On-page SEO is the best option to position your website organically. Besides, this is a tool that you can’t ignore when creating your marketing strategies. Only in this way will you be able to make your website known.
Everyone wants to achieve the highest visibility for their website, and you are surely no exception. So, SEO is the many On-page optimizations that you can do on your website. As a result, experts use both of these concepts to achieve a good position on Google’s search results.
Whatever happens on your website is up to you. Thus, if you want to get good results you should start doing SEO. On the other hand, to guide you, you must know how it works so that you don’t make any mistakes.
If you are ready to start On-Page SEO, now is the time to find out what SEO is and why it is so important to your page.
What is On-Page SEO?
On-Page SEO has a main objective, and it is to help Google easily organize every website. In simple terms, through SEO On-Page tools you can create a link with Google.
This way, it will detect what the interests of your site are.
Now, explaining to Google what you want to achieve with your site is not as easy as it sounds.
This is because if you don’t do it correctly, it could have many disadvantages. When Google doesn’t want to be friendly with a specific page, it simply ignores its content.
Do you really have to use On-Page SEO to position yourself?
As you use different strategies on your website, you can see which ones work best. When it comes to competitiveness, many links are of great importance to position yourself. Besides, it’s very helpful to do good On-Page SEO since it allows you to see how effective your website is.
On-Page SEO is so essential because it allows you to rank quickly. The same won’t happen if you don’t use this tool.
On the Google side, once your site is on the web it will take care of classifying it correctly. This step is vital to answer the needs of users who browse on the Internet. As a result, it’s in your interest that Google understands what type of content your website offers and how useful it can be to users. This, alongside finding your website.
How does Google take into account your website?
Google works with the help of robots. Their job is to look for your website to then classify it in the correct category. Robots also called “Bots”, are programs that work automatically. They are the ones in charge of archiving content from every website.
When they start their extraction process, they go around the entire Internet to do a thorough crawl of every link. This way, Google can know which are the new pages and which ones already exist. As a result, it can know if new content has been added.
Let’s take an example:
When a bot reaches your page, it reads all the content, be it text, links, images, codes, and other elements. Then it extracts it and stores it in a database. This database is huge since there are files of all the websites that exist on the Internet.
At the end of this process, they analyze all your collected information. They do this to determine what the niche of your page is and in which category it should go.
Now, what happens if Google doesn’t detect your page?
In case bots don’t crawl your page or can’t index it, it just won’t appear on Google.
Because of this, you must take care of your website’s content. For this, you must know how to create it so that the bots can find and study it.
Important tip. If you want Google to index your content, avoid using technologies such as AJAX, Flash, or Java. Bots find it hard to read this content.
How can you do efficient On-Page SEO?
On-Page SEO goes hand in hand with some activities that you can’t miss to achieve effective optimization.
Of course, some of them will be needed more than others. However, you will find this out as you become better with this tool.
Often, people wonder which are the tools of On-Page SEO they can’t ignore in a Marketing strategy. That’s why we will show you the activities.
s that you can’t ignore on your website. This way, you won’t waste your time.
Focus on delivering quality content
Sometimes “less is more”. Because of this, in some cases creating a lot of content isn’t necessary when the little you have is of good quality.
Thus, having a lot of content can become useless if it doesn’t hook the user. In short, you can achieve a good position on Google without having thousands of articles.
Also, you have to make sure that what little content you do offer is actually useful and solves user problems effectively.
Keywords are important in the content of your page. Of course, you might already know this since almost every website says it. However, you need to be a little cautious with this tool, as you shouldn’t overuse it.
The keywords that you have chosen for your content should appear moderately.
This way, Google can understand the theme of your site. On the other hand, you shouldn’t include keywords in poorly organized content. When using them, they must be consistent with the text.
So, you should be clear that both for Google and for users it is not pleasant to see an abusive use of keywords.
How can you correctly use Keywords in On-Page SEO?
By following the steps below, you will make proper use of keywords:
In your keywords, you can use synonyms, so as not to repeat the same terms. This way, you can also use secondary keywords to position yourself.
Once you put keywords on your website, Google will notice it. As a result, you don’t need to optimize them, or else it will be a bit annoying for both Google and its users.
Don’t obsess over the density of keywords
There is no specific formula to determine how many keywords you should use in the texts to position yourself. As you test this tool on your content, you will notice what number of keywords works best for you.
Don’t put the keywords in the whole text
There are people obsessed with placing keywords throughout the text, and in the end, this practice can become a failure. Google can, without a doubt, penalize the excessive use of keywords.
On-Page SEO also uses Tags and Meta Tags
A very vital element present in the pages that you see through your browser are codes. These play a very important role when interpreted by browsers. If you don’t know a lot about this function, something that you must know is that it’s vital to gain greater visibility on Google.
The browsers are prepared to translate the labels, to be able to observe the information that the site contains as usual.
There are occasions where the browser can interpret some phrases differently. For example, when they are used as tags “Title” for titles, or “P”, for paragraphs. Also, the text may not show in the browser when the codes are identified as a Meta tag.
For browsers to be able to structure all the information found on the internet, they must interpret some fractions of the codes or labels. Besides, Google, like other search engines, often uses these tags to determine the relevance of websites. Then, they are in charge of locating them in the corresponding place in the search list.
How to make efficient use of tags?
Through the “tags” you can ensure that your page has good positioning on the web.
Tags that appear in search results
The title, the URL, and the Meta-description make up the tags shown directly in the search results.
Whenever you do a Google search, those tags will be the first thing you’ll notice. This way of appearing in search results is normal for Google, however, there are times when the type of search may vary.
Why are these tags important?
These three tags play a fundamental role to achieve a successful positioning in Google using on-page SEO.
Also, the tags become the cover letter of your page, and if the user finds it attractive instead of clicking on another site that offers the same content as you, they will feel a preference for your page.
To do good On-page SEO, you must correctly use tags thinking about the needs of the users.
Page Title (Title Tag)
To be able to optimize through On-Page SEO, the title is one of the most important tags that you should know how to use. For Google, this tag is very relevant because it can quickly identify what the topic of your page is about.
The title goes in your browser tab, as well as in the search results. Also, you can see it in the HTML codes of any page in the (title) tags.
You should choose a title that is very attractive to the user. This is because it will define the type of content on your website. That’s why your title must be consistent with your content. Only in this way will Google take into account your website.
For example, if your page is about furniture, your title shouldn’t be “Free furniture”, just to attract users. Now, if it is true that you are offering free furniture, you can place it without problems. Or else, Google will notice that your title has nothing to do with your content.
How to optimize your title?
- Include the keyword in your title, preferably at the beginning. However, this isn’t mandatory.
- If your brand is famous you can put your name at the end of the title, to call attention
- Choose an attractive title, so that the user feels interested in entering your page.
- The title must contain a maximum of 70 characters for it to appear in its entirety in search results.
- Conform titles naturally, and exclude words that are not relevant.
- Titles should be unique for each page, don’t try to duplicate them.
The URL is also very important to optimize On-Page SEO. Today, before users make their final decision, they take URLs into account.
This is why you must ensure that it correctly describes your title. When a URL looks suspicious, it won’t be relevant to users.
This tag won’t be part of your website HTML. This is because the location of every page on your domain is taken into account to create them.
Besides, its generation will be different depending on the way your work:
If you work with HTML, your address will be according to the site where you save your pages.
if you save the file as “furniture.html”, the address in your directory will appear as “your furniture.com/furniture.html”
When working with WordPress, the URL is generated once you save your page. This format automatically inserts the title that you have placed in the editor. However, in some cases, it isn’t the most convenient to position your words.
If the title of your page is “The-best-furniture-for-living-rooms”, immediately WordPress will create, “the-best-furniture-for-living-rooms”.
Consequently, the best thing you can do is swap it out for “better-furniture-living-rooms”.
You can edit the addresses of your pages in WordPress in a very easy way, just by clicking on the “edit” button, which will appear below the title of your text.
How to optimize your URLs?
- Your URL should describe even a part of the content on your page.
- Include your main keyword.
- Separate sentences with hyphens.
- Don’t include the file extension, (.html, and .php, among other).
- Avoid using numbers, unless it’s essential.
- It shouldn’t include symbols or accents.
- Don’t misuse keywords in the URL.
- Avoid using empty words.
- You should use lowercase letters when creating your URL.
In simple terms, you can think of the meta-description as your website’s summary. As a result, it must be very attractive to get the user to enter your website. However, have in mind that this tag is only visible below the title in the browsers. Thus, it isn’t part of your website content per se.
When writing your Meta-description, think about the different needs of your visitors, and how they might serve as an advertisement to grab their attention.
On some occasions, your content is more important to Google than the Meta-description, however, you shouldn’t ignore it.
How to optimize the Meta-description?
- Write a realistic description of the content found on your page.
- In case Google doesn’t display your Meta-description, change it to the one it chooses.
- You can include a call to action (CTA), to get the user’s attention.
- If your description is attractive and doesn’t contain spam, you will get clicks faster than other pages with better positions.
- Include keywords naturally.
- The maximum length of the Meta-description is 155 characters, although in mobile devices the maximum length is 100 characters.
- Don’t duplicate the Meta-description.
What are rich snippets?
Opinions, star prices, or other elements are what make up this segment. Surely, you have seen them more than once and they are also relevant when using On-Page SEO. There are tags designed to flag your content in search engines, and they are called “rich snippets.”
Search engines can more easily understand your content through this option. And if you use them correctly you can stand out from the other results by obtaining more clicks.
Google shows a great variety of rich snippets, to mark each topic in a specific way:
- Videos, and much more.
The proper use of rich snippets is of great importance. If you don’t use them well, Google can penalize you.
How to use rich snippets?
- Don’t try to fool Google by flagging content that isn’t real.
- Make sure the content you bookmark is related to your website.
- Use Google’s structured data tools to use the correct dialing codes.
- Help yourself with Google Search Console, to check the statistics of the different rich snippets.
What are the visible tags in the content of the page for your users?
All the content that makes up your page is analyzed by search engines that especially focus their attention on different tags.
Through the headers, you can tell Google and its users what is the theme and content of your website. This tool allows you to structure the information in several sections so that the articles can be easily understood.
Browsers can recognize up to a maximum of 6 levels of heading, but in most cases, it is enough to use 3-4 levels. They are divided as follows:
Main header (h1)
This is the heading level that Google attaches the most importance to, and it should be unique on each of your pages. The h1 header is very different from your page title.
The title will identify your page, while the h1 is the descriptive summary of your article.
Both can be identical, although it can be considered as an over-optimization depending on the niche.
These labels should have some similarities but are not the same.
How to optimize the h1 header?
- Use a sentence simple to describe its content.
- Place it before you start with the article text, for ease of Reading.
- The letters must be larger than the other headings to identify them.
- Include a secondary keyword or main keyword semantics.
- Try to make your keywords appear naturally.
Secondary header h2 through h6
They are made up of heading levels ranging from level 2 to level 6. Although they do not add as much value as the h1 heading, they are very effective in improving the reading experience among users. They are also a great option, so that search engines understand the theme of your page.
How to optimize secondary headings?
- Respect the order of the headings depending on their importance.
- Use headings to divide your content into sections.
- Place your keywords if necessary, without forcing them.
- You can use as many secondary headings as is required in your content.
How to optimize images for On-Page SEO?
Images are very helpful when reading a website’s content. Once your pages use multimedia content such as images and videos, readers will be attracted to your content and your ranking will improve.
How to place images on your site correctly?
- Include keywords in the file name.
- Before uploading an image, change its name so that you can describe it.
- Do not block your images, so that Google can access them.
- Optimize its size
- Include secondary keywords around the image, so Google has a better understanding of the context.
There are internal and external links, which have been created by Google so that it can interpret the links on your page. Some people use the terms “dofollow” or “follow” to determine links. However, because Google lists all links as “follow”, it has given them the only terminology of “nofollow”. This is the only term that should be used to define links.
Before this attribute existed, robots followed all the links and at the time of distributing the authority all were considered relevant. Now, if you don’t want a link to be relevant, you can indicate it.
How to use the nofollow?
- To make the indicative of the affiliate links.
- When you do not want to give relevance to a landing page, because it is not related to your theme.
- So that in some cases Google does not index the landing page.
Use internal links
These are the links that point to the pages from your website, and they are of great help to get good positioning. The best thing about these links is that you can control them yourself and can change them at any time you deem appropriate.
Internal links provide authority from one page to another and help maintain better interaction with the user. Google realizes the number of internal links that are directed to each page of your site to achieve on-page SEO, and this signature will determine its importance.
If you have good authority on some of your sites, use it to link to other internal pages through links and mentions.
Use external links
External links point to pages outside of your own website. This way, you can let Google know that you are a real person and that you care about linking to other websites because they may be complementary to yours.
This action gives added value to your visitors, since they can be directed to other content that may be of interest, and can increase their loyalty. Besides, it can increase its thematic relevance, because it will be related to other pages that make content on the same topic.
You must not link just to link, do it in a justified way to reinforce your article, and because the landing page can be interesting for your users.
When using affiliate links, don’t be afraid, just mark them as nofollow, and Google will not take them into account for your link profile.
Use bold and italics
Google does not pay attention to this type of practice to position its page, however, through them users can assimilate its content more easily.
And since the user experience is essential to achieve good positioning and conversion, they should not be missing in your text.
Elements that you can’t leave out of your website’s content for On-Page SEO
Keywords in your content
Your main keyword should be included in the text of your page, as well as other keywords that are related to your content. For a good use of them you must not fall into spam and to achieve this you can help yourself with synonyms and variations.
For some people, when ranking, long content is more appealing than short content. When this happens, it’s because longer texts contain more keywords, and by placing them correctly, the user can add more value. This means that if you write long texts but they aren’t useful, Google will notice it and it will not bring you advantages.
Structure of the web
When a website is well organized, users can enjoy their stay on it. The simpler the structure of your site, the better because it will be easier to index.
You can create the structure of your site as you need, as long as you take into account the detail where the pages are intertwined with each other.
It is important for visitors that your page loads quickly, in fact, they try to avoid pages that take a long time to load.
A page will get many disadvantages before the ones that load quickly and offer a better visitor experience.
Although Google doesn’t penalize slow pages, it will show sites in the same niche that load faster in the first positions.
To avoid this, choose a good hosting, and optimize your images with a plugin automatically.
Optimization for mobile devices
Thanks to technology, everyone now uses a smartphone or any other kind of mobile device. Because of this, users are now able to access information from anywhere and make purchase decisions.
As a result, you must ensure that your website is optimized correctly so that users can view it from their phones. In short, optimization for mobile devices is something that you must do. This is because Google rewards sites adapted to this option with better positioning.
When using a content management system, be sure to use mobile-friendly templates.
Ready to use On-Page SEO?
On-Page SEO is a great, very useful optimization tool, and you can have control over it as long as you know how to use it correctly. In the beginning, you won’t have to worry about testing all its features, until you discover which ones will achieve the best positioning on your site.
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