What is SEO, also known as Search Engine Optimization? It is a process of optimization for your web site. Through SEO, you will improve your site’s ranking in the search engines and improve the UX (user experience) of the visitor. For this reason, sites with search engine optimization take a higher percentage of the top sites in the search ranking index. Learn how to position your website in Google with the marketing and SEO experts of BluCactus.
How to position your website in Google?, what should we do to improve the web positioning?
The basis of an effective classification in Google is in 2 basic key elements:
- Optimization On-page SEO
- Optimization Off-page SEO
Although they are old concepts in the SEO world, there are many times in which these two elements are not implemented correctly. How to position your website within Google? Keep reading to learn more.
In this blog, we’re going to introduce you to the 10 best strategic SEO factors to pay attention to when you internally optimize your website. How to position your website in Google? If these 10 factors are properly executed, Google will undoubtedly reward your site. They aren’t ordered, but they are all necessary in order to perform an effective and efficient optimization on your website.
How to position your website in Google? Let’s begin introducing the 17 best strategic SEO factors to consider
1. User experience (UX)
Currently, it is the most important factor that Google is taking into account when deciding where to position a website in the SERPs (Search engine results page).
The user experience is a compendium of web design strategies to persuade the user to stay on the site. Afterward, the objective is to retain them on the website for as long as possible and to have them interact with the site.
¿How does Google evaluate the quality of the user experience?
Google uses a metric known as the clicks CTR (clickthrough rate) to measure the user’s experience before our site. The CTR or clickthrough rate is the number of clicks that a link to our website receives in the SERP for every 100 times that this link appears.
How to position your website in Google? When the CTR is high that indicates to Google that our web site is important for users and, therefore, brings more relevant value to their searchers. This will give Google an incentive to improving our web positioning.
It is important, without a doubt, to consider the design of a website. A company or designer can not ignore the different current devices. You can’t design your site exclusively for a home computer. Accessibility from a mobile device will greatly improve the user’s experience.
Therefore, a web design adapted to current electronic devices, such as tablets or smartphones, will provide better visualization of your website. Users will have many different options at their disposal to navigate through your website.
Another key element of the UX is the loading speed. Imagine a visibly attractive site that appeals to visitors and also loads very quickly. You can convert those visitors into potential customers.
How to position your website in Google Search?, What factors must be considered when improving the UX?
The structure of the site, creating an experience that persuades your visitors to navigate the site and interact as well as quality content are very important factors that result in the user to have a pleasant experience.
All of the previous factors and more are very important, that’s why you must have a website that’s relevant and useful for your audience. In the site structure, we will find factors such as loading speed, responsive design, colors, and web visualization.
2. Quality content
How to position your website in Google? One of the most important points is the user experience and this is in order to reach a good position in the search engines. The publication and updating of original quality content that is useful to the user is a determining factor in your site’s position in the SERPs.
You must write to the user. Write a good amount of text and give the expected value to the users, capturing their attention. They should be your priority.
Quality content is well-written, relevant, useful and it must guide the visitors through the site. Each part or paragraph must take the user to the next one. You continue like that until the visitor has read our entire Web and thus the users desire to take action grows.
So, do not do things lightly. How to position your website in Google? Get the best quality content you can offer to your visitors. Why? The longer they stay on your website and interact with it, the rebound rate will decrease by increasing and improving our CTR. The longer a user stays on your website and interacts with it, the better for Google.
How the positioning will be obtained?
SEO and positioning will be obtained by Google’s web crawler. Google will deduce the purpose of your web and it will provide a lot of important and quality information to its users.
That means that, if your website tries to sell uniforms, add a lot of content about the subject to your website. Talk about the type of fabric (there are many types, you should mention them all or most with an explanation), sizes of uniforms, colors, buttons. This is part of the relevance that Google currently gives your site. It’s all thanks to its new RankBrain change, which uses semantic content and synonyms.
Do not forget an old tip, “add the keyword in the content without exaggerating”; Google should see the keyword with which your site relates itself very naturally. Be careful, don’t use the keyword too many times and avoid degrading the density of your site.
Remember that the density of keywords varies, but from 1% to 2% is the best.
3. Title tags H
So far, this article has talked about keeping the user’s attention on your website and captivating them with quality content. Well, another very important factor, the key to your SEO success, are the titles of your website. The creation of unique titles and relevant descriptions are starting points for success in SEO.
How to position your website in Google? Try to start the titles always with questions that make the reader think and want to continue reading. Maintaining the H1, H2 architecture, and including our keywords in these titles gives a lot of value to your content.
If you add descriptions to the phrases or concepts that expand the information, try to answer your questions as clearly as possible.
4. How to position your website in Google Search?, Text style
Well, this is more closely related directly to the use of keywords and the so-called “keyword density”
Why? Well, because the more text you have, the more careful you should be. You should always add the keywords for which you are trying to position yourself in Google.
In a preferred range of no more than 1% to 3% of the text should be keyboards. If the keywords are from the beginning of the text, they will have more relevance.
5. Title of the objective / Description of the objective
This is really what I call an “organic advertisement”. It’s different from Google Adwords’ ads because the title and description of your website are part of the “ads that Google does not pay.” These will be seen in the search results. They’re the first interaction between your site and the client, again related to the User Experience (UX).
How to position your website in Google? It is very good to use “Discover, know, how or use numbers: 10 Tips, 3 points, 8 factors, 9 things, etc.” Always remember to answer the questions that users look for in titles and meta descriptions. Through this method, you will increase the CTR of your website and, improve the number of clicks your website receives on the results.
The first interaction between clicking on your website and entering it or forgetting it and looking for another site. You should devote some time to create titles and meta descriptions that comply with the objective of your Web, be relevant for users in the SERPs and for Google.
6. Map of Links
Linking the pages of our site internally in an orderly and clear way facilitates the work of the search engines.
The convenient thing is that each of the links that lead to articles, internal pages or any other page, should be a click away.
A “site map“ besides generating the options for your users, gives it to Google to indicate the internal pages with which your website counts so that they’re indexed. This facilitates the tracking of Googlebot and accelerates the indexing of your website.
7. Establish that order within your site
For this reason, many use “bread crumbs” or bread crumbs, to tell the user where they are, this also guides the search engines. When implementing this, always try to find out where you want the visitors and the search engines arrive. Always keep them one click away from the main site.
8. Link keywords
Previously, this was ignored internally on the web. However, now your address creates hyperlinks that might contain the keyword. It is important to consider this both from your home page to an internal page and vice versa, it is important.
Remember that Google positions pages, not sites.
So imagine that an internal page that you optimize. Then you do the job of building links.
Through that method, you improve that page’s reputation and this page starts to get better positions in Google.
The authority of that page will increase, therefore, having a link to your main website will make your main site acquire part of that authority.
The same happens from the main page to an internal one.
Try not to use the “don’t follow” links to your internal pages. However, don’t overload the pages you want to position with many outbound links.
Try to make sure that the number of links outside the web site does not exceed 10 links, such as the use of Social Networks, which many sites have in their majority. The links to the internal pages of our Web do not negatively affect the positioning since the main domain also receives authority.
A very good technique is to link the main page to an external page that is very representative, important and with a large DA and PA. This page should be similar to yours; that’s talking about the same business niche as your company. This link should be “do follow”.
9. Images and Videos
Use keywords in the title and an alternative label on all images and videos used on the site. In addition to optimizing the images you use on your website, do not forget to add the ALT tag that indicates the name, preferably with your keyword included.
Currently, many websites use the incorporation of videos on their site and these increase the user’s time of permanence in it. This is a dangerous gambit. If your website is in slow accommodation and with little space, it will cause losses of clients, since users won’t visit it if it’s too slow. If your site because the page does not load or takes too long, you’ve failed.
10. Web analytics, How to use Google Analytics on my website?
It is recommended that whenever you have done the above points, measure the effort of your work and review the visits, the time of the stay, the place of origin, etc. You can do dis with tools that provide this data and help you make decisions or guide your marketing.
A strategy where a greater presence of users is required.
It is better to leave this analysis to those who have been entrusted with the task of these 10 key SEO factors. Each month, the employee in charge of the SEO or independent agency you hire should keep you informed about the development of their work. You should also talk to them about how it is improving and increasing your visits and conversions on your website.
11. Get High-Quality Links
According to the research done by Sparkto, a content marketing and creation tool, backlinks are the number 1 ranking factor on Google. Without having a good quality link to your site or content, you cannot think of ranking on top of Google.
So, always make sure that you are building high-quality links from authority websites that will take your website to the next level. A link will not only help you position your site on Google, but it will also help you build your authority, drive referral traffic and grow your site.
Following are some most genuine techniques that will help you in making links.
- Guest posting
- Article submission
- Profile links
- Link exchange only with relevant domains
Always try to focus on making contextual or editorial links. These links are most valuable and will skyrocket your ranking of the website in no time.
12. Updated your content
Do you like to read outdated information on the web? No, right? It is the same wy how can you expect your blog or website readers to get satisfied with the outrated information floating on your site.
Having not updated your content for more than 6 months might get your site de-ranked from Google or you may lose some organic traffic. To get rid of this situation, you need to keep on updating your old content on regular basis.
Check from the content that you have uploaded 8 months back and look at what information needs to be updated or changed. Updating will ensure Google as well as your readers that your website is fresh, unique and up to date with the most unique and new information.
13. Improve the speed of your site
Whether you agree with us or not, but speed of the website is now a ranking factor and Google has made this official in its webmaster guidelines. Today, you’ll hardly come across a website that does not load in under 4 or 3 seconds.
Google is always focusing on giving the best experience to its users. And for this, they have taken website speed very seriously. The majority of the websites ranking on the first of Google gets easily loaded under 3 seconds. So, make sure that your site is having good speed.
Fast loading website will not only help you in getting better rankings on Google, but it will also improve your conversion rate.
14. Secure your website
The next on this list is the security of your website. This is yet another ranking factor that Google made it official in the year 2014. Prior to 2014, only eCommerce websites enabled SSL on their site. After 2014, Google made it mandatory for all kinds of websites to have an SSL certificate.
So, make sure that your website is secure with SSL or TSL certificate. Contact your hosting provider for the same to get one free SSL from the Cloudflare network.
By having an SSL certificate enabled, you’ll increase the trust, credibility and authority of your site. This will also help you in increasing your conversion rate.
15. Create long content
Gone are the days when the content of 500 words could rank on Google. Today, SERP has become more dynamic and Google is focusing on giving the best ever information to its users.
So, in order to win Google’s trust and as well as that of your users, make sure to create long content. Generally, the length of your content should be more than 2000+ words.
No, you don’t need to write a book of 10,000 words or anything like that. Whatever content you create, it should be readable, informative and must add value to the readers.
16. Avoid spammy techniques
SEO takes time. It is earned media and not paid media. Generally, it takes 6 months to see visible efforts from your SEO campaigns. But some bloggers, web-masters and SEO experts lack patience and start manipulating the search engine bots.
They start opting for negative SEO practices which is against the guidelines of Google. Such techniques would give you good rankings in short term, but for the long term, they are not going to help you out.
So, make sure that you avoid spammy techniques and follow the most genuine and ethical SEO practices to get the best results.
17. Have patience
We already mentioned that SEO is not a paid media. It is earned. Getting results from SEO takes time. It generally takes around 6months to 1 year to get positive results from SEO. So, if you don’t have patience, then SEO is not your cup of tea.
You should then try your hands on paid media. But if you have patience, then you’ll surely see positive results from your SEO campaign. It order to do so, you need to maintain consistency on your off-page, on-page and other SEO tasks.
What are the different levels of SEO?
Nowadays, the way your page is optimized is the most important criterion for SEO. These are the factors that can affect your visibility in search engines.
1. The quality of the content:
Good quality content is now essential for your SEO.
In fact, if your articles are appreciated by Internet users, this means for Google that your content is worthy of interest.
Therefore, it will be considered as a guarantee of authority and trust.
2. How to position your website in Google Search? Keyword in the title
How to position your website on Google? The title is one of the most important signals of relevance for a search engine.
It is intended to give the most accurate description of the contents of the pages.
Search engines use it to display the title of your page in search results. That is why it is extremely important to integrate (ideally at the beginning) in this tag the keywords in which you want to place your page.
3. The H1 tag
The H1 tag is another relevance factor, which serves as a description of the content of the pages. Despite an ongoing discussion about its importance, it is always a good idea to include your keyword in an H1 tag on a page, as long as this tag is unique.
4. The Meta description
The importance of the meta description tag is often discussed in SEO circles.
However, it is still relevant to get more clicks from users on the search results pages.
5. The recurrence of the keyword in the content
The density of keywords is an important factor to effectively position your page in Google search engines. Be careful, however, not to over-optimize. You must find the correct balance of keyword density in your content by also varying when using synonyms.
6. The lexical field of the content
The lexical field represents today a key part of the positioning criteria. In fact, it is important that your content be the most semantically related to your main keyword.
7. The length of the content
Internet users always want to know more and will not be satisfied with the basic information. It makes sense that the longer the content, the more possibilities it will have to cover all aspects of a topic.
Obviously, Google takes these criteria into consideration and favors the pages that are the most exhaustive.
8. Unique content
Do not have a duplicate content copy of all or part of other content, either within your site or from other sources of external content.
Many websites are penalized by search engines due to a large number of duplicate pages.
Make sure you have unique and original content for each of your pages.
9. The canonical beacon
Sometimes, having two URLs with similar content is inevitable. One of the ways to prevent this from becoming a duplicate content problem is to use a canonical tag on your site.
This tag does one simple thing: it tells Google that one URL is equivalent to another and that between all these pages whose content is very similar. We must take into account in the search results that only this canonical URL will appear.
10. How to position your website in Google Search? Optimization of the image
It is not only the text that should be optimized on one page but also the other details.
Images, for example, can send signals of relevance to search engines through their label, title, and alternative description.
It is also a good way to position yourself in Google Image.
11. The freshness of the content
Google’s algorithm prefers regularly updated content. This does not mean that you have to edit your pages all the time, but doing a small update from time to time is not bad.
12. Outgoing links
Outbound links to external content with high authority send trusted signals to search engines. Remember to make your links so that your visitors want to learn more about a topic.
In addition, one study showed that outbound links had an impact on Search Engine Positioning Services.
However, having too many outgoing links can drastically decrease the PageRank of your page.
13. How to position your website in Google Search? Internal links
Thanks to its internal links you can interconnect pages of your site to create synergies.
Internal links play an important role in SEO since they allow the popularity of the home page to be transferred to deeper pages, but they also increase the PageRank of the strategic pages through the “content link”.
14. Keyword in the URL
How to position your website in Google? The domain names that contain precisely the keywords, called “Exact Match Domain” were very popular at the beginning of the Internet age. Why? Because they were favored by the search engines in their results.
Fortunately, this is no longer the case today.
However, Google takes into account the presence of the keyword selected in the URL, but this criterion affects SEO positioning very little. Still, it can give a slight boost in case of strong competition.
How to position your website in Google Search? Conclusion
The job of positioning SEO services is more complex than it seems. How to position your website in Google? There are many aspects at stake, and it does not consist merely of filling in the keyword page. The quality of the content and the semantic density are key pieces. If you need the support of a digital marketing team and professional SEO positioning, BluCactus has everything your business needs.
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