Top 5 Important Sports Marketing Strategies. What do you think of when you hear sports marketing?


While Super Bowl commercials and athlete endorsement deals are well-known examples of sports marketing in the real world, sports marketing also includes marketing strategies. It plans to build a brand around health or inspiration. Using sports marketing strategies can add serious appeal for many consumers, from young to old.


You can be encouraging, empowering, or whatever message and company image you’re attempting to convey. The tone and personality of sports, athletics, or fitness brands can make or break how successful you are. 


Sports Marketing may seem like a particular subsection of marketing; however, it is allencompassing and covers many different business sectors. There are many similarities to other types of marketing, but other factors make it unique.


Learn what it takes to create professional sports marketing strategies by studying these top 5 elite unmatched strategies!  


Focus on One Target Audience


BluCactus - Focus on One Target AudienceYou may ask yourself: How do I make my product or service stand out? 


In sports marketing, there are thousands of competing products and similar services, some of which even have similarsounding names. It’s extremely easy for whatever you’re trying to promote to get lost in the shuffle. 


It would help if you focused on your niche. This is part of the market you are meant to specialize in. In sports, it can mean many different things, but it can refer to: 


  • Location (customers, workplace, HQ, physical channels)
  • Age
  • Interests (Hobbies and market similarities
  • Lifestyle
  • Income
  • Seriousness/Product Level (Amateur, Professional, Recreational, Children’s)


There’s a priority to differentiate what you’re doing and to have a clear image of what exactly you’re bringing to market. A rollout timeline or goal-oriented ideas of achievement can help push your sports marketing to the next step. 


Gaining actual users and customers is the next step. Strategies such as search engine optimization basing decisions on analytics are an excellent way to guarantee clicks. 


But there are other ways of getting your name out there in marketing. You might find yourself lost here if things are being promoted quickly. You’ll be thinking hey, how do I build traction online?


Use Influencers Through social media


BluCactus - Use Influencers Through social media for your sports marketing strategyEngaging audiences in any business and platform is about building trust and genuine connections. Social media influencers are a super impactful marketing tool, specifically those that hold a prominent voice in sports or athletics, are a super impactful marketing tool. 


These influencers can directly sell anything you can offer, serve as a reputable source, and even show off the product in content or pre-video advertisements. 


Social media has been an emerging source of marketing over the past couple of decades, and now with the introduction of shortform content and the rise of platforms such as TikTok, collaborating with an influencer prominent in the field you’re working with is essential for you and your advertising message to be heard. An influencer will make your business communications sound a lot more authentic.


There’s more to social media and online platforms than just that. What else could you use to optimize socials? 


Create Tailored Custom Content


BluCactus - Create Tailored Custom ContentIf there is one thing sports fans and your customers are always in love with, it is engaging content with their favorite sports in the spotlight. The main gist and focus should be skilled athletes or whoever will use your product or service proficiently. Your user base will appreciate it. 


Brands such as Nike, Adidas, and Lululemon consistently make content pieces and videos to promote their sales. Sometimes, you won’t even know you’re watching branded content until the outro plays, and by that point, the customer is usually sold. 


You need to maximize the pre-existing networks of enthusiastic sports fans by scratching the itch of need and what they want to watch. You will open up your audience to new capacities and, hopefully, introduce them to what you’re marketing. 


Enable Promotions & Giveaways


BluCactus - Enable Promotions & Giveaways for your marketing strategySome of the most exciting elements of sports marketing come from its ties to popular sports and athletes. When developing your sports marketing strategy, consider that you’ll need to encourage people to use your product or service. Both literally and figuratively, are they buying what you’re selling?


Using promotional contests is a fantastic way to get individuals involved. Contests can draw interest in your company’s ideals and attract new followers to engage with your social media platforms. Promotions can create buzz and enhance customer outreach and interaction tenfold, especially if you have a face or motivating factor behind the brand. 


Be Relevant


BluCactus - american football - Sports Marketing StrategiesFinally, it’s crucial to further the boundaries of traditional marketing and look for ways to promote corporate social responsibility in your brand.


Working with charities, the military, and many existing non-profit sports programs can help elevate your company’s credibility in athletics. Little leagues, after-school programs, and matching donations with a publicity campaign can uniquely align your brand’s name with events people care about. 


Now more than ever, individuals care deeply about what a company stands for and who they are aligned with. Do you want to have your own image? Do you want to stand out?


All of these are possible. However in the 21st Century, there is an ongoing need to control public relations around these issues, especially for industries about fitness and expensive sports franchises. 


There’s a lot of good to be done and money to be made, but it’s not an easy roadmap. 


Despite so much to manage, these five strategies can help streamline and innovate your marketing goals. Sports & Leisure, Athletics, and Fitness are all innovative industries  with exponential growth. It is just a matter of executing it all correctly.


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Learn all about Sportswashing and how it affects Sports Marketing. Sport, in its various disciplines, is a practice that exalts nations, fills their fellow citizens with pride, and can show the best side of a country in the United States and many other countries.


However, sometimes, certain sporting events tarnish their reputation by being linked to governments whose practices are not the best. As well as, carrying out renowned activities in countries that are not in line with prevailing social and human worldwide norms.


To try to validate this type of event, the organizers, as well as the countries, seek the sponsorship of renowned brands and alliances with favorite teams, which have a good track record and a high number of followers and fans and manage to divert the attention of another type of circumstances of a social or political nature that arise in the host country.


All this seeks to improve the image of a government or the perception that the rest of the world may have regarding a specific country. This includes its customs, way of governing, specifically its practices regarding the prevalence of human rights.


This is known as Sportswashing, which does not have to do with the monetary aspect. Although this factor influences, it is more inclined to clean up the moral image of a country where many brands participate as sponsors and ambassadors engaging in advertising.


But how does this work, and how can it affect a brand? Continue reading so that you know about this practice that is so current today.


What is Sportswashing?


BluCactus - sports marketing - FIFA 2023Sportswashing is the practice carried out by a person, group, corporation, or nation-state. A sport or a major sporting event is used as a marketing strategy to improve a damaged reputation, caused by bad political or social practices.


Thus, sportswashing is carried out by the organizations of sporting events, the purchase or sponsorship of teams, or through participation in the sport itself. Therefore, brands play a relevant and determining role in this.


At the state level, this is a sportswashing done to clean up the image of a government. To divert attention from the history of erroneous practices regarding the protection and prevalence of human rights and other types of scandals they need to get away from the local and even global public eye.


How brands and advertising influence sportswashing


BluCactus - sports marketing - FIFA 2023Sportswashing is a strategy that could be understood as how a country or government shows itself to the world in an attempt to improve its image and reputation. Brands act as sponsors of events to be held. In these places whose policies are in question, this sportswashing is considered a way of advertising or marketing.


However, the presence of brands is necessary for sportswashing because they serve as an endorsement of competitions and tournaments. The more recognized the sponsors are, the greater acceptance they will have on the part of the public. It will also serve to convince those who are reluctant to attend or participate in any way, either as a protest or to go against the host country’s values.


In sportswashing, they use sport by appealing to the feelings and emotions of fans, spectators, and followers to change the perception of a country, its government, and even people or individuals. For example, an athlete involved in a scandal or has been a participant in activities or attitudes contrary to morality and good customs.


Therefore, when seeing a well-known sponsoring brand or institution such as UNICEF, or Emirates, among others, many people probably look at the event with different eyes and perceive it differently. They end up accepting it and even attending games without considering or actively criticizing the policy that governs the host country.


Sportswashing features


BluCactus - sports marketing - FIFA 2023

  • It seeks to improve the reputation of countries with regimes that violate human rights and have poor foreign policy records.
  • Achieve popular acceptance through the participation of recognized brands, including sports and entertainment personalities.
  • There is a justification for the enjoyment of the sport.
  • It is a way of advertising.
  • A large amount of money is invested to achieve the goals.







Sportswashing and history


BluCactus - sports marketing - FIFA 2023Sportswashing is not something remotely close to our time today. It is a fairly old practice since the Berlin Olympic Games, held in 1936, and the Soccer World Cup in Italy in 1934, when Italy was held under Nazi and fascist regimes. These are the first cases of sportswashing in history. Although the respective rulers did not seek to cover up their actions, they did aim to exalt their nationalism, political system, and image before the world. Therefore, it is also considered a case of sportswashing.


Another almost emblematic one was the Soccer World Cup in Argentina in 1978, a country that two years before had gone through a coup and was governed by the armed forces under a repressive regime. The sporting event was used by the government and by some human rights organizations to make propaganda about the national reorganization process.


Throughout the years, and even more so today, we have seen how sports competitions are carried out in countries where there are evident violations of human rights or that are governed by oppressive governments. The most recent example is the Qatar Soccer World Cup 2022, which was held recently. Days before its inauguration, the boycott and protests will intensify over the working conditions of those who dedicated themselves to building the stadiums and the prohibitions for the tourists, among others. 


Sportswashing and Marketing


BluCactus - sports marketing - FIFAAs we mentioned before, brands play a fundamental role in this sportswashing strategy. Since a recognized and respected name in the commercial environment that lives as a sponsor in a relevant event will give it validity and boost public acceptance. Even when it is held in countries far removed from good human, political, and social practices.


In many cases, brands are driven by the desire and objective of getting more customers and being recognized and achieving that visibility they need to position themselves. However, along the way, they may come across these types of offers to participate in events classified as sportswashing, being on the wrong side, and giving the wrong message to the public.


Consequences for a brand being part of sportswashing


BluCactus - sports marketing - FIFACertainly, a brand may have established a contract with a sporting event long before selecting the venue where it will be held. In legal terms, it could be cumbersome not to comply with a contract and the monetary losses that it would entail. However, the viewing public cannot know these details on many occasions.


Therefore, if the sponsoring brand does not establish a strong and well-defined position of its values ​​and objectives and its relationship with the event or its organizers, it may fall into the same bag as these.


In general, it could confuse the true meaning of why they are participating and associate them with a simple unscrupulous profit at the expense of repression.


BluCactus - sports marketing - SportswashingTherefore, a brand cannot assume a duality concerning its position. Since it must decide if it will work based on a current of, for example, inclusion and sustainability and in favor of creating a better society for all, or it will tip its balance in favor of supporting oppressive regimes.


For this reason, the importance of making the position very clear since the risk and consequences of not doing so are significant.


When creating an association, mutual support is also born; the brands invest a lot of money to improve their image. Yet, if a sporting event becomes contaminated in the eyes of the fans, this will reach and infect the brand in the same way.


Solutions for brands


BluCactus - sports marketing - FIFA - SportswashingWe know that the essence of sport is, first of all, health. At the same time, it contains an endless number of positive values, both personal and social. For this reason, it is well-received whenever we see a brand linked to a team or a particular sporting event since both organizations share the same meaning.


Although, if the person behind the organization of a championship or at the head of a team is a bad actor, this calls into question those campaigns for social causes and all the publicity created around giving visibility to the event.


Before this situation, brands could play a key role in establishing standards and take advantage of their presence to speak out against the lack of ethics and practices in sports sponsorship. Since there are divided opinions among fans, there is no it can be assumed that everyone cares or ignores it.


One solution is not to participate as an official sponsor of an event that is a case of sportswashing. In this way, they can operate more safely without being compromised by the event organizers or the host country and logically avoid affecting the brand’s image.


Ken Schreck BluCactus +1 469 206 5510The relationship of sportswashing with brands is a matter that must be treated with kid gloves. Thanks to the fact that image is everything in this field, and with the rise of social media, reality can now be distorted.


If you want to improve your brand’s perception and increase your clientele and sales, you are in the right place with the experts at BluCactus.


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Discover the best sports apps of 2022. There are many different professional sports leagues in the US, each with several teams and a robust fanbase. Given all of the sports teams and events that exist, it’s no mystery why many people want to stay up to date on all the latest sports news.


The most common way to watch sports has been on TV. However, the times are changing. For various reasons ranging from the transfer of rights from one channel to another to the rise of subscription-based streaming services, watching a game is no longer as easy as it used to be.


Similarly, different time zones and morning games cause inconveniences. Some fans might not be able to watch games from home like they typically do if they have time conflicts with work or other commitments. Examples of this include the World Cup and the Olympics, whose venues vary year by year. Hosted internationally, their schedules are often inconvenient for those who live in America.


Sports apps have become more and more popular because they present a solution to this problem. They allow the game to be shown in real-time, and whoever downloads the app can enjoy the content live from wherever they are.


In addition, they offer more options than just broadcasting live games. It is possible to stay on top of your favorite sports and teams, statistics, positions, calendars, news, and more. This makes them a very complete alternative for those who want to be up to date on the sports world.


One of the biggest and best advantages is that most sports apps are free and easily accessible. You only need to have a good Internet connection or data plan to enjoy the content without interruptions and at any time and place.


Best Sports Apps in 2022


Sky Sports, Live Football


BluCactus - Discover the best sports apps of 2022 - SkysportsAs its name indicates, this application developed by Sky UK Limited and Sky Sports Live Football specializes solely in the so-called king of sports, soccer.


It offers live streaming of soccer club matches from any existing league, including the World Cup.


And it also provides a high score table and leaderboard.


It is only available for download on Android through the Play Store.


This app is considered one of the best soccer-oriented sports applications.


Movistar +


BluCactus - movistarThe important Spanish telecommunications and media company has expanded its services by venturing into the world of mobile applications, offering various options for its users and affiliates.


Movistar plus is presented as an alternative for watching a wide variety of sports.


It is a free application and is available for both Android and iOS users. However, to enjoy the app, it is necessary to be an active client of the company. Users must have an account with any of Movistar’s services or products.


A strong point of Movistar’s is that they have permits for all European games in all sports categories. There is a guaranteed wide catalog of options to watch.


There is good news for soccer fans, too. A complete program including LaLiga Santander, Copa del Rey, and the Champions League is available, to the delight of fans of this sport.


BluCactus - mobdroMobdro


Mobdro Sport is a sports streaming application available for mobile phones and smart TVs.


It is compatible with Android and iOS and offers a wide range of sports categories at your fingertips. You can easily enjoy all the emotion that a match evokes.


Some outstanding categories offered by Mibdro are Formula 1, Moto GP, and soccer, as well as others in high demand. They also have videos available both in high resolution and in lower quality for the selection that best suits you.


The app is compatible with smart TV, iPad, Firestick, Kindle Fire, and Mac.


Orange TV


BluCactus - Discover the best sports apps of 2022 - orange tvOrange SA is a multinational French company that offers telecommunications services. It offers mobile and fixed telephony, internet, and television.


It operates in a similar way to Movistar, and consequently also has a mobile application. Its app is one of the best in its category. Similar to Movistar, it is also necessary to be a customer and have an account for users to enjoy Orange TV.


An important aspect to keep in mind is that Orange TV has several options when it comes to the packages offered. These are connected to the service that the contracted client has. The amount of programming will depend on the cost of the main service. The more expensive it is the better the app’s sports package.


BluCactus - Discover the best sports apps of 2022 - sportsDirecTV Sport


This app doesn’t need much of an introduction. DirecTV has always had its programmatic focus oriented towards prominence in sports. Its television package offers several channels exclusively for sports programming, featuring the transmission of matches and exclusive sporting events.


Just like on TV, their mobile app offers exactly the same thing. DirecTV has almost all of the sports rights, so its programming is wide and diverse.


It is available only for Android devices, and like the applications above, it is necessary to subscribe to the satellite television service to access the application and enjoy its content.




BluCactus - Discover the best sports apps of 2022 - ESPNESPNPlay is one of the most downloaded mobile applications. It is very complete, offering information and transmission of all sports matches, not focusing on just one sport like other applications.


Game dates, standings, results, and many other related sports options, can be found on this application. However, the greatest attraction is the ability to watch games live. The app offers the same programming broadcasted on the television channel.


You don’t need a paid subscription, and it’s compatible with Android and iOS. You only need an internet connection to enjoy it wherever and whenever you are.




BluCactus - futbolAnother football-oriented application is Forza Football, considered one of the best alternatives when it comes to sports applications.


Here you will find everything regarding football from the matches to the teams of your choice.


Additionally, there is news, summaries, and access to fan community forums.


If this is your favorite sport, it is the ideal time to try the application and enjoy everything it can offer you. Stay up to date with everything that has to do with football and your favorite team.




BluCactus - marcaMarca is possibly one of the world’s most popular, well-known, and trafficked sports portals. On this website, originally from Spain, you can find everything related to the sports world. They recently updated their mobile application through which, along with the computer version, you can keep up to date on everything that happens in sports.


It has various content formats including videos, photographs, blogs, and news. It also offers coverage of different sports disciplines, including soccer, basketball, Formula 1, Moto GP, tennis, and cycling.


Marca offers live broadcasts of matches and sports-related events such as press conferences, drafts, etc.


The application’s homepage suggests the most viewed or visited recent content. You can customize the application with your favorite team’s colors, choose your favorite team, and make sure you don’t miss anything. One key bonus is that you can link your phone’s calendar with the match schedule and avoid missing a game.


BluCactus - 365



With a user-attributed Apple App Store score of 4.7, 365Scores is considered one of the best sports streaming apps.


With it you can live scores and match highlights. It offers a wide range of sports, such as soccer, rugby, basketball, ice hockey, tennis, cricket, baseball, American football, volleyball, and handball, to satisfy all tastes.


It allows you to configure the app according to your sports, team, and notification preferences. It also features the latest news to keep you aware of what’s happening in the world of sports.


NHL Game Center


BluCactus - Discover the best sports apps of 2022 - nhlAs its name implies, this application aims to exclusively show games and information from the American National Hockey League. Although not as popular as other sports, it has formed its group of loyal fans over the years to achieve greater visibility.


It is available for download in both the Android Play Store and the iOS App Store. The app offers its users the streaming of live matches in excellent quality.


It is not a new application, having existed since 2006. It’s longevity has bolstered its reputation and allows it to guarantee reliability. Like most of the other apps mentioned, it shows live matches, statistics, news, results, standings, and more


Risks of resorting to applications of dubious origin


BluCactus - Conoce cuáles son los perfiles profesionales más buscados en el ámbito del marketing digital -With the decline of traditional TV programming and the rise of subscription-based streaming platforms, sports pages and applications are more and more relevant. They make following your favorite teams easy and enjoyable.


However, sometimes the need to be informed and watch a game live without losing excitement and exclusivity can lead us to install dangerous applications or resort to harmful websites that can put the security of our data and privacy at risk.


Most of these types of websites request a registration to access the content. The data that we provide might be severely compromised.


Ken Schreck BluCactus +1 469 206 5510Likewise, when we download an application from a third party whose origin cannot be verified, both our phone and our privacy are at risk.


These programs usually contain viruses, malware, spyware, Trojans, etc.


To avoid this type of situation, limit yourself to downloading applications from your operating system’s official app store. For Android users, this would be the Play Store, and for iOS users, this would be the App Store. Avoid putting yourself at risk and regretting things later.


Enjoy your favorite sport from the comfort of your home or wherever you are with the applications we have mentioned.


And if you are interested in this article and want to know more about the world of digital marketing, do not hesitate to contact us. You can also subscribe to our weekly newsletter.


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What is sports marketing? Sports, without a doubt, is capable of moving masses, uniting people in the same feeling, and reaching large audiences. The influx of public, spectators, and viewers that sports are capable of capturing offers a business opportunity for companies to make themselves known.


BluCactus - What is sports marketing?The feelings and passion that sport awakens make it a very effective tool when implementing marketing strategies.


But what is sports marketing? Well, sports marketing is a segmentation of traditional marketing. Its goal is to generate business opportunities through sports as the main tool.


In this medium, the sponsors of the athletes and advertising broadcasted through different media such as radio, television, internet, stadiums, digital media, etc., are also involved.


It’s also important to note that sports marketing isn’t only applicable to the upper echelons of sports. Brands can also use it for minor, university, college, regional, and local leagues.




The use of sports marketing is nothing new. Its origins go back to 1920, in the United States, when some companies decided to make alliances with major league teams to promote their products.


BluCactus - What is sports marketing?Over time, the dissemination strategies varied, incorporating advertising during the narration of the games and then moving on to television.


In the 1970s and 1980s, sponsorships by major brands like Nike and Adidas, among others, began to be seen for athletes. In fact, most of them are still in force today, as well as the incorporation of athletes in advertising campaigns for non-sports products such as food, services, etc.


With the internet, more spaces began to be exploited. For example, the promotion of tickets, products of a certain brand, and events. On the other hand, stadiums started to broadcast advertising messages.


Another irrefutable fact that demonstrates the scope of sport is the use of digital media in-game seasons, since regardless of the sport, the interaction with each event causes significant traffic on the internet, creating trends and viral content within hours.


Types of sports marketing


Within this branch of the sports world, we can see different types of marketing depending on the objective you want to promote. For this, we have:


Sports marketing


It seeks the promotion of sport itself and its benefits to health and well-being.


Event marketing


Its main objective is the publicity of a certain sporting event to generate a call for mass attendance while seeking to produce a return on investment for sponsors.


Product or service marketing


As its name indicates, it seeks to promote a sports service or product through the image or person of a recognized athlete, an ordinary person, or by generating a message that highlights the values ​​and benefits of sport and the benefits of the marketing object.


Sports marketing


Its main spokesperson is an athlete. In this type of marketing, the player or athlete is sought to be the image of a brand, and the public associates him with its values.


Athletes perform the function of influencers to generate greater public attraction to the brand and increase both visibility, reputation, and sales.


BluCactus - What is sports marketing?Objectives of sports marketing


The point of view of sports marketing is to engage more people to increase sales, appealing to the emotions generated by a certain sport, as well as a recognized athlete, accepted positively and whose values ​​go hand in hand with the mission and vision of the brand.


Importance and benefits of sports marketing


This type of marketing is important since it allows the development of a brand through the image and influence that a certain sportsperson, athlete, or sporting event may have before the gaze of a large public that ranges from children to older adults.


As for its benefits, we have that sport is an attractive focus for people who share the values ​​and philosophies of one or several disciplines. On the other hand, sports fans also identify with an athlete, either through fanaticism or another approach. This in turn promotes the increase of the target, loyalty of new clients and sales.


How can we carry out sports marketing?


To do sports marketing, you must know the needs and objectives of the client. Because of this, you need to take into account:


BluCactus - What is sports marketing?Audience


The public is divided into three significant fragments: athletes who actively practice some discipline or physical activity constantly, whether professionally or not.


Fans are sports fanatics who attend events and follow them on radio or television.


Sports consumers may not play sports as actively but spend on shoes, clothing, or other apparel frequently.




You must be up-to-date with current events and sporting events.




For the sake of the events, you should look for the promotion of products or services.


Content plan


Create a plan based on the tools offered by digital marketing, always accompanied by valuable content.


Now, once you know the above, you can plan and execute the strategy based on:


Carry out a market study


You must know your audience, their tastes, preferences, and needs. Aside from this, you should also know which sports they follow or are adept at, the athletes they follow, what types of products and brands they consume.


BluCactus - What is sports marketing?Set goals and objectives


Ask yourself, first, what advantages your company will obtain in the short and long term, and based on the answers, you can start planning your action plan.


Define the means to use


Define the ways you’re going to communicate with the public. All while taking into account the financial resources to be used. After this, you should follow up to verify what works and what does not.


Interact with your audience


Find a way to connect with them directly. This way, you can learn about their tastes and preferences first-hand and achieve greater public engagement.


Promote experiences


Find a way to connect with the emotions generated by sport through valuable experiences.


What are sports marketing strategies?


Among the most important strategies when putting sports marketing into practice, we have:


  • Identify the public.
  • Position the brand so that it has visibility and recognition.
  • Deliver an effective and convincing message to the target audience.
  • Choose the best channels for communication-based on the preferences of the public.
  • Promote collaborations that add value. For example, renowned athletes, emblematic places, and associations. This will improve the image of the brand and attract more people.
  • Organize sporting events to reach audiences that cannot be captured or reached in any other way.


Recognized brands that work with sports marketing:


  • Pepsi
  • Red Bull
  • Sony
  • Coca-Cola
  • Tag


The world of sports marketing is extensive, which provides endless opportunities for brands to position themselves and grow exponentially.


It will always be a wise choice because sport is directly related to feelings.


This promotes the creation of an emotional bond with the right audience.


As a result, they can turn into messengers of the brand.


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