The best friend of SEO professionals, MOZ: What it is, functions and how to use it
What is MOZ? Is a set of aids that allow us to do a lot of things. Some are analysis, website monitoring, and optimization based on SEO (Search Engine Optimization) techniques. These aids have a lot of useful tools. Some of them are Twitter Analytics (Twitter statistics) and Rank Checker (classification verifier). This last tool is essential because it confirms the ranking in the search tools.
Origin of MOZ
Its developers created this tool in the United States in 2004 as a digital marketing and SEO blog.
However, it wasn’t until 2009 that a software-oriented to SEO workF appeared. Over the years, this tool went through growth and changed a lot from when it first showed up.
The days of it being oriented only towards search engine optimization, based solely on Google techniques and algorithms, are far behind.
Now, it became a complex tool, covering more areas of digital marketing.
What is MOZ?
This is a set of twelve tools that a lot of professionals use for SEO strategies.
This is because these make the work of digital marketing professionals and agencies easier.
Among these tools is MOZ Analytics.
This tool shows the position of a website in search engines.
On the other hand, MOZ is popular with digital marketers that specialize in Search Engine Optimization methods.
What are the main functions of MOZ?
As a company that offers SEO services, we know how important is to have a set of tools that make the evaluation of websites easier.
This is because having another set of hands, no matter digital is always great. This is even more helpful when verifying which websites are the most important. We do this by keeping in mind the content of them and their number of visits. This verification is very important to make these processes more fluid and avoid issues.
Besides leaning on a complete set of tools in the area such as MOZ, it’s also useful to place some security standards. This is something that MOZ guarantees along with many other functions. Thus, this tool allows a professional to prove the authority of each website. It allows them, among other things, to confirm the number of domains shown on a specific website and reveal the reference links of those contents.
On the other hand, it’s worth highlighting that this tool sends notifications about possible local errors on the site.
Learn about the main functions of MOZ
Next, we will explain some main functions of MOZ, a very simple tool to use.
Keyword Explorer (KWE)
This is an ideal SEO feature for choosing keywords. This resource helps us find the best words to add to a certain product, item, or brand. Besides, we should mention that choosing keywords correctly is vital.
Why? Because it will allow you to better position your website in search engines. On the other hand, Keyword Explorer gives us all the essential metrics of a website. Some of these are volume, opportunity, difficulty, and potential. All of this is important to create an excellent SEO strategy.
As you can see, KWE is very practical, so much so that today its search volume metrics are usually considered more effective and accurate than those provided by the famous Google Adwords.
On the other hand, we know that to create a keyword plan it’s necessary to have at least three different tools. However, you can do this same plan by only using KWE. Remember that this is a tool defined by its speed and efficiency.
This tool will allow you to exploit Twitter to the maximum. This is because the information it can give is very is important.
So, you will have to pay close attention to it to get the most out of it. For example, you will be able to know who your followers are, where they are from, what time they are most active, what other people they follow, among other data.
With this information, you can do your own analysis and draw conclusions. It can be a lot of things, like at what time should you post a Tweet for it to reach its maximum potential. You can even conclude that maybe it’s time to start tweeting in another language because you’re gaining followers from other countries.
And what’s more, these data can allow you to develop networking (business activities). This is because they also allow you to go deep into the Twitter database to find the most influential people in your industry.
Finally, we should mention that although the free version offers quite efficient data, the paid tool offers you the possibility of carrying out everything in a much clearer way.
It’s one of the most used MOZ tools because it offers a lot of relevant data in a very comfortable way.
This is a navigation bar that is installed in your browser and shows you useful information about the websites you visit.
This information can like the profile of links that it has, among other relevant aspects.
Besides, it has the so-called SERP Overlay which can be very useful for analyzing your competition.
This is because it provides information about the authority of different search results.
How to use it?
It’s easy. Just log into MOZ with your free account and download it. It’s available for Chrome and Firefox (although the Firefox version is now obsolete).
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