Rent a strategic outdoor advertising space
Do you want your company to stand out from the crowd? Renting outdoor advertising with BluCactus is the solution for you. Every person sees over 1,000 ads per day. You can see these ads on television, the Internet, or even on the streets. However, on average, an individual remembers only seven ads – and with digital advertising, this number is probably even smaller.
Nevertheless, the ads each person sees every day are unique to them. If someone is commuting to their work, for instance, they’ll see many outdoor advertisements on the way. These come in many shapes and sizes, but, in general, the best known are billboard ads.
Rent a Strategic Outdoor Advertising Space
A marketing tool with great visibility
As the name suggestions, outdoor advertising refers to any advertising that is displayed outside in public areas. Advertisements that occupy huge boards on both sides of the streets and highways fall into this category. Such huge ads can also be seen downtown and in other strategic places where marketing companies have placed them to publicize businesses or products.
Nowadays, panoramic ads are one of the most popular outdoor advertisement types. They are the most crucial ad type when it comes to out-of-home advertising. From restaurants to cinemas, all kinds of companies use this type of outdoor advertising.
Make a Striking and Memorable First Impression With Out-of-Home Advertising
Outdoor Advertising Agency
Both fixed and mobile outdoor advertising are impressive and stand out from the environment to capture viewers’ gaze. Texts on outdoor advertising are clear, direct, simple and related to the image. The audience understands the message at first glance and thus can immediately associate the message with the product.
A high-impact marketing tool
Outdoor advertising has numerous advantages. It’s a great addition to other advertising campaigns and is a continuous way to attract people’s attention. Additionally, it manages to impact even the most challenging target audience: people do not watch television or read print media advertising.
Large, dazzling and eye-catching
Companies usually install billboards at a considerable height in strategic locations so people can see them even when they are far away. Billboards are an essential part of outdoor advertising precisely because of that.
Companies can design billboards for you that capture the attention of drivers, motorcyclists, bystanders and anyone who wanders near your business.
Why You Should Choose Billboard Advertising
Cost-effective and engaging
Ads on billboards can be relatively cheap depending on the billboard’s size and location. For that reason, companies must consider their investment when they’re choosing the message they want to put on. As a general rule, billboard messages should be short and easy-to-read — and definitely shouldn’t be overloaded with information.
Achieve Success With Stunning Billboard Advertising
If your campaign’s objective is to increase brand awareness, billboards are a great option to do so! Otherwise, if you want to convey a lot of information about your product or service, you might consider other options — because when you use billboards, the shorter your message is, the better.
This can make the difference between successfully or unsuccessfully communicating your message to your potential customers. If you want to convey your billboard advertising properly, make sure you have a good balance between content and design.
Digital Billboard Advertising
Creative and Attractive
Digital billboards provide high levels of pleasant customer experience. Digital billboard advertising provides information dynamically, which leads to unique, captivating visual experiences. In this way, companies can create an emotional connection with viewers and encourage them to purchase their product.
Furthermore, unlike other types of out-of-home advertising, digital billboard advertising can be modified. This is a huge advantage compared to other types of advertising. Because digital billboard advertising can be quickly modified whenever you need it to be, it’s a highly flexible and cost-effective way to promote your brand or company.
For many years, businesses have used poster advertising and proximity marketing to promote products and services and sell ideas to a large number of people. In other words, they’ve been targeting potential customers at the right place at the right time using highly relevant advertisements.
Advertising is All About Graphic Balance and Physical Location
A skilled designer must place information on a billboard in a thought-provoking and visually appealing way. Images, graphics, photos and texts must represent a line of communication that allows a person’s gaze and mind to go from one point of information to another.
In other words, every graphic element on a billboard needs to be balanced. Graphic balance creates movement and dynamism. Companies use method to capture people’s attention from a great distance.
Billboards are valuable for cities with a lot of traffic, since people are forced to stare at posters when they’re stuck in traffic. Many high-traffic areas of Los Angeles, San Francisco, Chicago, Austin, and Boston have lots of billboards.
Billboard advertising is a dissemination method. Companies communicate a message with the intention of advertising a brand, product or service or promoting an event or celebration. Therefore, a billboard’s use is both commercial and informative.
For this reason, if you want to use an advertising poster, you must carefully consider its design, aesthetics and location. If you do this well, you can significantly improve the success of your marketing campaign and reach the widest possible audience. For example, if you want to increase your visibility in Texas, you might want to consider placing your ad in the Dallas-Fort Worth Metropolitan area (DFW). Why? Because you can reach a diverse and financially secure audience.
Text and fonts are essential elements of a poster. Companies can enhance them using striking colors and different font sizes, which will cause viewers to instantly notice it.
Junior posters are mainly in urban neighborhoods and on minor roads. Placed just above eye level, they can be seen as freestanding units or get mounted on the sides of buildings. Because of this, people can easily see them whether they are walking or traveling by car.
Turns Everybody’s Heads
Companies often use junior posters for their proximity to retail outlets where they can stimulate sales. Occasionally, they are available in areas where large format posters or ads may not be abundant. For that reason, junior signs are appropriate for seasonal and regional campaigns and product presentations.
Advertisers also use them to target markets in major urban areas due to their strategic display. When it comes to the billboard advertising cost, junior posters are a great option since they offer a lower cost per thousand impressions than other ad types.
Place Your Outdoor Billboard Near Points of Purchase
Junior posters reach areas with a specific niche of demographic and socio-economic targets. They’re also highly effective for short-term campaigns that require immediate consumer attention, including product and service introductions or call-to-action messages.
Furthermore, junior posters stimulate sales near points of purchase, and companies usually place them where pedestrians and motorists can see them.
As its name suggests, a digital poster is a digital image or motion graphic that shows relevant information to an audience. The information displayed on a digital sign can be anything from ticket availability to public service announcements or ads of new product lines.
Digital posters are at the forefront of business communication tools. Compared to traditional static signs, digital posters are cheaper in the long term, more visually appealing and easier to manage. For that reason, more companies switch to digital posters every year.
Transit Shelter Advertising
Seize the opportunity to increase your brand awareness
Are you seeking to reach pedestrian and vehicular traffic with your advertising message? If the answer is yes, then placing your ads in outdoor traffic shelters is the perfect solution.
Companies place outdoor traffic shelter advertisements on crowded streets in urban areas. For instance, they often post them on the inside of bus stops.
Potential readers pass them all the time, whether they’re walking or driving by, and the high number of bus stops in a city gives you the opportunity to post your messages repeatedly.
In suburban areas where bus routes branch off beyond city limits, bus shelter ads are often one of the few options to disseminate your message across the road and in front of a traveling audience.
Transit shelter advertising is often an excellent alternative for areas that do not have billboards as an advertising option. Traffic shelter advertising uses large indoor and outdoor display areas with great lighting for excellent visibility.
Transit shelter advertising is also cost-effective compared to other outdoor advertisement formats. In addition, their national presence also represents a competitive advantage for large brands.
A Powerful Presence 24/7
Urban areas never sleep — and neither does transit shelter advertising. For that reason, whenever you ask yourself, “Where can I find a billboard advertising near me?” you probably will see one before finishing the question. Transit shelter ads are highly visible even at night. We could say that these ads never stop working, as the audience can’t ignore it or turn off bus shelter advertisements.
Get in the Driver’s Seat of Your Success
Transit shelter ads effectively catch the attention of your target audience, and you can also place them strategically to reach a larger and varied audience.
Transit shelter advertising can have a greater power of influence for people waiting for a bus than many other forms of outdoor advertising. Because they wait at the bus stop for long periods of time, they’re always surrounded by the ad.
National advertising campaigns have the potential to get high levels of outreach through traffic shelter advertising. You can place them in different locations at an affordable price. Transit shelter ads are also an excellent strategy for local marketing campaigns since they effectively convey a message to a local audience.
Wall advertising is outdoor advertising placed on walls for a significant amount of time to promote a brand or company. This advertising can also serve as a decorative element since they can be tailored to various creative shapes and sizes.
Wall or mural advertisements are also known as signs. Companies paint wall advertising directly on building surfaces or print them on pressure-sensitive vinyl and attach them to walls.
This type of advertisement has high exposure to vehicular and pedestrian traffic. Because of that, they can be seen on major highways, commuter and tourist routes and in downtown business districts. Companies customize these murals for long-term exposure.
Reach the masses smoothly
A wallscape is an elaborate outdoor advertisement attached or painted on a wall. Companies paint these as murals or adhere them directly to the exterior surfaces. Wallscape landscapes vary in size and are typically located in iconic locations of major metropolitan cities for out-of-home advertising.
This type of outdoor advertising is displayed on the walls of apartment buildings, parking lots, construction areas and other high-profile zones of a city. They are also in the downtown business and commercial districts where traditional billboards are limited.
Wallscape advertising is the most significant outdoor advertisement that can be found, and they’re often several times larger than a traditional billboard.
A Wide Variety of Creative Designs
Some outdoor wallscape ad designs also include the surrounding areas. For example, a creative wallscape may show a design that continues under the wall, on a sidewalk below or even in parking areas. Thus, outdoor wallscape advertising requires a great deal of planning, technical knowledge and creativity.
Wallscapes are often displayed for a longer time than traditional billboards. This is because of the creative process involved in their design. Designers aim at creating unique and memorable wallscapes to make a long-lasting impression on the audience.
Reach the masses smoothly
Digital wallscape advertising creates a stunning presence in any setting that is impossible to ignore. They are programmable so companies can display dynamic text and offer unmatched visibility and customization, as well as special effects and changing images.
In outdoor advertising, a wallscape can be an immensely creative presence, and as such it captures the minds and attentions of pedestrians. As a result, wallscape advertising is highly impactful for every outdoor advertising campaign.
Another Tool for Powerful Advertising
Benches that are located along busy streets in major metropolitan cities provide excellent pedestrian and vehicle traffic exposure. Ads on them are eye-catching to thousands of people waiting for the bus or taking a short rest.
These stationary advertising spaces provide an excellent opportunity to target specific audiences. Benches are practical marketing tools close to strategic places in a town such as supermarkets, malls, cinemas and tourist attractions.
Bus advertising is another very effective type of advertising companies can use. Bus advertising refers to fully or partially wrapped advertisements displayed on city buses. Advertisers commonly use exterior and interior bus advertising to quickly generate an effective mass reach.
Bus Advertising Is Versatile
Bus advertising can be used not only for promoting commercial brands but also for political campaigns and public campaign messages. The effectiveness of bus advertising is due to their great reach, affordable cost and ability to rapidly spread the information of an ad. Hence, posting bus ads outside and inside the city is a great way to build and swiftly increase brand awareness.
Similarly, placing advertisements on double-decker buses is a great way to increase the exposure of an advertising campaign. Bus and bus stop advertising are powerful marketing tools available almost everywhere so companies can reach a wider audience throughout a city.
Because subways are busy places, they are wonderfully strategic places to promote your business. People who constantly move through stations and get on and off trains provide advertisers with a large captive audience ready to watch ads.
Although subway passengers are usually surrounded by other passengers, they often feel more comfortable gazing at some ads rather than accidentally making eye contact with strangers.
As a result, all subway campaigns are high visibility campaigns.
Subway passengers represent an ideal audience for your marketing campaign. Going on the subway is the perfect time for someone to consume advertising—for instance, if a passenger is on the subway because they need to go shopping, they may see your ad and suddenly include a visit to your business as part of their shopping day.
Subway Advertising is a Powerful Tool
Advertising within the subway system lets passengers see your brand repeatedly while waiting for the train to arrive at their destination. Because subway passengers are exposed to your ad every day, they’re the ideal subway audience.
Stay Ahead of Your Competition With This Effective Marketing Strategy
Depending on the number of advertisements you display on the subway and within its station, you can control the level of exposure the ads receive. As such, your company can monopolize a station’s advertising space by purchasing all of it. This way, you’ll stay ahead of your competitors and have great ad visibility.
Kiosks are an excellent outdoor advertising platform where you can reach customers in different public places — such as malls, schools, coffee shops, airports and office buildings. When kiosks are strategically placed near a point of purchase (POP), they provide spending opportunities to audiences willing to spend money.
Kiosks also provide small business owners with a physical presence in areas that have heavy foot traffic. They’re generally lost-cost and have multiple methods for displaying advertisements.
Panels Above the Subway
Panels are located at the top of subway entrances and exits, and as such they’re the city’s most dominant and vibrant street advertisements. When you use these panels as part of your advertising strategy, you can effortlessly connect your brand or company with its target audience.
Static and digital displays are both good options. Selecting key locations for your urban advertising will help you appeal to different geographic targets. This type of advertising is an excellent means to develop maximum brand awareness.
Increase Your Brand Awareness With the Incredible Benefits of Outdoor Advertising
There are many types of outdoor advertising. Each of them has incredible advantages that will contribute to the success of your marketing plan. You can choose between static, dynamic, and digital outdoor advertisements depending on your budget and how you want to impact your target audience.
Having a creative design and engaging message is the most important part of outdoor advertising. Here at BluCactus, we can help you create a successful and powerful advertising strategy. We’re the perfect Marketing Agency for you! Contact us today to get started.