Google Adwords campaigns from digital marketing agency BluCactus

There is no bigger audience than Google’s. Be it on their web browsers or on mobile, millions of people use Google’s search engine every day. For that reason, Google AdWords is one of the best tools to utilize when it comes to digital marketing.

However, Google AdWords is also a complicated service that might result in businesses losing money. Because of that, you need a digital marketing agency to help you with your Google AdWords campaigns. BluCactus is a specialized digital marketing company and is the option you are looking for.

BluCactus Google Adwords Agency

What is Google Adwords?

Although we are calling it Google AdWords for your convenience, it is no longer called that. On July 24th, 2018, Google changed its name to Google Ads. Google Ads (AKA Google AdWords) is an advertisement service designed and developed by Google.

When using Google AdWords, advertisers pay Google so that the digital giant shows small advertisements from those businesses. These advertisements can be service offers, product lists or even videos. The advertisements shown in Google Ads are displayed to the users in Google’s massive advertisement network. To clarify, this means that they’re displayed when people are searching in Google’s search engine.

Google AdWords’ system is partially based on the use of cookies. To explain, it uses cookies to determine the users’ location and browsing habits. For that reason, they’re able to do targeted advertisements. In addition, they also use a list of keywords determined by the advertisers.

How does Google AdWords, currently known as Google Ads, work?

On accounts of these previously defined two factors, Google can provide a good service for their clients. Google uses both the keyword list and the cookies to be selective with who they show the ads to. They only show the ads in the result pages in which they think they will be relevant. In addition, Google Ads clients only pay when users decide to click on the advertisement.

Furthermore, Google AdWords utilizes a special system to determine the pricing for advertisers. They use a unique strategy called pay-per-click. Therefore, the advertiser pays when a click is made on the advertisement that they have made. Google Ads’ client makes an offer on keywords related to their product or service. Likewise, the advertisers will determine the time at which the ads will come out. Also, the frequency with which the advertisements will appear.

These two variables will depend on how much money you have bid on the keywords. Your advertisements’ appearance will change depending on how high your bid is. For instance, if your bid is high, your advertisement will appear more frequently. In the same way, bidding more money will show your ad during the hours which Google’s search service is used the most.

Localize your advertisements in Google Ads’ service

Google Adwords’ program includes advertisement distribution on local, national and international levels. Text advertisements in Google Ads are somewhat short. They consist of 2 headings with 30 characters. Besides that, they have a description of 80 characters in total. Also, they might display 40 characters long URL.

Blucactus Google Ads showing on screen with coins in front of it
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How can Google Adwords, or Google Ads, help me?

As you sure know, everyone uses Google to find information. To put it differently, most consumers use Google Search before they buy a product or hire a service. In this situation, the search engine helps them to know more and make decisions about their future purchase. To do this, consumers usually search for reviews and make comparisons between different options.

Google AdWords provides a wide variety of benefits for advertisers. Today, it is considered one of the most important tools for digital marketing. For that reason, it is considered necessary. If a company or business wants to keep a competitive advantage, they need to use Google Ads.

One of the main advantages of Google AdWords when compared to other marketing tools, is that it gives you immediate exposure. As a result, your advertisement can increase your web traffic very quickly. This happens because your advertisement will appear in the first 5 results of the keyword search in Google’s search page.

Targeted Ads

Since Google Search is the most used search engine on the planet, you are guaranteed the maximum level of exposure to potential customers/clients. Google Search is the place with the largest number of visits compared to the whole internet. That is why very few things can give you more visibility than advertising on Google.

Google AdWords also gives your business an advantage in reaching your target audience. Your advertisements won’t be shown to just anyone. If configured properly, Google Ads will make sure your ads are shown to true potential clients.

As we discussed, Ads in Google Ads appear in the results pages of Google Search. Because of that, Google will make sure that the ads will only appear to the right person. To explain, the ads will only be shown to those that search for subjects related to your services or products.

What are the benefits of Google AdWords, now known as Google Ads?

Compared to normal online advertising, Google AdWords targeting is even more specific. It doesn’t just focus on people searching for related keywords. Google uses a system called geotargeting. Geotargeting ensures that your ads will only be shown to a certain segment of the users of Google Search. For instance, users in the right geographical position. If your ads are for a restaurant in Dallas, Texas, only people in Dallas are going to see it.

Another very useful service of Google AdWords is that it gives you frequent and periodical results reports. Thanks to this, you’re going to be able to know which keywords are working and which aren’t. Owing to Google’s reports, you will be able to improve your marketing strategy. Similarly, it tells you which of your ads receive the most clicks among many other useful details.

Google AdWords, it’s pricing advantages and the need for a digital marketing agency

Pricing is the most important part of Google Ads. In fact, experts in digital marketing agencies say that it’s the reason for its effectiveness and success. Google AdWords has options for all budgets. As a result, your business’ size isn’t relevant. Rest assured, Google Ads has the perfect option for you.

All you need is plan how much money you’re willing to spend. On the other hand, an effective marketing strategy should be developed. However, not everyone can be successful in Google AdWords. Experience and expertise are required. For that reason, the help of a digital marketing agency like BluCactus is very important.

BluCactus Business man dancing on money coins in front of Google Ads Logo

How do you get a good result in a Google AdWords campaign?

Using Google AdWords isn’t easy. Because it’s necessary to know the relevant and popular keywords. Likewise, you need to know the most effective keywords related to your business. Also, it’s important to write a very appealing and eye-catching text for your advertisement. The ad must contain, in very few words, a lot of content.

In addition, a well-designed landing page is key. Making the right people click your link isn’t enough. For that reason, you need a landing page that turns users into clients. As a result, you need the help of a marketing specialist in a company specialized in Google AdWords. BluCactus can be very helpful in making your investment very effective. Maximize your return on investment with our help.

There are many ways Google AdWords can make you lose money. For example, only an average of 3% of keywords works out. This percentage refers to the keywords for which advertisers make bids. Only 3% of all keywords result in sales. Because of this, we can deduce that 97% of the keywords result in a loss of money. In this case, you’re wasting your time and effort in reaching users that aren’t interested in your product or service.

Hiring BluCactus, an expert agency in Google AdWords and digital marketing, is a great decision

Hiring an expert team from a digital marketing agency for Google AdWords is your best choice to improve your chances of success. Starting from knowing and analyzing the market. To understanding and capitalizing on how consumers behave.

At BluCactus, a Google AdWords agency that works worldwide, you’re going to find that expert. We’re going to turn your Google Ads campaign into a success.

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BluCactus, affordable quality Google Ads Services

We know you might think this must be expensive. Is it?! At BluCactus you will be surprised by the value and return on investment we bring to your business. Our experts will bring you more value than anyone you can hire in-house. We are confident we can get you the highest conversion rate for your ads.

For this reason, we don’t just place ads; we create them and treat them as pieces of art. Each ad should reflect your business goals and appeal to your client needs. At BluCactus we work with a team effort to bring the best of our marketing, business development, and technical expertise to serve your needs.

Contact us and one of our experts will get back to you to discuss your marketing goals and give you a sense of what we can do for you. BluCactus is the partner you can count on.

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