What is Business to Business (B2B) marketing? Business to Business marketing or in its abbreviation B2B, are those marketing strategies that a company applies to sell products or services to other companies.
Its main characteristic is that it is a marketing relationship between companies mainly instead of individuals, as has already been seen in traditional digital marketing.
Other particularities of this type of marketing are:
B2B marketing seeks to attract other companies as customers.
Because they are companies, the volume of clients tends to be much lower than if we talk about individual people.
Marketing based on rationality
Companies that are looking for a specific product or service are not looking for the other party to convince them.
Because they already know what they need, but rather, they are looking for a competitive price so that the purchase is as favorable as possible for the budget.
At the time that a company must choose, with respect to acquiring a certain product or service.
It normally goes through several decision channels, before the definitive yes, which usually takes time, making it a slow process.
Likewise, accessing the person who makes the final decision is complicated, having to negotiate through filters for whom the advertising applied is probably not important.
B2B marketing must be up-to-date with digital innovations, focusing its strategy on the application of online marketing mainly in order to reach more companies more easily.
What is B2B, and what is it for?
Another definition that we can include is that B2B marketing is a business scheme in which an exchange of products and services between companies is carried out.
It is used for one company to offer another a solution to some need that the other demands.
An example of the situation would be a digital marketing company.
That offers its services to another in order to position it in the market and make it more visible through instruments such as websites, blogs.
What is B2C marketing?
Business to Consumer marketing or known by its acronym: B2C, is that directed at people or individuals.
It is characterized by being oriented to the marketing of mass consumption products or services, which is why it is designed for a wide audience.
It appeals to the emotions, so that a need arises in the person to buy what is offered, avoiding giving time to the rational analysis of the transaction.
The promotion, customer acquisition and sales processes are usually short, since the hook is sought through promotions or low opportunity prices.
The number of clients or public is large, however, that often does not translate into a high volume of sales.
For the application of B2C, different digital media are used, with social media being the main or favorite because it’s where the largest number of customers are.
Differences between Business to Business and Business to Consumer.
Both schemes differ in:
Advantages and disadvantages of B2B.
Advantages and disadvantages of B2C.
In conclusion, it cannot be said that one is better than another since their objectives are different.
Everything will depend on who your product or service and customers are. This way, you will be able to determine which of the two works better as a digital marketing strategy.
Additionally, the cost of the products you offer must be taken into account, often, those who use B2B are large companies whose prices to charge are high.
While those who go through the B2C route, often offer objects of less value and of common use that can be marketed through less formal channels, social media being one of them.
In this case, both schemes have their advantages, you just have to choose the one that is right for you and your business. Also, you can subscribe to our weekly newsletter.