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Facebook Marketing Guide For Fashion Business 2021. With over 3 billion users, Facebook is surely one of the best social media websites ever. It started as a social media website where people could connect with their friends and family. Today, it is one of the most popular platforms for marketing and promotion business. 

 

Today, millions of businesses all across the globe are using Facebook for marketing and promotion.

 

So, if you are wondering how you can use Facebook for the fashion business, we have got you covered. In this guide on Facebook for fashion business, we’ll take you through a step-by-step process on how you can grow your fashion business by leveraging Facebook. 

 

Following are the topics that you’ll learn in this guide:

 

  • What is Facebook marketing?
  • Why should you do Facebook marketing?
  • What are the benefits associated with Facebook marketing?
  • Various formats of Facebook marketing.
  • How to create an effective Facebook marketing strategy?
  • Tips for creating a Facebook marketing strategy

 

What is Facebook marketing?

 

As the name says it all, Facebook marketing is a type of digital marketing technique in which a business can harness the power of Facebook for marketing and promotion.

 

Today, any business can use Facebook for growing their brand, increasing popularity, generating leads, driving traffic, and do so much more.

 

Why should you do Facebook marketing?

 

Well, there can be 100 reasons why you should do Facebook marketing for your fashion business in 2021. But to keep our blog post short and engaging, let us understand the top 5 reasons why you should opt for Facebook marketing.

 

  • Amazing reach

 

Blucactus - amazing reach - Facebook Marketing Guide For Fashion Business 2021The first reason why you should be doing Facebook marketing for your fashion business is because of its amazing reach.

 

Over 3 billion people use Facebook all across the world. This simply means you can reach out to your targeted audience easily and promote your product or service. 

 

It is also expected that Facebook users are going to increase further. 

 

So, if you want to scale your fashion business to the next level, then you must opt for Facebook marketing.

 

  • Targeting

 

Blucactus - targeting - Facebook Marketing Guide For Fashion Business 2021The other reason why you should be doing Facebook marketing is that it gives an amazing targeting audience.

 

On Facebook, you can target an audience based on demographics, income status, location, interests, preferences, and so on.

 

With the women’s fashion business, you can target women who love wearing new and branded clothes. 

 

  • Cost-effective

 

Blucactus - cost effective - Facebook Marketing Guide For Fashion Business 2021The other benefit of Facebook marketing is that it is less costly as compared to traditional marketing techniques. If you opt for television ads or print media ads, you would end up spending millions of dollars for a day’s campaign. 

 

On the other hand, Facebook marketing is way cheaper than traditional advertising.

 

In fact, Facebook marketing can also be done for free provided you can build your organic reach and community on Facebook.

 

Moreover;

 

The cost of running an ad on Facebook is also less than compared to TV and print media ads. 

 

  • Helps in driving traffic

 

Blucactus - helps in driving traffic - Facebook Marketing Guide For Fashion Business 2021Traffic is the currency of the Internet. 

 

Without having traffic on your website, you won’t be able to generate sales, leads, or revenue. With the help of Facebook marketing, you can drive a massive amount of referral traffic to your website. 

 

You can run ads on Facebook and select the traffic option to increase the number of visitors on your site. 

 

If your budget is your issue, then you can also think of driving organic traffic from Facebook by creating content and publishing videos. 

 

  • Allows integration

 

Blucactus - what are the benefits associated with facebook marketingYes, Facebook marketing allows integration as well. For example, Facebook can also help you with SEO efforts indirectly. It will help you in creating social signals and engagement which can boost your SEO rankings.

 

  • Others are doing it too

 

The other reason why you should be doing Facebook marketing is that others might be doing it too. Your competitors might use Facebook for marketing and promotion.

 

So, in order to stay ahead of your competition, you must also start leveraging it. 

 

What are the benefits associated with Facebook marketing?

 

Alright, now you might have understood why you should use Facebook for marketing and advertising. Now, let us understand what are the advantages and benefits associated with Facebook marketing.

 

  • Cost-effective as always

 

Blucactus - cost-effective as always - Facebook Marketing Guide For Fashion Business 2021The first and foremost benefit associated with Facebook marketing is that it is very cost-effective. Today, companies and brands are becoming very cautious about their marketing budget. 

 

So, if you are looking for a cheaper rescue of marketing and promotion, Facebook should be your go-to choice.

 

Today, when you opt to run traditional media ads on TV, newspaper, or billboard, you’ll end up spending thousands of dollars. On the other hand, the cost of running an ad on Facebook can be as low as $.27 for a click. 

 

  • Share your business info

 

Blucactus - share your business info - Facebook Marketing Guide For Fashion Business 2021If you want to win the trust of your customers, then you need to keep your business transparent.

 

You need to share all your business information with your targeted audience. And you can easily do this with the help of a Facebook page.

 

You can create a free Facebook page for your fashion business and provide critical business information like:

 

  • Address.
  • Phone number.
  • Website and email address.
  • Location.
  • About your company or a brand.
  • Links to social media profiles and so on.

 

Such information is very vital to winning the customer’s trust.

 

  • Share content

 

Blucactus - share contentNow here comes the most important benefit of Facebook marketing which is content sharing.

 

Facebook gives you an amazing opportunity to share your content in front of your audience. 

 

You can share a blog post, video content, images, textual content, live videos, and many other forms of content.

 

This will give you amazing reach and engagement. 

 

  • Excellent customer support

 

Blucactus - excellent customer supportYou already know that customer service is an important part of every business.

 

Facebook allows you to engage and interact with your customers in real-time. Meaning: You can solve your customers’ queries and doubts instantly on the spot. 

 

This will help you in winning over your customer’s trust and will also help you in retaining your customers. 

 

  • Drive traffic on your site

 

We have already mentioned that you can drive targeted traffic from Facebook on your blog, product, or offer. In order to do so, you just need to share your blog or website content on Facebook along with relevant links. This will help you in driving targeted traffic.

 

Blucactus - amazing reach

In the case of the fashion business, you can share the following type of content:

 

  • How to tips on fashion and lifestyle.

 

  • Create a video series on fashion trends in 2021.

 

  • Publish stylish images of models wearing your fashion products.

 

  • Amazing reach

 

With over 3 billion users, it is an obvious fact that Facebook will help you in exploring new markets and customers. It allows you to laser-precise your targeting audience so that you can get maximum benefit.

 

Various formats of Facebook advertising

 

  • Image ads

 

Blucactus - image adsAs the name says it all, image-based ads are the most common type of ads seen on Facebook. They contain images along with post copies and a call to action button. In such types of ads, you can showcase your fashion product like jeans, t-shirts, jackets, or anything else.

 

Such ads work the best for a product-based business just like fashion. 

 

Following are the benefits associated with the image ads:

 

  • Increase your brand awareness and reach new customers.
  • Showcase your product clearly. 
  • Drive targeted traffic on your website. 
  • Send a simple message via product image.

 

  • Videos ads

 

Blucactus - video adsYou must use video ads on Facebook once in a while. You might already know that video content is going to be the future. So, why not create a video ad as well?

 

Video ads on Facebook work like charm. 

 

They give more reach, better engagements, likes, comments, shares, and a lot more.

 

You can use video ads and showcase the benefits and advantages of your fashion product.

 

Suppose, if you are selling jackets online, you can create a video and highlight its benefits and cons.

 

  • Carousel ads

 

BluCactus - computer with important informationIf you have got a range of products to show, then leverage carousel ads. This type of ad allows you to show multiple images in the sliding format.

 

Such ads are highly converting in nature and can be used for:

 

  • Increasing your sales and conversion.
  • Generating more leads and reaching new customers. 
  • Driving more traffic on your site.

 

  • Instant experience ads

 

Blucactus - why you should do facebook marketing

If you feel that most of your audience is using mobile then start using instant experience ads. This type of ad opens in full-screen when a user types it on from their cell phone. 

 

Such types of ads will help you in:

 

  • Catching the attention of the audience on cell phones.
  • Making your ad more appealing by adding more content to it.
  • Telling a story about your brand. 
  • Highlighting the product features and benefits.

 

Tips for creating a Facebook marketing strategy

 

Blucactus - tips for creating a facebook marketing strategyAlright then, you might now understand everything about Facebook marketing and Facebook ads.

 

Also, you might have got an idea of why you should use Facebook marketing. 

 

But now the important question that arises to mind is how you should use Facebook for marketing and promotion.

 

So, here are some tips regarding Facebook marketing.

 

  • Start with Facebook page

 

Blucactus - start with facebook pageFirst things first, you need to have a Facebook business page with no fail. Until and unless you have a Facebook page, you won’t be able to promote your fashion business. 

 

Your Facebook business page will be like the heart and soul of your entire marketing campaign. Whether you want to run a Facebook ad campaign, drive traffic on your website, generate leads, you must have a Facebook page.

 

Without having a Facebook page, you cannot think of growing your fashion business. 

 

From a small-scale startup to a Fortune 500 company, everyone is using Facebook pages today. 

 

  • Create a group

 

Blucactus - create a groupIf you want to take your fashion business to a whole new level, then you must start creating a community. And when it comes to creating a community, a Facebook group is one of the best options out there. 

 

In fact, many experts also suggest that a Facebook group also performs better than a Facebook page in terms of conversions, sales, and leads. 

 

With the help of your Facebook group, you can create a loyal fan base and promote your offers and products to them.

 

The down con of the Facebook group is that it does not allow you to run ads or any paid campaign. 

 

  • Have a content calendar

 

Blucactus - have a content calendarThe next important tip is that you must have a content calendar ready.

 

A content calendar will help you take your Facebook marketing game to the level of awesomeness. 

 

If you have a content calendar ready, then you can plan all your activities accordingly. 

 

It will also help you stay ahead of your schedule.

 

  • Optimize your Facebook pages

 

Blucactus - what is facebook marketingIn order to get the maxim benefit out of your Facebook page, you need to optimize it for better reach and engagement. 

 

For example, you need to complete your Facebook page business information from top to bottom.

 

Make sure that you leave nothing. Location, address, phone number, email, website, social media links, and so on.

 

Everything should be mentioned, so that your targeted audience may find your fashion business legit. 

 

  • Use stories 

 

Blucactus - use storiesLet’s face it, organic reach on Facebook is decreasing day after day. Businesses and brands are finding it difficult to scale the organic reach of their content.

 

In such a scenario, if you are new to Facebook marketing, then it is next to impossible for you to scale your reach via the organic medium. 

 

However, there is one such technique that you can use which is Facebook stories

 

Several research and studies have shown that Facebook stories perform best as compared to other content like images, videos, and text.

 

It also gives you the opportunity to increase your brand awareness, reach, and sales.

 

Conclusion:

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In 2021, Facebook marketing has become necessary for all businesses irrespective of their size and nature.

 

The reach, engagement, flexibility, and targeting options that Facebook offers sets them apart from other social media sites.

 

Whether you are into the fashion industry, blogging, service, IT, or tech, you must use Facebook for marketing and promotion. 

 

Quote your project to let us create your Social Media project to increase your audience and sales today!

14 Impeccable Tips to Improve Your Fashion Facebook Page’s ranking through Facebook SEO. Whether you agree or not, the Facebook page engagement levels have drastically fallen. Also, organic reach is decreasing day after day. In such a situation, running a Fashion Facebook page can be an intimidating task, especially for newcomers in the market. 

 

As a digital marketing agency, we feel this is an area of concern.

 

So, if you want to increase the engagement levels of your Fashion Facebook page, then keep reading this blog post till the end. In this blog post, we have shared 14 surefire tips that will help you scale any Facebook page through organic SEO efforts.

 

So without further ado, let’s begin.

 

1. Post less

 

Blucactus - postless - 14 Impeccable Tips to Improve Your Fashion Facebook Page’s ranking through Facebook SEOYou might be thinking that posting tons of content on Facebook will help you grow your Fashion page. To be honest, this is not the case. Facebook’s algorithm has changed over time. 

 

It is getting more complex and dynamic. But the one thing that remains constant is the power of quality content. Yes, Facebook’s algorithm still gives preference to quality content over quantity. 

 

We have seen many fashion pages on Facebook that just bombard their fans with low quality and irrelevant content. That is not going to work at all in 2021.

 

Today, quality content remains the king.

 

Instead of posting 2-4 low-quality content, focus on posting one single high-quality content a day. 

 

At BluCactus, we publish 1-2 content on Facebook on a single day. This helps create the best content for our users and fans. 

 

2. Check when your fans are online

 

Blucactus - check when your fans are online - 14 Impeccable Tips to Improve Your Fashion Facebook Page’s ranking through Facebook SEOWe used to believe there was a specific time to post on Facebook. However, this is not the case. When it comes to posting on Facebook, there is no secret formula. 

 

First, you need to understand that every page or brand has its own perfect time. In the case of a Fashion brand or a page, your perfect time could be Saturday or Sunday. Because that is when most people have a holiday and they might be looking for something to shop around.

 

Unfortunately, this happens only with a few lucky people. 

 

So, if you want to play your cards wisely, then post content when your audience is most active. For this, you can easily use your Facebook insight tool and find out at what time your audience was online on Facebook. 

 

You can also use social media scheduling apps like Buffer or HootSuite to find the same insights.

 

3. Try out videos

 

Blucactus - try out videos - 14 Impeccable Tips to Improve Your Fashion Facebook Page’s ranking through Facebook SEOVideo content is the next big thing and you should leverage it for sure. People are on Facebook for pleasure and leisure. They won’t read long and lengthy blog posts on Facebook. 

 

This is where video content comes into the picture. 

 

We have seen that video content performs best on Facebook. Also, research done by Buzzsumo suggested that video content gets twice as much engagement as compared to other forms of content on social media. 

 

Here are some video content tips for your Fashion Page on Facebook:

 

  • Start uploading how-tos and tutorial videos related to fashion. For example, how to wear jeans with a top, how to pinfold jeans, 5 ways to wear a denim jacket with t-shirts and jeans. Remember, people crave informative videos on Facebook. So, such content will surely help you a lot.

 

  • You can also publish an interview series of any fashion blogger, designer, or expert in your niche. 

 

  • Add captions and links in your video so that you can also drive referral traffic to your website. 

 

  • If you are running a fashion store, then showcase your product’s features, benefits, and so on.

 

4. Go live

 

Blucactus - go live - 14 Impeccable Tips to Improve Your Fashion Facebook Page’s ranking through Facebook SEOWe are 100% sure that going live on Facebook is not on your top to-do list. If this is the case, then you are surely losing out on a good number of opportunities in the market. Facebook’s algorithm tends to rank live videos higher in the feed as compared to other content.

 

In fact, Facebook also reported that people spend 3X more time watching live videos as compared to normal videos.

 

Additionally, Social Media Examiner, a top-rated social media blog, reported that when they go live, they receive more exposure and engagement. So, start using live videos from now on.

 

To make things easy for you, here are some tips:

 

  1. If you are running a Fashion store, then show a behind-the-scenes video of your store.
  2. You can also host a question-and-answer session with your audience. 
  3. Share live tips, tricks, and advice related to fashion.
  4. Share weekly and monthly tips. 

 

5. Share curated content

 

Blucactus - share curated content - 14 Impeccable Tips to Improve Your Fashion Facebook Page’s ranking through Facebook SEOWe know you might be feeling quite weird right now, but sharing the curated content of others might work for you. We share some of the best-created content of others in our niche. And it works like a charm for us. 

 

It not only saves our time but also helps us improve our engagement levels and reach. 

 

No, we are not recommending you to share your competitor’s content on your Facebook page. However, you can think of sharing some industry reports from top media publications. 

 

In the case of the Fashion niche, you can think of sharing the content of Vogue, GQ, Cosmopolitan, and many others. 

 

Apart from this, you can also think of sharing user-generated content if you are running a fashion store online. User-generated content will help you improve your sales, credibility, and authority.

 

Visit the Gopros Facebook and take some inspiration regarding user-generated content.

 

6. Ask questions and opinions

 

Blucactus - ask questions and opinions - 14 Impeccable Tips to Improve Your Fashion Facebook Page’s ranking through Facebook SEOAnother good way to increase the engagement of your Facebook page is by giving a chance to your audience to share their thoughts. And you can do this by asking them questions and opinions on a fashion-related topic.

 

If you are running a fashion store, then you can also ask the opinion of your audience about the new product launch and their views. 

 

Apart from this, you can also consider doing a Facebook poll.

 

If you run a fashion blog, then you can also think of sharing relevant news and information on it.

 

7. Share in groups

 

Blucactus - share in groupsIf you instantly want to increase the reach and engagement level of your Fashion based Facebook page, then start sharing content on various Facebook groups. We feel the Facebook group has an edge over the Facebook page. And that is true. 

 

We have seen a spike in our reach and engagement while sharing content on various Facebook groups. 

 

Here’s the technique that works:

 

  1. First, you need to join a few of the Facebook groups related to fashion, modeling, and beauty. Remember, you need to join only public groups and not private ones. 
  2. Once you have joined those groups, share your content with those groups. 
  3. Don’t directly publish the content on such groups. First, upload the content on your Facebook page and then share it in the group.

 

This technique will surely take your engagement to whole new levels.

 

8. Watch other Facebook pages

 

Blucactus - watch others facebook pageThe social media landscape is very dynamic. What’s working today might not work tomorrow or the day after that. That’s why it is very important for you to keep an eye on your competitors’ Facebook page.

 

It can be helpful for you to check the other’s page and see what’s working for them.

 

Facebook offers an excellent tool called Facebook watch. In this tool, you can list down your competitor’s page and check out their KPIs like reach, engagement level, posts published, and so on. 

 

It does not give any personal information, but it can surely compare your performance with your competitors. Apart from this, it also allows you to check the top post of your competitors.

 

9. Experiment with new content ideas

 

Blucactus - experiment with new content ideasAnother great way to improve your Facebook page’s ranking is by experimenting with the new content format. 

 

A few years back, image content worked best on Facebook. Now, video content has taken the lead. In the coming years, user-generated content, live videos, and visual content will be booming. 

 

That’s why you need to keep on experimenting with the new type of content which will help you stay updated.

 

You can also use the 70/20/10 format of content strategy.

 

  • 70% of your content should be the content that is already performing well for you.
  • 20% of your content should be educational. Not sales-related.
  • 10% of your content should be experimental. 

 

Follow this strategy for a month and check what kind of result you get.

 

10. Reply to comments

 

If you want to organically grow your Fashion Facebook page, then reply to the comments of users without fail. Imagine a situation where you opted for service by seeing a Facebook ad. Now, you have some confusion regarding it and try to reach that brand commenting on their wall. 

 

But there is no reply from their end. How would you feel? Bad, right?

 

In the same way, when your followers comment on your post or on your wall, make sure that you reply to their comments. This will make them feel special and they’ll appreciate this gesture of yours. 

 

If it is a positive comment, then write a small thank you note. If it is a negative comment, then deal with it politely.

 

11. Do a giveaway 

 

Blucactus - do a giveawayThe next in this list of 14 Impeccable Tips to Improve Your Fashion Facebook Page’s ranking through SEO is doing a giveaway.

 

Giveaways are the most underrated technique to improve the Facebook page’s ranking. 

 

They will help you make your brand go viral within a few days.

 

Apart from this, the giveaway will also help you in generating leads and improving your conversion rates.

 

12. Create a Facebook group

 

Blucactus - create a facebook groupWe have already mentioned that organic reach on Facebook is dying. So, a better solution to increase your organic reach on Facebook is by starting a group or a community. 

 

Facebook group has an edge over the Facebook page. We have already mentioned this.

 

Moreover;

 

The Facebook group will also help you create a community of like-minded people. You can easily run and promote your offers in such groups. Also, you don’t need to worry about driving traffic as you already have a community of loyal followers.

 

13. Complete your profile

 

Blucactus - complete your profileDo you follow random profiles on Facebook?

 

Of course not. Nobody loves to follow a brand that is not genuine, authentic, and transparent. That’s why you should complete your Facebook page profile from top to the bottom. 

 

Mention each and every detail about your page. 

 

It will help you establish your trust, authority, and credibility in the minds of your audience. 

 

Also, make sure to have a good profile picture along with a stunning cover banner that goes with your fashion brand.

 

14. Be consistent 

 

Blucactus - be consistentThe last in this list of 14 tips to improve fashion Facebook page’s ranking is to publish content consistently. Consistency is the key to success. That’s why you need to ensure that your fans and followers are always occupied with quality content. 

 

Yes, consistency is important but it will be useless if you are not publishing quality content. Consistency and quality content go hand in hand. 

 

Photos, images, text, links, and videos are the 5 types of content that you should churn out on Facebook on a regular basis. UGC and live video can also provide good value to your audience. 

 

You must try publishing interesting and eye-catchy information about your fashion brand, business, or blog. 

 

A how-to guide and tutorial content works the best in the fashion niche.

 

Conclusion:

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By using the 14 tips and tricks mentioned in this blog post, we are sure that you will definitely improve the ranking, reach, and engagement of your fashion Facebook page. Although fashion is a tough nut to crack, these tips might come in handy for you.

 

They are simple, easy, and effective. You can use a few social media tools and your creativity to get the most out of these 14 tips.

 

 

Quote your project to let us create your Social Media project to increase your audience and sales today!

How Do You Organize Your Work With Social Media. Are you looking to organize your social media workflow but are confused about where to start? Not sure what social media management tools to use?

 

You have come to the right page.

 

In this article, you’re going to learn how practical social media management tips to keep your workflow organized.

 

If you’re wondering how to create a social media content calendar or you’re looking for simple ways to organize your social media tasks, then this article is for you.

 

See, social media marketing is becoming more important than ever. Nevertheless, as brands and companies are using more than one social media channel, it’s hard to organize your workflow.

 

Apart from the lack of proper research, companies are wasting close to $958 million due to ineffective marketing each year.

 

It’s not easy

 

Blucactus - it's not easyThe reality is that staying organized with your social media workflow can be overwhelming and time-consuming.

 

You have to determine your target audience, develop an effective social media strategy, identify the type of content to share with your audience, and know what channels to use for social media marketing.

 

As if that’s not all, you have to create a content calendar, follow the latest social media trends, engage and connect with your audience, determine what tools to use, etc.

 

It’s no easy task.

 

But don’t give up because this article will teach you how to organize your social media marketing.

 

Sounds good?

 

Alright, come inside and explore the topic.

 

Understand the reason for being on social media

 

Blucactus - understand the reason for being on social mediaFirst off, when it comes to how to organize your social media workflow, you need to start with the “Why”.

 

Brands use social media for various reasons.

 

Some use social media to provide great services to their customers while others are looking to drive. A study by Nerdy Writers, an essay writing service provider has shown that 90% of marketers say their social media marketing has increased exposure to their brands. 75% have reported increased traffic to their online businesses.

 

Some companies use social media to promote their products or services.

 

As you can see, different companies have different reasons for being on social media.

 

Back to you:

 

  • Are you looking to increase brand awareness?
  • Drive more traffic to your website?
  • Increase your brand’s online presence?
  • Provide better customer service?
  • Generate more leads?
  • Boost consumer engagement or grow revenue?

 

Once you determine the reason(s) for being on social media, it’d be easier to develop a strategy that helps you achieve your goals.

 

Know your target audience

 

Blucactus - know your target audienceEver heard of the saying, “marketing to everyone is marketing to no one?”

 

This is where it applies.

 

If you don’t know who you’re selling your products or services to, chances are that you will try to sell to everyone on social media. 

 

You will end up wasting a lot of money, time, and resources because no one will buy or engage with you.

 

42 billion people use social media worldwide. This equates to 53% of the world’s population.

 

However, not all are interested in doing business with you.

 

First off:

 

  • Determine who you want to target with your social media campaigns.
  • Know what they want and like.
  • Why do they want to consume certain types of content?
  • Which social media channel do they prefer?
  • How they want to consume your content.
  • Etc.

 

Understanding your target audience will help you know when, where and what content you’re going to share and get your audience engaged.

 

Knowing your prospects also helps you better solve their needs and answer their request.

 

Develop a winning social media strategy

 

Blucactus - develop a winning social media strategyA report compiled by Pro Essay Writing, a company that offers professional essay writing services shows that approximately 91% of US businesses use social media for marketing purposes. This means that the competition on social media is fierce so you need to develop a strong social media strategy.

 

As stated earlier, your social strategy is influenced by the social media marketing goals you set (refer to our point about understanding the reason for being on social media).

 

Once you have established your goals and objectives develop a plan detailing the steps you take to actualize them.

 

Developing a strong social media strategy helps to keep your team organized and also increases overall productivity.

 

Choose the right social media channel for your business

 

Blucactus - choose the right social media channel for your businessThere are over 103 social media sites out there but not all are suitable for your online business. Besides, you don’t need to create accounts on all of them.

 

You will lack time and fail to create engaging posts.

 

You need to choose the right social media channels.

 

Once you choose the right channel, it will be easier to create relevant content.

 

It’s better to select only a few social media channels that you can have time to create high-quality content that engages with your target audience.

 

Facebook, Instagram, Twitter, YouTube, and LinkedIn are the most popular and powerful social channels currently.

 

Since you have determined your target audience, it will be easier to know what channels they prefer.

 

Identify the types of content to share on your social channels

 

Blucactus - identify the types of content to share on your social channelsUnderstanding your target audience helps you know what types of content they want to consume, and how.

 

There is a bit of strategy when it comes to identifying the types of content to share with your social media audience.

 

First, you will need to know your consumers’ preferences. This will involve some little research.

 

Once you have figured out that, find out how you can satisfy those preferences.

 

How to satisfy your audience’s needs can also be tricky.

 

This is where you need to apply the 80/20 principle that implies that 80% of your content should be educational, informative, and entertaining, with promotional content taking the other 20%.

 

The content creation process can be overwhelming, but it doesn’t have to be.

 

Audit the content you already have- blog posts, marketing materials, blog posts, etc. Then think about other types of content such as industry articles, customer reviews.

 

Once you decide the types of content to share on your social media platforms, head over to our next tip.

 

Determine the right time to share your content

 

Blucactus - determine the right time to share your contentTo be successful with your social media marketing, timing is everything.

 

Knowing what time to share your content helps you reach the biggest number of viewers.

 

This is where you need to find out the exact time your prospects prefer to use social media.

 

For instance, busy 9-to-5 workers prefer to use social media between 6 and 8 pm. 

 

Social media users with flexible work hours can use social media between 12 and 3 pm.

 

Remember that there is no one-size-fits-all method of determining when your target audience uses social media.

 

For that reason, you need to understand your target audience’s behavior.

 

Create a content calendar to organize your social posts

 

Blucactus - what is a social media content calendar 4Remember that our topic is about How to organize your social media marketing workflow.

 

So you need to create a content calendar that works.

 

A social media calendar will help to save your time and allow you to track and test different strategies to see what works for your audience.

 

It also helps you organize your content and develop an editorial strategy for posting.

 

You can download free content calendars online or create your own using an excel spreadsheet.

 

In your content calendar, ensure to have links, posting date and time, social channel, category, and post verbiage.

 

The type of content calendar to use will be determined by the number of social channels where you’re going to share your content.

 

For instance, if you intend to share content on one social channel, you can create your own content calendar with an excel spreadsheet.

 

Perhaps you’re wondering why you need a content calendar.

 

Let’s answer a few questions about social media content calendars.

 

What is a social media content calendar?

 

Blucactus - what is a social media content calendar 2

CoSchedule defines a social media content calendar as a spreadsheet or application used to plan when and which content to schedule in advance. 

 

Content calendars also help to manage campaigns and monitor deadlines.

 

Having a social media content calendar will help to keep you focused and simplify content planning.

 

 

What are the benefits of using a social media content calendar?

 

Blucactus - what is a social media content calendar

In other words, why are social media content calendars important?

A social media content calendar improves focus for your team.

 

Without a content calendar, your social media strategy is doomed. You’re going to struggle to effectively engage your audience and grow your business if you don’t develop a strong strategy and content calendar.

 

Here are a few reasons why you should use a social media content calendar:

 

It saves time and helps you stay organized 

 

Blucactus - what is a social media content calendar 3Think about what will happen when you scramble to put together a post a few minutes before you need to publish it.

 

You’re most likely going to share a mediocre post that adds no value to your prospects.

 

A content calendar helps you to plan out your social media content on a weekly, monthly, or even yearly basis in one go.

 

This means that when it’s Monday, January, or December, you know what posts need to go live. It also helps to free up your time in the future.

 

It helps to customize posts for each channel

 

Blucactus - what is a social media content calendar 4The message you push on Instagram isn’t the same as the one you push on LinkedIn and other platforms.

 

In other words, you need to customize your posts for each social media channel.

 

A content calendar lets you craft a custom message for each channel that suits your audience. 

 

For instance, you can share a snippet of your latest video on Instagram while posting the full video on YouTube and Facebook.

 

A social media content calendar helps to reduce everyday stress

 

Blucactus - what is a social media content calendar 5Life is busy and everyone is busy. You’re also probably busy and stressed already.

 

So you don’t want to worsen the stress by worrying about what and when to post on social media.

 

A content calendar will help you with content planning so you know what type of content to share each week or month. This way, you will never have to get stressed.

 

Improves efficiency and consistency

 

Efficiency and consistency are two of the most important aspects of content marketing.

 

You need to share educational, relevant, and entertaining content regularly with your target audience.

 

Having a content calendar helps you maintain a consistent message across multiple channels with a regular posting schedule.

 

Keep your content calendar updated regularly

 

Blucactus - what is a social media content calendarCreating a content calendar is one thing; you also need to update it day after day.

 

Besides, you should keep your content calendar as flexible as possible because, with social media marketing, not everything is set in a stone.

 

Sometimes you will need to change things along the way.

 

Your content calendar should allow you to do this without affecting other things.

 

Also, because you will be creating new types of content for different platforms, your calendar should match the type of content you’re sharing at all times as well.

 

Know where to look for timely and relevant content 

 

Blucactus - know where to look for timely and relevant contentNew trends are coming up on social media every time. You need to keep your target audience updated on every new thing that’s happening around your brand.

 

So you want to keep your eyes and ears open to know what’s trending, what content people are posting on their social media channels, which stories people are talking about, etc.

 

Staying on top of trending topics and stories can help you drive mountains of traffic to your online business.

 

Schedule your posts in advance 

 

Blucactus - schedule your posts in advanceYou probably have a lot of tasks to accomplish within a given period, right?

 

Scheduling your posts in advance can help to free up time so you can focus on other important tasks.

 

You will also save more time by grouping and schedule your posts beforehand.

 

Remember that posting too little or too much can hurt your social media marketing goals and objectives.

 

Scheduling your posts can help you avoid this because you will know the best time to post what content on what platforms.

 

To simplify post scheduling, you can use social media management tools like HootSuite or HubSpot.

 

Perhaps you’re wondering “what are the best social media management and planning tools?”

 

Here are just a few you can try and see which one works great for your business.

 

  • CoSchedule.
  • Buffer.
  • Hootsuite
  • IFTTT (If This Then That).
  • ContentCal.
  • SocialBee.
  • Edgar.
  • SharedCount

 

Over to You

 

Blucactus - Contact us

That’s how to organize your work with social media.

 

Remember that these are just a few of the social media strategies to help you organize your workflow.

 

It’s your time to execute your strategy by creating and filling your social media profiles, and following the strategies shared above.

 

Do you have any questions or concerns?

 

Ask away in the comments and we’ll be glad to respond.

 

Good luck!

 

Author Bio for this guest post:

 

BluCactus - Eliza Sadler

Eliza Sadler is a professional journalist with four years’ experience and also works as a freelance academic provider. Her focus is always on providing high-quality work and dreams of being a top-rated writer and editor.

 

Her ability to create original work that meets high standards is what makes her popular with her student audience. Feel free to connect with her by email.

 

Let us know if you want to Write for us.

 

 

Quote your project to let us create your Social Media project to increase your audience and sales today!

A complete Step-wise guide to becoming a Facebook Ads Manager in 2021. Facebook is an incredibly vast platform, compact with over 2.6 Billion users and 6 Million marketers, who are ready to advertise their products on the platform. It paves an easy path for businesses to reach their prospective customers.

 

You can create business groups or pages to produce lucrative content to attract users. However, the Facebook market is highly money-minded; it intentionally affects its organic reach, stopping your page to grow further. This leaves no choice for marketers but to run paid ads to ensure they reach like-minded people.

 

Facebook is a major social media platform that makes 98% of its revenue selling ads, and there is no way it is leaving the market. So, you need to up your promotional game and become an expert on Facebook ads. Acknowledging our reader’s concerns, we have created this guide to answer all your questions and help you establish your first Facebook ad campaign.

 

What is Facebook Audience Manager?

 

Blucactus - what is facebook audience managerFacebook audience or ads manager is a tool provided by Facebook that allows you to run and manage your paid advertising campaign on Facebook. It is an all-in-one tool that will allow you to run, manage, and track your ads on platforms like Facebook, Instagram, and WhatsApp.

 

Ads manager is a highly technical tool but it can be used by beginners as well.

 

The best part about this tool is that it gives real-time data on likes, views, comments, and engagements on your ads. With such data, you can take an important business decision and improve your ad campaign.

 

Now, you can also get the Facebook Ads manager application on your phone.

 

With the Ads Manager app for iOS and Android, you can monitor your campaign while you’re on the go and still have access to important KPIs like engagement levels, likes, comments, reach, and so on.

 

Wherever you are, you’ll have the power to create and edit ads, track their performance and manage ad budgets and schedules. Convenient push notifications are some other added benefits of this application.

 

Here are some other advantages associated with it:

 

Blucactus - what is facebook audience manager 2

1. Create ad campaigns.

 

In Ads Manager, you can select campaign parameters such as your objective, goals, and audience. You can also include your ad creatives and create a copy for maximum benefits and traction.

 

2. Review and edit your campaigns.

 

Ads Manager makes it easy to edit and review your ad budget, audience, placement options, and creativity. Another great feature of this tool is that it also allows editing multiple ads in bulk. So, you can pause, launch, edit and re-launch your ads at any time with Facebook.

 

That’s cool, right?

 

The 2-Step Formula to creating your Facebook Ads Manager Account

 

Blucactus - the 2 step formula to creating your facebook ads manger accountFacebook Business is a tab that effectively allows you to manage your Facebook Ads campaign settings. The platform acts as a governing body that gives you full access to optimize your ads and deeply analyze their performance. You need a dedicated Facebook Ads Manager account to perform the following functions;

 

  • Manage multiple ads at a time: Many businesses run various ad campaigns to reach their targeted audience. Through Facebook Ads Manager, you can easily manage those ads along with proper analytics.

 

  • Proper Reporting: It is extremely crucial to have a proper channel that guides you about the performance of your Facebook ads. Setting up a manager account offers you a vast dashboard that contains all the major analytics reports.

 

  • Dedicated user role: The Facebook Ads Manager allows you to define user roles according to their activities on the account. This helps businesses limit the access of information to each user.

 

Now, let’s quickly dive into the significant steps that you need to accomplish to set up a Facebook Ads Manager Account.

 

1. Log-in through Facebook Business

 

Blucactus - log in through facebook business

Your primary step would be to create your Facebook Business account using business.facebook.com. If you already have a personal account, we would advise you to continue with that. Facebook sometimes acts weirdly and bans accounts if it finds anything suspicious.

 

However, if not, you can create a new account by filling out the required information like Business and Admin name along with a Business email address. After this, you can click submit and verify the email address.

 

2. Assign user labels

 

Blucactus - assign user labels - A complete Step-wise guide to becoming a Facebook Ads Manager in 2021Now that you have created your Facebook Business account, Facebook allows you to add partners in the Business setting menu. Here, you can label them either of the following options:

 

  • Ad Account Admin: This is the highest label in the lot, allowing you to manage all the Facebook Business account details. This person handles all the payment information and specifies the spending limit and other billing information.

 

  • Ad Account Advisor: As the name suggests, this is for the people responsible for creating and editing Facebook ads. However, this person is limited to access the account’s payment information.

 

  • Ad Account Analyst: This label is for professionals who want to analyze the ad to offer any further suggestions to the Advertiser and Admin.

 

The last thing would be to add your business page from the Accounts tab into the Business setting menu. Ensure that you also make business information changes using the business info option in the setting menu.

 

Design your first Facebook Ad campaign

 

1. Enable Facebook Pixel

 

Blucactus - design your first facebook ad campaign - A complete Step-wise guide to becoming a Facebook Ads Manager in 2021

Before creating your ad, your primary step should be to integrate Facebook Pixel.

 

It is the most prominent analytics tool that helps businesses estimate future advertising’s performance by analyzing their website’s actions.

 

Facebook Pixels aids business to:

 

  • Identify the right audience for their ads.
  • Drive sales.
  • Measure the efficiency of your ad.

 

2. Define your ad goals

 

Blucactus - define your ad goals - A complete Step-wise guide to becoming a Facebook Ads Manager in 2021After you have successfully integrated your Business page into the platform, you must see a dashboard where you will find a CREATE tab at the top left corner of the screen.

 

Here, you get multiple options to define your Facebook ads’ awareness, conversion, and consideration aspects.

 

Let’s take a broader look at this:

 

  • Brand awareness: It is used to create market awareness for the brand.
  • Reach: This is used to develop a mass campaign to reach the maximum number of people possible.
  • Engagement: It is here to capture maximum engagement by launching a special offer.
  • App installs: As the name suggests, this increases the app downloads.
  • Video views: This is for people who want maximum views on their video.
  • Lead generation: This is the best way to capture potential leads.
  • Message: It encourages people to message others through Facebook Messenger.
  • Conversions: This is used to motivate customers to sell through the ads.
  • Catalogue sales: This enables marketers to show personalized catalog items by analyzing their actions on the platform.
  • Store traffic: It is mostly done to attract a nearby audience to physically visit the store.

 

3. Estimate a budget

 

Blucactus - estimate a budget - A complete Step-wise guide to becoming a Facebook Ads Manager in 2021Now, you will see a dashboard that will ask you to tick the most suitable option that aligns with your Facebook goals, starting with estimating a budget.

 

Here, the platform offers you to select either of the option mentioned below:

 

  • Daily Budget.
  • Lifetime Budget.

 

As the name suggests, you can set daily budget limits after analyzing the ad reach and estimated conversions in the first option. In contrast, the Lifetime budget determines the total amount that must be spent on this ad once and for all. In our opinion, you must sign up for the Daily Budget, as ads’ objectives keep changing, and it will make no sense to go for an obsolete marketing campaign.

 

4. Define your audience

 

Blucactus - define your audience - A complete Step-wise guide to becoming a Facebook Ads Manager in 2021Your Facebook ad is made for a specific user group. And as you move forward, the platform will ask you to define your targeted audience. You must narrow down your audience requirement, eventually minimizing all excess competitions.

 

You can bifurcate your target group into the following categories:

 

  • Location: Here, you can define the geographical location of your target audience. Facebook Business further bifurcates into the following categories:

 

  1. People who recently visited the defined location.
  2. People who live in the following location.
  3. People traveling to this location.
  4. People who have their home on or near the defined location.

 

  • Age: Through this, you can highlight your targeted audience’s age to whom you want this ad to be shown to. It can be anywhere between 18-65 years.

 

  • Detailed targeting: Another aspect could be to define the behavior and interest of your targeted audience. Here, you mention those characteristics that separate the defined user groups.

 

5. Select where you want to post the ad

 

Blucactus - select where you want to post the ad

Facebook Business offers multiple platforms to run your ads like:

 

  • Facebook.
  • Instagram.
  • Audience Network.
  • Messenger.

 

All these platforms are sub-categorized to offer a narrower market, aiming to provide higher conversions. You can also go for Automatic placements, where Facebook itself places the ad optimizing your requirement.

 

Blucactus - create a compelling ad copy - A complete Step-wise guide to becoming a Facebook Ads Manager in 2021

6. Create a compelling ad copy

 

No steps would matter unless the advertisement copy does not do its magic.

 

You need to ensure that you develop an ad containing appropriate photos, videos, links, headlines, and CTA; in short, every element makes the visitor click on the ad.

 

 

 

How to conduct effective reporting of your Facebook ad campaign?

 

Blucactus - how to conduct effective reporting of your facebook ad campaignAfter you have successfully launched a Facebook ad, it is imperative that you effectively analyze the results to sum up the outcome of your effort.

 

The dashboard contains two major components: the column, and the breakdown. These will help marketers create customized reports according to their interests.

 

Let’s discuss both of them:

 

Columns

 

Blucactus - columnsIt contains multiple pre-set options you can use to create a useful report. These are:

 

  • Performance: Results, Costs, Reach, and Amount spent.
  • Delivery: Reach, Frequency, Cost-per-1000 people reached, Impressions, CPM (Cost per 1000 impression).
  • Engagement: Post reaction, Post comment, Post saves, Post shares, Link clicks, Page likes, CPC (Cost Per Click).
  • Video engagement: 2-second video play, Cost per 2s views, etc.
  • Carousel engagement: Reach, Frequency, Impression, Link clicks, CTR, CPC, Actions, etc.
  • Cross-device: Mobile app installs, Cost per app install.
  • Offline conversion: Offline purchases, Cost per purchase, Offline leads, etc.
  • Messenger engagement: Impressions, Link clicks, Messaging conversions, New messaging connections, On-Facebook purchases, Cost-per-purchase.

 

However, if you aren’t impressed by these pre-sets, the Column section also allows you to create customized reports by offering you multiple other options to mix and match to get optimum output.

 

Breakdown

 

Blucactus - breakdownThe following column is used to further breakdown the report into three major categories:

 

  • By time (Day, Week, 2-week, Month).
  • By delivery (Age, Gender, Business locations, Country, Region, Platform, Product ID, etc.).
  • By action (Conversion device, Destination, Video type, Video sound, Carousel card).

 

You can easily select the most appropriate option after analyzing your requirements. The dashboard contains almost all-important pre-sets, which will help beginners develop a report that can be efficiently looked upon.

 

The reports can be exported to your device; you can also share its link with the concerned person if you want to take the other person’s opinion.

 

However, the platform also offers detailed analytical insights that provide exact numbers on how many people were reached, the most engagement, and the total amount spent on the ad. Various effective reporting techniques can be customized to offer many detailed results.

 

Conclusion

Blucactus - Contact us

 

Many small business owners wish to advertise their products on a giant platform like Facebook; however, they are mostly scared of the outcome. In contrast, the Facebook Business dashboard is straightforward to use without needing any technical guidance. You can always refer to the above article in case of any doubts and feel encouraged to market your product.

 

Use this guide run to create an award-winning Facebook ad campaign. We have tried our best to complete an A-Z of Facebook ads manager in this guide. You can also consider sharing it with your friends, other business owners, with the people who are looking forward to learning a thing or two about Facebook ads manager.

 

Quote your project to let us create your Social Media project to increase your audience and sales today!

How to get followers on Telegram to create a community for your brand. Getting followers on telegram for your brand may seem a bit difficult for you. However, thanks to our advice this will be easier than you think. You may even have an account already, but have no idea how to grow it.

 

In this case, don’t worry, because at BluCactus we love to show you the best marketing tools. This way, we teach you how to grow your brand and get potential customers.

 

If we focus on the world of marketing, we can see the rise of certain applications. However, today we will only take into account the instant messaging sector. At the moment, both brands and organizations use these platforms all thanks to the evolution of these channels.

 

Why does this happen? Today, instant messaging has a lot of power. After all, it allows personalized marketing to work in a better way. As a result, it’s able to provide the customer with the personalized attention they deserve.

 

Apps like Telegram are an excellent option for your brand

 

BluCactus - seguidores en Telegram - datos importantesIf we talk about applications as such, they have come into play as a means of personal communication. However, thanks to their good operation, today they are used as a business tool to create consistent communities.

 

For example, we can look at WhatsApp for a moment, the most used instant messaging application so far. This platform has been so innovative that it has been able to adapt to business needs through its Business version.

 

In fact, thanks to its functionality, this application is the favorite of users, however, Telegram also has its special features. So, if you are building your digital marketing strategy, you can include this application to reach the subscribers that your brand needs.

 

Also, if you are interested in using Telegram, you should know a little more about this application in advance.

 

Telegram has become popular, thanks to its advantages

 

BluCactus - seguidores en Telegram - datos importantesCarrying a digital marketing strategy through Telegram can be more beneficial than you expected.

 

These are some advantages of using Telegram to publicize your brand:

 

  • The reach of your brand will increase.
  • It saves you time and resources when implementing your strategy.
  • Its segmentation capacity is amazing.
  • It has a cloud as a storage system.
  • You will be able to increase your client’s trust in you. 
  • You will be able to carry out more effective conversations with your followers.

Telegram: Why include it in your brand?

 

BluCactus - seguidores en Telegram - datos importantesWhen it comes to digital communication tools, Telegram shows a lot of promise at the moment. Its creators Nikolái and Pável Dúrov launched it in 2013. Their goal was to create an application that would stand out from others. For this reason, in Telegram you can find the following elements:

 

It works just like any other instant messaging app

 

Thanks to the way it works, Telegram is very profitable when launching a digital marketing strategy. This is because the messages always reach the recipients at once. Besides, it ensures a high percentage of certainty that they will be read.

 

BluCactus - seguidores en Telegram - datos importantesIs an effective way to share different content 

 

Through this messaging application, you can send files in image or video format.

 

Similarly, you can send files regardless of whether they have text or graphics.

 

Now, we know what you’re thinking, don’t other apps do the same?

 

Yes, they do. However, Telegram allows you to create a better community.

 

There may be massive or anonymous users 

 

By using this application, you can create public or private groups, as well as channels. This way, users can follow the accounts they want without the need to provide their data.

 

BluCactus - seguidores en Telegram - datos importantesPrivacy is one of the best features of Telegram

 

Currently, Telegram has 500 million users, which means that it’s below WhatsApp, which has 1000 million users, thus being the most used instant messaging app.

 

However, once WhatsApp announced its inclusion of advertising, many of those users decided to switch to Telegram. Besides, the change of their terms of use also propelled this switch. For users who live in these types of applications, it is important to maintain their reliability, and it is one of the reasons why they trust Telegram.

 

We can’t deny that this app offers a high level of safety. To ensure this, it offers private chats that once left behind for a long time will get destroyed. Besides, on telegram, if someone is part of a group chat, they can hide their phone number so that others can’t see it.

 

How to get followers on Telegram to create your brand’s community?

 

As you can see, Telegram is an excellent option to show your marketing plan through instant messaging. To get followers on Telegram, you can acquire them through a pre-payment or other methods. On the other hand, the good news is that by using Telegram, you won’t have to make an effort to grow your brand community. Now, what you should know is that the users you purchase through this application are not real. They are only bots that will serve to increase the followers of a certain channel. For this reason, there will be no type of interaction with your content. As a result, you may see that your results do not coincide with the objectives of your brand.

 

BluCactus - followers on Telegram - data

The idea is to interact with your customers to create stable communication. This way, your conversions will be positive as you will be organically reaching the attention of users. So, if you want to grow your community, follow the next tips:

 

  • Create a good description for your channel

 

Your channels must have a good description, or else it will be difficult to attract subscribers. In this text, you cannot forget to include keywords about the topic that your brand will deal with. This way, if users start to search for content related to your channel, they will be able to find it quickly.

 

  • Create a good content strategy, followers on Telegram 

 

BluCactus - followers on Telegram - data

When it comes to talking about a marketing strategy for any business sector, content is always the protagonist. That’s why we always offer this recommendation to those who manage a brand and want to find their potential customers.

 

If you want to create a strong community for your brand through this application, your content will play a key role in this goal. What are users looking for? Information that is useful and directly responds to your concerns regarding the brand.

 

As a result, your content must be interesting and entertaining to increase your followers. If you want to achieve a quality community, you must take into account this point.

 

  • Use your social media to spread your Telegram channel

 

BluCactus - followers on Telegram - dataIf you use social media platforms like Instagram, Facebook, or Twitter, the time has come to make the most of them.

 

These social platforms are the most important to connect with the public on the web.

 

For this reason, you can use these means to promote your Telegram channel or channels more effectively.

 

When you use Telegram, it will offer you a link to your group or channel.

 

This way, you can easily share it on your social media to achieve a more direct connection.

 

  • Incorporate your website link, followers on Telegram

 

BluCactus - followers on Telegram - dataTo carry out the promotion of your Telegram channels, social media will not be the only means.

 

To form your community, you must make all your brand information visible.

 

That is, you must add your contact details to your instant messaging applications.

 

Similarly, you can invite your users to reach you through other channels, as long as you have a good customer service strategy. Remember that for the user, the attention you pay to them will be decisive to be part of your community on Telegram or not.

 

  • BluCactus - followers on Telegram - dataTake advantage of the recommendations

 

The recommendations of other people will be very relevant to create the community you want for your brand.

 

For this reason, offering good content will increase the chances of people recommending your channel to their friends or family.

 

This is a good option for your brand to become known organically, and of course effectively.

 

  • Join stakeholder conversations, followers on Telegram

 

BluCactus - important dataTo form a community interested in your brand, a good idea is to start interacting in groups dedicated to your sector. For example, if your brand is dedicated to the fashion sector, enter groups where they talk about popular clothes or other related topics.

 

In advance, you must find out in which groups your potential clients are. This way, you will be able to interact in their conversations. However, for this to work you must contribute with interesting and entertaining opinions. Only in this way, will you notice how other users will give their opinion in the conversation.

 

The objective of this point is to show that you are an active person since it’s the only way to capture the attention of users. Also, showing content related to their search will make it easier for them to get closer to your brand. This way, you will be able to achieve a greater reach in this application.

 

  • Your channel should appear in the Telegram directory

 

BluCactus - important dataTelegram has very interesting features, and one of them is being able to use channel directories.

 

They turn out to be very beneficial because through them, you can promote your channels as they will be organized by category and theme.

 

This way, a user who uses Telegram will be able to easily search and find the information they need. Similarly, you must look for the directories where you will have the opportunity to reach a greater number of users.

 

If you want to see your followers grow a lot faster, you must include this option in your marketing strategy.

 

  • Use sponsored ads, followers on Telegram

 

BluCactus - important dataHow to create a community for your brand on Telegram? As you have seen, we have given you several helpful tips to allow you to meet your goals.

 

Don’t think twice about creating banner ads for different social media platforms. This way, you can lead users to your channels on Telegram.

 

In the same way, this platform allows you to do paid advertising.

 

For this, you can choose the channels in your sector you want to advertise and then agree with the channel administrator.

 

Does email marketing also work for Telegram?

 

When can you use email marketing? If your database is sufficient for your newsletter, you can lead your followers to other communication channels. Email marketing turns out to be a very simple option to promote your brand’s social media. But to be effective, you must create a good campaign. In it, you must explain to your followers the advantages of your brand and the content they will find once they join your Telegram channels.

 

Did you like this post?

 

 BluCactus - important dataIf you want your brand to work through this application, you must focus on the organic growth of your followers.

 

We can’t deny that Telegram channels work very well when it comes to reaching your customers. That’s why, if you want to create a community for your brand, you must take into account our advice.

 

If you still have doubts, at BluCactus we can help you to have a good marketing strategy for your brand. All you have to do is contact us to allow us to create an effective plan for you. With us, you’ll have a solid community for your brand in one of the most important instant messaging apps.

 

BluCactus, your ally in Digital marketing

 

BluCactus - important data

BluCactus international marketing agency serves clients all over the world. Our specialty? The creation of web designs and SEO positioning in online searches. Our group of experts focuses on helping businesses and brands succeed in one of the most competitive sectors in the market, the digital world.

 

BluCactus will accompany you in every step that your brand takes. This goes from the creation of the branding of your business to the creation of content. Our focus is on supporting you with the creation of your website or the administration of your accounts on social media.

 

This online marketing agency, based in Dallas, TX, seeks to strengthen your image as a brand and take it to the next level. Don’t wait any longer to get the help of the best specialists in digital marketing. Contact us now through our social media or website!

 

If you want to keep up with the world of digital marketing, you can also subscribe to our monthly newsletter.

Quote your project to let us create your Social Media project to increase your audience and sales today!

How To Showcase UGC In Your Fashion Retail Store. User-generated content is booming more than ever. Every day, people realize just how important it is. Marketers are ready to use this to boost their work. Now, brands and businesses have a hard time earning the trust of their users. However, User-generated content is great solution marketers have found in today’s competitive world. 

 

User-generated content has a lot of upsides. It boosts the authority, authenticity, credibility, and reliability of customers on your brand. Hence, every brand wants it. They see how they can use it to sell more products with better customer satisfaction.  Because of this, every brand wants a piece of it to beat their competition. 

 

The fashion industry is the best fit to use user-generated content. People always look for real-life inspiration to buy new products. They’re not so into professional models’ pictures. So, below we are going to tell you how to profit from user-generated content for your Fashion retail store in an innovative way. First, let us understand how UGC will help fashion brands.

 

What Is The UGC For Fashion Brands?

 

User-generated content is the type of content that is created by real people. For instance, customers, followers, or fans of the brand. It is unbiased content containing positive or negative reviews about the brand. 

 

Both types of UGC will help your new customers. This works because customers will feel like they have a more honest feel of the brand. It’s more authentic and it builds trust. Displaying or integrating UGC in your marketing campaign will leverage huge benefits to your brand in the form of more sales, revenue, and an increase in the profit graph of your brand. 

 

User-generated content is mostly shared on social media channels.

 

Blucactus-1-Make-amazing-customer-experienceSo, it is full of vibrant colors, interactive images, and real-experience of the users that drive increased user engagement on these social media posts. 

 

User-generated content is helpful in inspiring other people and encouraging them to buy the product. It will grow sales opportunities for brands and retailers. 

 

Hence, you should capitalize on the user-generated content for your fashion brand. You can do this by collecting and showcasing the user-generated content through your marketing touchpoints. It will give you more sales opportunities and better customer-brand relationships. 

 

How To Showcase User-Generated Content In Fashion Retail Stores?

 

Blucactus - how to showcase user generated content in fashion retail storesYou might have already embedded user-generated content on your website. But, you must know there are many ways to leverage this magical content for better marketing. 

 

Displaying user-generated content on the Digital Signage screen can be a lucrative idea. It’s great to boost the in-store marketing of your Fashion Retail Store. 

 

Showcasing your brand-specific user-generated content in your retail store will help you enhance the experience of your customers. It will provide them with inspiration for UGC. That, in turn, will increase the number of sales of your brand. 

 

You can see various types of user-generated content ideas for digital signage screens. These will leverage your exceptional profits. 

 

So, here we go.

 

UGC Ideas To Display On Digital Signage

 

#1 Social Media Hashtag Posts

 

Blucactus - social media hashtag posts

Maybe you have run or are running a hashtag campaign on social media channels. Then, this is one of the best ideas to display user-generated content on your digital signage.

 

People like to engage with the hashtag social media posts as everyone creates unique content using the particular hashtag.

 

Showing user-generated content with hashtag social media posts will grab the customer’s attention. Plus, it will help you receive an increase in customers’ responses and queries. 

 

#2 Reviews & Ratings

 

Blucactus - reviews - ratings - How To Show UGC In Your Fashion Store

User-generated content that contains reviews and ratings of your brand product is perfect. It will boost the number of sales of your product instantly as your customers check on the screen. 

 

Displaying reviews and ratings of your products from the existing customers not only helps you. It also helps your customers to make informed and right decisions.

 

Moreover, with the help of customer reviews, your customers get better information from real people. They learn things like the feel of the clothes, color, texture, and experience of customers with your product. 

 

 

#3 Latest Fashion Trends

 

Blucactus - latest fashion trends - How To Show UGC In Your Fashion Store

Another way you can use digital signage for your brand is by displaying the latest fashion trends popular on social media channels.

 

Social media channels are the popular medium of fashion trends.

 

So, running social media content on digital signage will entice your customers to buy fashionable products from your retail store.  

 

 

#4 Social Media Wall

Blucactus - social media wall - How To Show UGC In Your Fashion Store

 

 

Another way to use UGC on digital signage is by collecting it from multiple social media channels and making a social wall of it.

 

A social media wall is eye-catching and might inspire your customers with any post of user-generated content.  

 

 

#5 YouTube Review Videos

Blucactus - youtube review videos - How To Show UGC In Your Fashion Store

 

Another way you can use it is to display YouTube reviews.

 

Many customers like to share their reviews and how to use product videos on social media.

 

YouTube is the channel where most people like to upload their videos. 

 

 

Conclusion

 

BluCactus - important dataNo doubt user-generated content on digital signage captivates the audience’s attention.

 

But, it is powerful enough to encourage your in-store customer to make a buying decision. 

 

Hence, leverage more sales by displaying user-generated content on digital signage screens for your fashion retail store. 

 

 

Author bio for a guest post:

Blucactus - Julie Wiley

 

Hi, I’m Julie Wiley!

 

I am a freelance content writer, formerly worked out of Adam Smith Institute in California.

 

I spend most of my time on the internet, searching for Social Media Widget solutions that could help businesses grow exponentially.

 

Let us know if you want to Write for us.

 

 

Quote your project to let us create your Social Media project to increase your audience and sales today!

The best Marketing guide for TikTok.When it comes to the most popular social media platforms, TikTok is leading the way. Today, it’s one of the favorite platforms of the public, especially young ones. However, companies and institutions have taken TikTok into account to reach their target audience. So, due to the number of people who use TikTok, we want to offer you the best marketing guide for TikTok. With it, you’ll be able to easily take advantage of this platform.

 

You may have a lot of questions about it, but don’t worry. Today, we will answer all of them. If you choose to use TikTok, you should do it correctly so that you can achieve your goals. Regardless of your brand goals, you can use this popular platform to gain good visibility.

 

Of course, some brands can get more benefits than others by using this platform. Today, you’ll find out if your business is part of them. That’s why, before using this platform to boost your brand, you must know its characteristics.

 

Take into account the following data from this social media platform

 

Before using this platform to position your brand, you should take note of the following:

 

BluCactus - Marketing guide for TikTok - datos importantesThe target

 

TikTok has become more relevant among young people between the ages of 16 and 24.

 

Knowing this is very important for your brand.

 

After all, this will determine whether young people are the ones your brand needs to meet its goals or not.

 

For example, if your audience is over 30 years old, it may be more convenient for you to opt for platforms such as Instagram and Facebook.

 

BluCactus - Marketing guide for TikTok - datosDemographic segmentation 

 

Regarding demographic segmentation, we can observe the following data:

 

  • Women: 44.4%
  • Men: 55.6%

 

As you can see, there is not much difference in these percentages. As a result, you will have to be smart when using certain filters to capture the attention of these users. Besides, for your segmentation capabilities to increase, you must understand that the average time a user uses this application is 52 minutes. This means that you will have enough time to create a solid marketing strategy.

 

Creating your marketing strategy: what are the right topics for your TikTok account?

 

BluCactus - Marketing guide for TikTok - datos importantesAs long as you create a good marketing strategy, it will be possible to adapt your brand to this platform. However, it will be much better to have an audience that really cares about the content you offer. However, you may not have enough time to keep an eye on how your marketing strategy is working. In this case, you can hire the services of a marketing agency.

 

If you have decided to use TikTok, one of your main goals should be to grow your account as quickly as possible. To achieve this, you must choose more suitable topics to start with.

 

Compared to other platforms like Facebook and Instagram, this platform turns out to be more fun due to its visual content. For this reason, creativity is one of its main pillars when it comes to creating content for this platform.

 

These are some of the most impressive topics on TikTok:

 

  • Fashion
  • Food
  • Technology
  • Video game
  • Humor
  • Music

BluCactus - Marketing guide for TikTok - datos importantesDetails to take into account 

 

Once you create a TikTok account for your brand, it’s important to know that there will be some control when communicating with users.

 

This is what makes this platform different from others such as Instagram.

 

As a result, TikTok consists of user-generated content. In this sense, once a user creates a video on it, others have many ways to interact with it. Some even create more content based on it.

 

BluCactus - Marketing guide for TikTok - datos importantesMake good use of conversion types on TikTok

 

How do the types of conversions work on TikTok? 

 

The audience that lives on TikTok doesn’t respond well to direct sales.

 

Because of this, your brand will need to focus on creating a good marketing strategy to gain recognition.

 

This platform grants a lot of notoriety, as long as you never forget that direct sales on it will never be the right way. As a result, the types of conversions that work on TikTok are related to conversation and brand image.

 

Do you want to get your brand known on TikTok? Create your account

 

BluCactus - Marketing guide for TikTok - datos importantesHow to create an account on TikTok? For your brand to start interacting with TikTok, you must create an account. For this, you will only have to follow the following 2 steps:

 

Select the registration form

 

Even if there are several registration options, the fastest method will be by entering your email address.

 

Create a password 

 

You choose the password you will use for your TikTok account. For this, you must create a safe and secure one with the characters needed to create it. In this sense, only you or your marketing team should know it.

 

Through these 2 simple steps, you can quickly create your TikTok account. You must know how to differentiate between a person and a brand account. After all, you will focus on enhancing the marketing strategy that you’ve idealized for your brand. So, you need to switch from a personal account to a Pro account.

 

BluCactus - Marketing guide for TikTok - datos importantesWhat are the characteristics of a pro account? 

 

  • It allows you to have access to a greater number of functionalities to improve your content. Besides, you will find very interesting tools to boost the performance of your account.

 

  • You can add interesting information to your profile, such as a contact email or a link to your business website.

 

  • You will have access to detailed statistics. This way, you can be aware of the growth of your followers and the reach that your brand is having.

The next step will be to verify your TikTok account

 

By having an account on TikTok, you should take care to review the progress of your actions. That’s why you must take into account all the functionalities of this platform. This way, you will be able to analyze your marketing strategy. On the other hand, you will be able to grow effectively on this platform until your account is verified.

 

Why is it important to verify your account?

 

How many users does TikTok have? Today, this platform has more than 800 million users. For this reason, if your account reaches the expected success, it could be plagiarized by another user. That’s why it’s so important to have a verified account for your brand.

 

BluCactus - Marketing guide for TikTok - datos importantesAmong the benefits of having your account verified, it is worth mentioning:

 

  • Your SEO will improve considerably on this platform, which means that users will be able to find your account quickly.
  • If your profile is verified you will avoid plagiarism.
  • There will be no doubt about the veracity of your brand, so will avoid fraud and improve your user’s trust.

 

To enjoy these benefits, you should know the 3 options that are available to verify your account:

 

  1. In the case of being a very famous person on social media, the verification process will be done automatically.
  2. If your content is high-quality, your account will grow quickly due to its visibility, which means that It will reach virality.
  3. To achieve some of the above two options, you must be consistent in your marketing strategy and work with a lot of discipline.

BluCactus - Marketing guide for TikTok - datos importantesTips to help you verify your account

 

A tip is never too much, so here are a few interesting tips to verify your TikTok account:

 

  • Join the trending challenges.
  • Focus on creating quality content.
  • Use existing songs for content creation or create some new songs.
  • Use the hashtags of challenges to reach a greater number of users.
  • Start following users related to your industry. This way, you will improve your interactions.

 

For example, if you have a fashion store brand, start following brands or influencers related to the fashion world.

 

Customize your profile on TikTok

 

BluCactus - Marketing guide for TikTok - datos importantesAfter creating your TikTok account, the next step will be to customize your profile. To do this, you must have a profile related to your brand.

 

Here are the steps you need to take to personalize your profile on TikTok:

 

Choose a profile picture

 

This could be your brand logo or another element recognizable and related to your business. Remember that your profile photo will be the first thing the user sees before entering your account.

 

BluCactus - Marketing guide for TikTok - datos importantesPut a good description 

 

In this section, you must clearly explain what the user will find in your account. The description is very important because it will complement your username and profile picture.

 

Get your creativity going 

 

When filling in the description, you must be creative and add fun phrases, emojis, and everything you need to let people know what your brand does.

 

Don’t forget to include the link to your website 

 

The link to your website must be included in the description. Besides, you can also add the link of other platforms where you upload your content such as Instagram and YouTube. By following these steps you will ensure your brand’s success on TikTok. Besides, it will also increase your other social media accounts There’s no doubt that this will be very helpful to create a stable community around your business. This, in turn, will be a great advantage for your brand. Following this point, you must also learn…

 

How to optimize your profile on TikTok?

 

Do you already have your personalized profile? Now the next step will be to understand the algorithm. This way, you will increase your chances of success. Most people doubt themselves when uploading their first videos. Because of this, we offer you this complete guide to allow you to understand how to use marketing tools. 

 

BluCactus - Marketing guide for TikTok - datos importantesHow does the algorithm work on TikTok?

 

For the algorithm to work correctly, you must pay attention to the next

 

There must be user interaction 

 

This point is fundamental in all social media since user interaction will always add value to your brand. That’s why if users on TikTok interact with your content, you will get greater reach.

 

Add interesting information in videos 

 

For the algorithm to work properly, marketing experts recommend adding certain information to the videos you upload to it. That is, take into account details such as the copy, the hashtag, or popular sounds.

 

Set up your account correctly 

 

When your account is set up correctly, TikTok can read it efficiently and then display your content in the countries and language of your interest.

 

To upload videos to TikTok you must follow the next steps

 

BluCactus - Marketing guide for TikTok - datos importantesBefore uploading videos to TikTok, verify that you have perfectly complied with the following steps:

 

  • Create your profile.

 

  • Customize it the right way.

 

  • Optimize it efficiently.

 

  • Understand TikTok’s algorithm.

 

If each of these points has a positive check, it means that you are ready to start uploading videos on this platform.

 

BluCactus - Marketing guide for TikTok - datos importantesHow to upload videos on TikTok?

 

  1. Login to your account and press the button where the “+” symbol appears. By pressing this button, you will observe different options for your video.
  2. If you want to upload a video to TikTok directly from your gallery you can do it, or if you prefer you can record from the App.
  3. Select the length of the video. Usually, TikTok videos last around 15 to 60 seconds. Time can also be measured in MV, since it is an internal creator that you can use in the form of slides internally in the App.
  4. After all this, you must tap on the sound button. This option will be found at the top of your screen and will allow you to have access to the most used sounds on the platform. You can also access the sounds that you have added as favorites.

The next step will be to edit the video 

 

BluCactus - important data

These are the options available for editing your videos:

 

  • You can control the speed of the recording.
  • You will find a 10-second countdown timer.
  • Position the camera from the front for easier recording.
  • You will have access to different filters provided by TikTok.

 

In TikTok, you will have the opportunity to find a wide variety of filters to give your videos a different touch. Also, after having recorded your video, you will have access to other modifications:

 

  • Volume modification.
  • Trim the video.
  • Insert different effects, emojis, texts, and much more.

Discover the different types of advertising you can find on TikTok

 

BluCactus - important dataHow are you liking this marketing guide for TikTok so far? We have explained all the steps that you must go through to create an account on this platform.

 

Now, if you want to promote your brand through TikTok, we’ll show you some options to do so. Through them, you’ll be able to create interesting advertising campaigns.

 

Let’s start then! These are the types of advertising you can find on TikTok:

 

Hashtag challenge ads

 

In these ads, there must be a challenge proposed by the brand. For this, you must create a challenge and upload the video with a hashtag that identifies it. This way, if the video goes viral, the brand will reach a higher number of views.

 

BluCactus - important dataBranded Lenses

 

This advertising consists of using effects including elements of a brand, to achieve greater visibility.

 

Brand takeover ads

 

With these types of ads, brands can control their home page.

 

That is, once the user views the ad, they will not be able to exit until it ends.

 

As a result, through the impressions and clicks on the ads, you can measure your metrics.

 

BluCactus - important dataGamified Branded Effect

 

This type of advertising also works with filters. You can use these to encourage your users to imitate different dances or facial expressions.

 

In-Feed Ads

 

These happen to be the most common ads on TikTok, and they work very much like Instagram stories. To observe the effectiveness of this type of advertising, you must be aware of its views, impressions, and numbers of clicks.

 

BluCactus - important dataTopView

 

These types of ads have the power to attract the user’s attention since they are played for 60 seconds on full screen.

 

User-generated content

 

This turns out to be the simplest advertising since you only have to work on placing good hashtags to get more users.

 

Influencers 

 

This is one of the best options for good advertising on TikTok. If the most recognized tiktokers agree to collaborate with your brand, you can positively increase your reach.

 

Apply a good marketing strategy to your TikTok account

 

BluCactus - important dataWhen having a TikTok account, your marketing strategy must be well planned, so it must include the following elements:

 

Interaction 

 

TikTok is one of the best platforms for brands to interact with users. This is because the brands themselves can create their content and then upload it to the platform. Besides, every time a user enters a social media platform, they are investing part of their time. Because of this, you must make their time worth something.

 

Creativity 

 

This is very important in TikTok, as well as keeping up to date with the current trends. For this, you must be aware of everything that happens within it. In this sense, you must also keep in mind that these trends tend to change very fast. Because of this, you must pay attention.

 

BluCactus - important dataHumor

 

Humor is part of this platform. After all, most often than not, those videos that viral usually consist of interesting parodies. So, try to take part in them to encourage the user to interact with your brand.

 

Analysis 

 

Your metrics shouldn’t focus on impressions or clicks, what’s important is to focus on creating original content and then analyze its acceptance level.

 

Challenges 

 

We have already mentioned that both challenges and trends have great weight in TikTok. For this reason, you should create fun and original content to increase the chances of your videos going viral.

 

BluCactus, your ally in Digital marketing

 

BluCactus - Marketing guide for TikTok - contactoBluCactus international marketing agency serves clients all over the world. Our specialty? The creation of web designs and SEO positioning in online searches. Our group of experts focuses on helping businesses and brands succeed in one of the most competitive sectors in the market, the digital world.

 

BluCactus will accompany you in every step that your brand takes. This goes from the creation of the branding of your business to the creation of content. Our focus is on supporting you with the creation of your website or the administration of your accounts on social media.

 

This online marketing agency, based in Dallas, TX, seeks to strengthen your image as a brand and take it to the next level. Don’t wait any longer to get the help of the best specialists in digital marketing. Contact us now through our social media or website!

 

If you want to keep up with the world of digital marketing, you can also subscribe to our monthly newsletter.

 

Quote your project to let us create your Social Media project to increase your audience and sales today!

Discover the best image sizes for social media in 2021. Social media is one of the most important resources of important brands. With it, they can approach new clients, markets, and diverse audiences.

 

Now, standing out isn’t easy due to the competition, but it isn’t impossible. For this, you need to focus on the aesthetic and visual aspects of your account. One of the best ways you can work on this is through your posts. For example, these must have the correct dimensions and formats. This way, you’ll be able to have a better impact on your audience.

 

Next, we’ll show you all the information you need to know. As a result, you’ll be able to create only the best posts for the best platforms. 

 

Why is it important to know the size of images on social media?

 

BluCactus - image sizes for social media - important dataSocial media is very important as a marketing strategy for any business. So, regardless of whether these are B2B (Business-to-business) or B2C (business-to-consumer), platforms like these are very successful in actions and business conversion.

 

Because of this, the job of graphic designers is vital for the success of a social media account. After all, they are the ones who best know the dimensions and sizes of every platform. As a result, they’re able to adapt every profile photo, banner, stories, or video to them.

 

By managing these dimensions, you will be able to optimize the image of your brand, your strategy and enhance your social media to attract new users. On the other hand, when working with the image of an account you have to be very creative within the rules that each platform has.

 

We know how difficult it can be to stand out within a platform. However, by working on the visual factors of your brand, you’ll be able to grab the attention of new clients and audiences. Besides, you will also improve your online presence, and ensure the best aesthetic in all your platforms.

 

Images on Facebook

 

BluCactus - important dataFacebook is one of the platforms with the highest number of users in the world. For some, it works as a tool to create friendships, share educational, informative, and favorite entertainment information.

 

For your business or Facebook account, you must ensure the visibility of your images no matter the device. To do this, pay attention to the measurements of each image for Facebook, both in its desktop version and smartphones or ads.

 

The dimensions that you should pay more attention to are the following:

 

  • Profile picture: the ideal size is 170 × 170 pixels.
  • Facebook cover image: 820 × 312 pixels size.
  • Square posts size: 1200 × 1200 pixels
  • Horizontal posts: 1200 × 900 pixels
  • Photos with links: 1200 × 628 pixels
  • Facebook Ads: 1600 × 628 pixels

BluCactus - important dataMobile Version

 

In the same way, you must know your image’s sizes in the desktop version, you must also know them in mobile versions. Here we explain which one you should take into account:

 

  • Facebook’s cover in mobile version: 560 × 315 pixels.
  • Profile photo in mobile version: 128 × 128 pixels.

 

Don’t forget to save these images in different formats, such as PNG, so that your images will never look pixelated.

 

Images on Twitter

 

BluCactus - important dataLoved by both millennials and brands alike, Twitter is one of the top social media platforms in the market. In fact, it’s perfect for those companies wanting to share new facets of their work or history with their clients. So, if you have a personal brand, this is the best choice for you. In it, you can share secrets from your day-to-day and make tips or blogs for your audience.

 

The dimensions of this platform are:

 

  • Profile photo: 400 × 400 pixels.
  • The header image on Twitter: 1500 × 500 pixels.
  • Tweet image size: 1024 × 512 pixels. Allowed in JPG, PNG, or GIF.
  • Twitter cards dimension: 800 x 320px. Here it only supports JPG or PNG.
  • Summary Card with photograph: 280 × 150 pixels.
  • In-stream image size: minimum 440 × 220 pixels.

 

A favorite element of this social media platform is GIFs. However, dimensions don’t matter in this case. What’s important here is to remember that your images must be in JPG or PNG.

 

Images on Instagram

 

BluCactus - image sizes for social media - important dataThis is a social media platform characterized by the use of images and dynamic content. Instagram is one of the platforms that has best reached the public. Because of this, it’s perfect for those brands focused on creating attractive-looking products. For example, clothes, make-up, and accessories.

 

So, if you want to create amazing designs and posts, you must pay attention to the following dimensions.

 

  • Profile picture: 110 × 110 pixels.
  • Square image: 1080   1080 pixels. Some also use 640 × 640 pixels.
  • Horizontal photography: 1080 × 566 pixels.
  • Vertical image format: 1080 × 1350 pixels.

 

If you want to share some videos with your followers, don’t forget to take into account:

 

  • Videos for the timeline: 640 × 640 pixels with a duration of between 3 and 60 seconds.
  • Videos for Instagram Stories: 750 × 1334 pixels and duration of a maximum of 10 seconds.

 

BluCactus - image sizes for social media - important dataIGTV

 

This feature has also become a favorite within this platform.

 

Because of this, you must pay attention to details.

 

Besides, a great advantage of it is that it doesn’t matter how you record your videos, either vertically or horizontally.

 

  • The dimensions for vertical videos are a maximum of 9:16 and a minimum of 4: 5.
  • For horizontal, maximum 16: 9 and minimum 5: 4.
  • And last but not least, the 1: 1.55 or 420 x 654-pixel cover photo.

Images on Pinterest, image sizes for social media

 

BluCactus - image sizes for social media - important dataA platform as fun and visual as Pinterest couldn’t be left out of our list. Not only is it excellent for building an online presence, but it is also a great strategy to increase visits and leads to your website.

 

Take note of the following measures:

 

  • Profile image size: 165 × 165 PX. It is important to use the JPG or PNG format.
  • One pin measurement: 600 × 900 pixels with a 2: 3 aspect ratios.
  • Cover photo of the boards: preferably 200 × 200 pixels.
  • Miniature of each one of the covers of the boards: 100 × 100 pixels.

Advertisements

 

One of the newest and most innovative elements that you can find on these platforms is Ads or paid advertisements. In this case, the sizes of these pins should be 600 × 900 and with an aspect ratio: 2: 3 to 1: 3.5.

 

Images on LinkedIn, image sizes for social media

 

BluCactus - important dataAs a platform focused on business relationships, it has become a vital tool for professionals. As a result, it hasn’t stopped growing, and it will continue to do so for many years. Because of this, if you want to attract a more professional audience or companies, this is the platform for you. On the other hand, it will also help you to build your own brand.

 

Here are the dimensions to take into account:

 

  • LinkedIn profile photograph: 400 × 400 pixels.
  • Header image: 1584 × 396 pixels. Maximum file size: 4 MB.
  • Post photography: 520 × 320 pixels.
  • Company logo: 300 × 300 pixels.
  • Cover image for company: 1584 × 396 pixels.
  • General Ads: 50 × 50 pixels.
  • Ad in rectangular format: 300 × 250 pixels.
  • Wide Skyscraper: 160 × 600 pixels.
  • Leaderboard: 728 × 90 pixels.

YouTube video size, image sizes for social media

 

BluCactus - image sizes for social media - important dataEven if this isn’t a social media platform per se, it’s still an excellent place to grow your brand. This is all thanks to its diverse amount of content and audiences. Because of this, YouTube is today the second most visited platform in the world, right behind its parent company Google.

 

If you want to post videos, create your account and be successful, take note of the next dimensions:

 

  • Profile image: 800 × 800 pixels.
  • Header image: 2560 × 1440 pixels.
  • Video: 1920 × 1080 pixels.
  • Video thumbnail: 1280 × 720 pixels.

Videos on TikTok, image sizes for social media

 

BluCactus - image sizes for social media - important dataThis is a platform that doesn’t seem to stop growing. Every day, more and more people join in to create all sorts of content. On the other hand, most of its users are on the younger side or Gen Z. So, if your business wants to reach hundreds, don’t even think twice about joining it.

 

The dimensions for posts are:

 

  • Profile photo: 200 × 200 pixels.
  • Ad images for feed: 1200 × 628 pixels.
  • Ad video for feed (vertical): 720 × 1280 pixels.
  • Videos: 1080 × 1920 pixels.
  • Ad video for feed (square): 640 × 640 pixels.
  • Ad video for feed (horizontal): 1280 × 720 pixels.

 

Take advantage of each social media platform and be creative by trying all sorts of designs! If you want to stand out, you must cross boundaries and be as creative as you can be. For this, you must take into account the dimensions of every platform to surprise your audience.

 

BluCactus, your ally in Digital marketing

 

BluCactus - image sizes for social media - important dataBluCactus international marketing agency serves clients all over the world. Our specialty? The creation of web designs and SEO positioning in online searches. Our group of experts focuses on helping businesses and brands succeed in one of the most competitive sectors in the market, the digital world.

 

BluCactus will accompany you in every step that your brand takes. This goes from the creation of the branding of your business to the creation of content. Our focus is on supporting you with the creation of your website or the administration of your accounts on social media.

 

This online marketing agency, based in Dallas, TX, seeks to strengthen your image as a brand and take it to the next level. Don’t wait any longer to get the help of the best specialists in digital marketing. Contact us now through our social media or website!

 

If you want to keep up with the world of digital marketing, you can also subscribe to our monthly newsletter.

 

Quote your project to let us create your Social Media project to increase your audience and sales today!

4 Killer YouTube Marketing Tips in 2021. As the second most visited platform in the world, YouTube can be your greatest ally in growing your eCommerce business in 2021. After all, videos are a great way to share content and get important information on any topic.

 

For many people, venturing into this platform can be quite an ordeal. However, all you need to grow and increase your interactions is to follow the advice of experts. For this, today we’ll offer 4 marketing tips for YouTube. After reading them, we are sure you’ll be successful in no time. 

 

What is YouTube, and what is it for?

 

BluCactus - datos importantesYouTube is a video-sharing service that allows users to upload videos for others to view anytime, anywhere. This was at the time one of the greatest innovations in the digital world because it seemed like television but in any place and with programming tailored to your tastes.

 

Anyone in the world can have an account on this platform. Besides, on YouTube, you can have a wide variety of content, from music videos to comedy shows, how-to guides, recipes and so much more.

 

This is an ideal platform for those who want to dedicate themselves to monetize their content or events. With live streams and videos on YouTube, many people are lucky enough to profit in this way and make a career out of these videos. This does not mean that it is a simple task. Creating content needs a lot of work and constancy to achieve your objectives.

 

The real benefits of using YouTube for your business

 

It doesn’t matter which industry you’re in. You could be a small business looking to grow or an established one with a long trajectory, either way, this platform will offer you endless advantages. The same goes if you just want to start a personal brand, a blog, and share new information and content.

 

Here we explain some of the benefits that you can get once you join this platform.

 

BluCactus - important dataGreater engagement than other platforms

 

This platform has great potential when it comes to generating interaction. After all, a lot of people spend much of their time on it. This is because it’s a large website with a lot of diverse content. As a result, people can spend from a few hours to the whole day watching videos or listening to music.

 

A platform like this, which has high visual content, is ideal for product or service marketing use. YouTube has a great reputation for the success it has with audiovisual content. Because of this, many have decided to try a different marketing approach and have left behind other strategies and channels that are only focused on text such as blogs, Twitter, traditional press, among others.

 

BluCactus - YouTube Marketing Tips - important dataOpportunity to think outside the box

 

Many of the users on this network have begun to explore new areas of trust and entertainment from their own homes. Daring to sit in front of a camera to create content, without the certainty of how the public will respond. This is an act of great courage for many.

 

Some may use this platform as a way to work through certain insecurities, break out of the shell they are in, and experience new things.

 

If you really want to venture into this channel, go for it and don’t stop to think about the opinion of others.

 

BluCactus - important dataLess competition than blogs

 

Today, if you want to have a stable business you need to have a blog or a website.

 

This implies that all companies, large or small, that enter the digital world will have a portal with these characteristics.

 

However, as there is a lot of fear related to starting to create video content, many don’t even try to upload their own materials. It’s because of them that competition decreases and businesses have a better chance of succeeding from here.

 

The best tips to create a successful YouTube channel

 

 

BluCactus - important data1. Investigate everything very well, YouTube Marketing Tips

 

One of the most important factors that you must take into account when starting your work and journey with YouTube marketing is to investigate. There are thousands of aspects you have to investigate and take the time to know very well.

 

You can’t start your content creation with just posts. The first step is to do thorough research on your niche or audience.

 

For example, you must find out what are their objectives, goals, motivations, what do they like to see, how they communicate with each other, among other factors. By handling this information, you are one step closer to achieving the success of your account.

 

2. Make a list of your content, YouTube Marketing Tips 

 

BluCactus - important dataThis is when you should start working on segmenting your tasks. We aren’t talking about the contacts or content that you’re going to do. This goes a bit further. When we talk about content lists, we mean the key areas where your content is going to fit the best.

 

In short, here what you have to do is narrow down the categories in which your materials will have the greatest opportunity for growth among the masses and which best fit in that audience.

 

For example, if you have an automobile business, some categories in which your videos could best fit would be video reviews, entertainment, and informative news. Or, in the case of cooking videos, the most appropriate sections or content cubes are recipes and gastronomy.

 

3. Be consistent with your work, YouTube Marketing Tips

 

BluCactus - important dataWhen it comes to marketing, you must ensure the exposure of your content in the best way and spun together. This is what your business allows you.

 

It’s important to be consistent with the content you offer to your audience.

 

For example, your tone and language should be the same throughout any video.

 

That’s why it is best to start your channel, be it professional or personal, with an introductory video where you let people know what content you will publish, its frequency, the motivation, and what is your goal with that account.

 

4. Collaborate, YouTube Marketing Tips

 

BluCactus - YouTube Marketing Tips - important dataThis is one of the best strategies to grow a brand. Besides, it is also the perfect way to increase both your followers and interactions. For this, all you have to do is use collaboration tactics.

 

Within this platform, the most important brands and channels have started to work with each other. This way, they can increase their sales and visits. On the other hand, this also allowed more people to share their content. So, as you can see, when two channels come together as allies for the same cause, they both get amazing benefits. 

 

By working with another brand, you open the doors for more people to find you and follow you. The same goes for that brand. As a result, this is a great alternative for those who want to start “buying” viewers. Now, if you want the best results, you must work with a channel in your sector or related to it. In this sense, it must offer interesting content for your audience too. This way, you’ll both get endless conversions, some related to sales, and other with specific actions. 

 

Besides, since this is an organic strategy, it becomes an important factor in the analysis of SEO tactics. As a result, you get a channel with a great reputation.

 

If you want to implement this strategy, all you have to do is look around. There are endless accounts ready to work with others on YouTube. After all, they all know the benefits they can get by doing it. So, don’t be afraid and try asking a channel if they want to work with you. Chances are they will say yes. 

 

BluCactus, your ally in Digital marketing

 

BluCactus - YouTube Marketing Tips - important dataBluCactus international marketing agency serves clients all over the world. Our specialty? The creation of web designs and SEO positioning in online searches. Our group of experts focuses on helping businesses and brands succeed in one of the most competitive sectors in the market, the digital world.

 

BluCactus will accompany you in every step that your brand takes. This goes from the creation of the branding of your business to the creation of content. Our focus is on supporting you with the creation of your website or the administration of your accounts on social media.

 

This online marketing agency, based in Dallas, TX, seeks to strengthen your image as a brand and take it to the next level. Don’t wait any longer to get the help of the best specialists in digital marketing. Contact us now through our social media or website!

 

If you want to keep up with the world of digital marketing, you can also subscribe to our monthly newsletter.

 

Quote your project to let us create your Digital Marketing project to increase your audience and sales today!

How to upload photos to Instagram from your computer? It’s been a while since social media became one of the most popular communication resources among companies. However, to really plan, schedule, and then post any type of content on social media it can be quite an odyssey. Because of this, the best way to plan and publish on different platforms is through our computers. But, in the case of Instagram, how can we upload content from our computer?

 

In this blog, we’ll explain how to upload photos and posts to Instagram from your computer.

 

What is Social Media?

 

BluCactus - upload your photos on Instagram via your PC - important dataWe all know what social media is like and we understand more or less how it works. It’s known as a digital tool that enables the user to quickly share any type of content with the general public. So the structures are formed by different individuals, groups, or organizations related to each other one way or another. From here, these individuals then form communities on digital platforms.

 

Some of the best-known social media platforms are Facebook, Twitter, LinkedIn, among others. These offer services that allow you to form groups, share information, images, or videos according to the interests of users.

 

Every platform has a particular set of objectives and functions. Because of this, if you want to post content on them, you must adapt it to each platform. For this, you must take into account their dimensions and the formats they use. This allows you to connect with new users who have the same interests and tastes as you.

 

You must understand how social media works and the motivations of its users. Platforms such as Facebook, Instagram, and Twitter all have different users. The common element of them is that through them these users create communities. However, platforms like LinkedIn aim to bring together professionals who want to connect. So, as you can see, every platform is different. Because of this, you must understand its motivations to create the best content.

 

What do you need to know before you upload photos to Instagram from your PC?

 

BluCactus - important dataBefore you even start to upload photos to Instagram from a PC, you must understand that it’s a bit of a slow process. However, the more practice you have, the easier and quicker it will be. On the other hand, if you don’t have enough space or resources, it can be harder. Nonetheless, it’s never too late to try.

 

To create social media posts, you must remember to edit your photos into a square format (a 1: 1 ratio). Besides, you must have a description or copy ready for the description of your publication.

 

If, on the other hand, you want to upload a video, you should also know the specific characteristics needed for the best results. For example, Videos must be in mp4 format, less than one minute long and weigh less than 30 MB. For Instagram, if you want to publish an IGTV, you must make sure it lasts a maximum of 60 minutes and 3.6 GB in terms of weight.

 

What are the advantages of social media?

 

BluCactus - important dataSocial media offers advantages for both users and brands. Here you can increase your contacts or interactions. Besides, it allows you to boost your presence on the Internet. Because of this, many businesses use these platforms for self-promotion and as an advertising strategy. Next, we’ll list all the advantages social media offers you.

 

Direct and instant communication

 

As people, we are social beings and we need to relate to each other. These platforms offer an opportunity for users to share special moments and get in touch with friends, acquaintances, or people with whom we share the same interests. It doesn’t even matter if we don’t really know each other. Anywhere in the world and regardless of the language barrier, social media brings people together.

 

BluCactus - upload your photos on Instagram via your PC - important dataNew job opportunities

 

In the area of businesses, social media is a great place to make yourself known and be your cover letter for future job positions. Many brands consider social media to be the perfect place to showcase their digital resume. Besides, through it, businesses can see a new side of us.

 

On the other hand, for companies, social media is also a great place to recruit new candidates for their jobs. One of the best platforms for this is LinkedIn, where professionals meet to connect with new people. Many companies review the profiles of future candidates through these platforms as a form of analysis to know if they can fit well in the job or not.

 

BluCactus - upload your photos on Instagram via your PC - important dataNews and entertainment information

 

Social media is an excellent place to find important and entertaining information in real-time.

 

On platforms like these we can choose whom to follow, the content we see, and the media we like the most.

 

Besides, through them, we can keep up to date with the latest happenings around the world.

 

 

 

BluCactus - upload your photos on Instagram via your PC - important dataSharing is the main thing

 

An important part of social media is that we can share content with people we know.

 

For example, we can share spoilers about our upcoming projects in our stories or with our contacts directly.

 

This is a great strategy to increase the positioning of our brand or personal account.

 

 

 

How to upload photos to Instagram from a computer?

 

BluCactus - upload your photos on Instagram via your PC - important dataLog in to Instagram

 

After opening a window in your browser, go to Instagram and log in to the site. You need to log in to Instagram to start uploading your photos and all your content.

 

Access the developer options, upload your photos on Instagram via your PC

 

You must right-click anywhere on the page and select “Inspect” to open the browser’s developer options. Another option is pressing Command + Alt + I, or if you are using a Windows computer Ctrl + Shift + I.

 

BluCactus - upload your photos on Instagram via your PC - important dataEnter the mobile view of the site

 

It’s very easy to modify the mobile version of Instagram from your computer.

 

You just have to click on the symbol with two blue squares to the left of the Toggle Device Toolbar options bar (another way is by hitting Ctrl + Shift + M on the keyboard for PC).

 

Once you do these steps, you will have the mobile view options.

 

 

BluCactus - upload your photos on Instagram via your PC - important dataPress F5 to get the plus button, upload your photos on Instagram via your PC

 

Once you have the mobile version, the next step is to hit F5 (command to update) on your PC to make the plus sign appear. This is the button that allows you to upload photos from your computer.

 

Select the image, or the carousel, that you want to publish

 

From here you can publish your photograph without the need to enter the application on the phone. Then you can click on the plus symbol (+) to select from your computer the images you want to upload. Now you can start your work as a community manager or simply manage your personal account in a simpler way.

 

And how can we upload Stories too? Upload your photos on Instagram via your PC

 

BluCactus - important dataThis is one of the most important functions if you want to manage your social media or your accounts from your computer. Stories are an important factor for the growth of a brand and the percentage of interaction for any company. That’s why, your company, no matter if it’s personal or professional, must plan in advance its content. This way, you can then post it in an organized way.

 

People love Stories because they show what happens behind the scenes of your day-to-day and your new publications in the feed. What’s also great about them is that you can post them through your PC. Here we explain how to do it in just a few steps.

 

  • Step 1. The first thing is to access the Google Chrome browser.
  • Step 2. The next thing we have to do is log in with your Instagram account on your computer.
  • Step 3. Once inside your account, press the F12 key for the browser to show the mobile version. You will see that the width of the screen is reduced, and the cursor turns into a circle. From here you can manage your account much easier.
  • Step 4. Press F5 and you can now use IG as if you were running it from your mobile. Go to the stories camera and choose your photo in the browser. You can edit your photo and have your content come out in an easier way to be published.

BluCactus, your ally in Digital marketing

 

BluCactus - upload your photos on Instagram via your PC - important dataBluCactus international marketing agency serves clients all over the world. Our specialty? The creation of web designs and SEO positioning in online searches. Our group of experts focuses on helping businesses and brands succeed in one of the most competitive sectors in the market, the digital world.

 

BluCactus will accompany you in every step that your brand takes. This goes from the creation of the branding of your business to the creation of content. Our focus is on supporting you with the creation of your website or the administration of your accounts on social media.

 

This online marketing agency, based in Dallas, TX, seeks to strengthen your image as a brand and take it to the next level. Don’t wait any longer to get the help of the best specialists in digital marketing. Contact us now through our social media or website!

 

If you want to keep up with the world of digital marketing, you can also subscribe to our monthly newsletter.

 

Quote your project to let us create your Digital Marketing project to increase your audience and sales today!