Search Engine Optimization

For the past few years, the SEO On-Page checklist has evolved quickly. Not only that, but it seems like it won’t be stopping soon. The reason for this lies in the new group of positioning strategies present in the web market. As a result, this influences how the user must manage and create their content. This, if they want to reach first place in the results of all search engines. By the year 2021, experts have been able to identify at least five SEO trends guilty for this evolution. So, all of this gave way to a new era of diverse content. Learn about the SEO Checklist.


Thus, companies must learn to adapt to these changes and evolve with them. For this, they must research the new crawling and indexing models in every web engine. This way, they will remain at the top of their industries and search results.


We at BluCactus Digital Marketing agency strive to be on top of the current trends of the web market. For this, we make sure to adapt all of our services to these trends. So, to allow you to easily understand them, we offer you this article prepared by our technical team of experts. As a result, the guidelines you will see here will allow you to check the SEO Checklist of every website.


A brief analysis of the digital market in 2021.


What are the main trends that currently define every SEO on-page checklist?


BluCactus - SEO On Page 2021 Checklist - technology with important informationGoogle, the most important search engine in the world, shows an important increase in the render of information by 2021. This means that the line separating human language from that of machines is becoming harder to see.


A proof of this is the arrival of the first SEO trend for 2021: Voice Search. Most experts estimate that this method will top 50% of user traffic by mid or late 2021. Thus, for every SEO checklist, this means greater use of long-tail keywords.


Voice search is nothing more than the introduction to yet another trend. This is, of course, the arrival of artificial intelligence. Google, like many other major word search algorithms, has progressed a lot with search intent. This is a very important factor in search engines for many reasons. The main one would be that it allows them to identify what the user is looking for. So, this means that the quality of the content of every website must be a clear and important feature. Finally, we can’t forget that an increase in the use of responsive web design for mobiles is also within the next SEO trends for 2021.


Meet the new BluCactus SEO On-Page Checklist.


The 12 structural elements to consider increasing the visibility of any website.


BluCactus - SEO On Page 2021 Checklist - technology with important informationThe study of SEO On-page by 2021 has drawn the attention of many sectors. The reason for this could be that it allows them to increase their Brand Awareness. This is the ability that Google’s system has to identify a certain company.


It can do this even when said mention doesn’t imply a direct link to said website. As a result, creating versatile, original, and good quality content is what brings together each of its elements. What’s more, another feature present in our SEO study is the increase in commercial competition on the Internet. This is a very important factor that often shows up in our studies of the market.


To come up with the following standards, our experts had to identify the 12 most important elements that make up an SEO On-Page Checklist. Thus, the information you will see next will allow you to identify the evolution of the web market. Not only that, but you will realize the influence that it has had on such basic elements. The main element of this is the ever-present need to be in the Zero position of google through its “Featured Snippets”. So, in short, we’ll divide the 12 elements of the SEO Checklist like this:


  • Title Tag or SEO title:


BluCactus - SEO On Page 2021 Checklist - technology with important informationAs the first element of this list, we can say that this is a fundamental pillar of Web traceability. The reasons for this are obvious. So, besides the search engine, this is the first piece of information that a user will get from a website.


Thus, it offers a brief sample of what they can find inside of it. Despite its simplicity, the Title Tag or Meta title is part of a complex system. So, alongside the Meta description, this is vital for the creation of a website’s identity.


In our SEO on-page checklist for 2021, you will find everything you need to optimize your Meta title. Here, you will find a set of standards that go beyond including the main keyword.


On the other hand, we can justify its importance because experts rest on it the entire value known as CTR. This stands for the index of “Impressions on Clicks”. Thus, if you want to create an efficient meta title, you must pay attention to the following elements:


  • Inclusion of the fiscal direction for Local SEO in the business, national, and tourist market.


BluCactus - SEO On Page 2021 Checklist - technology with important informationThis applies mostly to the business sector. Here, every title tag must have the classic standards of SEO identity.


These are the keyword and the commercial name of the business that wants to achieve good positioning. We also recommend including its address in the web title. This is because Google started to make local searches more and more visible.


By doing this, you will allow the search engine to link your company with local positioning results. By 2021, the title tag on every SEO Checklist must also include an easy-to-read URL.


For this, you must sub-divide the topics by vertical bars. This way, you will allow a better degree of decoding and reading.


  • The construction of a Meta title according to the parameters of Latent Semantic Indexing (LSI) 


BluCactus - SEO On Page 2021 Checklist - technology with important informationToday, the concept of “Keyword” has shared its importance to the semantic field that every SEO engine can identify.


As a result, when it comes to the creation of title tags, this has had an important impact. This is something that our SEO checklist and, ever more so BluCactus, takes into account.


What’s more, a new phenomenon enters the scene by the name of Seeker’s Semantic intent. This is thanks to Google’s need to understand a linguistic field that is becoming more and more extensive.


This way, the SEO system can show the result of any business. It doesn’t matter if the main keyword isn’t directly present in it. The name of this strategy is “Correspondence of results”. What’s amazing about this, is that you can carry it out to the extent that certain tools allow. To give you an idea, some of these tools can be such as Google Ads,, among others.


  • Keywords: selection and standards of use for SEO content


BluCactus - SEO On Page 2021 Checklist - technology with important informationWhen it comes to keyword stuffing, by 2021 the digital market will fully accept the fines that come with it. Because of this, the following standards will highlight the new techniques for identifying and selecting “seed” words.


Thus, the second element from this SEO checklist is the correct identification of “positioning keywords”. Besides, according to what every company sets as its buyer persona, the system of keywords will charge a higher rate of effectiveness. In short, the closer it relates to the said buyer persona, the higher the rate of effectiveness will be.


On the other hand, we have the definition of the objectiveof any strategy. This is almost as important as the fact that Keywords answer to the client’s needs.


So, by 2021, all web content, to be efficient, must encourage the reader to make every action on a system of stimuli. These, in turn, will help to awaken in the user the behavior that the company wants. Next on our SEO checklist, you will find two of the most important strategies for the selection of keywords in the market.


  • Competition in the SEO market as the main factor in selecting keywords for the year 2021:


BluCactus - SEO On Page 2021 Checklist - technology with important informationThis is a very useful strategy for companies who are just starting to build their digital presence.


So, in short, it comprises the extraction of data according to the profile and management of keywords. This, concerning the group of companies that aim for their services and products at the same type of public.


Thus, an SEO content marketing strategy that starts from here, takes advantage of the potential of your competition. All of this, while adapting it to your profile.


For the test of this feature in any SEO 2021 checklist, we recommend using free positioning tools such as SEM Rush. This is because they are more effective when it comes to this.


  • The Topic Clusters technique as a measure to strengthen authority in Google:


BluCactus - Checklist SEO On Page - topicOver the past five years, Topic Clusters or Satellite Contents have become a famous positioning technique. By 2021, experts think that it won’t disappear from the market.


So, in simple words, the way this works is by positioning a website using generic keywords. To be more specific, it uses those that describe their work sector. For example, these can be marketing, advertising, or different branches of services.


In this SEO Checklist, we recommend carrying this out through the creation of content that has to do with the main branch. Next, you should link the use of link building to your main content. All of this will allow Google to show the level of strength that your website has. For this, it takes into account its field of knowledge or branch of commercial specialization.


  • The anatomy of a URL: main changes to strengthen its intentionality and power.


BluCactus - important dataThe role that a URL plays with the SEO On-Page system is vital to ensure the positioning of every website. Not only that, but SEO experts affirm that the universe of reading URLs is so complex it can be a brand of SEO. Until now, all SEO checklists included two stages in the adaptation of all URLs. The first of them has the name of URL Normalization. This includes many processes like the decoding of non-alphanumeric signs, erasure of capital letters, periods, and exclusion of directory index files.


The second stage is a little more famous. Within SEO Checklists, we can find it with the name of URL optimization. Here, we find that its processes are more flexible in contrast to the last stage. This is because they vary according to the search engine. Moreover, the key to its success comes from its processes. These include the organization of structures, stratification, and shortening. As a result, all of this is proof enough of the technical spectrum it has been using in recent years. On the other hand, by 2021, the next two elements appear in the market.


  • Use of Canonical URLs:


BluCactus - SEO On Page 2021 Checklist - technology with important informationAlongside an increase in competition, we can also see on the Internet an increase in content production. In an environment like this, a website can show different SEO errors.


Duplicate content is the most prevalent of them all.


Within the different SEO Checklists for 2021, among which BluCactus is present, it’s said that canonical URLs can fix this.


Nonetheless, for this to work, you must first show the system which one is the main subdomain. After this, add a canonical tag to the rest of the versions as well as add-ons.


  • The rage and implementation of Mobile-Friendly URLs:


BluCactus - SEO On Page 2021 Checklist - technology with important informationThese are the group of SEO processes that focus on mobile positioning. In the same way, mobile-friendly URLs are an essential part of responsive design.


There are three ways to make these processes possible. First, we have the use of the same URL for the natural and mobile versions.


The second works as a dynamic publication. Here, it adapts the content to the format of the device in use.


On the other hand, every SEO checklist for 2021, also supports the use of an independent URL for both the natural and mobile version of a website.


  • The Meta description as SEO text:


BluCactus - SEO On Page 2021 Checklist - technology with important informationFor the creation of an effective and powerful meta description, you must take into account the use of modern copywriting techniques.


Because of this, SEO checklists in the last five years have pointed out the rules needed to attract users. However, by the year 2021, these rules will be a must when it comes to the adaptability of the content to the search engine. As a result, the main marketing agencies in the world already know this and started to apply it.


First of all, you shouldn’t switch from uppercase and lowercase in your writing. Second, don’t use quotation marks or any other different punctuation symbol.


If you don’t carry out this last rule, you could face display problems. This is because Google has trouble optimizing those symbols that aren’t letters. For their part, our experts recommend only optimize those pages of your website that get the most traffic. Finally, these are just some important recommendations for meta descriptions. Next, we are going to show you more of these. Remember to take them into account to achieve the success you want.


  • Decrease in bounce rate and increase in CTR:


BluCactus - SEO On Page 2021 Checklist - technology with important informationThe classic SEO checklists insist that the number of characters in a meta description shouldn’t go over 145 characters.


By 2021, the arrangement of the keywords in the said text will change a lot.


For example, many experts recommend only choosing three keywords. One of them should be the main one and the other two secondary ones.


Besides this, the main keyword must appear at the beginning of the text. Thus, data like the company name and the secondary keywords should be at the end.


  • Use of tools to create and verify Snippets:


BluCactus - important dataUntil now, the market had a certain formula for the creation of meta descriptions.


Given its importance for SEO on-page, we can see a growth in the use of applications for its optimization in 2021.


One of them is SISTRIX’s free SERP snippet generator.


This software is very useful due to its vital tools for optimization and construction.


On the other hand, apps like Serpee and SemRush are also an important part of every SEO Checklist.


  • The Textual Content and the markers of its quality level:


BluCactus - important data

SEO experts often study the relationship between quality and positioning. For example, for the 2010s SEO checklist, they debated the importance of two crucial facts.


These were the mass production of articles and the updating of them. The aim of this was to find out which one was the most important for the positioning of a website. The result was that, due to its many advantages, updating blogs, articles and other forms of text was more important. Thus, thanks to this, we know a little bit more about how search engines see a website.


From another perspective Content Freshness allows SEO content to always seem updated.


This is one of the over 200 factors that Google takes into account to position a website. Thus, its index of positioning and readability, when it comes to search engines, increases every time someone updates a website. On the other hand, the inclusion of this type of technique within SEO Checklists is thanks to the spread of this concept on other elements of any website. Thus, Content Freshness also includes aspects such as banners, comment boxes, and many more multimedia elements. Besides all this, by 2021 the SEO market also registers the following trends.


  • Original research for the breadth of offline and online reference frames.


BluCactus - important dataWith the arrival of 2021, the line between marketing on and off the web becomes almost invisible. Because of this, written content also evolves. Thanks to it, we now know that research and an interdisciplinary approach have the potential to turn a brand into a benchmark.


As a result, a website or blog with information of the highest quality can then become a source for other users.


Thus, increasing its web traffic within the standards established by all SEO Checklists.


Not only that, but everyone who makes a living out of the internet can also benefit from this. These can be people such as Bloggers, YouTubers, or magazines, and other media.


  • Consolidation of Guest Blogging as a tool for generating organic traffic.


BluCactus - important dataGuest articles have, without a doubt, become a necessity more than an option.


So, by 2021, a website that doesn’t have this could lose authority and prestige.


Past SEO checklists affirm that SEM Rush is one of the most valued alternatives to allow web owners the venues for Guest Posting.


In 2021, we are sure that more alternatives will stand out. For example, LinkedIn, Medium, and Quora.



  • Elements of marketing with graphic and visual content:


BluCactus - important dataAny SEO checklist, before 2020, affirms that the use of multimedia content is an effective tool to fight against the bounce rate of any website. The way it does this is through standards we already know. Besides this, its Alt Text tags have been very useful since they show to the Google reader the content of an image.


All of this is done fast and efficiently. The reason why this is important is that the optimization of images is a major source of organic traffic. This, in turn, benefits all kinds of well-known media such as Google Images.


The evolution of the marketing of content that uses graphic media is related to the loading speed of an image. As a result of this, Google meet images with an efficiency level of 0.4 seconds. This, when it comes to the first 10 positions of its rankings. So, those results that go over the number 30 have higher loading speed. All of this implies a loss of traffic equal to 20% less than the first results. Thus, when it comes to SEO checklists, marketing trends with visual content include the following elements.


  • Optimization of the image title to reduce the Bounce Rate:



BluCactus - important data

Image optimization aims to get a bounce rate of less than 50%. In the same sense, platforms like WordPress already have different tools to fight against these effects.


The most famous one would its image title option.


This will be included in the URL of the image while also adding the keywords.


Nonetheless, there are many options for the optimization and creation of articles.


All of them offer a more rich and easy to understand text.


  • Commercial apogee of image manipulation and editing tools:


BluCactus - important dataSearch engines such as Google already have a global system that can detect duplicates images.


This works almost the same as the existing algorithms that look for duplication or plagiarism in texts.


Not only that, but it also has an important range of tools to penalize them.


Thus, this is the reason why many SEO checklists for 2021 include different editing techniques. All of them to avoid these events from happening.


Some of them can be cropping, extrusion, collage, and text synthesis.


  • Responsive Web Design or Webs for mobile environments:


BluCactus - important dataThis is a vital factor that we can’t ignore in this SEO checklist for 2021.


As such, the reason why these changes are even necessary is the existence of only 1 device: The Smartphone.


This has been the catalyst for the fact that now mobile searches have taken over the market. In fact, these take over 75% of virtual space.


What’s makes this fact so surprising, is that this data is only from 2017. As a result, there are now many strategies to succeed in this type of positioning.


BluCactus - important dataOne of them is the creation of an alternative website focused only on mobiles.


We can identify them by the presence of a letter M in its ordinal address. For example, and Besides all this, another method is the creation of custom apps for systems such as iOS and Android.


Today, it’s possible to quote two important examples of what a responsive design can do within a proper SEO checklist. These are the websites of companies such as Spotify and CNN.


In them, we can see a smart condensation of their content in a single column. Not only that, but they also replace their main format with a drop-down menu. By 2021, the following set of trends will dominate SEO on-page.


  • Application of Responsive Dynamic Design:


BluCactus - SEO On Page 2021 Checklist - technology with important informationOne of the main objectives of a website is to maintain the interest of the visitor. For this, they use many dynamic elements on the mobile web.


On the other hand, this resource is very visual and we can already see the growth of its use at the beginning of 2021.


As a result of this, designers are betting on effects related to the transition, sound, and movement of a simple nature.


Thus, the goal is that the viewer doesn’t feel overwhelmed with the website itself.


  • Application of Artificial Intelligence for Mobile Websites:


BluCactus - important dataMore than a website, a mobile user needs an authentic experience. Because of this, it seems like the advances in artificial intelligence are the answer to this.


Thus, SEO checklists for 2021 often include voice search, automatic responses, virtual assistance, and real-time navigation.


All of this gives the viewer a fully advanced website.


As a result, they will want to stay and interact with it.


Not only that, but they also might want to recommend it.


  • Page Loading Speed:


BluCactus - SEO On Page 2021 Checklist - technology with important information

A fundamental factor concerning User Experience (UX) and therefore a fundamental pillar of any SEO Checklist for 2021. The loading speed of a website is a factor that affects many informational aspects.


Because of this, many experts think that the ideal loading time of a website is less than three seconds. A delay or slowdown of this value of a minimum of 100 milliseconds can cause a 7% decrease in the conversion rate of the same.


On the other hand, every SEO Checklist before 2021 had also taken into consideration the relationship between speed and positioning. This is because Google can detect the most efficient websites and offer them a higher place in the SERPs lists. For the year 2021, positioning experts predict the arrival of this new set of trends where speed is considered a factor of SEO status.


  • Using a VSP as a means for web optimization:


BluCactus - SEO On Page 2021 Checklist - technology with important information

One of the factors that the SEO 2021 Checklist considers as a solution to speed problems is the quality of the server.


Not a few are the market sectors that have begun to look more seriously at the purchase, acquisition, and start-up of a Virtual Private Server.


As a result of the current globalization of 2021, a frequent recommendation is that the owner can find their server in the country to which he directs his attention.


This in itself reduces the load times the user faces when entering every portal.


  • Use of SEO elements complementary technician:


BluCactus - SEO On Page 2021 Checklist - technology with important informationThe technique of compressing a web page is based on the well-known Zip format.


For this, there are alternatives such as activating the Gzipq program. This has enough informational support to compress the format and content from across the web to a set of Gzip files.


They are only open at the time that every user enters the website.


By 2021, the classic and general SEO Checklist will also hold aspects such as image optimization in high regard.


This through means such as Photoshop and that allows maintaining the graphic passage of the web at a value less than 400 Kb

  • Use of Infographics for SEO Indexing: 


BluCactus - SEO On Page 2021 Checklist - technology with important informationPositioning by using Infographics or Infograms has become an authentic branch of SEO 2021. Its advent responds to the content diversification process in the last years of the 2010s.


The reason for its high level of acceptance by all SEO Checklist responds to its ability to disseminate content in multiple media. Especially through social media. This is being widely taken into consideration in areas such as corporate, executive, and organizational.


Until now, not a few On-Line tools allow its design and creation. Among this group, elements such as Canva, Infogram,, and Piktochart are widely used.


This in itself has favored its massification in the web market in the last year. Above all its different and well-known advantages, the SEO Checklist also includes other important techniques to optimize positioning through these types of elements.


  • The engagement from the inclusion of process infographics:


BluCactus - important dataThe utilitarian aspect of this type of infographics focuses on allowing the user to understand a varied process circle.


They can be seen among those processes that allow the user to use or become familiar with the interface of the website itself or with the content of the indexed text itself. Either way, they represent a growing option concerning obtaining web traffic.


Google Images or graphics-based search engines represent the best option for this. In certain cases, they work as a complement for the user to decide to read a certain text. The SEO Checklist values ​​this type of implements based on the feeling of knowledge and authority that they are capable of transmitting to all users.


  • The relationship between the psychology of color and conversion rate within all SEO Checklist in 2021.


BluCactus - SEO On Page 2021 Checklist - technology with important informationAs with the call to action or Call to Action buttons, choosing a certain color influences consumer behavior.


Calculations put this value at 21% in terms of the increase in the number of clicks.


This, within an infographic, implies the necessary stimulation in the understanding of processes.


Thus, the colors red and yellow have the largest influence index. Shades such as green and red incite passivity and calm.


Other important statistical data on the evolution of the SEO On-Page market today.


BluCactus - SEO On Page 2021 Checklist - technology with important informationThe next SEO On-Page Checklist for 2021 is also supported by guidelines that are currently well-known in the digital market. Google and the development of its latest algorithm Page Experience are identified as fundamental elements for this process. After the global public health contingency of 2020 is overcome, experts expect the commercial boom of three important factors that cause a great impact on SEO.


The first of them is the Core Web Vitals already observed during 2020. By 2021, they are expected to be widely valued given the speed of page loading they are capable of offering. All this is based on the optimization of the CCS code.


The next factor to which Google pays close attention in years after 2020 will be the EAT or Expertise, Authority, Trust. This involves domain pages focused on expertise and authority as is the case in the medical domain. Finally, the third preponderant factor for the SEO Checklist for the 2020s will be the inclusion of the AMP. An element that although previously was optional, PageExperience has become a mandatory entity. This within the scope of indexing for the Top Stories of Google.


Learn about all BluCactus service plans for SEO On-Page: What do they consist of and what concepts are its main parameters established?


BluCactus - Learn about all BluCactus service plans for SEO On-Page: What do they consist of and what concepts are its main parameters established?To cover an innumerable and extensive universe of problems associated with the SEO Checklist, BluCactussubdivides its work plans into three fundamental segments. The first one brings together the tools for measuring content relevance.


This implies the level of relationship between the text of your website with the terms searched by the Google user traffic. Our second section of the work refers to the search for Web Authority by the company or website to be positioned. For this, our plans focus on strengthening its three main areas: domain authority, page authority, and link authority.


The UX User Experience is the main reason why BluCactus services include these parameters within the SEO Checklist. Thus, we provide each client or prospect with an important number of comprehensive marketing plans. All this, combined with a content production system that guarantees its predilection and adjustment to the criteria of web positioning. Our various SEO On-Page audit services also include the following features:


Attention for SMEs and companies at the national, international, and global level:


BluCactus - Attention for SMEsAt the time of the start of an employment contract, our directors trained in the SEO On Page 2021 Checklist will create the best professional team adapted to all your needs.


To do this, you can either arrange a videoconference through the web or appear at our general offices located in Monterrey, Mexico.


On the other hand, our review system and SEO audit for your company can consider a total of eight different parameters on which to base the full potential of an SEO marketing strategy.



Development and management of personalized marketing plans and strategies:


BluCactus -Thus, each one of them has an SEO Checklist system based on three aspects.Our professional team made up of talent throughout America and the world can recognize the maximum potential of each client’s project.


This allows you to create the most appropriate positioning strategy for your brand.


Thus, each one of them has an SEO Checklist system based on three aspects.


The first one is the extensive Investigation of keywords, followed by a process of recruiting and building internal and external links. To conclude with the creation and production of textual and audiovisual content for your website. All this is framed within the safest and most adapted White Hat SEO strategies.


Final Notes: BluCactus, your best option for accessing prestigious and quality SEO On-Page optimization services.


BluCactus - Marketing for the Pharmaceutical industry -cotact usToday, almost as important as knowing the steps to execute an SEO Checklist is knowing how to choose an appropriate digital marketing agency. At BluCactus our team brings together a chain of values ​​that have made us a favorite company in the international market.


First, we have a wide range of comprehensive services. All this through the offer of work packages that meet massive areas. This includes everything from technical SEO elements to social media and content marketing.


We also offer a personalized service. This way, we can adjust to the needs of each client. As a result of this, our team can assess traits such as clarity and communication. Thus, we always present a highly reliable profile explaining to the user each phase of the job. It doesn’t matter whether they have or no knowledge on the subject.


Finally, if you want to receive more information about our SEO On-Page Checklist services, don’t forget to subscribe to our official newsletter. This way you can keep up to date with all the news about the latest advances made by our team in digital marketing. We also invite you to follow us on our social media, don’t forget! Stay informed with us about all the advantages that marketing can offer your company. Contact the BluCactus team now and you will notice the difference!


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This year 2020 underwent many changes and adaptations in the digital world. In turn, thanks to the arrival of the COVID-19 pandemic, life took a more virtual plane. For example, if your company didn’t have a website, you created it to avoid losses. Or if your business was only in a physical store, you offered delivery options. Thus, a lot of new strategies to get noticed in the digital world emerged throughout the year. Learn the SEO statistics for the 2021.


SEO Statistics for a Successful 2021


With the help of different websites, we compiled a list of SEO statistics for 2020. Here is the result of them:


The most relevant statistics on Google


  • BluCactus - dataGoogle uses over 200 characteristics within its algorithms to classify web pages.
  • The first search result in Google gets 32% of the clicks.
  • Each of the organic search results that rank on the first page is approximately 1,447 words.
  • Google analyzed the salary of an SEO professional and the average is $60.5k per year.
  • Only in voice search results, there is an average of 29 words.
  • Voice search results tend to load in 4.6 seconds. This means that it loads 52% faster than the average page.
  • The reading level of a voice search result is ninth grade.
  • Websites with strong link authority tend to rank well in voice search. So much so that the average domain rating of a Google Home result is 76.8.
  • 48% of consumers use voice for “general web searches”.

SEO statistics for the 2021, Relevant Video SEO Statistics



BluCactus - SEO statistics for the 2021 - coputer with important dataWithin this category, we will find all the important statistics in the video area. For example, Youtube is the first most searched platform on Google concerning videos. In other words, many of these statistics will feature this website. Some of them are:


  • An analysis of 1.3 million YouTube videos found that the number of comments, the view count, the number of shares, and the number of likes were strongly correlated with the highest YouTube rankings
  • The vast majority of videos positioned on the first page of YouTube last from 14 to 50 minutes.
  • Over half of the YouTube first page results are HD quality videos.
  • Videos are considered the number one communication medium used in content strategy, surpassing blogs, and infographics.
  • The number of comments, views, and reactions had a strong correlation with YouTube’s high rankings.

Videos with a higher ranking tend to attract new subscribers.



  • BluCactus - ipad with important informationBlogs that have videos are 53 times more likely to rank on the first page of Google.
  • Posts with videos also get more backlinks, besides achieving a 157% increase in search traffic.
  • There is no correlation between YouTube ratings and video descriptions that were optimized with keywords.
  • 49% of marketers increase their revenue faster if they use video in their strategy. Also, 51% of professionals consider this content as the best for ROI. Besides, 64% of users who saw a video on social networks made a purchase afterward.
  • 85% of diverse internet users interact with video content. Not only that, but just over half of them want to see more content from the brands they like.
  • The number of videos created on YouTube is over 5 billion. Thus, according to YouTube, 500 hours of content are uploaded every minute. They also assured that the average number of people who are on this platform is 40 minutes a day.

What happened to local SEO?



Local search engine optimization is a branch of SEO positioning that focuses on improving a website found in local search results. SEO statistics for the 2021. As such, many customers rely on the internet to get good and affordable products, not only concerning price but also with its geographical proximity.



  • BluCactus - local seo46% of Google searches are for a local business or local service.
  • At least 25% of small business web pages do not have an H1 tag,
  • After searching on a smartphone for something close, 76% of people end up visiting the company in 1 day.
  • 28% of local Google searches result in a purchase.
  • 46% of all searches have local intent, the number of monthly local searches is 97 billion.
  • 30% of all mobile searches are related to location.
  • 76% of people who search their smartphones for something close visit a business in one day.
  • 28% of searches for something nearby result in a purchase.
  • Yelp appears in the top five search results for 92% of Google web queries that include a city and business category.
  • Mobile searches for “on-sale” increased more than 250% year-on-year between 2017 and 2019.
  • 54% of smartphone users look for business hours.
  • Approximately 45% of global shoppers buy online and then collect in-store.
  • Mobile inquiries “Where to buy” and “near me” increased by more than 200% between 2017 and 2019.
  • Mobile searches for “store open near me” increased more than 250% between 2017 and 2019.

What percentage of people who search locally end up visiting?



BluCactus -cellphone with gpsAccording to the largest search engine.


People who perform local search queries visit 1.5 billion locations each month as a result.


That is equivalent to 32.8% of all Internet users who visit a business.


  • 78% of people who search locally make a purchase afterward. This includes purchases online and in physical stores.



SEO statistics for mobile



  • BluCactus - SEO statistics for the 2021 - cellphone with important dataMost Google searches are now done on mobile devices.
  • 30% of all mobile searches are related to a location.
  • Mobile devices account for 58% of all Google searches in the world.
  • Organic CTR on mobile devices is approximately 50% less than on computers.
  • 51% of smartphone users have found a new company or product when searching on mobile devices
  • The first organic list on mobile devices receives 27.7% of clicks. On the other hand, clicks on the desktop received 19.3%.
  • 87% of smartphone owners use a search engine daily
  • Voice searches represent 20% of searches by mobile devices.

Percentage of searches on mobile devices vs. tablets



  • BluCactus - SEO statistics for the 2021 - ipad with important dataMobile devices account for 53.81% and tablets 2.92% of searches worldwide.


  • Desktop computers and tablets have a share of the mobile market have increased by 5%.


  • Mobile devices represent 58% of all searches on Google alone.


  • Mobile devices in turn represent 62% of paid clicks in the aforementioned search engine.


Backlink statistics, SEO statistics for the 2021



BluCactus - SEO statistics for the 2021 - coputer with important dataBefore starting with these statistics we must know what backlinks are.


These are links from a certain page of a website pointing to another website.


Thus, if someone links to your site, you will have a backlink from them.


On the other hand, if you link to another website, then they have a backlink of yours.



  • BluCactus - googleA study published in Backlinko assures that the number of domains that link to a page was the factor that had the highest correlation with rankings in Google.
  • However, more than 55% of the pages do not have backlinks that point to them.
  • Long content receives 77.2% more backlinks than short articles
  • In search results, first page rankings receive between 5% and 14.5% more do-follow backlinks from new websites.
  • 43.7% of the high ranking pages in Google have reciprocal links.
  • Businesses that participate in blogs receive 97% more backlinks to their site.
  • The average cost of buying a link is $ 361.44.
  • For posting something from a guest you can pay on average $ 77.80.
  • 73.6% of the domains have reciprocal links. This means that some of the sites you link to also link to others.
  • 43.7% of high ranking pages have some reciprocal links.

Keyword statistics



BluCactus - SEO statistics for the 2021 - coputer with important dataKeywords are one of the most important aspects and recognized by all marketing experts.


So, if you know how to use them, you can easily position yourself in the most important search engines.


SEO statistics for the 2021.


Besides, most SEO campaigns start with keyword research.


Know the most important statistics involved in SEO:


  • BluCactus -moneyThe first 5 organic results in the SERPs mean 67.6% of all clicks.
  • 50% of search queries contain 4 or more words.
  • 50 percent of search queries contain four or more words.
  • More than 29% of the keywords with more than 10,000 monthly searches are only more than 3 words.
  • Approximately 8% of searches are formulated as a question.
  • 92.42% of keywords get ten monthly searches or less.
  • At least 70.87% of keywords with more than 10,000 monthly searches consist of just one or two words.
  • 13.53% of keywords with ten searches per month or less consist of just one or two words.
  • About 8% of search queries are asked as questions.
  • 0.16% of the keywords are responsible for 60.67% of all searches.

The most searched words in Google



SEO statistics for the 2021 Some of the most searched words in Google are Facebook, Youtube, Amazon, Gmail, eBay, and Walmart. As expected, all of them are related to a brand.


Search engine trends


  • BluCactus - SEO statistics for the 2021 - coputer with important data12.3% of search queries have at least one featured snippet.
  • 75% of people never get past the first page of search results.
  • 21% of search engines click on more than 1 search result.
  • A breakdown of global desktop search engine traffic: Google (75.5%), Bing (9.8%), Baidu (9.5%), Yahoo (2.8%).
  • Organic traffic was found to account for more than 40% of retail revenue.
  • Pages ranked 1 to 3 on the results pages generate a click-through rate of 36%.
  • Found that users visit about 3 to 3.5 pages each time they come to a website from search.
  • One study found that the average time on site for a top 10 search result is 3 minutes and 10 seconds.
  • A study conducted found that almost 91% of pages do not receive traffic from Google.

Top 3 Search Engine Trends to Watch


  • BluCactus - SEO statistics for the 2021 - profesional person working55% of American households will have at least one smart speaker by 2022.


  • Worldwide, 1.1 billion smartphone users will use voice technology weekly.


  • Voice search has a 20% market share of all Google searches in the US app.


  • Approximately 3.5 billion searches are made on Google every day.


  • 39% of buyers are influenced by a relevant search.


  • A study ensures that 61.5% of searches on computers and 34.4% of searches on mobile devices do not generate clicks.


Top SEO statistics, SEO statistics for the 2021


BluCactus - SEO statistics for the 2021 - seoThese are the most interesting SEO statistics we think you should know about.


SEO became a very important task when building a business.


With its help, you can position yourself on websites, social networks, and increase your target audience.


We must not underestimate the power of SEO.


It is important to keep abreast of new trends. Some of these important statistics to know are:


  • BluCactus - SEO statistics for the 2021 - coputer with important data68% of online experiences start with a search engine.
  • 0.78% of Google users click on the results of the second page.
  • 53.3% of all website traffic comes from organic search.
  • 92.96% of world traffic comes from Google search, Google Images, and Google Maps.
  • SEO generates more than 1000% of traffic than organic social networks.
  • 69.7% of search queries contain four words or more.
  • 60% of marketers say that inbound is their highest quality lead source.
  • SEO leads have a closing rate of 14.6%.


Ranking statistics that will surprise you


  • BluCactus - SEO statistics for the 2021 - coputer with important data90.63% of pages do not receive organic search traffic.
  • The page that ranks first gets the most search traffic.
  • Only 5.7% of pages ranked in the top 10 search results within a year of publication.
  • 25.02% of high ranking pages do not have a meta description.
  • 40.61% of pages have meta descriptions that don’t work.
  • Google shows meta descriptions in search results 37.22% of the time. That increases to 40.35% for fat-head keywords. On the contrary, it falls to 34.38% for long-tails.
  • The top-ranking average page also ranks in the top 10 search results for nearly 1,000 other relevant keywords.
  • The average page in the top 10 is over 2 years old.

How much does an SEO charge for their work?


  • BluCactus -moneyIf you work per hour $ 100 – $ 150 is the most popular price level.
  • Preferring to work for projects $ 501 – $ 1,000 is the average to be charged.
  • 88.28% of SEOs charge at least $ 150 an hour for their services.
  • On average, SEOs who have been in business for more than 2 years charge 39.4% more per hour. If you are a monthly retainer, 102.41% and 275% more for unique projects.
  • SEOs that serve the broad world market and charge 130.74% more than those that serve the local market.




BluCactus - SEO statistics for the 2021 - keywordsSome of the sites we visited to make this collection were ImpactPlusBacklinko Y Ahrefs. SEO statistics for the 2021. Besides, to close the last days of the year we decided to collect relevant information for marketers and companies in the world. However, it’s important to remember that these statistics may be constantly changing for the coming year.


The world of digital marketing is constantly adapting to new trends. That is why if you want to grow our business organically and quickly, you must keep up with these trends. This, of course, alongside being constant, keep a strategy plan and stick to it.


Nonetheless, if you aren’t someone with a lot of time to handle these tasks or you want the help of the experts, you can get support online. Not only that, but many marketing agencies are willing to support you on the path of growth for your company.


BluCactus, your ally in Digital marketing


BluCactus - cellphoneBluCactus international marketing agency serves clients all over the world. Our specialty? The creation of web designs and SEO positioning in online searches.


Besides, our group of experts is dedicated to helping businesses and brands succeed in one of the most competitive sectors in the market, the digital world.


BluCactus will accompany you every step that your brand takes. SEO statistics for the 2021.


This goes from the creation of the branding of your business to the creation of content.


BluCactus - SEO statistics for the 2021 - profesional person workingOur focus is on supporting you with the development of your website or the administration of your accounts on social media.


This online marketing agency, based in Dallas, TX, seeks to strengthen your image as a brand and take it to the next level. Don’t wait any longer to have the help of the best specialists in digital marketing and contact us through our social media or website.


If you want to keep up with the world of digital marketing, we invite you to subscribe to our monthly newsletter.


Be the first to have all the best information!



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Since web positioning is becoming day-by-day a more complex process, free SEO tools also become more important. It’s because of this that we now have a surprising number of options to choose from. Each one of them has as its aim the exact measuring of the performance of any website. For this, they translate the performance of each website into a set of instructional coordinates. This, in turn, allows any internet professional to understand and work on them.


The knowledge that every user has regarding this universe plays without a doubt in favor of their online presence. It allows any expert to identify problems in the management of information on any website. Besides, the owner can also have an exact idea of the needs their user audience has.


At BluCactus agency, the world of free SEO tools is not a foreign field. That’s why we made this article as a functional guide on the subject. Here you will find a compilation of 120 free main SEO proposals. All of them, part of the same system.


Introduction to the use and recognition of free SEO tools. What are the standards to set them apart within the web?


BluCactus - free SEO tools - example of a seo toolFree SEO tools don’t have a set of characteristics or rules on how they should be. Despite this, webmasters as well as different positioning agencies can set them apart.


For this, they take into account the intention and behavior of them. Thanks to this, we now know that at least eight groups or families of these tools exist in the digital market. Thus, we can easily identify tools that, for example, only specialize in Keyword search. These are tools that focus on the identification and selection of keywords.


Not only that but we also know about the subgroup of SEO that only focuses on Link Building. Other examples are groups that focus on:


  • BluCactus - free SEO tools - example of a seo toolWeb Analytics
  • Local SEO
  • SEO on-page
  • Technical SEO
  • The Study of Positioning


In short, the tools we are going to list comprise important processing units. These were all taken and selected from the entire market based on their quality.


We also took into consideration how compatible they are with the processes of use in marketing agencies. However, another factor we couldn’t ignore was the notoriety they have within social media.


1. Answer The Public: 


BluCactus - free SEO tools - example of a seo toolBetween all the free SEO tools that exist, Public Answer stands out. This is due to it being a system ready for the management of the content marketing process.


To do this, it has an interface that offers you an organized matrix of Long Tail keywords. So, to start with this process, you must supply a root keyword to the system.


Then, your online SEO review strategy will distribute the search results into five different sections.


It also allows you to export the result in a CSV format file.


2. Keyword Hero: 


BluCactus - free SEO tools - example of a seo toolThis system offers free SEO analysis for small websites. Moreover, it went through a training based on codes for the extraction and synchronized measurement of the keywords of every website.


To use it, this portal allows us to create a free account. However, for this, we need to connect the domain we want to analyze to a Google Analytics and Search console account.


We, and a lot of experts, recommend using this for e-commerce or online stores.


3. AlsoAsked: 


BluCactus - free SEO tools - example of a seo toolA lot of specialists highlight this tool thanks to its simple function as a scrapper.


This is because it has a pre-organized database that gets a lot from SERPs searches.


During any consultation, this tool shows the user a branched system of questions.


Then, it organizes them based on different elements like intention, context, and essence.


4. Google Data Studio:


BluCactus - free SEO tools - example of a seo toolThis was a companion processor to the Google Analytics system.


However, it became an independent platform in February 2017.


After this, it stood out among free SEO tools for its ability to create optimized reports.


In it, we can find a lot of massive data sources related to any business, including their social media profiles.


5. Wayback Machine:


BluCactus - free SEO tools - example of a seo toolLaunched in 2001, many experts use this web service to carry out an adequate online SEO audit. Moreover, it works by taking into consideration the user’s search patterns.


By inserting a specific URL, the system displays previously-stored copies of the entire web.


To do this, it captures its HTML code which allows us to see previous states of operation.


By October 2019, the system already had 20 petabytes of storage.


6. Ahrefts SEO Toolbar:


BluCactus - free SEO tools - example of a seo toolTo offer the best free SEO analysis, this system displays a toolbar in the browser of your choice.


This makes it compatible with the best browsers in the market like Chrome and Firefox.


So, what makes this tool so effective is its real-time data reading function. Besides, it includes all sorts of elements that help it become a main competitor in the market.


Some of these are meta-descriptions, no-follow links, and different headers.


7. SiteAnalyzer:


BluCactus - free SEO tools - example of a seo toolThis is a popular tool known for being a web crawler with a technical focus. For this, it has all sorts of tools available for use.


These allow it to identify over 60 malfunctions on any website.


Another important feature it has is its search for broken links and direct Page Rank analysis.


All of this allows you to perform a more precise online SEO audit.


8. Sixtrix:


BluCactus - free SEO tools - example of a seo toolIts free SEO analysis system focuses on pointing out the performance of any website on the internet.


It can achieve this by measuring the optimization standard called “visibility index“.


For this, it uses a joint understanding of the system of keywords used throughout the web. Besides, it also adds the volume of real searches together with the number of clicks.


Thus, this allows you to increase the value of the same index. A job that, since 2008, it has been doing.


9. Ahrefs Keyword Generator:


BluCactus - free SEO tools - example of a seo toolThanks to its ability to build and create all kinds of keywords, this is an important free SEO tool.


Not only that but it’s also capable of hosting a database.


We can measure said database in over ten billion results.


All of this is available in 170 countries around the world at no cost.


Besides, to expand its precision level, this system can track related questions.


 10. Broken Link Checker by Ahrefs:


BluCactus - free SEO tools - example of a seo toolThis is yet another important option among all free SEO tools. It focuses on the safe practice of “Link Building“.


For this, it identifies and repairs broken links.


That’s why it offers the user a list of the first ten links on any website that has this issue.


Thus, the use of this tool allows you to significantly improve the user experience.



11.  Moz: 


BluCactus - free SEO tools - example of a seo toolThe Moz system has 12 tools for the use and management of SEO content all over the web.


It’s very popular within the world of free SEO tools for its level of accuracy when optimizing the entire web.


Moreover, Keyword Explorer is one of its most famous functions because it allows you to identify the Keywords that relate the most to any product.




 12. Keyword Sheeter:


BluCactus - free SEO tools - example of a seo toolThis tool performs free SEO analysis by getting the data used by Google in its main search engine.


For this, it explores the widest amount of combinations possible.


Meaning, every combination that relates to a parent word or root word inserted in the search.


The determination of this tool allows you to get a high amount of up to 1000 different suggestions for a single search. Besides, its function to export and store the results also complements all of this.


13.  Google Alerts:


BluCactus - free SEO tools - example of a seo toolGoogle Alerts has been present in the web positioning market since 2003.


If you want to use this tool for an online SEO audit, you must open a free account.


After this, once another user sets a scheduled alert, they will receive them through email. All of this once the main search engine indexes an article that has to do with the subject requested.


Moreover, it also allows content filtering processes based on the setup of different parameters. Some of these are warning frequency, source, language, and region.


 14. Keyword Shitter:


BluCactus - free SEO tools - example of a seo toolThis free SEO tool aims to analyze long-tail keywords. Its interface has a minimalist search system that classifies the results according to intention.


On its main screen, we can see three main boxes, the first of which receives the requested keyword.


However, you won’t be able to activate the search process unless you activate the Start-Job button.


The other two boxes allow you to enrich the search by adding positive and negative keywords.


 15. Google Rich Results:


BluCactus - free SEO tools - example of a seo toolThis function became part of the Google system in 2016.


The reason it stands out among all the free SEO tools is that it’s a subsystem that detects rich results from Google.


However, it only does this within the mobile field. So, all of this allows you to get closer to the user’s intention. How? By tracking and measuring some parameters.


As an example of this, we have metadata, speed of content indexing, and user intention.


 16. Help a Reporter (HARO):


BluCactus - free SEO tools - example of a seo toolThis is the only free SEO tool designed for the construction of news text.


Besides offering a free SEO analysis, this platform allows sources of direct information.


Besides, its creators designed this platform so that bloggers and journalists could use it. Equally important to mention is its large subscriber base.


Thanks to it, certain experts receive emails with queries made by users on the search engine. Lastly, you can use this information for the writing of any note or report.


 17. Google Analytics:


BluCactus - free SEO tools - example of a seo toolThis is one of the free SEO tools with the largest classic weight within the Internet. It works in a working environment with a marked statistical range.


To do this, it uses the tracking of data and groups it around different standards. Some of these are, for example, conversions, audience, and behavior.


After this, it extracts the information provided by real-time web traffic.


For this, it inserts cookies in the user’s browser through the Tracking ID. Its release date corresponds to November 14, 2005.


18. Google Search Console:


BluCactus - free SEO tools - example of a seo toolThe focus of this online SEO audit tool is only technical. That’s why it mainly studies and measures the level of content indexing that every website can do.


Besides, it offers all the elements needed for more optimized management.


Meaning that it allows you to manage the visibility of each article or post.


Finally, we recommend this tool for businessmen, SEO specialists, web admins, and developers. Why? Because its creators designed it especially for them.


19. Streak:


BluCactus - free SEO tools - example of a seo toolThis is the perfect free SEO tool for content creators. Moreover, this system works in association with Gmail.


For this, its interface usually has all the elements for the use of the mailbox in CRM mode.


This stands for Customer Relationship Management. Thus, it allows the optimization of the customer and prospect service processes.


Finally, it also helps in the management of their information needs.


 20. Algoroo:


BluCactus - free SEO tools - example of a seo toolThis system measures all online SEO audits. It does this by taking into account the number of changes that often happen on Google SERPs.


Besides, its database fully supports all kinds of free SEO analysis. This is thanks to the joint action of a tracking system.


Not only that, but this is also a system that has over 17,000 keywords in total.


It displays the results on a timeline and also describes the changes you need to make using color codes.


21. Sem Rush:


BluCactus - free SEO tools - example of a seo toolAfter going through an easy and free registration, every user can access all the functions of this software.


Like many other important free SEO tools, SEM Rush has a control panel for keyword analysis. Moreover, its search style supports the analysis of entire websites.


For this, it works through the use of different parameters.


For example, the behavior of the domain searches, weight of backlinks, and online presence in general.


 22. SEO Surfer:


BluCactus - free SEO tools - example of a seo toolThis is a free SEO tool that has become popular in its market during the last five years.


To carry out an online SEO audit, it has three basic functions in general. The first one, the Keyword Analyzer, works as a keyword display screen on the web.


After this, the second one, Surfer SEO, also includes a content editor.


This works as an excellent alternative to optimize keywords in comparison to WordPress. Finally, there is also a large menu for Keyword Research.


 23. Google Trends:


BluCactus - free SEO tools - example of a seo toolGoogle Trends is now one of the most important free SEO tools for digital marketing.


This is due to its level of efficiency when searching and monitoring data in real-time.


Moreover, its interface, active since 2004, shows a lot of data about market trends.


For this, it uses a graph that compares the search volume through the years. As a result, this offers excellent support to adapt the entire web to a trend through certain production processes.


24. Scraper:


BluCactus - free SEO tools - example of a seo toolAlmost every free SEO analysis expert thinks of Scraper as its own Google Chrome extension.


So, this works by effectively getting information from any website.


After this, it exports it into a readable format in excel.


This way you can apply web scraping for a specific post.


Not only that but you can also apply it for the specific behavior of a website in the SERPs.


 25. Ubersuggest:


BluCactus - free SEO tools - example of a seo toolBy creating this online SEO audit system, Neil Patel got a prominent position in the free SEO tools market.


Moreover, this tool works similar to Google.


However, it allows a very important level of understanding in each search.


Thus, its use can lead to an increase in the relevance of the entire web. This, of course, is based on its power to make the online presence known through content marketing techniques.


 26. Chrome DevTools:


BluCactus - free SEO tools - example of a seo toolThis platform brings together all the strategies you need to carry out a free SEO analysis.


To do this, it takes into account purifying principles. Besides, it depends solely on the Google Chrome browser.


Once you activate it, you will see a tool panel on the right side of the browser.


Its different sections will allow you to correct code problems and optimize the loading speed. Not only that, but it also allows you to adjust the web design to different formats and sizes.


27. View Rendered Source:


BluCactus - free SEO tools - example of a seo toolThis free SEO tool aims at allowing any expert to solve different kinds of problems.


Specifically, those problems regarding the use of JavaScript.


This tool works as a Google Chrome extension and its effectiveness comes from its ability to describe the process.


To explain a little bit more, it does this in the same way that search engines have been able to render all web documents.


 28. Screaming Frog:


BluCactus - free SEO tools - example of a seo toolThis is a lot more than one of the most important free SEO tools. Screaming Frog is also a marketing agency in the UK.


Thus, for the creation of their online SEO audit system known as SEO spider, the creator took into account an important fact.


Said fact was the optimization of how the Google indexing system reads every web page.


Besides all this, it also has a free version available for everyone who wants to use it. However, you must know that it can only analyze a total of 500 URLs.


29. Robots.txt Generator:


BluCactus - free SEO tools - example of a seo toolThis free SEO analysis system is an operator that can create and program robots.txt files.


Moreover, it includes instructional codes able of improving SEO.


For this, they point out to the search engine which information on a website it should index and which it shouldn’t. Besides, this skill is dependent on the value known as the crawl budget.


Thus, as you can see, the optimization of these guidelines has an important impact on SEO.


 30. SEO Keep-Alive validation tool:


BluCactus - free SEO tools - example of a seo toolExperts in free SEO tools think of SEO Keep-Alive as an extension that has the aim of optimizing the speed of a website.


For this, this system offers a communication channel between the browser and any web server that processes a set of requests at the same time.


As a result, this allows users to download a higher content index through the use of a TCP connection.




31. Google My Business:


BluCactus - free SEO tools - example of a seo toolAs its name implies, of all the SEO tools in the market, the aim of this one was so that every business can increase its web presence.


So, to effectively use it, you must create a registration form on its platform. Here, you will be able to see different kinds of information about the business.


For example, this information can its address and location data.


Besides, this SEO audit system also allows a more direct level of interaction with customers. For this, it takes into consideration the ratings and reviews they can place.


32. SERP Mobile Test:


BluCactus - example of web positioning toolIn today’s world, free SEO analysis for mobile devices is something that you can’t ignore.


That’s why we show you this vital tool. Said tool will allow you to measure the visibility of any website.


However, it must be within your search reach on devices such as tablets and cellphones.


Moreover, this system not only identifies the level of adaptability that the website has for this format. It also allows you to solve problems related to their readability and interpretation.


33. Cloudflare: 


BluCactus - example of web positioning toolCloudflare appeared as a company in 2009 and it later evolved into one of the most important free SEO tools.


One of the main reasons for this was its interface as it can run a system that works on the principle of CDN.


This acronym stands for Content Delivery Network. Besides this, within its main advantages, you can find its ability to optimize process speed.


However, that’s not all as it can also protect you from any type of malware’s infectious attacks.


34. Ahrefs SERP Checker:


BluCactus - example of web positioning toolLike many other important free SEO tools of its kind, the Ahrefs SERP Checker system focuses on the study of classification and cataloging of keywords in different contexts.


As such, this helps in managing the content marketing process. All of this thanks to its renowned breadth.


Besides all this, its interface is available for users in 170 countries around the world. Moreover, its priority is to show results about the evolution of the entire web in real-time.


 35. Smush:


BluCactus - example of web positioning toolThis is much more than a system to perform an online SEO audit.


Smush is a plugin that you can add to the WordPress management system.


So, through all its properties, this element can improve any website by giving it a fast and obvious loading time.


For this, it uses image management techniques. Depending on its availability in its free SEO analysis version, it’s possible to manage a volume of up to 50 different images.


 36. Google Keyword Planner:


BluCactus - example of web positioning toolOut of all the free SEO tools, this one stands out for its ability to carry out different selection standards.


This is something that helps you to optimize Keywords plans. They, in turn, allow you to increase your positioning on the web.


Moreover, this tool also allows you to add up to three different types of keywords ideas.


However, this isn’t all as it also shows vital aspects such as competition, interval, and average search per month.


 37. Mobile-Friendly Test by Google:


BluCactus - example of web positioning toolGoogle joined the world of free SEO tools by creating this important proposal.


Said proposal focuses on the importance that responsive web design now has.


To access this platform, you can do it through its website.


On the other hand, you can also do it from any Search Console account. After this, you will be able to carry out your audit process. For this, it monitors data related to errors or possibilities in the operation of the entire website.


38. Hreflang Tag Generator:


BluCactus - example of web positioning toolA Hreflang tag is and has become an important piece of any online SEO audit today.


It has been part of the market since its launch in December 2011.


The way this tool works is through the identification of recognized language frames.


Thus, this means a decrease in the rejection percentage of any website. Not only that but it also implies a direct increase in its conversion rate. We recommend it for companies that wish to expand their range of activities in certain countries.


 39. Ahrefs WordPress SEO Plugin:


BluCactus - example of web positioning toolThe way this free SEO tool works is by measuring the content through standards such as the quality of its backlinks.


So, among all the free SEO tools that exist, this is the only one that offers a set of recommendations to the owner of any website.


These aim to improve their organic positioning. However, to be able to come up with these, it first compares their backlink index and performance in Google Analytics. Then, it extracts them from the positioning status it was able to get from this comparison.


40. SERP Sim:


BluCactus - example of web positioning toolThe SERP sim, or SERP Simulator, is one of the free SEO tools trained to optimize the snippet of your website in Google Lists.


It aims at making easier the reading of it for any user. For this, it uses a complete online SEO audit system. Besides creating a rich snippet from scratch, it also allows you to save your changes.


Another important element we must highlight about this tool is its interface. Said interface simulates the positioning of the entire website in Google. It does this along with adapting it for both the classic view in a browser and mobile devices.


41.  Open Link Profiler:


BluCactus - example of web positioning toolThis is an online SEO audit system that focuses on improving the back-line system of every website.


For this, its free SEO analysis bar groups the different links of every portal into eight basic data patterns.


The first one is the active links, then we find the unique active links.


The last two are the last update and the associated sub-domains.


42. HEAD Master SEO:


BluCactus - example of web positioning toolIts web portal talks about the HEAD Master system as a tool that works as a redirect checker software.


So, this means that it can record the optimal status of about 500 URLs at the same time.


Moreover, this is one of the free SEO tools that can optimize the user experience by following only redirection guidelines.


Not only that but this system can also offer solutions to problems like dead links and server errors.


 43. Keyworddit:


BluCactus - example of web positioning toolA lot of experts consider that this free SEO tool is the perfect alternative to Google Keywords.


This is thanks to its database that takes all of its information from Reddit user searches.


As you may or may not know, this is the sixth most visited website in the world. Besides, its essential parameters for carrying out an online SEO audit involve a lot of things.


To give an example, it includes offering monthly performance reports. These comprise a list of 10 keywords for each requested search term.


44.  Ahrefts Backlink Checker:


BluCactus - example of web positioning toolThe way this free SEO analysis tool works is through qualitative analysis and study of about 100 background links from websites.


So, through its online SEO audit system, it can help any user to find and increase the number of links that relate to their system.


Thus, this affects the quality index and positioning of said system.




45. Microsoft IIS SEO Toolkit:


BluCactus - example of web positioning toolThis app has a set of free SEO tools that aim at improving the volume and quality of web traffic for any search engine.


The module site analysis, for example, is one of its most important tools.


This is because it can help you identify duplicate content and performance issues.


Not only that but it can also allow you to find broken links. Other important tools in this system are the robot exclusion module as well as the maps and indexes modules of a website.


​​ 46. Local Search Results Checker:


BluCactus - example of web positioning toolThrough this free SEO tool, any user or SEO expert can know the local positioning status of their brand or company.


However, to offer this kind of data to the user, this online SEO audit assistant uses the informational resources that the system Bright Local offers.


All of this to keep watch over the behavior of any website within its informative scope. On the other hand, when talking about its technical advantages, this system also allows you to point out and filter each of your queries. For this, it takes into account their fixed language.


 47. Google Pagespeed Insights:


BluCactus - example of web positioning toolThis complement can measure and identify the ranking problems of any website.


These types of free SEO tools usually deal with managing an entire website. So, thanks to this, it’s possible to extract different data about malfunctions from any portal.


For this, you only need to insert the URL in your main search engine.


Finally, the results of this process include two versions. One of them is for classic computers and the other for cellphones.


 48. Where Goes:


BluCactus - example of web positioning toolThis is a simple and minimalist tool to carry out an online SEO audit.


For this, it only focuses on measuring the status of a redirect route starting from any type of URL.


The reason it’s so effective when carrying out a free SEO analysis is that it offers an address list to the user. The said list takes the form of a chain.


Besides, this system can also detect and erase those that aren’t productive and unnecessary. All this to improve the speed of the website and thus, it’s positioning.


 49. SERP Robot:


BluCactus - example of web positioning toolThis particular free SEO tool aims at monitoring the behavior of every keyword.


So, its use and work are simple. Moreover, to carry out an online SEO audit, you must insert the URL address in its main search bar.


All this along with the keywords you want to examine. After this, in about 24 hours this system will monitor the behavior of those keywords you selected in real-time.


This includes elements like search volume and position change.


50. Outdated Content Finder:


BluCactus - example of web positioning toolTo run an online SEO audit, this tool analyzes the performance of every keyword during fixed time patterns.


It does this to identify what kind of content is, according to Google, outdated.


Not only that, but its ability to perform fast and free SEO analysis makes it stand out in its market.


Thus, this allowed it to reach a wide level of acceptance and use.


51. Copyscape:


BluCactus - example of web positioning toolWithout a doubt, thanks to its quality and the way it works, this free SEO tool has become very popular.


Copyscape aims at checking the content originality. It does this through a textual plagiarism recognition system. So, in short, its interface scans the text present on a website.


After this, it will let the user know if it finds out that some of these texts are already on another domain. Indigo Stream Technologies, Ltd Company launched it in 2004. Since then, it’s still one of the most preferred tools in the market.


 52. Link-Assistant:


BluCactus - example of web positioning toolThis is another tool that focuses on improving and optimizing link building processes.


For this, it identifies and gets quality links from the user. Besides this, its software can recognize the type of website you want to put through a free SEO audit.


After this, it offers a list of sites compatible with its format and category.


Thus, this is a tool that specializes in projection techniques like Review and Guest Posting.


53. Whitespark Local Citation Finder:


BluCactus - example of web positioning toolFocused on the configuration of free SEO audits that involve the creation of local SEO campaigns, this a very helpful system.


To do this, the software creates a group of assignments for each company.


Through its main panel, you can configure up to five different keywords for each campaign. Besides all of this, it has an important feature called “progress table”. Said feature allows you to compare the performance of any website. All of this, above the competition as a function of time.


 54. IFTTT:


BluCactus - example of web positioning toolIt’s a service made up of a set of free online SEO tools that favor the automation of processes.


Its acronyms come from the English expression “IF This, Then that“.


Moreover, its working methods allow you to execute, at the same time, changes in the content of blogs, social media, email, and more.


Besides, you can also program IFTTT to allow access to accounts on Instagram, Facebook, and WordPress.


 55. Merkle Schema Markup Generator:


BluCactus - example of web positioning toolIn simple terms, this is a system included as one of the main free SEO tools of the website


Mostly known as a schema markup generator, this is an important alternative for the creation of JSON-LD tags.


Once created, you can copy it to the HTML code of any website for identification.


However, that’s not all, to set apart the format, it applies elements like websites, companies, organizations, and personalities in general. Moreover, it does this to increase its effectiveness as a tool for free SEO audits.


 56. Majestic:


BluCactus - landing page para campañas de Google Ads - persona trabajandoThe priority of this free SEO tool for audits is the health of the backlinks. In the beginning, to carry out an SEO analysis, it uses a tool called Majestic campaigns.


With it, it’s possible to trace sets of target links. Besides this, you can also find other functions from different tools like Context Link.


This identifies the quality of links all over the web.


In the same way, this option also allows you to study the behavior of the entire web against its competition.


57. SEOQuake:


BluCactus - example of web positioning toolFrom a technical point of view, many experts often include SEOQuake in the world of free SEO tools.


However, this is actually a free SEO plugin that displays relevant data for the study of the status of an entire website.


Besides, this group of information includes many elements.


Some of them are Alexa Rank, SEMRush rank, Web Archive Page, or domain activation date and the max number of external links.


58. Siteliner:


BluCactus - example of web positioning toolThis is one of the most important free SEO tools on the market. Its function is the detection and destruction of problems that have to do with SEO performance. Moreover, its use is very basic. It doesn’t go beyond the insertion of the link you want to examine in its main interface.


After this, its free SEO audit system will show a search result with different data.


This data can include information like the number of websites, broken links, and the overall competitiveness index. On the other hand, it also can study around 250 websites for free monthly.


59. Fat Rank:


BluCactus - example of web positioning toolThis tool has a free SEO audit system that easily stands out for its level of efficiency.


It works by measuring the performance of an entire website. Moreover, it does this according to its position in the Google SERP list. So, if the system finds that the entire website is within the first three pages of results, it will show the results in green.


In contrast, if it finds it beyond the first ten pages, it will tell you what the problem is. Not only that, but it also offers the optimization of keywords positioning as well as correcting quality problems.


60. Beam Us Up:


BluCactus - example of web positioning toolOne of the most important and prominent free SEO tools in the North American market. Its working mechanism has a great level of emphasis on the finding and repair of errors in the links of an entire website. For this, the Beam Us Up system scans every website from any selected URL.


The main advantage of this tool is the ability to export its results into two types of formats.


You can export them into either a Google Drive spreadsheet or an Excel document. Now, when talking about its second mode, it classifies the errors found by tabs. This, according to their category and level of urgency.


61. SEO Powersuite:


BluCactus - example of web positioning toolThe focus of this free SEO tool is the offering of comprehensive SEO results.


Moreover, this is fully recommended for those webmasters or SEO professionals that work in the performance area of any company or brand. This is because it allows them to monitor the performance of any SEO campaign in real-time.


Not only that but it highlights the participation of each keyword in the process.


All of this while creating link reports according to all requirements. Another characteristic of this specific free SEO audit tool is its ability to create custom management reports. However, that’s not all. You can export these reports to the cloud and even send them to all your clients through email.


62. Ahrefs Webmaster Tools:


BluCactus - example of web positioning toolA system for free SEO audits focused on the health and proper performance of links. Its configuration pattern is programmed to find over 100 performance errors in the link tree of every website. All of this means that it’s possible to increase competitiveness on the web.


Thus, you will be able to optimize the user experience.


Besides, it also allows you to identify which keywords attract the most web traffic. You can compare this value to the growth rate of the competition.


Thus, all of this has made it one of the most important free SEO analysis tool.


63. Bing Webmaster Tools:


BluCactus - example of web positioning toolThis important system has been present in the digital market of free SEO tools since 2009.


Besides, it has all the necessary tools so that any website owner can index and optimize their product. All of this, according to the positioning criteria of this particular search engine.


Not only that, but Bing Webmaster Tools is also based on the application and measurement of nine different work guidelines.


This includes things like crawl frequency, Robots.txt Validator, and an HTTP checker subsystem.


64. SEO Site Checkup:


BluCactus - example of web positioning toolThe way this works and assists the user consists of offering a direct online service. Besides, SEO Site Checkup, like other free SEO tools, has its own website. From there, every user can sign up and get access to all its benefits for 14 days.


We know from the workings of its interface that this system is targeted to those non-SEO experts interested in measuring the performance of their website.


Thus, it offers a very easy-to-follow SEO matrix of the entire website. However, that’s not all, it also allows them to compare at least five competing websites.


65. Rank Math SEO:


BluCactus - example of web positioning toolThis is an excellent alternative to plugin mode enabled for its use in WordPress.


As such, this platform for free SEO audits is designed so that every user can avoid making manual SEO management activities. Thus, this lowers the management time of this type of process. Besides, the reason this system is so effective comes from its ability to improve the SEO of an entire website.


Not only that but it also improves the SEO of any post on social media as well as any webmaster’s profile. In the same way, another important factor of Rank Math SEO is its compatibility with alternative publishers like Gutenberg.


66. Varvy SEO Tool:


BluCactus - example of web positioning toolThis free SEO tool belongs to the group of tools that focus on the improvement of the loading speed of a website.


Something that we know is an elemental factor within the positioning of any portal on the Internet. This tool has many different types of tests, which are divided into three main sections.


These are called SEO, speed, and mobile. Besides, they can be applied to any portal. The information that this tool provides exceeds by far those offered by Google Pagespeed Insights.


67. Jaaxy:


BluCactus - example of web positioning toolIt stands out among all the different free SEO tools that exist. This is due to its high level of competitiveness.


This is thanks to its system, which tracks the behavior and informative search of web traffic. All of this leads to making it one of the most sought after tools by experts. Something that it does very well and effectively is the creation of fresh, useful, and up-to-date content.


Besides all of this, many SEO audit experts highlight the potential of Jaaxy to, literally, spy on the competition. By doing this, you will be able to extract an analysis of their website’s main points. This, in turn, gives you a competitive advantage over the competition.


68. Free Monitor For Google:


BluCactus - example of web positioning toolThis free SEO audit system includes a complete online job profile.


The aim behind it was to offer to every user a set of nine main tools. These include a Link Analyzer and a Backlink Checker. Its main free SEO analysis process allows the very own Google system to reveal information about the performance of any website. Not only that, but its interface can also monitor the performance of a list of keywords in real-time.


However, that’s not all, it also takes a look at the way the competition moves.


69. Webtexttool:


BluCactus - example of web positioning toolIt’s one of the most important free SEO tools focused on advice for the creation of quality content.


Its secret lies in the collection of data. For this, it uses means like Big Data. So, in general terms, this allows you to create predictive texts. This is thanks to its database filled with over 20,000 user interactions.


As a result, you will be able to attract a greater volume of traffic to your website.


This, in turn, will also increase its visibility on the search results.




BluCactus - example of web positioning toolMuch more than SEO optimization, stands out from today’s free SEO tools for its ability to actively search for data.


This information is usually made up of email accounts that need to be known. So, to carry out this process of free SEO audits, you must register a private account on its portal.


Once inside, you can add the URL you want to study. After this, the emails that belong to the said website will appear in green. However, this is not all, the system can also determine to which section of the website each of these emails belongs.


71. Ahrefs Rank Tracker:


BluCactus - example of web positioning toolFor your free SEO audit process to work, you must give this system two types of data.


The first kind is the set of keywords integrated on the website you want to analyze.


The second would be the URLs of your competition’s websites. You can group the results that come out of this free SEO analysis according to the level of influence that the website has over many countries.


In the same way, its interface shows structured graphics of the website and its evolution through time.


72. What’s My SERP:


BluCactus - example of web positioning toolMany experts claim that the What’s my SERP free SEO tool is an excellent alternative to maintain the level of competition.


Through its frequent Google Updates, it allows you to do proper management.


On the other hand, it has a process from which you can perform a powerful local SEO analysis for certain countries.


Besides, this action also allows you to use the Local Map Pack within the result of data patterns.


73. GT Metrix:


BluCactus - Diferencias entre una landing page y un sitio web - persona trabajando profesionalmeteIn simple terms, this free SEO tool works by carrying out a speed test. Its creators, the Canadian company, made this tool to answer requests from its clients.


For this, the system offers a data field of calculated performance.


Said data field uses information related to different factors like Page Speed Score and YSlow.


Besides this, the total size of the page and the number of requests is also part of this free SEO audit system.


74. WooRank:


BluCactus - Diferencias entre una landing page y un sitio web - computadoraThe aim of this free SEO audit standards of this tool is the positioning of an entire website over the competition.


To do this, WooRank has a parallel analysis processor.


This works by getting information about the positioning of the competition’s keywords.


However, that’s not all. Its free SEO analysis also improves the workings of a website. For this, it takes into account the finding and fixing process of many kinds of errors.


75. MozBar:


BluCactus - example of web positioning toolFree and light, this is a system that focuses on the measure of performance throughout the entire SERP list.


In the same way, it’s an Online SEO tool designed for buying sponsored posts.


This is due to its ability to accurately measure the quality of any website.


Among its mains functions is the navigation bar and the SERP Overlay.


76. IP Address and Domain Information:


BluCactus - example of web positioning toolThis is a process of online SEO tools that work directly with Google Chrome.


Its focus is on the analysis and optimization of the technical standards that have to do with any IP address. Besides this, its main dashboard for free SEO audits distributes the information in three boxes:


  • IP information
  • Domain Information
  • Provider information




77. WordStream Keyword Tool:


BluCactus - example of web positioning toolThis company creates its products for the effective performance of free SEO audits. Its web portal can help hundreds of websites in a single day.


The focus of this system is favoring the marketing budget of any brand or company.


For this, its free SEO analysis system allows you to spot those keywords that measure the performance of these values.


All of this according to their branch and sector. Thus, this is a competitive element for the SEO market.


78. Wordtracker:


BluCactus - example of web positioning toolIts different functions aim to identify and select long-tail keywords. When we compare this with other online SEO tools, we find that its level of competitiveness is very high. We know this thanks to its breadths of up to 1000 different suggestions for each search term.


In the same way, its database goes beyond 200 million words.


Besides, it can calculate the KEI or Keyword Effectiveness index of every term.


79. WordTracker Scout:


BluCactus - example of web positioning toolThis online SEO tool system is based on an extension of the Wordtracker General File.


In other words, it gets its data from the big keyword data of the same system.


If you want to use it, you can do it since it’s totally free. Besides, this is an efficient tool compatible with the Google Chrome system. The way it carries out free SEO audits is through the extraction of keywords from the competing websites that attract the same target audience. After this, it uses all this potential to establish a balanced positioning matrix.


80. SEO Book Keyword Tool:


BluCactus - example of web positioning toolIt was created to offer an alternate way of analysis and free SEO audits.


This, in competition with Google itself. In fact, its Traffic Value Calculation menu is its most effective and popular tool.


This is where the impression-through-performance formula is used to measure the value of traffic.


Besides this, it also allows you to export the log data into a CSV format. As of now, this free SEO analysis system works well for the United States market.


81. Keyword Eye:


BluCactus - example of web positioning toolThis is one of the main online SEO tools in the American market.


Its freemium version allows you to check 10 different searches.


Besides this, its main module of user interaction is the section called Keyword Suggestion.


However, this tool not only works for the American market. It can be used in many countries like Argentina, Spain, and Mexico.


82. Soovle:


BluCactus - example of web positioning toolThis system, within all online SEO tools, is ready to work from its online web portal. It has two kinds of tracking for keywords. In the first one, it uses a classic list. This is where you can get a set of related suggestions for any search idea.


The second mode groups the crawl concerning the search engine.


This is why it shows its main achievements on its main screen. Finally, to complete the free SEO audit, Soovle also includes functions like saving searches and exporting results in CSV format.




BluCactus - example of web positioning is a free SEO audit service that has a full set of features.


These are necessary for a powerful and accurate free SEO analysis. Besides, with this tool, you don’t need to create an account to access its interface.


On the other hand, it can offer around 750 long-tail keywords for each type of search that you might want to carry out.


The secret of this function lies in its direct association with Google Autocomplete.


84. Keyword Surfer:


BluCactus - example of web positioning toolThis is an extension of the online SEO tools that the browser Google Chrome has. Some experts highlight its nature as a plugin of the same system.


Thus, what stands out the most out of this tool is its ability to carry out a study of different performance metrics of an entire website.


This, all at the same time. After this, the main graphic will show data information like keyword volume. Not only that but it will also show its similarity to other assumptions by measuring their percentage value. Finally, we must also mention that this system can work by grouping searches according to language.


85. Whitespark Google Business Review Link Generator:


BluCactus - example of web positioning toolAccording to the classic way that online SEO tools work, this Link Generator for reviews isn’t a free SEO audit system. As such, its creators created it so that users who have brands and businesses could use it. These are the ones who want to increase their influence at the local level.


Besides, something that allowed it to become so popular is its simplicity.


It allows every user to create any type of review. For this, every link it creates has a high level of compatibility in media. To give an example, every link is compatible with emails and social media platforms.


86. Fox FAQ:


BluCactus - example of web positioning toolThe free SEO audit that FAQ Fox created has as its aim the increase of income for any website.


For this, its free SEO analysis process uses a market analysis system.


It’s thanks to elements like this that you will be able to identify keywords or information that you’re looking for.


Thus, reinforcing these will allow your website to outperform your competition


87. Bulk Keyword Generator:


BluCactus - example of web positioning toolThe different traits that this free SEO analysis tool has can be seen immediately.


Its aim is the management and promotion of the online presence of small businesses. For this, it uses a data review.


This comprises the relationship between the type or branch of industry and the location.


However, this isn’t all, this company has been in the online SEO tools market since 2009. As such, they also assist their clients through previously scheduled sessions.




BluCactus - example of web positioning toolThe debut of this online SEO tools system comes after the latest changes made to the traditional Google and Bing format.


In them, the search engine hides the monthly search volume data from the free version. As a result, Search Volume creates a set of important tools. The most important would its Free Keyword Tool (BETA).


Moreover, its free SEO audit system also allows you to analyze different keywords pragmatically and simultaneously.


89. QuickSprout:


BluCactus - example of web positioning toolIts benefits for free SEO audits are only comparative in scope. As such, its central dashboard allows you to study the strengths of the marketing strategies of at least three websites from the competition.


As a result, you can use all of this data to offer a persistent and powerful profile.


This, in turn, ensures good positioning. What’s more, QuickSprout also includes a complete SEO analysis.


For this, it uses criteria like Meta tag construction, link enhancement, and impact on social media.


90. Niche Laboratory:


BluCactus - example of web positioning toolAt first glance, the workings of the interface of this online SEO analysis can be similar to other online SEO tools.


However, that makes it stand out is that it was created for websites with a specialized niche. Thus, it finds and identifies the most relevant groups of keywords in a thematic sector.


To do this, it makes use of the parallel processing method which has been integrated. Besides, it doesn’t exclude long-tail keywords for its results.


91. SEO Site Checkup:


BluCactus - example of web positioning toolYou can see all the different online SEO tools that this platform has on its main dashboard.


The main focus of this free SEO audit system is measuring an entire website SEO status.


The quality of backlinks is one of the factors taken into account for this.


Besides, it also allows SEO monitoring of up to five competitors.


92. Seorch:


BluCactus - free SEO tools - example of a seo toolThis creative tool can carry out an online SEO analysis of any website in just 30 seconds.


After this, it will display the results as a list, whose heading is none other than the preview of the examined website.


Besides, it will also show, under the free SEO audit, an analysis of the website according to its HTML layout. Thus, the status of titles, Meta descriptions, and Meta tags is included in this.


93. On-Page Grader by MOZ:


BluCactus - free SEO tools - example of a seo toolThis online SEO analysis system achieves its results through a segmented distribution from page to page.


All of this followed by a checklist of factors. These are useful for the improvement of organic web traffic.


Besides, it also offers a set of techniques for the safe and quick solution of these problems.


This is present in every parameter shown in the checklist.



94. Broken Link Checker:


BluCactus - free SEO tools - example of a seo toolIt works as a plugin adaptable to the WordPress system. What’s essential for this type of online SEO tools is on-page optimization.


This is done through the analysis and listing of links.


As a result, it can find errors and problems in the links of each website and improve them. In today’s market, it’s believed that there are around 700 thousand active installations of this system.


Besides, it’s also compatible with over 26 different languages.


95. Open Site Explorer:


BluCactus - free SEO tools - example of a seo toolThe Moz Company has been the one in charge of the creation and later advertising of this online SEO analysis tool.


Moreover, it’s focused on the analysis and study of informative profiles. These consist of the set of inbound links that every website has. As we know, this is a vital element to consider when measuring domain authority.


So, in simple terms, this free SEO audit platform makes the understanding of data easy. For this, it divides the results into two sections. These are the domain authority (DA) and page authority (PA) menus.


96. Cognitive SEO:


BluCactus - free SEO tools - example of a seo toolThis was designed to stabilize the inbound link system of an entire website.


This, in turn, allows you to not only measure the positioning status of any website, but also that of the competition.


Besides, the online SEO tools that this platform has also involve the tracking of posts on social media.




97. Monitor Backlinks:


BluCactus - free SEO tools - example of a seo toolThis tool, unlike any other online SEO tool, uses email as the main means of communication with the user.


The focus of this is the tracking and evolution of the links on every website.


Something very valuable that this tool provides is the creation, removal, and performance of No-follow links.


This is included and quantified in your free SEO audit reports. Besides, in its free version, this system can monitor up to 10 links at the same time.


98. WK Finder:


BluCactus - free SEO tools - example of a seo toolIts online SEO analysis method is perfect for the creation of a marketing campaign.


In the same way, it has a keywords display panel that works as a concept generator for every content creator.


However, this isn’t all. Its free SEO audit item can also analyze the behavior of a keyword over a long period.


What’s more, this tool also has an important section for organic positioning for Local SEO.


99. SEO Profiler:


BluCactus - free SEO tools - example of a seo toolThis tool is equal to a professional SEO team in terms of the quality of its online SEO analysis.


Its interface is made up of a set of online SEO tools designed for small and large companies.


For this, this tool mixes algorithms for the positioning of websites in different search engines at the same time.


Besides, this is a highly recommended software for professionals. This is due to its ability to build and create professional reports.


100. XOVI:


BluCactus - free SEO tools - example of a seo toolThe website work of this online SEO tool is divided into two main aspects. On one hand, the free SEO audit system can measure and determine the performance of a website’s keywords.


It does this taking into consideration its monthly progress.


On the other hand, it studies the state of links using on-page tracking strategies. Besides, it can also create high-quality links that point to any list.


101. HyperSuggest:


BluCactus - free SEO tools - example of a seo toolThis is a bet in the market of free SEO analysis tools that hasn’t gone unnoticed by content creators.


Its free SEO audit process offers meaningful keywords lists.


For this, it takes into consideration the current search trends on the web.


Besides, it carries this out both for CMS platforms like WordPress and social media platforms like Instagram and YouTube.


102. Infinite Suggest:


BluCactus - free SEO tools - example of a seo toolAs the name implies, the scope of its online SEO analysis is surprising for its level of breadth.


Its initial interface can offer a list of up to 20 pages of results for each search idea.


Besides, this online SEO tool has Google as its main source.


Thanks to this, it’s able to filter search queries by country, language, and the intention of the user.


103. Keyword Suggestion Tool:


BluCactus - free SEO tools - example of a seo toolThis online SEO tools system is an excellent alternative for every professional and website agency.


The reason for this is that it’s a space that offers free nine different tools.


Besides, you can access a free SEO audit menu from its main website.


Here, you can activate features like backlink checker, keyword tracker, and social media management.


104. Question DB:


BluCactus - free SEO tools - example of a seo toolMore than an online SEO analysis, it works by creating ideas for the production of web content.


For this, Question DB has a database with over 31 billion entries.


This particular search volume allows you to offer a constant set of over 700 results per search.


What’s more, this portal is recommended for specialized writers or bloggers. However, experts in free SEO audits can also use it with no problem.


105. Merge Words:


BluCactus - free SEO tools - example of a seo toolThe way this SEO analysis tool works is by finding different types of keywords.


It does this according to a set of standards and recombination techniques.


So, when you’re on its main website, you will find three search boxes. In them, you can add three thematic variants.


Next, it will answer to these requests by showing six different combinations. Besides, given its nature, Merge Words is an ideal platform for the creation of organic positioning campaigns.


106. WordZE:


BluCactus - free SEO tools - example of a seo toolIf there is any reason as to why the online SEO tools of WordZE stand out, is for their high level of precision. For this, it gets its data from the Google Ads API system.


So, to promote an effective free SEO audit process, this app divides its analysis method into three tools:


  • Ultimate Research
  • Keyword Analyzer
  • Long Tail Keywords search menu.


107. Disavow Tool:


BluCactus - free SEO tools - example of a seo toolThe control and supervision of SPAM is the main focus of this online SEO analysis tool.


For this, Google has given it the function of overruling very low-quality links that lead to any website.


As such, the importance of this free SEO audit process is that thanks to it, websites can avoid fines for this type of informational features.


What’s more, this tool can also always create fully effective and automated overruling files.


108. BackLinks Monitor:


BluCactus - free SEO tools - example of a seo toolThis interesting online SEO analysis concept came out as a company in mid-2012.


The focus of said website system is finding and giving high-quality links to any website.


Besides, this interface also stands out for its use of reverse engineering.


This is because its online SEO tools identify both the Keywords and Backlinks of the competition.


109. URL Profiler:


BluCactus - free SEO tools - example of a seo toolIf you want to effectively use this online SEO tool, you have to first access the official website of the platform. Once there, you must download its free version.


However, you can only access these services at no cost for 15 days.


On the other hand, its free SEO audit system allows an in sync use of informational tracking along with tools like Analytics and Page Speed.


Besides, its general panel allows three types of analysis defined by domain, link, and content analysis.


110. XENU:


BluCactus - free SEO tools - example of a seo toolSomething to highlight out of this free SEO audit system is that it’s compatible with the Windows system.


For this, you must install the app from its official website. Remember to do it on any computer whose capacity allows you to study one domain at a time.


The XENU system online SEO analysis can give you the possibility to avoid penalties for broken or low-quality links.


What’s more, this system shows these types of errors in red. On the other hand, those who are of good quality are shown in green.


111. Alexa Ranking:


BluCactus - free SEO tools - example of a seo toolAlexa performs a type of online SEO analysis that can quickly sort millions of websites.


For this, it takes into consideration the importance and popularity that they have. Likewise, online SEO tools use mathematical standards to make this type of classification possible.


So, in short, the position of a website depends on its average number. This is gotten from the measure of two factors.


These are the volume of visits per day and the performance of the website itself during its last three months.


112. MetricSpot:


BluCactus - free SEO tools - example of a seo toolThis is an easy-to-use and online service of free SEO tools.


As such, the online SEO audit software system that its interface uses is focused on improving SEO optimization processes.


For this, it makes use of around 50 different elements of internet positioning.


The system will assign to each of these elements a percentage value. This will be equivalent to 99.9% of the total workings of the analyzed website.


113. Raven Tools:


BluCactus - free SEO tools - example of a seo toolAs an online SEO audit company, Raven Tools has been around since 2004.


Its different free SEO analysis services mix 30 complete marketing tools. It does this for the full analysis of an entire website’s state.


The function that stands out the most from this tool is the creation of custom reports.


Besides, you can program this custom report so that it collects data automatically as often as you want to.


114. Traffic Travis:


BluCactus - free SEO tools - example of a seo toolCurrently, the set of free SEO tools that Traffic Travis has assisted over 400 thousand websites around the world.


This is due to the ability that its different audits tools have to combine both off and on-page tests.


Thus, the positioning in the search engines that this tool can provide comes from the establishment of high-quality links.




115. Panguin Tool:


BluCactus - free SEO tools - example of a seo toolPanguin Tool has a set of free SEO tools designed for the detection of algorithmic penalties.


As such, it can perform an online SEO audit on any website.


By doing this, it’s able to find out if it has been fined by Google. Its specialties lie on the Panda and Penguin algorithms.


What’s more, the digital agency Barracuda was the one behind its creation. They establish as its main source of data a comparative analysis between Google Analytics and the general performance of Google.


116. SerpRobot:


BluCactus - free SEO tools - example of a seo toolTo perform a free SEO audit with Serp Robot, it’s important to work according to its project module.


By accessing its “Create a New Project” menu, the system will create a display where you can add data like the title and domain name. This is followed by elements such as the list of keywords to analyze and the selection of the world region.


The results of this type of online SEO analysis may take 24 hours to be collected. Besides, the free version has a maximum registration of up to 300 different keywords.


117. SERanking:


BluCactus - free SEO tools - example of a seo toolIts free use is only possible from its trial version which lasts 14 days. It consists of a summary of online SEO tools whose work focus is the keyword request.


For this, it has a Suggestion Tool menu that, in turn, has four sub tools.


The Search Volume, the CPC cost per click meter, the proficiency indicator, and the difficulty ranking index.




118. Deep Crawl:


BluCactus - free SEO tools - example of a seo toolDespite being one of the online SEO tools known to have to pay a fee.


The launch of its freemium version is the reason why it’s in this list of completely free online SEO audit systems.


This version provides you with a maximum usage time of 2 weeks.


Besides this, its software specializes in the detection of errors like duplicate pages as well as URL errors or broken links.


119. Rank Sonic:


BluCactus - free SEO tools - example of a seo toolThis is a free SEO analysis system that only lasts 14 days. Said system works online, dividing its potential in two ways. On the one hand, Rank Sonic is a powerful rank tracker that monitors the status of keywords on every website.


On the other hand, it’s also a competitor inspector that extracts information from the website of the same niche that is being analyzed.


Moreover, its influence reaches 213 countries with a coverage of up to 131 languages.



120. Web SEO:


BluCactus - free SEO tools - example of a seo toolThis system comprises a set of up to four SEO tools online, two of them completely free.


The unlimited free version has, at first, a completely free account registration.


Through this is that it’s possible to access a set of 12 tools.


Besides, this technical SEO package also includes elements for landing page optimization, HTML code editing, and PPC campaign management.


BluCactus offers different SEO audit service plans for your website: What is the importance of hiring the services of a digital marketing agency?


BluCactus - free SEO tools - example of a seo toolThe existence of a wide amount of free SEO tools has a significant impact on digital marketing agencies. First of all, conducting an online SEO audit involves a process of significant complexity.


Experts believe that every user, before performing a free SEO analysis, should know which the most convenient tool for their website is.


On the other hand, every single software that we mentioned here has a delimited work area. In other words, they are only limited to covering a specific functionality of any website.


BluCactus - free SEO tools - example of a seo toolIn conclusion, for the use of free SEO tools to be effective, not one but several tools should be used.


Only through this will it be possible to obtain a safe and understandable study of the presence of any brand on the web. As the third and final implication of the use of this type of tool, you must know how to properly understand the data that you get.


All this along with the time that you must spend to get accurate results. Thus, we, the BluCactus marketing agency, are aware that this type of problem can appear when anyone decides to make an independent analysis. Based on all these reasons, BluCactus’ online SEO analysis plans and services, therefore, include the following benefits and aspects.


  • Multi-platform technical audit


BluCactus - 120 herramientas SEO gratuitas - ejemplo de una herramienta seo gratuitaThis is the first phase of our SEO analysis services.


Here, the different benefits of current free SEO tools are put into practice.


This process is divided into a total of six phases where elements like the status of the hosting and the current indexing index are taken into account.


The technical audit of Google analytics and Search Console is not excluded from such elements.


  • Production and Editing of SEO Content


BluCactus - free SEO tools - example of a seo toolOur online SEO audit team is the result of a process of selection and finding of the best human resource in America and the world.


As the main object of all SEO analysis, the content we create goes beyond the standards of written text.


We assist brands and company platforms with audiovisual content completely suitable for positioning in SERPs rankings.


Likewise, the BluCactus writer’s system guarantees the optimal positioning of your website on different search and crawl engines.


  • Creation and management of backlinks as a strategy for strengthening domain authority


BluCactus - free SEO tools - example of a seo toolOur technical team can use various kinds of free SEO tools to build high-quality links for you.


In this last factor, obtaining a high level of domain authority is ensured.


As you may know, this is a characteristic that Google values ​​and positions regularly.


Finally, it should be noted that this type of positioning is executed by our professionals following the classic guidelines dictated by White Hat SEO.


Final Notes: BluCactus, your trusted SEO agency offers you professional and quality services for the maintenance of any website


BluCactus - free SEO tools - example of a seo toolWith over a decade of experience in the market, our free SEO audit services have evolved significantly.


Thus, it would be impossible to describe all our offers in a single article. We can only say that each of the work packages we offer is based on building the brand identity of our clients.


All of this while taking into account the different online SEO tools that marketing has today. To make it easy for you, we can personally assist you from our offices in Dallas, TX.


On the other hand, if you are in another country, we will assist you through a videoconference via Zoom or Skype. All this will allow you to get to know our team of specialists.


BluCactus - contact usProfessionalism, security, and efficiency are aspects that distinguish each of our free SEO analysis methods. Our team will provide you with the tools you need.


This is so that you can feel completely comfortable and secure knowing that you’re being assisted by a team that knows what it’s doing. If you want to know more about how we can help you, we invite you to follow us on our social media and subscribe to our weekly newsletter.


Don’t wait any longer! If you’ve been looking for an expert digital marketing team, you’ve come to the right place. Contact us now! And we will tell you everything you ever wanted to know about online SEO tools.


Quote your SEO Project
to increase your audience and sales today!

How to write a meta-description? When we write an article, we try to do it as well as possible to increase our number of visits. However, if you are here, it’s because you want to know the keys to write the perfect description.


BluCactus -How to write a meta-description - computer with important informationLikewise, whether or not you are familiar with SEO, designing an attractive Meta-description for each of your websites can make a difference and get you more visits.


We hope that when you finish reading this post; you will know how to design this important tag to have a great position on Google results.


In this article, we will tell you some practical tips and examples of how to do it.


With this, you will know how to apply some simple guidelines to create the perfect meta-descriptions.


What is a Meta-description?


BluCactus -How to write a meta-description - computer with important informationThe meta-description tag is an important factor to increase your website’s visits. It’s the information that appears in the Google results after a search. It lets the user know what they will find your site if they click.


The meta-description is the space that Google offers you to capture the user’s attention. With it, you can stand out from the rest of the results and thus, from the competition.


This label must be attractive, relevant, and comply with a set of guidelines.


Before you start to write, you need to know some basic concepts. They will help you better understand the importance of this Meta tag: SEO, copywriting, keywords, SERPs, and CTR.


Meta Tags


BluCactus -How to write a meta-description - computer with important informationMeta tags are the information that we normally use to describe a website’s content to search engines.


The Meta title and the meta-description are two fundamental Meta tags.


Don’t forget it!






SEO or Search Engine Optimization


BluCactus - people walkingSEO is the technique used to position a page in the first results of search engines, usually Google.


We can divide this technique into two:


  • SEO Off-page is those links that point to your website.
  • SEO On-page, in a nutshell, are all the elements that you can improve on your site.


The meta-description tag is inside the On-page.





BluCactus -How to write a meta-description - keywordsHow to write a meta-description?


They are those search terms that trigger the display of results and related ads.


For example, if you have a dog food store, you will want your website to appear in the results when a person searches for that term or similar ones.


In the meta-description, you must enter that keyword.


There are two types of Keyword:


BluCactus -How to write a meta-description - computer with important information

Head-tail keywords: 


Also called generic keywords.


They have a high volume of searches on the Internet.


These keywords use users to find general information on a certain topic. As a result, they have up to 1 or 2 words.


For example, an individual researching college education from a broad perspective might write head-tails such as “best majors,” “modern degrees,” or “online careers.”


Middle tail keywords


BluCactus -How to write a meta-description - computer with important informationHere, the keywords are a little more specific; we often call them semi-generic.


And since they are more precise searches, they comprise between 3 and 5 words.


Staying on the topic of college, a user could use middle-tails like “Health-related careers” or “Higher paying degrees.


As you can see, although they are not excessively specific searches, they show an interest in knowing certain aspects of a topic.


SERPs or Search Engine Results Page


BluCactus -How to write a meta-description - computer with important informationIt’s the list of results that Google offers you when you search a term. In recent years these results have evolved and there are many kinds.


They can be videos, images, or news, but the objective is the same: to appear in the top positions.


Conventional results or snippets contain 3 different basic parts:


Meta title, URL, and meta-description.



How to write a meta-description, CTR or Click-Through Rate


BluCactus - ctrIt’s the percentage of clicks that your result receives concerning the number of times it appears in the SERPs.


To get the CTR, you have to divide the clicks by the impressions and multiply it by one hundred.


You can check it in your Google Search Console account, by going to the search traffic, search analytics section.


The meta-description can improve the CTR of your result.





BluCactus -copywritingIts persuasive writing aimed at achieving a specific objective, such as subscribing to a newsletter or a sale.


You can use it to write an attractive Meta tag that invites users to click on your result.


This improves CTR and visits to the web.


As you can see, all the concepts are related to each other.




What is the difference between Meta title and meta-description?


We mentioned earlier that snippets are composed of the Meta title and the meta-description. The two tags appear in the search engine results in the following order: the Meta title first, followed by the URL, and, finally, the meta-description.


The two tags are important, although they differ by:


How to write a meta-description, The length


BluCactus -How to write a meta-description - computer with important informationThe Meta title occupies a single line and must have a maximum of 65-70 characters, while the meta-description has a maximum of 155-165, occupying up to two lines.


Google considers pixels rather than characters: for meta-descriptions, the ideal length would be between 430 and 920 pixels.


At the end of 2017, this search engine did a test allowing longer meta-descriptions, even up to 300 characters.


A few months later it returned to the original 155, although it’s always changing. You can use this tool as a character counter to check how your snippet will look and avoid surpassing the limit.


The objective


BluCactus -How to write a meta-description - computer with important informationWe can keep it short by saying that the Meta title is oriented to Google, while the meta-description is oriented to users.


Similarly, the first is an SEO ranking factor, the second is not directly.


The meta-description isn’t in itself an SEO ranking factor, but it can influence CTR, and CTR is an important factor for Google and other search engines.


Therefore, the moment this label is improved, you will be able to improve the CTR and in turn, the positioning of your website.


BluCactus -How to write a meta-description - computer with important informationIn the end, you should always think about the user when writing both tags.


So, although the description allows you more flexibility than the title, being longer and not having to choose both SEO and keywords.


How to write a meta-description? For example:


Meta title: Personal trainer in Madrid



BluCactus -How to write a meta-description - computer with important information - seo

The title of this snippet is designed for SEO, making it clear what the keywords when positioning is “personal trainer in Madrid.


However, the description allows us to tell the user what they will find on the web, inviting them to enter.


It’s in the meta-description where you have to use the weapons of copywriting to persuade the user that you are the best result, that you deserve that click above the rest.


Now that you know why having a good meta-description is important, it’s time to get down to business with some tips and examples to inspire you.


How to write a meta-description?


Now, let’s focus on you. How can you make good meta-descriptions if you haven’t written one before?


Having talked about what goal descriptions consist of, let’s see the steps that anyone can take:


BluCactus -How to write a meta-description - keywordsResearch your keywords


Start a round of keyword research to find out where your brand should go.


You will be interested in having a wide variety of words and phrases to choose from.


This is to later distribute them more effectively on all the pages of your website.



Write the central focus of each of your pages


BluCactus - focus on pagesYou must have a kind of outline of your website with all the pages that make it up.


If this isn’t the case, it’s time to create one.


If you are writing individual descriptions for your blog articles, now you can do it all in one go.


Similarly, write down the goal or central idea for each page where you need a meta-description.



How to write a meta-description, Study your competition


BluCactus -How to write a meta-description - computer with important informationThe next thing is to do a search with the keyword or phrase that you would like to use on your website.


You will see that more competitors are trying to position themselves for that same keyword.


So, you must analyze their descriptions and see what they have written.


This can be useful for getting some ideas but remember, don’t copy it.


Remember that you need to be different from the rest of the brands.


Write a draft


BluCactus - measureOnce you have your focus of action in place, with relevant words and knowledge of your competition, you should have everything you need to put the first draft in writing.


Don’t forget to write your first texts with an energetic and proactive tone that helps persuade your potential readers.


It doesn’t have to be perfect, don’t worry too much about getting it ready the first time.


Just write something that fits your goals.


How to write a meta-description, Tailored writing


BluCactus - write an eraserFinally, edit the description you have created.


Get rid of ambiguous sounding phrases and use more specific words, adjust any differences to keep the focus on your goal, increase the number of clicks.


This way you will be able to have tailored texts. Remember we talked about using around 150 characters despite the increase in the text length in engines like Google.


If you think like your customers you can create something more attractive.


Examples of meta-descriptions


BluCactus -How to write a meta-description - computer with important informationIt’s easy to think that the concepts defined above are easy to put into practice, but it’s much more difficult to apply them. This can even be harder if it’s for your website.


To help you think and give some more context, let’s look at some examples of why they are effective:


“Have your pet healthy with an annual check-up at your vet. Make your appointment today for your dog or cat! “


This message is 103 characters long and only two sentences long, making it almost perfect in length.


Each phrase sends an active message with a clear focus of attention that is based on encouraging pet owners to make an appointment for an annual check-up of their animals.


BluCactus - exampleHowever, the text is a bit generic, and an element of uniqueness such as “good” or “great” could be added.


“Switch to snow wheels for more traction in winter. Find out what makes our tires the best! “


How to write a meta-description? Here we have another example of a description with a length similar to the previous one, but for a drastically different type of business.


“Have more traction” and “winter wheels” are relevant keywords and there is clear proof of the value it brings.


Winter wheels will help you drive safer in winter and clearly, these wheels are unique in some way.


BluCactus - example“Do you get enough with your pension plan? Know the most common mistakes when investing that are undermining your profitability. “


In this example, there is a clear indication of the value of the message.


The meta-description focuses on inexperienced investors who have put money into pension plans and that need more information to have a more balanced portfolio.


This message is very clear, the words used are unique compared to other financial companies.


Why should you use a meta-description?


Meta-descriptions are used to get customers. This is because they play an important role in users’ decision to click on a result.


Next, we explain the reasons why you have to use a meta-description:


Search engine optimization


BluCactus -How to write a meta-description - search enginesAlthough there is no direct relationship between the quality of a meta-description and a good position in the search results, meta-descriptions play an essential part in search engine optimization:



  • Search engines match users who click on your page in SERPs. If many users do this, the position of your website may improve over time.


How to write a meta-description, User experience


BluCactus -How to write a meta-description - computer with important informationWhen it comes to meta-descriptions, the interests of search engines and users are very similar.


An effective meta-description leads to clicks and because of it search engines will respond with a higher ranking. So, Meta-descriptions have a great influence on CTR.


Meta-descriptions help you get customers just like ad descriptions in Google AdWords.


If the meta-description is too long or too short, search engines can display their description.


And, this is not an ideal solution to attract people to your website.


Social media


BluCactus - social mediaTo generate traffic from social media, it’s essential to use appropriate tagging, such as Open Graph for Facebook and Twitter Cards for Twitter.


The tag is used to provide certain information such as titles, descriptions, and images that should be displayed on social media.


If you get your page shared on social media, a careful selection of this information brings more visitors to it.


If tagging for social media is missing, search engines can use your meta-description as an alternative. Similarly, a good meta-description helps generate traffic from social media.


Summary of How to write a meta-description?


As you can see a meta-description is very important. It’s what we see under the link of an article or post in Google.


BluCactus - contact usThrough them, users or future clients see in advance what your content or company can offer them and see if it’s what they are looking for or not.


In today’s blog, we explained some related definitions. We also showed you some examples so that you can guide yourself when writing the meta-description yourself and told you what a snippet is and what it contains.


We recommend that if you are new to the world of Marketing you hire a specialized agency such as BluCactus. This is because they can offer you the best work possible to increase your website’s visits.


In this sense, we have experts in web development and SEO that will help you optimize your snippet to significantly increase your sales. Contact Us!


Did you like our article on what a meta-description is and why should you use it? Please let us know in the comments.


You can also subscribe to our daily newsletter to keep up with the latest in the world of digital marketing.

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What is MOZ? Is a set of aids that allow us to do a lot of things. Some are analysis, website monitoring, and optimization based on SEO (Search Engine Optimization) techniques. These aids have a lot of useful tools. Some of them are Twitter Analytics (Twitter statistics) and Rank Checker (classification verifier). This last tool is essential because it confirms the ranking in the search tools.


Origin of MOZ


BluCactus -what is Moz - seoIts developers created this tool in the United States in 2004 as a digital marketing and SEO blog.


However, it wasn’t until 2009 that a software-oriented to SEO workF appeared. Over the years, this tool went through growth and changed a lot from when it first showed up.


The days of it being oriented only towards search engine optimization, based solely on Google techniques and algorithms, are far behind.


Now, it became a complex tool, covering more areas of digital marketing.


What is MOZ?


BluCactus -what is Moz - seoThis is a set of twelve tools that a lot of professionals use for SEO strategies.


This is because these make the work of digital marketing professionals and agencies easier.


Among these tools is MOZ Analytics.


This tool shows the position of a website in search engines.


On the other hand, MOZ is popular with digital marketers that specialize in Search Engine Optimization methods.


What are the main functions of MOZ?


BluCactus -what is Moz -seoAs a company that offers SEO services, we know how important is to have a set of tools that make the evaluation of websites easier.


This is because having another set of hands, no matter digital is always great. This is even more helpful when verifying which websites are the most important. We do this by keeping in mind the content of them and their number of visits. This verification is very important to make these processes more fluid and avoid issues.


Besides leaning on a complete set of tools in the area such as MOZ, it’s also useful to place some security standards. This is something that MOZ guarantees along with many other functions. Thus, this tool allows a professional to prove the authority of each website. It allows them, among other things, to confirm the number of domains shown on a specific website and reveal the reference links of those contents.


On the other hand, it’s worth highlighting that this tool sends notifications about possible local errors on the site.


Learn about the main functions of MOZ


Next, we will explain some main functions of MOZ, a very simple tool to use.


Keyword Explorer (KWE)


BluCactus - keyword explorerThis is an ideal SEO feature for choosing keywords. This resource helps us find the best words to add to a certain product, item, or brand. Besides, we should mention that choosing keywords correctly is vital.


Why? Because it will allow you to better position your website in search engines. On the other hand, Keyword Explorer gives us all the essential metrics of a website. Some of these are volume, opportunity, difficulty, and potential. All of this is important to create an excellent SEO strategy.


As you can see, KWE is very practical, so much so that today its search volume metrics are usually considered more effective and accurate than those provided by the famous Google Adwords.


On the other hand, we know that to create a keyword plan it’s necessary to have at least three different tools. However, you can do this same plan by only using KWE. Remember that this is a tool defined by its speed and efficiency.




BluCactus - followerwonkThis tool will allow you to exploit Twitter to the maximum. This is because the information it can give is very is important.


So, you will have to pay close attention to it to get the most out of it. For example, you will be able to know who your followers are, where they are from, what time they are most active, what other people they follow, among other data.


With this information, you can do your own analysis and draw conclusions. It can be a lot of things, like at what time should you post a Tweet for it to reach its maximum potential. You can even conclude that maybe it’s time to start tweeting in another language because you’re gaining followers from other countries.


And what’s more, these data can allow you to develop networking (business activities). This is because they also allow you to go deep into the Twitter database to find the most influential people in your industry.


Finally, we should mention that although the free version offers quite efficient data, the paid tool offers you the possibility of carrying out everything in a much clearer way.




BluCactus - the mozbar

It’s one of the most used MOZ tools because it offers a lot of relevant data in a very comfortable way.


This is a navigation bar that is installed in your browser and shows you useful information about the websites you visit.


This information can like the profile of links that it has, among other relevant aspects.


Besides, it has the so-called SERP Overlay which can be very useful for analyzing your competition.


This is because it provides information about the authority of different search results.


How to use it?


It’s easy. Just log into MOZ with your free account and download it. It’s available for Chrome and Firefox (although the Firefox version is now obsolete).


BluCactus -what is Moz - contact usThanks for reading our blog. If you have any doubts or questions, write them in the comment section below and we will gladly answer you.


If you run a growing business, don’t hesitate to contact us. We’ll take you to the next level. Remember, we are only one click away.


We also invite you to become part of our subscriber community to receive our daily newsletter with the latest innovations in digital marketing.


Follow us on our social media where you will find us as BluCactusGlobal.


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What is SEO positioning? On many occasions, we have heard or perhaps read at some point what SEO is. We have the idea of ​​believing that it’s what can organically increase the views on your website.


BluCactus - What is SEO Positioning? - computer with important informationAnyone who wants to place their store or business on the web, must have a good SEO by law, but why is SEO so important on websites?


Why does it work so well?


First of all, it’s very important to have it on the web today, because many people can find you through this means, either through a social media platform, some advertising or through your website.


And, it’s very normal to talk about these terms with people. If you are still not sure about what it’s, we will explain it below:


Where does SEO come from?


BluCactus - What is SEO Positioning? - technical changesWe have talked about SEO, but where does this term come from? Over the years, everything has evolved including search engines.


As the years have passed, the algorithms on which they work have been modified. Thanks to that, now, being in the first place of the search results has been made a battle.


The term SEO stands for Search Engine Optimization and was used for the first time in 1997 when people started optimizing keywords on websites.


The following year, Google was born, and together with Larry Page and Sergey Brin, along with this birth, Page Rank was also created.


What is page rank? What is SEO Positioning? 


BluCactus - What is SEO Positioning? - questionsPage Rank is the ranking used to measure the “authority” or “influence” of a website. This means the value that a site has concerning another.


This ranking was public for a long time through many tools. In 2016, Google hid it and now only they can see it. Amazing! Isn’t it?


Ever since then, Google, and other search engines, now organize websites based on a ranking of results.


On the other hand, in 1998, Jeffrey Brewer created the prototype of advertising based on PPC. This we know as Pay Per Click, which is a very big advance when it comes to digital marketing.


What is SEO positioning?


BluCactus - What is SEO Positioning? - companiesPreviously, we mentioned what SEO stands for, which is search engine optimization.


Said optimization is a set of methods that are applied to a website, to increase the position and visibility in the results pages of the main browsers.


The definition is simple, the concern is when to do this optimization in a good way.


In summary, we can define SEO as the process focused on placing a certain website within the first positions of the search results that come after a query from any user.


Types of SEO


BluCactus - people workingWithin SEO positioning, there are two types of SEO:


on-page and off-page


It’s defined as the set of actions focused on improving the position of your website in Google that can be carried out both inside and outside your website.


For this reason, we have to distinguish one from the other.


Next, we will explain what each of them consists of.


SEO on-page


BluCactus - people workingWhat is SEO Positioning? On-page SEO refers to the set of techniques applied to the website that we want to position.


For example, some factors when optimizing the on-page SEO of a website are:


  • Improving the speed and optimization of your website
  • Image optimization
  • Creation of quality content
  • Good web user experience
  • Good structure of HTML tags (H1, H2, H3…)

SEO off-page


BluCactus - people workingMeanwhile, off-page SEO is the other set of methods that we carry out outside of our website. However, it also helps to improve the position of your page in search engines.


For example, some of these techniques are:



Link Building means is an SEO strategy based on getting external links to our website, blog, online store. All this to increase search engine positioning.


Why should we do SEO?


BluCactus - What is SEO Positioning? - computer with important informationWe already agreed that SEO is very very important when having our page, blog, or online store.


There are many reasons why to do this positioning.


But we will list the most important ones below:


  • Visibility: Visibility is the main reason why we do SEO and it’s very simple! By increasing the visibility of your website, you will be exposing your brand or product to the public. Magnificent! Don’t you think


  • BluCactus - people workingWeb traffic: When you increase the visibility within your website, you increase the number of people who enter your website daily, which explains the greater chances of attracting new customers.


  • Beat your competition: If you do SEO, you will be one step ahead of your competition. This is because your potential client is more likely to find you before your competition.


  • You increase your sales: We know that your main objective is to increase your sales. So, once you expose your website, more people will know what you are doing, what you offer, and the number of qualified leads that may be interested in your business. This, in turn, translates into a significant increase in your sales and brand recognition.

BluCactus - What is SEO Positioning? - metricsWhat is SEO Positioning? What do leads mean?


It refers to those contacts who have left us their data.


Through one of our landing pages in exchange for content of interest to them.


On the other hand, a landing page is a page where targeted traffic is sent, with a specific objective.




Techniques for doing SEO


BluCactus - people workingWhat is SEO Positioning? Here are some techniques for you to do good SEO:


  • The user experienceThis is one of the most important factors and you can achieve it over time. If your visitors have a good experience on your website, they spend time on it, convert and repeat. That is your users like the content they see and interact with it. Remember that Google takes all of this into account.
  • Web optimization. Having an optimized website is key to improving speed and loading times. Also, it directly influences the point we saw earlier, the user experience.
  • Authority of the pageIt mainly refers to the popularity of your page. If your website and the content you create adds value, users share it and link you naturally, Google knows what interests them and takes it into account when positioning it.


How to improve your search engine rankings?


BluCactus - What is SEO Positioning? - computer with important informationHere are some methods that are necessary to give your page a boost and improve its search engine rankings:


  • What is SEO Positioning? Create quality content 


Content has always been known to be King, and it’s. Creating content is not an easy job, much less quality work. That’s why is essential whether you want to improve your on-page SEO or your off-page SEO.


Having original and interesting content allows you to have many visits and to be read. This, in turn, makes users spend time on your website and interact with it. Besides, it will also help you to share this content on social media.


  • BluCactus - link buildingChoose a good hosting


To achieve a good optimization for the loading times of a website, a good hosting platform is essential to achieve this.


We recommend that, if you have a corporate website, a blog with many visits, or an e-commerce, a plan of Professional Hosting may be the best choice for you.


If you do not know much about the subject: We invite you to read our blog about choosing good hosting.


  • What is SEO Positioning? Optimize images


BluCactus - What is SEO Positioning? - types of contentImages are an essential part of your website.


They are the element that gets the most attention from your visits.


Besides, they help to digest the content better and are a good way to add value to your website. However, you need to know how to optimize them.


Alt and title tags are necessary for Google to interpret them, so never forget to place them on your website.


  • BluCactus - people workingMake good use of keywords


People use keywords to search for information. It’s key to create remarkable content for those terms.


Recognize and add correctly in the tags (H1, H2…) of your website.


Remember that you have to add them in a completely natural way.


An abusive or inconsistent use, Google can detect it and penalize your website.


Conclusion of What is SEO Positioning?


BluCactus - What is SEO Positioning? - computer with important informationSo, as you can see, the optimization of your website can be really easy and can get you the best results.


It will allow you to get exposure and increase your sales.


In today’s competitive world, where there are thousands of websites for every area.


Being in the first place of results should be one of your main priorities.


However, if you don’t know much about this, we invite you to hire our team of specialists.


BluCactus - What is content marketing - professional person working

Here at BluCactus, we have a team of experts in SEO that will gladly help you to position your website.


Don’t hesitate to contact us! We are here for you!


Your success is our success


Remember that if you have any questions you can leave them in the comments below.


We also invite you to follow us on our social media, and if you want to keep up with the world of digital marketing, you must subscribe to our newsletter.


Quote your SEO Positioning Project
to increase your audience and sales today!

Google algorithms consist of a computer system that is very sensitive to information processing. This is a software that can identify and classify data at the request of any user. It does all of this out through a chain of interactive processes that carry out operations in thousandths of a second. This speed leads Google to be the leader of the new age of information. So, thanks to the worldwide influence of these tools, a whole new field of study has appeared. The algorithm has thus passed from the mathematical fields to the universe of marketing and advertising.


The study of Google Algorithms is very important for today’s world. This is because of its level of influence on users, the link between each company, and its consumer audience. So, as we said before in this article, Google’s priority is the cleansing of the Internet’s information. This is where each user has access to quick results that are homogeneous, and always consistent with their needs. Thus, because of the regular and annual change of these systems, BluCactus has prepared this article. Its mission is to reveal the keys to the understanding of this growing sensation.


Introduction to the theory of algorithms: What’s their definition? What was the origin of their logical-mathematical foundations?


BluCactus - Google algorithms - example of an algorithmToday, Google’s algorithms are built of pure mathematics. In the same sense, the origin of algebra goes back to the middle age from the works of Al-Juarismi.


This famous Arab scholar created the first process of algorithms during 833 AD. They were based on logical sense.


His aim with these was to use pure mathematics as a way to resolve numeric problems.


He published his studies in his work Compendium of Calculation by Reintegration and Comparison. Thus, today, all word search algorithms use these tools.


BluCactus - Google algorithms - example of an algorithmTo understand how the Google search engine works, we must understand all search as a problem.


We know that on the Internet there are a total of over two billion five hundred million web pages available. The problem is processing requests for 1 second.


To carry out this task assertively, Google algorithms use mathematical recognition patterns.


Through this, it erases a total of 99.9% of results. The remaining 0.1% makes up the appreciable data field in any SERP list.


The invention of Page Rank as the beginning of the history of Google’s algorithms: What does it comprise and what were the conditions that led to its implementation?


BluCactus - example of google dataThe Page Rank algorithm is the second most important system behind SEO.


This, according to web history experts. Larry Page, a Google engineer, created it on January 9, 1999.


It’s from him that it takes its name from. Besides revealing how Google’s search engine works, it allowed the company to stand out from its competition.


How? Well, it’s all thanks to its informational criteria. The basic design of Page Rank was first introduced in Stanford University’s original project paper.


BluCactus - Google algorithms - example of an algorithmYou can find it by the title of “Anatomy of a large-scale hypertext web search engine”.


Page Rank, the first and oldest of all Google’s algorithms had as its goal the creation of data sets based on the quality of their information.


So, to mathematically measure the quality of a website’s content, the algorithm uses the concept of “domain authority”.


This means that the importance of a website corresponds to the number of clicks it has. Thus, by using it, Google, the newly created word search algorithm, achieved the first step in ranking results based on content.


The war against Black Hat SEO: The phenomenon that explains the behavior of Google’s algorithms from its inception to the present.


BluCactus - example of google data seoHistorically, Black Hat SEO was born as a set of processes that went against everything Google’s algorithms stood for, such as offering quality content.


Now, the number of updates to each word search algorithm is almost untraceable.


So, Black Hat SEO was born almost at the same time as Page Rank.


Why? Because some companies realized the amount of manipulation Google had in its early days.


BluCactus - Google algorithms - example of an algorithmThus, spam was the first search engine manipulation strategy.


The first companies that bet on this method used the artificial creation of links. Thus, the first and most important priority of the first black hatters was to understand how the Google search engine worked.


Because of this, a big amount of sites such as blogs, forums, and guest books used this strategy. It wasn’t until 2005, with the creation of the NoFollow code, that this practice was finally controlled.


This advance meant an important step for every word search algorithm. It helped to clearly define the weight of every website.


The decade of the 2000s as a basic stage in the history of Google algorithms: Main notes on its development and most important technological advances.


BluCactus - example of google dataMost of the characteristics that every word search algorithm has today goes back to 2009.


During this era, the company’s need to have control over the quality of content played a big role.


Because of this, the first tool the company created for this was Google Dance in 2002. The priority of this tool was to fight against the fixed positioning of the results.


This, in turn, was the first step to the dynamism that we know Google to have today in all its algorithms.


Thanks to Dance, the concept of the number of clicks is now a fundamental parameter of positioning.


BluCactus - example of google dataAfter all this, other but not less important, initiatives came to light. For example, Google Austin was the first project whose focus was to penalize what we know today to be keyword stuffing.


So, the search engine considers this practice as an attack on the quality of the content. Thanks to this, the concept of penalties became part of the way Google search works today.


Thus, to meet its objective, Google Austin also started to give sanctions to those websites that used practices like link farms and stuffed Meta tags.


Other important algorithmic proposals that the Google Company made in dates after 2005.


BluCactus - example of google dataThe second five-year span of the 2000s meant an opening towards versatility for Google’s algorithms.


The highest and most important point of this was the creation of Universal Search.


So, by using this strategy, the Google word search algorithm offered all kinds of results.


Before, the results from all SERP consisted of 10 textual pages quotes. Thus, by 2007, elements like news, local results, and videos were part of the searches.


BluCactus - Google algorithms - example of an algorithmGoogle’s algorithms and the company, in general, started to become what we know today in 2008. For this, they created Google Suggest which was the most important aspect of this change.


This system includes a drop-down box of alternative searches that stayed with us until now. Besides, the company changed its homepage for the better.


They did this to make it easier for the user to understand how the Google search engine works. Finally, in 2009, Google Vince added the concept of branding in web searches.


Thanks to this, every web page that was part of any independent brand earned visibility for all word search algorithms.


Google Search algorithms and their evolution from 2010: Brief analysis of zoomorphic representation techniques in the web’s operation today.


BluCactus - example of google dataGoogle’s algorithms took its last form in 2010. From that moment on, we can say that the history of the company joined its final algorithmic phase.


However, there’s a key characteristic that is part of every search word search algorithms, either old or new.


You may ask, which one is it? Well, is the fact that the company uses names and zoomorphic figures for their algorithms.


Why do they do this? To make the assimilation and understanding of them easier to the user.


BluCactus - Google algorithms - example of an algorithmThus, this plot has solid and firm marketing support with more than a few good results.


From then to now, Google created an entire group of algorithms and named them after animal figures. Each one of them plays an important role in understanding how the Google search engine works.


They do this by applying penalties when it’s necessary. Thus, the use of images to implement these elements is very effective.


The reason for this is that the general public can understand them. Now, we will discuss the key features of every word search algorithm released under zoomorphic marketing below.


Google Panda (2011)


BluCactus - Google algorithms - example of an algorithmThe mindset of the search engine about the update of Google’s algorithms started in 2011 with Panda. The purpose of Panda’s algorithm was to better the quality of search results.


To do this, it reduced the hierarchy of low-quality content. Because of this, Panda was the start of Google’s efforts to combat SEO that had an unclear morality. This meant the SEO that did not create content but only keywords and junk links.


Until 2016, Panda was part of Google’s search engine. That year, it became part of Google’s core algorithm. According to Google, they did this because they weren’t planning on giving Panda any more changes.


BluCactus - Google algorithms - example of an algorithmWhen creating this search word algorithm, Google included a mixture of very clear primary goals. The first was to understand how the Google search engine works by removing duplicate content. In other words, its job was to prevent sites from being able to repeat text to create worthless content. Websites used or still do this to increase their keywords.


Panda also helped Google’s algorithms to catch when keywords in a text were only used as fillers. This means that Panda takes care of which keywords websites can organically place on their pages.


It also takes care of those websites that don’t have valuable or relevant content for users’ searches. How? Well, it simply gives them a penalty. Besides, it also dumps all spam that users generate.


What are the most suitable skills and strategies to properly manage any website according to the Google Panda criteria?


BluCactus - Google algorithms - example of an algorithmTo work with Panda, much more than knowing how the Google search engine works, you must start by paying attention to internally repeated content. To succeed at this, try to not repeat content that you already have on your website.


Besides, you must be careful to not repeat content from outside. You might think this is easy, but Google’s algorithms make doing this hard for certain situations.



For example, when it comes to an online store. Having content that is 100% original is difficult. This is usually a tough task. The reason is that the description of your products will always be like that of the competition.


BluCactus - Google algorithms - example of an algorithmThis is an element that, more often than not, every word search algorithm fails to consider. So, when you face cases like these, you must add original content or let your customers leave comments and opinions.


Another important point to consider with panda is to avoid having pages that have no content. If your website has empty areas, always add new and interesting content.


Remember that it must go along to the parameters of Google’s algorithms.


Finally, avoiding cluttering your site with keywords is vital. This, if you don’t want this keyword search algorithm to give you a penalty. Thus, try to write only those keywords you think are relevant.


Google Penguin (2012)


BluCactus - Google algorithms - example of an algorithmGoogle launched penguin in 2012. Its goal was to help the search engine fight spam. In short, the purpose of the Penguin algorithm was to lower the hierarchy of sites with manipulated links.


Like Panda, Penguin became a crucial part of Google’s algorithms in 2016.


Today, it works in real-time and constantly analyzes the profile of your links. This way, it determines if there is link spam.


The main task of this word search algorithm is to punish sites that have links to spam pages. Meaning those links that have no value outside of the fact of being links.


BluCactus - Google algorithms - example of an algorithmLikewise, it penalizes sites with links to thematically irrelevant sites. It also affects sites with paid links and links with overly optimized descriptive text.


The best way to overcome Penguin is to avoid having harmful links on your site. You have at your disposal various tools that you can use to perform this analysis.


The first thing you can do to deal with spammers who link to your site is to ask them to remove the links. If the webmasters of these sites don’t answer you, then you should use the Google algorithm navigation tool. In general, we recommend that you keep monitoring the growth of the profile of the links to your site. This way, you can have a detailed and constant overview of how the Google search engine works.


How did the Penguin algorithm impact the SEO positioning of websites?


BluCactus - Google algorithms - example of an algorithmUnlike what happened with other Google algorithms, the changes occurred as soon as they introduced the first version.


This means that websites and brands using manipulative or tricky methods saw their traffic decline. The word search algorithm also gave penalties to sites that overdid their use of keywords.


So, as you can see, Penguin’s goal is to prevent spam. Because of this, you must be sure to clear all spam from your web pages.


What is important is that you don’t use dishonest techniques to manipulate Google’s algorithms. We know that you want to improve your position on Google Search pages, but this is not the way to do so.


BluCactus - Google algorithms - example of an algorithmThe key is to redesign the content of your site. This way, the word search algorithm will only focus on its quality and relevance. You must have a website that people want to visit. Also, look at the links.


Make sure that ads or affiliate links don’t dominate them. An important thing to keep in mind is to remove or change all repeated content.


This way, the algorithm won’t penalize you for SPAM. This is a feature closely related to how the Google search engine works.


Make sure your content is as original as possible. Pay special attention to avoid repeating content within your website.


Google Hummingbird (2013)


BluCactus - Google algorithms - example of an algorithmWith this creation, the company added yet another challenge to its Google algorithm creation policy.


This was the algorithm’s ability to read the context of a page. To do this, they trained the bot with a set of universal semantic understanding codes.


So, by having this knowledge, the crawling engine can set apart any search based on a group of alternative guidelines to a requested keyword. Besides, its name, Hummingbird, aims to send the message of what it does.


By using this metaphor, it seeks to highlight the precision and speed that this tool has when working. This, in turn, allows it to stand out from the other Google algorithms.


BluCactus - Google algorithms - example of an algorithmHummingbird has other important roles that have to do with the means of how the Google search engine works. Among these is also the famous Knowledge graph.


This means of action interprets the search synonym from a conceptual point of view.


Thus, Google has included other types of interface tools in the results mechanism.


Two of them are the extended information box and the top search carousel. The launch date of this information system coincided with August 20, 2013.


Keys and elementary aspects of the behavior of Google Hummingbird in the network.


BluCactus - Google algorithms - example of an algorithmAmong all Google Algorithms, Hummingbird is one of the few that doesn’t include the concept of penalties.


It works by classifying all results according to their importance.


So, by doing this, is unlikely that all websites will suffer a drop in traffic. This, of course, if they don’t meet its requirements.


On the other hand, the influence of the Knowledge Graph function is something to always keep in mind.


BluCactus - Google algorithms - example of an algorithmMuch more after the appearance of Google In-depth articles, an updated version of the same word search algorithm.


Expert algorithm analysts at Google define various characteristics of this last step that can affect any website. One of them is that its focus on consistent content leads it to relegate sites that have opposite themes.


Besides, SEO reacts a lot better the more coherent the content structure is to its topic.


This, in the presence of this type of word search algorithm. So, what makes this tool important is its relation to artificial intelligence. Thus, this also allows it to relate to how the Google search engine works.


Google Pigeon and Possum (2014)


BluCactus - Google algorithms - example of an algorithmLike Hummingbird and RankBrain, the algorithms of Google Pigeon and Possum work together. Google created both of them to support local SEO.


Its aim was to improve search results by location. The company released the Pigeon update in 2014.


This is a word search algorithm that linked Google’s local search results with Google Search.


Besides, it also considered Location and distance when making the results ranking.


BluCactus - Google algorithms - example of an algorithmTwo years later, the Possum update was released. Because of Possum, Google’s algorithms started to give different results according to the geographic position of the user.


So, this means that the closer a business is to where the search engine is, the more likely it is to appear on the results page.


This way, Possum boosted local businesses and delivers results that are more appealing to users. Hummingbird and Possum did two things.


These are to improve how the Google Local search engine works and how Google Search works at the same time. In Google Local, the best-optimized sites are now shown higher in the results pages. Meanwhile, Google Search now shows more geographically relevant results.


The treatment of a web page before algorithmic penalties orchestrated by Google Pigeon and Possum from the SEO perspective.


BluCactus - men working professionalWe should always consider google algorithms, like Pigeon and Possum, when making positioning strategies for local businesses.


The reason for this is that they analyze content value.


Thus, practices like text plagiarism and other Black hat SEO can result in harsh penalties.


These can involve the total loss of the online presence of any company. If a website was a victim of this, it must carry out SEO analysis.


BluCactus - example of google dataThis way, it will be able to find out which keywords are the problem and causing these results.


Any website can heal from a penalty of this word search algorithm in 3 to 6 months.


On the other hand, with Google Possum, the loss of visibility does not necessarily mean a penalty.


Here, this results in a new information filtering process. Thus, to understand how the Google Possum search engine works, you must consider how specific a keyword is.


Google Owl (2017)


BluCactus - Google algorithms - example of an algorithmGoogle Owl is a computer system in charge of filtering Fake News.


Among all the Google algorithms, what makes it stand out is a particular fact. The company wanted to highlight the concept of wisdom for this tool.


That’s why they chose the Western symbol for this, the owl. If you don’t know what fake news is, we will tell you.


This is something that includes all types of data that provoke offense, displeasure, and inaccuracy.


BluCactus - Google algorithms - example of an algorithmBesides, statistics show that of the 6 billion daily searches, Fake content represents 0.1%. In response to this, Google launched Google Owl in April 2017. This tool focuses on new and established quality criteria.


With the Owl project, Google’s algorithms can now deeply understand the aim of content creators. So, to make this possible, the team used a strategy that included the participation of users.


As of February 2017, they created a search submenu to fight unwanted suggestions.


The way this works is by implementing a fair feedback form on the word search algorithm. This is a vital aspect of this tool. Why? Because it allows the report of wrong or not appropriate predictions.


Other important behavioral mechanisms to consider when managing content through Google Owl.


BluCactus - women working professionalTo avoid being targeted by Google Owl, every website must use White Hat SEO.


This is a set of actions that Google’s algorithms support. Some of its benefits are its cost.


This is because is part of a lot of digital services.


These are more accessible than its analog version of Black Hat SEO.


Besides, this word search algorithm is very sensitive for specific category content.


BluCactus - men working professionalThese can include conspirational, offensive promotion, or hate speech elements inside websites. So, White Hat SEO allows training this type of content to solve problems for all users.


Google also trained Google Owl to sanction texts based on personal opinion. So, it’s an important factor that a company can always offer trustworthy information.


Besides, if it has the support of authentic sources, this is even better. If you don’t want a word search algorithm like Owl to penalize you, you only need to exclude biased and personal techniques.


This is the only way that a website can get a better positioning index. Of course, for this, it must know how the Google search engine works.


The family of anthropomorphic algorithms: Google’s second marketing strategy for the proper control of content on the web.


BluCactus - example of google dataThe main characteristic of Google’s algorithms is their different types of behavior when being used by search engines.


Alongside its image through animal examples, the company uses a new model of shapes.


For this, they identify each of its products according to the distinct characteristics of a human being.


It aims at humanizing its different algorithmic products as much as they can.


To do this, the Google engineering team has borrowed concepts from a lot of sources.


BluCactus - example of google dataThey used diverse fields that went from the scientific field, like optics and medicine, to pop culture.


When people think about Google’s algorithms that follow this category, they usually think of content control in the mobile world.


On the other hand, people may also link any word search algorithm with the use of artificial intelligence.


Each of these systems creates the notion of how the Google search engine works to answer human needs. Next, we will explore a total of seven different algorithms that fully meet these standards.


Google Mobilegeddon (2015)


BluCactus - Google algorithms - example of an algorithmCommercially, its name stands out for being a mix of the words Mobile and Armageddon. Its powerful meaning is because of its direct purpose.


So, among all their algorithms, Google designed this system for the tracking of information on mobile devices.


This is a word search algorithm planned for a mobile-friendly website indexing format.


The company launched this tool on April 21, 2015.


BluCactus - Google algorithms - example of an algorithmLater on, this work system had a more recent update, this time in 2016.


Known as Mobilegeddon II, its intention was to allow Google’s algorithms to be less demanding with non-responsive websites.


To promote all this, the word search algorithm system includes a new type of signaling. By using the tag “your page as not mobile-friendly” it will identify all those websites that don’t comply with this format.


The significant growth in the mobile search market is the fact by which the company insists on the importance of this section for the fact of how the Google search engine works.


Techniques for what every website is readable and compatible with the Google Mobilegeddon algorithmic system.


BluCactus - example of google dataYou should always want a good collaboration with this type of Google Algorithms.


So, for this, we recommend having a responsive design.


If you want to do this, there are a couple of tools you can use. However, if you want a professional tool, we recommend you use Google Master Tools.


Here, it has a Search Traffic section and is in there that you will find the Mobile Usability option.


BluCactus - example of google dataOther alternatives consider the use of Google Developers. This is a system with a few tools for mobile optimization.


This new word search algorithm has other tools to define its compatibility against Mobilegeddon. The Alphabet company has made use of the PageSpeed ​​Insights tool to show information about the performance of any website.


This tool helps every owner of a website to study the way their website acts against the traffic of Google algorithms.


Besides, some data linked to how the Google search engine works shows that, as of 2018, mobile searches use over half of the information on the web. Thus, as you can see, this is all the proof you need to know the importance of this tool.


Google RankBrain (2015)


BluCactus - Google algorithms - example of an algorithmRankBrain’s system works with Hummingbird.


It is one of the Google algorithms that use artificial intelligence through Machine learning.


In other words, RankBrain is a computer program that learns to use documented information and databases.


It, in turn, helps Google to process unique or new search terms.



BluCactus - Google algorithms - example of an algorithm

The mix of RankBrain and Hummingbird has four main functions regarding Google Search.


  • Understand long phrases as search terms and determine what the keywords are.


  • Understand new search terms.


  • Get closer to the natural language of the user.


  • Improve the user experience.


BluCactus - Google algorithms - example of an algorithmTo do all of this, the focus of this search algorithm is on the idea of web UX.


So, this means that this penalizes those websites that are not relevant and useful.


The Neuroscientist Greg Corrado is the one who created the project. Within all of this important data, we can also find the application of the TPU system.


This stands for Tensor Processing Unit.


This is a critical element of the operation of artificial intelligence networks.


Understanding the basic principles of Google RankBrain: How the SEO crawling strategy works under the guidelines of this new algorithm.


BluCactus - example of google dataSomething that represents the company is that they secure exact information when describing the internal workings of Google algorithms.


However, we know that artificial intelligence is making important moves in the translation of natural to machine language.


So, if we talk about statistics, they say that only 15% of the total of the millions of daily searches work under unknown terms to the SEO system.


Thus, this tool can handle a learning system that includes new concepts from the set up of vectors.


BluCactus - example of google dataFor Google algorithms, a vector is a system of words that has a specific mathematical setup.


For this, the system has a pre-configured database from which it pulls response habits based on parallel codes.


On the other hand, and according to reports by its creator, Google can also pinpoint what types of searches are the ones it will track through RankBrain.


For this, the system ranks them according to linguistic problems such as synonymy, importance, and vagueness. Based on all this, the creation of RankBrain involved a greater process of how the Google search engine works.


Google Fred (2017)


BluCactus - Google algorithms - example of an algorithmThe process of the Google Fred algorithm reacts to the growing effect of the Google AdSense market.


This algorithm allows giving a standard of order between those websites that created their process between content and advertising.


Google launched it during March 2017 through a name set by Google’s webmaster in algorithms, Gary Illyes.


Its name comes from the fictional character Fred flintstone.


BluCactus - Google algorithms - example of an algorithmSo, after using this word search algorithm, the web reported a total of drops of 50 to 95%.


This data goes along to its performance in the United States market.


Even if we can’t deny the effect that this system has had on digital marketing, we have to say that this system only affects websites with specific characteristics.


First of all, this system of Google algorithms can notice excessive use of advertising. To do this, the Fred system studies how the Google search engine works by catching oddities in the content in terms of the user experience.


BluCactus - Google algorithms - example of an algorithmGoogle penalties Fred: What types of web pages and under what conditions does this algorithm carry out its activity?


Most of the websites affected by the action of these types of Google algorithms had a variety of specific types of problems.


Next, we will present the main ones so that you can avoid them:




BluCactus - example of google data

  • An extremely large ad presence.
  • Content, usually in blog form, on all kinds of topics created solely for ranking purposes
  • The content has ads or affiliate links, and the quality of the content is well below industry-specific sites.
  • Deceptive ads (looks like a download or play button to trick someone into clicking)
  • Little content
  • Navigation barriers
  • Mobile problems
  • Aggressive affiliate settings
  • Aggressive monetization

What changes does the Google Fred algorithm update include?


BluCactus - Google algorithms - example of an algorithmIt’s always hard to know what Google’s algorithms are doing.


However, after Google announces a new update, we can have a good idea of ​​what they are looking for.


In Google Fred’s case, websites that had one or more of the named features saw a 50-90% drop in their ranking.


The most affected websites were those that had those negative elements.


BluCactus - Google algorithms - example of an algorithmSo, what this word search algorithm is telling us is that Google updates are breaking down shady web practices.


In short, Google now punishes web design that puts in first place monetization instead of being a useful resource.


This is why websites now have to take some steps to fix these problems.


This way, they can avoid a penalty in terms of not violating the rules associated with how the Google search engine works.


What are the essential techniques that websites have to use to avoid getting sanctioned by the Google Fred algorithm?


BluCactus - men working professionalWhen met with a penalty from these types of Google algorithms, there are only three main factors to consider.


First, it’s important to create advertising campaigns under AdSense standards. For example, Google pays extra attention to elements like header banners that use a lot of space.


So, if a website is guilty of doing this, it will penalize it. Besides this, there are other elements that the algorithm considers invasive advertising.


Two examples of this are the use of sections enabled for external links and improper redirected CTAs.


BluCactus - Google algorithms - example of an algorithmGoogle Fred, the new word search algorithm, also penalizes misleading or fake content. If you don’t know what this is, we will tell you.


These are textual pieces of a minimum length of 350 words.


The wrong manipulation of any positioning keyword in such text spacing is easily detectable by Google Fred’s algorithms.


In the third and last instance, they also include the responsive format in the way of how Google Fred’s search engine works. Thus, this system, if a website hasn’t made the needed optimization for this, automatically sanctions it.


Google Medic (2018)


BluCactus - Google algorithms - example of an algorithmThe company chose the date of August 1, 2018, to reveal one of the most important Google algorithms to date.


The company designed google Medic to focus on screening and control content associated with the health field.


Since its launch, there has been a striking fall of 40% in the positioning of this type of webs.


This action came from the need to filter the current health content on the internet.


BluCactus - Google algorithms - example of an algorithmThese results we filled to the brim with instructional information. This, in turn, if not abiding by reliable standards, can lead to health problems for the consumer.


One philosophy attacked by this result associated with Google algorithms is the YMYL philosophy pages. This term stands for Your Money, Your Life.


It comprises a business philosophy that is still present on the internet. The reasons why the process of how the Google search engine works omit this content are clear.


Lack of medical rigor is the primary reason. The search engine estimates that health content on the web means a large share of 41.5% of web searches.


What should a medical website do to avoid being sanctioned by this type of Google algorithms?



BluCactus - Google algorithms - example of an algorithmThe branches of medicine are both a broad and diverse field. That is why both their grades and their level of interactivity will attract Google’s algorithms.


If this type of website does not want the algorithm to give it a penalty, it must follow certain criteria.


This is something that every healthcare company must do when creating web content. First, they must be sure to include graphic and audiovisual elements along with the text content.


Thus, the addition of images, interactive corporate videos, and testimonials can further this aim.


BluCactus - Google algorithms - example of an algorithmGoogle Medic can also measure the level of scientific authority that every health portal has. So, it’s because of this that its important to place links to pages that have a lot of authority.


This way, it will be able to raise its status. This includes national and international scientific bulletins, specialized medical journals, or public health organizations.


Finally, Google Medic enjoys the thematic distribution in subcategories. This algorithm will easily position a correctly organized health web page. Why? Because of its high loyalty to the process of how the Google search engine works.


Google Bert (2019)


BluCactus - example of google dataThis is a new algorithmic system. However, it has already made waves in the history of Google algorithms.


This comes after the company decided to invest in the condensing of natural language.


The acronym BERT stands for Bidirectional Encoder Representations from Transformers.


And Google programmed it to work on 15% of new searches. This includes requests for new words and keywords not previously requested from the search engine.


BluCactus - Google algorithms - example of an algorithmEqual to other Google algorithms like RankBrain, this system makes use of artificial intelligence efficiently. Bidirectionality is the semantic recognition tool that has made this proposal convincing.


For this, it reads the words that come before and after a keyword.


This way of working is much more effective in the way the company understands how the Google search engine works.


The search instrument thus includes a level of understanding of greater precision than other old models. Its exact launching date was October 25, 2019.


The impact of the development of the Google Bert algorithm on the SEO positioning and representation system.


BluCactus - example of google dataUnlike other types of Google algorithms, Bert does not penalize search documents.


On the other hand, this is a word search system or algorithm that has the aim of creating positioning standards.


Thus, it affects the informative model of SERPs based on various measures.


The most noteworthy of them all has been the system Zero Click.


BluCactus - example of google dataThis system includes the use of Rich Snippets or featured snippets, which act as quick responses to any request.


This process means a major revolution in the progress of Google’s algorithms. Its name implies the fact that from such a change it will be optional for all users to click on a results link.


On the other hand, BERT updates have also affected the efficacy of searches.


All of this after being included in the system by voice searches. The process of how the Google search engine works have grown from a logical search behavior towards a more precise and informal nature.


EMD (2012)


BluCactus - Google algorithms - example of an algorithmEMD stands for “Exact Match Domain”.


This update aimed to find the sites that exactly matched popular keywords. Later, the ranking of those who did not have quality content was lowered.


Initially, the intention behind the creation of this system comes from what happened when Google’s search engine started working.


SEO specialists bought domains that had an exact match to certain words.


BluCactus - Google algorithms - example of an algorithmThus, they got top positions in Google results this way. However, their sites had a lack of content.


Google’s algorithms could quickly detect these types of differences.


Thus, as of September 27, 2012, quality standards were included in the content. By the end of the same year, it was known that this proportion influenced 0.6% of the websites in English.


Regarding the process of this word search algorithm, the concept of penalty was excluded. Experts on how the Google search engine works insist that this system does not penalize websites. Instead, it places them in a lower order of Google’s SERPS lists.


EMD domains and their influence on SEO positioning: Techniques for the treatment of information in the presence of Google EMD.


BluCactus - Google algorithms - example of an algorithmThe process of this type of Google algorithms in no way excludes entrepreneurs from the use of domain keywords for positioning.


On the contrary, the system insists on the need for it. This if they want to be supported by homogeneous content.


For this, they have to be perfectly fed and balanced with data from its area.


The penalty for this word search algorithm will come after the detection of a high bounce rate.


BluCactus - Google algorithms - example of an algorithmThus, fully complying with their needs translates into better positioning and greater performance than the competition.


Google algorithms and mainly EMD, involve the use of links as a penalty measure.


This last resort has become an increasingly common way to understand how the Google search engine works.


This measure blends the origin and quality of it. Other factors in the same way conditioned this process. All of this last set of characteristics has made it a parallel system to Google Penguin in the words of some authors.


Google Pirate (2012)


BluCactus - Google algorithms - example of an algorithmThis management system enters the history of Google’s algorithms on August 12, 2012. Its name is a direct connection to its working means.


How? Well, it processes and controls all websites that offer illegal product downloads.


Thus, this word search algorithm aims to protect intellectual property, especially in culture.


This means all those products that are distributed illegally. This includes movies, books, shows, and different types of software.


BluCactus - Google algorithms - example of an algorithmThis system is programmed with a set of filtering algorithms that react when the user performs a specific search.


Thus, to a greater extent, this happens when the requested keyword coincides with most cultural products. Its aim content is called torrent sites, which are blocked by Google’s algorithms.


Since its creation, this tool has erased the visibility of 3 million links in as a whole. So, to understand how the Google search engine works to fight piracy, the company has grown its strategies on other platforms such as YouTube and Google Play.


Other important strategies by which Google deals with the phenomenon of theft of intellectual property and illegitimate commerce.


BluCactus - example of google dataThe guidelines with which Google’s algorithms work pursue the aim that the stolen content can be sold.


For this, the company has reinforced the action of Google Pirate.


They extended its reform assets on other types of attached platforms.


All of this characterized because the content on which piracy feeds is audiovisual.


BluCactus - women working professionalYouTube has meant one of the most important sections that the company has been concerned about.


To fight the rise of illegal moves on the video platform, Google has recently made a noteworthy investment in intellectual protection.


So the tool Contend ID is part of this process. Such an initiative reacts to all efforts to make said word search algorithm free of such elements.


Google’s algorithms also do not exclude Google Play services and illicit businesses that can be carried out through it. Through the different guidelines associated with how the Google search engine works, this virtual store removed around 250,000 applications during 2017.


Other important alternative and additional algorithms that Google has developed for the proper functioning of the web.


BluCactus - example of google dataThe Google algorithms we talked about in this article comprise a coexisting, multitasking work system.


Besides, it’s part of the reason why Google and its word search algorithm are important tools for the modern world.


It’s possible to say that the creation of support or alternative algorithms has established the use of artificial intelligence as an essential pillar of the company.


So, given their relevance, it’s possible to point out only three Google algorithms.


BluCactus - example of google dataThese have played an important role in the building and expansion of them.


This important trio is so great because it’s the oldest algorithm models that the company has had. However, their importance and relevance justify the fact that SEO students deal with their treatment.


This family of alternative algorithms is essential to the process of how the Google search engine works.


Even if they have been left behind because of the rise of new algorithms, it’s worth saying that they are still present on today’s web.


Freshness Update


BluCactus - Google algorithms - example of an algorithmWe define this word search algorithm as an infrastructure that focus on the indexing of new and recent content. It was launched in November 2011.


This has an average statistical impact estimated between 6 and 10% of the content on the web.


For the creation of these Google algorithms, the company uses the concept of Hot Topics. These are the most recent or current events on the market. This way, Google shows results according to the category that has been requested.


Google algorithms that use the Freshness Update can also understand the concept of regular and frequent updating and the differences that exist between them.


BluCactus - Google algorithms - example of an algorithmSo, when talking about the first search, this algorithm reacts to regular events with an annual frequency. This informative unit is pushed by the search for different sporting events. About frequent updates, the system of how the Google search engine works put in first place areas such as new creations in product brands.


Matt Cuttis, the spokesman for the Google company, recently highlighted the importance of these algorithms for companies.


A company with always updated and innovative content will always occupy an important index of visibility on the web through the tracking offered by said element.


Google Caffeine


BluCactus - Google algorithms - example of an algorithmThis word search algorithm dates from August 10, 2009. Basically, it is an optimization system for the content indexing process.


The aim of creating this algorithm was to offer to the public a search engine with a more effective update rate.


Thus, Caffeine increased the indexing speed of new content by 50%.


This strategy initially reacted to the informative growth caused by networks such as Facebook and Twitter in the early 2010s.


BluCactus - Google algorithms - example of an algorithmFor the creation of this Google algorithm, they used the metaphor of the drug caffeine. This is because of its properties.


So, as we know, caffeine has the organic ability to boost the nervous system to make them answer more efficiently.


Thus, Google responds faster and more aggressively with the integration of such elements. Before 2010, Google’s algorithm system and its SEO spiders updated information according to a design made up of information blocks.


Caffeine has broken these working patterns and planted a different approach to reading. This system processes the orders directly from the SEO spiders. This, in turn, serves as a temporary guide for new information that is progressively detected.


Query Encryption / Google Adiantum


BluCactus - example of google dataThis is another of Google’s pioneering algorithms in terms of security and protection of user data.


It was launched on the Internet in 2011.


Through its evolution, the search system can alert users about unsafe storage mechanisms of data.


Besides, a large part of the reasons for the creation of the Query Encryption algorithm comes from the growth of the mobile internet market.


BluCactus - example of google dataA fact reinforced from the year 2010. This was when searches through cell phones had surpassed those made by desktop computers.


Given the amount of information, they trained every word search algorithm with a set of elements to control the data of all users. This way, the company has added an important update to this algorithm.


It’s called Google Adiantum and it contains a tool that adjusts this algorithm philosophy of Google to the Android mobile system.


So, in the words of the company, the system takes advantage of Chacha20 encryption techniques. This mechanism makes up a set of guidelines that boost the processing speed of commonly used operators by five times.


The BluCactus Marketing agency shows you the reasons why it’s important to have professional advice for the management of Google algorithms.


BluCactus - men working professionalThe relationship between Google and today’s entrepreneur is a link that year after year raises its level of complexity.


As the needs of SEO positioning become increasingly intense, it affects a high number of entrepreneurs in their positioning.


This can be either because their web pages are not fit for SEO or because of the creation of a non-traditional algorithmic model.


Thus, this is why digital marketing agencies like BluCactus intend to allow entrepreneurs to have all the tools they need at their fingertips.