What is Rolex’s marketing strategy? Every luxury brand has its own marketing strategy. In fact, a brand as recognized as Rolex must have its own marketing principles. After all, it’s the only way to keep up with constant growth.
The relevance of this brand isn’t a coincidence. Let’s not forget how it has known how to make an effective business plan to keep being the best luxury watch brand.
That’s why today we’ll focus on this brand’s marketing strategy. We’ll see how they have managed to maintain their position right from the beginning.
What’s Rolex positioning?
The positioning of a brand is a popular concept in the world of marketing. After all, this is the place that a brand or a product has in the mind of the consumer. In fact, the positioning gives brands a certain image so that they can stand out from others.
In the case of Rolex’s positioning strategy, this is a luxury brand that offers high-value watches. For example, we can find many watch brands on the other side of Rolex. Brands that offer a low-value product, or other characteristics.
Besides, we must also mention that this brand is considered a luxury. That’s why it focuses on offering greater benefits, and in turn, adding more value.
What does Rolex marketing sell?
Unquestionably, Rolex has become a leading brand in the luxury watch market. This is one of the reasons why today they’re a benchmark in the world. In fact, this brand has been very relevant since it started in 1905. As a result, every time someone mentions a luxury watch, Rolex is the first brand to come to mind.
Being an established brand, many think that Rolex doesn’t need continuous marketing campaigns. However, the renewal will always be important for any brand to maintain its positioning and meet the needs of the target audience.
So, when talking about influencer marketing, we cannot ignore some fundamental points.
It’s in charge of highlighting its strongest points
When observing the means used by Rolex to launch its campaigns, we can see how they include the same themes in each advertisement. After all, this is a brand that it’s very proud of its tradition. That’s why in its print or video promotions they keep this in mind.
Similarly, this Swiss brand also focuses on showing all the craftsmanship and quality materials used for all their watches.
Because of this, we can see every element of their watches in their ads. All of them from different angles and lightning.
However, not all brands have the same budget as brands like Rolex. Nonetheless, any brand can become known once they understand the steps it must take to have a consolidated business.
The brand is in tune with its target audience, What is Rolex’s marketing strategy?
Rolex is a luxury watch brand, and for their promotions, they carry out actions according to their target audience. And this is a very important point since a watch brand cannot be associated with a car event. After all, that’s not their target market. And this will happen with all brands, regardless of the sector they belong to.
Similarly, this brand often sponsors sports stars, as well as film and art celebrities. But these sponsorships are focused on sports such as horse riding, underwater exploration, or golf, that is, hobbies that wealthy people usually do. So, even if they aren’t businesses with the same target, they’re of great help to reach the public that can buy luxury watches.
Behind their actions, there is always a clear message
The message of the Rolex brand has always been very clear: “Every Rolex has a history”. This is the motto of this company and they reinforce it in all their promotional videos with the brand ambassadors, as well as the Rolex values.
Each watch design has a story that must be told through a beautiful and eye-catching story. Of course, second-hand watches also have a story to tell, with the difference that, if a Rolex has some detail, its quality won’t come into question.
A Rolex watch will always be appreciated, in fact for many it’s a symbol of status and prestige.
Every brand must have a message, and this, in turn, must be clear and sincere so that it can reach the public. Consumers have a preference for honesty and love when the company’s message is accurate and understandable.
Continues its timeless feature, What is Rolex’s marketing strategy?
It is worth noting that a Rolex brand watch remains fashionable, and this is because it is responsible for creating models that remain in force overtime, and all this is thanks to the fact that they do not focus on the creation of models that follow current trends.
Similarly, within this range of watches, there are special editions for collectors, or for the public looking for a difference when wearing a luxury watch.
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