For example, let’s say you search for an online store selling eyewear. You’re probably going to get hundreds of thousands of results. Most users don’t look beyond page number 5.
Usually, people click the top results and find what they’re looking for. So, if your web site does not appear in those pages, users will most likely never notice it. If you are looking to increase the visibility of your website, an SEO Company has the answer.
With SEO Services, you should be able to position your website advantageously in Google’s – or any other search engine’s – list of results. A website that has received an optimization for search engines will have a better place in Google’s organic results.
SEO Company and Google
Google is, of course, the main target of search engine optimization. It isn’t for nothing, Google’s search engine is the most used search engine in the world. According to Alexa, it is, in fact, the most visited page in the whole world wide web.
It’s no surprise then that almost all efforts of search engine optimization are focused on Google. That said, Google has the same mechanism as other search engines. However, it also has a few kinks of its own.
When you search for something using Google (or any other search engine), an algorithm kicks in. Trying to find the best and most related result to your search term/phrase. Of course, using very advanced indexing process, Google already has a database of billions of web pages. These pages are ranked using a special algorithm that SEO positioning revolves around, catering to its needs. A professional SEO company needs to be aware of all these algorithms.
How do SEO Services work?
SEO Services First Rule: Relevancy!
This is the first part of how Google identifies if a specific web page should be displayed and ranked for a specific search term. That’s why Google looks first-and-foremost for pages that are closely related to your keyword.
However, Google doesn’t simply rank “the most relevant pages at the top”. That’s because there are thousands (or even millions) of relevant pages for every search term. Try it for yourself, search for the word chocolate and you will see hundreds of millions of results.
The smart people behind the search engines industry figured out two other elements to sort and rank search results, Authority and Usefulness.
SEO Services Second Rule: Authority
This is how Google’s engineers find out if the content is accurate and trustworthy. The way they know this is by looking at the number of other pages that link to this page. These are called backlinks. Backlinks are very important and lend heavily to how a page is ranked in Search Engine Positioning Services.
SEO Services Third Rule: Usefulness
Content on a web page might be very relevant and very trustworthy but they might not be useful. And they might be useful, but some other content is of much higher quality.
Google looks at user experience signals to figure out which page should be given more points on the usefulness scale. Consider a web page on “diet and exercise” that has lots of scientific content. As well as paragraphs from research journals but is not neatly organized or has a lot of boring sections.
People then will not spend time on that page and would definitely look for another that is more appealing. That page might even rank higher than the highly authoritative badly organized one. A professional SEO company will reorganize the content of your pages.
On-Page and Off-Page SEO Services Techniques
Anything that has to do with optimizing a page on your website for maximum visibility is considered On-Page SEO Services. Within this area will fall the content of the page, internal links, metadata, keywords, and even images.
The external links quality and quantity or in other words the backlinks is what constitutes as off-page SEO Services. So, this contributes heavily to giving the page more authority points.
At BluCactus SEO Agency we care about the smallest details to make sure your pages are 100% ready to compete with the big players for the top spots. We don’t just focus on filling the gaps we also don’t over-do it to avoid penalties and violations.
Search Engine Positioning Services
We also focus on optimizing your website for mobile devices and making sure it complies with the latest web standards.
This is because most users browse the internet with their smartphone or tablet. Google rewards, then, brands and companies that design their websites in ways that are mobile friendly and comply with web standards.