On-Page SEO means all the optimizations you can make on your page to improve your organic positioning. This means everything that depends on only you. Thus, you’re the one who controls your website.
We know you are looking forward to knowing what is “On-Page SEO”, but first you have to understand what it’s and why it’s necessary.
What is On-Page SEO?
Within SEO, there are two types: Off-Page and On-Page.
On-Page SEO is all the SEO actions that you do within a web page to help its positioning in the search engines.
It’s a cool, almost endless discipline that encompasses a ton of strategies.
It has a lot to do with analytics, optimization, testing.
So, in general, it helps you to improve the user experience when they enter your website.
We associate On-Page SEO with SEO that Google likes and doesn’t penalize.
This means SEO that achieves results that last over time and that won’t make you sink overnight.
We already explained what On-Page SEO is, now we will explain its aim.
What is “On-Page SEO” for?
On-Page SEO aims to be useful to Google.
This way, it will index your pages as quickly as possible and classify them according to interests.
To understand this, we could say that, using SEO “On-Page”.
You are going to try to explain to Google what the purpose of your page is.
What is On-Page SEO: General tips to do it well
To carry out a good “On-Page SEO” optimization, you must carry out a series of activities, all of them important. However, some are more necessary than others.
This creates debates about the importance of one element or another. It also raises the question about whether Google takes it more or less into account.
You can position yourself well without having to publish hundreds of articles.
The only thing you have to do is to provide good quality and useful content.
We invite you to continue reading and optimize your website in the best way.
What is On-Page SEO: Use of Keywords
Keywords are very important, and you must use them sparingly.
Your keywords should appear in the content.
This way you will help Google understand the theme of your pages. However, they must appear in the most natural way possible.
Surely at some point, you have read an article where the keywords were everywhere “just because”. Don’t do that.
It’s possible to rank a page by not using keywords. However, this isn’t a long-term strategy, and your visitors won’t like it.
- Never over-optimize a page with keywords.
Google will find out eventually.
And it has been doing it pretty quickly lately.
- Learn to use synonyms and terms related to your keywords.
This way you will avoid repeating them frequently, and you will rank for more secondary keywords.
- Don’t pay too much attention to “Keyword density”. This is because there is no magic formula that tells you how many times or how often to use your keywords.
- Don’t obsess over placing your Keywords in every possible place. If you do it, you risk getting a penalty from Google.
After reading how keywords favor On-Page SEO.
The question arises of knowing if a good SEO is being carried out or not.
Next, we will explain what On-Page SEO is and how tags and Meta tags are used within it.
What is On-Page SEO? Tags and Meta Tags that we use in On-Page SEO
If you know what a tag or Meta tag is, you can highlight its theoretical part. This way you can start improving your On-Page SEO below.
You can verify this by clicking the right button on a page and selecting “view source code” in the menu, or the equivalent option in your browser.
For example the browser can interpret the same phrase in different ways if we assign it the title (“title”) or paragraph (“p”) tag.
It doesn’t even display the text in the browser if we identify it as a Meta tag. The browser interprets certain special parts of the code to “mark” and structures the information.
On the other hand, the interesting thing is that Google and other search engines use some of these tags to determine the importance of the theme of the pages and try to place them in the right place in searches.
Tags visible in Search Results
The tags to be examined are displayed directly in the results:
Title, URL, and Meta Description.
The reason we are going to examine these labels first is twofold:
- In the first place, because they influence positioning. Among them are two of the most important for Google.
- And secondly, because they are the “base” of your page. So if it’s strong enough, the user will click on its result earlier than on another on the same page.
What is On-Page SEO? Page title
The title is the most important element to optimize On-Page SEO.
Most people who practice SEO agree that Google considers the title as one of the most prominent factors to “know” the theme of its pages.
The title is only displayed in the browser window, and as you already expect, in the search results.
You can see it in the HTML of any page.
The title of a page is how its essence defines it.
Thus, it must relate to the content and be consistent with it.
Remember this if you want Google to take it into account.
In short, if your website sells sneakers, you shouldn’t include “free sneakers” in your title to attract visitors.
This, unless you are offering free sneakers.
If it’s not true, your visitors will quickly realize that your title does not correspond to your content.
Tips to Optimize the Title Tag for On-Page SEO
- Include your main keyword in the title.
- The title must be attractive. This is because it’s the key factor in whether a user chooses you over the other results.
- The title should contain a maximum of 70 characters or 600 pixels. This way you will ensure that Google displays it in full on its results.
Studies have shown that there are generally fewer hits on results whose title is cut off compared to showing the full title.
- You must naturally form your titles. It must always contain the main keyword phrase you have chosen for each page. Besides, if possible, limit the number of words that don’t provide important information.
- The title must be unique for each page, do not duplicate them.
- If you have a recognized brand, it’s a good idea to place it at the end of the title. This way you will capture the user’s attention in case they already know your brand.
What is On-Page SEO? Rich Snippets
You have likely found outstanding results with a type of rich snippet: prices, stars, opinions, etc.
One of the ways to show this prominent information in the results is to “mark” your content with tags designed for search engines, which we call rich snippets.
Why should you use rich snippets?
First, because it helps search engines better understand your content.
Second, because this information will help you highlight your results and potentially get more clicks.
There are several systems to mark content, but the one that is used most frequently is Schema.
Thanks to this markup you can get Google to display rich snippets for a variety of specific results, including:
- Local businesses.
Use Rich Snippets whenever convenient. This is because they tend to help improve your CTR.
However, be careful, because you may risk a penalty if you don’t use them correctly.
What is On-Page SEO? Tips for using rich snippets within On-Page SEO
- Make sure the data you bookmark matches the content, products, or events that appear on the page.
If you mark a fragment (for example, a recipe) that is later not available on the page, you risk being penalized.
- Rich snippets must be visible to visitors. Don’t use CSS or any other means to hide them, even if they are not visibly “attractive” in design.
Google may think you are spamming.
- Use Google’s structured data tool to make sure you are using the dialing codes correctly.
- Check the statistics for your rich snippets in Search Console, “Search Appearance”> “Structured Data”, and make sure there are no errors or glitches.
This tag isn’t recommended to use.
This is because, according to Google.
Meta Keywords stopped being useful a long time ago and most recognized SEO professionals do not use them.
Tags visible in the Page Content
Search engines distinguish all the content on their pages.
Paying attention to some tags (tags) that are discussed below.
Headings are one of how Google, and its visitors, are informed about the content and theme of your pages.
This is a great tool for organizing and structuring information into sections.
With it, you will make your articles easier to read and help your users to better understand it.
Although most browsers recognize up to 6 levels of Header Tags, the usual is to use the first three or four: h1, h2, h3, and sometimes h4.
Main header (h1)
Header h1 is the most important for Google, and it should be unique for each page. Don’t confuse the h1 header with the page title: they are two different elements:
It’s the identification of the page, which appears in searches. It should be optimized more for search engines than for the user.
It’s the summary of the article. It may perhaps be a longer and more descriptive variant of the title, but never identical. So, this way the user will know what to expect when visiting your page and is encouraged to click it.
Can or should the title and h1 be identical?
Yes, they can be, and it can be positioned without problems and has no negative effects.
You have probably already seen pages that rank well this way.
However, depending on the niche, this can be considered as an “over-optimization” intended to improve the rankings in an “unnatural” way.
Most likely it will and nothing will happen.
But, it’s much better if the two labels are similar, but not identical.
With this you run less risk, and also your labels are more optimized.
Such a tag is a good place to include a secondary keyword or some semantic variation of your main keywords.
If you work with HTML5 you will know that this allows several Header h1s per page.
Tips to Optimize the h1 Tag for On-Page SEO
- It should summarize the content of the page in a simple sentence to read.
- The font size should be larger than the smaller headings (h2, h3) to better identify it.
- Use only one h1 header per page.
- This tag is a good place to include a secondary keyword.
- Whenever you include Keywords remember that it must appear natural and never forced.
Secondary headers (h2 through h6)
The secondary Header tags are those that go from the second level (h2) to the sixth (h6).
To contribute little or no value to the positioning.
The truth is that they are useful to create a better reading experience for visitors by structuring the content, and incidentally.
It helps search engines better understand the theme of your pages.
Tips to Optimize Your Secondary Header Tags
- Respect the order of importance of the tags.
- You can use as many secondary headings as necessary to properly structure your articles.
- Use tags to divide your content into sections.
- Don’t force keywords into these tags unless it makes sense for them to be there.
- Remember not to put headers for no reason. Its main function is to semantically structure the contents in sections and subsections.
The URL of your pages plays an important role in On-Page SEO.
In the same way, it’s a reinforcement to continue informed about the theme on your page.
But more and more users are also looking at URLs to make decisions.
If an address gives the impression of being “suspicious”, or what is mentioned in the title is not adequately described, you have a high chance of missing clicks.
If you sell the Nike Vomero 10 shoes on a page whose URL is “yourdomain.com/promo-35” you are not helping the user or Google to understand that on this page they will find what they are looking for.
In this example, it would be much better if the URL was “yourdomain / nike-vomero-10”.
The images are a good practice to distract the reading flow with an illustrative image that helps to rest the eyes, or also that helps to better understand the text. Publishing a page, where there is only text, is not a good idea.
Imagine that on this page you are reading, which is a dense topic, there were only text and no images.
The user reading experience would probably be far less satisfying, and you certainly wouldn’t have many readers reaching the bottom of the page.
Pages with multimedia elements, be it images or videos, help reduce the bounce rate and increase page time, two important metrics for both positioning and your users.
Tips to optimize images for On-Page SEO
- Include keywords or phrases in the file name, but only if the article deals with those keywords.
- Rename the image before uploading it. For example, “DS0014.pgn” and “logo-web-ninjaseo.png” would be wrong.
- Make sure your images can be accessed by Google, don’t block them by mistake with the robots.txt file
- Use your words in the “alt” tag so that they describe the content of the image, not just “targets” a list of Keywords.
- Optimize the size to avoid slowing down the loading speed of your pages. This is because a slow website can have a negative effect On-Page SEO and the experience of your visitors.
- Google analyzes the text around the image to better understand the context, so it’s a good idea to include secondary keywords related to the image in it so that you can index it correctly.
- Optimize the EXIF metadata of your images if you have time or if your positioning strategy depends on most of them.
If you have saved the image in a format that allows it (such as .JPG) you can add meta-data.
Some of it can be the title (title), subject (subject), tags (tags), or comments (comments) by inserting your keywords.
- Build a specific system for images if indexing is critical, and you are not.
In this blog, we told what on-page SEO is.
As you know, it’s the optimization over which you have more control.
That’s why you should strive to know it and practice it as much as possible.
Don’t be afraid to try new things, don’t just repeat someone else’s strategy, and experiment as much as you want, as long as the strategy is yours.
The truth is that there is no magic formula, we only recommend following our advice.
If you have any doubts or questions, don’t hesitate to tell us in the comments.
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