We already know social media’s importance for online businesses and even more within fashion brands. Your brand should always reflect your values, motivation, and preferences. However, many clothing brands are still very focused on selling only their goods. Some don’t take the time to think about what their consumers need, want, or desire in terms of fashion apparel. Today, we are glad to share 15 creative content ideas that will attract customers to your brand.
Content creation is essential since it helps show the range of products in creative ways. Besides, it allows you to communicate everything behind the brand. This is because potential customers are real people looking for more than “just products.”
People attach importance to the experience they have when creating content. They want to see products, but they also want to learn how it’s made. In other words, if you keep your content insightful and engaging, readers will see you as a valuable source of information. This is a crucial way to help your business attract new customers and improve customer satisfaction.
15 content ideas for fashion brands
How do you begin using content marketing to promote your brand and establish yourself as a fashion industry leader? The first step is quite simple. It would be best if you started by delving deeper into what content marketing entails. If you want to learn more about doing that, keep reading.
It’s now or never. You need to adapt to the changing market and use content marketing to ensure long-term success and development. And here is the perfect place to learn just that with the best 15 fashion content ideas that can provide your fashion brand’s success.
These incredible fashion marketing strategies are a great way to understand how to sell online and increase sales. We hope these ideas serve as an inspiration for your content!
#1 Don’t ignore the power of product tutorials.
Remember, your ultimate goal should always be to maintain customer loyalty. And product tutorials can do just that. Start by helping current and potential customers appreciate the importance of what you’re offering. Besides, you can easily demonstrate the best way to use your product with product tutorials. However, first things first, you need to choose a platform that best suits your needs. We suggest YouTube and Instagram because they are the most popular and effective channels for this type of fashion marketing strategy.
Many girls indeed suffer when deciding what to wear, so they tend to watch tutorials to get a clear idea of what’s trending. In that case, this is the ideal moment to let those creative juices flow with unique fashion combinations. Besides, it’s an excellent way not always to be selling something. Thus, it’s more natural. Showing is always more powerful than telling, and tutorials are a great way to bring that to life.
For example, The girls at The Dignanis started to create product tutorials that could inspire their potential customers with thousands of ideas on how to use their beautiful scarves.
They did it through videos and photos. In them, they managed to show different techniques and creative style ideas for any occasion.
As a result, their direct sales had a significant increase, but what also improved was their customer reach. So this is the moment to get inspired and put this idea to work in your favor, and you’ll be creating a charming product tutorial in no time!
#2 Optimize the customer experience by answering frequently asked questions in a creative way
Answering frequently asked questions from your customers in a creative way is yet another great option to boost your sales.
Keeping the customers satisfied is not that complicated. What if you try to make a more original video or tutorial video? This way, you can take advantage of people’s questions.
If you’re trying to improve the customer experience (or refine it), it’s crucial to know the customers better than they know themselves. Thanks to this, you will be able to create unique content and improve the shopping experience, especially for those future customers who probably had the same questions.
Here, a perfect example is the girls from Bord who created a story on Instagram. In it, they shared a step-by-step guide on how to install their organization panels.
Perhaps this was a common question that many people had. So, because of this, they thought of a unique way to answer these questions through a story that everyone could see.
Inside the store, they created response ideas with different sections, and with them, they answered the most frequently asked questions. Some of them were quite simple. For example, how to choose the size of the ring, how to place the earrings, or how to clean the accessories.
#3 Create and share the stories behind the products
Within our 15 content ideas for fashion brands, there is yet another powerful way to create content by sharing the story behind your products.
There is always a story that begins with the business and ends with the company’s products. There is a reason why stories will always help us connect. Simon Sinek, a motivational speaker, once stated that “People don’t buy what you do; they buy why you do it. If you talk about what you believe, you will attract those who believe what you believe.” So, in other words, when creating a story behind your brand and products, you must answer these three questions:
- What do you do?
- How will you do it?
- Why do you do it?
If you truthfully answer these questions, you will be able to start sharing a type of content that will emotionally connect your brand to your potential customers. Remember this strategy seeks to make your customers understand that your products are so much more than meets the eye.
Here, we expose the Baumm brand, a business that is dedicated to creating backpacks with reused paragliders. It’s not just another backpack as we know it. Besides, there is a story behind each product concerning sustainable materials and where said fabric was before it became a backpack.
They have to show innovation through sustainability. This way, their potential clients see the soul and history behind their products.
#4 Creative alliances to show the products in use
When you create alliances with other people, you aren’t always the one who is showing the products. It’s also a great idea to create content and attract more attention.
For example, the girls from Bord recently did this in a super authentic way.
They know that their organizational panels are a great product, especially for creative entrepreneurs.
So, they also know that these people need to have their work items on hand and in order.
They summoned 15 entrepreneurs to do a photo session, in which the organization was on their behalf. Also, they asked them to bring their favorite items of work.
Finally, they created beautiful photos of their panels displaying a variety of shapes and areas in which people can use them.
Additionally, each of those 15 entrepreneurs shared the photos on their social media. Thus, this increased the number of people they reached with their brand.
It’s a very original idea from which you can draw for inspiration. Alliances don’t always have to be with influencers or people with billions of followers. You also don’t need to pay a fortune for a mention.
It’s preferable to do it with people with fewer followers but who have constant interaction with their audience.
#5 Customers themselves to display the products in use, 15 content ideas for fashion brands
Another way to achieve something similar to the previous point is to take advantage of the customers to show the products in use.
What better than the people who choose and like what you offer to show it and help more people know you?
An example of this is Juli Santini. She is an apparel designer who organizes an afternoon tea every month. Here, she invites her main clients to try on clothes. But that’s not all, they also spend an afternoon with her and take photos.
This is a great way to stay in touch and know your clients more. It also gives exclusive and preferential treatment to its most loyal clients.
In the same way, it’s a very original way to have infinite photos of the garments in use with the different “models”.
#6 Educational content about the benefits of the products
This content depends solely on the type of product you sell. Not all products solve problems, as some benefit from one in particular. Instead, this content is ideal if your product is within this area.
Here, you can explain, based on your experience, the benefits that the product offers when used. If you sell skin products and know how to use them, sharing your knowledge can benefit you.
Don’t just talk about your products, but also about the other benefits that people are looking for when buying them.
As a result, you can attract potential customers by sharing tips and helpful information. This, in turn, will help them to promote the importance of the product.
#7 Creative photos to show the products in different uses, 15 content ideas for fashion brands
This point is essential. Photographs are vital content to attract potential customers to the brand.
The issue is that there are so many but so many images circling social media. So, to attract attention, you must use a lot of creativity for the photos. Remember to try not always to show the products in the same way, every time.
Consider that potential clients see thousands of photos on their social media platforms per day. Thus, the photos have to stand out from the rest to grab their attention in a few seconds.
This is easier said than done, but nowadays, not having quality photos is not an option. Remember that we live in a world where visual content is essential.
They don’t have to be of professional quality. However, they must be well made and of excellent quality. This is because this will make someone interested in seeing and knowing more about your brand or not.
For example, Ringo’s workers are a great example: they focused their entire store on a single product. They created original and attractive photographs to display them in different usage situations.
#8 Use user-created content
A way to create content is also to take advantage of the content created by your users. Knowing how to use it wisely and effectively, whether for companies large or small, builds knowledge and brand loyalty for you.
While you may not have the budget to hire a macro-influencer, sharing user-generated content is possible. The best thing about this is that it is practically free.
Like, for example, Glossier made product placement essential to their brand’s success when they launched their beauty line. They also made sure that their packaging was photogenic and adapted for Instagram.
When you scroll through their Instagram feed, you can see several posts from micro-influencers showing pink cheeks and glossy lips.
On the other hand, ASOS takes user-generated content to the next level. They do this by creating Instagram profiles for their influencers.
Such influencers attract followers on their pages to create a community on their ASOS profiles. This is where people can only share ASOS content.
#9 Fashion news, 15 content ideas for fashion brands
Try not to focus everything on your product. News, catwalks, trends, presentations of brands, or famous people that firms take as an image always surround fashion. Besides, this is part of the brand and its themes that always interest a passionate fashion reader.
The news of the world of fashion usually is given in an image within a dynamic blog.
So, if something characterizes fashion is dynamism. Your brand has to convey the feeling that with its information, the reader will be up-to-date on everything that happens in fashion and its latest trends.
You have to think just like a follower of yours would think. If you are a fan of fashion, you will love to keep up with the latest news.
Thus, it’s also great content, and it will probably gain more audience.
A blog can not only have content “seen”. It also has to have innovative content and news, apart from informing are constantly transcending.
#10 Post with lists and compilations
Users and fans receive and accept posts with lists well. Likewise, the power of the information collected by the same published grid is contextualized.
It’s a strategy that, if used well, is fantastic. Besides, it can be used to create a link-building strategy. This favors exchanging links between those responsible for the products cited in the lists and your blog.
The informative content always has a high value. This is because the target or the lead will find a more or less extensive list of products in it. Likewise, this list will include a review of the qualities and a direction to broader descriptions.
If your blog has already created a theme with chained posts, these lists can also serve as scripts or indexes that point to content on your blog.
#11 The power of videos, 15 content ideas for fashion brands
The world of marketing is getting bigger and bigger. There is no reason why social media shouldn’t take advantage of this resource. One of the most popular ways is to broadcast live to your audience.
We can see that the audiovisual part of it marketing is very present nowadays. So, with the rise of video apps, they have gained space in blogs and social media platforms. Thus, if you like videos, exploit your creativity and show the essence of your brand through them.
If you don’t like videos, you can develop other audiovisual ideas. This way, people can see your brand through audiovisual spaces. We should note that the videos attract attention since they generate curiosity in people.
This encourages a sense of urgency and a rejection of loss. Because the more videos you make, the more people will have the space to see you. So, they won’t miss out on what you show in this way.
This is because when social media platforms warn their followers that the broadcast has started, users want to know what you will show in the video, and they have to see it at that exact moment.
And if they miss it, the only way to see it is if you or the person streaming life posts the entire stream. This is only if you want to.
Since if you publish the video, you can lose the audience. Why? Because they already know that you will publish.
Whereas, if you only do life, it will motivate users to watch it fully and be aware of your publications.
This also makes live broadcasts a great way to draw public attention to whatever else you are doing.
#12 Survey the audience
There is no better way to know what content may or may not be for your brand than to talk to your fans, followers, and audience.
Social media platforms work with constant “social” motivation to stay active.
How do you get “social”?
It’s achieved with the interaction you have with your followers. The best way to maintain interaction on social media is to communicate with followers.
They are the ones who indirectly decide what you place on your brand. Without them, no brand could progress. What the follower thinks is precious.
That’s why it’s essential to give it the value it deserves and always treat it with respect.
You have to listen and know how to apply what you learn.
The first step is to create a survey that allows you to do this in a fun and straightforward way.
We leave you with a word to keep in mind: balance.
It’s important not to fall into either extreme.
The first would be to ask only random questions with no importance.
This will indicate that the survey was done solely to follow the trend and not generate value.
The second would be to interrogate the audience with many questions and always on serious issues. You must choose the middle ground, asking what type of content the public wants to see on the blog, among other similar things.
#13 Analyze the metrics of social profiles
You may first think that since it’s possible to analyze social profile metrics, you can create content for your blog.
It may be a tedious task, but the data doesn’t show robust information that can strengthen your overall strategy.
You need to know how to track the correct data and understand what it tells you about your business.
Based on the analyzes carried out, you will have greater clarity to decide related to factors such as:
- Publication frequency
- Types of content you should share
- Better times to reach a wider audience.
With this data, you will know when to publish the content to reach more followers. But not only that, but with it, you will also know what content to publish.
We recommend running a posting grid after analyzing the data mentioned above.
#14 Use in a good mood, 15 content ideas for fashion brands
Another good way to create content is by using humor. Nowadays, there are many emojis, GIFs, and trendy memes. So, these deserve a notable place in your marketing strategy.
As much as you are a fashionable profile, this doesn’t mean that it has to be extravagant and boring. On the contrary, it can be a lot of fun.
It’s essential to consider the environment, which is naturally relaxed. Also, enjoy it as much as you can and put a good mood in all your posts.
This will humanize the brand and bring them closer to people. You will also increase engagement when you create a good post.
Just remember to be cautious with humor. Do nothing burlesque, as fashion is severe and classy. However, you can add a fun and exotic touch.
We also don’t recommend making jokes about delicate topics, and that has nothing to do with fashion.
#15 Content curation
Finally, one way to create content is by curating old or previously used content.
It would help if you took the time to produce quality content and look back at what was already published. Also, give your audience fresh materials that are still important to your followers.
We can say that content curation opens doors. You can highlight the content already published without repeating, just highlighting.
This creates value for followers and your brand, allowing you to position yourself. Besides, forming new spontaneous partnerships can generate opportunities for future joint marketing.
Conclusion of 15 content ideas for fashion brands
The 15 ideas mentioned above are some suggestions that you can implement within your website, blog, or page in which the central theme is fashion.
Each of these suggestions stands out for a particular action. So, it’s up to you if you agree to follow our advice. As an agency specializing in Fashion Marketing, we are happy to present ideas that may help you.
In short, it takes organization, time, and creativity to carry out all these suggestions and with a strategy behind everything.
If you are looking for support to expand the content of your page, don’t hesitate to contact us. Our agency has specialists who will help you achieve your primary objective, to sell!
Likewise, we invite you to follow us on our social media platforms and subscribe to our daily newsletter.