A corporate identity is everything that refers to the presentation of a company: the image and personality that is created for the company and with which the public associates it. Corporate identity design refers to the creative decisions of a corporation. It includes aspects such as the use of a certain word in a slogan and the selection of colors or typography. A professional corporate design company develops strong and appealing corporate identities to help you reach your target audience.
Corporate identity is important because it is always perceived by prospects and potential clients. For example, black and blue have different emotional and semantic connotations. Black is elegant, sober and more adult; Blue is simple, fresh and friendly. A logo written in black will not cause the same or similar impression as a logo written in blue.
It is important to reach the target audience and to proceed to create an emotional relationship with your customers. The best way to develop a corporate identity is to always think of how you want to be seen by your customers and also by the competition.