Search Engine Optimization

Don’t be afraid of success! What is On-Page SEO: Everything you need to know about this tool and more

On-Page SEO means all the optimizations you can make on your page to improve your organic positioning. This means everything that depends on only you. Thus, you’re the one who controls your website.


We know you are looking forward to knowing what is “On-Page SEO”, but first you have to understand what it’s and why it’s necessary. 


What is On-Page SEO?


BluCactus - seoWithin SEO, there are two types: Off-Page and On-Page. 


On-Page SEO is all the SEO actions that you do within a web page to help its positioning in the search engines.


It’s a cool, almost endless discipline that encompasses a ton of strategies.


It has a lot to do with analytics, optimization, testing.


BluCactus - professional person workingSo, in general, it helps you to improve the user experience when they enter your website.


We associate On-Page SEO with SEO that Google likes and doesn’t penalize.


This means SEO that achieves results that last over time and that won’t make you sink overnight.


We already explained what On-Page SEO is, now we will explain its aim.


What is “On-Page SEO” for?


BluCactus - What is On-Page SEO? - computer with important informationOn-Page SEO aims to be useful to Google.


This way, it will index your pages as quickly as possible and classify them according to interests. 


To understand this, we could say that, using SEO “On-Page”.


You are going to try to explain to Google what the purpose of your page is.


What is On-Page SEO: General tips to do it well


BluCactus - What is On-Page SEO? - computer with important informationTo carry out a good “On-Page SEO” optimization, you must carry out a series of activities, all of them important. However, some are more necessary than others.


This creates debates about the importance of one element or another. It also raises the question about whether Google takes it more or less into account.


You can position yourself well without having to publish hundreds of articles.


The only thing you have to do is to provide good quality and useful content.


We invite you to continue reading and optimize your website in the best way. 


What is On-Page SEO: Use of Keywords


BluCactus - What is On-Page SEO? - computer with important informationKeywords are very important, and you must use them sparingly.


Your keywords should appear in the content.


This way you will help Google understand the theme of your pages. However, they must appear in the most natural way possible.


Surely at some point, you have read an article where the keywords were everywhere “just because”. Don’t do that.


It’s possible to rank a page by not using keywords. However, this isn’t a long-term strategy, and your visitors won’t like it.

  • BluCactus - over optimizedNever over-optimize a page with keywords. 

Google will find out eventually.


And it has been doing it pretty quickly lately.

  • Learn to use synonyms and terms related to your keywords. 

This way you will avoid repeating them frequently, and you will rank for more secondary keywords.

  BluCactus - keywords
  • Don’t pay too much attention to “Keyword density”. This is because there is no magic formula that tells you how many times or how often to use your keywords.
  • Don’t obsess over placing your Keywords in every possible place. If you do it, you risk getting a penalty from Google.

After reading how keywords favor On-Page SEO.


The question arises of knowing if a good SEO is being carried out or not.


Next, we will explain what On-Page SEO is and how tags and Meta tags are used within it. 


What is On-Page SEO? Tags and Meta Tags that we use in On-Page SEO


BluCactus - professional person workingIf you know what a tag or Meta tag is, you can highlight its theoretical part. This way you can start improving your On-Page SEO below.


You can verify this by clicking the right button on a page and selecting “view source code” in the menu, or the equivalent option in your browser. 


For example the browser can interpret the same phrase in different ways if we assign it the title (“title”) or paragraph (“p”) tag. 


It doesn’t even display the text in the browser if we identify it as a Meta tag. The browser interprets certain special parts of the code to “mark” and structures the information.


On the other hand, the interesting thing is that Google and other search engines use some of these tags to determine the importance of the theme of the pages and try to place them in the right place in searches.


Tags visible in Search Results


BluCactus - What is On-Page SEO? - computer with important informationThe tags to be examined are displayed directly in the results:


Title, URL, and Meta Description.


The reason we are going to examine these labels first is twofold:

  • In the first place, because they influence positioning. Among them are two of the most important for Google.
  • And secondly, because they are the “base” of your page. So if it’s strong enough, the user will click on its result earlier than on another on the same page.

What is On-Page SEO? Page title


BluCactus - What is On-Page SEO? - computer with important informationThe title is the most important element to optimize On-Page SEO.


Most people who practice SEO agree that Google considers the title as one of the most prominent factors to “know” the theme of its pages.


The title is only displayed in the browser window, and as you already expect, in the search results.


You can see it in the HTML of any page.


The title of a page is how its essence defines it.


BluCactus - googleThus, it must relate to the content and be consistent with it.


Remember this if you want Google to take it into account.


In short, if your website sells sneakers, you shouldn’t include “free sneakers” in your title to attract visitors.


This, unless you are offering free sneakers.


If it’s not true, your visitors will quickly realize that your title does not correspond to your content.


Tips to Optimize the Title Tag for On-Page SEO

  • BluCactus - What is On-Page SEO? - computer with important informationInclude your main keyword in the title. 
  • The title must be attractive. This is because it’s the key factor in whether a user chooses you over the other results.
  • The title should contain a maximum of 70 characters or 600 pixels. This way you will ensure that Google displays it in full on its results. 

Studies have shown that there are generally fewer hits on results whose title is cut off compared to showing the full title.

  BluCactus - professional person working
  • You must naturally form your titles. It must always contain the main keyword phrase you have chosen for each page. Besides, if possible, limit the number of words that don’t provide important information. 
  • The title must be unique for each page, do not duplicate them.

  BluCactus - What is On-Page SEO? - computer with important information

What is On-Page SEO? Rich Snippets


You have likely found outstanding results with a type of rich snippet: prices, stars, opinions, etc.


One of the ways to show this prominent information in the results is to “mark” your content with tags designed for search engines, which we call rich snippets.


Why should you use rich snippets?


BluCactus - What is On-Page SEO? - ipad with important informationFirst, because it helps search engines better understand your content.


Second, because this information will help you highlight your results and potentially get more clicks.


There are several systems to mark content, but the one that is used most frequently is Schema.


BluCactus - What is On-Page SEO? - computer with important informationThanks to this markup you can get Google to display rich snippets for a variety of specific results, including:

  • Articles.
  • Local businesses.
  • Recipes.
  • Events.
  • Products.
  • Videos.
  • Apps.

Use Rich Snippets whenever convenient. This is because they tend to help improve your CTR.


However, be careful, because you may risk a penalty if you don’t use them correctly.


What is On-Page SEO? Tips for using rich snippets within On-Page SEO

  • BluCactus - snippetsMake sure the data you bookmark matches the content, products, or events that appear on the page. 

If you mark a fragment (for example, a recipe) that is later not available on the page, you risk being penalized. 

  • Rich snippets must be visible to visitors. Don’t use CSS or any other means to hide them, even if they are not visibly “attractive” in design. 

Google may think you are spamming.

  • Use Google’s structured data tool to make sure you are using the dialing codes correctly.
  • Check the statistics for your rich snippets in Search Console, “Search Appearance”> “Structured Data”, and make sure there are no errors or glitches.

BluCactus - What is On-Page SEO? - ipad with important informationMeta Keywords


This tag isn’t recommended to use.


This is because, according to Google.


Meta Keywords stopped being useful a long time ago and most recognized SEO professionals do not use them.


BluCactus - professional person working

Tags visible in the Page Content


Search engines distinguish all the content on their pages.


Paying attention to some tags (tags) that are discussed below.


BluCactus - What is On-Page SEO? - ipad with important informationHeader Tags


Headings are one of how Google, and its visitors, are informed about the content and theme of your pages.


This is a great tool for organizing and structuring information into sections.


With it, you will make your articles easier to read and help your users to better understand it.


Although most browsers recognize up to 6 levels of Header Tags, the usual is to use the first three or four: h1, h2, h3, and sometimes h4.


Main header (h1)


BluCactus - What is On-Page SEO? - ipad with important information

Header h1 is the most important for Google, and it should be unique for each page. Don’t confuse the h1 header with the page title: they are two different elements:

  • Title 


It’s the identification of the page, which appears in searches. It should be optimized more for search engines than for the user.

  • The h1 


It’s the summary of the article. It may perhaps be a longer and more descriptive variant of the title, but never identical. So, this way the user will know what to expect when visiting your page and is encouraged to click it.


Can or should the title and h1 be identical?

  BluCactus - html 5

Yes, they can be, and it can be positioned without problems and has no negative effects.


You have probably already seen pages that rank well this way.


However, depending on the niche, this can be considered as an “over-optimization” intended to improve the rankings in an “unnatural” way.


Most likely it will and nothing will happen.


BluCactus - google search consoleBut, it’s much better if the two labels are similar, but not identical.


With this you run less risk, and also your labels are more optimized.


Such a tag is a good place to include a secondary keyword or some semantic variation of your main keywords.


If you work with HTML5 you will know that this allows several Header h1s per page.


Tips to Optimize the h1 Tag for On-Page SEO

  • The font size should be larger than the smaller headings (h2, h3) to better identify it. 
  • Use only one h1 header per page.
  • This tag is a good place to include a secondary keyword.
  • Whenever you include Keywords remember that it must appear natural and never forced.

Secondary headers (h2 through h6)


BluCactus - What is On-Page SEO? - computer with important informationThe secondary Header tags are those that go from the second level (h2) to the sixth (h6).


To contribute little or no value to the positioning.


The truth is that they are useful to create a better reading experience for visitors by structuring the content, and incidentally.


It helps search engines better understand the theme of your pages.


Tips to Optimize Your Secondary Header Tags

  • BluCactus - What is On-Page SEO? - computer with important informationRespect the order of importance of the tags.
  • You can use as many secondary headings as necessary to properly structure your articles.
  • Use tags to divide your content into sections.
  • Don’t force keywords into these tags unless it makes sense for them to be there.
  • Remember not to put headers for no reason. Its main function is to semantically structure the contents in sections and subsections.

Url address


BluCactus - What is On-Page SEO? - computer with important informationThe URL of your pages plays an important role in On-Page SEO.


In the same way, it’s a reinforcement to continue informed about the theme on your page.


But more and more users are also looking at URLs to make decisions.


If an address gives the impression of being “suspicious”, or what is mentioned in the title is not adequately described, you have a high chance of missing clicks.


BluCactus - professional person working


For example:


If you sell the Nike Vomero 10 shoes on a page whose URL is “” you are not helping the user or Google to understand that on this page they will find what they are looking for.


In this example, it would be much better if the URL was “yourdomain / nike-vomero-10”.




BluCactus - professional person workingThe images are a good practice to distract the reading flow with an illustrative image that helps to rest the eyes, or also that helps to better understand the text. Publishing a page, where there is only text, is not a good idea.


Imagine that on this page you are reading, which is a dense topic, there were only text and no images.


The user reading experience would probably be far less satisfying, and you certainly wouldn’t have many readers reaching the bottom of the page.


Pages with multimedia elements, be it images or videos, help reduce the bounce rate and increase page time, two important metrics for both positioning and your users.


Tips to optimize images for On-Page SEO

  • BluCactus - keywordsInclude keywords or phrases in the file name, but only if the article deals with those keywords.
  • Rename the image before uploading it. For example, “DS0014.pgn” and “logo-web-ninjaseo.png” would be wrong.
  • Make sure your images can be accessed by Google, don’t block them by mistake with the robots.txt file
  • Use your words in the “alt” tag so that they describe the content of the image, not just “targets” a list of Keywords.
  • Optimize the size to avoid slowing down the loading speed of your pages. This is because a slow website can have a negative effect On-Page SEO and the experience of your visitors. 
  • Google analyzes the text around the image to better understand the context, so it’s a good idea to include secondary keywords related to the image in it so that you can index it correctly.
  • BluCactus - What is On-Page SEO? - computer with important informationOptimize the EXIF ​​metadata of your images if you have time or if your positioning strategy depends on most of them. 

If you have saved the image in a format that allows it (such as .JPG) you can add meta-data.


Some of it can be the title (title), subject (subject), tags (tags), or comments (comments) by inserting your keywords.

  • Build a specific system for images if indexing is critical, and you are not.



BluCactus - computerIn this blog, we told what on-page SEO is.


As you know, it’s the optimization over which you have more control.


That’s why you should strive to know it and practice it as much as possible.


Don’t be afraid to try new things, don’t just repeat someone else’s strategy, and experiment as much as you want, as long as the strategy is yours.


The truth is that there is no magic formula, we only recommend following our advice.


BluCactus - contact usIf you have any doubts or questions, don’t hesitate to tell us in the comments.


Share and show our blog if it was interesting and inform your friends and family.


Don’t forget to subscribe to our daily newsletter to be up to date with the world of Digital Marketing. 


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Google who? The best 33 alternative search engines for your privacy and more!

When we hear about or read about search engines, we automatically think of Google. But did you know that there are other alternative search engines? Learn the 33 alternative search engines in 2020.


BluCactus -33 alternative search engines - googleWe know google to be a globally recognized search engine and an industry giant. However, it doesn’t mean that it’s your only option.


One of the main reasons people use an alternative search engine is to increase privacy. This comes after knowing that Google crawls user data for both its use and for third parties.


If you’ve only ever used Google, give it a try and look at some other search engines. Who knows? You might find something you like.


We will tell you everything about the most known engines of this year. But before you start, ask yourself a few questions about what you’re looking for from a search engine:


What is the best search engine other than Google? What is the best search engine for privacy? Which search engine is the best?


The best 33 alternative search engines 


Next, we will tell you everything:




BluCactus -33 alternative search engines - example of a search engineeDuckDuckGo is an alternative search engine. However, it doesn’t have as many resources, but in recent years it has not stopped growing. In fact, it has exceeded 1 billion searches per month.


The great strength of DuckDuckGo is that it focuses on offering the best privacy possible to its users. This is a great difference, especially if we compare it to the main alternatives in the sector. Thus, they don’t collect information from you when they search.


All of this means that it doesn’t personalize search results depending on your history or preferences.


It also has a very clean interface with few ads and infinite scrolling. This creates a good and optimized user experience.


Besides, there is no user tracking. You can even add the DuckDuckGo extension to your browser to keep your activity private.


This search engine has a very useful function called bangs. It allows you to search directly within another DuckDuckGo website by typing a prefix.


33 alternative search engines, Ecosia


BluCactus -33 alternative search engines - example of a search engineeEcosia is a search engine that donates 80% of its profits to plant trees. It uses the advertising benefits generated by searches to plant trees where they are most needed.


It’s a free browser extension that plants trees while you search the web. Christian Kroll created this search engine in 2009. He did this after seeing that most of the people at his university saw profit as the sole aim of their business.


Krill took another path and did something that he considered more important. This was something that could have a powerful impact on the saving of the planet. This decision came after traveling for many years, where he discovered that the earth was dying.


During his travels, he learned about the importance of trees to the survival of the Earth. Thus, it was at that moment that he finally decided to launch Ecosia.


BluCactus -33 alternative search engines - example of a search engineeThe heavy use of search engines has an environmental impact on CO2 emissions. This is where Ecosia comes in, known for being the alternative CO2 neutral search engine.


For each search performed, the income generated goes towards your tree planting scheme. On average, it takes about 45 searches to make a single tree.


We as a Digital Marketing agency support green causes, we care that our planet evolves and that we don’t lose it to the great computer pollution in which we live daily.


As part of our eco-friendly motto, we work together with Greenpeace, one of our clients.




Yahoo has been around longer than Google, and even if some people consider it obsolete, it’s still the third most popular search engine in the world.


It’s even the default search engine for Firefox.


Yahoo offers email, news, online shopping, games, and much more, providing a complete user experience in one place.


33 alternative search engines, Bing


BluCactus -33 alternative search engines - example of a search engineeMicrosoft’s Bing is the second largest search engine after Google.


It’s easy to use and provides a visual experience with beautiful daily background photos. Bing is ideal for video searches, as it displays the results in the form of large thumbnails. Thus, people can preview these thumbnails with sound by hovering the mouse pointer over them.


Bing has many internal features like currency conversion, translation, and flight tracking. All this makes Bing a versatile tool that remains in the global market.


You probably know about Bing but don’t know that it offers a rewards scheme. When users shop or search on Bing, they earn points then they can use them toward the purchase of apps and movies.




BluCactus -33 alternative search engines - example of a search engineePreviously known as Ask Jeeves, Ask’s simple question-and-answer format enables natural language searches.


Besides, it’s very easy to use for those who are less familiar with search engines.


The search results also display frequently asked questions related to the term being searched.


This provides useful resources and helps you to further your search.


BluCactus -33 alternative search engines - example of a search enginee33 alternative search engines, Baidu


Baidu is the leading search engine in China, with a share of over 70% of the Chinese Internet market.


It’s like Google in terms of design, monetizing through ads, and using rich snippets in search results.


However, Baidu suffers from heavy censorship.


Certain images and even pro-democracy websites are blocked in the search engine.


Wolfram Alpha


Blucactus-WolframAlphaWolframAlpha is a privately owned search engine. It allows you to “compute expert-level responses using Wolfram’s innovative algorithms, knowledge base, and Artificial Intelligence technology.”


Its aim is to deliver expert and categorized knowledge for different topics. Some of these are Mathematics, Science and Technology, Society and Culture, and Everyday Life.


In these categories, we can find many different tools. They allow you to calculate data, investigate statistics, and find expert answers to your questions.


Besides being a hub for expert knowledge, WolframAlpha doesn’t track your searches. This then provides peace of mind when it comes to privacy.


33 alternative search engines, Boardreader


BluCactus -33 alternative search engines - example of a search engineeBoardreader is a forum and message board search engine.


Likewise, it allows the user to search in forums and then filter the results by date and language.


It’s a useful tool for doing content research.


This is because it makes it very easy to find content written by real users within the topic.


So, if you’re unfamiliar with the niche for the best forum to visit, Boardreader can be a good starting point.




Blucactus-StartPageStartPage was founded with strict user privacy at its core. It doesn’t track or store any of your data.


Much less is targeting ads based on your surfing behavior.


Startpage is known for being “the most private search engine in the world”. With it, you will get results similar to what you would see on a private Google search.


Besides being a search engine, it offers a proxy service that allows you to browse websites anonymously to improve online safety.


They even have a custom URL generator, which means you can browse without setting cookies.


33 alternative search engines, Search Encrypt


Blucactus - Search EncryptAnother privacy-based search engine is Search Encrypt. This engine uses local encryption to ensure that identifiable user information cannot be traced.


As a search engine, Search Encrypt reaches results from a network of search partners.


So, it provides comprehensive results that don’t depend on your history.


One cool feature of this search engine is that it automatically clears your local browsing history after 15 minutes of inactivity.


So, you will never have to worry about your privacy, even if someone else has access to your computer.




Blucactus-SearXOffering unbiased results from various sources, SearX is a meta-search engine that aims to present a free view and decentralize the internet.


It’s an open-source search engine, meaning that is available for everyone to review the source code. Besides, it’s also able to receive contributions on GitHub.


Besides, it also has the option to customize it and host it on your server as your search engine.


SearX offers many preferences and settings that you won’t find on other search engines. Thus, it provides great ease of use and fast results.


33 alternative search engines, Yandex


BluCactus -33 alternative search engines - example of a search engineeYandex is very popular in Russia, where it has about 60% of the search engine market share.


It provides a service very similar to Google.


With it, you can search for websites, images, videos, and news in a user-friendly layout.


It has many additional features.


Some of them are mobile apps, maps, translation, cloud storage, and more.


It also offers the same functionality, but with a cleaner interface.




BluCactus -33 alternative search engines - example of a search engineeGibiru’s motto is “Private Unfiltered Search” and that’s exactly what it offers.


By downloading your AnonymoX Firefox add-on, it sends all searches through a proxy IP address.


So, it provides unbiased and private search results.


Thus, it ensures that other computer users cannot track your history.


It doesn’t save search queries on their servers.


Besides, it will delete your history within seconds of the search.


33 alternative search engines, Disconnect Search


BluCactus -33 alternative search engines - example of a search engineeDisconnect allows anonymous searches through a search engine of your choice.


When you enter a search term, the query is redirected and anonymized by Disconnect’s servers before going to the search engine you selected.


Thus, allowing you to use your favorite search engine without privacy concerns.


It also offers browser and application extensions.


These allow you to block tracking sites, load pages faster, view advertising requests, and many more privacy-based features.




BluCactus -33 alternative search engines - example of a search engineeYippy is a great option for privacy, as it doesn’t track your searches or display personalized ads.


This search engine allows you to search for different content. It can include websites, images, news, jobs, blogs, and government data.


Besides, it provides a lot of results for your query. With it, you will be able to filter the results by using a variety of categories.


Some of them are origin, time, or topics to bring you the most relevant websites.


33 alternative search engines, Swisscows


Blucactus-SwisscowsSwisscows lets you make encrypted searches to protect privacy and security easier. It doesn’t store personal data, IP addresses, or search queries.


Its servers are in Switzerland, where it has some of the strictest privacy policies in the world.


This engine uses the recognition of semantic information to provide answers to search queries. It also has a data pool to generate answers quickly and efficiently.


Another aspect we can highlight is the innovative map that shows other relevant queries. Thus, helping you to get even more information.




BluCactus -33 alternative search engines - example of a search engineeLukol is an anonymous and very easy-to-use search engine. It works with Google results but maintains your privacy by removing any traceable items.


This means you can still benefit from the search power of Google without having to worry about being crawled.


This search engine guarantees the total anonymity of your searches.


So, it helps you stay safe by protecting you from misleading or inappropriate sites.


You can choose from the web, images, news, and videos for your search, but there is no option to filter the results.


33 alternative search engines, MetaGer


BluCactus -33 alternative search engines - example of a search engineeMetaGer offers “Privacy Protected Search & Find” through its anonymous search. This is a non-profit organization, so they have nothing to gain from tracking your searches. This engine only uses green energy, which increases the feeling of trust.


Besides, this is a search engine that consults up to 50 external search engines, giving variety and depth in the results. It doesn’t take the click-through-rate into account when processing a query, so it doesn’t filter the results. Plus, it offers maps and route planning without tracking your location.


Higher SEO rankings and speed go hand in hand. That is why you should steer clear of slow and underperforming hosts.


Also, you can download a plugin that sets MetaGer as your default search engine and home page to ensure that your searches are always private.




BluCactus -33 alternative search engines - example of a search engineeGigablast is a private search engine that reaches millions of websites and information servers in real-time.


Besides, it does this without the need to keep track of your data. So, it keeps sellers and spammers hidden.


While it’s true that it’s not the most attractive search engine, it offers a variety of options to filter or customize your query.


It includes search by language, exact phrase, and file type.


This search engine also offers a directory and a comprehensive advanced search function.


33 alternative search engines, Oscobo


Blucactus-OscoboOscobo is a search engine that protects privacy while searching the web.


By not using third-party tools or scripts, it protects your data against hacking and misuse. So, by encrypting all traffic, it gives you anonymous search results with no tracking. This includes IP addresses and cookies.


It won’t send the search term to the site you click on or share personal data or search history.


You can search the web for images, videos, and maps for great ease of use. There is also a Chrome browser extension that allows you to search privately from the search bar and easily access secure queries.




Blucactus-QwantThis is a French creation with servers in Europe and under European standards. It has become the second most popular of the alternative search engines and surely one of the most complete.


This engine has music and map search services. It also provides a well-organized news section through trending topic searches that rival Google’s offer in quality.


However, some of these features require reaching your location or personal data. This means it’s not an ideal choice for people who want maximum privacy.


Qwant fills a niche without selling your data. An intermediate point between the most humble engines in performance, but more private.


BluCactus -33 alternative search engines - example of a search enginee33 alternative search engines, Mojeek


It’s a search engine based in the United Kingdom.


That uses its databases to guarantee respect for privacy at all times.


Those in charge speak of “independent and impartial” search results.





It’s a search engine that integrates its algorithm.


This has the characteristic of generating a preview of each website shown in the search results.


As a result, Peekier is not a suitable search engine if you want quick results.


33 alternative search engines, Quora


Blucactus-QuoraQuora is a “response” engine. Its process is simple since, like a forum, the user community can ask and answer questions.


There is also the possibility to create question-and-answer blogs and even analyze the statistics of other users.


The Quora database currently has about 500,000 users.


These numbers are possible since users are able to find an answer to most of their questions.




BluCactus -33 alternative search engines - example of a search engineeLilo was born out of a crowdfunding campaign. It’s a Meta engine that uses data from other search engines.


Although Lilo cannot guarantee the complete confidentiality of its users, it doesn’t collect any personal data and disables targeted advertising.


This search engine is famous for its projects focused on social issues. If you search, you win a symbolic drop of water, which represents the money generated by the advertising linked to the web page.


Then this drop of water becomes actual money for when you decide which project you want to support.

  BluCactus -33 alternative search engines - example of a search enginee

33 alternative search engines, Millions Short


Millions Short is a rather hectic search engine that leaves out “big sites” in its results, favoring only small and medium sites.


It offers the opportunity to discover sites that are not among the best results of the most popular search engines.


However, some small, sometimes nested sites can provide equally outstanding results.


CC Search


Blucactus-Search-CCCC Search is a search engine that can be described as “cultural”.


It allows you to find photos, music, texts, books, or educational material.


You can share your resources for free from Creative Commons search services.


CC Search is accessible through the Mozilla Firefox web browser.



33 alternative search engines, SocialMention


This web tool searches over 100 social media services daily, such as Facebook, Twitter, or Instagram.


It lists all results on one page, showing the different sources.


SocialMention aims to gather all the mentions about a company or brand in one place.




Blucactus-VimeoVimeo is a video sharing platform launched in 2004.


It now has over 80 million creators, most of them are film artists or musicians. Most of them use Vimeo to create their reputation and promote their works.


Vimeo is famous for its “artistic” nature. This is unlike YouTube, which includes a lot of vlogs, tutorials, and other funny amateur videos.


As you can see Vimeo is more like a professional network of artists. So, because of this, it leads to more interesting and useful discussions than YouTube.


33 alternative search engines, Naver


Blucactus-NaverIt was the first page in Korea to offer its built-in search engine. Since then, it has increased the offer of multiple services with great success in that country.


Now, it’s responsible for covering information from more than 90 national and international media.


It also distributes the most relevant news through its portal.


It also offers email service and is the industry behind the LINE instant messaging application.




BluCactus -33 alternative search engines - example of a search engineeIt’s one of the few search engines in Spanish that shows cross results from different search engines.


It makes a selection of the best results from several of the most used search engines, such as Google or Bing.


We know it to be a powerful engine, especially because it can save time when searching to collect the most relevant information from various search engines.


Dogpile selects the most important results for you, eliminates duplications, and displays the best results.


BluCactus -33 alternative search engines - example of a search enginee33 alternative search engines, Daum


This is a South Korean portal that offers a variety of services on one page, including a search engine.


Other services it offers are email, news, forums, electronic stores, and instant messaging service.


If you’re looking to capture as much Asian traffic as possible, monitor where your brand is in search results.




BluCactus -33 alternative search engines - example of a search engineeThis search engine is another one that you can consider if you want to increase traffic on Asian sites. It’s a search engine that also writes content created in the Japanese language.


You must consider the traffic alternatives offered by the most used search engines after Google.


By varying your sources, the SEO strategy you plan will have a better chance of reaching the top spots in the SERPs.


Thus, you will be able to rank your brand better.


This, in turn, will increase your chances of reaching your target audience.


Conclusion of 33 alternative search engines


BluCactus -Even if Google is the most used search engine due to its popularity, it’s not the only one out there.


In this blog, we showed you 33 different alternatives. As you can see, most of them focused on the importance of privacy.


As an agency specialized in Digital Marketing, we like to inform and show users a diverse amount of news and updated information.


Likewise, we support green causes for the good of our planet and those who inhabit it. Therefore, we must take care of it. Greenpeace is one of our eco-friendly clients and we help them maintain their system.


We are pleased to invite you to subscribe to our daily newsletter and to follow us on our social media.


Quote your project to let us create your SEO Agency Project
to increase your audience and sales today!

The SEO of apps: ASO and how to position your app at first place

If you aren’t new to the world of Marketing, you might have heard the term SEO. Today we will show you what SEO and ASO are all about. We will tell you what it is, its advantages, differences, and more. Learn about ASO vs SEO.


What is ASO?


BluCactus - ASO vs SEO - technology with important informationASO stands for App Store Optimization, which is the mobile application optimization process. Its aim is to improve the positioning of your Apps in the searches of the application stores.


A better position can ensure that more users find your application. It can give you more exposure, which will then increase its use.


The main purpose of ASO allowing users to find the content they are looking for faster within the application store. So, it makes users do what they want most: download your App.


BluCactus -example of the search enginees To do this, the App Store Optimization process requires you to understand users.


They are the ones who use the keywords to find similar apps.


When you know which words people use the most, the chances of your potential users finding you turn greater.


In conclusion, ASO is a digital marketing technique that aims to optimize applications so they have a better chance of being found in the play store.


BluCactus - ASO vs SEO - people working togetherIt also includes the AppStore (iOS), and MicrosoftStore (Windows), among other stores’ virtual applications and media.


The final objective of ASO is obvious, it focuses on enhancing the download rate, either to generate income or work on branding.


After all, we develop our applications so people can download them, and this way it becomes important, right?


Now, ASO is considered as the “son” of SEO, since the function of both is the same: to position your mobile apps or websites.


ASO vs SEO. Factors for an ASO positioning


BluCactus - ASO vs SEO - technology with important informationTo implement an ASO strategy, brands must take into account the key factors that every application should include to achieve the proposed objectives:



  • We recommend that the title of the application is short so that neither the search engine nor the user takes a long time to find it.
  • It must contain at least one keyword of interest to the user.

BluCactus - ASO vs SEO - people working togetherASO vs SEO, Description:

  • In summary, it should be clear what your application is and what it is for.
  • The description limit is 4000 characters. However, the text must be short for clarity and not clutter.
  • It must be attractive to motivate the user to generate a lead in favor.


BluCactus - ASO vs SEO - technology with important informationIcon:

  • It must be original and creative.
  • Avoid white backgrounds because they can be mixed up with other applications.


BluCactus - ASO vs SEO - technology with important informationScreenshots:

  • The screenshots should show the attractive landscapes of the application.
  • The reason is simple, and it is that with the screenshots it’s more likely to attract users since they are being shown how the APP is inside.


BluCactus - ASO vs SEO - people working togetherASO vs SEO, Categories:

  • Choose the one that is most suitable for the application.
  • Users also make searches by category.


BluCactus - ASO vs SEO - technology with important informationReview:

  • The more reviews and positive feedback, the higher the popularity of the application.
  • It also means that it is of good quality.


BluCactus - keywordsASO vs SEO, Keywords:

  • Use all the application’s related keywords.
  • However, do not fill in the entire title or description with these, as it can be counterproductive.


Tips for an ASO positioning


BluCactus - ASO vs SEO - people working togetherHere are some tips so you know how ASO positioning works:




To know the traffic that your application is generating not only in the virtual stores but also in the application’s web page.


We recommend using Google Analytics to analyze them separately.


BluCactus - keywordsASO vs SEO, Keywords: 


It is important to research the consumer so that the keywords used are correct and generate leads.


Later, use the analysis tools to measure if they work and the level of competition that exists on these popular terms.


BluCactus - marketing onlineOnline Marketing:


If we don’t promote an application, what do you think will be the result? Well, nobody will know it.


For this reason, it is important to use platforms such as social media.


They will help to spread the word about the new release and explain what it is about.


Help tools for ASO


BluCactus - ASO vs SEO - technology with important informationSome tools can facilitate the development of an ASO strategy to achieve adequate positioning.


Here are three of them.


Google AdWords


One of them is the Google AdWords platform.


This shows us what are the most relevant keywords for users.


Thus, it will help us to position apps in virtual stores.


BluCactus - ASO vs SEO - technology with important informationASO vs SEO, Sensor Tower: 


This platform allows us to know the number of downloads that the application has.


It considers the income that we get in a period and shows the trends in the application market.


It also provides information on the range of difficulty that an app has to position itself, the historical ranking of the keywords used, and some more data.


BluCactus - ASO vs SEO - technology with important informationSnippet Preview App: 


One advantage of App Snippet Preview is that it allows you to see how an application would look before being launched in the different virtual stores.


This way, it becomes possible to edit any error before we launch it.


Besides, it is a free tool, easy to use, and we can apply it to both Android and Apple.


What is SEO? ASO vs SEO 

  BluCactus -example of the search enginees

We know that SEO stands for search engine optimization and that it improves the visibility of a website in the organic results of the different search engines.


To talk a little more about this topic, we can highlight that SEO is one of the “disciplines” that has changed the most in recent years.


Just look at how many updates there have been to Penguin and Panda, and how they have turned the meaning of SEO by 180 degrees.


Now with SEO, what Matt Cutts himself describes as “Search Experience Optimization” is tracked.


SEO factors


BluCactus - ASO vs SEO - technology with important informationAlthough there are thousands of factors that a search engine relies on to position one page or another, we could say that there are two basic factors:


authority and relevance

  • ASO vs SEO, Authority is basically the popularity of a website.

The more popular it is, the more valuable the information it contains, isn’t it?


BluCactus - ASO vs SEO - technology with important information


This factor is the one that a search engine takes more into account since it’s based on the user’s own experience.


The more content they share, the more users find it useful.

  • Relevance is the relation a page has to a search.

This doesn’t mean that a page has to contain the search term many times, but that a search engine relies on hundreds of on-site factors to determine this.


SEO Division


BluCactus - ASO vs SEO - technology with important informationWe can divide SEO into two large groups:

  • ASO vs SEO, On-site: 


On-site SEO is one that cares about relevance.


It ensures that the web is optimized so that the search engine understands the content of it.


The SEO On-site includes the optimization of keywords, loading time, user experience, optimization of the code, and format of the URLs.

  • Off-site: 


BluCactus - off siteOff-site SEO is the part of SEO work that focuses on factors external to the web page in which you work.


The most important factors in off-site SEO are the number and quality of the links.


Likewise, the presence in social media, mentions in local media, brand authority, and performance in search results is also important. Last but not least, another factor is the CTR that has our results in a search engine.


You may think the whole topic is great and very interesting. But you are here to understand what SEO is about and why you need it. This way you can learn to use it in the best way within your website.


Also, later on, you will know what benefits you will get if you integrate it into your online strategy.


The difference between types of SEO


BluCactus -example of the search engineesWe already know what SEO is, what it consists of, its factors, and how it is divided. To know a little more about this search optimizer you also have to know what types of SEO exist:


ASO vs SEO, Black Hat SEO:


It’s called like this because it attempts to improve the search engine positioning of a web page through unethical techniques and because it contradicts the search engine guidelines. Some examples of Black Hat SEO are Cloaking, Spinning, SPAM in forums and blog comments, or Keyword Stuffing.


The use of Black Hat can provide benefits in the short term, but in general, it is a risky strategy. Likewise, it’s not reliable since it doesn’t last long and doesn’t add value.


BluCactus - ASO vs SEO - technology with important informationWhite Hat SEO: 


It consists of all those ethically correct actions that comply with the search engine guidelines to position a web page in search results.


This is because search engines give greater importance to the pages that best respond to a user’s search.


The White Hat SEO understands the techniques that seek to give or make a page more important for search engines by adding value to its users.

  BluCactus - ASO vs SEO - technology with important information

Advantages of SEO


ASO vs SEO. Here are the main advantages:

  • Long-term brand positioning: To do this, it is important to upload optimized content constantly and take care of it.
  • Increase in sales or conversions: The quality of a website depends on SEO actions and will optimize the conversion rate of the page.
  • Best loading time: An optimized page and a good quality SEO On page will reduce the size and weight of the images. It will optimize the server to work quickly and efficiently.
  • BluCactus - ASO vs SEO - technology with important informationHigher target traffic: When it comes to a page positioned based on keyword research or keyword study. You can ensure that your traffic is of good quality, as it offers what your potential customers are looking for.
  • Promotion of good quality content: They add value to the user.
  • Improve web usability: Make it easy for users to navigate.
  • Greater confidence: Users know that the content presented in the first positions is of good quality, and that gives them greater confidence.

Differences between SEO and ASO


BluCactus - keywordsClassification factors


The main difference between ASO and SEO has to do with the ranking factors.


Google considers over 200 ranking factors to determine in which rank a page should be, for what, and in what position, while the ASO ranking factors don’t reach 200.


The list of ASO ranking factors is much shorter.


Next, we will show you the main ones:

  • BluCactus - ASO vs SEO - technology with important informationApp title: This is one of the most important parts of ASO. The correct title should have prominent and well-researched keywords.
  • App Keywords: Words cover a very important field in the Apple App Store. It’s like the Meta keyword tag, which is now unused. But it really has a huge impact on the App Store rankings.
  • Description of the application: This is where you explain what the application is about and motivate people to download it.
  • App downloads: The number of app downloads is one of the key factors. Popular apps rank higher.
  • Backlinks: This doesn’t really impact the app’s ranking in the Apple App Store.

However, some people believe that backlinks can influence your ranking on Google Play. This makes sense, given that Google already has a similar algorithm for its search engine.

  BluCactus - ASO vs SEO - technology with important information

ASO vs SEO, App ratings and user comments:


This is another big difference between ASO and SEO.


In the App Store, each application has its own rating.


Such ratings come as a kind of social proof for the app – people are much more likely to click and download an app when they see that it has a good rating.


Comments play a very similar role.

  BluCactus - ASO vs SEO - technology with important information

The feedback from other users about an app influences the way people decide if they’re going to download it or not.


Do you see the importance when rating an app?


Although the action of rating can often bore us, it is of the utmost importance to do it.


This is because in this way we help other people to know if it interests them or not.


Keyword Research:


BluCactus - keywordsKeyword Research is a crucial part of SEO.


It is also important for anyone who works at ASO.


However, there is a big difference: With Google, we can enter accurate data with monthly keyword search volumes using the AdWords keyword planner.


However, there is no way to get the required keyword data for the searched keywords in the app store. Some ASO tools can help you.


However, none of them will give you the data SEO professionals take for granted for search engines.


BluCactus - ASO vs SEO - people working togetherASO vs SEO, Positioning place:


This is another of the differences between SEO and ASO.


With SEO, we seek that a website or blog appears in the first results of the main search engines:


Google, Bing, Yahoo, or even YouTube.


On the other hand, the purpose of ASO is to position an app in application stores such as Google Play and AppStore.


Conclusion of ASO vs SEO


BluCactus -Finally, you know what SEO and ASO are all about.


They are two very interesting aspects that can be complemented.


However, one is not better than the other, but their functions go in different directions.


Whether you start from scratch or have a website, you can let us know and we will be happy to help you.


I hope our article has been to your liking and can help you with your future strategies.


BluCactus - contact usAt BluCactus we have a team of specialists in digital marketing that is highly qualified in carrying out strategies in different web portals.


Count on us!


If you are interested in establishing your Social Media strategy to help you increase your profits and increase visits and sales within your website, don’t hesitate and contact us.


Likewise, we invite you to follow us on our social media and subscribe to our daily newsletter.


Quote your project to create your own SEO Project
to increase your audience and sales today!

Get to the first page of results! Top 7 of the best SEO strategies for the fashion industry

Today, most people know fashion websites for being virtual stores or blogs. These sites need to have optimal SEO. After all, there’s no better way to get to the top of the search engines and stay there. Learn the 7 SEO strategies for your fashion website.

  BluCactus - 7 SEO strategies for your fashion website - seo

But can you optimize a fashion website like you would any other random domain?


Your sense of caution will probably tell you it is not that simple, and that is entirely correct, as “fashion SEO” has its own special traits.


So if you lose them, you risk wasting all your efforts.


So how about we look at those special traits characteristic of SEO for fashion websites and clothing brands?


7 SEO strategies for your fashion website


You will find all you need in today’s blog starting… Now.


Research keywords with trends in mind


BluCactus - 7 SEO strategies for your fashion website - keywordsOne of the most basic SEO principles: use long-tail keywords rather than short-tail ones. This is because there is less competition for them, they reflect the intention behind the search more clearly and they are more likely to result in a sale.


A keyword like “men’s jacket” is unlikely to get you to the first page of Google, while other websites are already ranked high. On the other hand, a “black leather jacket for men with a hood” keyword will be better for you.


So it’s as simple as using long-tail keywords for a fashion website, right? However, there is another basic rule of SEO: Become time.


BluCactus - 7 SEO strategies for your fashion website - google trendsThe content on your site must be fresh and up-to-date, otherwise no one will be interested in it, as the fashion world revolves around current trends.


Nothing in fashion lasts forever – trends come and go. That should be reflected in your business strategy, which includes both marketing and SEO.


This means that long-tail keywords alone won’t be enough. They should be long-tail keywords that are trending or soon to be.


Google Trends shows us the success of a trend in the form of a graph. Certain social media platforms like Pinterest are also good for keeping up with what’s going on in fashion. You must use it to predict which keywords will drive your traffic and which ones are not worth your attention until the seasons change.


Be generous with images, 7 SEO strategies for your fashion website


BluCactus - generous with imagesThe fashion industry relies heavily on images as does SEO for clothing brands.


Show off in style, dazzle the surrounding eyes, wow and amaze the crowd. That’s the difference between trendy clothes and everyday outfits.


It’s often said that “clothing makes the man”, so it can also apply to your website.


Remember to use images that are as impressive as what you sell.


Images should generally be optimized to get a good website loading speed. If the content is very heavy, it will take time to load; And the longer it takes to load, the fewer clients you’ll have. We recommend that you do everything in your power to reduce the burden it places on your domain.


How to optimize images on your site


BluCactus - 7 SEO strategies for your fashion website - googleChoose the best dimensions as images have a width and a height.


They allow you to know, not only the amount of space they will occupy on a page but also the size of the image file itself.


Thus, you must only use the width and height that you need.


Save the images in the correct format.


BluCactus - 7 SEO strategies for your fashion website - people working in the computerJPEG is best for large images, while PNG is preferable for small ones.


Finally, some graphic software applications have the function of adjusting the quality of an image and reducing the file size.


Each image has a point where its quality is indistinguishable from the best and at the same time allows you to reduce a few kilobytes. You have to find the balance, don’t forget it.


Be aware of the loading time of your site. If your images are causing you problems, WebCEO’s Page Speed ​​Tool will pick up on that.


Create exceptional content, 7 SEO strategies for your fashion website


BluCactus - create contentThe content will always be the captain of the ship. Every SEO copywriter knows that the content on a website must be unique and outstanding to rank high.


However, if we talk about fashion, this SEO rule becomes much stricter than usual. In fashion, nothing can be less than extraordinary: not your product, not your description.


This is a real challenge – describing how your product feels to the touch, how comfortable it is, and how much your customer will enjoy it. However, that is exactly what you have to do.


BluCactus - 7 SEO strategies for your fashion website - textsHow will the customer be satisfied buying something boring? Rather, it has to be the most exciting purchase they have ever made.


This is what we can achieve through the combination of two high-quality factors: images and text.


Here are some tips for writing effective text:

  • Emphasize the greatest benefit of your product repeating it several times.
  • Use powerful words appropriate to the psychological need for your product.
  • Expect questions about your product and connect these questions with product features.
  • Use sensory words to help shoppers connect more with the item (e.g., light, textured, flowing, and smooth).
  • Focus on your ideal buyer and tell a story.
  • Take advantage of social influence and product reviews.

Put your products in categories


BluCactus - 7 SEO strategies for your fashion website - categoriesNow we will begin to explain one of the risks you face with any online store: destroying your keywords.


When two or more pages have the same keywords, the search engines that trace them face the following problem:


Which page should rank higher for those keywords?


Your website competes with itself rather than actual competitors, which affects the page’s visibility in search results. To avoid such a problem, SEO copywriters lean at the beginning: one page, one set of keywords. No overlap.


BluCactus - 7 SEO strategies for your fashion website - keywordE-commerce site owners sometimes have a hard time creating a separate page for each product they have since they probably sell more than one type of clothing. Having a page for each means that they will have at least that keyword in common.


How can you avoid this?


Just not taking it that far. Separating all the products into categories is more than enough. We recommend that you give in to each category and have your own description that fits the included products, and the problem of “eating” the keywords will be solved before it appears.


That is if you make a mistake and put the same keywords in descriptions of several categories.


Use web analytics tools to track user activity on your site. 7 SEO strategies for your fashion website


BluCactus - 7 SEO strategies for your fashion website - web analyticsSales are an accurate way to measure the success of your website.


For example: If you have an online store, it’s because you want to sell. SEO specialists know this best.


Also, if you don’t quite understand what search engine optimization is, you may suspect that no matter how well your website performs, there could still be room for improvement.


There are tools created for the sole purpose of tracking user activity on websites. These tools include the following:


Google analytics


BluCactus - google analyticsThere honestly cannot be an e-commerce site without calls to action. For example: “Add to cart”, “Buy now”, “Get more information”. Those are the most used examples.


Likewise, each call to action has an assigned URL link.


On the other hand, you can add UTM trackers to those links and you can keep track of the number of clicks received by your calls to action.


It will display the results in your Google Analytics account.


Combining those numbers with other statistics like page views and bounce rate can give you an idea of ​​what motivates your visitors.


Heatmap generators, 7 SEO strategies for your fashion website


BluCactus - 7 SEO strategies for your fashion website - people working in the computerThere is an even more powerful kind of tool for tracking user activity. Think for a moment, if your website pages could tell you where users click on them.


The truth is, you have no way of knowing that just by looking at the pages, right? This where heat map generators come in.


Do you know what heat maps are?


Heatmaps are screenshots of your web pages with a little extra visual information: dots and spots that represent mouse clicks, as well as the number of those clicks.


BluCactus - 7 SEO strategies for your fashion website - crazyeggFor example, WebCEO uses a heatmap generator called Crazy Egg, and it has been very helpful.


However, don’t assume that neither type of user activity tracking tool is better than the other, and you can manage it with just one.


Heatmap generators provide data that is not available in Google Analytics. Therefore, the best thing you can do is to use both and maximize the amount of valuable information you receive.


That is the most effective way to improve conversion rates! Take note and strip this information.


Do not leave any page unlinked, 7 SEO strategies for your fashion website


BluCactus - 7 SEO strategies for your fashion website - people working in the computerWebsites and their pages do not automatically appear in search results after you create them.


In fact, they may never show up there if something is missing.


On the search engines, they have bots called “Trackers”.


Your job is to find web pages and make them visible to search engines.


BluCactus - 7 SEO strategies for your fashion website - people working in the computerHowever, to move from one page to another, they need the pages to be connected with hyperlinks, or else, it’s impossible.


A search engine cannot show a page without inbound links, and therefore your potential customers won’t find it.


Links shouldn’t be visible only to search engines.


Users must also be able to freely navigate your site.


Remember to take this into account when planning the internal link structure of your fashion store and put the most important links in plain sight.


Create backlinks from other industry sites.


BluCactus - create backlinksInbound links from featured web pages are still one of the most powerful ranking factors today. “Featured” is the most important word here. If you want your fashion website to rank high in search engines, you will need backlinks from other fashion-related websites. And the question arises, how do you get those sites to link to you?


Like everything, you start with a first step. Here, it’s to create outstanding content that others want to link to.


If you get it wrong, you won’t notice a rise in rankings anytime soon. You will need visually appealing images, as fashion demands it.


BluCactus - 7 SEO strategies for your fashion website - people working in the computerOn the other hand, it would not be bad if you promise the person with the backlink if they want to receive something in return, for example, a link to their site.


Of course, it has to be within the limits of Google’s Webmaster Guidelines.


So there’s that. That is the first step. Now, what next?


We know this is something you may wonder. You can also implement some powerful link building techniques for fashion websites.


How to do it?:


Communicate with fashion bloggers, 7 SEO strategies for your fashion website


BluCactus - fashion bloggersIf you really have something worth writing about, then write. Once you’ve made your first blog post on the latest fashion trends or designer ideas, blog readers will pay a visit to your site.


You can find the best bloggers in your niche with WebCEO’s Competitor Backlink Spy. Just enter your competitors’ URLs and rank the results based on backlink authority measures.


Another way to use it is with WebCEO’s Web Buzz Monitor to see which bloggers are mentioning the exact long-tail keywords you want to be mentioned for.


They are ways to check communication with bloggers and see how they stay on top.


BluCactus - 7 SEO strategies for your fashion website - interview someoneInterview someone from the fashion industry.


It can be a designer or a celebrity, whoever you are lucky enough to find.


An interview with an important person is linkable content, and your interviewee may be the first to link you.


This can be a good example for others and they will get more links to follow.


Organize events offline, 7 SEO strategies for your fashion website


BluCactus - 7 SEO strategies for your fashion website - organice eventsThe content of your website isn’t the only thing that can give you backlinks.


You can also get acquainted with bloggers who can physically attend a fashion event and if you know someone, they could invite you as well.


Host a fashion event or just take part in it, and your blogging friends will certainly mention it in their next update.


We should not take link building lightly. In many segments, your success depends on how much authority you build for your site, and we can measure this authority in backlinks.




BluCactus - contact us7 SEO strategies for your fashion website. To conclude, it’s important that you remember each point and verify if it works for your brand. Undoubtedly, each brand is unique, and although our recommendations are simple, perhaps the way of use for you is not.


Take into account that, to grow as a brand, you have to be with the best in the process. That’s why if on your part you have doubts about any strategy, don’t hesitate to hire a professional agency with experience. They will help you achieve your goals.


At BluCactus, as a specialized agency, we can provide you with all the support you need and guide you according to the needs of your company.


Likewise, we invite you to follow us on our social media and subscribe to our daily newsletter.


Quote your project to create your own SEO Strategies Project
to increase your audience and sales today!

Voice Search: Everything there’s to know the feature that can change the future of technology.

Today, most people have a smartphone, which implies that the era of smartphones is here to stay. For this reason, technology experts have focused their efforts on aiding our Internet searches both in writing and orally. Next, we’ll dig deeper into optimizing your website for Voice Search.


You may already know what Voice Search is, however, we’ll remind you:


BluCactus - voice search - siriIt refers to the option to make queries on the Internet through search engines. It represents an alternative to writing our search queries.


Instead of typing a question, phrase, or doubt in the search bar, we use the microphone to ask with our voice, and then we’ll get the answers in the same way as when we wrote our query.


We use this feature through virtual assistants such as Google Voice Search, also known as Google’s Assistant, Apple’s Siri, Microsoft’s Cortana, and Amazon’s Alexa.


However, Voice Search wasn’t always so popular. In the beginning, many users used to complain about the incongruence of the answers. They mocked this initiative by asking Siri questions like: “Siri, how are you feeling today?”


We should note that when using Voice Search the best thing to do is to speak clearly and avoid ambiguities because the intelligence system of mobile devices interprets the terms literally.


The Future of Voice Search systems


BluCactus - voice search - voice search meaningSystems like Siri, Google Assistant, Alexa, or Cortana don’t yet have an optimal level of semantic interpretation. This is why we rarely like their answers or understand how they work. You may need to optimize your searches for Voice Search.


Today, over 30% of young people around the world use this search alternative, noting that they obtain the results much faster than when they type what they want to search for.


Therefore, optimizing your website for your voice search results will be a “plus” if you don’t want to fall behind in terms of SEO for your page.


Experts believe that the increase in the use of Voice Search will result in smart home automation devices entering the market. These are devices capable of automating your home.


Examples of them are Google Home and Amazon Echo, which allow control of other electronic devices at home through voice commands. Therefore, if you like technology and automation, these devices cannot be missing in your home. In this way, you can play music, turn on the TV, know the weather data, make the shopping list, and set alarms to its weather.


It’s easy to understand why voice searches became a new trend. In a world as dynamic as ours, these types of searches can give us speed when making a query on the Internet. For this reason, your brand cannot stay behind regarding this trend.


Don’t believe us?


BluCactus - voice search - voice searchWe’ll leave you some information that will impulse you to start optimizing your website in favor of this feature:


According to studies by voice laboratories, they have found over 30 million voice devices in operation.


Are you one of those 30 million?


Even the CEO of Google has pointed out that voice searches are in fifth place as part of Internet queries.


According to Thrive Analytics studies, children and teens are the first to use this feature but there are also good percentages in various age groups.


This alternative to Internet searches will continue to have sustained growth, and your brand must be at the forefront of technological changes in the world.


Stay with us, we’ll provide you with more information and answer all your questions.


How does voice search work?


BluCactus - voice search - people talking in the phoneWe already talked a little about what this feature is and what it’s about. Now, what is the functionality of a voice search?


The main function of this tool is based on voice recognition technology. This means that it uses sound packages that get projected when people enunciate words. For example, if someone pronounces the word “today” the program would recognize “T”, “o”, “d”, “a” and “y” as separate sounds.


These sounds are individual letters associated with a mental model belonging to the human language that we know as a phoneme. Likewise, phonemes are minimal units of the phonic materiality of language that by themselves have no meaning.

  BluCactus - voice search - people talking in the phone

However, when combined, they allow us to unify forms that do have meaning, such as words. Phonemes are made in speech as linguistic sounds that are known as phones.


Voice recognition technology combines these phonemes and interprets them as a speech and then contextualizes it.


Did you know that the human brain does this automatically?


That’s right!


And it does it in microseconds.


How is voice search different from our brain?


BluCactus - huma brainThe difference is that speech recognition programs must use algorithms to perform the same understanding process. So you can tell your phone “What is the weather forecast for Tokyo today?” And the voice search program will use speech recognition to identify the words. It will then place them in its search database to provide you with the most relevant results.


Is for this reason that this feature is becoming increasingly important for search engine optimization, as people use their voice to search much more frequently because it’s faster than typing.


Perhaps a few years ago, this technology was limited. However, it has now advanced a lot and it may continue to do so. Consequently, it has reached the point where it can identify what you’re saying, and even recognize accents and uncommon speech patterns.


So in the past, there were days when you had to repeat something at least five times before a device could understand what you were saying.


Benefits of optimizing a website for voice searches


The increase in users using this feature should be reason enough to optimize your website. However, among the advantages that this will bring you are:

  • Continuous interaction with your clients


BluCactus - professional people workingStaying in direct and constant communication with your customers is one of the greatest advantages of optimizing your website for voice search.


Chatbots will soon be ready to provide immediate answers to questions your customers have.


This way, the user experience of your clients will be more satisfactory. This is because, all the requests that these people have, will be answered automatically. Thus, they will want to return for more and with greater confidence.


By optimizing your website for voice search, you will easily gain customer loyalty. For this, you will need to implement a strategy to appear in the voice search results. This way you will remain a step ahead of the competition. Lately, voice searches have grown so steadily that it promises to be the future for search engines.


The question is: Are you ready for the optimization of your website? voice search 


Remember that the more direct the communication with your clients, the more their experiences will be positive.

  • Increased data volume, voice search


BluCactus - data volumeIt’s expected that the increase in voice searches on the Internet will increase the amount of user-data. This can be used by advertisers to create more targeted advertising.


Likewise, you can take advantage of this information to boost your brand through the creation of specifically designed content for your target audience.


This will result in more and better conversions and a higher number of Internet sales for your company.

  • More profitability for brands


BluCactus - voice search - brandsDue to these voice bots, you will know if the prospects that visit your website are worth it for your brand.


In this way, it will be a favorable strategy to nurture them until they become loyal since you will have enough information about them and you will be able to assess whether they are part of the niche you are targeting.


Which will allow you to increase your profitability on the Internet.

  • Statistics of interest, voice search


BluCactus - voice search - people talking in the phoneVoice searches have significantly changed the behavior of users on the Internet. They have even influenced the way searches are done. In the case of doing it by text and wanting to know the time in Paris, “Paris time” would be placed. If it’s done by voice, the person would say something like: “What time is it in Paris?”


Some current statistics predict that voice searches will make you think about choosing to improve your users’ experience on mobile devices:


According to Search Engine Watch, during 2016 voice searches were 35 times more frequent than in 2008, that growth has been continuous.


BluCactus - voice search - people talking in the phoneAt least 1 in 5 adult Internet users have used this feature in the past month, according to the Global Web Index.


According to Comscore studies, they estimate that by 2020, 50% of voice searches will be extended globally.


Likewise, according to Activate, by 2021, they expect that 21.4 million users will increase by 100% the number of their voice searches on their devices in the United States of America alone.


30% of searches will be done without a screen, according to the giant Google.


These statistics go hand in hand with the evolution of technology and smartphones. Users don’t just use this feature because it fashionable anymore. Now, they use it to optimize their time, either in their work-life or outside of it.


Children already do this; the percentage of children under the age of 10, using this feature technology, prefer it because it allows them to get answers quickly and efficiently.


What you need to know to optimize your website for voice search


BluCactus - voice search - people talking in the phoneGoogle Voice Search is a Google function that you shouldn’t overlook as mentioned earlier.


We can use these tools on mobile devices and computers.


You say “O.K., Google” and you can carry out your searches and get immediate results.


Therefore, you must implement SEO on your website to not fall behind with this new technology.

  • Check the SEO of your page, voice search


BluCactus - voice search - google my businessFor the optimization of your website to work correctly for voice searches, the essential thing is that you check your Google My Business to have your local SEO in optimal conditions.


Therefore, if a person asks by voice about businesses in your geographical location. By having your information updated in Google, you can appear in a higher position each time a user makes a query.


In the same way, take into account the update of your phone and the customer service hours, so that your potential buyers don’t have doubts about the availability of your business.

  • Take care of your snippets


BluCactus - voice search - snippetsBoth Google Home and Google Assistant take into account the most prominent snippets to give answers to queries made by voice. This is why you must take care of them.


There are several effective techniques to reach the best positions with voice searches:


Give answers to specific questions: it’s favorable that you put the question in H2 format and give the answer directly in the body of your article.


Give simple and accurate answers: Google will always prioritize the answers given in the form of lists in snippets. However, you must use language geared towards reaching your target audience.


Create attractive titles: you must optimize everything on your page, from your title to your meta descriptions.


Keep in mind that voice searches are more conversational than anything else. Try giving answers this way, too. You can be informal but always respect your users.

  • Use natural language, voice search


BluCactus - google logoWhen using the computer or cellphone to inquire, users use short phrases to save physical effort. With voice searches, this changes a bit and the queries tend to be conversational.


Artificial Intelligence has made Google learn more and more about searches with every conversation it has with its users. The way you write is one of the most important things. Your client can give an opinion about you, solely from the way you write.


Voice search queries are very different in search engines. For example, if we would commonly write “restaurants in New York,” we would likely do a voice search saying “What are the most luxurious restaurants in New York?”


BluCactus - voice search - people talking in the phoneFor this reason, we recommend using natural language on your website, as well as, long-tail keywords so that search engines can match your content with what your target customers are looking for.


It’s good to use tools like “Answer the public” to know what questions your target audience might ask.


Before writing your content, think about your potential customers and how they would ask questions about your business, services, and products.

  • Make use of the inverted pyramid formula, voice search

BluCactus - voice search - pyramid formula  

You must make Google remember the number of responses your site provides in the most natural way possible.


You must use the inverted pyramid formula in your content.


Start with the information that directly answers the questions your users are asking.

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Next, add more details to complement the answers given, and don’t forget to add images and audiovisual content.


It ends with examples and case studies.


If you want your business to reach its full potential, hire a website optimization services for voice searches from an experienced Digital Marketing Agency like BluCactus


Contact us now and request your free quote!


Quote your project to let us create SEO Project
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Differences between SEO and SEM: What are they, how are they used, which is better, and why you must include them in your marketing strategy.

In today’s world, Digital Marketing has become a daily talking topic, either with your friends or colleagues, due to its undeniable effectiveness. Two words that resonate a lot in any endeavor are SEO and SEM.


But do we know what each one consists of? There are ways to differentiate them. We know that SEO is a series of organic positioning strategies. While SEM or Search Engine Marketing manages sponsored links in search engines.


Today we will explain how they differ:


What is SEM?


BluCactus - Differences between SEM and SEO - computer with importante information of seo on itWhen we talk about SEM, we refer to Search Engine Marketing. It promotes the website in search engines through the use of sponsored ads on platforms such as Google Ads or Bing Ads.


Believe it or not, this concept also includes other displays and social media platforms where you usually pay. They’re usually based on the clicks generated by the ads.


This strategy aims to facilitate the immediate visibility of your website.


It configures the campaigns so the ads can appear on the first page of the results.


What is the function of SEM?


BluCactus - semThe function of SEM is to position commercial web pages on the first page of search engines for a certain time. They have sponsored ads that appear before SEO results, to attract potential customers to a website.


When executing SEM campaigns, this strategy takes into account several elements:



Once the target audience is clear, it’s necessary to specify some data that will determine how, where, and to whom the content produced under SEM strategies reaches.


For example, the target audience, the geographical area, and the devices through which it carries the searches.


SEM encompasses several key concepts:


It generally uses CPC in SEM campaigns, such as Adwords, Display, and Facebook Ads.

  • CPM, which means cost per thousand impressions.

It’s when the advertiser pays each time they display their ad 1000 times on the platform. The amount to be paid will have been previously agreed upon.


Advantages and Importance of SEM

  BluCactus - Differences between SEM and SEO - computer with importante information of seo on it

Next, we will mention what are the advantages of SEM and why it’s important:

  • It’s a quick method to publicize a product.
  • A strategy that allows segmenting audiences, it allows reaching a specific audience directly.
  • Favors the return on investment.
  • Allows us to develop specific campaigns and redirect the audience to a specific landing page.
  • Positions an unlimited number of keywords, however, it requires a minimum of keyword consistency.
  • Offers short-term benefits.
  • You can plan specific campaigns that lead the audience to a certain page or category.
  • Lets you check what type of campaign works best after trying different creative strategies.
  • It doesn’t influence the contents of the web.

SEM works by itself, not under the influence of any theme or content of any page.

  • Depending on the investment and the CPC of the keywords. SEM allows us to make a more or less accurate forecast of the short-term benefits.
  • If SEO campaigns work with creativity, SEM works in part thanks to the ability to segment audiences and target a target audience.

What is SEO?


First, we’ll clarify that SEO means Search Engine Optimization and refers to the work of optimizing and increasing the popularity of a website. The aim of this is to get the search engines to recognize and index the website.


BluCactus - Differences between SEM and SEO - computer with importante information of seo on itLikewise, SEO focuses on making web pages relevant enough that they appear in the top positions of search results for specific search queries from users. Therefore, SEO focuses on making websites appear in the first results that, as we know, attract more customers to your business.


The idea is to appear on the first page, preferably in the first five positions of a search engine, in a set of searches that interest us without having to pay a direct advertising cost for each visit. This is one of the best advantages that SEO offers.


Different search engines even test hundreds of signals from all the websites. They do this to determine which the best responses to that search are. This way, they ensure that users have the best experience and find what they’re looking for quickly and easily.


If a website is correctly optimized for SEO, it has more possibilities to position itself in the first positions of organic results. Within SEO positioning work there are 2 large sets of factors that we can optimize:


BluCactus - Differences between SEM and SEO - computer with importante information of seo on it  

SEO ON-PAGE is one that encompasses all those actions we perform within our website, to optimize it for search engines.


For example, having friendly URLs, reducing loading time, and offering original and attractive content.


Also, provide the user with security and a good browsing experience.



This SEO encompasses optimization actions that work to increase the popularity of our website. We accomplish this by having other sites link to us.


Every time a site links our website, it gives us a vote of confidence. The popularity and reputation of this website influences the value that this link may have to promote our positioning.


BluCactus - Differences between SEM and SEO - computer with importante information of seo on itSome examples of SEO OFF-PAGE are publishing guest articles on blogs and registering in relevant subject directories. SEO OFF-PAGE focuses on making us known on websites with a greater reach than ours. It achieves this through practices such as distributing content to visualize it using social networks and third-party sites, publishing press releases, and content on relevant topics on our website.


These actions are external factors, given that they don’t imply technical changes on our website.


SEO and SEM, therefore, are two complementary strategies or ways of working with search engine optimization. For this reason, we highly recommend, in most cases, to work both of them in a coordinated way.


Advantages and importance of SEO for companies


BluCactus - advantahes of seoSearch engine optimization is a technique that has been evolving since its appearance, as well as the need for its implementation in companies. Today an online business could not survive without SEO professionals.


The definition of SEO has evolved to the point where some have already named it as Search Experience Optimization. This name refers to a search engine positioning oriented towards the user and the need to improve their experience.


Below, we will tell you point by point, why companies need to implement SEO:

  BluCactus - calendarization
    • It has no expiration date. Search engine optimization is a reliable marketing strategy since it updates constantly and its effectiveness lasts.

Any online search depends on keywords.

    • It’s profitable. Compared to other methods, such as Google Adwords sponsored ads, long-term SEO is profitable for popular search queries. This is because in SEO there are no requirements concerning the time in which a link is in the search engines, nor terms of its cost. In this sense, the cost per click (CPC) in the first phase, is higher than other strategies, however, once applied, the cost remains.

Search engines have a significant market share. Around 80% of customers review products and services on the website of the company.

  • Generates qualified traffic. 

BluCactus - traffic  

We achieve this by attending to the needs of the users. If a website contains information related to all the queries generated around a sector, the public will increase and we’ll get more customers or subscribers.


For example, if you have a blog about digital marketing and cover all the topics that exist in this area, users will refer to your site.


    • An SEO specialist finds out what those topics are and responds to user requests as soon as possible.


SEO is the best way for your users to find you through searches in which your website is notable. These users look for what you offer them and the best way to reach them is through a search engine.


Which is better, SEO, or SEM?


BluCactus - Differences between SEM and SEO - seo and semWe know that SEO requires work that offers results in the medium / long term, but that will be maintained over time.


SEM makes it possible to briefly achieve visibility. But there’s a drawback, once the ads campaign stops paying, these results will disappear from the top positions.


So what is recommended the most?


The most recommendable thing is to design a strategy that combines the two options. That way, you can carry out a series of SEM campaigns while the SEO work is achieving the objectives and expected results.


This is an excellent strategy to increase the visibility of your website’s products and services on Google. It’s proven that having both Adwords and organic results provides a greater number of clicks, in addition to intensifying the branding of your brand.


Differences between SEO and SEM


Next, we will explain what the differences between SEO and SEM are:

  • Cost, Differences between SEM and SEO

BluCactus - cost  

With SEM, you pay a specific amount for each time the user clicks on an ad. The more clicks, the higher the cost. This payment model is called PPC, which refers to the cost per click or pay per click. This means you don’t pay for the times it shows the ad, but for the times they click on it.


In contrast, in SEO you don’t have to make any payment for each visit as in the Google Adwords platform. This doesn’t mean that you don’t pay anything. The work and time you spend optimizing a website to naturally position it in search results can give better results.


In the short term, SEM is more expensive than SEO positioning. However, in the medium and long term, this changes completely.


BluCactus - a short termIn the short term, an SEM campaign can become more expensive since you need to hire an Adwords expert, not to mention the cost of the campaign itself. In the medium and long term, this could change since your investment could be less.


SEO isn’t one of those tasks you do on your website once and you forget about it. On the contrary. Content generation is a task in which you must work constantly to publish it regularly and update the information on your page.


Besides, optimizing your website and making regular updates are elements that you can never leave out.

  • Time

BluCactus - Differences between SEM and SEO - weatjer  

Find out how SEO and SEM differ when it comes to their runtime:


In SEO we get the results above all, in the medium / long term.


In SEM we get the results almost immediately and we can extend it as much as we want in time.


We know there are times when we can achieve to be among the first SEO results in a few days. However, when we start a project from scratch, the results can take a few weeks or months.


Through continuous work, we will always observe details that we can improve to optimize your website according to your specific objectives. This makes the difference between other strategies and SEO and is what will make our portal take off at any given moment.


Differences between SEM and SEO, Why is it like this?


Because search engines want to make sure that your project is serious and long-term. It may sometimes happen that after impeccable optimization work you don’t get the visible results and perhaps when you least expect it, your positioning will take off.


How do we achieve this?


BluCactus - Differences between SEM and SEO - computer with importante information of seo on itBy performing clean and constant SEO optimization. For this reason, dedicate yourself to constantly improve it because you can also lose it.


Through SEM strategy, we can appear in a matter of minutes in the first or second place in the search results, surpassing all the SEO results in a flash.


This will make us achieve effective results, such as increasing visits and conversions almost instantly.


However, in an SEM campaign, success is about trial and error, especially in the beginning.

    • Patience


When we start this marketing strategy, patience reigns supreme. We will see the results between the first and fourth month of its implementation. Therefore, it’s advisable to have a little patience, as mentioned above.


BluCactus - Differences between SEM and SEO - computer with importante information of seo on itWe may notice that in the first-month sales have not yet exceeded the cost of the campaign. However, as long as we observe progress and we solve problems, it means that we are on the right track.

    • Implementing multiple strategies, Differences between SEM and SEO


Such problems sometimes don’t depend on the campaign it relates to but to the company’s conversion funnel. For this reason, we should put various strategies into practice to turn your prospects into loyal customers. For example, having a product or service that is interesting, a competitive price, and a website with relevant content.


We can also see it from another point of view, and that is when a new competitor enters the market. Here, the competition will implement their strategies and will make it difficult for you, including using unethical click techniques, such as Black Hat SEO.


Once the SEM campaign operates, we should not see it as a strategy that replaces SEO, but as a complementary one.


As long as the campaign is profitable and you generate conversions, visits, or sales on a recurring and continuous basis, it’s ideal that you continue implementing it.


SEM strategy is the one that attracts most of the conversions and is necessary. However, there are businesses in which SEM strategy is difficult to monetize and is limited, with SEO being the most favorable option.

  • CTR


BluCactus - ctrRegarding SEO, various studies show that the CTR, known for being the click rate below the fifth position, is less than 5%, which can affect the optimization work.


Appearing on the second page of results is like not being there since only 1% of users go from the first page. A curious fact is that appearing in the first results usually generates click rates close to 30%.


In SEM, there is the case of advertising systems such as AdWords, which allows getting very high CTRs in the first 4 results. Those that come out in the TOP area, and can reach figures of over 10% and up to 30% with being in the first position.


Some users prefer to click organic results instead of sponsored results, as they know they’re ads.

  • Content, Differences between SEM and SEO


BluCactus - contentsIn SEO, we must seek innovation, extension, quality, and relevance.


SEM should seek, above all, relevance, besides giving a more commercial focus to the content, focusing it on the conversion of customers.


In SEO, the contents of the pages that appear in the first search results are organic and are positioned by the relevance of the website within a defined theme, and by the quality of its content.


For this reason, the user is more likely to find the answer to what they’re looking for in organic search results.


An SEM strategy has a clear business purpose. That is why most of the time such content doesn’t meet the needs of users who perform search queries.




From what we mentioned above, it’s a commercial strategy, it only seeks to sell, not to educate.


If working with SEM, it’s highly advisable to have specific pages focused on giving the user what they’re looking for and leading them towards conversion, using calls to action. Likewise, the user must reach the objective we have set for ourselves with the campaign.

  • Visibility, Differences between SEM and SEO


BluCactus - woman workingSEO: there is no guarantee of appearing in the first results.


SEM: from the moment the campaign starts, it’s possible to appear in the first results.


In SEO, no one can guarantee that you will appear on the first page of organic search results or in a certain position at a certain time. Whoever tells you that, is trying to deceive you or using unethical techniques that, most times, can lead to serious penalties.


Why do we say this? Because SEO involves planned work that allows you to achieve results in a reasonable time period that will depend on the popularity of your content. We will see this as these SEO optimization results, gradually pays off.


BluCactus - Differences between SEM and SEO - seo and semHowever, we have to assume that the positioning could work for months, even years, and even then, we might not achieve our objective, which is to position a web page in the TOP 10 of search results.


This is because competitors could position themselves there for a long time or have more resources to promote their businesses. Here, it’s better to opt for other solutions.


In SEM, if you optimize the campaign correctly, you will appear on the first page almost instantly and even in the first position. We should note that you could get this successful result if you invest properly in the campaign. In this way, SEM represents a reliable alternative to quickly increase your visibility. However, in the long term, it’s not just a matter of insisting a lot, but of structuring the campaign and optimizing it correctly.

  • Ranking


BluCactus - Differences between SEM and SEO - computer with importante information of seo on itKnow the ranking of each of them:


SEO: there are no immediate big changes in terms of your position in the ranking of results.


SEM: the variety of positions can be constant.


In SEO there isn’t a great variety in the positions in the rankings since it considers hundreds of elements, and it’s difficult for a single signal to produce important changes.


We often see large changes when search engine algorithms trigger modifications that influence the processing of some signals. This usually happens a few times a year.


BluCactus - Differences between SEM and SEO - computer with importante information of seo on itTherefore, if a website is in a great position, it will be difficult to overcome it in a brief space of time. One of the main positioning factors is the age of the domain, but also the freshness of the content. For this reason, to maintain the interest of the reader from beginning to end, we insist on making valuable and creative content.


Older websites have certain advantages, while more recent articles are more relevant.


In SEM, the changes are constant because if any of the competitors modify their offer or changes the campaign or on the website, it will change the rank of the ads.


This depends on a mathematical formula that takes into account the bid – the price offered by the buyer – and a quality factor that is calculated in real-time for each search.


  • Measurement, Differences between SEM and SEO


BluCactus - measurementDo you already know what the differences between SEO and SEM measurement are?


Today we will explain them to you:


SEO is difficult to measure immediately. To know whether you do good SEO, you need some time to see its progress.


SEM is easy to monitor due to the digital tools that facilitate the process of visualizing the performance of everything we want to monetize.


We will explain it in more detail below:


BluCactus - Differences between SEM and SEO - computer with importante information of seo on itIf we ever use a web analytics tool such as Google Analytics, we will have noticed that Google cares about privacy in searches.


What we identify as ‘Not provided’ in Google Analytics refers to the keywords used by users that Google can’t provide. Having a session started, it’s more difficult to know the queries or keywords for which we are getting traffic.


Instead, to measure the metrics related to SEO positioning, we can use the tools for web developers that search engines provide us with, in Google’s case, it’s Search Console.


This tool provides us with certain information on the positions, and keywords that have generated clicks. However, the information is usually incomplete, thus hindering the work of the SEO specialist.


In SEM, due to the tools provided by advertising platforms such as Google AdWords, you can have all the data and statistics of keywords and metrics related to a campaign.


This way, we can easily identify the keywords with which we get the most visits and interactions. Also, in Google Analytics we can have this information completely, but not in real-time.


The initial investment in AdWords can be useful to know which words are searched, which ones attract traffic to our website, and which ones convert the best.

  • Flexibility, Differences between SEM and SEO

BluCactus - flexibility  

We will explain what the differences between each one are:


SEO isn’t very flexible to changes.


SEM is very flexible to changes.


In SEO positioning, for the changes to take effect, you have to wait for days or weeks.


For example, to make a title change, the search engine robot needs to scan the page again and update the result in its index servers. This can take time, so we should avoid changing titles regularly. Instead, in SEM, any change in the campaign is applied immediately.


Some modifications that we can make, are to change the texts of the announcements, pause a keyword that doesn’t give us good results, and add others.


In conclusion of Differences between SEM and SEO


We have learned the differences between SEO and SEM. We learned that while SEM can quickly put us on the first page, its results depend on us paying a certain amount of money and once we stop doing it, the results can disappear. 

  BluCactus - contact us

SEO, on the other hand, can gradually position our website through a series of organic strategies. 


It all depends on your goals and content. If you want to have immediate results and are able to spend some money, we recommend SEM.


SEM can be used when, for example, you need to sell something quickly, like a Valentine’s sale that’s limited for a date. If instead, you prefer to get there organically and remain there for a while, SEO is what you need. SEO works best for long term goals, such as selling services and/or products all year long. 


Remember that you can also use both at the same time. That way you can create a solid strategy that will impulse your website to the top.


If you are looking to do SEO, you can contact us immediately. We have a specialized team and we can help you achieve your goals.


We are BluCactus, we take care of designing the solution to all your problems. We accompany you throughout the process and guarantee you successful results in realistic terms.


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Your company’s future in the right hands: 39 questions to ask before hiring an SEO agency

When you want to have a website for your business, the first question you could ask yourself is: which SEO agency will I choose? This is the moment where we ask friends or family if they know of any and generally, their answers don’t satisfy us. Learn the 39 questions to ask before hiring an SEO agency.


Don’t worry though, today we will dig into some questions you should know before hiring an SEO marketing agency.


One of the marketing strategies that work best for companies that want to improve their online visibility continues to be SEO. We will review several types below before starting with the questions that you could ask about this helpful strategy.


SEO Types


BluCactus - Woman working and reading a book

  • Independent SEO Consultants: These are freelance professionals who offer SEO services.
  • SEO companies or agencies: These companies have mostly standardized SEO teams and processes.
  • Internal SEO: You use this SEO type when your business or company is very large or is growing rapidly.


You can hire an SEO consultant to help you put things in place and come up with an initial strategy to get your website off to a good start.


Today many variants exist between freelancers and SEO agencies. However, if there is something they have in common, it’s that their SEO services will not be cheap. We recommend you be careful when hiring. Discounts of these services often mean that the agency or SEO “specialist” you hired is using troublesome strategies. This, in the long term, could damage your website.


BluCactus - men thinking in workingHowever, it’s good to find a balance, because an outrageous price does not guarantee quality work. Many agencies absurdly increase the prices of creating the website. However, these SEO companies can get away with it since most website owners don’t know how to test SEO work. To avoid this abuse, you must know some useful questions before hiring an SEO agency.


By now, you must have a certain notion about what SEO is and by visiting our blog you have shown your initiative to learn what questions you should ask before hiring an SEO agency.


As long as you ask the right questions and pay attention to the answers (we’ll show you how to do that later), you should be able to find SEO that will positively impact your business.


How to hire an SEO company?


BluCactus - computer showing important informationWe know that when the time comes to hire an SEO agency, many questions can arise. It’s normal to feel a little scared since it’s an investment that depends on the growth of your company.


Today there is a great offer of web positioning services for companies and individuals. If chosen incorrectly it could have serious consequences for the visibility and positioning of your brand in search engines.


The best thing is that you hire a professional who carries out the SEO service perfectly. This way you can be very successful, gain position, and organic search traffic without advertising. Therefore, you must choose carefully. If you are considering hiring an SEO service, the best thing to do is to ask yourself key questions to feel safe.


Out of all the questions, we’ll propose below, choose only those that adapt to the aim you want to achieve.


Let us begin!


39 questions to ask before hiring an SEO agency


Can you detail the services you would provide me as part of the SEO strategy?


BluCactus - woman working in a computerThis is one of the main questions. If the SEO agency representative is reluctant to detail the work they intend to do for you, be careful: some SEO companies use unethical web positioning techniques and they hide what they do with the money you pay them.


In contrast, a good agency will be transparent with you and won’t be afraid to expose the services they claim to provide as part of the SEO strategy. The services they provide should develop throughout your contract, so remember this when asking these questions before hiring an SEO agency.


Don’t be afraid to ask them for the number of hours or assets that they will provide each month depending on the strategy they propose.


BluCactus - men screaming in a megaphoneAside from the previous question, here are some other questions you may initially raise:


  • What are the services you plan to deliver monthly as part of the strategy? Could you specify the amounts of these services?
  • How many hours can I wait for each service monthly?
  • Internal and external items will you provide per month?
  • Time do you spend analyzing campaigns and reports?


When faced with these questions, don’t be surprised if the agency says: “This is what we will provide from the first month to the third month …” It’s common. The agency will try to find the right strategy for your business and adapt the offer as the negotiation develops.


BluCactus - site rankLastly, make sure they base the services they provide on research and not intuition.


How will you optimize our content?


Content is in control of any social media. If you publish good content, you will have many followers as a result.


Therefore, before hiring an SEO agency, make sure that it will improve its content.



Can you show us some of your writing samples? 39 questions to ask before hiring an SEO agency 


BluCactus - men working in a computer

This is one of the key questions before hiring an SEO agency.


When we ask this question, it’s because we’re interested in knowing what the writing style of the agency is like.


Any agency that offers content marketing services should be able to provide you with samples of the best work of their writers.


If this doesn’t happen, something is wrong.


How do your writers adapt to a new business or industry?


BluCactus - 3en working in his computerThe agency should discuss its best copywriters and how prepared they’re to develop content for their business regardless of the sector.


If you ask this question before hiring an SEO agency, you’ll know if they will carry out the amount of research necessary to produce quality content.


If the agency’s response isn’t to your liking, you have two options:


  • Test their writing style to see if it works for you.
  • Decline in the company’s offer.


How will you optimize content for our readers and search engines? 39 questions to ask before hiring an SEO agency 


BluCactus - google trendsWhen referring to search engines, which are vital to position content, we highlight that this is a key question.


Through it, you could know the process of the content team to target your target audience.


You could see how they work with the SEO team, if they optimize their content with keywords and if they have tools like Google Trends.


This is used to know which keywords are the best for certain content.


BluCactus - men working a tablet

What types of content do you produce?


Using this question, you will discover if the agency has experience producing texts, blog posts, infographics, video scripts, and short animations, among other types of content.


Take all of this into consideration to find out what type of content you want for your business before hiring an SEO agency.



BluCactus - people working on a teamHow many internal and external content posts will you create per month? 39 questions to ask before hiring an SEO agency 


You must have a clear idea about what you want on your website and expose it when you ask these types of questions before hiring an SEO agency.


You could specify if you want to increase your content or just keep a certain number of visits.


Make sure that the agency has a good strategy and that it can guarantee compliance.


BluCactus - computer with colorful arrows

Will new content be published on the website?


Find out if the agency will add images, edit content to engage its online readers, and publish the final product on its site.


If the agency doesn’t handle the administration of the publications, it can advise you to hire an additional professional on the internal team which may also be part of the agency contract you will sign.


What metrics (statistics) will you inform me of? 39 questions to ask before hiring an SEO agency 


BluCactus - colorful graphics

This is a crucial question before hiring an SEO agency, how well will you follow up on the agency’s work? Fortunately, metrics or statistics always speak for themselves.


Don’t forget it. The agency should always go beyond web traffic, social media, and the number of comments.


It should measure how its content helps those followers or fixed clients who ask questions.


By interpreting these, you can increase the engagement of your customers or followers.


How much do they know about link building?


BluCactus - seo backlinksDid you know that external links that redirect the user to your website are key to any online marketing effort? Well, they are, so take this question seriously before hiring an SEO agency.


If there aren’t good links leading to your website, it may be difficult for you to rank higher than the competition in search engines. You won’t be well-positioned if you have a small number of visits.


However, not all links are good. Some of them may classify as spam. Therefore, if you choose the wrong SEO agency, which doesn’t follow Google’s guidelines and creates spam links, your website could get a penalty, causing you to never achieve your goals.


Here are some questions you can ask:


  • What type of links will you create? How will you do it?
  • How many new links will you produce per month? Expect an estimate.


BluCactus - seo investigationWhat experience do you have working with companies in my industry? 39 questions to ask before hiring an SEO agency 


With this question, you can know if they are capable or have some kind of experience with other companies in your industry.


This last aspect isn’t necessarily a decisive factor.


Also, you could ask what steps the agency will take to specialize in your industry.


Does your agency have a Google Partners Badge?


BluCactus - google partnerIt’s not a very common question, but it works to verify if the agency can carry out the daily tasks and meet the objectives you have in mind.


If the agency has a Google Partners Badge, it means that it has Google AdWords certified employees.


Therefore, it has access to its team of Google agencies and is up to date with the latest AdWords innovations.


This is important because it shows that they’re employees committed to their work.


BluCactus - men workingHow will we communicate? 39 questions to ask before hiring an SEO agency 


Without a doubt, you will need to be very aware of the work regarding SEO. This is one of the basic questions before hiring an SEO agency. We recommend that you ask the SEO agency, who will be in charge of communicating with your company and how often can you speak to them.


You can suggest communicating as many times as necessary during the week or from time to time to find out if the hired service is succeeding.


BluCactus - men working

How will you inform us of our monthly progress?


Here, the agency can deliver a report and an easy-to-read summary with the statistics about the progress of its website.


Another question that may arise before hiring an SEO agency is if they will explain the report to you.


However, you can also schedule meetings from time to time to control the growth of your business through the website.


BluCactus - team of people workingWho makes up the technical team? 39 questions to ask before hiring an SEO agency 


Before hiring an SEO agency, make sure you know who makes up the technical team and who will be responsible for each task. Some agencies aren’t clear about this when offering their services.


This can lead to conflict when you need an additional professional to implement the changes they recommend.


Find out if they will need help from another professional at some point.


BluCactus - websites in designCan you show us some websites you have designed?


This is an important question. Because through it, the agency can show you everything it has done. However, remember that you may not find what you’ve been waiting for. Everything depends on which agency will you hire.


There are SEO agencies that specialize in certain areas. It’s advisable to consider the site that the agency shows you to see if it has any similarity to your business idea.



BluCactus - 39 questions to ask before hiring an SEO agency - computer with important information on itDo you design custom websites or use templates? 39 questions to ask before hiring an SEO agency 


Your business doesn’t need a very elaborate page layout, that is, a more demonstrative layout to make yourself known, a simple template might suffice.


If you need a unique website that generates leads or sales, speak to agencies that offer custom design services.



BluCactus - 39 questions to ask before hiring an SEO agency - professional men workingHow much participation will I have in the design?


A useful question before hiring an SEO agency is to find out to what degree you will take part in the design of your website.


However, remember that sometimes you will give your opinion on a design, while at other times the agency will provide you with ideas that they think are best for your business, even if no one knows you better than yourself.


Also, find out if you will see the website and provide information as they create it. Be sure to give your point of view. You can also find out what the agency design process will be.


BluCactus - 39 questions to ask before hiring an SEO agency - computer with important information on itWhat type of design will they use? 39 questions to ask before hiring an SEO agency


Any agency you hire will want to look good in your eyes, so the proposed design for your website should be appreciated in all screen sizes and resolutions.


Consider that the design provided by the agency responds to any device.


Be it on smartphones, tablets, and monitors, among others.


BluCactus - 39 questions to ask before hiring an SEO agency - computer with important information on itCould my website grow as my business grows?


The agency you have in mind should explain how you will handle each design of your website. Like, for example, where you will place your company’s products or services, the way to contact it, and where it’s located, among others. Don’t miss this ask before hiring an SEO agency.


Remember, that the agency should edit the website as your business grows and is recognized by its clients or followers. If, on the contrary, the agency has not thought about this aspect, you must restructure all the ideas you had of your website from the beginning.


BluCactus - offer electronic commerceDo you offer e-commerce services? 39 questions to ask before hiring an SEO agency


If your business generates sales, clarify all your doubts regarding them before hiring an SEO agency. If the company doesn’t answer you for sure, it’s better to think twice before hiring.


The agency should easily understand what you mean by electronic commerce.


A specialist in this area can suggest that within its website, add a button for the shopping cart, support for multiple currencies, and update prices to reflect discounts, among other elements.


BluCactus - 39 questions to ask before hiring an SEO agency - professional woman workingWhat social media should my company compete in?


Today social media is synonymous with sales and audience, so don’t forget this question before hiring an SEO agency. When you do it, the agency should already have a strategy prepared to know in which social media you can view your business the best.


  That way it can recommend the networks that are most relevant to you based on your audience and your objectives. Everything will depend on your type of business and what products and/or services it offers to the public.


BluCactus - 39 questions to ask before hiring an SEO agency - computer with important information on itHow prepared is your team for managing social media? 39 questions to ask before hiring an SEO agency


They should have a good social media team to respond to comments, encourage conversations on all social media, and connect with customers through these channels.


Therefore, one question before hiring an SEO agency must aim to know if the agency has an adequate team to meet the management objectives so that your business can enter the different social media platforms.



BluCactus - 39 questions to ask before hiring an SEO agency - computer with important information on itHow will you ensure that our presence on social media reflects our brand image?


The agency you have in mind for your hiring should think of social media strategies consistent with their brand image.


They shouldn’t employ tactics they have already used for other clients because they may not perform well for you.


It’s about your brand image, include this question in your top 10 questions before hiring an SEO agency.


BluCactus - 39 questions to ask before hiring an SEO agency - computer with important information on itDo you offer ongoing maintenance once the website is active? 39 questions to ask before hiring an SEO agency


Maintenance is another important point since it relates to virus removal, updates, the verification that all links are working correctly, and the status of the central website.


Will the contracted agency be able to handle post-launch troubleshooting, or will you have to find another provider to maintain your website?


While there are agencies that specialize in some objectives more than others, the idea is to get all the benefits in a single agency.


BluCactus - 39 questions to ask before hiring an SEO agency - computer with important information on itWhat role does SEO play in site design?


This is another of the essential questions before hiring an SEO agency because it’s the key element of this matter: SEO.


We suggest that the website is in harmony with the theme or business that you are launching on the market because even if you don’t believe it, your future clients and followers will notice this detail.


Therefore, if your website is not following what it offers, I assure you will not get many clients. We have been mentioning how SEO is so important when creating the website and how it has to be in tune with your business.


 Ask these two questions before hiring an SEO agency:


  • Does your agency produce content optimization for keywords, titles, and meta-descriptions?
  • Will you be able to implement a crawlable link structure and use other strategies to make the site SEO friendly from the start?


What kind of security features do they offer? 39 questions to ask before hiring an SEO agency


BluCactus -sslHave you thought about securing your website? With this question, we can be sure if the agency has knowledge in this area and if it can configure a Secure Socket Layer (SSL) certificate to establish an impenetrable connection for traffic between the web browser and the server.


This is of vital importance because you don’t want your website to be hacked or easily accessible to unauthorized third parties. Now, do you understand why this question is crucial before hiring an SEO agency?


Lastly, given the importance of the secure connection layer, ask your prospective agency for checks to verify that you can configure this security measure.


Are they updated with the latest algorithm changes?


BluCactus - 39 questions to ask before hiring an SEO agency - algorithm changesGoogle creates approximately 500 algorithm changes per year, although not all are significant. Most of these changes have a little impact anywhere.


However, if there’s a select group of algorithm updates that are significant enough to warrant naming, then all SEOs should be familiar with such updates. Be sure to ask the SEO to describe some of the latest updates to check if this person knows what you are talking about.


You will know if the SEO agency you are thinking of hiring is an inexperienced person who only wants to make quick money or if they know about the subject and are trained to take care of your business. Remember this question before hiring an SEO agency.


If the agency is up to date with updates, it could also be active in forums and on some SEO community.


Finally, if you don’t know where you can see this list of updates, we provide you with the website where you can see them, this is SearchEngine Land.


Can you guarantee that the site will rank # 1 for an important search term? 39 questions to ask before hiring an SEO agency


BluCactus - panda to searchNext, you will know how to eliminate or deny false SEOs and their illegal techniques. One of the most relevant questions before hiring an SEO agency.


If an SEO professional or agency is trying to make a sale, they will usually be happy to say that it guarantees the number one ranking in Google’s search results.


However, here is the dilemma: no one can guarantee ranking number one and much less in a specific time period.


Here are some reasons you can’t believe those promises:


No SEO knows the exact algorithm of Google.


BluCactus - googleIf any SEO claims to know the exact algorithm, it’s lying. We can assure you that if you knew the algorithm, you could earn much more than what you would charge as a typical SEO consultant.


This is because it’s very complex to guess the sequence of a series of operations besides its use on the web.


Google drives more than one algorithm change per day on average, so unless you’re working on this algorithm with Google, you can’t know when or how it will change.



Penalties can appear at any time. 39 questions to ask before hiring an SEO agency


Google rarely says when certain algorithms will run. Its penalties can be algorithmic or manual. With algorithmics, they can be run weekly, monthly, or annually. In contrast, manual fines, reviews, and penalties can appear at any time.


BluCactus - 39 questions to ask before hiring an SEO agency - computer with important information on itTherefore, these two points mean that although SEOs can consistently increase their search traffic over time, they cannot guarantee the positioning of specific keywords.


However, there is one important caveat: some SEOs may ask you what keyword you are considering or suggest one. If you are targeting a very easy keyword, they can offer you a guarantee.


Take into account before hiring an SEO agency that offering a guarantee and guaranteeing a number one ranking are two unique aspects. Providing a guarantee usually means they expect you to rank at number one for an easy term, but if they can’t help you do that, they’ll give you some kind of refund. This guarantee is good, although you should be cautious because it could lead to them being too aggressive to get short-term results, which could be dangerous or illegal.


Instead, guaranteeing you a number one ranking means that, even with a difficult term, the agency guarantees you a number one ranking in search results.


What tools do they use?


BluCactus - tools to useWhen we use the word “tool” it usually describes a wide variety of SEO applications that allow you to process a lot of information in a short time and save a lot of money.


Here are some of them:


  • Reporting Tools: Although we know that reports can be created manually, it’s much easier to create a custom, computerized report that combines analytics, keyword rankings, and other SEO metrics.
  • Link building tools: these are tools that allow creating hundreds or thousands of links with the click of a button.
  • Technical tools: do you know tools like ScreamingFrog? This allows SEOs to quickly track large sites when there is a technical problem.
  • Research tools: These are the tools that allow you to collect contact information for numerous people in minutes. An example of them is BuzzStream. These types of tools help to group potential clients and carry out keyword research.


BluCactus - 39 questions to ask before hiring an SEO agency - computer with important information on itThey design these tools to comment on hundreds, if not thousands, of blogs, forums, or 2.0 websites, as it automates them. However, if the SEO company names tools like Xrumer, SE Nuke, or Bookmarking Demon, stay away – it’s not a suitable option.


Therefore, it might be helpful to ask questions before hiring an SEO agency regarding these tools.


Likewise, another application that is partially inadvisable is Scrapebox, since they can use it for spam comments on blogs, but they can also use it for legitimate investigation and reporting activities. If your SEO Company specifically mentions Scrapebox, ask for more details about how they use it.


Could you specify what SEO tasks you will do in my business? 39 questions to ask before hiring an SEO agency


BluCactus - 39 questions to ask before hiring an SEO agency - professional men workingThis question is of great importance before hiring an SEO agency. This is because the person in charge of answering this question should have developed at least a basic technical SEO audit and once they hire the agency, they should show said audit.


If, on the contrary, this isn’t part of their process, they are probably not very good SEO and we recommend that you be careful, as technical SEO involves all the in-depth aspects of SEO that search engines are still interested in.


These are things like finding and addressing web crawler errors, 404 pages, redirect issues, and testing site navigation, meaning, tasks any SEO agency should know about. Don’t let them fool you.


Do you always follow Google’s best practices?


BluCactus -googleIt may be true that following Google’s best practices is important for long-term traffic growth, but let’s not forget that Google uses approximately 500 algorithm updates per year.


All these updates have a single purpose: to facilitate the best results for search engines. Each of them publishes the search engine rules, known as the “golden rules”.


So when you break the rules, Google doesn’t end up happy. For this reason, they have created certain algorithms that have penalized many sites with easy access for being hacked.


When you get a penalty, your web traffic is the most affected and it may take months or even years of recovery work to correct it. You can also lose tens or hundreds of thousands of dollars in revenue during this time. We recommend that you think long-term. Don’t forget that quality SEO takes time.


BluCactus - 39 questions to ask before hiring an SEO agency - professional men workingDo you offer an out clause? 39 questions to ask before hiring an SEO agency


This wise question before hiring an SEO agency will ensure that there is an exclusion clause in the contract. Thirty days in advance can be a good starting point.


This clause will prevent you from losing your earnings.


Once you find the right agency, give the agency six to nine months before making any rash decisions.


Why should we hire them over other SEOs?


Perhaps this is the last question before hiring an SEO agency. This question can help you know what you are looking for in your company. Because it’s a fairly open question, it doesn’t have a correct answer, but it can give you some idea of what the agency can expect.


BluCactus - men working to hire an agencyHowever, here are some answers that could alert you to a poor SEO agency. Be careful if they respond by expressing something related to:


  • “We are the cheapest option.”
  • “Build you more backlinks (external links)”.
  • “Don’t know.”
  • “Get excellent results in a short time.”


Given these answers, act smart and know what the work of this agency will be like. Without a good SEO job, you cannot add tens or hundreds of thousands of dollars to your corporate account. The SEO service is an investment that takes at least a few months before you see significant results.


If the SEO professional recommends you to take shortcuts or be extremely aggressive with link building, it’s best to move on to the next candidate with the key questions before hiring an SEO agency.


Ideally, when you ask this question they will respond by referring to their experience that should include their successes, their satisfied clients, and the prestige the agency has in the industry.


Are you starting your business and don’t know who to hire to drive your business?


BluCactus - contact usThen write to us and we will gladly assist you. We have a specialized team to support you at all times.


Also, if you have any doubts or questions about this article about 39 questions before hiring an SEO agency, you can leave us a comment below. At BluCactus we distinguish ourselves by seeking excellence and advising our clients through experts in digital marketing.


Thanks for being part of our community. We are a company dedicated to digital marketing to solve your problems.


Finally, you can subscribe to our daily newsletter with the latest news on digital marketing.


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White Hat SEO: Your company’s best friend in Marketing Strategies

The world of SEO is broad, and there are two basic concepts that everyone should know. One of those two concepts is the White Hat SEO which, within the web positioning strategies, represents “the good”. There is Black Hat SEO, known to be “the bad/dangerous” side of SEO.


We will talk about SEO philosophy. Although in the theoretical and practical aspects, White Hat SEO and Black Hat SEO are opposite elements. That doesn’t mean that they’re incompatible. However, some prefer to use the term Gray Hat, as they use techniques from both sides. Today we will delve only into the White Hat.


What determines the good and bad of SEO?


BluCactus - google logoFor those who don’t know, it’s very easy.


Google determines the ethical standards of the positioning strategies in their search engine.


So if you follow Google’s guidelines, you will implement White Hat SEO.


If, on the contrary, you want to speed up the positioning by trying to manipulate the search results.


Google will eventually realize it and the consequences for your website will be worse. Because of this, we recommend that you do things right.


What is White Hat SEO?


How to get approval from search engines?


BluCactus - practiceWe will focus in this article on Google’s established guidelines to implement web positioning strategies or SEO. Even though each search engine establishes its guidelines, most of them base the website’s position on the advice that we’ll give you below.


However, it’s always an excellent idea to inquire about the rules set by other search engines besides Google.


This way, to position yourself in the first place of their search results, you will remember what they require.


Likewise, we highlight that not all techniques work 100% in all cases. Their effectiveness depends on the niche of the market, objectives, competition, and the strategy that is being implemented. However, with content marketing, these are some tactics that work perfectly:

  BluCactus - profitablity
  • Higher quality content


Since content is the foundation of this marketing strategy, it must be able to connect with the public.


People enter the internet with some objectives, among them are to interact and find information related to a need.


So, based on the last of the suggestions, content is one of the best ways to satisfy those information desires.


How to create good content? White Hat SEO


BluCactus - White Hat SEO - profesional people workingResearch and analyze the content that interests your audience. Then resolve the doubts that it has through different means: articles, social media publications, eBooks, and infographics, among others.


Content creation bases itself on two key elements: originality and utility. By applying these two notions, users will find your content useful and it will encourage them to recommend your website and share your articles on social media.


Including interesting content on your website is part of the White Hat SEO practices recommended by Google. This and other search engines consider the websites that get frequent visits and where the users stay the longest. Why? Because this shows that the information on these websites is useful to them.


This way, according to the valuation that a search engine gives your website, it’ll rise in the search’s position results.

  • Design


This is another tactic that has different applications, whether in the presentation of a website, brand design, or adaptability to unique devices. All with the same importance. Your website must be visually attractive. Likewise, its design must facilitate the reading and interpretation of the content.


BluCactus - White Hat SEO - computer with important informationHow we represent the brand must not only be attractive but consistent with the communication and sales interests of the company. Also, we must structure it according to the interest of consumers.


Sometimes, we can’t distinguish the letters of a website we enter, or the information isn’t in tune with the title of the page. This, of course, causes great displeasure. Because of this, we recommend consistency above all.


The site must have an adaptive or responsive design. Whether it’s on a computer, on a tablet, or a smartphone, it has to display perfectly.


Before creating your website, verify that the host has the “responsive web” option.

  • HTML code, White Hat SEO


BluCactus - White Hat SEO - computer with important informationHaving a well-structured HTML code is a tactic that facilitates the display of web content. It contributes to the website’s good positioning in the search engines.


The idea is to have an easy-to-use code to be easily found and thus increase the visibility of your company. While creating the website, it could happen that the code you’re using is not appropriate.


It’s important to choose it according to the functionality you want to give your website. That is why some systems give you the option to choose between different codes.


Where can we find these codes?


We can find them at the top when we insert a direct link.

  • Attractive Titles


BluCactus - White Hat SEO - computer with important informationThis point is just as important as the content, and that is why we will explain it. The title, as we know it, is the mouthpiece of information.


It ensures that the user decides whether to read or view content.


In this sense, on the Internet, the title of our page works as our room address.


That’s how we can find our website in the digital world.


Just like a newspaper headline, the title of your website should incite consumption, hence the importance of it being attractive, promising, and interesting.

  • Keywords, White Hat SEO

BluCactus - White Hat SEO - computer with important informationWhat do we mean by keywords?


We know them for being the basis of marketing content strategy or the result of the analysis of user searches.


A keyword is a kind of code, a set of specific words that lead to top search engine results.


The compilation of these words requires an in-depth study. They make their selection according to the subject of the content.


Next, we recommend:


Investigate: Before creating content, do some research, but what digital tools can we use?


BluCactus - White Hat SEO - profesional people workingYou can take into account the suggestions of the Google search engine.


Use tools like, or even your instinct based on what you know about your target audience.


Analyze how people could search your topic or find you and detail what words they used to search concepts.


This way, you will become familiar with the words that users use the most to make their search queries.


BluCactus - competition


Study your competition:


Use analysis tools like SEMrush or Ahrefs to see where your competitors are directing their strategies.


Don’t forget to look at which keywords have the most traffic and the pages that generate the most conversion.


That way, you can develop a strategy that allows you to beat them.


BluCactus - White Hat SEO - profesional people workingAnalyze: Remember to review all the above.


Find what works for the competition, upgrade it, and go looking for new long tails without giving up.


And, if you have a new website or have not worked with any SEO strategy before, work three times as hard as your competitors to get excellent results.


Although long-tail words are very useful to be found on the net, they must be fundamental pieces of our texts.


Therefore, they should not appear far-fetched or forced into written content. This is because search engine algorithms track the structures in which we include the words typed by the user.

  • Links, White Hat SEO


BluCactus - links

There is a rather peculiar strategy and, although it may not seem like it, it requires extensive knowledge of your market.


However, you have to carry it out to gain not only positioning but also credibility among people.


If we analyze these two advantages in-depth, the second effect is more important than the first.


We are talking about link building.

  • Link building


BluCactus - linksAs we just mentioned, link building is a strategy that goes hand in hand with your company’s value proposition.


To get natural and quality links may be a complicated task, and this could be true. However, it favors the construction of your domain authority.


But it’s very easy to fall into spam.


To avoid paying for links, we have this example for you:


When someone in a forum, which deals with a topic, writes a response that links to the user who started the forum.


How’s this? White Hat SEO


BluCactus - people holding red lettersImagine that you are in a forum or a WhatsApp chat, and a user comments on a response, but this response links to a page or website. The said user performs this action so that others go to this site or web page. Here, it’s possible to notice that this action is not accidental.


Luckily, Google has refined its algorithms and has become more cunning at detecting when links are unnatural. So, if you want to promote your project, you must use a professional and quality link building strategy.


We recommend planning, studying the competition, and creating useful content to gain external links. If you need to resort to sponsored links, go for them, without a doubt, it’s an investment that will be worth it. You can collaborate with bloggers, to promote both your content and theirs. Each link must have a meaning and importance that justifies it.


Before choosing a link that redirects your website, inspect what type of traffic it has, what topics it focuses on, and who links it. It’s a lot of work; we know. But we believe that your project is worth it.

  • Constancy

BluCactus - White Hat SEO - profesional people working  

Constancy makes the teacher. And we don’t say it in jest.


Constancy leads to gaining discipline, generates authority, and search engines consider it most of the time.


So, with greater constancy, greater visibility, and with greater visibility, greater interaction.


Do you understand?

  • Strategic links, White Hat SEO


BluCactus - White Hat SEO - computer with important informationWhat do we mean by strategic links? 


It’s when we link to another tool that provides benefits.


For example, let’s say your makeup company does makeup tutorials on YouTube to promote their products.


So if you link your videos to your social media and vice versa, you can reach a wider audience.


This strategy is effective as long as you remember the tastes and preferences of your target audience.

  • Bet on long-tail strategies


BluCactus - White Hat SEO - computer with important informationWe know that your main goal, and everyone’s, is to be in the top 1 of the search results with your main keyword. However, on new websites or those that have done little SEO, this doesn’t happen overnight.


One of the best White Hat techniques to position your website is to go from less to more. An excellent strategy is to opt for keywords with fewer searches but also less competitive since this makes it easier for us to position our URL.


They don’t provide many monthly visits, but they will signal Google that these keywords are also part of our niche.



  • User, White Hat SEO

BluCactus - White Hat SEO - computer with important information    

The main reason you create an enterprise, apart from the economic income, is for the personal growth that interaction with your clients brings you.


Well, the same thing happens on your page.


To have a good performance, it must adapt to the user. We know this as UX or User Experience.


White Hat SEO Disadvantages


BluCactus - avoidthe blackOne drawback of White Hat SEO is its limited scope, why?


When we do organic work, no matter how hard we want to move forward, we have to go step by step, because if we hurry things, they can take us for spam, and that’s not the idea.


Although SEO specialists can optimize a website, organic optimization strategies for search engines give results in the medium and long term.


Concerning Off-Page Optimization, the possibilities are very limited if you don’t want to end up doing Black Hat SEO, or Gray Hat SEO. Google has banned unnatural link building strategies in its guidelines for web developers, such as spam methods or link buying.


BluCactus - White Hat SEO - computer with important informationAnother drawback is the competition. If we use Black or Gray Hat SEO, it would almost force the company to use these methods frequently so as not to be left behind.


For this reason, it’s difficult to beat another highly optimized website in the rankings only with White Hat SEO measures.


However, if we optimize the website with Black Hat’s methods, it would receive a penalty.


Furthermore, it would take a lot of time to catch up on a clean-method optimized website. Besides, the damage it causes to the reputation of the website can sometimes be irreparable.


So, we know that the aforementioned optimization work that White Hat SEO allows within its framework is very slow and complex. Although Black Hat SEO is fast and more profitable, in the long term White Hat SEO is more helpful in terms of costs.


White Hat SEO Advantages

  BluCactus - White Hat SEO - profesional people working
  • Security: White Hat SEO is a technique that guarantees that Google won’t penalize the website, as it follows its instructions to the letter.
  • Ethics: If you’re in the top positions with White Hat SEO, it’s because you’re doing things well and adding value to users.
  • Stability: Pages that use Black Hat SEO techniques can achieve their position in a short time. While this may be good in the short term, once Google notices it, it will penalize them.

The fall-off the rankings is very hard. Instead, optimizing pages with SEO White Hat positioning methods guarantees that the position achieved is sustainable, even when Google changes its algorithms.

  • Profitability: White Hat techniques generate high-quality, organic traffic. They also guarantee that we don’t lose the investment since we‘ll avoid Google’s penalties.

Follow Google’s guidelines


Google is our best ally, don’t forget it.


When Google speaks, SEOs are silent. If Google establishes that the loading speed influences the positioning, we take care that the pages of our clients load quickly. To do this, we optimize the images, review the behavior of the server, and create quality content for your website.


BluCactus - obey googleWe know that one of the most important things is the variety. For this reason, our team develops content strategies with different keywords, since we understand that people can search the same thing differently and that search engines intelligent enough to interpret these search queries.


We understand that if Google sets rules, it is for an important reason. White Hat SEO


Google is the search engine par excellence, so it informs us about the factors it takes into account to position a website, we must take this into account when developing your project.


At BluCactus we are very clear that when implementing SEO strategies it’s very important to be up to date with the changes. This implies that what has always worked does not mean that it will work tomorrow since SEO is very changeable. In this sense, it’s important to analyze your website’s performance and optimize it as Google’s algorithms change.


It’s important to listen to reliable sources, be aware of Google updates, and consult professionals on the matter. Instead of paying attention to what anyone says on the Internet.


At our agency, we apply innovative strategies and offer personalized solutions to help our clients increase their organic traffic and improve their visibility. We commit to White Hat SEO and the satisfaction of adhering to the highest ethical and professional standards.


Avoid Black Hat SEO!


How to avoid Black Hat SEO?

  BluCactus - security

If you have a company and you launch yourself into the online world or, you’re already in it. The first thing that you should remember is the SEO strategy that you will implement. To do this, we recommend hiring a professional or an agency specialized in digital marketing.


However, some questions you may have are: How do you know that they will do it well? How to make sure they will not implement Black Hat SEO?


Our best advice is to be wary of agencies that offer cheap service with quick results.


If someone tells you that your website will go from position 100 in Google to 1 in three days, be suspicious. That’s impossible to do with good SEO, and the only thing that you will get is a Google penalty.


SEO is a process that requires time and a lot of consistency; it’s not something that we can achieve in two days and, once achieved, we must maintain it. You must have SEO experimented professionals. A true SEO professional will never carry out “black” techniques and, we assure you, the long-term results will be a thousand times better.


White Hat SEO. If you are interested in contacting us, do so!


BluCactus - White Hat SEO - profesional people workingWe are just one click away to offer you solutions to your problems and help you achieve your goals.


As a company specialized in Digital Marketing, we are interested in the progress of your brand, for which we will develop highly effective strategies to achieve it.


But above all, we want you to see the progress of your website with us.


Did you like our article? Subscribe to our daily newsletter and expand your knowledge every week! Follow us on our social media.


Quote your project to let us create your SEO Project
to increase your audience and sales today!

Black Hat SEO: The dark side of Digital Marketing and the worst mistake you could ever make.

Marketing lovers may know the answer to this question but, for beginners, and it’s a pleasure to expand their knowledge. Today we will detail important information about Black Hat SEO. Are you ready?


SEO stands for Search Engine Optimization, and it’s a technique used to high position a website on Google’s search results.


You understand, right? Very good!


What is Black Hat SEO then?


You may or may not know, but we are here to help you learn everything there’s to know about the Marketing World.

  BluCactus- computer with the sign of seo

We call Black Hat SEO; the web positioning techniques that seek to achieve fast results by avoiding Google standards. They base this deception on confusing the search engine to move up the ranking results.


Even though Black Hat SEO can get some immediate results, in the long run, it’s never worth it. Once the search engine discovers any attempt to cheat its algorithm, the penalties are very serious. For this reason, when implementing Black Hat SEO, the opposite desired effect is the only thing achieved. Surely that’s not the idea, right?


Likewise, Black Hat SEO has another problem, which is that it doesn’t have any tolerance towards end-users. And while it may be effective in the short term, it usually ends up being detrimental to a company’s marketing objectives.


For this reason, we always recommend following the ethical standards of SEO or White Hat SEO, step by step. That way, you will be able to build a solid foundation on which to base your campaigns.


Black Hat SEO characteristics

BluCactus - What is Black Hat SEO? - computer with the sign of seoSome characteristics of the Black Hat SEO technique are:  
  1. They defy the norms and rules proposed by search engines
  2. They interrupt user navigation due to the techniques used.
  3. Messy pages with inconsistent texts.
  4. Possibility of malware on the website to which they implemented this technique.

You will ask yourself, what is malware? What is Black Hat SEO?


Malware means malicious software.


BluCactus - What is Black Hat SEO? - malware

It’s a malicious program or software that performs harmful actions on a computer system intentionally and without the user’s knowledge.


What do you think? Amazing, right?


Search engines, on the other hand, notice when the web developer implements improper techniques on a web page.


However, some practices have not yet been determined if they are Black Hat SEO or not.


SEO is an essential element of the preparation, correction, and maintenance of advertising campaigns on the Internet and web pages.

  BluCactus - part of the making

It’s a technique that works both to improve content dissemination and to make itself known.


A properly implemented SEO will make it easier for different search engines to get the data from your page.


This set of measures not only contemplates positioning techniques but content optimization is also relevant.


A high-quality technical SEO campaign will not make any sense if the website’s text is inconsistent.


There are companies that in the past incorporated meaningless texts on their pages and so, they got a penalty. 


Black Hat SEO is illegal?


BluCactus - illegal workBlack Hat SEO isn’t an illegal practice unless you attack another website.


If you do, this will cause Google to reject you from its services.


However, those experts in Black Hat SEO, deceive search engines to keep profiting from this questionable strategy.


Not getting caught by search engines is not an easy task.


For this, they have to believe that you have a 100% natural SEO positioning.


What does a Black Hat SEO specialist do?


We previously explained what Black Hat SEO is. Now, a specialist in this technique is an expert in both Search Engine Optimization and web programming.

  BluCactus - What is Black Hat SEO? - ranking of seo

This professional has extensive knowledge and experience in the techniques that benefit webpage positioning concerning a certain keyword.


We divided the functions of a specialist into two types: one from SEO1 and the other from the SEO2 consultant.


The SEO consultant profile classifications are:



BluCactus - What is Black Hat SEO? - computer with the sign of seoIt takes a lot of practice and effort to get this profile.


It’s not only about studying web positioning techniques but also testing the potential of a website.


Among the principal functions of a SEO2 Consultant are:

  • Plan a company’s web positioning strategy.
  • Keyword analysis.
  • Successfully plan and implement On-Page and Off-Page optimization of a website.


What is On-Page Optimization? What is Black Hat SEO?


BluCactus - optimizationOn-Page Optimization applies to all the changes that take place on a website.


Such as measures related to the content and structure of the website.


It all starts with the selection of keywords to achieve a good ranking in the SERPs.


This stands for Search Engine Result Pages, or in other words, the pages of results of the search engines.


So Off-Page Optimization is the opposite, right?


BluCactus - dashboardOff-Page optimization are techniques focused on obtaining external links leading a website to improve its organic positioning on search engines.


While SEO On-Page optimizes the internal elements of a web page: structure, improvement of texts, use of keywords, etc. SEO Off-Page implements strategies outside of it.


Surely, there are no more doubts, are there?


Let’s continue!


What is Black Hat SEO? SEO2 Functions:

  •  Identify the principal sources of traffic and get relevant information from them.
  •  Design of dashboards.

The dashboard is the instrument panel, it’s like a graph that shows the most important indicators when achieving specific objectives in a business.

  • Crisis management and negative SEO


An SEO consultant is also responsible for preventing a website from being manipulated by Black Hat SEO techniques. It’s also responsible for managing crises that may affect a company’s website.


When we mention negative SEO, we’re talking about Black Hat SEO, which aims to sabotage the organic ranking and positioning of a competitor in the search results.


BluCactus - What is Black Hat SEO? - link buildingSo when a search engine algorithm detects this malpractice, it penalizes the websites that are performing them. Thus reducing their organic ranking and positioning, or worse, deleting them from the search results.


It should be clear by now, right? What is Black Hat SEO?

  • Planning link building strategies


Link building is an outstanding marketing practice aimed at optimizing a search engine positioning.


Likewise, it’s all the actions it carries out to ensure the linking of a website to increase its popularity.

  • Monitor and measure the performance of a web page, What is Black Hat SEO?


What do we mean by this?


An SEO specialist measures and tracks the number of visits, users, page views, views per page, and the bounce rate.

  • Continuous On-Page Optimization


Previously, we specified what On-Page Optimization was, and how regularly we should do it. This ensures that both potential customers and search engine robots can correctly interpret the content of a website.


Likewise, with a good SEO On-Page setup, search engines can easily index web pages and easily understand the website’s structure. Finally, an SEO specialist with a Black Hat focus has an advanced knowledge on all the profiles described above.


SEO as teaching


BluCactus - What is Black Hat SEO? - computer with the sign of seoSEO is a discipline that has changed a lot in recent years. Why is that?


Let’s look at the many updates that Google has implemented and how these gave a 180-degree turn to SEO’s understanding. Marketing and everything it entails, is developing more and more.


Always remember to monitor Google updates and how they are used!


SEO is a growing activity. This is because companies are convinced of the strategic importance that being on the first page of search engine results entails. We should keep in mind that SEO is integrated into what makes up your business strategy, and your company’s communication policy. 


Additionally, it’s essential to remember that the good positioning of websites is due to the work of an SEO Optimization specialized team. Its results, although not immediate, are effective. Therefore, it’s an investment that offers a glorious return, being a marketing tool whose results are lasting.


What are Black Hat SEO techniques?

  BluCactus- computer with the sign of important information

Before, we mentioned and explained what we mean by that term and what it consists of.


Next, we will explain what their employment techniques are:

  • Keyword Stuffing, What is Black Hat SEO?


This technique consists of frequently repeating the keyword within the text of the website with the intention of positioning it

  • The spinning of Contents (Or Spinning)


BluCactus- computer with the sign of important informationHere, unlike the previous one. With the use of an automatic software, it modifies pre-existing articles in the network to later change them with synonyms.

  • Hidden Text, What is Black Hat SEO?


This is one of the oldest techniques.


It’s used to hide text or keywords with the same background color, with a size small enough that the user won’t perceive it.

BluCactus - What is Black Hat SEO? - computer with the sign of seo        
  • Spam Comments on Blogs

It places worthless comments on blogs with the sole intention of getting visits to the website.

BluCactus -cloaking            
  • Cloaking, What is Black Hat SEO?


This technique shows one content to search engines and another to users.


The page that search engines observe is over-optimized with the keywords it tries to position.

  BluCactus - What is Black Hat SEO? - expired domains        
  • Buying expired domains


It’s about buying domains that expired but still maintain the influence authority to position new websites or redirect users to where it wants them.

      BluCactus- computer with the sign of important information  
  • Link Spam, What is Black Hat SEO?


It creates hundreds of inferior quality blogs and websites to implement link building on other websites.


To improve their indexing and positioning, thus creating a great pyramid of links.


How awful!

  • Buy-Sell links


It’s about buying and selling links on websites with top domain authority to gain notoriety and improve ranking position.

  BluCactus - sell links

Such practices will never stop as long as the algorithm keeps giving importance to these websites.

  • Page Hijacking, What is Black Hat SEO?


It consists of hijacking a page to create a very similar copy. That way, the search engine believes that the copy is the original.


Don’t fall for copies!

  • Negative SEO

BluCactus - negative    

It’s about the use of various techniques to harm the competition.


Either by speaking ill, sending bulk backlinks of poor quality, or sending them SPAM.


This only results in the loss of position in the long term.


It ends up losing its favorable position in the search engine results for a short term benefit.

  • Mass mailing (SPAM), What is Black Hat SEO?

BluCactus - mass mailing spam  

We certainly have fallen for this technique. It refers to massive SPAM towards emails consented by users.


It’s not bad. But if you use lists with thousands of emails to send mass mailings commercially, then it is.


Mass mailing aims to capture a part of these users to get commercial benefits, don’t abuse it.


Always delete SPAM!

  • Abuse guest posts

BluCactus - abuse of backlinks

Guess what this technique is about!


It produces quality backlinks, which is a process that should be built organically.


Posting articles on other blogs can be useful to make yourself known. Although, It’s recommended to not base your website on guest posts since Google will doubt whether you generate content.


You must generate backlinks from unique sources because, otherwise, you will get a penalty.

BluCactus - products for backlinks    
  • Send products for a link. What is Black Hat SEO?


It’s a hidden way to buy links. You offer a product or service for an external link to your website.

    BluCactus - agree link building        
  • Agreed backlink exchanges.


Link swapping between blogs was a heavily used technique 10 years ago, and it worked until Google stopped it.


Web developers used to base their link building strategy on this practice.

  BluCactus -Create automatic websites.        
  • Create automatic websites. What is Black Hat SEO?


This practice is still used, but Google has improved its algorithm to the point of penalizing these websites. 

  • Buy featured positions in directories.

BluCactus -Buy featured positions in directories.  

It may seem ironic to you, but some directories offer to put your home page on some prominent website.


It’s a way to get a backlink from the website’s home page.


However, Google knows very well that you pay for these locations.

  • Misleading clickbait. What is Black Hat SEO?

BluCactus - Black Hat SEO - Misleading clickbait  

Clickbait refers to the creation of sensational titles.


For example: “You will not believe what happened to this woman when she called a locksmith.”


This feature became very fashionable 7 years ago and worked very well, especially on Facebook.


However, Google and its users grew tired of this practice.

  • Creation of PBNs or Private Blog Networks.

BluCactus - blog networks  

Did you know that PBNs became popular 4 years ago?


The same web developer created blogs in different IPs and hostings and then linked the websites they wanted to position from their network.


Google, our faithful friend who does not fail, refined its algorithm to detect these patterns and penalized them all.

  • Abuse of links in the footer of a web. What is Black Hat SEO?

BluCactus - Abuse of links in the footer of a web  

Some web developers use the footer of their website to link to other websites.


For example:


Web positioning in Mallorca” and repeat that link with all the Spanish provinces.


These links only change the province and then redirect to very poor websites with poor quality text.

  • Tools that leave automatic comments.

BluCactus - Tools that leave automatic comments  

These are tools that because of their use of proxies, leave thousands of spam comments on WordPress websites.


Surely you have received comments of this type.


Therefore, it’s necessary to put an anti-spam plugin on the website.


What are proxies?


They are servers that act as mediators in requests for resources made by a client to another server.

  • Changing the content of the post once you have reached a good ranking.

BluCactus - Black Hat SEO  

This is another technique that is old and used.


It creates a spectacular post that ends up positioning itself in the first positions.


Then, it changes the content of the article to commercial content to make money with affiliates.


Over time, the user changes and the post ends up disappearing.

  • 301 redirects to sell traffic. What is Black Hat SEO?

BluCactus - 301 redirects to sell traffic  

Although it may not seem like it, it’s a heavily used tactic on movie download sites that have hundreds of thousands of visits daily.


They sell traffic to other web developers because of a 301 redirect that they implement somewhere on their website. 


They also place links to their customers’ websites on the “Download” buttons. This leads to a monumental waste of time and an unpleasant user experience. Surely you have fallen into these tricks.

  • Overuse of keywords


Some people make gigantic spam from the moment of purchasing the domain. For example, 


After this, they buy backlinks and all the anchor texts are like “Plumber in Salamanca”, which leads to a certain penalty.

  BluCactus - Overuse of keywords

Backlinks are the links that a web page receives from other websites.


Anchor text is the visible text on a link or hyperlink that provides information about content to which we want to direct the user and search engines.

  • Negative SEO towards competition.What is Black Hat SEO?


Such a technique is disastrous and almost illegal. It consists of creating links from penalized websites to your competition.


Some of them carry these practices in the competition’s name. Google has stated many times that its algorithm knows how to detect this practice.


Would you like to improve the SEO of your page?

  BluCactus - contact us

What is Black Hat SEO? Contact us, we are just a click away!


We are a company specialized in SEO with a team of talented experts who will provide you with the solution to your problems. We are grateful to be one of your options when informing you.


If you have any doubt or question, you can leave it in the comments.


You can follow us on our different social networks to know more about Digital Marketing, subscribe to our page to get informed every week with the best of the Marketing World.


Quote your project to let us create your SEO Project
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How Google’s new algorithm humanizes our search results and affects SEO strategies

We dare to say that you may have heard what Google BERT is, but do you know what it is and how to use this update?


Google BERT is an update brought out by the famous search engine to improve the semantic capacity of its algorithm. Google Algorithmics experience constant updates and most of them go unnoticed.


However, a few of them have incredible importance and represent significant changes, such as the case of Google BERT. 


This recent and already known Google Update directly affects SEO work within Inbound Marketing and Digital Marketing strategies. This is why we think appropriate to explain what it’s about. Which upgrades it brings, and what makes it different from other Algorithmic subsystems.


What are we talking about? Specifically, of RankBrain.


Are you understanding so far?


Take it easy! We will continue with the step-by-step explanation for you.


What’s Google BERT?


BERT means Bidirectional Encoder Representations from Transformers. It’s an Artificial Intelligence (AI) based system to help Google Search algorithms. This makes it easier to understand the language that users use when performing a search using sentences.


For this reason, the recent update in Google’s algorithms is as innovative as the one made in 2015 with RankBrain. SERPs results get analyzed and classified by an AI mechanism for the first time ever.


BluCactus - Google BERT: SEO's friend or foe? - person searching for this toolThese systems, especially BERT, contextualize each query more naturally thanks to an analysis method. To achieve this, BERT has a characteristic called “bidirectionality”, which consists of analyzing a sentence in two directions. Therefore, it’s taken into consideration the words to the left and right of a keyword.


That said, this allows it to deeply understand the context and theme of every phrase the user enters for Google search. Thus, Google’s algorithms put to action their 200 ranking factors after fully understanding what the specific query is about.


These factors then choose the content that best responds to that search. And so they influence theresults of SERPs, which become increasingly relevant to users.


Although BERT is not properly a ranking factor, it directly relates to several of them. Since this system will be in charge of telling the algorithms what exactly users need to find.


What improvements does Google BERT bring to SEO?


As you can read, the birth of Google BERT translates into a better ranking of SERPs results.  But this recent update has a lot more implications in the optimization of search mechanisms, which. We will explain in depth below.


Some specific improvements it brings to SEO are:


Identification of correct meanings


We know what we can understand as a meaning, but in Marketing, can we interpret it in the same way?


The term “meaning” in this area refers to the sense and connotation of a word or expression. In English, and many other languages, some words can have multiple meanings, such as “right”, “station” and “bank”. Therefore, to determine its real meaning, it’s important to inquire and infer the context in which it’s mentioned for its later interpretation.


Precisely, this is what Google BERT does, specifically, its “transformers” propriety. Likewise, it refers to assigning certain scores, to determine the most correct meaning of a word within a search phrase.


While it can be confusing to read. It’s important to understand and practice. There are also many specialists in these areas that you can go to with no problem.


Analysis of prepositions


BluCactus - computer with important informationWhat does it sound like when you read preposition analysis? Do you know what prepositions are?


We’ll help you refresh your memory a little.


Prepositions are those invariable words that serve to link two words or sentences and express the relationship between them. Then, to understand the user’s intention, this recent Google update doesn’t miss a single detail. It analyses the prepositions within a query phrase to project the results focused on the actual needs of the user.


Next, we will show you some examples so you can understand:


Examples of BERT’s differences


Before BERT, the algorithm ignored the “to” preposition in the phrase “2019 Brazil travelers to the USA need a visa”. Because of this, the first result of SERPs responded to a search intention of “American citizens can travel to Brazil without a Visa”.


In opposition, we have that, after implementing BERT, the algorithm took into account the “to” preposition. Thus, BERT gives it enough value as a determining element to understand the true search intention. Thanks to it, it adapts the new result in the SERP to “Brazilian travelers who want to travel to the US and want to get Visa information”.


Know the BERT algorithm


Knowing this key information, and even if BERT is not a ranking factor. We can apply certain changes in the way of writing our content to position ourselves better on Google. This feature is unprecedented in a Google algorithm and in any of its updates.


Google BERT is an open-source neuronal network programmed to process natural language. This means that it can improve and train itself to offer more precise answers and solve doubts and questions.


Although, it’s not a ranking factor by itself. Google BERT implementation of such upgrades shows that it’s necessary to examine the new principles and methods to follow. That way we can establish ourselves at the top of the search engine results list.


How are the dynamics of Google Bert?


In general, BERT’s proposed dynamics make it much more important to develop conversational content. And to not focus only on filling the texts with highly elaborated keywords. Since if we leave out prepositions and other linguistics elements this can cause spontaneity to get lost.


The principal aim is to focus on contextualizing every topic very well and expressing it. Both in the SEO title and content and not focus on the textual aspect. Without a doubt, we must integrate all this into the usual practices for the development of content. It must mainly reflect the understanding of the buyer and their stage in the sales funnel.


How can we conclude?


We explained BERT’s definition, which, in summary, is an update where its main objective is to understand, as precisely as possible, what humans mean when we search for something on Google or when we do a voice search.


Likewise, we understood the workings of a few algorithms like Google BERT and their importance in this heavily digital transformation influenced age. Where the internet and its platforms are essential tools to connect with the public.


BluCactus - computer with important informationIn addition, it’s important to appreciate that, although it seems like a great challenge, BERT isn’t a problem for SEO. On the contrary. It’s an opportunity to achieve optimal and reasonable organic positioning. This wonderful update from Google gives us information about the importance of developing truly human content, messages, and interaction flow.


Many times, we expect the contextualization system to be positively valued since it focuses on the Artificial Intelligence system, which can identify the user’s intention.


Natural language processing, known as NLP, challenges us to consider our communication strategies on the Internet. As if we did it face to face, with the closeness and human sense that this entails.


Can you understand what Google Bert is about? It’s too easy! If you have any doubt or questions, you can leave it in the comments. We read you! To learn more, subscribe to our daily newsletter and let yourself get surprised by the news from Digital Marketing.


You can follow us on our social networks and expand your knowledge with our content. We are BluCactus. We are a team in charge of solving your problems. Count on us.


Quote your project to let us create your SEO Project
to increase your audience and sales today!