New digital marketing ideas for software programmers. There’s a large amount of competition in the digital world. Because of this standing out can be a hard task to achieve. Besides, most often than not, brands don’t know where to get attention. However, a job that has become successful these past years is the one from software developers.
If you’re a freelance programmer or are starting in this sector, BluCactus can help you launch your business. Here, you will find everything you need to know to grab the attention of new customers. Let’s get started with these marketing ideas for software developers.
What does a software programmer do?
A programmer keeps and writes the set of instructions that a computer needs to work.
Thus, they are the ones who create different computer programs such as websites.
We also know them as software developers. However, they are part of a team comprised of people with different skills (mostly in computer science).
Thus, programming is one of the main practices inside the branch of computer science.
The job of a programmer consists of creating different prototypes. For this, they use a programming language that a computer can easily understand when brought together.
This profession had its beginnings from the Taylorian approach.
Then, it became a practice of functions within a company.
In short, we can say that the creation of software consists of a sequence of specialized tasks. All of them are defined by the position of the person.
By this, we mean that:
Its main function is to analyze the problems that happen with computer codes.
Besides, they also describe them to later solve them with the help of an information system.
Its job is to translate the analyst’s previous specifications into a code. For them to work inside a computer they must suit it. The said specifications are in a document known as a “Cargo Notebook”. This works as a means of communication between both the analyst and programmer.
However, software programmers have gone through many changes during the past few years. For example, now a new job exists between the analyst and programmer. Because of this, it doesn’t come as a surprise that they got the name of analyst-programmer. On the other hand, the reason this job even exists is because of some communication problems between these two professionals.
Nonetheless, analysts haven’t lost time either and got the name of software designers. When it comes to them, we can say thank you to the advances in software engineering. Now, everyone recognizes that analysis is a complex activity and distinct from design. So, in short, while analysis describes the problem, design describes the solution. In simple words, one explains “what to do” and the other “how to do it”. On the other hand, in most industrialized countries, the software designer or architect category emerged.
What is marketing?
This is where we start to mix computer professions with others that are less scientific. However, they complement each other very well. Marketing is all those different techniques and strategies that you can use to study the behavior of a market. This way you will find out if you can sell a product, service, or ideology successfully. Besides, they also help you to study the business management of a company as well as the needs of consumers.
Most often than not, people confuse the word marketing with everything that has to with advertising. However, you must remember that advertising isn’t all it can do. Marketing is also the set of strategies that you create in an organized way. So, when it comes to companies, they use these strategies to achieve a specific objective. For example, sell more or become known. Thus, all of these actions make up a marketing plan.
Marketing is an important aspect of a business. It’s not just about creating products and services and waiting for someone to buy them. Marketing allows you to get important information which will then help you make decisions in the future. On the other hand, thanks to the analytics and online reports that many tools offer, you can find out who your customers are. Thus, getting to know their tastes and what their needs are.
With marketing, you can get important information about your visitors such as:
- When your website get the most traffic.
- The country from where your visitors are.
- The average time they spend on your website.
- Their operating system.
- The articles get the most traffic.
So, even if these are simple and basic decisions for any marketing expert, many ignore the way they can benefit their business.
The perfect tool for your business
It doesn’t matter if you just started your business, are a freelancer, or want to expand your knowledge, marketing will open many doors for you. Thanks to it you will enrich your professional profile as a software developer. With it, you can learn many things and skills.
For example, content creation, graphic design, e-commerce, different strategies, and even how to use paid ads. Thus, adding greater value to your professional profile. Not only that, but all of this can also improve your company’s profile.
Types of software programmers
They are those professionals who work on the interface of an application.
This means what the user can see in an app or website.
All this work is the first impression that a customer has when entering a website.
They are those who work on the server, that is, everything that the user cannot see with the naked eye. They also handle the data and everything that represents base support for the app.
This can comprise either the infrastructure or database. Their work focuses on the operation and performance of non-visual elements.
They know database engines (MySQL, SQL) and are fluent in languages such as PHP, Ruby, Java, or Python.
They are developers who have both front-end and back-end skills at the same time.
This means that the communication layer between these two profiles disappears.
Thus, they build both the user and the server part.
Besides, they dominate the global process and don’t need to work with other programmers (front or back).
We can divide software programmers by their specialties. Here are some of them:
- Desktop Programmer: They are those who create applications for Desktop using languages such as Java, C #, C ++, Python. For example browsers like Google Chrome or email clients like Outlook.
- Mobile Developer: Finally, these developers create apps for smartphones and tablets, for Android, iOS, and Windows Phone. They can use native languages like Java and C ++. On the other hand, they can also use tools for native applications like Phonegap or Lungo. For example WhatsApp or Instagram.
Importance of marketing
Marketing is without a doubt a vital aspect for every brand, no matter new or established. This is even truer in a highly competitive world. Today, companies struggle to cover a large market share every day. The more competition and market share, the more customers.
On the other hand, higher sales also mean higher profits or in simple terms, more money.
Thus, if a business doesn’t have a well-designed or defined marketing strategy, it won’t be competitive. Besides, having a great product is not enough, you also need to know how you are going to sell it. For this, you must use different marketing strategies that can help you to achieve your goals.
What is branding?
Branding is a term that became popular in recent years. This is thanks to the arrival of new trends in marketing. In simple terms, we can say that this is the process of defining and building a brand. For this, experts carry out all kinds of processes. For example, graphics, communication, and positioning are the most used.
Branding is the management of each of the tangible and intangible elements that cover the brand. All this is done to build the brand’s message and values.
Branding covers everything that speaks for a brand. For example, its colors, style manual, typography, logo, and slogan.
Marketing ideas for software programmers. Besides, all of this affects the communication of a company and shapes its brand equity. Its main goal is to create and send a successful message with the software service within the market and position yourself as the standard in the market. Thus, with this, you won’t allow our clients to forget you.
Branding is made up of five elements:
- Naming, or creation of a name.
- Corporate identity.
- Brand loyalty.
- Brand architecture.
The importance of branding
You must understand that branding is the base of any brand or organization. Thus, having a well-defined branding will allow you to stand out from the competition.
However, you must not take this lightly. This isn’t just about choosing a simple name, logo, and company spirit. The brand comprises all the values that a company has. This, besides its image, when it comes to quality, reliability, and novelty.
Today, competition between companies is at an all-time high. Because of this, the key to the success of any brand is its power as an enabler. You can see this difference in the tangible part of a company. This is the value, credibility, and novelty of its brand. Besides, the brand of a company must tell a story and an experience when it comes to the client.
Marketing ideas for software programmers, SWOT analysis
The SWOT analysis is a test that allows you to know the strengths, opportunities, weaknesses, and threats of your company.
From this analysis, you will be able to create a business plan. This is because it systematizes every kind of information about the company and its environment. Besides, it can also help you to define your objectives. Thus, allowing you to use some strategies to achieve the said objectives of the brand.
This comprises every study or interaction between the characteristics that affect a company. Both inside and out of it. These studies have different uses and goals. Because of this, you can use it for every level of business. All with different groups of analysis.
SMART objectives are those that allow you to study the performance of business efforts in any area, be it a marketing plan or a sales plan.
You can use this in any area of the business that needs to be tidy or measured. SMART is an acronym that refers to each of the characteristics that a good goal should have. Thus, a SMART objective is:
A specific objective is limited to a specific aspect, task, or action of a company.
In marketing, a specific goal could be, for example, to increase the number of followers on social media accounts.
Each of the points is connected.
Otherwise, it is not possible to interpret if the results are within the expectations.
Besides, it is necessary to have the means to be able to measure it.
Some of the tools to measure are Google analytics and the various social media metrics.
Marketing ideas for software programmers.
By achievable we mean an objective that is perfectly achievable under the conditions available.
A relevant goal is one that is in line with the overall business objectives.
It makes no sense to consider actions whose results are not subsidiary to any of the general objectives that the company has in its development plan.
That SMART goals are temporary means that they are limited to a certain time.
All the characteristics mentioned – their specificity and measurability, their scope and relevance – depend on the time in which they must be completed.
Traditional Marketing VS Digital Marketing
Traditional marketing can, without a doubt, reach a wide amount of audience.
Because of this, experts still consider it to be the most powerful.
Its main benefit is that it can reach many audiences through different resources.
Some of them are television, radio, and the press among others. Besides, its main focus is talking about all that makes up a product.
For example, its characteristics and benefits. So, even if we live in a digital era, this type of marketing is still effective. The reason is that people can see it everywhere.
On the other hand, digital marketing has a reach that continues to grow in the digital world and digital platforms. Marketing ideas for software programmers. Besides, it keeps changing and evolving which allows you to always be up to date with the current trends. Another one of its advantages is that it focuses on the use of the product or service that you want to promote.
With the help of the internet, it’s much easier to measure each of the information you gathered from users. For this, you can use the Google Ads or Facebook Ads tools.
Digital Marketing Ideas for Software Developers
We already told you how important marketing is when offering a service or starting a business. Now, we will tell you about some of the best digital marketing ideas for software developers. This way you can use them for your own business and thus, achieve success.
Offer necessary services
We recommend offering services that no one else offers. By doing this, the client will feel the need to have support from someone who solves what no one else can. You can offer a website that has its own databases, with exclusive designs or complex formats.
Focus on the target customer
Remember to be clear about who the customer you want to address is.
Look for users who are aware of the importance of the website as a means to grow their business or increase their sales.
It is much easier to work with these clients than it is to understand the importance of their online presence.
In addition to convincing the customer that their page has value.
Look for clients who have a budget large enough to cover the cost of the website.
All while meeting each of their needs and allowing you to perform the necessary maintenance.
Marketing ideas for software programmers. Some choose to surround themselves with clients who have medium or large companies.
This is because they already have a position in the market and thus, understand the importance of their online presence.
Create a wide network of clients, offer your services on social media, and make announcements to make yourself known. Once people buy your services, you can ask for feedback.
You can then use this as a review of your business or the services you offer.
Thus, generating more trust with future customers.
As you build your brand, you have to build up your reputation with positive references and concrete projects.
Group with your peers
Connect with other developers.
They can you references so that you cover services that they cannot provide, and vice versa.
You can also learn much more from your peers than working on your own.
Use your free time
If you’re building your brand and don’t have any clients yet, you can offer jobs for nonprofits or some close clients.
By doing this you can build a useful portfolio that you can then show to your potential clients.
Offer your freelancer services to other software developer companies.
This way you will get profits from your early days.
Besides, you will also gain professional references that you can then show your clients.
BluCactus, your ally in Digital marketing
BluCactus international marketing agency serves clients all over the world.
Our specialty? The creation of web designs and SEO positioning in online searches. Besides, our group of experts is dedicated to helping businesses and brands succeed in one of the most competitive sectors in the market, the digital world.
BluCactus will accompany you every step that your brand takes.
This online marketing agency, based in Dallas, TX, seeks to strengthen your image as a brand and take it to the next level.
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