Search Engine Optimization

7 crucial questions to ask before hiring an SEO company

Can you imagine how many other websites are talking about the same topic you are going to create a post about it?  ask yourself, why are these specific sites showing up on the top of Google searches? Do you need to hire an SEO company?

You could have even had trouble to get to this piece that I have written. If you have just landed on my page, then we are both very lucky people for finding each other in all this clutter.

You may have found me through Google, or maybe someone shared my content. So, I’m glad it caught your attention enough for you read it. I will do my best to keep you interested and informed on this page thats a promise.

SEO has the facilities and capacities to make your site popular in Dallas, even if you are from Houston. Accordingly, when hiring an SEO company it doesn’t matter much if you are going to hire an SEO company from Taxes or outside of the United States.

But are all these cases adequate to depend on when building your site? Absolutely not, I could tell you that I adopted an advanced approach to let you see me through the internet´s mess. This approach is called SEO. You have certainly heard about it before


Should you hire an SEO company or an SEO expert?

We all know that SEO increases your website visibility and authority regardless of your business size, and the type of your industry. SEO will help your business to progress to the next level, make your potential customers trust you, generate leads, and finally, make deals.

Organic Search is the most powerful source of site traffic

SEO is the best investment to ensure your website is going to have a high ranking on Google.

Anyone who has a business, whatever your company is either large or just starting, Google cares more about the numbers of website visitors. It watches the indicator that tells it if the business is doing great or not. But did you know that what should matter to you is the quality of this traffic and not only the quantity?

You don’t need all these uninterested traffic. Your business needs people who will turn into your customers and then your loyal customers.

When you open any search engine, you have a particular trend. You skim the search engine results until you find what you want. That´s organic search.

Indeed, you have to know that the internet user is so impatient. Once he notices you are talking about boring stuff, he is going to turn around to search for somewhere. Here, it comes to the importance of SEO to keep organic search traffic flooding to your site.

Helps you understand the way of how the web works

We all know that the internet consists of a set of endless series of complex algorithms to form websites. This coding language links websites with the most relevant search terms you enter in the search engine. So, what directs these search results to your website?

The simple answer is SEO. SEO´s job is to optimize your website for applicable search terms to generate leads for specific sites and stay away from others.

Ultimately, when you are mindful of SEO tools, approaches, and strategies, you will perceive the environment of the internet, and how the search engine reads your published content.

BluCactus - Speaker inside a circle that helps communicateHelps you increase your brand awareness

Any business company has a goal of building brand awareness, to reach their potential customers in, for example, San Antonio when the physical location of your company is in Houston or Dallas, and also be able to create a reputation here.

This is done because it is known that if done in the right way, cash flow will increase. The bad news is that if your website is not high and successful on the search rankings this goal would be very hard to achieve. The good news is that by taking advantage of SEO your expectations can become reality So, will my brand awareness increase if I utilize SEO tools? Certainly, YES.

Helps you build reliability and trust

We all tend to trust in top search results regardless it seems not to be relevant to your search. The ultimate goal for hiring an SEO company or SEO expert is to make your website discoverable in search.

But the matter is not that easy as it depends on user behavior, quality of content, loading of pages, and so on.

Like in a real-life, you need some time, effort, ethics, and moral behaviors to let people trust you. Your voice of authority also needs some efforts to earn the trust of your customers.

SEO plays a prominent role in boosting your position. It helps you earn credibility.


Hiring SEO Expert vs. Hiring an SEO Company

You might have adequate experience with SEO. But do you think your experience will enhance your online appearance among jam-packed web pages? Do you know how many websites launch every day? 100, 200, maybe 2000. Not even close. We get 547,200 new websites worldwide! This means that every minute the total number of the websites grew approximately by 380.

So, you need SEO help whatever it is hiring an SEO company or SEO expert. So here are the pros and cons of each type to help you determine what you desire.


Hiring an SEO expert Pros and Cons

We can divide SEO experts into freelance and in-house experts. The first one is a specialist who often works for an hour, day or task. The second one is an expert; you are probably going to hire him to be part of your team regardless if he works for a full-time or part-time job.

Freelance SEO’s pros:

They generally offer a cost-effective service. As well as, you have the opportunity to choose the hourly rate according to your budget.

Freelance SEO experts have more time compared to SEO companies as they don’t have so many projects. Moreover, you will have the accessibility to control your work and feel free to pass on your feedback

Freelance SEO’s cons:

The problem of hiring a freelance SEO expert is that you might not be able to assess his quality of work, especially if you don’t have any knowledge about search engine tools.

Another issue is that you perhaps couldn’t reach the right person if you rely on referral recommendation. Most importantly is that you may struggle to communicate with him as some freelancers don’t have that commitment to replay to you all time.

SEO In-house’s pros:

Going with SEO in-house experts will make you feel more comfortable as you see what is going with your work. You also can keep in touch with him anytime. So, there are no worries that he is going to disappear anywhere.

SEO in-house expert tends to be more committed to your task as he is already a member of all this structure, and he will be more attentive about the importance of this project to your company.

SEO In-house’s cons:

Firstly, Bringing SEO in-house experts could cost you more money if you need a whole team. Besides, hiring a full-time SEO expert might be a long process as it takes more time to find the perfect candidate.

Secondly, to find an SEO expert to work form your office is also a big deal. Hence, hiring freelance SEO or In-House SEO leads to the same result. They both need to work distant except in the second case, it’s going to be more expensive.


Hiring an SEO Company Pros and Cons

Another choice is hiring an SEO company, and here are the pros and cons.

SEO Company’s pros:

If you want a skillful team with more ideas, hiring an SEO company will be the optimal alternative.

Also, an SEO company is going to be more affordable and with a broader team that will work on your project. An SEO company will give you objective feedback based on SEO trends and strategies due to the fact that they tend to be more experienced.

SEO Company’s cons:

Here the biggest challenge is hiring an SEO company that seems to be more appropriate to your business. You also could face a problem when it comes to changing your marketing objectives. Even though, you can overcome it if you have a straightforward agreement including all details in the process.


What questions should you ask before hiring an SEO company

Once you settle whether you are going to hire an SEO expert or SEO company, there are some questions you should ask to win.


BluCactus - Ranking because of hiring an SEO company in a circle1. Where is their site on Google ranking?

It doesn’t matter to ask help from someone who couldn’t even help himself. You should double-check the SEO company which will help your website. But you must also be careful, as not all high-ranking companies necessarily useful when it comes to your specific market segment. Besides, the years that the SEO company is not all that counts. As you may encounter an SEO company with many years of experience but it still gets stuck with an old version of strategies that no longer work. So, it shouldn’t be the most important criteria when considering hiring an SEO company.


BluCactus - Site needs help with hiring an SEO company to rank in Google2. How will they help your site’s ranking?

Anyone knows how to use keywords, and how to build internal and external links. But things can’t go on like this. To establish an influential website, you couldn’t use random keywords without an actionable plan.

Your plan to optimize your webpage should consider backlinks. As you might know, not all backlinks pick up traffic and increase leads.

One high-quality backlink could work better than thousands of poor backlinks.


BluCactus - Data and graphics on a computer inside of a circle

3. How will they inform you about all the data?

A professional SEO company is going to inform you constantly with reports. Another SEO company may provide you with quick updates per week. So, you should give an SEO company access to your website or part of it.

Ask the SEO company about their strategy of how they will be updating you before you start working together. You, also, should tell them about any changes your developer makes.  If something goes wrong and your site stops working regularly, call for a developed report about what caused it.  

BluCactus - Market in the internet on a computer and a trophy aside4. What is the status of your competitive market?

Since you decided to start a new business, you must have studied your competitive market. Now, you know where you are and where you go ahead. But, this would not run counter that you can ask before hiring an SEO company to provide you with the latest updates about your market. This outlining study will be not only for you. But also for the team in an SEO company to understand the whole status.


BluCactus - Finding data in a document inside a circle for SEO5. Can SEO company share any previous case studies with you?

Hiring an SEO company is like shopping for new glasses or a t-shirt. You need to spend money on something worth it. Unquestionably, you will go through the internet, ask for references, listen to reviews, and read case studies. We know that it’s slightly impossible to ask for all the details about their previous clients but an SEO company should be able to speak to you about at least 2-3 big clients. But if an SEO company refuses to hand over any case studies to you, it may be a sign you should worry about.  

BluCactus - Tools for SEO positioning in a circle6. Which tools do they use?

If an SEO company said it would use “tools” for optimizing SEO, you should know what these tools are. There is a vast diversity of tools and applications to improve your website. Making use of tools will help you accomplish many things in a short while with high-quality and with fewer errors.

Ask about which tools an SEO company is going to use such as: reporting tools, link building tools, technical SEO tools, and research tools. And which tools will be good enough for your company.


BluCactus - First place on a google search because of hiring an SEO company7. Can they help you be number 1 on Google?

“We will guarantee you will rank 1 on Google?”, if you heard this from a team before hiring an SEO company or an SEO expert, RUN AWAY, now.

The simple basic truth is that no one could guarantee you will get that. No one knows what will happen to Google’s algorithm tomorrow. But a professional SEO company can provide you with all approaches to help you do that.


Conclusion on hiring an SEO company

The most significant thing you should consider when hiring an SEO company is to be patient. SEO is a lasting investment. The process may take weeks or months before seeing satisfying results. These words may be painful but trust me, it’s worths it. If you need the support of a professional SEO positioning company, BluCactus has everything your business needs.

Quote your project to position your website
to increase your sales fast!

How to position your website in Google Search


What is SEO, also known as Search Engine Optimization?


It is a process of optimization for your web site. Through SEO, you will improve your site’s ranking in the search engines and improve the UX (user experience) of the visitor. For this reason, sites with search engine optimization take a higher percentage of the top sites in the search ranking index. Learn how to position your website in Google with the marketing and SEO experts of BluCactus.


How to position your website in Google, what should we do to improve the web positioning?


The basis of an effective classification in Google is in 2 basic key elements:

  1. Optimization On-page SEO
  2. Optimization Off-page SEO

Although they are old concepts in the SEO world, there are many times in which these two elements are not implemented correctly. How to position your website within Google? Keep reading to learn more.

In this blog, we’re going to introduce you to the 10 best strategic SEO factors to pay attention to when you internally optimize your website. How to position your website in Google? If these 10 factors are properly executed, Google will undoubtedly reward your site. They aren’t ordered, but they are all necessary in order to perform an effective and efficient optimization on your website.


How to position your website in Google? Let’s begin introducing the 10 best strategic SEO factors to consider:


1. User experience (UX)

Currently, it is the most important factor that Google is taking into account when deciding where to position a website in the SERPs (Search engine results page o Página de resultados del buscador).

The user experience is a compendium of web design strategies to persuade the user to stay on the site. Afterwards,  the objective is to retain them on the website for as long as possible and to have them interact with the site.

¿How does Google evaluate the quality of the user experience?

Google uses a metric known as the clicks CTR (clickthrough rate) to measure the user’s experience before our site. The CTR or clickthrough rate is the number of clicks that a link to our website receives in the SERP for every 100 times that this link appears.

How to position your website in Google? When the CTR is high that indicates to Google that our web site is important for users and, therefore, brings more relevant value to their searches. This will give Google an incentive to improving our web positioning.

It is important, without a doubt, to consider the design of a website. A company or designer can not ignore the different current devices. You can’t design your site exclusivley for a home computer. Accessibility from a mobile device will greatly improve the user’s experience.

Therefore, a web design adapted to current electronic devices, such as tablets or smartphones, will provide better  visualization of your website. Users will have many differnt options at their disposal to navigate through your website.

Another key element of the UX is the loading speed. Imagine a visibly attractive site that appeals to visitors and also loads very quickly. You can convert those visitors into potential customers.

What factors must be considered when improving the UX?

The structure of the site, creating an experience that persuades your visitors to navigate the site and interact as well as quality contentare very important factors that result in the user to have a pleasent experience.

All of the previous factors and more are very important, that’s why you must have a website that’s relevant and useful for your audience

In the site structure, we will find factors such as loading speed, responsive design, colors, and web visualization.


2. Quality content

How to position your website in Google? One of the most important points is the user experience and this is in order to reach a good position in the search engines. The publication and updating of original quality content that is useful to the user is a determining factor in your site’s position in the SERPs.

You must write to the user. Write a good amount of text and give the expected value to the users, capturing their attention. They should be your priority.

Quality content is well-written, relevant, useful and it must guide the visitors through the site. Each part or paragraph must take the user to the next one. You continue like that until the visitor has read our entire Web and thus the users desire to take action grows.

So, do not do things lightly. How to position your website in Google? Get the best quality content you can offer to your visitors. Why? The longer they stay on your website and interact with it, the rebound rate will decrease by increasing and improving our CTR. The longer a user stays on your website and interacts with it, the better for Google.

How the positioning will be obtained?

SEO and positioning will be obtained by Google’s web crawler. Google will deduce the purpose of your web and it will provide a lot of important and quality information to its users.

That means that, if your website tries to sell uniforms, add a lot of content about the subject to your website. Talk about the type of fabric (there are many types, you should mention them all or most with an explanation), sizes of uniforms, colors, buttons. This is part of the relevance that Google currently gives your site. It’s all thanks to its new RankBrain change, which uses semantic content and synonyms.

Do not forget an old tip, “add the keyword in the content without exaggerating”; Google should see the keyword with which your site relates itself very naturally. Be careful, don’t use the keyword too many times and avoid degrading the density of your site.

Remember that the density of keywords varies, but from 1% to 2% is the best.


3. Title tags H

So far, this article has talked about keeping the user’s attention on your website and captivating them with quality content. Well, another very important factor, the key to your SEO success, are the titles of your website. The creation of unique titles and relevant descriptions are starting points for success in SEO.

How to position your website in Google? Try to start the titles always with questions that make the reader think and want to continue reading. Maintaining the H1, H2 architecture and including our keywords in these titles gives a lot of value to your content.

If you add descriptions to the phrases or concepts that expand the information, try to answer your questions as clearly as possible.


4. Text style

Well, this is more closely related directly to the use of keywords and the so-called “keyword density”

Why? Well, because the more text you have, the more careful you should be. You should always add the keywords for which you are trying to position yourself in Google. In a preferred range of no more than 1% to 3% of the text should be keyboards. If the keywords are from the beginning of the text, they will have more relevance.



5.  Title of the objective / Description of the objective

This is really what I call an “organic advertisement”. It’s different from Google Adwords’ ads because the title and description of your website are part of the “ads that Google does not pay.” These will be seen in the search results. They’re the first interaction between your site and the client, again related to the User Experience (UX).

How to position your website in Google? It is very good to use “Discover, know, how or use numbers: 10 Tips, 3 points, 8 factors, 9 things, etc.” Always remember to answer the questions that users look for in titles and meta descriptions. Through this method, you will increase the CTR of your website and, improve the number of clicks your website receives on the results.

The first interaction between clicking on your website and entering it or forgetting it and looking for another site.

You should devote some time to create titles and meta descriptions that comply with the objective of your Web, be relevant for users in the SERPs and for Google.


6. Map of Links

Linking the pages of our site internally in an orderly and clear way facilitates the work of the search engines.

The convenient thing is that each of the links that lead to articles, internal pages or any other page, should be a click away.

A site map besides generating the options for your users, gives it to Google to indicate the internal pages with which your website counts so that they’re indexed. This facilitates the tracking of Googlebot and accelerates the indexing of your website.


7. Establish that order within your site.

For this reason, many use “bread crumbs” or bread crumbs, to tell the user where they are, this also guides the search engines. When implementing this, always try to find out where you want the visitors and the search engines arrive. Always keep them one click away from the main site.


8. Link keywords

Previously, this was ignored internally on the web. However, now your address creates hyperlinks that might contain the keyword. It is important to consider this both from your home page to an internal page and vice versa, it is important.

Remember that Google positions pages, not sites.

So imagine that an internal page that you optimize. Then you do the job of building links. Through that method, you improve that page’s reputation and this page starts to get better positions in Google. The authority of that page will increase, therefore, having a link to your main website will make our your main site acquire part of that authority.

The same happens from the main page to an internal one.

Try not to use the “don’t follow” links to your internal pages. However, don’t overload the pages you want to position with many outbound links.

Try to make sure that the number of links outside the web site does not exceed 10 links, such as the use of Social Networks, which many sites have in their majority.

The links to the internal pages of our Web do not negatively affect the positioning since the main domain also receives authority.

A very good technique is to link the main page to an external page that is very representative, important and with a large DA and PA. This page should be similar to yours; that’s talking about the same business niche as your company. This link should be “do follow”.


9. Images and Videos

Use keywords in the title and an alternative label on all images and videos used on the site. In addition to optimizing the images you use on your website, do not forget to add the ALT tag that indicates the name, preferably with your keyword included.

Currently, many websites use the incorporation of videos on their site and these increase the user’s time of permanence in it. This is a dangerous gambit. If your website is in slow accommodation and with little space, it will cause losses of clients, since users won’t visit it if it’s too slow. If your site because the page does not load or takes too long, you’ve failed.


10. Web analytics, How to use Google Analytics on my website?

Finally, after doing all of the above, follow-up with methodical analysis- Ising Google tools is essential. Among those you can use are Google Analytics and Google Search Console.

It is recommended that whenever you have done the above points, measure the effort of your work and review the visits, the time of the stay, the place of origin, etc. You can do dis with tools that provide this data and help you make decisions or guide your marketing.

A strategy where a greater presence of users is required.

It is better to leave this analysis to those who have been entrusted the task of these 10 key SEO factors. Each month, the employee in charge of the SEO or independent agency you hire should keep you informed about the development of their work. You should also talk to them about how it is improving and increasing your visits and conversions on your website.


What are the different levels of SEO?


Nowadays, the way your page is optimized is the most important criterion for SEO. These are the factors that can affect your visibility in search engines.


1. The quality of the content:

Good quality content is now essential for your SEO.

In fact, if your articles are appreciated by Internet users, this means for Google that your content is worthy of interest. Therefore, it will be considered as a guarantee of authority and trust.


2. Keyword in the title

How to position your website on Google? The title is one of the most important signals of relevance for a search engine. It is intended to give the most accurate description of the contents of the pages.

Search engines use it to display the title of your page in search results.

That is why it is extremely important to integrate (ideally at the beginning) in this tag the keywords in which you want to place your page.


3. The H1 tag

The H1 tag is another relevance factor, which serves as a description of the content of the pages.

Despite an ongoing discussion about its importance, it is always a good idea to include your keyword in an H1 tag on a page, as long as this tag is unique.


4. The Meta description

The importance of the meta description tag is often discussed in SEO circles.

However, it is still relevant to get more clicks from users on the search results pages.


5. The recurrence of the keyword in the content:

The density of keywords is an important factor to effectively position your page in Google search engines.

Be careful, however, not to over-optimize.

You must find the correct balance of keyword density in your content by also varying when using synonyms.


6. The lexical field of the content:

The lexical field represents today a key part of the positioning criteria.

In fact, it is important that your content be the most semantically related to your main keyword.


7. The length of the content:

Internet users always want to know more and will not be satisfied with the basic information.

It makes sense that the longer the content, the more possibilities it will have to cover all aspects of a topic.

Obviously, Google takes these criteria into consideration and favors the pages that are the most exhaustive.


8. Unique content:

Do not have a duplicate content copy of all or part of other content, either within your site or from other sources of external content. Many websites are penalized by search engines due to a large number of duplicate pages.

Make sure you have unique and original content for each of your pages.


9. The canonical beacon:

Sometimes, having two URLs with similar content is inevitable.

One of the ways to prevent this from becoming a duplicate content problem is to use a canonical tag on your site.

This tag does one simple thing: it tells Google that one URL is equivalent to another and that between all these pages whose content is very similar. We must take into account in the search results that only this canonical URL will appear.


10. Optimization of the image:

It is not only the text that should be optimized on one page, but also the other details

Images, for example, can send signals of relevance to search engines through their label, title, and alternative description.

It is also a good way to position yourself in Google Image.


11. The freshness of the content:

Google’s algorithm prefers regularly updated content. This does not mean that you have to edit your pages all the time, but doing a small update from time to time is not bad.


12. Outgoing links:

Outbound links to external content with high authority send trusted signals to search engines.

Remember to make your links so that your visitors want to learn more about a topic.

In addition, one study showed that outbound links had an impact on SEO positioning.

However, having too many outgoing links can drastically decrease the PageRank of your page.


13. Internal links:

Thanks to its internal links you can interconnect pages of your site to create synergies.

Internal links play an important role in SEO since they allow the popularity of the home page to be transferred to deeper pages, but they also increase the PageRank of the strategic pages through the “content link”.


14. Keyword in the URL:

How to position your website in Google? The domain names that contain precisely the keywords, called “Exact Match Domain” were very popular at the beginning of the Internet age. Why? Because they were favored by the search engines in their results.

Fortunately, this is no longer the case today.

However, Google takes into account the presence of the keyword selected in the URL, but this criterion affects positioning very little. Still, it can give a slight boost in case of strong competition.




The job of SEO positioning is more complex than it seems. How to position your website in Google? There are many aspects at stake, and it does not consist merely of filling in the keyword page. The quality of the content and the semantic density are key pieces. If you need the support of a digital marketing team and professional SEO positioning, BluCactus has everything your business needs.


Do you know what you need now?

You need to contact us to get this awe-inspiring experience. Your business is worth the best.

We’d love to hear from you!

Quote your project to position your website
to increase your sales fast!