How much does a Logo Design Cost?

BluCactus - How much does a logo design cost? - title

Wondering how much does a logo design cost? A logo is an important element of your company’s brand since it impacts its public perception. As you might have experienced before, you can accurately guess the nature of a business just by looking at its logo. In this way, you can cleverly attract your target market by having your logo efficiently designed. Therefore, your business logo design is one of your most important branding investments.


A logo is a powerful lead magnet that conveys key information about your business and allows you to captivate your audience in just seconds. Consequently, it is important to have a logo design that distinguishes your company from the competition.


BluCactus - smart investmenteWhy is a logo design a smart investment?


Investing in professional logo design is a decision that leads to a high return though it is one of the bests ways to keep your customers engaged.


In other words, you will use it to improve your business.


Thanks to your logo, you will give your brand, products, or services more visibility. However, as a logo design is based on your company’s personality and the impression you want to give to your audience, its cost varies.


Logo Design Cost: Making a good investment


BluCactus - How much does a logo design cost? - good investment

As with any investment, variables such as price and potential quality should be considered.


The price of a professional logo design may vary depending on your requirements, business size, marketing research, and branding strategy. Moreover, the cost of a logo design is also subject to who you decide to hire.


Companies with low budgets ( $0 USD- $ 300 USD) may opt to design their logos on a website, use specialized software, or hire a beginner designer.


Brands with mid-range ( $ 300 USD – $ 2, 500 USD) or high-end ($ 50,000+ USD) budgets can opt for hiring an experienced designer or a professional design agency.


BluCactus -value of the costHow do professionals value the cost of your design?


The professional designer or design company in charge of creating your company’s logo will also value its cost according to the impact this product will make on your business’ public perception.


As with any investment, you must ensure that you are making the right decision when hiring a logo design service.


Whether your objective is to launch your new brand or convey a new brand image, you should consider some important aspects.


BluCactus - How much does a logo design cost? - professional people workingCost of Logo Design: Key questions that define the design of your logo.


Deciding to change your corporate image is a step that should follow, asking yourself some important questions.


Examples are: “What impact do I want to make on my leads with my logo?” “Will a new logo increase my brand’s visibility?” and “How can it help me increase my sales?”.


This way, you will get a solid idea of setting your requirements when hiring a logo design agency.


How much does a logo cost? What is the price range of a good logo design?


BluCactus - How much does a logo design cost? - professional people workingFor logos with few requirements, having them designed by an agency can cost $ 2500+ USD. This option is ideal for businesses with mid-range to high budgets.


A price that guarantees you high-quality designs from a comprehensive service of experienced designers.


Plus, they will also advise you on the best way to creatively execute your logo idea.


Thus, professional design agencies like BluCactus offer you a top-to-bottom branding package.


BluCactus - How much does a logo design cost? - font choicesWhat can you get according to your budget? How much does a logo cost in the USA?


You might wonder, what are the alternatives for every specific budget range?


Here we will show you what the pros and cons of getting a logo design with a low, medium, or high budget are:




Budget: $0 USD – $ 300 USD


BluCactus - professional men working hard

If you have a budget within this money range, you can either make your logo on a website or hire a freelance designer.


However, websites often offer limited options for creating a logo, which may not be a good option if you want to convey your brand identity effectively.


On the other hand, a skilled freelance designer might be able to create any design you want.


Nevertheless, you must make sure you can trust this professional, as there is a chance you will find unscrupulous individuals on many websites.


BluCactus - How much does a logo design cost? - woman working with her computerBudget: $ 300 USD- $ 2500 USD


If your budget is within this range, you have an appropriate budget for a logo design.


You will get an eye-catching design either by hiring a freelancer or launching a logo design contest.


Either way, both are good options for getting an impactful logo design at an affordable cost.



BluCactus - How much does a logo design cost? - professional people workingBudget: $ 2500+ USD


This is the ideal budget for a logo design, as you will get unique, competitive, and appealing logos for your company.


If you are willing to pay more for a better product, you will surely get more quality.


That is the benefit of hiring a logo design agency like BluCactus.



How much does a logo cost? Professional Design


BluCactus - How much does a logo design cost? - professional designYou should always consider hiring a professional logo design company.


How much do the services of a professional design agency cost? It depends, but they are worth it.


A professional design agency comprises a team of graphic design specialists that will properly convey your company’s values through an impactful and versatile logo.


In other words, it’s a service that ensures a logo design that communicates your brand message distinctively and effectively.


BluCactus - How much does a logo design cost? - woman working with her computer

It doesn’t matter if your business is starting or already established.


After all, having a professionally designed logo benefits companies of all sizes.


Thus, the question “How much does a logo cost?” is not as important as “How can a logo design increase my profits?.”


A well-designed professional logo will give you a competitive advantage in your market.



BluCactus - How much does a logo design cost? - professional people workingGet a powerful brand identity


Professional logo design helps you build trust with your leads. How?


It helps you make a powerful first impression that creates an emotional connection with your audience, thus increasing your brand visibility.


And in this fast-paced world, it is of utmost importance to make a positive impression on your audience to stay ahead of your competitors.


Hence, your company must have a unique and memorable logo that helps you increase the number of your customers.


Why hire a professional company for your logo design? Professional  Logo Design Cost.


BluCactus -hire a professional company

Compelling design is a powerful tool.


Many people don’t understand the competitive advantage that their logo design gives them.


Are you worried about how much a logo costs?


Its price is only a one-time investment you’ll make to achieve your desired success.


Having a logo with a great design can make the difference between success and failure. The best designs are those that help your business grow to reach its goals.


How much does logo design cost? Think big and grow successful


BluCactus - How much does a logo design cost? - professional men working

To achieve better performance and outstanding business results, you have to dream big. Your logo is a powerful marketing tool that can take your company to new heights.


Do you think your business has the right size? You can always expand your company’s horizons and grow it to greatness. A clever way to do it is by developing a powerful corporate image that allows you to expand your audience reach.


Consider that a logo is not just an image. The value of a logo not only lies in the designer’s work. Other factors influence its cost. Then, how much does a logo cost? The cost of a logo depends on your market potential. Thus, a very important point to consider is what your company will earn from it. As previously stated, a logo is an investment. Ideally, investments have an economic return.


BluCactus - How much does a logo design cost? - professional men workingReinvigorating your company’s image. How much does a logo design cost?


A logo design cost depends on the goals your company wants to achieve with it.


If you feel like your current logo doesn’t express your values.


Or if your company is branching into new territories, you might want to consider rebranding.


Successful examples 


BluCactus - microsoftCompanies like Apple and Microsoft have used this strategy to strengthen their presence and image in the eyes of their customers throughout the years.


This is a good idea if you have a new target demographic, new competition has emerged or your business has changed significantly.


However, it implies a complex process that considerably increases your logo design cost. On average, businesses can expect to invest between $ 90,000 USD- $180,000 USD in this process.


Reinvigorating your company’s image can help you keep up with the competition and reposition as a leading-edge company. Thus, your biggest worry should not be how much a logo design costs but how to manage all the benefits it will bring to your company.


The importance of a well-designed logo for branding purposes


BluCactus -brandig purposesA well-designed logo should properly represent the heart and soul of your corporate identity.


As it is one of the main graphic elements that allow people to identify and recall your brand, it should be consistently used across different communication channels. Therefore, your logo design should be included in your website, social media, business cards, products, and other elements representing your company.


Also, an effective logo design fosters a professional image and raises expectations.


That is, it makes your brand stand out and look more reliable and trustworthy. In this way, a logo design is a powerful marketing tool that boosts brand loyalty. Thus, a custom logo design’s price should be considered a smart investment.


BluCactus - How much does a logo design cost? - Suitable budgetsHow much does a logo design cost? One of the most suitable budgets for your logo design


Highly effective, breathtaking logo designs can be done at prices from $ 2500 USD up to $ 10, 000+ USD.


A professional design and branding agency often offers great branding packages that include market research, creative briefs, and design consultancy.


In this way, agencies assure you of a high-quality final product that effectively conveys your brand’s values. Besides, it will help you attract your target market, like shooting fish in a barrel.


How to recognize a good logo design?


BluCactus - How much does a logo design cost? - strabucks CoffeeA good logo design is the result of a marketing strategy that includes these key elements:


  • Simplicity: Simple logo designs are easy to recognize and remember. That is, they convey your company’s mission, vision, and values with few elements.
  • It’s memorable: Your logo is an introduction to your brand, so it needs to leave a positive and lasting impression on the audience. For instance, you might not have felt immediately in love with Starbucks’ siren logo design at first glance, but it must certainly have left a distinctive impression on you.
  • It shows a strategic color, fonts, and graphics choice: Colors play a very important role in logo design. They catch people’s attention, evoke emotions, and convey messages. Fonts and graphics also communicate your business personality. Hence, a professional logo design company should offer you an effective consultancy on which colors, fonts, and graphics better convey your corporate identity.

BluCactus - How much does a logo design cost? - professional woman workingBuild your success


A logo design aims at giving you an impressive corporate image through a creative marketing strategy.


Besides, it shows an accurate understanding of your business and its needs.


Hence, a high-quality logo design is well-thought-out.


In that sense, it should help you captivate your target audience smoothly. Therefore, you should consider defining a budget that helps you get closer to your business goals.


BluCactus - How much does a logo design cost? - people working in a logoIn general, how much does logo design cost?


As with any other service, logo design has a wide range of prices.


Depending on the graphic designer or agency you hire, the final product’s quality and its cost vary.


Reputed and highly experienced experts can offer jaw-dropping and sublime logo designs within a price range from $ 200 USD to $ 25,000 USD.


BluCactus -become aware of buyingBecome aware of what you are buying


When establishing your logo budget, you should have realistic expectations of what you can afford.


In this way, you can be sure that you will get what you want at the right price.


So, how much does a logo design cost?




BluCactus - How much does a logo design cost? - professional men workingLogos under $ 50 USD


Inexpensive logos like these have high chance of being plagiarized graphics.


In this way, they prove that it is not always true that a penny saved is earned.


Therefore, unless you are certain of the designer’s ethics, we strongly recommend avoiding this kind of logo design service.


BluCactus - How much does a logo design cost? - professional people workingLogos from $ 100 USD up to $ 1,000 USD


Logos within this price have relatively good designs, even though they might show that there was limited market research in their crafting process.


Yet, college students, designers with little experience, and young design agencies may charge these prices to attract clients.




BluCactus - How much does a logo design cost? - professional people workingLogos from $ 1,000 USD up to $ 10,000 USD


With a budget of $ 1,000 USD or more, you can get an effective design solution from an experienced designer or logo design company that adheres to professional ethics.


Either of them will plan your design based on market research, a creative brief with the client, and a solid creative concept.


Therefore, the question “How much does a logo design cost?” does not have a specific answer but an appropriate price range.


Logos of $ 10,000+ USD


BluCactus - How much does a logo design cost? - professional people workingThe design of these logos has a similar structure to those of the previous section. The key difference is that a top-notch team of designers and marketers often creates them. What does this imply? The joint work of several professionals oriented towards making your project a success.


The greatest advantage of hiring logo design companies is that they offer quality-focused services, cost-effective solutions, and a full understanding of business niches.


Hence, they often offer branding packages specially designed for you to reach your specific business goals. Thus, you will certainly get a high-quality logo that outstandingly conveys your brand’s values and satisfies your wishes.


Logo Design cost also depends on the client


BluCactus - How much does a logo design cost? - going up in sucess

Additionally, how much a logo cost also depends on your company’s potential to profit from it. As we mentioned before, a logo design is an investment in your brand that directly leads to higher revenue.


For that reason, logo design companies consider your brand scope to value the price of your logo.


In this sense, designs for businesses with a local reach do not cost the same as for businesses with national and international reach.


A professional logo design company will provide you with a whole visual identity system that will serve as a remarkable marketing tool for your business. Therefore, how much a logo design cost depends on both technical aspects and the planned scope for the logo.


How much does a logo design cost?

Logo Design Price US


ServicesFreelance / Small AgencyMedium AgencyLarge Agency
Professional Logo$500 USD$5,000 USD$25,000 USD
Logo with graphic style guide$2,000 USD$8,000 USD$45,000 USD
Logo with Corporate Identity$3,000 USD$12,000 USD$65,000 USD


BluCactus - start upBe the front-runner of your industry


Graphic design plays an important role in the modern competitive business environment. It gives your company an impressive and memorable image that inspires trust and allows you to enhance your sales. Therefore, it helps you stay ahead of the competition.


As every brand has a unique personality, the answer to “how much does a logo design cost?” is different for every particular case.


Designers implement refined strategies to create a high-impact design adjusted to your business needs.


Why hire a Logo Design Company?


BluCactus -hire a professional companyA logo is a marketing tool as powerful as any ad. It increases your brand awareness and, therefore, boosts your business.


For that reason, hiring a logo design company is an investment of great importance.


Your logo is the first interaction that prospects have with your brand.


For that reason, having an effective and professional design is imperative.


BluCactus - How much does a logo design cost? - professional men workingAfter all, a great first impression will always do wonders for your company.


How much does a logo cost? A number that depends on your marketing goals and that, conveniently, will result in a good investment.


Even though you can make your prospects become faithful clients with excellent service, a great way to attract them is by having an engaging image.


Hence, if you want to have an appealing corporate image, you should hire professionals. A professional logo design company will effectively attract your target market and drive your business to success.


Make a powerful impression on your leads


Blucactus - Ken Schreck - ContactAt BluCactus, we aim to make your company stand out from the competition. For that reason, we conduct honed market research and competitor analysis. Afterward, our top-notch designers approach your project with the information compiled.


In this way, we create iconic and versatile logos that become client magnets for your business. Thus, hiring a logo design company is a great way to scale your business for success. Contact us today for a free consultation with an expert.


An effective design is custom-made, versatile, and memorable. BluCactus Logo Design Company creates engaging corporate logos fully adapted to your business goals.


We develop all kinds of corporate identity projects. We have a team of top-notch designers and a client-oriented service that aims at building your success. Let us create your logo, and you will get the powerful brand identity you are looking for.


In addition, subscribe to our weekly newsletter to keep up to date with the latest happenings and steps to succeed. We hope you have gained insightful and motivating methods to develop your fashion company further.


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1 reply
  1. james
    james says:

    Businesses can create strong brand identities using logo design software, and agencies can do the same for clients. Logos need not be expensive to be professional.


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