Corporate Identity Design Company

As a professional marketing and graphic design agency, in BluCactus we’re specialists in corporate identity development.

As a professional marketing and graphic design company, at BluCactus we’re specialists in corporate identity development. Our experienced team of professionals makes us the corporate identity design company that you have been looking for. In today’s competitive marketing, a strong corporate identity can help you stand out from the competition.

Corporate identity is the representation of a conceptual image that a viewer has of an organization or a company. It’s important to emphasize that corporate identity is not just about a company’s logo. The corporate identity is your company’s personality. It’s the image, the sensations, the emotions, the philosophy, and the values that your business represents.

BluCactus --Corporate Identity Development
BluCactus - Corporate Identity Development

Corporate Identity Development

A corporate identity package conveys a unique and memorable image

A company’s corporate identity encompasses all of the visual elements of a company. For example, logo design or all corporate graphic design, which refers to the development of the communicational visual elements of a company. Fonts, colors, and corporate stationery are also part of a company’s corporate identity. Therefore, corporate identity ensures both external and internal communications of the company be consistent.

Through visual means, corporate identity conveys the intangible aspects of a company. For example, the philosophy of the organization, its mission, and its values. Effective corporate identity helps you reach your target audience.

BluCactus, Corporate Identity Agency

Now, more than ever, organizations need to carry out actions that led them to create an eye-catching, modern, and attractive brand image. The objective of our graphic design and marketing team is to find the corporate identity that conveys a unique and comprehensive visual concept of your brand and leaves a striking impression in your audience. For that purpose, we will build a corporate identity manual for your business to follow so you can build up a brand that inspires trust and reliability in your customers.

BluCactus - Corporate Identity Agency

What is a corporate identity?

A corporate identity is everything that alludes to the presentation of a company: the image and personality of a company perceived by its audience. Corporate identity design refers to the creative decisions of a corporation. It includes aspects such as the use of a certain word in a slogan and the choice of colors or typography. A professional corporate identity design company develops strong and appealing corporate identities that help enterprises reach their target audiences.

Corporate identity plays a key role in your company’s success since it is the general perception of your prospects and potential clients about your brand, products, and services. For that reason, it is of great importance, for example, choosing the colors of your logo. Black and blue have different emotional and semantic connotations. Black is elegant, bold, and sober. Blue is simple, fresh, and friendly. In this way, a logo designed in black will not cause the same impression as a logo with a blue design.

A creative identity design aims at engaging your audience

To boost your business, it is important to reach your target audience effectively and to create an emotional connection with your customers. Thus, the best way to develop a corporate identity design is to take into account the impression you would like to leave in your customers and how to differentiate yourself from the competition.

What is the corporate identity for?

The concept that a corporate identity design reflects

A corporate identity includes much more than just a logo, it’s a reflection of a company’s personality and its way of working. As a corporate identity design company, our job is to capture these elements with a creative visual concept that leaves a remarkable impression on your target audience. A logo design is part of a corporate identity, but corporate identity design is a much broader field. At BluCactus, brand identity company, we offer a comprehensive corporate identity package that includes all the visual elements you need to have a versatile and striking corporate identity.

 

Compelling corporate identity design: a strategy to succeed

 

A corporate identity design includes guidelines for the creation of a web page, brochures, and digital commercial catalogs. Means of communication that are part of a company’s marketing plan. Therefore, a good corporate identity manual is essential for the right performance of a brand. BluCactus’ corporate identity services focus on designing unique and eye-catching visual elements that represent your company’s personality and, thus, allow you to captivate your customers and succeed in the market.

BluCactus - What is the corporate identity for?
BluCactus - How is a corporate identity developed?

What involves Corporate Identity Development?

The main aspect to consider is the image you want to project and the audience you want to reach. In this way, the corporate identity of a restaurant will not be conceived in the same way as the corporate identity of a clinic. Even though both businesses aim at conveying an image of commitment to high-quality service, the second one must cause a more serious impression than the first one.

Corporate Identity Agency

Corporate identity is the visual representation of a company or organization. This identity will depend on the image or visual concept that a branding agency will develop for the company. Simply put, corporate identity is a company’s cover letter. It’s the image that the company conveys to the world.

Corporate identity not only comprises a company’s logo or business card design. It also includes corporate stationery, typography, corporate colors, auxiliary graphic elements, website design, interior design, and corporate architecture.

Why is corporate identity design important in a company?

Because a company without corporate identity goes unnoticed by customers or users. Many times, a company without corporate identity conveys a lack of seriousness and commitment towards its customers, which affects its reputation.

In this way, corporate identity is an added value for your business. A company with a corporate identity has intangible values. For example, a mission, vision, and philosophy. To represent these values, it’s necessary to add tangible aspects. For example, brand, typography, corporate colors, and complementary graphic elements to reinforce the brand and, therefore, give the company a stronger image.

Having a corporate identity will help your company in several ways

  • Be easily recognized and remembered by customers.
  • Build a positive reputation.
  • Promote your business (through advertising items such as pens, mousepads, pencils, decals, erasers, glasses, etc.).
  • Increase the scope of your brand thanks to engaging corporate identity design.
  • Visually differentiate yourself from the competition.

To design your corporate identity, designers research the background of your company to develop an attractive image. Their goal is to create a design that suits your company’s style, conveys its values, and captivate your target audience. Hence, a well-thought corporate identity is a strategic tool that allows you to achieve a competitive advantage. In this way, a stunning design leads you to reach your business goals.

BluCactus - Having a corporate identity will help your company in several ways
BluCactus - What is a corporate identity Manual?

What is a corporate identity manual?

It is a document that CI branding agencies create and deliver along with the brand image design or redesign of a company. A corporate identity manual defines and collects the elements that are part of the visual identity of a brand.

Why is a corporate identity manual important?

A corporate identity manual is a set of guidelines for corporate identity applications. In other words, instructions about how to use your corporate graphics to build a strong brand identity. The corporate identity design of your brand should never be left to chance in any context. Hence, every single detail of it must be adapted to a defined style. In this way, showing a coherent and consistent corporate identity you will be able to inspire trust, reliability, and professionalism in your audience.

BluCactus - Why is a corporate identity Manual Important?

What does the corporate identity manual include?

At BluCactus, we use an extensive corporate identity manual with guidelines for all possible designs. It includes the following sections:

What it contains is

BluCactus - Logo and its versions

Logo and its formats

The logo of your brand or company is a powerful marketing tool that communicates key information about your business. A corporate identity manual includes instructions on how to use it effectively.

Typefaces

Within the corporate identity development, graphic designers specify a series of font styles that better convey your company’s personality and indicate when it is more convenient using them.

BluCactus - Typefaces

Corporate Colors

Your corporate identity design will have a color scheme that evokes the emotions you want to inspire in your target audience. Both main and complementary colors must be reflected in the manual along with their specific functionalities.

Graphic Line

When creating a brand, its graphic line must be defined. A graphic line corresponds to the layout guidelines for your communication materials, which contribute to building a positive reputation.

BluCactus - Graphic Line
BluCactus - Icons

Icons

Icons are very useful to describe the functions and features of a website with an interactive approach. Besides, they help you explain the steps of processes and make them easier to understand for users.

BluCactus Corporate Identity Design Company - Contact Us for Corporate Identity Development +1 469 206 5510

Contact us today for more information

BluCactus is a professional corporate identity design company that can help your business have a professional and unique visual identity. Contact us now and we will develop a powerful corporate identity for your brand or company.