Content Marketing Agency

Content marketing is one of the most powerful tools you can use to increase your brand affinity, build remarketing audiences, drive traffic to your site and grow your audience. Giving your audience useful, actionable content helps your company establish itself as a leading voice in your industry. This translates into more leads, sales and revenue for your business. At BluCactus Content Marketing Agency, we provide top-notch content marketing services tailored to your company’s specific needs to get the most out of your investment.

BluCactus-Content-Marketing-Agency-

Our Content Marketing Agency Helps You Shine Above Your Competition

With our content marketing services, we help you transcend your limits and expand your capabilities so you can rise above your competition. At BluCactus, we create accurate content that educates your target audience, answers their questions and establishes your company as a reliable source of crave-worthy information.

It’s not what you tell. It’s how you tell it.

You might have heard a million times that content is king. The truth is that content is a fundamental piece of the puzzle. Without the content that your audience loves, none of your digital marketing strategies will work. For that reason, our team specializes in adding the essential pieces to your content that stimulates interest in your company. Hence, we encourage your readers to take the first step into building a long-lasting relationship with you — because succeeding with content marketing is not about what you tell. It’s about how you tell it.

Expand Your Audience Reach With the Lead-Generating Content of Dallas’ Best Content Marketing Agency

Our excellent content provides the perfect match between your industry and what your audience craves. We help you enrich their lives and succeed with your marketing efforts. Additionally, our talented multilingual team breaks the language barrier for you to connect with those who speak different langues. Therefore, BluCactus helps you conquer both national and foreign markets with the power of quality content!

Blucactus-Expand-your-audience-reach-with-the-lead-generating-content-of-DallasÔÇÖ-best-Content-Marketing-Agency

Blucactus-What-do-our-Content-Marketing-services-include

What Do Our Content Marketing Services Include?

We cover all stages of your journey to content marketing success: developing, writing and promoting content that resonates with your target audience and encourages them to take action. At our content marketing agency, we boost your business’ growth with our top services, such as:

Content Writing

Dazzle your readers with authentic and engaging content that effectively conveys your brand’s expertise, authority and trustworthiness. With over a decade of serving global companies, our talented team of content writers superbly craft stories worth retelling. Unlike other content creation companies, at BluCactus we are experts in determining the perfect content style. We implement custom plans that successfully engage and delight your readers.

What Kind of Industries Do We Write For?

Throughout the life of our content marketing agency, we have written for various industries, including tech, finance, gaming, health and fitness, education, e-commerce and retail, sport, travel, fashion and lifestyle, logistics, legal and manufacturing, among many others.

We help your niche buyers trust your products and services thanks to clear, informative and concise content. This results in sustained growth for your business.

Blucactus-Content-Writing

BluCactus.Seo-Copywriting

SEO Copywriting

Effective SEO copywriting tells a story. It connects with your target audience, gets them emotionally engaged and entices them to learn more about your company. Your content should help you make money instead of simply being filler for your website. At BluCactus Content Marketing Agency, we pride ourselves on being experts on the creation of a wide variety of content

Boost Your Search Engine Rankings With BluCactus’ Engaging and Innovative Content!

From articles and blog posts to web page text, our sharp-minded multilingual SEO writing team will create and carefully optimize your content so that it thrives in search engines and reaches a global audience. To do so, we effortlessly incorporate highly competitive keywords into your text.

Regardless of your industry or audience’s language, we help you beat your competition by producing engaging and innovative content optimized for Google search. Our team will ensure your brand’s visibility increases, your site ranks highly in the most popular search engines,and drive traffic that encourages conversions.

Voice Search Optimization

If you want to ensure your target audience finds you on the web no matter what device they’re using, then all your digital assets must get optimized for a world where voice replaces keywords.

You’ll need a voice search optimization strategy that includes thorough planning, keyword research and analysis, content and code optimization, load speed optimization, and other components that gets your company found through voice commands rather than text commands.

Content Marketing Solutions Adapted to Your Market Demands

The swift progress of AI has resulted in voice assistants like Siri, Alexa, Google Assistant and Bixby. 65 percent of Americans in the 25-49 age range use voice recognition technology at least once a day to search for things without typing them out.

Therefore, if you aim to appear on these searches and capture this type of audience, you have to partner with a content marketing agency that masters voice search optimization. In this way, your website will remain competitive and be able to reach a highly segmented audience.

BluCactus.Voice-Search-Optimization

What Do You Need To Succeed With Content Marketing?

To succeed with your content marketing strategy, you must consider key elements such as:

Having a Competitive Approach

Every business wants a competitive advantage that allows it to beat the competition and increase its profits annually. More and more consumers are searching online for services and products they desire.

What if we told you that our content marketing solutions could give your company this competitive advantage? By appearing on top of search engine results, you could boost your income and rise above your competition.

BluCactus.The-reasons-why-your-current-content-marketing-strategy-isnt-working.-How-does-a-B2B-Content-Marketing-Agency-can-help-you-transform-your-business

How B2B Content Marketing Agency Can Help You Transform Your Business

Most businesses owners are excellent at what they do, whether it’s selling a product or providing a service. However, daily obligations may leave little to no time for them to learn content marketing and excel at it. So, they struggle with content marketing because they don’t have a strategy, invest enough time into planning or produce exciting content.

This leaves plenty of opportunities for difficult issues to occur — which is exactly why content marketing is vital for your business.

Drive Traffic and Convert It into Paying Customers

Trusting your content marketing to the hands of experts can help your company surpass its competitors. A content marketing agency like BluCactus will set up your website, optimize your content with SEO, and effectively promote it to attract its ideal audience. You’ll get increased traffic to your website, a portion of which progressively convert into paying customers. When you outsource content creation with a content strategy agency, you are also likely to receive more social shares and backlinks, and your ranking on search engines will improve.

BluCactus.Drive-traffic-convert-it-into-paying-customers

Blucactus.Blue.Strategy-enhancement-the-essence-of-our-content-marketing-services(1)

Strategy Enhancement: The Essence of Our Content Marketing Services

Content marketing isn’t only about the content. It’s about enhancing the strategies to get your business more customers. As a result, reasonable content marketing solutions should boost your traffic and significantly increase your rankings and revenue for your company.

Some of the most essential elements of an effective content marketing campaign are:

Shareable Content

Having a content marketing agency that masters the production of shareable content is instrumental if you don’t want to miss the benefits of increasing your brand awareness. Your brand can have plenty of compelling and engaging content and still have it get ignored on social media. If consumers don’t share enough times, you miss opportunities to make money.

Our Content Marketing Agency Gives Your Message a Je Ne Sais Quoi

You might be asking yourself, “What is shareable content?” As a social media user, you’ve already seen it thousands of times. Shareable content is content that, when first read, makes you feel compelled to share it because you think that others may benefit from it, find it interesting or be inclined to share it themselves.

Blucactus.Blue.Shareable-content

Hiring a Professional Content Marketing Agency That Provides Shareable Content Will Help You To:

Blucactus-Blue-Create-a-buzz

Create Engagement

When people are engaged with your products and services on social media, their engagement can increase your brand awareness. They can share posts with their friends, talk about it and generally increase engagement and interest about your brand. When they feel engaged, they feel connected and emotionally invested, which also increases the chance they will remain interested in what you have to sell.

Get the Most Out of Your Budget

When your audience shares your content, they’re not only helping you grow exponentially with each share but also saving you time and money. Why? Because your audience trusts someone else enough to share your content with them. As a result, this trust easily transfers to your content and later to your brand.

Blucactus-Blue-Get-the-most-out-of-your-budget

Blucactus-Blue-Boost-your-web-traffic

Boost Your Web Traffic

The shares of your followers can drive potential customers to visit your website where they can learn more about your product and services.

Drive Engagement

At BluCactus Content Marketing Agency, we know how to make consumers who learn about your services from a shared post engage with your brand offline and online.

Blucactus-Blue-Drive-engagement

Blucactus-Blu-Grow-leads

Grow Leads

Producing shareable content also has the advantage of helping you know your audience better. For example, content such as surveys, contests, polls and quizzes are excellent ways to get valuable insights into the interests and needs of your audience.

Boost Sales

Content that is engaging and shareable is also persuasive enough to convince people to buy your products. It can also help you boost sales if the consumers who share it have already tried your product and recommend it. The fact that they share it with other people they think your product can benefit them gives the share a personal touch.

Blucactus-Blue-Boost-sales

BluCactus-Blue-A-dedicated-team

Get Managed by a Dedicated Team

Hours of careful planning and neat execution are behind every blog, service page, social media post, whitepaper or video. When your content is managed by the right team, the content marketing for it can bring in high rates of customer traffic and increase sales.

At BluCactus Content Marketing Agency, our strategists, researchers, writers, subject matter experts, editors and SEO specialists work together to build your success.

Get a Glimpse at Our Process

While every process varies slightly depending on the service and your requirements, our content marketing agency follows a series of general steps to structure your content marketing campaign. These are:

Content Strategy

It all starts with your strategy. Before we do anything else, we perform audience research to determine your ideal group of readers. In other words, we study your audience’s mindset, the issues they have with your competition, and the methods we can use to offer them something better. Subsequently, we create a customer journey map. This allows us to consider your business from their perspective. Additionally, our team carefully selects the channels and topics to enable you to reach your target audience seamlessly. We also designate a project manager that optimizes our work so we can maximize your results.

The Key to Continuous Positive Results

As you might have already guessed, content strategy isn’t a one-time-only stage. While it is imperative to build your strategy from scratch for better results, it’s also important to enhance and update it once or twice a year so it keeps delivering positive results.

Blucactus-Blue-Content-Strategy

Blucactus-Blue-Content-Creation

Content Creation

We dive into our creative process with detailed planning to make your audience addicted to your content.

Once we’ve developed or updated your content marketing strategy, we begin the next stage: content creation. This stage includes several tasks, such as doing proper topic research, making the content structure outline, crafting our talking points and articulating those ideas within a compelling text. We follow this same process for other types of content that need scripts, such as podcasts and videos.

Content Optimization

We write your content in a way that reaches the largest possible audience. Similar to the content creation stage, however, a lot of work happens after the content gets posted. For instance, suppose it’s not optimized to give your customers a memorable and engaging journey as part of your marketing strategy. Or, perhaps it isn’t easy for someone to find unless they explicitly search for it.

This means that somewhere between creating content and publishing it, you must optimize it for the buyer’s journey.

A Customized Approach for Your Company’s Content Marketing Solutions

At BluCactus Content Marketing Agency, we work hard to help you achieve your goals. Our expert team attracts leads to your company by constantly improving your SEO and ensuring you have the right offers in the correct sections of your site.

Blucactus-Blue-Content-Optimization

Blucactus-Blue-Content-Distribution

Content Distribution

Once we have planned, created and optimized your content marketing solutions, it’s time to publish them. However, after doing it, people need to find it so they learn more about you and your business. Even if your website already drives lots of organic traffic and gets easily found by your audience, properly distributing your content will speed up your results.

Effective Promotion

As part of our content marketing services, our team promotes your texts, images and videos by sharing it on social media, distributing it across your list of subscribers and sending it to the people in your network who’d be interested. This is a fundamental step that increases the probability that people see your content and engage with it.

Content Repurposing

Sometimes our clients tell us they want to change their buyer persona, redefine the format of existing content or orient it towards a new target audience. If you want to do any of this, then repurposing your content is the best method to do so. Best of all, you can do this while still attracting potential followers. But what is content repurposing?

Changing the Format of Your Content

Content repurposing is a multi-channel marketing strategy that puts your top-notch messages in every format and platform your audience uses. A blog post can be recycled in an outline format as part of a slide deck. We can convert that slide deck into a video, that video into an audio file, etc. Repurposing your content offers you multiple solutions to common marketing issues and situations such as the following:

Blucactus-blue-Content-Repurposing

Blucactus-Blue-Reformatting-valuable-content-from-one-medium-to-another

Reformatting Valuable Content From One Medium to Another

Your evergreen content can be reformatted in limitless ways. At BluCactus Content Marketing Agency, we expand your content reach to its maximum.

There are genius ways to exploit the potential of your old content. For example, your webinars can be great video tutorials. Your blog posts can be exciting guides, tips, newsletters and podcasts. You can get the most out of your internal data by using it to write your case studies. Your presentations can be eye-catching slide decks, and your visual content can be an engaging Pinterest board.

Your Target Audience Changed

If your company recently went through a rebranding process and you want to reach a lucrative target market or diversify your business, then content repurposing is the way to go. Besides crafting unparalleled original texts, our outstanding content marketing team is highly dedicated to making your previous investments in content creation pay off. We restructure, reword and apply a different buyer persona to your texts according to the needs of your business. When we repurpose your content, you’ll be able to attract the new kind of target audience you desire.

Content Maintenance

While content might be evergreen for a considerable time, it can start to perform more poorly than it used to or become outdated — that’s why content needs regular maintenance. At BluCactus Content Marketing Agency, we ensure that your high-performing content stays updated, optimized and aligned with your commercial objectives. Thus, we help you maintain and improve your search rankings over time, no matter how long ago your copy was published.

Blucactus-Blue-Contente-Maintenance

What Makes a Great Content Marketing Agency?

Blucactus-Blue-Quality

Quality

If you need a content marketing agency to assist you and your business, you must find one that is high-quality — and that produces high-quality results.

The best way to identify whether a content marketing agency is good is to examine their content. An excellent content marketing company will create high-quality content that will drive positive results for your business.

To ensure this happens with the content marketing agency you are considering, verify if the articles they create rank highly in search engines. This is a sign that they do great SEO work. You can also look at the number of satisfied clients they have, their reviews and testimonials.

Satisfied Clients

Check out the content creation agency’s portfolio, testimonials and ratings on popular review sites such as Clutch, Goodfirms and SoftwareSuggest. A company’s ratings result from the cumulative opinion of clients and users who have interacted with it. While the rating might be simply the average total of positive, negative and neutral reviews, it offers you powerful insight into the inner workings and customer service of the agency you’re considering.

Blucactus-Blue-Satisfied clients

Blucactus-Blue-Transparency

Transparency

The best content marketing agencies always provide honest service. They will always maintain effective communication with you and give you a fair price for their services — there are no hidden fees or costs. At BluCactus, a creative content agency, we provide customer-centric content marketing solutions. If you have already set a specific budget for your marketing campaign, we put together a customized package adapted to your wallet.

A Proper Understanding of the Uniqueness of Your Business

The best content marketing agencies in the USA — such as ours — have achieved success in the industry because they understand that all businesses are different. Even if two businesses operate in the same industry, they will differ significantly in their goals, content topics and keywords. Implementing a restrictive, uniform approach for content strategy in your company (or anyone else’s, for that matter) will not work. Therefore, a proper understanding of your business — especially how it functions differently from others — is crucial to the success of your content marketing.

What Kind of Content Can BluCactus Content Marketing Agency Create?

Basically, anything you can imagine. Our top-notch creative content team encompasses a wide range of content types which include the following:

Corporate blogging
Articles
E-books, white papers and guides
Infographics
Video production
Website copywriting
Case studies
Email newsletters
Podcasts
Posters, magazines and flyers

Event backdrops
Print/online ads
Presentations
Standees/popups
Brochures, datasheets and position papers
Social media content
B2B and B2C content
Guest appearances and interviews
Marketing collateral
And more

Why Choose Our Content Marketing Services?

Our content fully captivates your audience and dominates search results because it’s user-focused. It provides a level of thoroughness, usefulness and clarity not found in competing pieces. Our content marketing agency doesn’t simply produce text and visuals — we produce great content that ranks, engages and converts.

Here are some top reasons why you should choose us:

Expert Content Strategists

We are a team of seasoned digital marketing strategists and creative content creation experts who integrate your content solutions into a broader marketing initiative to improve your company’s bottom line.

Blucactus-Blue-Expert-Content-Strategists

Blucactus-Blue-Partnership-Mindset

Partnership Mindset

We assist our clients throughout every part of the process. Our quality services result from taking the time to learn every facet of your business and then developing custom content marketing campaigns that are on brand and on time.

Custom Content Strategy

We make unique content marketing strategies for your company based on your specific business goals, brand needs and existing competition. When you work with BluCactus, you get the perfect content strategy.

Blucactus-Blue-Custom-Content-Strategy

Blucactus-Blue-Your-partner-in-success,BluCactus-Content-Marketing-AgencyÔÇô

Your Partner in Success: BluCactus Content Marketing Agency

Drive more web traffic. Make more money. Give us a call or fill out our contact form to get a free consultation on your content marketing process. Make the difference in your industry! Attract and convert your target audience with content that boosts your business’s success.