How to select the colors of the logo of a fashion company? Let’s say you have a new fashion brand, and now you need a logo. Do you know what it should have to be a successful one? If not, here’s your answer.
Choosing fonts, and colors can be very tricky since they all have their own specific meanings.
Fashion brands must choose their color palettes in a way that represents their values.
This element can be one of the most essential when communicating a message.
The use of color as a marketing strategy is highly effective in moving people’s emotions on a psychological level.
That’s why in this blog we present everything you need to know to…
Describe your brand through colors
The best way to create an emotional connection with your customers is through the visual elements of your logo.
In this sense, the use of colors is highly effective in creating a real bond with your target audience.
Although we want to think that people are rational beings, 95% of our decisions are made according to what we feel.
That’s why brands have to make an emotional connection with their customers.
The theory of color within marketing
Different studies ensure that warm tones such as orange, yellow and red are associated with businesses whose values are passion or danger and audacity. On the other hand, the colors between the cold ranges such as blue, green, and violet are often used to express sustainability and to show how unique they are as a brand.
While the brands that use the most basic and neutral colors such as white and black show simplicity and minimalism.
Because of all of this, you must know what your fashion brand’s objectives are to know which colors best suit it.
Only in this way will you be able to reach your clients and thus, ensure the success of your brand.
Applying brand colors
Every color, especially in the world of fashion, communicates something. This element helps us to give a message to each of our consumers. All this while also bringing them new feelings to connect with the brand more simply and profoundly.
Brands use colors to evoke feelings such as:
Meaning of each color in fashion
As we said before, every color in fashion expresses different feelings.
That’s why for the creation of your logo you must select those that best suit your customers.
For this, you must also take into account how you want to make your brand known to the competition.
Here we will explain what the most common meanings for each color within marketing are:
The white color is known for being the absence of darkness, it is an ideal neutral to combine with any other color. Besides, this color denotes purity, calm, tranquility, cleanliness, light, and simplicity.
This color is perfect if your fashion company focuses on professional people who want to have a much more formal look.
On the other hand, if you want to look stronger and stand out for your image full of hardness, this color isn’t the right choice.
Black is darkness, another absence of color as many call it.
With this color, you can convey authority and power. Although it can also give a very sad image and go unnoticed by others.
It’s best to use this color in small doses to show authority but not enough to detract from the feeling of confidence and growth.
The color of neutrality at its finest. It’s easily recognizable for denoting sophistication and elegance.
Many of the brands that use this color, either in their garments or in their logos, can convey a level of authority and seriousness a little lower or different from the color black.
The color gray is known for a lack of energy, related to depression.
However, it can also give a sense of trust and honesty for some.
One of the warm tones that causes the most approach.
This color tends to convey stability and neutrality in business, so it’s recommended that it be used for logos that seek to give the feeling of comfort to others.
Yellow has great meaning of color in fashion.
The yellow color transmits happiness, positivism, and joy.
However, it is not an easy tone to use. It is best to use this color in different shades or variants, such as pastel or mustard than in its primary color because it can be a bit strong for some consumers.
Equals energy and conveys contrast and fun, plus adventures and good times.
If your business has adventurous target customers who are fun and unique, this color is the best for branding.
It’s a type of tone that should be used with caution since it can be very energizing and cause discomfort in people who prefer a little more calm.
A color often used by passionate people who want to be noticed at any cost.
Red conveys strength, character, power, energy, and passion. If used well, it can also give an air of elegance and sensuality.
If your clients are people with low self-esteem, these types of colors are very attractive and have a high level of power for people within their daily behaviors and relationships.
It’s the color of femininity.
Although all colors change a bit in meaning according to the shades we use, this color is commonly associated with women.
The color pink is usually used to give the feeling of fun, innocence, or dynamism, and a lot of energy.
It’s an excellent color to express cheerfulness, so if you want to express maturity, this is not a suitable shade.
Violet is the color of mystery and mysticism.
This color, also known for being one of the shades of royalty, tends to convey sensitivity, power, and imagination.
Depending on the situation, it’s the best to convey an air of modernity among customers.
In the same way as pink, this color means many things depending on the hue you use.
While colors like navy blue evoke walls, lighter tones demonstrate sensitivity, leadership, and calm.
This is a color related to nature, success, money, and health.
Regardless of the type of tone you use, the color green tends to give a feeling of serenity and stability.
Many sustainable fashion brands are incorporating these colors into their garments or corporate images.
Emotional associations of each color
Although we have just explained the symbology of color, we did so in a much more general way. For this reason, we wanted to analyze these same colors from a marketing point of view and the emotions they evoke when using them in a logo.
It’s for this reason that below we present a list of colors alongside the emotions the made us feel when we see them.
- Red: passion, importance, attention.
- Orange: playful, friendly, vitality.
- Yellow: happiness, optimism, warning.
- Green: nature, stability, prosperity.
- Light blue: calm, confident, open.
- Dark blue: professionalism, security, dependability.
- Purple: royalty, creativity, mystery.
- Pink: femininity, youth, innocence.
- Brown: rough, earthy.
- White: clean, virtuous, healthy.
- Gray: neutrality, sadness, subdued.
- Black: powerful, sophisticated, edgy.
Colors have ways of making us feel very special and each of their shades has different meanings. Colors of the logo of a fashion. The first thing you should do as a brand is to research who your client is and how to quickly grab their attention.
Formula to build a brand color scheme
The title of this section can be very attractive to many. However, within marketing and fashion, formulas do not exist. Each project is different and each of the actions that we take about our brand can work as long as we know well what we are doing. On the other hand, here are some steps that will make the way to create a color scheme for the logo and identity of your fashion business easier:
Think of 3 colors: Base, Accent, and Neutral.
A very common mistake among people who are starting to work on their fashion brands is wanting to cover too much. This also includes the brand colors. Colors of the logo of a fashion. As a very simple rule, the best would be to select between three to four colors at most within the same palette.
Pick a base color that represents the overall goal of your brand and speaks to your customer. Then, the accent will be that added value that you want to make stand out among consumers. Finally, the neutral color is this piece that will unite both tones to make transitions and tell the simple story of your business.
Regardless of whether your clothing brand focuses on a much more formal, youthful, dynamic, adventurous, executive, professional, or casual audience, each of these colors should speak to them emotionally and make them feel that your fashion brand is made for them.
How to choose these color schemes
There are several ways to select the ideal colors for your brand. It isn’t only about selecting the colors that you like the most, since they may not be the most harmonious to work with. That’s why graphic design experts have different ways of making the selection of colors of a fashion business for the creation of the logo.
Monochrome, Colors of the logo of a fashion
This type of scheme focuses on the main color of the brand.
Although ideal for minimalist brands, the challenge here is differentiating the tones enough that your eyesight is not visually impaired.
For this, it’s recommended to use the same color in different hues to give it a similar narrative thread but with some differences between the same range.
Adjacent colors on the color wheel have harmonious relationships, as they often have similar emotional connotations.
These types of schemes work safely when making a color scheme since they stand out and attract attention easily.
Complementary, color complements or opposite
They are colors directly opposite each other on the color wheel.
Because they are opposites, you can use them to contrast colors.
This way, they complement each other and give dynamic and stimulating effects. It is ideal for the most popular fashion brands or with dynamic audiences.
Triadic, Colors of the logo of a fashion
A stable brand color scheme, triadic colors draw in equal parts for three different sections of the color wheel. These are more stable than analogous schemes but much more stimulating than any other scheme.
The biggest challenge of this scheme is to ensure that within these three colors you obtain a uniform message about who your brand is and that it continues to comply with the values already stipulated within your identity.
Although we saw throughout this blog that creating a logo and selecting each of its colors is not an easy task, with the help of experts and in-depth research of the markets and your target customers, you can take full advantage and get the best results from your clothing business.
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