Tips on Getting Organic Traffic Through Pinterest
Tips on Getting Organic Traffic Through Pinterest. Pinterest marketing is a source of huge revenue for online businesses. With 459 million monthly active users, you can use Pinterest to direct traffic to your site or promote your products directly on the world’s 14th largest social network.
With the right marketing strategy, you can achieve the same boost in visibility through Pinterest that you expect from paid advertisement. But how do you do that? That’s what we are going to discuss here.
Let’s not make you wait further and spill the beans!
Here are 9 useful tips to become more visible on Pinterest and direct that traffic to your website:
Do Keyword Research to Know What People are Looking for
If you have a little knowledge of Google SEO, you can understand Pinterest keyword research quickly.
Before creating content for Google, we always do keyword research to learn what phrases and terms people are using to search anything related to your industry.
The same goes for Pinterest marketing. But you don’t have to use a keyword research tool to conduct this research. Pinterest keyword research is relatively simple.
Type a term or phrase related to your niche in the search bar on Pinterest and a few suggestions will appear automatically. These are actually the words and phrases people are typing to search for something in your industry.
Another way to find potential keywords is by exploring Pinterest’s explore page. Click on the featured articles and see trending searches.
Use Keywords in Titles & Descriptions
Once you have done your keyword research and jotted down the potential keywords you want to target, it’s time to use them. On Pinterest, including titles in the Pin titles – wherever possible and sound natural – as well as the descriptions.
Also, include the main keyword on your Pin image, sprinkle a few secondary ones here and there in the description. And don’t forget to add at least a couple of relevant hashtags at the end of the description.
But avoid spamming. You’re not supposed to cram keyword after keyword into your title and description to hoodwink the platform. Titles stuffed with keywords make no sense, and at the first glance, anyone can understand the pin is not worth clicking.
Pick Tempting Words, Create Curiosity
In blogging, the title is the first thing your readers see, and if it’s intriguing, they are likely to click and read your whole blog. The same goes for the pin titles and images.
Use keywords in the title and descriptions, but make sure they have the element of curiosity to entice the reader to click on the link and visit your website.
Here are 45 powerful words that can add a punch to your title and description:
- What no one tells you
- Have you heard
- Behind the Scenes
- Missing Out
- Instant Savings
But deliver what you promise. If your title says one thing while the content inside is pure fluff, you will tarnish your credibility. Don’t expect anyone to come back to your profile again.
Use Original, High-Quality Images
One of the best investments in Pinterest marketing is buying royalty-free images and customizing them as per your needs.
Freelance marketplaces connect you with some talented graphic designers who can make your images vibrant. You don’t need to hire them permanently; pay them per image.
And most importantly, don’t use licensed images. Stealing someone’s image from Facebook or Instagram and using it on your Pinterest account can land you in trouble. Your account can be blocked.
Remember, you are competing against thousands of other Pinterest users in your industry. So you have to stand out by being unique and engaging with your content.
Furthermore, optimize your images; add a backlink and a proper description. If possible, add a relevant keyword.
Consistency is the key. If you post regularly, and your content is engaging, you will acquire hundreds of loyal followers. These Pinterest users would wait eagerly for your next post to be live.
So you should either post daily or post on selective days. Thus, you will experience peak traffic during the hours or days your pins go live.
And with so many automation tools available to schedule your posts, this shouldn’t be a problem. Here are four of them:
You can prepare content in advance, even for an entire month, and schedule posts for a specific day at a specific time. This way, you don’t have to hire a social media manager to take care of everything.
Use Promoted Pins
If a marketing channel gives you the freedom to use demographics while targeting your potential customers, you ultimately expect better results.
Fortunately, Pinterest too lets you use demographics and other contextual factors to show your pins to people more likely to convert or visit your website.
Also, promoted pins extend your reach to people who may otherwise not be able to see your pins. Promoted pins get the attention of your audience and lead to more engagement and sales.
Apply for Rich Pins
Rich pins are different from normal pins because they contain extra information that helps them to become more visible on the Pinterest feed.
The icing on the cake is you get different rich pins for articles, products, recipes, movies, and apps.
The bold titles instantly grab the user’s attention on the Pinterest feed. Further, when a user clicks on the pin and scrolls down to the pin description, the meta description of the blog pops up; this feature is only for rich pins.
Promote Your Pins on Social Media
When it comes to organic promotion, social media marketing power is unfathomable. You don’t spend a penny on ads yet you acquire thousands of followers who, at some point, are bound to convert.
So there’s no point why you shouldn’t promote your pins on Instagram, Facebook, and wherever they fit without being awkward. But there’s a difference between spamming and promotion on social media.
If you litter Facebook groups with your URLs leading to Pinterest posts, it falls into spamming. And if you engage with relevant communities and share your pins as a source of information, with intentions to provide value, it falls in the promotion.
Track Your Performance
Just like any other platform, it’s crucial to track your performance on Pinterest to tweak your marketing strategy accordingly.
Once people start repinning your pins or pinning images from your website, reach out to them to build a relationship.
Share new pins that they might like from your Pinterest profile – pins that link back to your website.
If a certain pin gets a negative response, find out why; and avoid similar pins in the future. Track user behavior and give your audience what they crave.
If you feel your Pinterest marketing strategy is leading nowhere, and despite months of effort, there’s no such engagement visible, it’s time to create a new strategy.
Maybe your content is not valuable to your audience, or maybe you need better images to impress your prospects.
Sit down, analyze feedback, and act accordingly.
Author bio for this guest post:
Debora John is a UAE-based editor and journalist. She’s always been a communicator by soul, hoping to inspire others through her skills and thoughts.
She’s passionate about all things creativity, music, nature, and books/movies, and she’s brilliantly imaginative in filling out the specifics of the innovation processes and design thinking.
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