What is SEO Positioning?

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What is SEO positioning? SEO (Search Engine Optimization) is a set of techniques developers and designers apply on web pages with the aim of improving your position and visibility on the results pages of the main search engines.


In other words, we can define SEO as a process focused on placing a certain web page in the first pages of search results for the specific query of a user. Google is the most widely used search engine on computers, mobiles, and tablets, with a market share of 92.31%.


SEO is web positioning, natural positioning, or search engine positioning. What is SEO Positioning? All these terms refer to the same thing. That is, the optimization of a website to improve its position in the SERPs (an acronym for Search Engine Results Page) of Google or any other search engine.

What is SEO positioning? Where does the term SEO (Search Engine Optimization) come from?


The first search engines emerged in the early 90s. Until Google appeared in 1996, many were created, including Yahoo. The web boom began. People realized that you could really make money from them. Thus, they concluded that they needed to attract traffic. What was the best method of attracting traffic? Search engines.


What is SEO? SEO is the abbreviation for Search Engine Optimization. It consists of improving the visibility of a website so that it appears better positioned in the organic results of the search engines. SEO is search engine optimization and it is natural positioning or web positioning.


Its objective is to make your website appear in the highest possible positions of the organic search results for one or more specific words that have been previously selected and are relevant to your website.


Increase visitor traffic


What is SEO Positioning? The term SEO is also used to refer to the people who do the job of positioning. Traditionally, people who are dedicated to SEO tend to have a technical profile (programmers, web designers, etc.). However, with the new SEO trends, knowledge about marketing and communication has become increasingly important.


SEO is a discipline of online marketing along with others such as SEM (Search Engine Marketing), SMM (Social Media Marketing), Email Marketing, Web Analytics, and more. It is very important to understand that SEO is a medium or long-term job, therefore, sometimes it takes months to achieve results. 


The number of keywords to positioning is limited and depends a lot on the number of pages of which the web is composed. Therefore, the initial selection of keywords is very important to you. In any case, it’s impossible to guarantee the position that a keyword will obtain in a certain period of time. The reason is that, in SEO positioning, there are many variables that cannot be controlled, such as changes in search engine indexing algorithms.


What is SEO?

What is SEO Positioning? Anyone who owns a website or an online store will have been asked more than once what SEO positioning is or why it is so important to do SEO on a website


When you have an online business, it’s important that people find you and know you, otherwise, it’s as if you didn’t exist without positioning SEO services. That’s why in this post we will see in detail what SEO positioning is and why it is so important for your website. Let’s get started.


Web positioning: On-page SEO and off-page SEO

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SEO professionals can develop SEO strategies both on and off the web. That’s why we must distinguish between on-page SEO and off-page SEO. Let’s see what each of them consists in with the positioning SEO services


SEO on-page


On-page SEO refers to the set of techniques applied on the website that we want to position.


For example, some factors when optimizing the on-page SEO of a website are:

  • Improving the speed and optimization of your website
  • Image optimization
  • Create quality content
  • Good web user experience
  • Good structure of HTML tags

Off-page SEO

What is SEO Positioning? In this case, we define off-page SEO as the set of techniques carried out outside your website but that also helps improve the position of your page in search engines. For example, some of these of the SEO services techniques are:

  • Social media usage
  • Link Building Strategies
  • Guest blogging
  • Directory registration (Ex: Google My Business)

What are the origins of SEO?

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Although today it seems absolutely essential, the truth is that Google did not appear until ‘96 and even today there are countries in the world where it’s not especially popular. The origins of this type of tool called a search engine, date back to the early 1990s when the boom of web pages began.


Almost all web pages have the same goal in common: to attract quality traffic. Search engines are one of the most effective ways of bringing visitors potentially interested in the subject of the web under consideration. Webmasters realized this and began to compete with each other for ranking higher in search engines. SEO was born.


What is SEO positioning? Understanding SEO


To understand in-depth how SEO works, we have to see what happens when Google “crawlers” roam the web. Their operation consists of two steps: crawling and indexing. To understand how tracking works, think about the transportation system of a big city. Every web page or document (like a PDF or an image) is a stop. In order to record the content of each stop, the search engine needs to track the entire city, and for this, it uses the best available path: links.


The link structure of the web is what connects the pages, which is why they are so important in optimization. Search engine robots use sitemap addresses and previous crawls to start their search and navigate from link to link. This way, they reach the documents stored on the web.


What is SEO positioning? SEO and Search Engines


Not all websites are crawled at the same depth or during the same time. Crawlers are especially drawn to new content, either because a site has been created from scratch or because an existing site has been updated. Charging time is also decisive.


The second step is indexing. Indexing takes care of deciphering your code and saving some “pieces” of it so that they can be retrieved when a user searches. As you can imagine, these “pieces” represent, in general, an immense volume of information. Therefore, companies like Google have massive data centers where they store this information so that it is easily recoverable.


Google orders all this information about web pages and documents available on the network in a series of indexes depending on their content, their authority, and their relevance. What is SEO Positioning? The criteria have evolved over time and is increasingly complex. In addition to keywords, Google takes into account factors such as the date of publication, whether they contain multimedia elements or not, the quality of the content, and many others.


And with these two steps, everything is ready for the user to search. At this time, an algorithm searches the indexes and sorts the results taking into account hundreds of positioning factors, all in a matter of milliseconds.


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