Differences between SEO and SEM: What are they, how are they used, which is better, and why you must include them in your marketing strategy.
In today’s world, Digital Marketing has become a daily talking topic, either with your friends or colleagues, due to its undeniable effectiveness. Two words that resonate a lot in any endeavor are SEO and SEM.
But do we know what each one consists of? There are ways to differentiate them. We know that SEO is a series of organic positioning strategies. While SEM or Search Engine Marketing manages sponsored links in search engines.
Today we will explain how they differ:
What is SEM?
When we talk about SEM, we refer to Search Engine Marketing. It promotes the website in search engines through the use of sponsored ads on platforms such as Google Ads or Bing Ads.
Believe it or not, this concept also includes other displays and social media platforms where you usually pay. They’re usually based on the clicks generated by the ads.
This strategy aims to facilitate the immediate visibility of your website. It configures the campaigns so the ads can appear on the first page of the results.
What is the function of SEM?
The function of SEM is to position commercial web pages on the first page of search engines for a certain time. They have sponsored ads that appear before SEO results, to attract potential customers to a website.
When executing SEM campaigns, this strategy takes into account several elements:
- Target audience searches
- Sponsored links available
- Market segmentation
Once the target audience is clear, it’s necessary to specify some data that will determine how, where, and to whom the content produced under SEM strategies reaches.
For example, the target audience, the geographical area, and the devices through which it carries the searches.
SEM encompasses several key concepts:
- CPC, which means Cost Per Click
It generally uses CPC in SEM campaigns, such as Adwords, Display, and Facebook Ads.
- CPM, which means cost per thousand impressions.
It’s when the advertiser pays each time they display their ad 1000 times on the platform. The amount to be paid will have been previously agreed upon.
Advantages and Importance of SEM
Next, we will mention what are the advantages of SEM and why it’s important:
- It’s a quick method to publicize a product.
- A strategy that allows segmenting audiences, it allows reaching a specific audience directly.
- Favors the return on investment.
- Allows us to develop specific campaigns and redirect the audience to a specific landing page.
- Positions an unlimited number of keywords, however, it requires a minimum of keyword consistency.
- Offers short-term benefits.
- You can plan specific campaigns that lead the audience to a certain page or category.
- Lets you check what type of campaign works best after trying different creative strategies.
- It doesn’t influence the contents of the web.
SEM works by itself, not under the influence of any theme or content of any page.
- Depending on the investment and the CPC of the keywords. SEM allows us to make a more or less accurate forecast of the short-term benefits.
- If SEO campaigns work with creativity, SEM works in part thanks to the ability to segment audiences and target a target audience.
What is SEO?
First, we’ll clarify that SEO means Search Engine Optimization and refers to the work of optimizing and increasing the popularity of a website. The aim of this is to get the search engines to recognize and index the website.
Likewise, SEO focuses on making web pages relevant enough that they appear in the top positions of search results for specific search queries from users. Therefore, SEO focuses on making websites appear in the first results that, as we know, attract more customers to your business.
The idea is to appear on the first page, preferably in the first five positions of a search engine, in a set of searches that interest us without having to pay a direct advertising cost for each visit. This is one of the best advantages that SEO offers.
Different search engines even test hundreds of signals from all the websites. They do this to determine which the best responses to that search are. This way, they ensure that users have the best experience and find what they’re looking for quickly and easily.
If a website is correctly optimized for SEO, it has more possibilities to position itself in the first positions of organic results. Within SEO positioning work there are 2 large sets of factors that we can optimize:
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SEO ON-PAGE
SEO ON-PAGE is one that encompasses all those actions we perform within our website, to optimize it for search engines.
For example, having friendly URLs, reducing loading time, and offering original and attractive content.
Also, provide the user with security and a good browsing experience.
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SEO OFF-PAGE
This SEO encompasses optimization actions that work to increase the popularity of our website. We accomplish this by having other sites link to us.
Every time a site links our website, it gives us a vote of confidence. The popularity and reputation of this website influences the value that this link may have to promote our positioning.
Some examples of SEO OFF-PAGE are publishing guest articles on blogs and registering in relevant subject directories. SEO OFF-PAGE focuses on making us known on websites with a greater reach than ours. It achieves this through practices such as distributing content to visualize it using social networks and third-party sites, publishing press releases, and content on relevant topics on our website.
These actions are external factors, given that they don’t imply technical changes on our website.
SEO and SEM, therefore, are two complementary strategies or ways of working with search engine optimization. For this reason, we highly recommend, in most cases, to work both of them in a coordinated way.
Advantages and importance of SEO for companies
Search engine optimization is a technique that has been evolving since its appearance, as well as the need for its implementation in companies. Today an online business could not survive without SEO professionals.
The definition of SEO has evolved to the point where some have already named it as Search Experience Optimization. This name refers to a search engine positioning oriented towards the user and the need to improve their experience.
Below, we will tell you point by point, why companies need to implement SEO:
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- It has no expiration date. Search engine optimization is a reliable marketing strategy since it updates constantly and its effectiveness lasts.
Any online search depends on keywords.
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- It’s profitable. Compared to other methods, such as Google Adwords sponsored ads, long-term SEO is profitable for popular search queries. This is because in SEO there are no requirements concerning the time in which a link is in the search engines, nor terms of its cost. In this sense, the cost per click (CPC) in the first phase, is higher than other strategies, however, once applied, the cost remains.
Search engines have a significant market share. Around 80% of customers review products and services on the website of the company.
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Generates qualified traffic.
We achieve this by attending to the needs of the users. If a website contains information related to all the queries generated around a sector, the public will increase and we’ll get more customers or subscribers.
For example, if you have a blog about digital marketing and cover all the topics that exist in this area, users will refer to your site.
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- An SEO specialist finds out what those topics are and responds to user requests as soon as possible.
SEO is the best way for your users to find you through searches in which your website is notable. These users look for what you offer them and the best way to reach them is through a search engine.
Which is better, SEO, or SEM?
We know that SEO requires work that offers results in the medium / long term, but that will be maintained over time.
SEM makes it possible to briefly achieve visibility. But there’s a drawback, once the ads campaign stops paying, these results will disappear from the top positions.
So what is recommended the most?
The most recommendable thing is to design a strategy that combines the two options. That way, you can carry out a series of SEM campaigns while the SEO work is achieving the objectives and expected results.
This is an excellent strategy to increase the visibility of your website’s products and services on Google. It’s proven that having both Adwords and organic results provides a greater number of clicks, in addition to intensifying the branding of your brand.
Differences between SEO and SEM
Next, we will explain what the differences between SEO and SEM are:
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Cost, Differences between SEM and SEO
With SEM, you pay a specific amount for each time the user clicks on an ad. The more clicks, the higher the cost. This payment model is called PPC, which refers to the cost per click or pay per click. This means you don’t pay for the times it shows the ad, but for the times they click on it.
In contrast, in SEO you don’t have to make any payment for each visit as in the Google Adwords platform. This doesn’t mean that you don’t pay anything. The work and time you spend optimizing a website to naturally position it in search results can give better results.
In the short term, SEM is more expensive than SEO positioning. However, in the medium and long term, this changes completely.
In the short term, an SEM campaign can become more expensive since you need to hire an Adwords expert, not to mention the cost of the campaign itself. In the medium and long term, this could change since your investment could be less.
SEO isn’t one of those tasks you do on your website once and you forget about it. On the contrary. Content generation is a task in which you must work constantly to publish it regularly and update the information on your page.
Besides, optimizing your website and making regular updates are elements that you can never leave out.
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Time
Find out how SEO and SEM differ when it comes to their runtime:
In SEO we get the results above all, in the medium / long term.
In SEM we get the results almost immediately and we can extend it as much as we want in time.
We know there are times when we can achieve to be among the first SEO results in a few days. However, when we start a project from scratch, the results can take a few weeks or months.
Through continuous work, we will always observe details that we can improve to optimize your website according to your specific objectives. This makes the difference between other strategies and SEO and is what will make our portal take off at any given moment.
Differences between SEM and SEO, Why is it like this?
Because search engines want to make sure that your project is serious and long-term. It may sometimes happen that after impeccable optimization work you don’t get the visible results and perhaps when you least expect it, your positioning will take off.
How do we achieve this?
By performing clean and constant SEO optimization. For this reason, dedicate yourself to constantly improve it because you can also lose it.
Through SEM strategy, we can appear in a matter of minutes in the first or second place in the search results, surpassing all the SEO results in a flash.
This will make us achieve effective results, such as increasing visits and conversions almost instantly. However, in an SEM campaign, success is about trial and error, especially in the beginning.
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Patience
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When we start this marketing strategy, patience reigns supreme. We will see the results between the first and fourth month of its implementation. Therefore, it’s advisable to have a little patience, as mentioned above.
We may notice that in the first-month sales have not yet exceeded the cost of the campaign. However, as long as we observe progress and we solve problems, it means that we are on the right track.
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Implementing multiple strategies, Differences between SEM and SEO
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Such problems sometimes don’t depend on the campaign it relates to but to the company’s conversion funnel. For this reason, we should put various strategies into practice to turn your prospects into loyal customers. For example, having a product or service that is interesting, a competitive price, and a website with relevant content.
We can also see it from another point of view, and that is when a new competitor enters the market. Here, the competition will implement their strategies and will make it difficult for you, including using unethical click techniques, such as Black Hat SEO.
Once the SEM campaign operates, we should not see it as a strategy that replaces SEO, but as a complementary one.
As long as the campaign is profitable and you generate conversions, visits, or sales on a recurring and continuous basis, it’s ideal that you continue implementing it.
SEM strategy is the one that attracts most of the conversions and is necessary. However, there are businesses in which SEM strategy is difficult to monetize and is limited, with SEO being the most favorable option.
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CTR
Regarding SEO, various studies show that the CTR, known for being the click rate below the fifth position, is less than 5%, which can affect the optimization work.
Appearing on the second page of results is like not being there since only 1% of users go from the first page. A curious fact is that appearing in the first results usually generates click rates close to 30%.
In SEM, there is the case of advertising systems such as AdWords, which allows getting very high CTRs in the first 4 results. Those that come out in the TOP area, and can reach figures of over 10% and up to 30% with being in the first position.
Some users prefer to click organic results instead of sponsored results, as they know they’re ads.
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Content, Differences between SEM and SEO
In SEO, we must seek innovation, extension, quality, and relevance.
SEM should seek, above all, relevance, besides giving a more commercial focus to the content, focusing it on the conversion of customers.
In SEO, the contents of the pages that appear in the first search results are organic and are positioned by the relevance of the website within a defined theme, and by the quality of its content.
For this reason, the user is more likely to find the answer to what they’re looking for in organic search results.
An SEM strategy has a clear business purpose. That is why most of the time such content doesn’t meet the needs of users who perform search queries.
Why?
From what we mentioned above, it’s a commercial strategy, it only seeks to sell, not to educate.
If working with SEM, it’s highly advisable to have specific pages focused on giving the user what they’re looking for and leading them towards conversion, using calls to action. Likewise, the user must reach the objective we have set for ourselves with the campaign.
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Visibility, Differences between SEM and SEO
SEO: there is no guarantee of appearing in the first results.
SEM: from the moment the campaign starts, it’s possible to appear in the first results.
In SEO, no one can guarantee that you will appear on the first page of organic search results or in a certain position at a certain time. Whoever tells you that, is trying to deceive you or using unethical techniques that, most times, can lead to serious penalties.
Why do we say this? Because SEO involves planned work that allows you to achieve results in a reasonable time period that will depend on the popularity of your content. We will see this as these SEO optimization results, gradually pays off.
However, we have to assume that the positioning could work for months, even years, and even then, we might not achieve our objective, which is to position a web page in the TOP 10 of search results.
This is because competitors could position themselves there for a long time or have more resources to promote their businesses. Here, it’s better to opt for other solutions.
In SEM, if you optimize the campaign correctly, you will appear on the first page almost instantly and even in the first position. We should note that you could get this successful result if you invest properly in the campaign. In this way, SEM represents a reliable alternative to quickly increase your visibility. However, in the long term, it’s not just a matter of insisting a lot, but of structuring the campaign and optimizing it correctly.
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Ranking
Know the ranking of each of them:
SEO: there are no immediate big changes in terms of your position in the ranking of results.
SEM: the variety of positions can be constant.
In SEO there isn’t a great variety in the positions in the rankings since it considers hundreds of elements, and it’s difficult for a single signal to produce important changes.
We often see large changes when search engine algorithms trigger modifications that influence the processing of some signals. This usually happens a few times a year.
Therefore, if a website is in a great position, it will be difficult to overcome it in a brief space of time. One of the main positioning factors is the age of the domain, but also the freshness of the content. For this reason, to maintain the interest of the reader from beginning to end, we insist on making valuable and creative content.
Older websites have certain advantages, while more recent articles are more relevant.
In SEM, the changes are constant because if any of the competitors modify their offer or changes the campaign or on the website, it will change the rank of the ads. This depends on a mathematical formula that takes into account the bid – the price offered by the buyer – and a quality factor that is calculated in real-time for each search.
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Measurement, Differences between SEM and SEO
Do you already know what the differences between SEO and SEM measurement are? Today we will explain them to you:
SEO is difficult to measure immediately. To know whether you do good SEO, you need some time to see its progress.
SEM is easy to monitor due to the digital tools that facilitate the process of visualizing the performance of everything we want to monetize.
We will explain it in more detail below:
If we ever use a web analytics tool such as Google Analytics, we will have noticed that Google cares about privacy in searches.
What we identify as ‘Not provided’ in Google Analytics refers to the keywords used by users that Google can’t provide. Having a session started, it’s more difficult to know the queries or keywords for which we are getting traffic.
Instead, to measure the metrics related to SEO positioning, we can use the tools for web developers that search engines provide us with, in Google’s case, it’s Search Console.
This tool provides us with certain information on the positions, and keywords that have generated clicks. However, the information is usually incomplete, thus hindering the work of the SEO specialist.
In SEM, due to the tools provided by advertising platforms such as Google AdWords, you can have all the data and statistics of keywords and metrics related to a campaign.
This way, we can easily identify the keywords with which we get the most visits and interactions. Also, in Google Analytics we can have this information completely, but not in real-time.
The initial investment in AdWords can be useful to know which words are searched, which ones attract traffic to our website, and which ones convert the best.
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Flexibility, Differences between SEM and SEO
We will explain what the differences between each one are:
SEO isn’t very flexible to changes.
SEM is very flexible to changes.
In SEO positioning, for the changes to take effect, you have to wait for days or weeks.
For example, to make a title change, the search engine robot needs to scan the page again and update the result in its index servers. This can take time, so we should avoid changing titles regularly. Instead, in SEM, any change in the campaign is applied immediately.
Some modifications that we can make, are to change the texts of the announcements, pause a keyword that doesn’t give us good results, and add others.
In conclusion of Differences between SEM and SEO
We have learned the differences between SEO and SEM. We learned that while SEM can quickly put us on the first page, its results depend on us paying a certain amount of money and once we stop doing it, the results can disappear. SEO, on the other hand, can gradually position our website through a series of organic strategies.
It all depends on your goals and content. If you want to have immediate results and are able to spend some money, we recommend SEM.
SEM can be used when, for example, you need to sell something quickly, like a Valentine’s sale that’s limited for a date. If instead, you prefer to get there organically and remain there for a while, SEO is what you need. SEO works best for long term goals, such as selling services and/or products all year long.
Remember that you can also use both at the same time. That way you can create a solid strategy that will impulse your website to the top.
If you are looking to do SEO, you can contact us immediately. We have a specialized team and we can help you achieve your goals.
We are BluCactus, we take care of designing the solution to all your problems. We accompany you throughout the process and guarantee you successful results in realistic terms.
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However, it’s good to find a balance, because an outrageous price does not guarantee quality work. Many agencies absurdly increase the prices of creating the website. However, these SEO companies can get away with it since most website owners don’t know how to test SEO work. To avoid this abuse, you must know some useful questions before hiring an SEO agency.
We know that when the time comes to hire an SEO agency, many questions can arise. It’s normal to feel a little scared since it’s an investment that depends on the growth of your company.
This is one of the main questions. If the SEO agency representative is reluctant to detail the work they intend to do for you, be careful: some SEO companies use unethical 
Aside from the previous question, here are some other questions you may initially raise:
Lastly, make sure they base the services they provide on research and not intuition.
The agency should discuss its best copywriters and how prepared they’re to develop content for their business regardless of the sector. 
When referring to search engines, which are vital to position content, we highlight that this is a key question. 
How many internal and external content posts will you create per month? 39 questions to ask before hiring an SEO agency 
Did you know that external links that redirect the user to your website are key to any 
It’s not a very common question, but it works to verify if the agency can carry out the daily tasks and meet the objectives you have in mind.
How will we communicate? 39 questions to ask before hiring an SEO agency 
Who makes up the technical team? 39 questions to ask before hiring an SEO agency 
Can you show us some websites you have designed?
Do you design custom websites or use templates? 39 questions to ask before hiring an SEO agency 
How much participation will I have in the design?
What type of design will they use? 39 questions to ask before hiring an SEO agency
Could my website grow as my business grows?
Do you offer e-commerce services? 39 questions to ask before hiring an SEO agency
What social networks should my company compete in?
How prepared is your team for managing social media? 39 questions to ask before hiring an SEO agency
How will you ensure that our presence on social media reflects our brand image?
Do you offer ongoing maintenance once the website is active? 39 questions to ask before hiring an SEO agency
What role does SEO play in site design?
Have you thought about securing your website? With this question, we can be sure if the agency has knowledge in this area and if it can configure a Secure Socket Layer (SSL) certificate to establish an impenetrable connection for traffic between the web browser and the server. 
Google creates approximately 500 algorithm changes per year, although not all are significant. Most of these changes have little impact anywhere.
Next, you will know how to eliminate or deny false SEOs and their illegal techniques. One of the most relevant questions before hiring an SEO agency.
If any SEO claims to know the exact algorithm, it’s lying. We can assure you that if you knew the algorithm, you could earn much more than what you would charge as a typical SEO consultant. 
Therefore, these two points mean that although SEOs can consistently increase their search traffic over time, they cannot guarantee the positioning of specific keywords.
When we use the word “tool” it usually describes a wide variety of SEO applications that allow you to process a lot of information in a short time and save a lot of money.
They design these tools to comment on hundreds, if not thousands, of 
This question is of great importance before hiring an SEO agency. This is because the person in charge of answering this question should have developed at least a basic technical SEO audit and once they hire the agency, they should show said audit.
It may be true that following Google’s best practices is important for long-term traffic growth, but let’s not forget that Google uses approximately 500 algorithm updates per year.
Do you offer an out clause? 39 questions to ask before hiring an SEO agency
However, here are some answers that could alert you to a poor SEO agency. Be careful if they respond by expressing something related to:
Then write to us and we will gladly assist you. We have a specialized team to support you at all times.
For those who don’t know, it’s very easy. 
We will focus in this article on Google’s established guidelines to implement 
Research and analyze the content that interests your audience. Then resolve the doubts that it has through different means: articles, 
How we represent the brand must not only be attractive but consistent with the communication and sales interests of the company. Also, we must structure it according to the interest of consumers.
Having a well-structured HTML code is a tactic that facilitates the display of web content. It contributes to the website’s good 
This point is just as important as the content, and that is why we will explain it. The title, as we know it, is the mouthpiece of information. It ensures that the user decides whether to read or view content.
What do we mean by keywords?
You can take into account the suggestions of the Google search engine. 
Analyze:
As we just mentioned, link building is a strategy that goes hand in hand with your company’s 
Imagine that you are in a forum or a WhatsApp chat, and a user comments on a response, but this response links to a page or website. The said user performs this action so that others go to this site or web page. Here, it’s possible to notice that this action is not accidental.
What do we mean by strategic links? 
We know that your main goal, and everyone’s, is to be in the top 1 of the search results with your main keyword. However, on new websites or those that have done little SEO, this doesn’t happen overnight.
One drawback of White Hat SEO is its limited scope, why?
Another drawback is the competition. If we use 
We know that one of the most important things is the variety. For this reason, our team develops content strategies with different keywords, since we understand that people can search the same thing differently and that search engines intelligent enough to interpret these search queries.
We are just one click away to offer you solutions to your problems and help you achieve your goals.
You may or may not know, but we are here to help you learn everything there’s to know about the Marketing World.
You will ask yourself, what is malware? What is Black Hat SEO?
SEO is an essential element of the preparation, correction, and maintenance of advertising campaigns on the Internet and web pages. It’s a technique that works both to improve content dissemination and to make itself known.
Black Hat SEO isn’t an illegal practice unless you attack another website. 
It takes a lot of practice and effort to get this profile. 
On-Page Optimization applies to all the changes that take place on a website.
Off-Page optimization are techniques focused on obtaining external links leading a website to improve its 
So when a search engine algorithm detects this malpractice, it penalizes the websites that are performing them. Thus reducing their organic ranking and 
SEO is a discipline that has changed a lot in recent years. Why is that?
Here, unlike the previous one. With the use of an automatic software, it modifies pre-existing articles in the network to later change them with synonyms.
These systems, especially BERT, contextualize each query more naturally thanks to an analysis method. To achieve this, BERT has a characteristic called “bidirectionality”, which consists of analyzing a sentence in two directions. Therefore, it’s taken into consideration the words to the left and right of a keyword.
What does it sound like when you read preposition analysis? Do you know what prepositions are?
In addition, it’s important to appreciate that, although it seems like a great challenge, BERT isn’t a problem for 
SEO has evolved in parallel with the contributions that the algorithms of its last three decades have been able to provide it. That is how initially we come across with classic or rudimentary SEO from the 1990s.
This stage of the history of SEO was influenced by a reformulation of the user concept. The user, formerly information consumer, becomes a consumer of products and services. This factor triggered fierce commercial competition among emerging companies at the beginning of the new millennium.
The third and last stage of the History of SEO starts with the arrival of the year 2010. At that moment 
This point in the history of SEO marked a radical turn in its evolution. 
The year 2012 represented the end of the era of 
People used to avoid penalties over 
Along with the development of different algorithms, Google indirectly forced the modern businessman to adapt to its emerging policies.
Launched in 2012, the Venice algorithm represented a before and after within the history of SEO. This resulted from its impact on the local search system. Before this, a company’s search in the 
Current SEO leverages numerous strategies that have limited the level of privacy of the users. This process involves three important factors. The first of them is the compilation of search histories.
SEM
1990
Based on the World Wide Web Wanderer and web crawlers, experts developed a private search engine called the World-Wide Web Worm. The first web search engine available to the general public emerged in 1994. This 
The 
Finally, Google is born, the giant of search engines. Officially, the company entered the market in 1998. Its main product was Google Search. Currently, Google Search is the most used search engine in the entire history of SEO. In 1998, Google Search was still considered as BETA. However, back then it was already considered the best in the market.
Google Trends emerge. an essential element of both SEO and marketing history. Using Google Trends, you can get to know the most searched topics of a certain time. Thus, these tools help you to know the popularity of keywords or a product or service. Google Trends is a useful tool both for SEO and to develop marketing strategies.
Google starts to test the instant search system on mobile devices.
In 2012, an update to Google Analytics is done. This update shows information graphically. Thus, webmasters can assess the situation of a website in detail. In this way, they will know what are the elements that really contribute to the user experience and, therefore, to the performance of any website on the Internet.
Google updates Google Penguin and Google Panda. Google Penguin 3.0 aims at improving the constraints of the previous version. In this manner, it seeks to tackle the problem of links that do not lead to a relevant website.
This year Google Search does an important update that will influence. This new initiative, launched as Google Mobile, was based on its version for mobile devices.
This year 
Google Hummingbird was updated, Google’s algorithm to read the human natural language. Currently, Google Hummingbird is used to recognize if a website is filled with keywords incoherently. That is a website where keywords are repeated simply for SEO purposes, without offering to the reader valuable content.
The last year of the 2010 decade represents an important step. This is a period where we can see the reinforcement of several trends.
In 2020, a major reformulation of web positioning strategies marked the history of SEO. Experts already establish criteria to predict the disappearance of the current concept of SEO. The implementation of artificial intelligence on Google is the factor that has enabled this change.
May of 2020 turned out to be an object of study for the history of SEO. During that month, Google showed the key that has made it the world’s leading search engine. Consumption, search, and information flow were severely affected by the global public health crisis. Other topics such as live music, tourism, and international business were significantly displaced. Hence, Google launched the Core Update on May 4th of 2020. A period of 10 to 15 days is required in its entirety for its total integration to the search traffic.
Experts predict that the next decade of the history of SEO will comprise fully recognizable nuances. The great majority of these aspects focus on the development of artificial intelligence, without forgetting the development of a set of protocols for the optimization of search engines regarding language usage.
During the last decade of the history of SEO we have witnessed all changes that have taken place on the Internet. Given our extensive knowledge of the market, we offer a set of services oriented towards the optimization of websites adapted to our clients’ needs. This has allowed our Dallas SEO 
Our web positioning service in Dallas is based on responsive 
In addition to optimizing the 
Well done, web 
Have you made a valuable investment in money, time and resources to build a website that represents your 
Mainly, it refers to the notoriety or popularity of your web page. 
4.- Why is SEO so important to my Website? Create quality content
6.- Why is SEO so important to my Website? Optimize images
7.- Make good use of keywords
Conclusion
We all know that 
Any business company has a goal of building 
We can divide SEO experts into freelance and in-house experts. The first one is a specialist who often works for an hour, day or task. The second one is an expert; you are probably going to hire him to be part of your team regardless if he works for a full-time or part-time job.
Freelance SEO’s cons
¿How does Google evaluate the quality of the user experience?
How to position your website in Google? One of the most important points is the user experience and this is in order to reach a good position in the search engines. The publication and updating of original quality content that is useful to the user is a determining factor in your site’s position in the SERPs.
So far, this article has talked about keeping the user’s attention on your website and captivating them with quality content. Well, another very important factor, the key to your SEO success, are the 
4. How to position your website in Google Search?, Text style
5. Title of the objective / Description of the objective
6. Map of Links
So imagine that an internal page that you optimize. Then you do the job of building links. Through that method, you improve that page’s reputation and this page starts to get better positions in Google. The authority of that page will increase, therefore, having a link to your main website will make your main site acquire part of that authority.
9. Images and Videos
2. How to position your website in Google Search?Keyword in the title
8. Unique content
10. How to position your website in Google Search? Optimization of the image
12. Outgoing links
13. How to position your website in Google Search?Internal links
