alive and is capable of processing, images, sensations and even sentimentality beyond what traditional grammar rules allow.

 

BluCactus - logo with a futuristic composition effectA great example of this is the 1914 book Zang Tumb Tumb by the same author belonging.

 

This trend of graphic design in 2020 is largely to express the dynamism of each of its spectators. A typographic construction can produce an even more powerful visual result than a logo.

 

Technology companies are increasingly opting for futurism only to the creation of color palettes where the contrast between light and dark.

 

They also add elements such as the gradient duotone, dynamic illustrations and traditional photographs of surprising naturality.

 

5.- 18 incredible graphic design Trends in 2020. New styles and combinations of typography

  BluCactus - Girl with long hair smelling a sunflower

They already have great acceptance and applicability in the market.

 

The innovation that they bring lies in the way in which these different styles and trends of graphic design in 2020, as well as their various typographical sources.

 

This gives it a high versatility index regarding the product, moment, scope and purpose with which they are being used. An excellent starting point for this type of reform is made up of several applications on the same website.

 

This is an online source combination service designed to find the most appropriate and visually sustainable permutations for each design.

 

By using graphic design trends in 2020, creators can count on a total of 170 different typefaces to be combined. There is a minimum of seven highly effective combinations. These include Playfair Screen with Source Sans Pro, Elsie with Roboto, Dancing Script with Josefin Sans and Wendy One with Lato.

 

5.1 Hand-drawn fonts, 18 amazing graphic design trends in 2020

 

BluCactus - hand drawn font with green and blue color on intAmong other variants of this process, there is the use and creation of hand-drawn fonts. Generally using brush strokes and grunge-style edges, they turn out to be highly demanded compositions.

 

They also represent a propitious space to create a contrast of textures ranging from aluminum foil to watercolor.

 

Its efficiency and apparent simplicity, the creation of a handmade typeface are fully functional is not an easy process.

 

Every week, hundreds of new manual typefaces are created, of which only small fractions will be able to occupy a prominent place among the styles and trends of graphic design. This represents an unpredictable point regarding manual typefaces.

 

5.2 The New Typographies of 2020

 

BluCactus - an open tablet with an example of a 2020 typographyThe chromatic sources of OpenType constitute a safe field for the procreation of this type of style and trends of graphic design.

 

They have a visual quality that depends on the type of SVG data. Within the universe of photoshop, tools such as FontSelf will gain greater prominence.

 

The creators can combine and extend their functionalities over a much more extensive and nourished field of use than now exists.

 

We cannot conclude this segment without mentioning version 1.8 of the OpenType source. This is a joint effort that will come from the association of Microsoft, Apple, Google, and Adobe. This marks the arrival of new graphic design trends in 2020 in which the transition between styles over its typography.

 

6.- The rise of .gif stickers as an effective sales instrument

 

18 incredible graphic design Trends in 2020.  They are the first graphic representation that the web in its history has been able to tell.  However, today it has almost inevitably become a famous trend. It has decades of presence in a multitude of campaigns and business experiments.

 

However it has been only social networks, more particularly during the last five years, that has actually been able to give it the value and place that they contain.

 

The gif, rather than a graphic and dynamic entity, is a multi-functional unit of visual data, capable of transmitting simplistic messages.

 

However, it can leave a great impact on the way of thinking of the user that acts as their clear receiver. It’s estimated that approximately 65% ​​of consumers of social media content have made Gif part of their cyber reality. Therefore, this represents a manifestation that scales towards the graphic design trends in 2020 without any problem.

 

6.1 18 incredible graphic design Trends in 2020. Graphics Interchange Format

 

The acronym Gif, which comes from the English phrase Graphic Interchange Format, has a direct relationship with the users’ keyboard. Widely characterized by having a high emotional load, which in itself excludes the semantics of words and manages to influence the processes of thought and behavior of society.

 

This last feature is the element that social media companies are taking advantage of and that in the future will be marked by profitability in the process of management and consumption of gifs.

 

The initial part of this process has been the development of Gif Stickers, mostly present in mobile communication. Their shareability has allowed them to be part of areas such as Snapchat and Instagram Stories.

 

The year 2019 has been a period of time many brands have been able to create their own Stickers, with the intention of allowing the user to familiarize themselves with their quality. Some examples of such initiatives have been the companies Bud Light, Red Bull, T-Mobile, Gucci, and Jolly Rancher.

 

7.- Vector Animation as a growing trend within the styles and 18 incredible graphic design Trends in 2020

 

Unlike gifs, animated vectors can enclose themselves with a mobility code at a more complex and open level than any other non-audiovisual graphic representations.

 

The software that during the last decade, has been able to make the most representative example of this movement to a commercial level has been Flash and Synfig Studio. Both are programs that use 2D constructions to provide mobility to previously defined pieces and chromatic elements.

 

BluCactus - Girl with long hair smelling a sunflower with skyblue backgroundThe intention of the creators of these tools has been to leave the interpolation phenomenon behind, granting high quality and to the finished product. They’re always with a plane by their X and Y coordinates.

 

By using animation techniques, the movement obtain is completely homogeneous and fluid.

 

So the number of people in the process is reduced while, for the final company, it implies direct conservation in the quality of its implementation. To achieve this type of design, two drawing and construction techniques can be used.

 

The first one, known as morphing or construction animation, allows the software to use two frames as a reference to create intermediate positioning values. Thus allowing the direct illusion of movement. The second one is known as cutout animation or animation by cuts. It’s only applied to bitmap objects where its expression depends on movements such as rotation, scaling and translation at various times.

 

7.1 Motion Graphics

 

For the year 2020 and its subsequent years, this graphic trend will also share ground with a new animation system that has gained space in recent years. The use of motion graphics, or vectors, will you companies even more accurate appreciation and customization in terms of design and finish.

 

We will look at what is outlined for this type of information media, which can be distinguished between the trends in graphic design in 2020. 

 

There are various manifestations of morphing, which are unique transitions whose effect on the human eye is lasting. Another of the effects of great importance for marketing will be the metallic finish with plastics and gloss.  This will happen thanks to the high control of light and the formation of effervescent plasticity.

 

Within the 18 incredible trends in graphic design in 2020, motion graphics will also allow for a final objective so far never seen before in graphic design styles and trends. This is the combination of 2D and 3D compositions. So far it has been able to survive only in fields specialized design.

 

All this is complemented with effects of great finish like the liquid, splashed, the glitch effect and a revival of cinematography.

 

8.- 18 incredible trends in graphic design in 2020, development of animated logos and minimalist style in black and white

 

The next decade involves the point of the arrival of a new set of changes and reforms in various trends of graphic design in 2020. 

  BluCactus - logo with black and white as an example

However, the way in which this trend will respond to the change of the decade will be represented by guidelines. These guidelines are even more unique than those that govern the regular elements of any composition.

 

All these characteristics are oriented to the fact that every logo has a commercial life period equivalent to about 10 years.

 

A period of time than other types of composition belonging to the various styles and trends of graphic design in 2020 may have been allowed.

 

This is a feature that shines when a brand manages to be really successful and achieves positioning itself within its niche market in a high. The challenge for the year 2020 is to innovate in terms of these designs without making the brands lose their essence.

 

8.1 Development of Animated Logos

 

BluCactus - zoomorphic fox figure as an exampleTwo ways are anticipated in which it will be possible to achieve the optimization of these elements without disturbing the general corporate identity of any company.

 

The first of these is the development of animated logos. Animated logos are important not only in terms of the visual dynamism that they will be able to contribute.

 

They’re also important due to the incorporation of cartoonish representations that intensify the degree of union with their audience.

 

Every brand can have an agent of greater friendliness, simplicity, thus promoting the entertainment of the public, which will be quick with these elements. For that reason, there is great potential in the use of zoomorphic figures.

 

8.2 Logo Construction, 18 incredible graphic design trends in 2020

 

An element is the use of edges with thick eyeliner, which gives an appearance similar to the traces of a marker.

 

BluCactus - logo construction as an exampleThe sale of the use of these tools in the animation of logos offers an excellent visual result. Especially when it’s different types of formats and surfaces, whether in business cards, notices, even industrial size fences.

 

As a second strategy for the construction of efficient logos for 18 incredible trends in graphic design in 2020. Predict the rise of the minimalist trend in association with a black and white contrast.

 

Despite its apparent simplicity, minimalist trends in the logo are very powerful. Alone and being used in the right way, it may be able to convey messages as complex as a total and coherent logo.

 

In this case, the color contrast between the values ​​of light and dark are the use of a custom typeface, while providing animation. Such elements in the direct association have already proven to be able to wake up make the commercial appetite of the consumer or Internet user.

 

9.- Gradient Color Palettes for logos

 

Very few brands globally actually make a certain color an absolutely representative value of its total idiosyncrasy and the services offered by them. When this happens you can always opt for the development of a logo formed by degradation of colors.

 

BluCactus - Example of a logo with the gradient effect on it

The style of degraded colors makes a difference and allows a certain corporation to gain an identity.

 

Among the 18 incredible trends in graphic design in 2020, this type has been a firm reality in previous years.

 

And without a doubt, given their power, they will continue to gain ground in the world market of the next decade.

 

Within the design of logos, color degradation is therefore positioned as the second process that will gain greater strength by 2020. For example, the sunset, the dawn or the originality and innovation of a futuristic environment.

 

The creation of color palettes that wish to generate this type of effect should, therefore, use the transition without interruptions between the colors of their elements. Or to the sudden nuances as it happens at the time of the assembly composed of strips or figures of different colors.

 

9.1 The Chromatic Bets

 

The process is to diversify the chromatic bets of the same palette, only showing its spectrum on the same color.

 

BluCactus - chromatic logo exampleThis is done when the designer or client wishes to preserve the simplicity of their designs, as well as their sense of professionalism.

 

This type of gradient is characterized as “analogous” functionality since they distribute the visual weight between two color values ​​that are chromatically opposed.

 

This is an element that in itself provides stability and syncretism in general. Two elements that together are capable of creating totally pleasing values ​​to the eye.

 

It’s necessary to place particular emphasis on the fact that all the 18 incredible trends in graphic design in 2020 will not be able to put aside the return of retro fashion.

 

Especially of those designs where it prevents the texture of worn paper, the grunge effect, and the applied use of natural pastel shades.

 

This works best in those brands that complement their products with various manifestations of furniture and props.

 

10.- Isometric and 3D logos

 

An isometric logo takes advantage of other types of tools because it’s an entity capable of proposing a visual challenge to the viewer. It has a profound impact on their way of assimilating their information and content.

 

BluCactus - 3d logo exampleDuring the last five years, the isometric design has been able to branch out into multiple trends in graphic design in 2020. This is achieved by using a combination of 3D spaces on a single two-dimensional plane.

 

It always leaves an open field for the designer to play freely with space in such a way that the viewer’s own gaze is what creates a sense of movement.

 

For the next part of the 18 incredible trends in graphic design in 2020, the process is orient accord to the complementary style.

 

In the first place, minimalism makes an appearance once again. 3D logos used almost all of the color palette are falling into disuse today in favor of other models whose primary tones are easier to identify.

 

This allows them to become an important information container for brands. They can also be part of the corporate image of a brand as an efficient subsystem.

 

10.1 Variants for 3D Logos

 

Continuing with the variants for 3D logos, they stand out for the use of those built with single-line based schemes. Where its framework can be structured based on repetitive patterns of graphic behavior. Or through the intersection and rupture of numerous vector segments.

 

BluCactus - 3d logo design exampleThe role that this art-style plays within its tendency rest on the fact of finding the neatness and quality of its essence in a brief set of strokes.

 

When desired, you capture greater particularity without abandoning the effectiveness of line design. You can choose to complement the structure through the action of contrast between rustic and nominally classic textures.

 

The isometric illustrations had as their main starting point in the cryptocurrency business. Initially, the used to present new products in a more futuristic and commercially attractive way. With the passage of time, they have diversified together with 3D reality.

 

They are the most representative face of strategies within the margins of areas such as advertising, films, video games, and television commercials. They can also work in addition to other styles and trends of graphic design.

 

It’s estimated that its expansion will continue with more business branches where the creative transmission of knowledge is encouraged, such as educational and explanatory videos. All this is based on the ability it has to create hyper-realistic illusions which clearly do not exist within the real world.

 

11.- Kawaii design

 

BluCactus-mega-Blog-Kawaii-EnglishKawaii design is another style that has occupied a significant fraction of the world in recent decades and it is beginning to fully develop in a graphic and cultural way.

 

As a representative movement of oriental roots that will undoubtedly have a great boom for the mid-2020s. Etymologically the term Kawaii is an adjective from the Japanese language. It designates an object, person or circumstance that has remarkable features and characteristics of tenderness or sweetness.

 

Kawaii is to represent animated symbols, humanized everyday objects or the cartoon representation of products derived from the natural environment. This is a set of graphic idioms that are spatial features. Among those is a pronounced use of animals such as bears, rabbits, various felines among others. Kawaii design has chromaticity compositions. It also has a predominant use of brightly colored shades or coming from the range of pastel colors.

 

11.1 Cultural Origins

 

BluCactus - hello kitty with his creator shintaro tsujiThe cultural origins of this movement are traced from the year 1960. This is the time in which the first toys in the form of stuffed animals could be appreciated, comprising sale sets configured based on humanized zoomorphic figures.

 

A commercial product that works with the brand and franchise of Hello Kitty.

 

The Japanese businessman Shintaro Tsuji, through the creation of the Sanrio brand, or the Yamanashi Silk Company as it was originally known, is owed part of that credit.

 

It has been through his successive business that Kawaii successfully entered the contemporary western world. And more properly since 1970, it’s from that date that it became recognized as a true phenomenon of global marketing.

 

11.2 Influence on contemporary pop culture

 

BluCactus - Kawaii designsAnother of the incredible achievements that kawaii design has been able to build within the trends of graphic design in 2020 is its influence on contemporary pop culture.

 

Also included in all types of merchandising, there are valid strategies of Kawaii design that only increase your commercial appetite. This is another important reason that has allowed its survival for this 2020.

 

For the composition of this type of work, the proper implementation of two main features is necessary. The expression is the most important, always with elements such as black eyes and a simplistic structure.

 

The mouth all in size and always aligned with the plane of the nose. All this continues under the idea of simplification. Each structure is made with elements such as color palettes and complex shapes. It’s important to use the predominance of a compact, curved shape and sometimes the absence of essential parts such as fingers, nose, and mouth.

 

12.- Retro Denomination: (80’s)

 

The retro style of the 80s, as a graphic trend, is today a very consolidated proliferation of what was once the evolution of social postmodernism applied to the arts. Since its emergence, this evolutionary stage of graphic design had as its point of origin three important global sources of passion, ideas, and development.

 

BluCactus - Girl with long haie smelling a sunflower with purple glassesThe first of them is known as the San Francisco School, which had as top representatives renowned designers such as William Longhauser and Michael Graves.

 

Their compositions created the style of that decade represented by the combination of textures, geometric figures and color contrast.

 

The revolutionary part of these original 18 incredible trends in graphic design in 2020 was to leave behind the principles of the image as a communicative entity. The other two important sources in this decade were the Memphis Group of Italy and the Movida Madrileña in Spain.

 

Much of the collaborations, designs and graphic aspects developed at this time borrowed elements of Art Nouveau and Art Deco. These were characteristic movements of the 20s and 30s.

 

12.1 Artistic guidelines, 18 incredible graphic design Trends in 2020

 

BluCactus - paula scher design they are two postersThere are many reasons why it’s thought that this whole set of artistic guidelines will occupy a dominant position within the styles.

 

They lie in the fact that rather than one specific era, retro fashion designs are capable of transmitting a lifestyle of their own.

 

These are features that will contribute positively to any growing brand. The works of the renowned Paula Scher are also very important for the styles and trends of graphic design in 2020.

 

The green, yellow and pink tones are a meaningful and truthful way to exalt the message that one wishes to transmit and communicate.

 

13.- Vintage Style, Decade of the 30s and 50s

  BluCactus - image with the vintage effect on it and a girl smelling a sunflowerThe vintage style is today a trend that is normally representative of the global atmosphere that prevailed during the 80s and 90s. This can find its most representative example in numerous brand logos and corporate identity products.  

Starting from these elements, it is possible to find the rapid characteristics of vintage that have made it an important part of the 18 incredible trends in graphic design in 2020 and of our future.

 

In the first place, this type of design is about constructions following simple lines and simple forms. They are totally pleasing to the eye and of low visual weight.

 

13.1 Vintage style typography

 

Apart from that, vintage presents a scarce and very poorly colored color palette. Generally a very light, almost pastel tone.

  BluCactus - image with the vintage effect on it

Generally, this era uses a lot of a chromatically unappealing advertisement of discrete tones and of remarkably low luminosity.

 

The final set is a construction that leads to the use of emotion. As a complementary vehicle to the consumption of products.

 

Another of the most important factors of this style is its typography, which exhibits very high contrasts between shades. Structurally, they must represent hand-drawn strokes, which allows greater malleability of their content, visually speaking.

 

The vintage style is also a perfect indicator of the exact transmission of emotions, feelings, and atmospheres. On a commercial level, another feature that has allowed the validity of this work style within the various styles and trends of graphic design in 2020 is the use of background resources.

 

13.2 How is the Vintage Style achieve?

 

BluCactus - image with the vintage effect on itThe effect of vintage is achieved by the proportion existing between warm colors and simple textures. All this is complement by a visual noise effect, which provides greater stability and contrast.

 

However, all this must function as a merely constructive element, since, in itself, this cannot exceed the central element. The most important part of the construction and which itself must deliver the message.

 

In the event that any company wishes to renew its corporate image, before the arrival of the new 18 incredible trends in graphic design in 2020, it is a totally effective option.

 

Why? Because the style will continue to be an important source of attention for both the public and consumers in general.

 

14.- 18 incredible graphic design Trends in 2020, UX Design

 

BluCactus-mega-Blog-UI-English.This is a trend-focused mainly on web development. This includes a wide variety of strategies that allow every web page to become an information center.

 

The purpose of this set of techniques is generally to optimize the ” user experience “. It means to improve the particular and internal perception that each of the individuals has about the product itself.

 

To achieve this, the UX Design strategies take advantage of the application of concepts from diverse fields.

 

Like neuroscience, neuromarketing and copywriting itself. 

  BluCactus - UX design with a voice intrefaces

14.1 UX Design Guidelines

 

Today, under the guidelines of the UX Design, it is possible to identify at least 15 variants associated with this type of design.

 

Each and every one of them has the common objective of making the website a greater number of prospects.

 

Among them, the most important is the use and incorporation of voice interfaces for web users. Two examples are Alexa and Amazon Echo. In the immediate future, this reality will dominate many more fields than the various styles and trends of graphic design in 2020 have been able to offer.

 

14.2 UX Trend Chart, 18 incredible graphic design Trends in 2020

 

In UX designs you can find aspects such as the use of augmented reality, the use of animations, gifs, and cinematography. Despite its diverse functionality, its incorporation into websites is allowing the experience and attention of each visitor.

  BluCactus - ux design effect with a blue background

Currently, the latter type of multimedia tools is available mostly on mobile devices.

 

So the great reform that these 18 incredible trends in graphic design in 2020 will consist of their qualitative leap virtual and online environment.

 

At a statistical level, the effective application of these on every website directly improves their total performance. 

 

Any UX design that does not respond efficiently to the regular criteria will not be able to retain users within a period of time greater than 15 seconds.

 

With a frequency of 9 out of 10, users will not choose to return to that source based on an experience in which they experienced poor optimization.

 

15.- Glitch effect

 

Since mid-2018, the well-known Glitch effect has taken up an important part of the styles that will make up the 18 incredible trends in graphic design in 2020 worldwide. And all thanks to its characteristic feature of providing the compositions with certain digital personalism. What today is one of the styles and trends of graphic design takes its main concept of the computer area.

 

BluCactus - 18 incredible graphic design Trends in 2020 - blucactus logo with the glitch effect and a girl holding a sunflowerGlitch is a graphics error that usually occurs within any software system or video game. It is the product of the instability by poor coding of the files.

 

Companies managed to see the potential, adapting and developing it as an authentic graphic expression of modernity.

 

One of the most important documentary sources on this movement is the book entitled Designing Imperfection. An informative text dedicated to the specific analysis of this type of art.

 

In it, it’s described how the graphic artist is able to play with this effect intentionally. This is so that any composition, image or typography used can break its traditional operation and thus create a pleasant spectrum of multichromatic and textured expression.

 

15.1 The ways in which Glitch Effect works

 

Within this trend, the use of the RGB color range stands out. Which, based on the luminosity, are capable in the presence of the effect that produces an incandescent process of dynamism.

  BluCactus - 18 incredible graphic design Trends in 2020 - blucactus logo with a glitch effect

One of the greatest examples is their incorporation into the content of the MTV television network.

 

For the effective creation of this coveted effect, graphic designers use software tools such as Photoshop. This software achieves a JPEG image and a model in the same glitch error format.

 

The patterns are a greater extent for the achievement of compositions are VHS error. Popular video games as in the case of Glitch City, Pokemon or Virtual Boy.

 

These styles had their entry into the contemporary world thanks to the massification. This has been the case with Gears Of Wars, Calls of Duty or Battlefield.

 

16.- Photo Editing in Social Networks

 

The next decade is the edition of content on social networks. It’s the users themselves and not exclusively the marketing agencies which control the way in the use of these styles.

  BluCactus - 18 incredible graphic design Trends in 2020 - girl with a sunflower with an editing effect

The most representative example of this change is what has already happened within  Instagram. There, the incorporation of chromatic adjustment tools gave way to their conversion into a platform of new graphic manifestations.

 

The great evidence of this has been the statistical increase of 400% in its use by the adult population.

 

This generationally expanded a platform of the decade within the margins of an exclusively millennial audience. The year 2020 is the period in which they star as an inevitable process towards immediate professionalization.

 

Previously a total of three graphics trends. It’s impossible to gauge which of all will be the most predominant during the summer of 2020.

 

The first trend has been the use and creation of collages for stories. A movement that is great with the appearance in 2018 of the Unfold application. A platform shares them by encouraging user participation.

 

16.1 Trends in graphic design in 2020, Trend of Psychodelization

 

Subsequently, the trend of the Psychodelization of content through artistic elements has also been increasingly noted. Basically, within this second trend, elements such as stickers, color sprays, artistic filters and traces of paint are incorporated into the photographs.

  BluCactus - 18 incredible graphic design Trends in 2020 - blucactus logo with the Psychodelization effect

Elements that bring life and creativity to each of the publications. The Instagram company has taken advantage of it by launching apps like A Design Kit and Meitu.

 

There is also a retro trend within these movements. There, the predominant effects allowed modifications to each photograph that imitated textures of the past.

 

Among these are the film effect, the disposable camera, and the vintage-looking templates. It’s therefore that each and every one of these previous combinations make up the still unexplored territory.

 

According to the Pew Research Center, the use of Instagram has grown to an incredible level of proportion. The social network is included in the 18 incredible trends in graphic design in 2020.

 

17.- Web Design in 3 Dimensions

 

BlueCactus-mega-Blog-Diseño-web-3D-EnglishThis refers to the elaboration of schemes, ordinary, urban, natural or human representations under hyper-reality conditions. It will continue claiming space within the 18 incredible trends in graphic design in 2020. Specialists believe that the next decade will be only under the pragmatic application of these elements. Only the web pages or advertising strategies that are able to take advantage of its most technical and utilitarian aspects.

 

3D design managed to enter the world of graphic design as a trend from the year 2011. Over the years, it has taken on greater characteristics that encourage the dynamism of the compositions. A point in its favor is how it is able to approach by audiences of all ages. Another element that plays in favor is its massification and usability.

 

3 dimensions are about the feeling of depth, which is two-dimensionality of the websites of the decade. By 2020, it is expected to be included in the most representative websites of television networks in addition to other important media.

 

17.1 What are the ramifications of Web Design?

 

Only four branches experience the most significant development for consolidation over the next decade. It’s possible to identify kinetic fonts that represent 2D fonts on 3D spaces.

 

BluCactus - graphic design Trends in 2020 - blicactus logo with a vibrant color on itSome of the most representative examples of this have been the branding works for the Squarespace company.

 

It is also possible to list the use of the Virtual Spaces technique, of great intensity and appearance.  An example the works of Six N Five, Andres Reisinger and the advertising agency Visual Citizens.

 

The dynamism that these have been able to highlight comes from computer applications such as Houdini or X-Particles.

 

Under which the application of effects, creation of virtual worlds and exaltation of hyperreality have become part. Features which in themselves make up its third trend. Ultimately it is possible to locate 3D Loops, created through software such as Plenty.

 

As a growing trend given its commerciality and easy application over any corporate brand image. The 3D design has elements such as the inclusion of micro-interactions and innovative paralleling.

 

18.- Cyberpunk color palettes

 

BluCactus - graphic design Trends in 2020 - girl with a sunflower with a cyber punk backgroundIt is an alternative futuristic trend that has been the protagonist of numerous designs during the last years of the decade that we now leave behind.

 

The predominant use of vivid neon colors and virtual textures with a chromed background.

 

All this allows us a strong point of the creation of characters of surprising originality. From 2020, inclusion is a phenomenon in other types of art.

 

A technological and futuristic atmosphere, it was already a popular trend in the 80s. It was visible at that time through cinematographic proposals such as Akira and Blade Runner.

 

Its reintroduction in recent times also became a thing in current movies. As it has already happened in movies like Ghost in the Shell and Battle Angel Alita.

 

18.1 How does the Cyberpunk color palette work with graphic design?

 

BluCactus - graphic design Trends in 2020 - woman making exercise in a parkThe design of cyberpunk characters combines a set of layers of hyperreality, technological elements and personalized clothing.

 

Within the design program, it’s possible to achieve all this starting from a specific character. The character must wear a simple layer of simple clothes where the beige color is the predominant hue.

 

The rest of the cyberpunk clothing is orient to complement the functionality of the character himself. Where each implement represents part of a system that will merge with the elements of the night.

 

There are several color palettes already configure within cyberpunk for the effective achievement of these processes. For sportswear, combinations such as dark blue, gray and black always work with great quality. And on this, make a warm contrast based on red, yellow and orange.

 

18.2 How is the composition order?

 

BluCactus - graphic design Trends in 2020 - city with dark colors like purple and blackThe rest of the composition is ordered only through the use and construction of alternative color schemes.

 

And in the case of wanting to explore with new, more personalized combinations, remember to include the neon tonalities.

 

The versatility of these 18 incredible trends in graphic design in 2020 of the cyberpunk by vital aspects. For example, transparent plastic texture and transparent nylon material.

 

Finally, the final finish, consisting essentially of neon lights. It adds to all compositions created by adding a layer of light, which goes around the character. A strategy that gives better results if duplicated and applied to the fund after a corresponding and respective attenuation.

 

How BluCactus help my company adapt to the new 18 incredible trends in graphic design in 2020?

 

BluCactus - graphic design Trends in 2020 - logo of blucactus with a red backgroundThe secret so that a brand or company can enjoy an extended period of commercial life lies in the fact that it knows how to adapt to the periodically emerging trends on the market. Making the most of the most versatile features of your corporate identity.

 

It should be able to maintain the essence it has captured an innumerable audience of customers.

 

Entrepreneurs who do not have this critical eye necessary to adapt or anticipate all these values will be inevitably displaced by a modern competition to which the consumer will go.

 

The role of BluCactus consists of offering tools that companies like you can carry out this transition process. The recipient or consumer is always searching for brands whose products contain added value.

  BluCactus - graphic design Trends in 2020 - web design 2020 in huge letters

Digital Marketing Agency, 18 incredible graphic design Trends in 2020

 

That you can count on an agency that controls it against the new 18 incredible trends in graphic design.

 

In BluCactus we not only have an international team of graphic designers. We also have a large list of expert websites that will complete the operation of your new designs integrally.

 

These are orient to facilitate the modules for an efficient problem-solving process, always within your already decided processes.

 

Final Notes: BluCactus Marketing Agency, is the leading graphic design company of the North American market this 2020.

 

BluCactus - graphic design Trends in 2020 - boy with a laptop in a blue mapAnticipate our own future, as well as that of the clients and companies assisted by our team, is the key to BluCactus’ success.

 

It’s a task that depends on innate professionalism and understanding of the styles and trends of graphic design in 2020 and even from previous decades.

 

For our marketing agency, we have a team of professionals from countries in Latin America and the world.

 

We always strive to have the best possible quality. Your place of origin doesn’t matter, BluCactus will always have the best way to get there from the USA to Canada and many more countries.

 

We are one of the best digital marketing agency for the realization of graphic design

 

BluCactus - graphic design Trends in 2020 - contactThanks to our particular services, we can eliminate this sense of uncertainty of companies that face new challenges.

 

How to attract a new target or renew in-depth your corporate image? With our team of specialists, you won’t have to do it alone.

 

You will have an agency fully committed to the objective of offering the market products of unmatched quality.

 

And everything fully adapted to the new 18 incredible trends in graphic design in 2020 that may exist in it. Contact us now! And infect yourself with all the magic that our graphic designers have to offer!

 

Quote your project to create your own Graphic Design project
to increase your audience and sales today!

Why Brochure Advertisement is still useful?

Brochures are letters of introduction from a company or an event whose purpose is to provide specific information to the general public. That is why the brochure advertisement is still useful. It is important to use brochures to transmit, reinforce and guarantee a good company image or a quality brand. To achieve all this, you need to have a good graphic design and professional finish.

 

Why brochure advertisement is still useful? and the 10 advantages of advertising brochures

 

Blucactus - people showing a white board

Despite the strength of the new digital media, traditional advertising brochures remain an effective marketing tool both to take care of the corporate image and to stimulate sales. In BluCactus we know the 10 reasons why brochure advertisement is still useful:

 

1.- Advertising Brochures are Flexible

The advertising brochures are adapted to the needs of all types of advertisers: enterprises, companies, professionals, public institutions, associations and more. In addition, it is possible to use them to carry out all kinds of promotional activities. For example, the commercialization of new products and even the opening of new stores. You can also use them for the announcement of special sales offers.

  Blucactus - Why brochure advertisement is still useful? - three brochures

2.- Manageable

One of the great advantages of advertising brochures is their small format, which makes them very manageable for the reader. In addition, they are also independent of the internet and the audience’s web habits.

 

3.- Multi-purpose

Advertising brochures can be distributed through multiple channels: by mail, at the point of sale, in the entrance hall of the company, at fairs and other events. In addition, it is possible to accompany your distribution of other promotional products such as letters or catalogs.

 

4.- Economic

Advertising brochures are cheaper than catalogs, outdoor advertising actions or press advertisements. That does not mean, however, that you have to neglect your design. In any case, it is easy to adapt to the corporate image of the company.

 

Blucactus - Why brochure advertisement is still useful? - three brochures of food

5.- Why brochure advertisement is still useful? Informational

Obviously, and due to its small format, an advertising brochure does not contain information as detailed as that which can be hosted by a website or catalog. However, its content can be used to encourage the customer to purchase. The key is to arouse the curiosity of the reader for the offer of products and services of the company and encourage them to visit your business or website.

 

6.- Advertising Brochures are easy and quick to produce

From the conception of the brochure to its final printing, very few weeks pass. If the company faces the launch of a new product or service, advertising brochures can become its great allies, since its production is very fast and simple.

 

Blucactus - Why brochure advertisement is still useful? - three brochures of promotions

7.- Attractions

An advertising brochure contains, in most cases, little text and many images. It’s about informing the client in a few words about the offer of products and services of the company and encouraging him to visit.

 

The attractiveness of the brochures for the potential customer also increases if discount coupons or response forms are attached.

 

8.- Measurable

If we accompany an advertising brochure of codes to download online discount coupons or response forms, we can easily measure their effectiveness.

  Blucactus - Why brochure advertisement is still useful? - people holding signs with sales

9.- Why brochure advertisement is still useful? Cash

Compared to other marketing instruments, advertising brochures have a high degree of efficiency, which is also achieved in a very short time. The efficiency is even greater if special offers are included, such as rebates or discounts.

 

10.- The Target audience for advertising brochures 

From the hand of advertising brochures, it is possible to connect with the target audience without investing too much money in targeting.

 

Why brochure advertisement is useful? and the importance of good design for your advertising brochures

  Blucactus - dress with a 90 percent offer

The choice of a particular design, format, and type of printing are fundamental elements for the success of a direct marketing campaign. You should think that your advertising brochures are the support that gives physical form to the creative idea and the message you want to reach your target audience. 

 

The brochure is the result of a visual code and a text code. For that reason, both elements must converge properly to convey to the recipient the advantages of your product or service and encourage it to fulfill the action we want. Therefore, if you are thinking of printing advertising brochures for a marketing campaign, then we explain what are the elements that you must take into account to create a successful campaign

 

   

1.- The stand design

When we want to make a design from scratch for an advertising brochure, it is best to hire the services of a company specialized in this type of work. You may have a very clear idea of ​​what you want, but most likely you will not know how to translate it in print format.

Blucactus - Why brochure advertisement is still useful? - woman on a desk thinking  

Designers usually send the design to the client so that they can give their approval and later deal with giving delivery dates for the prints. However, it may also be the customer himself who contracts the printing services on his own.

 

2.- Choice of format

When we want to create a marketing campaign with print advertising, the brochure is usually the most popular format. However, you should keep in mind that not all brochures are the same and that, depending on the product, the company and its specific need can choose different formats such as flyers or posters. These are also a very interesting option for campaigns in direct advertising.

 

3.- The colors, the message, and the text

All the elements that we include in our advertising brochures must go to their right extent, without any of them eclipsing another. In addition, it is important that the brochure be able to convey emotions and clear messages that are easy to remember and relate to the brand. Otherwise, they will become too hard to read and you can hardly reach your goals or achieve good results.

 

Blucactus - people working in the design of a brochure

4.- Why brochure advertisement is still useful? The quality of the brochures

It is very important that you choose a serious and professional printing company. That has good professionals and teams to provide the service. The quality of the printing determines the quality of your advertising brochures. Keep in mind that bad printing quality can significantly reduce the impact of your campaign. And end up breaking down all the objectives that you had previously proposed. 

 

Of course, it is very important that you also meet the deadlines. Since a minimum delay could lead to large losses. Which is especially important on dates of higher consumption such as Christmas or Valentine’s Day. If the campaign starts several days later than we intended, we will lose many potential customers on such designated dates.

 

Blucactus - Why brochure advertisement is still useful? Shop owner handing out brochures to pedestriansWhy brochure advertisement is still useful?Summary

 

It is useful because it is a cheap and flexible format. That can help you reach local customers in ways that digital marketing simply can’t.

 

In BluCactus, we know why brochure advertisement is still useful? and have the best professional brochure designs for your business. Contact us today for more information.

   

Quote your project to create your own brochure design project
to increase your audience and sales today!

How much does a Logo Cost?

Wondering how much does a logo cost? A logo is an essential part of a brand’s identity. What’s the first thing a potential customer sees? The company logo, before anything else.

BluCactus / logo  

For this reason, it’s critical to use a logo that distinguishes itself from the competition. Consequently, a professional design can be considered as an investment.

 

Why is design an investment? The cost of a logo is going to be recovered as profits. This is because the design has value for your brand. How much does a logo cost? Ideally, an amount you will recover.

 

In other words, you will use it to improve your business. Through the logo, you will give more visibility to your brand and your products or services.

 

How to define the investment that will be made when designing a logo?

 

BluCactus / how much does a logo cost? / calculatorTo design your logo, there are several options depending on the amount you are willing to spend. How to know how much the logo design costs?

 

As with any investment, variables such as price and potential quality should be considered very well. By using the adequate method, the experienced administrator will make the decision.

 

This administrator will first define the cost of the design. Then, they will compare this cost with the value that the emblem is expected to contribute towards the brand. To understand this value, some key questions have to be answered.

 

How much does a logo cost? What are the key questions to define the cost of the design?

  BluCactus / how much does a logo cost? / questions

These key questions are varied and have varying levels of complexity. Will the emblem increase the presence of the brand in the mind of the consumer?

 

Will it make the brand easier to identify? How can you increase our sales? These are just some examples of questions to ask.

 

Once the key questions have been answered, you can proceed to the next step in the process. Let’s put it in other terms, you have to compare how much the emblem design costs with the profits it will bring to the business. Finally, the administrator will make his decision.

 

How much does a logo cost? Professional Design

 

You should always consider hiring a professional logo design company. How much does a professional design firm cost? It depends, but they are worth it. A professional design firm is a team of graphic design specialists.

  BluCactus / person

A team will ensure that your logo is well designed. They will make sure that your emblem is distinctive and effectively communicate the message and the value of your brand.

 

It doesn’t matter if you are a business that is just beginning or an established business. After all, having a professionally designed has many benefits for companies of all sizes. The “how much does a logo cost” is not as important as the “how much it will help me earn more.” A professionally designed emblem, by the right specialists, will give you an advantage in competitive markets.

 

Building trust with prospects is one of the utilities that a professional emblem has. In addition, it increases the visibility of your brand by making it easier to remember. The best professional ones also create an emotional connection with consumers. That is, it’s associated with positive memories and feelings. In this way, the emblem can help increase the number of your customers.

 

Why use a professional company to design your logo?

 

BluCactus / how much does a logo cost? / logosGood design is a powerful weapon. Many people do not understand the value of images and having the correct design. Are you worried about how much a logo costs? Its price is worth it.

 

Having an emblem with a great design can be the difference between success and failure. The best designs are those that help your business grow and you reach your goals.

 

Consider that the design is not just an image. The value of the emblem is not only in the designer’s work. How much does a logo cost? This is decided by your marketing potential. A very important point to consider is what your company will earn from it. As previously stated, an emblem is an investment. Investments ideally have an economic return.

 

How to define how much a logo costs?

 

BluCactus / logoIt depends on your purpose and the size of the company. However, every one of them meets four key points. If you do not comply, it’s not a logo. First, a design is a vector graphic. Vector graphics can be increased or decreased in size without losing quality or readability. Emblem exists to be used in a variety of media, so you must adapt to them.

 

The second key point of it is that it represents a meaning clearly. This meaning must be understandable regardless of size. Third, the emblem must be able to be used both digitally and physically.

 

BluCactus / computerOnce you have the emblem, you should use it as the heart of your corporate identity. This is because you must maintain design consistency. Therefore, the design must be able to be printed or added to the design of your website.

 

Finally, the design is unique. How much does a logo cost? When we talk about professional emblems, there should be no other businesses that use the same emblem. If this situation occurs, professional work was not done. These are four points that you should keep in mind when thinking about emblem design.

 

In them, you will find the difference between professional designs and amateur design. How much does a professional design cost? More than an amateur one, but it’s worth it.

 

Generally, how much does a logo cost?

 

BluCactus / how much does a logo cost? / personAs with any other service, the logo design has a wide range of prices. The quality of the final result is subordinated to these prices. There are many packages and professionals to which you can go. Before making your decision, you should know what your money is going to give you.

 

Let’s start with a clear and very concise statement. How much does a logo cost? The $ 50 USD or $ 100 USD or even $ 200 USD ones are not logos. Why? Because they do not meet the 4 key points that we previously defined. Adaptable to any size, understandable, usable digitally and physically, unique. They may meet one or two, but never four.

 

When you ask for a design on any random stationery store, it’s very likely that they will deliver a plagiarized graphic. And this is a best-case scenario. Many times it is just typography with a white background, something that you will not be able to use in different sizes. These cheap ones are basically useless for any brand that wants to be taken seriously.

 

How much does a well-designed logo cost?

 

BluCactus / personWe have already clarified that cheap ones cannot be considered real ones. Now, let’s talk about the different prices of true designs. How much does a logo cost? To answer this question you need to know the size of your company and its scope in the market. Design for local business does not cost the same as an emblem for national or international use.

 

Not all designs are the same. There are differences between a thousand dollar logo and ten thousand dollar design. The main difference between them is in the process. When you have experience in graphic design, understanding that there is a lot of work involved. This work is what results in a professional emblem.

 

The price range of design covers a very wide range. When you’re not part of the graphic design industry, emblem design can be confusing. Know what is a reasonable price and which is not complicated. There are no emblem design guides. That is why you must define, before starting, a budget.

 

How to define the budget for the design of your logo?

 

BluCactus / how much does a logo cost? / personSince all are different, there is no single cost for design. Do you want to know how much the perfect logo costs for you? The price is determined by the scope that the emblem is planned for and by the method that will be used to design it.

 

If you are serious about your company, you are going to hire a professional designer. Preferably someone involved with marketing.

 

Designing an emblem is serious work. If they are design professionals are fully dedicated to their work: design. A professional designer is prepared by years of experience and study. There is a design theory that must be learned and applied to perform the best possible job.

 

The design costs because it takes time and dedication

 

BluCactus / personDesigners spend a lot of time in design. How much does a logo cost? There are many steps that must be done if you want to have a well-designed emblem. For example, you need to know the customer in-depth. Then, a market investigation is carried out. You can’t start designing without having all the information.

 

You continue to brainstorm and make sketches. Once you have a concrete idea of how the design will be, preliminary designs are made. These preliminary emblems are shown to the client, who gives feedback to the designer.

 

With feedback, the designer returns to work on the emblem design. Subsequently, the design is finalized and delivered to the customer. Then a style guide is made. As you can see, designing an emblem is a fairly long and elaborate process. It involves a lot of work that you want to be done by experts. That is why it’s difficult to answer the question “how much does a logo cost? ” in a concrete way.

 

Why have a professional design?

 

BluCactus / personTo understand the importance of having a professional design, you must understand that it’s an emblem. We may all know what is in general, but not how it can help us expand our business. An emblem is a marketing tool, as powerful as any ad.

 

The design of your emblem is the first interaction that prospects will have with your brand. it’s for that reason that having an effective and professionally designed emblem is important. After all, you want your potential customers to have a good first impression.

 

How much does a logo cost? Money that, ideally, will result in a good investment. It’s possible to improve the first impression with good service, but first impressions last. If a professional emblem costs more, it’s because it helps you more. Why not put that first impression in the hands of a professional? A professional is dedicated to improving business sales of all kinds. A professional emblem will give your brand instant recognition. Design is an important aspect for any organization.

 

BluCactus, graphic design and Logo Design Company

 

BluCactus / how much does a logo cost? / personHow much does a logo cost? Since all designs are different, it’s important that for the graphic designer to be able to adapt to all types of projects.

 

The emblem of a restaurant is not designed like the one for a Fashion Brand. An effective design, which stays in the audience’s mind, is a fully customized design, designed with very well defined specifications.

 

BluCactus is a logo design solution that adapts to your needs. We can work on projects of all scopes and with businesses of all turns. Our designers are totally dedicated to their work and also to customer satisfaction. Let us take care of your design, we can give you that positive first impression you’ve been looking for.

 

Quote your project to design your Logo
to increase your audience and sales today!

6 Lessons Volkswagen New Logo Can Teach Us

What is the logo design you love the most? When faced with this question you might think now about Apple, Google, and Nike maybe Starbucks. Did you think about Volkswagen? Have you asked yourself how they got their innovative and memorable identity? How did they get started?

 

BluCactus - 6 Lessons Volkswagen New Logo Can Teach Us - carIt was like Isaac Newton’s discovery of his law of gravity. History tells us he was sitting under the tree when an apple dropped down on his head. Then he perceived that he almost found the answer to his doubts. But you need to know, even super genius Newton couldn’t come to his impressive theory in a single fleeting moment. instead, he had to work on his premises and principles over and over to get the most authentic one.

 

I know what Newton has done is inevitably incredible, but the base is the same. Brands also needed endless sessions to get ideas for their logos. Then, they might need to review their target audience, their message, or their symbol. Early in Sep 2019, the Auto giant has unveiled a new VW logo, maybe you can find it; some say it’s not really new. However, the company confirmed what changes they have made to the new Volkswagen Logo.

 

To know what drove the German vehicle company to get Volkswagen a new logo, we have to know what stood behind the VW old logo. As you know a logo is part of branding which is part of the identity which is the part that explains or communicates the reason for being of any company. We need to know the history of how this great company was founded.

 

So, what do you know about the new logo of Volkswagen?

 

Volkswagen is one of the pioneering automobile manufacturers that the German government established on the 28th of May 1937. It was called “Gesellschaft zur Vorbereitung des Deutschen mbH” which means in English “Limited Liability Company for the preparation of the German People’s Car”.

BluCactus - 6 Lessons Volkswagen New Logo Can Teach Us - logo  

But the story of an enormous automaker started in 1933 when Adolf Hitler thought about the majority of people could buy a car with low-price for the sake of building a superhighway known as Autobahn. This national project went for providing Germans with welfare and luxury. After working hard for accomplishing this superhighway, the car was available for $140.

 

After becoming Germanies leader Hitler called the Austrian automobile engineer, Ferdinand Porsche, Porsche had already extensive experience in design engineering. He just started manufacturing his design under his name. As a result of an economic crisis, his factory started suffering and couldn’t stand out.

BluCactus - book  

In 1934, Porsche had received an official contract from Hitler to energize his cars.  And in the same year, Bela Barney, who is the father of safety in automotive design, as he invented several protection systems, revealed the car.

 

Less than a year later, the long name of “Gesellschaft zur Vorbereitung des Deutschen Volkswagen mbH” minimized to “Volkswagenwerk GmbH.” The marketers there in the meantime embarked on a promotional campaign targeting all germans. The advertising message highlighted the concepts of happiness and feeling powerful.

 

World War II

 

BluCactus - 6 Lessons Volkswagen New Logo Can Teach Us - warWith the outbreak of the war, the factories affiliated to the German company were demolished. Then, Ivan Hirst, British Army officer and engineer, turned to the new chief of the factory. The British soldiers started to repair machines that disappeared under sands. They planned to rebuild what war-devastated. Later, they succeeded to revive it. The story of the re-establishment of the auto factory was an epic achievement.

 

After bringing life to over 200 vehicles, Britain flooded production with funds with the purpose of expansion. The Number of vehicles was able to increase by more than 10,000 pieces. That’s when the “Volkswagenwerk GmbH” turned into Volkswagen as it’s known until now. Due to the circumstances of World War II, VW management saw it would be better to reshape its logo.

 

This Nazi symbol had a circle around it like an arsenal. The war was over, so Britain had to walk away from the leadership and administration of the manufacturing firm. Unlike, Ford and Fiat, which participated in the rebuilding plan of the automobile factory.

 

In 1949, the British army decided to withdraw from the authority of the company, and hand over it to Germany, So New Zealand and the United States put on to energize the company to develop it into such a remarkable company.

 

The history of the Volkswagen logo

  BluCactus - 6 Lessons Volkswagen New Logo Can Teach Us - logos

It experienced historical events that changed the whole world. If you looked at the evolutionary trip of updating its identity until Volkswagen has a new logo, you could see it as a story of surviving.

 

It means people’s cars as Volks means people in German and Wagen means car. VW logo considers one of the outstanding and memorable one in the automobile industry.

 

And here we will preview the anecdote of evolving the symbol. Before WWII, the logo was more complicated with four black vanes which are inspired by the Nazi symbol as we mentioned before. During the war, between 1939 to1945, the VW symbol turned to a circle like a waterwheel, and the W and V letters are mixed up inside this circle. From 1960 to 1967, a square showed up around the whole shape. And from 1967, the logo came into blue and the square died out. And from this date until now, there were no significant changes.

 

So, how is the new logo of Volkswagen?

    blucactus - logo“The new brand design marks the start of a new era for the brand,” says Jürgen Stackmann, Member of the Brand Board.    

The Volkswagen logo comes to a modest appearance but still unique. The company decided to get rid of the 3D-styling of the old Volkswagen logo.

 

Maybe it sounds like its an old logo without any outer circle which reflects flexibility and usability, the company goes for now.

 

What we can learn from Volkswagen?

  BluCactus - 6 Lessons Volkswagen New Logo Can Teach Us - people working

According to an official statement, the new logo of Volkswagen emerges after the new company policy on taking action on pollution emissions. Expresses the motto of “digital-first” and “no filter”, as the officials said.

 

Although you could see the new logo is subtle and doesn’t need more work, the company assured that 19 internal teams and 17 external agencies worked together to get a new one with their new goals.

 

Abstract branding is not an easy way to go because changing a fundamental icon like a logo considers changing your identity. Maybe it became a common approach for many business companies, but you have to take the right track when it comes to rebranding. Alright, we should take a look at the new logo of Volkswagen as a case study if you think about rebranding your business.

 

1. Your business has insanely expanded

 

BluCactus - gpsThe VW chief put the disclosure of the new logo of Volkswagen down to prepared for an electronic era. VW expands for manufacturing electric vehicles. So, growing your industry seems to be reasonable to justify redesigning your identity. Besides, you are going to look more conscious.

 

The VW director also announced that the new logo comes to extending its targeting areas including China, North, and South America as well.

 

Therefore, if your business is going to reach new regions with different backgrounds, cultures, and lifestyles, you can do it. But if your new target audience doesn’t seem to be all that different, there is no need to rebrand.

 

2. Refreshing or rebuilding?

 

BluCactus - appleThe new logo of Volkswagen is a refreshing process. The company found that it would be better when it comes to being flat and two-dimensional. What should you do? Refreshing or redesign?

 

Indeed, it depends on what you aim to achieve through changing your symbol. Refreshing is like you going to the Barber to get a stylish haircut. Or like buying shoes and getting a decent suit to go to a crucial meeting or a pleasant date.

 

Redesigning is like going to get some plastic surgery done in order to change the way you look in a more definite way. For instance, what Apple did from 1976 to 2014 is complete plastic surgery. The old logo was complicated to follow with more details.

 

With the new logo of Volkswagen, the vehicle manufacturer chooses the safe side. They kept VW old ones with slight tweaks to support their growth plan. The safe side also includes updating a color palette to boost its current message or using different writing font. To prefer not integrating the name of your company in the logo, like what MasterCard did, it´s still acceptable as just renewing.

 

3. It never to be late

BluCactus - logo

 

Over the years, while the German firm had changed its identity, maybe they thought that they never went to a new logo. But everything around us is changing every day. Even ourselves, we are going to become older.

 

Equally, you were so confident of your old visual image when designers formed it. Then, you started to feel that it was not what you aim for. You need something more glamorous and enchanting.

 

VW has changed its image several times. Each time, they added a new concept and adopts new goals. It draws up a new strategy to be more transparent and vivid.

 

4. Overcome bad reputation through redesigning

BluCactus - person thinking

 

Volkswagen has struggled with accusations related to the cheating scandal affected health outcomes in the United States. And ultimately, the Federal Reserve Bank of Chicago diesel found that cars per 1,000 cars increased rates of low birth weight and acute asthma attacks among children by 1.9% and 8.0%, respectively.

 

The story started when a handful of scientists, found out that the German manufacturer had used devices on its “clean diesel” models in September 2015.

  The new software detects whether a car is on the test bench – and only then does it comply with the exhaust emission limits. In normal traffic on the road pollutant emissions are many times higher. At least eleven million vehicles worldwide are affected. Most of them travel within Europe, including more than two million in Germany.  

porscheIn a further development related to this case, the German authorities charged chief executive, chairman, and former chief executive. These accusations are related to market manipulation. The VW management covered up information about the emissions cheating scandal.

 

So, the German automaker perceived that the time not only to refresh their brand and displaying the new logo of Volkswagen. But also it’s kind of a statement that the company would provide its customers with more eco-friendly cars without any harmful pollutants. It’s considered a worthy excuse to the public.

 

5. Coping trendy issues

BluCactus - 6 Lessons Volkswagen New Logo Can Teach Us - car

What are the most significant global concerns today? I bet you the first thing pops in your mind is climate change and global warming.

 

Consequently, you present yourself as you also appreciate their concerns. Their worries are all you consider. As well as, you are searching for solutions to resolve their problems.

 

You should let people trust you. Show them you have already reacted to their fears. The initial step is to redesign your visual items. That’s what VW has done. It tells us that perfectionism in the vehicle doesn’t matter anymore. What really matters is us.

 

That doesn’t mean you have to change your identity, and message with each global concerns. But such an issue like climate change is worth it. You can change your logo and policy to accommodate these consequences.

6. Making people your Priority

BluCactus - contact

 

“We want to become more human and more lively, to adopt the customer’s perspective to a greater extent and to tell authentic stories,” said Jochen Sengpiehl, Chief Marketing Officer.

 

What do you think about these words? Feeling overwhelmed, right? I want to admit that I like it. Even, I couldn’t afford to have a VW car now, but I like this brand. Everyone likes to feel that someone understands them and understands their interests.

 

And I deem this is a valuable lesson from the new Volkswagen logo we should consider. If you decided to go for a new one, you should emphasize that this measure is going in the interest of life and a healthier planet. Only in this case, potential customers will listen to you and you will gain more sales. Thinking about rebranding or changing your design. Okay, don’t worry BluCactus has you covered. Choose the safe side like the new logo of Volkswagen and contact us.

 

Quote your project to create your stunning logo
to increase your sales today!

What is a logo?

Essentially, a logo is a symbol that lets people know this service, product, or any output is yours. It contains images, texts, shapes, or a combination of all.

But this doesn’t mean that any combinations of shapes or letters are considered to be professional logo design.

BluCactus knows what the difference to have a logo and to have a unique one. How a good logo can enhance your company, and establish a relationship between you and your customers, and how a bad one can break and spoil your brand image.

If you are starting a new business, maybe you think about location, the services you intend to offer, and your budget. When it comes to the logo, you don’t allocate more time to have a good one. You say to yourself “what´s a logo!? it doesn’t matter,” but it should!

 

In BluCactus, we appreciate your time. We know all these critical factors that keep you up all night and haunt your mind. From coffee logo design, fashion logo design, to car showroom logo design, we will go for them. So, keep your head up. You are in the right place. BluCactus will create your stunning, rememberable business logo.

 

No matter if you are in Amsterdam, Dallas, or another faraway place in the world, we will help you appeal to the entirety of the market and all of its requirements. Inherently, our digital marketing agency can translate your objectives into visual and in it creating a reflection of your character and features to stick in your customer’s mind.

 

With our professional team, BluCactus understands “What´s a logo?”  and you shouldn’t adopt any designer. As your business logo is not a random mark, it will stand with you throughout time. We will help your brand to have an innovative logo, and that can’t happen without asking the right questions of what your customer’s needs are. So, our reputable design agency is canny enough to realize the market needs because of our endless experience in this area.

 

What is a logo? Why do you need it?

 

What is a logo?In simple words, it is a symbol that connects our minds to the business in question, without needing to search for the brand name.

 

We intuitively recognize that this shape is for this brand. Your logo is a straight communication with your customers that embodies your ideas, values, and mission.

 

Creating a distinct business logo design may create an extra budget to hire a designer or contacting a graphic design agency. But you should know that’s worth it. Why?

 
  • Convey your identity and show your story.
  • Help your customers recognize your brand once seeing your symbol.
  • Make your brand catchy and grab attention.
  • Create an impressive first impression of your business.
  • Help you find your loyal customers. (for example, people now feel loyalty to the logo of Starbucks and Costa, more than belonging to the taste of the coffee they serve).
  • Help you stand out in the competitive market.
  • Translate all your mission and values to a visual objective.
 

How does a logo look like?

 

We can divide it into 7 types. BluCactus is competent to do all these, and will also help you to decide which one is good enough for your business.

 

1. Monogram

The monogram consists of letters only such: CNN, ZARA, IBM. These logos are, even if they are simple, memorable and effective.

 

It doesn’t mean you should go directly for a monogram to get simplicity, but BluCactus will cope best with it.

 

When we can use: if your business name is too long, and you need everyone to remember it, consider using an abbreviation

 

(for example referring the first letters of all words in the company name) to make your brand name easier.

 

2. What is a logo? Wordmark

The perfect example of a wordmark logo is Google, VISA and Coca-Cola. It comes when you have a unique and succinct name.

 

So, when the company name integrates with distinct typography, this mark becomes a notable landmark.

 

It’s immensely important to choose the right typography. For example, designing wordmark for fashion tend to use elegant, and cozy fonts, while going for an official body always adhere to a traditional font.

 

When we can use: If your business name is short enough that you can use all it in the logo, or if your brand has already owned an outstanding name, it would be an exceptional idea to let your brand stick in customers’ minds.

 

3. Pictorial mark

It’s the most common to us once we hear “what is a logo”, as it depends on an icon graphic such:

 

Apple, Twitter, Volkswagen.

 

Behind this sample model, a symbolic meaning resides. They want to establish the core of their business, and they win it.

 

When we can use: It works when you want a deep meaning, and think beyond the stereotyped image of your business.

4. Abstract logo

It’s similar to pictorial, but the main component is related to abstract geometric figures and shapes.

 

Pepsi and Adidas are an excellent example of it.

 

When we can use: if you want to use outlined colors with a catchy shape, without mentioning a complicated notion, the abstract figure will be our choice.

 

5. Mascot

Mascot logo tends to get inspiration from a funny character and it the perfect way to create a spokesperson to your business.

 

The best application to this idea is Michelin and KFC’s Colonel.

 

When we can use it: it works for a company that wants to attribute a concept for families and children.

 

Though, put on your consideration, this type of logo can not come across to all your marketing forms such as business cards.

 

6.  What is a logo? Combination

A combination logo brings together at least two of all the above. The icon and the letters come side by side to create a finalized image.

 

Here are examples of this combination; Doritos, Burger King, and Lacoste. Indeed, the tremendous benefit of this logo is your audience starts to link your business name and your visual identity.

 

When we can use: we always suggest using this combination, especially in the case of setting up your new industry. Your business needs to bear in your customers’ minds.

 

7. Emblem logo

An emblem logo usually consists of a traditional icon that will leave an impressive impact.

 

This symbol is a go-to choice for historical universities, authoritative firms, and car companies, as it adds prestige and reputation to the business.

 

When we can use: although it seems to be epic and mystery, we can still employ it to your cutting edge startup.

 

Especially, when it comes to the food and beverage industry, like Starbucks, the emblem logo is doing well. Don’t miss out and take a look at our favorite logos from our catalog.

10 Vital tips we follow to get a really good logo

 

BluCactus doesn’t go for anything without a specific strategy; we are aware of what is a logo and how the capability of visual identity can strengthen your authority. We have a track record of implementing a successful logo.

 

Here some of our power rules

 

1. Sketches are a must

Maybe it seems a little old fashion, but we believe in the unlimited power of holding a pen to paper for any productive designer. Some designers prefer using a vector program, such as Illustrator for example.

 

These messy drafts would help to get an effective logo eventually, and have an answer to “What is a logo?”

 

But be careful, you should think deeper. If you want to create a coffee logo design, you don’t need to go for outlining just a cup of coffee. What makes Starbucks, Starbucks is its dazzling logo.

 

Accordingly, we don’t get stuck on one idea; no we outline with more than 30 sketches and find out what we should consider and what we should skip. BluCactus appreciates this inspiration phase and spends more time in this initial step before moving on to completing the design process.

2. Bring balance

Designing is all about bringing balance between different elements. Our eyes are great at catching balance in these combinations or at observing when something is in the right position, and normally at first glance.

 

Therefore, we keep balance by realizing the weight of different components, such: graphics, and colors. Balance is the core of designing. If you break it, you will something, but I assure you it’s not designing work.

 

3. Consider size

It’s incredibly important to make sure that your logo goes well across all marketing materials, like when you use flyers, posters, brochure advertising or billboards, to electronic formats.

 

Our approach is testing it ourselves to land the best one that can adjust to all sizes.

 

4. What is a logo? Take advantage of color

BluCactus - What is a logo? - image

It’s about using optimal colors. Color has profound researches and confounding theory. Our designers can serve these theories to help you get your goals.  

 

For example, if you search for a fashion logo design to your men’s clothing store, your logo might be black or beige. You will never go for the answer to “what is a logo”, without interpreting the color benefits on your design.

 

Maybe you know the basic rules of using colors, like considering near colors on the color wheel and making sure what colors look in the black and white background.

 

But BluCactus is Okay with breaking rule to get a creative spot, as long as it still looks stunning. We can provoke such a polarizing effect to snatch eyes. Besides, we mix and generate compounding colors to inspire a new model of colors.

 

BluCactus - What is a logo? - image5. Design tone is appropriate to your industry

BluCactus believes that there’s a time and a place for everything. We couldn’t follow hard steps without understanding your industry and what you want your customers to know about you.

 

First, we will elicit all the information you are eager to muse in your brand. Then, we will come up with a strategy to meet your expectations.

 

Most importantly, make your logo look persuasive and appealing.

 

BluCactus - What is a logo? - image6. Typography does matter

The logo graphic is significant, nevertheless, finding and choosing the right font type and size is much more significant than you think, especially, when letters are the masterpiece on it.

 

BluCactus doesn’t ever depend on familiar fonts, as using most common fonts makes the design seem clumsy.

 

We also get straight on only one font. Consideration of a custom font is one of our mindsets as it helps your identity to come off as surpassing.

 

BluCactus - What is a logo? - image7. Recognition is our goal for a logo

As we mentioned before, the logo is a prominent force when it comes to introducing you to the market.

 

So, we are aware to not deviate from this goal. Making you distinguished from your competitors is our mission. We aim to create a logo that can provide an answer when someone asks “What is a logo?”.

 

We want your customers to quickly be able to associate your logo with the services you provide as well with your company. A logo could be seen in different positions, so keep in mind, if it’s applicable to view from all angles.

 

Conclusion

 

Now that you have an answer to the question of ¨what is a logo?¨, why it is important to have a good business logo design and how BluCactus can help you. You can now go ahead and contact our team. creating a logo is a part of our dedicated work. We have a competent team that will set their time to meet your needs.

 

How does it work in BluCactus?

 

BluCactus - Two people talking to each other about Graphic Design in front of the BluCactus Logo1. Good communication

Our staff will communicate with you and let you introduce your business. If we don’t know “What is a logo? We will help you define it.

 

We listen carefully to all your needs and start aligning a strategy that well suits your project.

 

Then, we keep all the channels of communication open and share any updates with you.

 

2. Exploit all research tools and collect data

After studying your brand information, we define your market segment. Market research is one of our approaches to determine the best way to present your project to the market. Then, start the first part of the design.

 

3. Preliminary logo design

We offer what will achieve right now to the client to evaluate our works and decide which one they like best.

 

4. Taking feedback into consideration

According to customer satisfaction, we keep working on the project after taking notes and considering your suggestions. After that, we start designing the second one.

 

BluCactus - Two guys carrying the BluCactus Symbol into the BluCactus Logo to complete the Graphic Design5. Final Touch

Eventually, you choose the one you like. Subsequently, our team will deliver all the material you need for your corporate identity, including the vector version.

 

We will never leave you without the feeling of comfort and fulfillment. Likewise, we will listen to your aspirations carefully regardless of your location, whether you are in Amsterdam or Dallas or even Cairo.

 

Still feeling confused regarding what is a logo; okay contact us now. We’d love to hear from you!

   

Quote your project to create your stunning logo
to increase your sales today!