Every iconic fashion brand that you see today has an origin story. Now, these fashion brands have taken the world by storm and created the most unique fashion trends. How did they succeed? Well, with only the best fashion marketing strategies of course. So if you came here it’s because you’ve spotted an opportunity for growing your business. And you’re looking for a way to take your fashion brand to the next level. If that’s the case then this is the perfect blog for you. Keep reading and find out all you need to know to have the most successful fashion brand.
How to start a Clothing Brand?
First, before launching a fashion brand, you need to have a clear fashion brand strategy. In other words, you should follow some basic guidelines. These will allow execution and compliance, and you owe it to yourself to do whatever you can to accomplish your dream of owning a clothing line. So without further ado lets begin with the basics:
Create a well thought out business plan with the use of these fashion marketing strategies
When creating the structure of your project, you must clearly define these 3 aspects.
- Market niches.
From there, you can determine your target and keep it in mind as you develop your brand. Alongside this, questions like what is truly my ultimate goal for this product? Do I really want to launch a high-end line that will be sold in a boutique on Melrose Avenue in Los Angeles? Or maybe you just want a well-known brand that can be found in stores like Nordstrom. These questions are so vital to understand what you want to convey and what you want to achieve. This is essential to make that you are applying only the best fashion marketing strategies for your fashion brand.
Besides all this, you should keep in mind that the fashion industry is notorious for being unpredictable. So you’ll have to be flexible with your plans because there are no promises, but we know that you’re totally up for the challenge.
Create your designs
This is one of the most exciting stages and it’s probably your forte. This first collection will depend on the inspiration and creativity of the designer. However, the piece should always reflect your clothing line´s essence while also introducing your distinct style aesthetic. Generally, this is the first step in establishing your brand identity. Thus, every piece should showcase the logo of your company.
In other words, we advise you to stay true to yourself as a designer. And never be afraid to take that extra step. Remember originality and authenticity is what it takes to make your clothing line stand out in this competitive fashion industry. Only in this way will you be able to capture the attention of your consumers.
For this, use compelling and attractive standards to grab their attention. Besides, you must also meet the needs of your website’s visitors. At the same time, keep your both feet on the ground. Whatever you’re planning on designing should always be produced at a reasonable price. To have a successful fashion brand strategy you need a perfect balance between the ideal and the achievable.
We must also highlight again the importance of being original and creative. These are 2 vital factors that you shouldn’t ignore if what you want is to stand out. Remember, for your brand to be successful, you must first think about what you have to do and develop a sharp business sense. But hey if you feel stuck or uninspired and need help defining and promoting your clothing brand then contact us right away we can help you fill in those business blanks.
Identify your Fashion Target Market
Yay! Your product has finally arrived! so it’s time you spread the word, but who exactly are you telling this to? After all, a great design is useless if it lacks potential customers.
This fashion brand strategy is crucial. So start right away by doing a thorough target market analysis and begin grouping the number of people interested in your product. This way you’ll be able to identify their tastes, desires, and how they perceive themselves. This will help you grasp a better understanding of your niche.
As a result, you can offer them the product that best suits them. For this, you can take advantage of different elements to create a turning point in their decision-making process.
So it looks like you’ve got some work to do. First, start by doing a bit more in-depth consumer research if you want to identify your target market. If you need some help with that don’t hesitate and send us a message we can help you identify your target audience in no time.
Take your time
Timing in this industry is everything. So you must be patient and wait for your brand to gain importance in the market.
You’ve probably already considered how long it might take you to make your samples, to produce them, and in what season you should start. All of these questions are of the essence to make sure that you’re implementing only the best fashion brand strategy to promote your clothing brand.
For this, we recommend that you strictly adhere to this industry’s standards and rules, as this is a fast-paced industry that requires you to keep up to succeed. By this, we mean it’s important that you know your deadline but don’t rush it. Take your time and do it right so in the next season you´ll easily stand out from the crowd.
Also, keep in mind that the fashion industry is unpredictable. Because of this, you must be prepared to move forward and be flexible in the face of any incoming changes.
How do you know what type of Marketing Strategy to use for your Fashion Brand?
First things first. If you want to know the best fashion marketing strategies to apply to your business. Then the first step is choosing the goals you want to achieve through these strategies. For this, you must know what you want and how far you are willing to go to accomplish this.
In this case, what you have to do is do a little research on your own brand. After this, set your objectives based on your target audience and the customer experience you wish to give. So in other words, these objectives will definitely revolve around many things. For example, promotion, sales, expansion, or if it’s necessary a whole renovation of your business.
Once you’ve set clear, simple, measurable, and real objectives, you can make a study on what is the fashion brand strategy that best suits your goals. This fashion brand strategy can be set from the point of view of boosting sales, increasing your customer base, or promoting a new product or service. But hey if you need some help don’t hesitate to click here and will advise you with only the best fashion marketing strategies to take your fashion brand to the next level.
How to put together a Fashion Business Plan?
When building your sales strategy, you need to start by nailing the basics. First, you must consider some guidelines in the project’s organization and focus on the following variables during execution:
Location is everything
Have you ever thought about where you’re planning to sell your clothing line? Maybe you’re working from your bedroom and have an online shop, or perhaps you aim to move into a small studio. It’s important to choose the right place according to what you want to offer. For this, you must keep in mind the qualities of the merchandise.
Also, keep in mind that it’s essential to choose your distribution networks very carefully since they will evidently impact many future decisions.
Remember there are no right or wrong answers. So it’s a good idea to weigh the advantages and disadvantages of each option before making a choice that feels right to you. This way you can expand the target and increase the number of potential customers. As a result, depending on the location, you will know which fashion brand strategy you should apply to reach more customers daily.
The shopping experience, The best fashion marketing strategies
First, you should understand the importance of setting work rules around the guarantee, payment methods, and refunds. Besides, here is the moment to define if you will sell locally or import your pieces. This way, you can make sure you’re not overlooking any changes you could need to make to increase the shopping experience.
In the same way, if you correctly start to implement this fashion brand strategy you’ll be able to build a closer relationship between your clients and your fashion company. For example, if you have a website try to make the personalization feel as natural as possible, maybe even a bit personal. If you feel it’s a tad awkward and a bit sluggish, then you’ve got some work to do.
For this, you can use a CRM that manages user feedback. This way you will strengthen each interaction and grow your consumer network.
Build your budget
By knowing your budget, you can build up your company’s position and visibility. However, you must first figure out if your idea is even possible.
For this, you must take into account your product’s strengths and weaknesses in the fashion industry. That is why it’s best to keep things as simple as possible at least for the first few months.
On the other hand, have in mind the skill and fashion trends that are developing day by day. In this sense, pay close attention to those that can limit your momentum. In short, it’s better and way easier to start with a single concept that has received positive reviews than trying to launch an entire lengthy product catalog. Trust us it pays to keep things simple.
Marketing for fashion brands
The structure of your marketing plan allows you to reach your target audience in such a way that it creates enthusiasm and interest. As a result, thanks to it you can achieve better positioning.
This means that marketing needs to be a key part of your overall fashion brand strategy. Since the idea is to grab the attention of clients and make them feel an affinity for what you offer, you must stand out from the crowd. There are many ways you can do this. For example, you can start by retargeting ads, or working with influencers such as fashion bloggers, and try to constantly engage with your audience, and leave them hungry for more.
This way they will want to buy your product, and even recommend it or show it to their friends. As a result, more people will be interested in buying it.
A quick Fashion Marketing Pro Tip:
If you need help finding out who your target audience is. Analytics will do just the trick, in the end, this will assist you when making critical strategic decisions. So if you need help setting up your ad platforms click here and contact us, we can help you cover the basics.
How to use Marketing for Fashion Brands?
Have you ever asked yourself, how does fashion marketing work? Well, it’s quite simple, if you’re planning your online advertising strategy for a product line then these are the 9 tools you should always have:
1. SEO positioning
The fashion sector is definitely one of the most competitive sectors out there. So it’s about time you start to win that click and close the deal. Through SEO optimization, you can improve your organic positioning in search engines.
For this, you need to add specific keywords to your website’s texts. This way you will improve your presence in Google.
In other words, keep in mind that digital marketing in the fashion industry should always consider the wants and needs of its customers to fulfill them and therefore better position themselves. So remember to keep your site up to date, define your target, and always analyze what your competitors are doing and how are they positioning their own brands.
2. Incorporate Blogs in your fashion digital marketing
If you have a website and want your readers to have a smooth fashion digital marketing experience, you must enable the Blog section. Here, you can create content linked to what you offer and have more success on your platforms.
As a result, you will create value and knowledge about what you sell. For example, you will answer questions such as why use it? And how does it work?
Besides, a blog will establish your expertise as a fashion brand. So every blog that you publish will create a new landing page for your audience to find you with. Therefore you need to continuously educate and persuade readers to the point that they trust the brand enough to make a purchase.
3.The best Social media platforms for your fashion digital marketing strategy
When promoting your fashion business, you must use social media to reach your customers. The key lies in meeting the needs of your audience through these kinds of platforms.
By using the best fashion marketing strategies, you can get feedback from your potential buyers which is kind of crucial at this point.
You can use social media for so many things. For example, if you need to promote your fashion brand or drive traffic to your website, this will do the trick. This works because it allows people to communicate with one another on a personal level. You can start by offering single-use promotions that are tailored to your social media audience. This alone would strengthen your relationship with your followers.
However, don’t get caught up in social media just for the sake of it. A social media presence needs to be strategic and intentional. So it’s about time you rely on an incredible fashion social media strategy to boost your business to the next level. If you need help with that then don’t wait any longer and click here.
4. Email marketing
Email marketing works as a technique to attract customers who have already approached your website, have registered on your page, or have bought a product from you before. Therefore, creating diffusive email campaigns can help you to customize your service and keep direct contact with your potential clients. This way, you can shorten the deal and create a close relationship with every user.
In other words, getting people to sign up for your newsletter is the start of a fantastic customized journey. This is why newsletter subscribers are such a valuable commodity for so many fashion brands.
Customers who sign up are actively expressing their love for a brand as well as their desire to hear more about them shortly. So thanks to the help of email marketing, you will be able to send promotions of new products, newsletters with constant content, and offer specialized coupons to your website’s subscribers.
Besides, newsletters will always be a reliable method that allows you to shorten distances and keep your audience updated with everything about your brand.
5. Use Paid Ads
Did you know that fashion is one of the biggest eCommerce segments in the world? So using paid ads is definitely one of the best fashion marketing strategies to keep up with the highly competitive world of online fashion ads. In fact, this can increase purchases of your product really fast. In other words, you’ll start to see immediate results, and you’ll even be able to start reaching consumers when they’re in desperate need of your services.
First, start by using different ads on platforms such as Facebook and Instagram, and start programming a set of actions to reach your target audience.
From this, you can organize different guidelines to increase your visibility and improve your fashion digital marketing strategy, this in return will increase your income through purchases and online payments.
A well-designed fashion brochure is an essential part of any marketing strategy. In them, you can include information about your products, values, and any changes made in your clothing line.
If you are on a tight budget and want to get the customers’ attention this is the go-to fashion strategy. Plus, since it is so cost-effective, you can easily keep your customers up with the latest trends.
The way it works is through a simple presentation of the novelties that exist in different beauty articles.
7. Outdoor advertising
By setting up billboards, you can reach strategic places and this could be extremely beneficial to online fashion brands. It just depends on the fashion campaign you want and the type of buyer persona that best suits your clothes.
We should highlight that this marketing tool is an excellent way to raise brand awareness on a large scale. This is because they are big, unskippable, and highly visible. On the other hand, even though many people consider that billboards are becoming less relevant due to today’s digital world, this couldn’t be further from the truth. Besides, if your business has a good and attractive billboard that catches the attention of everyone, you will have a new customer on your hands in no time.
Remember that the fashion industry is as competitive as it gets, which is why it is so difficult for new brands to break into. However, with this type of engagement, you will see an increase in-store visit. Moreover, if you’re looking to attract attention to your brand then this will do the trick. For this, you must analyze before making a decision and if possible, get the help of a marketing agency as they are experts in these kinds of ads.
8. Radio and TV advertising
Although digital marketing is prominent, your target audience still has a life outside of their smartphones. This means that this is the perfect type of media that allows you to reach a local or international audience that likes to be in contact through two types of traditional communication media such as radio or TV.
Although we admit that this is an expensive tool, your fashion brand should always keep finding alternative ways to attract consumers and boost traffic to your e-commerce site.
In other words, remember that although digital marketing is prominent, your target audience has a life outside of their smartphones. So this is definitely another way to get in touch with a target audience that is interested in buying from your fashion brand through audible and visual communication tools.
Personalized email marketing is a relatively new form of marketing and sales channel.
However, using personalized email marketing can create more direct contact with each potential client.
Every email ad sent has 3 main goals: reducing cart abandonment, increasing brand loyalty, and generating repeat sales. In this way, you can further close the deal with each client or potential client, easily solve their doubts, and push them to become clients or buy more products.
Rember that Newsletters are also a great tool to keep your audience informed of your business’s new products or offers. In other words, if you start to understand the fundamentals of fashion digital marketing you will definitely begin to see a significant increase in your sales, an improved brand presence, and in the end, your brand will be much more profitable.
What are the benefits of a strong Fashion brand?
Wearing clothing with the logo of the company where you work is a way to empathize with your staff. While also improving customer recognition. In this sense when a consumer is looking for a specific product they will start to notice your business in the mix. And that’s because consumers are much more likely to prefer a familiar brand over an unfamiliar one.
This way, through carefully branded clothing you are offering a sense of belonging to the company.
Thus, using clothing that goes along and links you to your company creates a sense of teamwork this is ideal for corporate sporting events and other outings.
Consolidate company positioning
Consumers generally associate large corporations with robustness and efficiency. This, in turn, strengthens the confidence and unity of the company.
We should highlight that consistency and positive experiences determine the recognition of the company in front of customers and future buyers. This means that when consumers start to understand and support your brand, your business will gain a significant competitive advantage.
By satisfying your users’ needs, they will be able to relate to your clothing brand and recommend it as a quality product. The positioning of your brand is also closely linked to the SEO tools used, in addition to being tied to the self-awareness of the brand.
Every brand must know what aspects make them stand out from the competition in the market and what their added value is among others. Once you know what your advantage is in the market, you can exploit it and work on it. This, in turn, will help you to consolidate your position by being something more attractive.
Create a corporate culture
Branded clothing is such an important factor when creating your brand identity. It’s important to highlight that your business culture should definitely exude positivity and self-assurance.
This way, you can create a culture through the use of branded clothing.
Besides, it will be easier to link the use of your branded clothing with a particular fashion season, where you can highlight any quality that is attractive about the product.
Your fashion brand should always strive to achieve customer loyalty, and this can be done by offering pleasant experiences to your target audience. In other words, the client needs to feel cared for during the process of purchase. As a result, they will always return for more products.
That’s why we recommend above all things to know very well who your customers are, what they want, or what they expect from a fashion brand.
For this, you can carry out early surveys to groups of people who share similar characteristics with your ideal client. This way, you will be able to know a little better what to expect from it. In addition to that, you will be able to offer them the best possible shopping experience.
What are the most popular fashion brands in the world?
Here are some clothing brands that have caused an impact and have revolutionized fashion history.
Zara, The best fashion marketing strategies
It was created in 1963 by Amancio Ortega, who opened his own business in Spain. This brand now has a value estimated at 22.6 billion dollars.
It´s one of the first stores in the world that started to sell its products worldwide. Now it has a presence in over 96 countries. This allowed it to gain its current positioning and reach.
Besides, their skyrocket success had a direct impact on their expansion of stores worldwide. As a result, this influenced the way fashion stores sell their products on a global scale. This means they really understood the fundamentals of how to persuade a public with an engaging fashion brand strategy.
H&M, The best fashion marketing strategies
Considered one of the pioneers in the fashion movement. This company originated in 1947 in the town of Västeras, in Sweden. It’s represented by a set of stores distributed worldwide.
Its varied selection of clothes for men and women has allowed it to gain up to millions of dollars a year.
Alongside this, it has creations of renowned designers like:
Lanvin, Lagerfeld, Isabel Marant, Sonia Rykiel, Comme des Garçons, Matthew Williamson and Marni.
It currently has headquarters in clothing stores, located in international markets such as Paris, Germany, Austria, Finland, among others.
Nike, The best fashion marketing strategies
This is a defiantly one of the most powerful brands in the world, and it owes its success thanks to the quality of its main products, Sports shoes, and sportswear. This brand has a value estimated at 47.3 billion dollars.
Besides, the Nike brand is also known for sponsoring different famous athletes, which obviously helps the brand.
This has allowed its image to be diffusive and recommended to the audience and users interested in acquiring it.
Louis Vuitton, The best fashion marketing strategies
This is a French company created in 1821 considered to be a brand of luxury and elegance. It owns a wide range of designer brands like Givenchy and Céline. Its creations lean towards designs with tan, beige, and brown tones.
It’s known for its expensiveness which gives exclusivity to the designs.
Besides, this fashion label is still one of the most sought-after brands in over 47 countries. As their brand ambassadors, you can see famous Actresses like Léa Seydoux and Alicia Vikander.
Shein, The best fashion marketing strategies
Shein or also known as Sheinside is an online store from China that specializes in fashion. In this online store, you can get the best outfits at very affordable prices. Besides, what’s great about this clothing brand is that it remains avant-garde with the new fashion trends and styles that are emerging among different communities.
Although the Shein brand sells men’s and children’s clothing, its main focus is clothing for women of all ages and sizes, including a large selection of fashionable Plus Size models that let’s face it, are still quite uncommon on the market. This company is based in Europe, America, Australia, and Middle Eastern countries.
The brand was created in October of 2008, with the motto “everyone has the right to enjoy the beauty of fashion”. Today, Shein has stores and locations in over 220 countries and regions around the world.
Prada, The best fashion marketing strategies
Prada is an Italian fashion brand founded by Mario Prada in 1913. The firm took a radical turn with the arrival of Miuccia Prada, the founder’s granddaughter, in 1978. She perfectly understood how to bring forth a fashion brand strategy that would make the biggest impact.
This brand is a status symbol, a fashion icon. It stands out for its creation of leather accessories, hats, and shoes.
All of this has allowed it to generate about 1.7 million dollars a year.
Besides, its stores are in the most cosmopolitan cities in the world such as Milan, Paris, New York, and London.
Do you need advice on Marketing for Fashion Brands?
Do you want to start with your idea in the clothing sector? At BluCactus Fashion Marketing Agency, we provide the tools you need to start your project in clothing. You name it and BluCactus has it.
We’ll guide you in the perfect action plan for the type of clothing, design, and creation status in which your project is located.
At BluCactus we have the best specialists in fashion branding and marketing ready to help you create a plan adjusted to your fashion business initiative. All you have to do is consult us and we will help you create the perfect fashion brand strategy to design the best clothing.
¡Subscribe to our monthly newsletter!
If you are looking for a Fashion Marketing Agency Contact us now!