We have been attending the exponential growth of social media for a few years. This movement has caused excessive enthusiasm for many marketing professionals. However, you must study any action carried out in this environment in order to place within the strategic planning of the company.
The way we people act before a buying process is different. The large amount of information available on the network leads us to seek data and opinions from many sources. For example, manufacturers, distributors, critics, users and more. The purchase process can lead to situations in which the consumer has more exhaustive information than his own seller. Doctors, for example, are surprised at the technical questions that many patients can ask them.