7 Questions before hiring an SEO company

Can you imagine how many other websites are talking about the same topic you are going to create a post about it?  ask yourself, why are these specific sites showing up on the top of Google searches? Do you need to hire a business in this area? You could have even had trouble getting to this piece that I have written. If you have just landed on my page, then we are both very lucky people for finding each other in all this clutter to know which are the 7 questions before hiring an SEO company you need to know.

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You may have found me through Google, or maybe someone shared my content. So, I’m glad it caught your attention enough for you to read it. 7 Questions before hiring an SEO company, I will do my best to keep you interested and informed on this page that’s a promise.


Search engine optimization has the facilities and capacities to make your site popular in Dallas, even if you are from Houston. Accordingly, when hiring a business in this area it doesn’t matter much if you are going to hire it from Taxes or outside of the United States.


But are all these cases adequate to depend on when building your site? Absolutely not, I could tell you that I adopted an advanced approach to let you see me through the internet´s mess. This approach is called SEO. You have certainly heard about it before


7 Questions before hiring an SEO company, Should you hire an SEO company or an expert?


BluCactus / 7 Questions before hiring an SEO company / lupaWe all know that Positioning SEO Services increases your website visibility and authority regardless of your business size, and the type of your industry. Search engine optimization will help your business to progress to the next level, make your potential customers trust you, generate leads, and finally, make deals.


Organic Search is the most powerful source of site traffic


7 Questions before hiring an SEO company, SEO is the best investment to ensure your website is going to have a high ranking on Google. Anyone who has a business, whatever your company is either large or just starting, Google cares more about the numbers of website visitors. It watches the indicator that tells it if the business is doing great or not. But did you know that what should matter to you is the quality of this traffic and not only the quantity?

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You don’t need all this uninterested traffic. Your business needs people who will turn into your customers and then your loyal customers. When you open any search engine, you have a particular trend. You skim the search engine results until you find what you want. That´s an organic search.


Indeed, you have to know that the internet user is so impatient. Once he notices you are talking about boring stuff, he is going to turn around to search for somewhere. Here, it comes to the importance of Search engine optimization to keep organic search traffic flooding to your site.


Helps you understand the way of how the web works

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We all know that the internet consists of a set of endless series of complex algorithms to form websites. This coding language links websites with the most relevant search terms you enter in the search engine. So, what directs these search results to your website?


The simple answer is SEO. SEO´s job is to optimize your website for applicable search terms to generate leads for specific sites and stay away from others. 7 Questions before hiring an SEO company, ultimately, when you are mindful of tools, approaches, and strategies, you will perceive the environment of the internet, and how the search engine reads your published content.


7 Questions before hiring an SEO company, Helps you increase your brand awareness


BluCactus - Site needs help with hiring an SEO company to rank in GoogleAny business company has a goal of building brand awareness, to reach their potential customers in, for example, San Antonio when the physical location of your company is in Houston or Dallas, and also be able to create a reputation here.


This is done because it is known that if done in the right way, cash flow will increase. The bad news is that if your website is not high and successful on the search rankings this goal would be very hard to achieve. The good news is that taking advantage of your expectations can become a reality.


So, will my brand awareness increase if I utilize Search Engine Positioning Services? Certainly, YES.



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Helps you build reliability and trust


We all tend to trust top search results regardless it seems not to be relevant to your search. The ultimate goal for hiring a firm of this area or expert is to make your website discoverable in search. But the matter is not that easy as it depends on user behavior, quality of content, loading of pages, and so on.


Like in a real-life, you need some time, effort, ethics, and moral behaviors to let people trust you. Your voice of authority also needs some effort to earn the trust of your customers. Search engine optimization plays a prominent role in boosting your position. It helps you earn credibility.


Hiring SEO Expert vs. Hiring an SEO Company

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You might have adequate experience with SEO. But do you think your experience will enhance your online appearance among jam-packed web pages? Do you know how many websites launch every day? 100, 200, maybe 2000. Not even close. We get 547,200 new websites worldwide! This means that every minute the total number of websites grew approximately by 380.


So, you need Search engine optimization help whatever it is hiring a Search engine optimization company or an expert. So here are the pros and cons of each type to help you determine what you desire.


7 Questions before hiring an SEO company, Hiring an SEO expert Pros and Cons


BluCactus - Data in a circleWe can divide SEO experts into freelance and in-house experts. The first one is a specialist who often works for an hour, day or task. The second one is an expert; you are probably going to hire him to be part of your team regardless if he works for a full-time or part-time job.


Freelance SEO’s pros

They generally offer a cost-effective service. As well as, you have the opportunity to choose the hourly rate according to your budget.


Freelance experts have more time compared to companies as they don’t have so many projects. Moreover, you will have the accessibility to control your work, and feel free to pass on your feedback


BluCactus / 7 Questions before hiring an SEO company / handsFreelance SEO’s cons

The problem with hiring a freelance expert is that you might not be able to assess his quality of work, especially if you don’t have any knowledge about search engine tools.


Another issue is that you perhaps couldn’t reach the right person if you rely on referral recommendations. Most importantly is that you may struggle to communicate with him as some freelancers don’t have that commitment to replay to you all time.


SEO In-house’s pros

Going with Search engine optimization in-house experts will make you feel more comfortable as you see what is going with your work. You also can keep in touch with him anytime. So, there are no worries that he is going to disappear anywhere.


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Search engine optimization in-house expert tends to be more committed to your task as he is already a member of all this structure, and he will be more attentive about the importance of this project to your company.


SEO In-house’s cons

Firstly, Bringing in-house experts could cost you more money if you need a whole team. Besides, hiring a full-time expert might be a long process as it takes more time to find the perfect candidate.


Secondly, finding a Search engine optimization expert to work from your office is also a big deal. Hence, hiring freelance or In-House Search engine optimization leads to the same result. They both need to work distance except in the second case, it’s going to be more expensive.


Hiring an SEO Company Pros and Cons

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7 Questions before hiring an SEO company, another choice is hiring an agency in this area, and here are the pros and cons.


Company’s pros

If you want a skillful team with more ideas, hiring a Search engine optimization company will be the optimal alternative. Also, the business of this area is going to be more affordable and with a broader team that will work on your project.


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An agency in this area will give you objective feedback based on Search engine optimization trends and strategies due to the fact that they tend to be more experienced.


Company’s cons

Here the biggest challenge is hiring a Search engine optimization company that seems to be more appropriate to your business.


You also could face a problem when it comes to changing your marketing objectives. Even though, you can overcome it if you have a straightforward agreement including all details in the process.

7 Questions before hiring an SEO company


Once you settle whether you are going to hire an expert or a Search engine optimization company, there are some questions you should ask to win.


1. Where is their site on Google ranking?

7 Questions before hiring an SEO company, It doesn’t matter to ask for help from someone who couldn’t even help himself. You should double-check the business of this area which will help your website.

But you must also be careful, as not all high-ranking companies are necessarily useful when it comes to your specific market segment. Besides, the years that the business of this area is not all that counts.


As you may encounter a firm in this area with many years of experience but still gets stuck with an old version of strategies that no longer work. So, it shouldn’t be the most important criteria when considering hiring a Search engine optimization company.


2. How will they help your site’s ranking?

Anyone knows how to use keywords, and how to build internal and external links. But things can’t go on like this. To establish an influential website, you couldn’t use random keywords without an actionable plan.

BluCactus - Ranking because of hiring an SEO company in a circle


Your plan to optimize your webpage should consider backlinks. As you might know, not all backlinks pick up traffic and increase leads. One high-quality backlink could work better than thousands of poor backlinks.


3. 7 Questions before hiring an SEO company, How will they inform you about all the data?

A professional agency in this area is going to inform you constantly with reports. Another Search engine optimization company may provide you with quick updates per week. So, you should give an agency in this area access to your website or part of it.


Ask the business of this area about their strategy of how they will be updating you before you start working together. You, also, should tell them about any changes your developer makes.  If something goes wrong and your site stops working regularly, call for a developed report about what caused it.


4. What is the status of your competitive market?

BluCactus - Positions in Google

7 Questions before hiring an SEO company, Since you decided to start a new business, you must have studied your competitive market. Now, you know where you are and where you go ahead.


But, this would not run counter that you can ask before hiring a company of this area to provide you with the latest updates about your market.


This outlining study will be not only for you. But also for the team in a business of this area to understand the whole status.


5. Can a Search engine optimization company share any previous case studies with you?

Hiring a business in this area is like shopping for new glasses or a t-shirt. You need to spend money on something worth it. Unquestionably, you will go through the internet, ask for references, listen to reviews, and read case studies.

We know that it’s slightly impossible to ask for all the details about their previous clients but a company in this area should be able to speak to you about at least 2-3 big clients. But if a company in this area refuses to hand over any case studies to you, it may be a sign you should worry about.



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6. 7 Questions before hiring an SEO company, Which tools do they use?

If a business of this area said it would use “tools” for optimizing SEO Services, you should know what these tools are. There is a vast diversity of tools and applications to improve your website. Making use of tools will help you accomplish many things in a short while with high quality and with fewer errors.


Ask about which tools the company of this area is going to use such as: reporting tools, link building tools, technical SEO tools, and research tools. And which tools will be good enough for your company.



7. Can they help you be number 1 on Google?

“We will guarantee you will rank 1 on Google?”, if you heard this from a team before hiring a company in this area or a Search engine optimization expert, RUN AWAY, now.

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The simple basic truth is that no one could guarantee you will get that. No one knows what will happen to Google’s algorithm tomorrow. But a professional business in this area can provide you with all approaches to help you do that.


Conclusion on 7 Questions before hiring an SEO company


The most significant thing you should consider with the 7 questions before hiring an SEO company is to be patient. Search engine optimization is a lasting investment.


The process may take weeks or months before seeing satisfying results. These words may be painful but trust me, it’s worths it. If you need the support of a professional SEO positioning company, BluCactus has everything your business needs.


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