Make the best choice for your company: Differences between a landing page and a website
What is the difference between a landing page and a website? There are different pages, but this time we will only talk about the so-called “landing pages”. Not only but we will also talk about websites.
So if you have a website, you must want to attract potential clients. However, you ask yourself this, is enough to have just one website to meet my goal?
Do you know what a landing page is?
And what is the difference between a landing page and a website?
In this blog, we will explain the differences between a landing page and a website.
After this, you will know what they are for and when to use each one.
What is a landing page?
A landing page, as we said before, is a page whose only aim is for the user to leave their data in the contact form. After this, we can carry out an email marketing campaign.
The first difference between a landing page and a website is that the first comprises the conversion. Since it does not disperse the user, they receive all the information they need. Thus, if they are interested, they will leave their data.
We don’t create landing pages to position ourselves on Google. We do it to attract the largest number of leads as quickly as possible.
The strategies to attract potential customers to a landing page can be:
- Sponsored or pay-per-click (PPC) ads like Google Adwords or Facebook Ads.
- Through the use of social networks, for example, Facebook and Twitter.
- Using a QR code.
Once you have an optimal and optimized database, it will be time to create the marketing funnel.
This comprises scheduling a series of informative and sales emails to communicate and convert. In this sense, it will be necessary to clean which emails they open the most and which ones have a higher conversion.
Differences between a landing page and a website. Can you have a landing page without a website?
It’s complicated. The answer could be both yes and no.
On the Internet is possible to find some cases of this.
An example can be when it comes to selling info-products, which are digital products.
Some companies use a set of strategies that only include the use of landing pages.
However, if your B2B company aims to generate business opportunities through the internet, it’s important that the landing page also relates to a website.
Why does this happen?
Because the website and landing pages have different functions.
The website builds trust in your company.
On the other hand, a landing page aims to get the contact information of potential clients.
What benefit do I get from having a landing page?
Landing pages are a proven method of generating leads and building a strong email list. The more landing pages you have, the higher the conversion rate.
Websites with 30 or more landing pages reach seven times the potential customers of a site with just 10.
Landing pages with multiple offers achieve 266% fewer opportunities than individual offer pages.
44% of inbound search links lead to a home page, not a landing page.
Differences between a landing page and a website. When should I use a landing page on my website?
At this point, you should probably be clear about what a landing page is and what it’s for.
Landing pages benefit conversions, either through more sales or email capture.
If you are selling products online, you need a page to carry out the transaction of each product.
A particular offer on a landing page increases conversions by 226%.
But you also need this type of page to get new customers, offer online reservations, offer free trials, increase trust, and improve relationships with future customers.
Rich content pages
Although they are not the best tool to segment and target a specific market when creating a marketing campaign, they work.
Long content pages are perfectly designed to:
- Free content (an ebook).
- Free trials.
- Book an appointment.
- Subscriptions to monthly newsletters.
Differences between a landing page and a website, What is a website?
A website’s main objective is to let people know about the person or company behind it.
For example, what services it offers, testimonials from other clients, how it works, and how to contact it.
With websites, the visual aspect is very important.
Why is it so important?
Imagine that a potential client visits your desktop.
How would you serve this potential client?
What experience can you give them? What action do you want them to take?
Don’t forget that a website represents your business on the Internet.
Imagine a slow page, has no images, or has no contact information.
Differences between a landing page and a website. What can a person think when entering for the first time?
This gives the impression that the company is careless or that it’s doesn’t have good management.
This is because, if the website is like this, imagine how’s the company itself.
Now, commercially, your website is a salesperson working 24 hours a day.
So, it’s responsible for explaining your product or service, show its benefits, what the competitive differentials are, and create gain the trust of a potential client for your company. Your website tells your potential clients why they must buy from your company and not from your competition.
What benefit do I get from having a website?
We talked about the benefits you can get from using a landing page. Now, we will explain the benefits of websites:
Present and represent your company
A website is an ideal space to attract future clients, whether to sell some product or service. It’s the first image that the client takes of your business.
So, this means that the client will be able to compare you from your competition and choose you if they think you’re the one. Thus, it’s important to have an online presence as it conveys more prestige and quality.
Differences between a landing page and a website, Customer Support
Having a website allows you to be in immediate contact with your customers.
That way they can consult or view your products or services whenever they want to.
That gives them confidence and security. In the same way, it allows you to answer the opinions of those customers.
Many users give a lot of importance to this because if you do not respond “quickly”, they may think you don’t care about your business.
This can, in turn, make them stop visiting your website and not become your client.
Information and position
Today, the highest percentage of searches for professionals is done through the Internet.
When people browse the net, they must find you in the first positions.
That’s why so important to have good SEO positioning.
If your website is fine, but the SEO is you don’t do good SEO, people may not find your page in the first few search results.
Differences between a landing page and a website, FAQ
It’s very possible that you received the same email twice or calls about the same question from clients.
Are we right?
So, with a website, you can create a FAQ section.
Here, you can write the most common questions along with their answers.
That way you will save time not only for you but for the client.
Excellent cost-benefit ratio
A website has a low cost compared to other advertising media.
Besides, once the investment is made, it pays off in a short time.
Differences between a landing page and a website, Reach a wider audience
With a website, you can expand borders and attract clients from other cities or countries.
Likewise, it’s useful and reliable to the clients it already has, offering them advantages or motivating them with content of interest.
Your clients will also be able to recommend it easier, through email or social media.
Differences between a landing page and a website
Next, we will explain the differences between a website and a landing page:
A website has a navigation menu that allows visitors to interact with different elements and information within it.
A landing page, on the other hand, doesn’t have this feature.
Created with a specific aim
We create a landing page with a very particular objective, and that is that it can reach new prospects in the world of marketing. We call this “leads” and it has no navigation menu. This, in order not to distract visitors.
These pages have a very precise feature that is to act on a CTA.
However, on a website, visitors have more than one action to do, so it’s harder to win future leads. This can only make the process more difficult, but it’s not impossible.
As an agency of marketing, we are pleased to allow you to create your website. Remember that a website with good content will be easier when guiding users to become customers.
Once visitors stop at a website, they lie down in a place full of information.
That’s when they can’t stop talking about how amazing your product or service is.
It also mentions all the benefits that your potential customers can get.
Don’t forget the purpose for which you created your landing page.
Based on this, you will be able to decide on the concrete action that you want your visitors to take.
Whereas, on a website, the user chooses what to do, search for what services they offer, or know where in the city you are located.
They go to a segment
One benefit of having landing pages is that we can direct them to a very particular segment.
We adapt all the content for the prospect we want to reach.
On the other hand, on a website, the content is the same for all visitors.
Landing pages are the heart of online marketing campaigns.
There are a host of strategies and tactics that can be employed to increase the number of conversions. This way, you can begin to see the results you have always wanted to achieve in your business.
If you haven’t implemented these methods yet, we recommend that you start with one or two.
Take the test and you will see that the results will always get better.
On the other hand, websites are like the business card of a person or company.
They are those that show us what the company looks like, how it’s distributed, where it’s located, what functions it does and its origin.
For that reason, it’s so important that whoever does that work, does it in the best way. This is because, if a website is not well seen, people will probably not visit it again. Besides, you can also earn a bad reputation for the comments that are sent from mouth to mouth.
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