7 crucial questions to ask before hiring an SEO company

BluCactus - 7 crucial questions to ask before hiring an SEO company
Can you imagine how many other websites are talking about the same topic you are going to create a post about it?  ask yourself, why are these specific sites showing up on the top of Google searches? Do you need to hire an SEO company?

You could have even had trouble to get to this piece that I have written. If you have just landed on my page, then we are both very lucky people for finding each other in all this clutter.

You may have found me through Google, or maybe someone shared my content. So, I’m glad it caught your attention enough for you read it. I will do my best to keep you interested and informed on this page thats a promise.

SEO has the facilities and capacities to make your site popular in Dallas, even if you are from Houston. Accordingly, when hiring an SEO company it doesn’t matter much if you are going to hire an SEO company from Taxes or outside of the United States.

But are all these cases adequate to depend on when building your site? Absolutely not, I could tell you that I adopted an advanced approach to let you see me through the internet´s mess. This approach is called SEO. You have certainly heard about it before


Should you hire an SEO company or an SEO expert?

We all know that SEO increases your website visibility and authority regardless of your business size, and the type of your industry. SEO will help your business to progress to the next level, make your potential customers trust you, generate leads, and finally, make deals.

Organic Search is the most powerful source of site traffic

SEO is the best investment to ensure your website is going to have a high ranking on Google.

Anyone who has a business, whatever your company is either large or just starting, Google cares more about the numbers of website visitors. It watches the indicator that tells it if the business is doing great or not. But did you know that what should matter to you is the quality of this traffic and not only the quantity?

You don’t need all these uninterested traffic. Your business needs people who will turn into your customers and then your loyal customers.

When you open any search engine, you have a particular trend. You skim the search engine results until you find what you want. That´s organic search.

Indeed, you have to know that the internet user is so impatient. Once he notices you are talking about boring stuff, he is going to turn around to search for somewhere. Here, it comes to the importance of SEO to keep organic search traffic flooding to your site.

Helps you understand the way of how the web works

We all know that the internet consists of a set of endless series of complex algorithms to form websites. This coding language links websites with the most relevant search terms you enter in the search engine. So, what directs these search results to your website?

The simple answer is SEO. SEO´s job is to optimize your website for applicable search terms to generate leads for specific sites and stay away from others.

Ultimately, when you are mindful of SEO tools, approaches, and strategies, you will perceive the environment of the internet, and how the search engine reads your published content.

BluCactus - Speaker inside a circle that helps communicateHelps you increase your brand awareness

Any business company has a goal of building brand awareness, to reach their potential customers in, for example, San Antonio when the physical location of your company is in Houston or Dallas, and also be able to create a reputation here.

This is done because it is known that if done in the right way, cash flow will increase. The bad news is that if your website is not high and successful on the search rankings this goal would be very hard to achieve. The good news is that by taking advantage of SEO your expectations can become reality So, will my brand awareness increase if I utilize SEO tools? Certainly, YES.

Helps you build reliability and trust

We all tend to trust in top search results regardless it seems not to be relevant to your search. The ultimate goal for hiring an SEO company or SEO expert is to make your website discoverable in search.

But the matter is not that easy as it depends on user behavior, quality of content, loading of pages, and so on.

Like in a real-life, you need some time, effort, ethics, and moral behaviors to let people trust you. Your voice of authority also needs some efforts to earn the trust of your customers.

SEO plays a prominent role in boosting your position. It helps you earn credibility.


Hiring SEO Expert vs. Hiring an SEO Company

You might have adequate experience with SEO. But do you think your experience will enhance your online appearance among jam-packed web pages? Do you know how many websites launch every day? 100, 200, maybe 2000. Not even close. We get 547,200 new websites worldwide! This means that every minute the total number of the websites grew approximately by 380.

So, you need SEO help whatever it is hiring an SEO company or SEO expert. So here are the pros and cons of each type to help you determine what you desire.


Hiring an SEO expert Pros and Cons

We can divide SEO experts into freelance and in-house experts. The first one is a specialist who often works for an hour, day or task. The second one is an expert; you are probably going to hire him to be part of your team regardless if he works for a full-time or part-time job.

Freelance SEO’s pros:

They generally offer a cost-effective service. As well as, you have the opportunity to choose the hourly rate according to your budget.

Freelance SEO experts have more time compared to SEO companies as they don’t have so many projects. Moreover, you will have the accessibility to control your work and feel free to pass on your feedback

Freelance SEO’s cons:

The problem of hiring a freelance SEO expert is that you might not be able to assess his quality of work, especially if you don’t have any knowledge about search engine tools.

Another issue is that you perhaps couldn’t reach the right person if you rely on referral recommendation. Most importantly is that you may struggle to communicate with him as some freelancers don’t have that commitment to replay to you all time.

SEO In-house’s pros:

Going with SEO in-house experts will make you feel more comfortable as you see what is going with your work. You also can keep in touch with him anytime. So, there are no worries that he is going to disappear anywhere.

SEO in-house expert tends to be more committed to your task as he is already a member of all this structure, and he will be more attentive about the importance of this project to your company.

SEO In-house’s cons:

Firstly, Bringing SEO in-house experts could cost you more money if you need a whole team. Besides, hiring a full-time SEO expert might be a long process as it takes more time to find the perfect candidate.

Secondly, to find an SEO expert to work form your office is also a big deal. Hence, hiring freelance SEO or In-House SEO leads to the same result. They both need to work distant except in the second case, it’s going to be more expensive.


Hiring an SEO Company Pros and Cons

Another choice is hiring an SEO company, and here are the pros and cons.

SEO Company’s pros:

If you want a skillful team with more ideas, hiring an SEO company will be the optimal alternative.

Also, an SEO company is going to be more affordable and with a broader team that will work on your project. An SEO company will give you objective feedback based on SEO trends and strategies due to the fact that they tend to be more experienced.

SEO Company’s cons:

Here the biggest challenge is hiring an SEO company that seems to be more appropriate to your business. You also could face a problem when it comes to changing your marketing objectives. Even though, you can overcome it if you have a straightforward agreement including all details in the process.


What questions should you ask before hiring an SEO company

Once you settle whether you are going to hire an SEO expert or SEO company, there are some questions you should ask to win.


BluCactus - Ranking because of hiring an SEO company in a circle1. Where is their site on Google ranking?

It doesn’t matter to ask help from someone who couldn’t even help himself. You should double-check the SEO company which will help your website. But you must also be careful, as not all high-ranking companies necessarily useful when it comes to your specific market segment. Besides, the years that the SEO company is not all that counts. As you may encounter an SEO company with many years of experience but it still gets stuck with an old version of strategies that no longer work. So, it shouldn’t be the most important criteria when considering hiring an SEO company.


BluCactus - Site needs help with hiring an SEO company to rank in Google2. How will they help your site’s ranking?

Anyone knows how to use keywords, and how to build internal and external links. But things can’t go on like this. To establish an influential website, you couldn’t use random keywords without an actionable plan.

Your plan to optimize your webpage should consider backlinks. As you might know, not all backlinks pick up traffic and increase leads.

One high-quality backlink could work better than thousands of poor backlinks.


BluCactus - Data and graphics on a computer inside of a circle

3. How will they inform you about all the data?

A professional SEO company is going to inform you constantly with reports. Another SEO company may provide you with quick updates per week. So, you should give an SEO company access to your website or part of it.

Ask the SEO company about their strategy of how they will be updating you before you start working together. You, also, should tell them about any changes your developer makes.  If something goes wrong and your site stops working regularly, call for a developed report about what caused it.  

BluCactus - Market in the internet on a computer and a trophy aside4. What is the status of your competitive market?

Since you decided to start a new business, you must have studied your competitive market. Now, you know where you are and where you go ahead. But, this would not run counter that you can ask before hiring an SEO company to provide you with the latest updates about your market. This outlining study will be not only for you. But also for the team in an SEO company to understand the whole status.


BluCactus - Finding data in a document inside a circle for SEO5. Can SEO company share any previous case studies with you?

Hiring an SEO company is like shopping for new glasses or a t-shirt. You need to spend money on something worth it. Unquestionably, you will go through the internet, ask for references, listen to reviews, and read case studies. We know that it’s slightly impossible to ask for all the details about their previous clients but an SEO company should be able to speak to you about at least 2-3 big clients. But if an SEO company refuses to hand over any case studies to you, it may be a sign you should worry about.  

BluCactus - Tools for SEO positioning in a circle6. Which tools do they use?

If an SEO company said it would use “tools” for optimizing SEO, you should know what these tools are. There is a vast diversity of tools and applications to improve your website. Making use of tools will help you accomplish many things in a short while with high-quality and with fewer errors.

Ask about which tools an SEO company is going to use such as: reporting tools, link building tools, technical SEO tools, and research tools. And which tools will be good enough for your company.


BluCactus - First place on a google search because of hiring an SEO company7. Can they help you be number 1 on Google?

“We will guarantee you will rank 1 on Google?”, if you heard this from a team before hiring an SEO company or an SEO expert, RUN AWAY, now.

The simple basic truth is that no one could guarantee you will get that. No one knows what will happen to Google’s algorithm tomorrow. But a professional SEO company can provide you with all approaches to help you do that.


Conclusion on hiring an SEO company

The most significant thing you should consider when hiring an SEO company is to be patient. SEO is a lasting investment. The process may take weeks or months before seeing satisfying results. These words may be painful but trust me, it’s worths it. If you need the support of a professional SEO positioning company, BluCactus has everything your business needs.

Quote your project to position your website
to increase your sales fast!

0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *