Better known as SEO positioning, Search Engine Optimization is an important tool for website visibility and marketing. It is the process that improves a website’s position in the Search Engine Result Page (SERP).
Thanks to a well-executed SEO positioning strategy, a website will naturally appear higher in the list of organic results. This means that positioning SEO Services helps a website so that it appears organically in the first pages of search results.
This is different from promoting a website or bidding on the advertisement with Google Ads. Those two services involve paying Google or the search engine company. This payment makes your website appear at the top of the search results’ list for a short period of time.