BluCactus - The History of SEO - title

It is known as the history of SEO the evolutionary study of information consumption on the web over a period that covers the last thirty years. A process where the implementation of different algorithms played an elementary role. This represented an advancement that allowed the search of data in a matter of seconds.

 

These elements comprise the acronym Search Engine Optimization, SEO. Those advancements built the Internet that we enjoy nowadays. This has allowed the massification of innumerable services and web pages that aim at attracting leads and customers no matter where they are in the world.

 

According to multiple pieces of research, the history of SEO is a discipline that experiences an evolutionary rhythm. An element that each year changes drastically. Ever since the creation of the BluCactus Agency, our technical team has been able to work simultaneously with those processes. Our services offer several strategies so that your prospects can become part of such important growth. On this opportunity, all this remarkable history will be shown to the reader in the form of this text.

 

What are the main stages of the History of SEO? Main technical elements that motivated the emergence of this system.

 

BluCactus - old computer color graySEO has evolved in parallel with the contributions that the algorithms of its last three decades have been able to provide it. That is how initially we come across with classic or rudimentary SEO from the 1990s.

 

Subsequent decades were influenced by the presence of technology and the professionalization of content creation. Under these parameters, experts divide the History of SEO into three stages or phases. The study of this field of knowledge eases the current and future understanding of these systems.

 

Very important for the development of the Internet was the emergence of the first web pages during 1991. The massification of them led to the need for search classification systems. Initially, the system Excite in 1993 was the first proposal of this kind.

 

An initiative followed by Yahoo in 1994, and Altavista and Google in 1995 and 1997, respectively. At this stage of the History of SEO, three parameters were implemented to promote the positioning of a website on the Internet. The number of visits was the most important factor. The number of keywords repetitions and backlinks complemented these parameters.

 

Relationship between SEO and Sales Marketing: The unexpected effect of the arrival of the 2000s.

 

BluCactus - computer with colorfull toolsThis stage of the history of SEO was influenced by a reformulation of the user concept. The user, formerly information consumer, becomes a consumer of products and services. This factor triggered fierce commercial competition among emerging companies at the beginning of the new millennium.

 

The application of marketing techniques shaped the current SEO. Besides, this decade represented the rise of Google as the world’s search engine leader. Initially, the system began to gain notoriety thanks to the launch of Google Toolbar, a tool for measuring PageRank. Also, the launch of Google AdWords in 2002 allowed search engines to develop the concept of keyword density.

 

The arrival of the 2000s represented for the SEO a change of approach from Programming towards Marketing. It differed greatly from the 1990s as a result of its inevitable commercialization. Among other important contributions that also marked the history of SEO, is the introduction of Blogger in 2003. The introduction of XML Sitemaps in the market also favored content management and indexing.

 

The History of SEO and the trigger factors of its professionalization: Know the origins of the main Internet penalties.

 

BluCactus - The History of SEO - computer with the google logo on its screenThe third and last stage of the History of SEO starts with the arrival of the year 2010. At that moment Google reinforced its position as the main search engine in the world. The companies, given the high online competition, develop their work systems leading to the third phase: professionalization. The information to be indexed through SEO positioning is built by a professional staff in charge of content optimization. There are, besides, two key facts that encourage the control of fraudulent websites.

 

First of them was the invention of Panda. After its launch, a 12% reduction in the amount of existing false content on the Internet was observed. Panda represented a new way to face overoptimization. A year later, Penguin allowed control over websites with low-quality links.

 

In these conditions, a very important number of job positions started to rise, mainly, in the field of content creation. Back then, each effort was motivated by the improvement of each one of the SEO manipulation techniques. Below, we provide a detailed examination of these phenomena.

 

Keyword Stuffing Penalties

 

BluCactus - The History of SEO - computer with the google logo on its screenThis point in the history of SEO marked a radical turn in its evolution. Keyword Stuffing, previously one of the main web positioning techniques became an illegal strategy.

 

For Google, this represented a greater control over the quality of the information. Hence, the concept of keyword density emerges to limit this process. This had its origins in the launching of Google Panda in 2001.

 

Previously, the market opened job vacancies to promote it. In addition to over-optimization, the algorithm also penalized sparse or duplicate content.

 

The emergence of Backlink Traffic Penalties

 

BluCactus - The History of SEO - computer with the google logo on its screenThe year 2012 represented the end of the era of Black Hat SEO, better known as backlink traffic. Over more than ten years, companies had trained copywriters to spread backlinks.

 

This was classified as a punishable act under the implementation of the Google Penguin algorithm.

 

The idea of the main search engine company was to drive fair web traffic based on information quality.

 

After implementing this kind of structural reform, the History of SEO was never the same.

 

The boom of Content Plagiarism

 

BluCactus - The History of SEO - computer with data and informationPeople used to avoid penalties over content plagiarism following different methods. The most common of them was quoting the respective source.

 

Another method involved copying entirely the content maintaining the identification of the original author. A third variant was of that strategy implied translating the content into other languages.

 

The effectiveness of these strategies lied in making it possible for the copied source to exceed the original author’s traffic. During the last decade of the History of SEO, these were the most important contributions that Panda would make.

 

What were the other formulas that Google used to beat this kind of problem?

 

BluCactus -mozAlong with the development of different algorithms, Google indirectly forced the modern businessman to adapt to its emerging policies.

 

One of them was the implementation of the slogan “Don’t Be Evil”.

 

This system was used temporarily yet led to important results within the history of SEO.

 

Another relevant strategy was the development of the Moz algorithm. This allowed giving search queries a more personal touch. The system involved aspects such as search history and different business hours.

 

The participation of the Venice Algorithm: All the advantages through which this system allowed Google to never be the same.

 

BluCactus - notebook wit informationLaunched in 2012, the Venice algorithm represented a before and after within the history of SEO. This resulted from its impact on the local search system. Before this, a company’s search in the SERPs always yielded results at an international level.

 

This new search system allowed, after knowing the local IP address, to yield results that were geographically close to the user. Hence, services found by the user would be mainly based in his city. The inclusion of Google Maps within this process also favored web positioning.

 

During the years following this stage of the history of SEO, other important algorithms complemented those elements. The most important of them was Google Possum in 2016. Equally remarkable was the Hummingbird algorithm, which affected 90% of global searches thanks to semantic interpretation.

 

Another elemental change on the web was the HTTP to HTTPS migration. In this way, the SSL certificate allowed greater security of the users’ data. In 2019, the Neural Matching algorithm introduced the online concept of neural sensitivity.

 

Main characteristics that define the current SEO: How does information search work in the modern world?

 

BluCactus - The History of SEO - computer with data and informationCurrent SEO leverages numerous strategies that have limited the level of privacy of the users. This process involves three important factors. The first of them is the compilation of search histories.

 

Subsequently, the geographic location of the user is also an important factor. Lastly, due to its importance, Google considers the field of mobile telephony. This last factor is the one that has led to the boom of responsive content.

 

Thanks to all these data collection mechanisms, Google has played an important role in the history of SEO. As SEO has become more interactive, search results demonstrate a greater degree of dynamism. Hence, heterogeneous content is more important than homogeneous.

 

This explains why descriptive websites for local businesses rank higher than any other corporate website. As a user-friendly search engine, Google’s actions prevent the user from being saturated with advertising. This is due to the fact that at Google, the user’s intent is essential to show the appropriate search results.

 

The inclusion of optimization algorithms for the SEM system: Another important advancement that changed for good the history of SEO.

 

BluCactus - internet page openSEM, an acronym of Search Engine Marketing, is nowadays Google’s main revenue source. It is an advertising system that, also, has not been excluded from the modernization trend.

 

Automatic SEM optimization is part of that process. Formerly, manual programming had dominated the pragmatic framework of Google AdWords. Nowadays, SEO specialists have created tools like Übbersuggest, KeywordShitter, and DoubleClickSearch to redefine this concept. The performance of these tools has marked profoundly the history of SEO.

 

These systems have in common an API format connection with numerous search engines. For example, AdWords, Bing Ads, Yahoo, and Google.

 

Its effectiveness lies in the fact of having the ability to offer real-time information about searches. This data varies among elements such as campaign settings, performance metrics, and main keywords, which allows the continuous updating of SEM campaigns. This brings, besides, the advantage of offering a system that is free of human errors and can be quickly updated.

 

Chronology of the History of SEO: (1990- Decade of 2020)

 

Next, we’ll present to you the evolution of SEO. We’ll show you how does this industry has changed over time. Let’s start with the birth of the Internet we know nowadays.

 

BluCactus - The History of SEO - house with a pink flag1990

 

The first search engine in the history of SEO was Archie.

 

Students of McGill University in Montreal created this search engine.

 

By using the Archie system, you could find files that were in public FTP servers.

 

FTP stands for File Transfer Protocol.

 

1991, The History of SEO

BluCactus - history chronology 1991

 

Gopher emerges, created by a student at the University of Minnesota. Gopher was a protocol designed to store and distribute files on the Internet. Two new search engines were created to search files on Gopher.

 

These two search engines are Veronica and Jughead. It is worth stressing that the name “Archie” was not a reference to the comic series of the same name. However, Veronica and Jughead did were named after the comic book characters.

 

On the other hand, the scientist Tim Berners-Lee develops and publishes the first website. Berners-Lee made history by developing the HTTP protocol that we still use today to access and store web pages. It is thanks to Berners-Lee that the internet works as it currently does.

 

1993

BluCactus - history chronology 1993

The first web robot emerges.

 

Created by Matthew Gray, this first web robot was the World Wide Web Wanderer, also known as Wandex.

 

However, the functionality of the World Wide Web Wanderer was to measure the size of the Internet.

 

Thus, this web robot didn’t work to ease the content search on the Internet.

BluCactus - The History of SEO - computer with data and information

 

 

On the other hand, the Excite company develops an indexing platform for websites.

 

Indexing platforms for websites are the predecessor of search engines in the history of SEO.

 

These platforms work differently from web search engines.

 

They don’t index the whole web but just the websites that voluntarily want to participate.

 

1994, The History of SEO

 

BluCactus - history chronology 1994Based on the World Wide Web Wanderer and web crawlers, experts developed a private search engine called the World-Wide Web Worm. The first web search engine available to the general public emerged in 1994. This search engine was known as Web Crawler.

 

Web Crawler was the first search engine that allowed us to identify a website or web page according to the identity that its domain provided. Afterward, this would become a standard feature of any search engine.

 

Yahoo!, Magellan and Infoseek are some of the search engines that were popular during this period of the history of SEO. People could use them to find web pages that were of interest to them. Even though Yahoo! is a search service that succeeded over several years, this was not a search engine. What Yahoo! offered to users was a web directory like Excite’s.

 

1995

 

BluCactus - The History ofBluCactus - history chronology 1995SEO - history chronology 1995The search engine Lycos emerges. This was a project of several students at Carnegie Mellon University.

 

LookSmart also emerges, which used to compete with Yahoo!. Both LookSmart and Yahoo! were web directories.

 

Besides, Altavista is launched. Altavista was the first search engine in the history of SEO that allowed terms in natural language.

 

In other words, it was not exclusively based on the use of keywords.

 

1996, The History of SEO

BluCactus - history chronology 1996

 

The future creators of Google, Larry Page, and Sergey Brin worked on the BackRub system.

 

BackRub was the first algorithm that could be used for online searches.

 

Larry Page’s web crawler begins to implement the concept that outbound and inbound links influence positioning.

 

 

1997

 

BluCactus - history chronology 1997

Companies start to implement significant changes in the history of SEO.

 

Specifically, in the search engines industry. SEO begins to gain traction, but it has not yet become profitable.

 

Excite, a company that until then only had a web directory buys WebCrawler. In this way, it enters the search engine market.

 

Besides, Ask Jeeves emerges. Ask Jeeves was a search engine with a similar system to Altavista’s. In other words, it was a search engine that could deliver results in response to queries in natural language. Years later, Ask Jeeves would become Ask.com.

 

1998, The History of SEO

 

BluCactus - The History of SEO - computer with the google logo on its screenFinally, Google is born, the giant of search engines. Officially, the company entered the market in 1998. Its main product was Google Search. Currently, Google Search is the most used search engine in the entire history of SEO. In 1998, Google Search was still considered as BETA. However, back then it was already considered the best in the market.

 

By the end of 1998, Google Search already had an index of approximately 60 million pages. In an article, the website Salon.com noted that Google search results were better than those of the competition.

 

Plus, Salon.com also pointed out that the service was more innovative than that of other portals such as Yahoo!, Lycos or MSN.com. Until then investors believed that money was on portal sites. Hence, this radically changed.

 

Another innovation of Google was the implementation of a page ranking strategy. In other words, the order of web pages in search results corresponded to different factors. It is due to this development that starts the process that we know today as SEO.

 

1999

BluCactus - The History of SEO - computer with data and information

 

In 1999, Google’s growth continues.

 

This year, more and more people use Google as their main search engine.

 

It is important to highlight that the then giant AOL chooses Google as its main search engine.

 

Hence, this implies that all AOL users switched to Google as their main search engine.

 

2000, The History of SEO

BluCactus - The History of SEO - history chronology 2000

 

Google decides that its method to generate profits will be ads.

 

The company establishes that such ads must be textual to make it easier for users to interpret them.

 

To not generate discontent, Google orients its efforts towards not causing any interruptions in the navigation of users.

 

The then-new system was Google AdWords and it showed ads related to search queries.

 

2001

 

BluCactus - The History of SEO - history chronology 2001

Google launches its first API within the history of SEO, which turns out to be a very important step for optimization companies, so as for their further evolution.

 

API is the acronym of the Application Programming Interface.

 

What is an Application Programming Interface? In the context of web development, it is a set of programming specifications.

 

A web API like Google’s is, essentially, a system that eases the publishing of new websites. For example, it makes it easier to display information on the monitor. Google’s API enables web developers to analyze information from visits made to your website.

 

2003, The History of SEO

BluCactus - The History of SEO - computer with data and information

 

Google Search launches its first massive update. This update was Google Florida.

 

The objective of Google Florida was to tackle spam, element becoming more common on the Internet. Hence, Google Florida changed the then rising SEO industry for good. In the 1990s, SEO mainly consisted of filling a website with keywords.

 

For that purpose, one brand used many websites. Likewise, these websites also used to include invisible text and hide links. This was a very important event. Thanks to Google Florida, the then SEO approach changed.

 

On the other hand, Google AdWords changed its way to show ads. That year Google starts showing ads with both text and links.  The ones that we currently observe whenever we search something on this search engine. To expand in the market of Marketing, Google develops AdSense. AdSense is a program that enables ads on a website to be related to the content on it.

 

2004

 

BluCactus - The History of SEO - history chronology 2004

To deliver even more relevant results, Google launches Google Local.

 

This is an algorithm that makes the results of a search query geographically close to the user. This will allow local restaurants to position themselves more effectively in the result pages.

 

Up to this point in the history of SEO, Yahoo was still just a web directory.

 

Not to be outdone, Yahoo develops and adopts its search algorithm.

 

Though this revitalized Yahoo’s visits, it wasn’t effective to compete against Google.

 

2005, The History of SEO

BluCactus - The History of SEO - computer with the google logo on its screen

 

A very important advancement in the history of SEO was the launching of Google Analytics by Google. This service provides webmasters with information about the visits to their websites.

 

Using this info, webmasters can make necessary modifications to make your web page more attractive. In the same way, Google Analytics helps us determine weaknesses in SEO positioning. Furthermore, it is a useful tool to identify which keywords are the most popular.

 

This year Google launches Google Mobile Search. Google Mobile Search was the mobile version of Google Search. That is Google Search’s version that used larger fonts and other methods to facilitate search on small screens.

 

2006

 

BluCactus - The History of SEO - history chronology 2006Google Trends emerge. an essential element of both SEO and marketing history. Using Google Trends, you can get to know the most searched topics of a certain time. Thus, these tools help you to know the popularity of keywords or a product or service. Google Trends is a useful tool both for SEO and to develop marketing strategies.

 

In that same year, various search engine companies announced the development of several formats for XML sitemaps, including Google.

 

XML sitemaps allow webmasters to inform Google with an XML file. This XML file includes all existing pages within a domain. In this way, an XML file eases the work of a web crawler thus making your website’s positioning update faster.

 

2007, The History of SEO

BluCactus - The History of SEO - history chronology 2007

 

Google announces the launching of the universal search system, which allows users to obtain results related to their search queries.

 

To do so, Google includes the results of all its search services.

 

Therefore, a universal search results page includes results from Google Search, Google News, Google Images, among others.

 

This initiative represented an innovation.

 

2008

BluCactus - The History of SEO - history chronology 2008

Google develops two updates to make its service more user-friendly.

 

The company adds the autocomplete system and suggestions. This means that the search engine will save the most popular search queries.

 

In this way, it gives users a larger number of options if they lack data about the kind of information they would like to get.

 

Besides, Google launches the search system within a website. This system is very useful when you need to search for information within only one domain.

 

In this manner, websites can implement this service in its interface. Similarly, users can enjoy it by adding certain commands to their search.

 

2009, The History of SEO

 

BluCactus - The History of SEO - computer with the bing logo on its screen

To make Google Search faster, the company implemented several updates.

 

One of them is the launching of the real-time search system.

 

This system performs searches instantly, even if you haven’t finished writing the search terms.

 

Simultaneously, Microsoft gains traction in the history of SEO by competing against Bing in the search engine market.

 

2010

 

BluCactus - The History of SEO - computer with the google logo on its screenGoogle starts to test the instant search system on mobile devices.

 

The company launches a prototype of the function, however, it doesn’t work as desired. For that reason, eventually, Google eliminates the function of instant search.

 

Google makes SEO history by implementing another method to customize searches in its SERPs listing.

 

In this new modality, Google adds the geolocation search system. With this system, users can search only pages related to a certain geographic region.

 

2011, The History of SEO

 

BluCactus - The History of SEO - history chronology 2011

This year, Google makes several improvements in its service, which increased its importance.

 

The two most important launches of that year were Google Images and Google Panda. Google Images results improved dramatically. Besides, Google implemented a new search system. This system focused on image search. The user entered an image in the search bar and Google indicated its origin.

 

For its part, Google Panda was a very important update for SEO. Google Panda was specifically designed to redefine the page organization system.

 

In other words, the way to determine the hierarchy of websites in search results pages changed. Panda also penalizes websites that plagiarize information.

 

2012

 

BluCactus - The History of SEO - history chronology 2011BluCactus - The History of SEO - history chronology 2012In 2012, an update to Google Analytics is done. This update shows information graphically. Thus, webmasters can assess the situation of a website in detail. In this way, they will know what are the elements that really contribute to the user experience and, therefore, to the performance of any website on the Internet.

 

Another very important advancement in the history of SEO was the implementation of Google Penguin. Google launched the algorithm Penguin for its search engine to prevent websites from spamming with low-quality links.

 

Now, Google takes into account the relevancy of links. Another important fact for SEO is a change in Google’s policies. In 2012, Google implements a higher degree of penalization to websites that infringe copyrights.

 

2013, The History of SEO

 

BluCactus - The History of SEO - history chronology 2013

Google launches the Hummingbird update. Hummingbird aimed at improving the language processing system of the search engine.

 

Hummingbird had a positive influence. In this manner, people were able to enter more complex questions into search engines. Hence, this update enabled search engines to appropriately answer these questions.

 

Additionally, Google launches a Google Penguin update, Google Penguin 2.0. Just like the first Penguin, Google launched Penguin 2.0 to tackle low-quality links. Previously, many websites were filled with poor-quality links to improve their positioning. Google’s main objective is to improve the operation of its page ranking system.

 

2014

 

BluCactus - The History of SEO - history chronology 2014Google updates Google Penguin and Google Panda. Google Penguin 3.0 aims at improving the constraints of the previous version. In this manner, it seeks to tackle the problem of links that do not lead to a relevant website.

 

On the other hand, Google Panda 4.0 is an algorithm that helps Google to focus on the content of websites. Panda 4.0 aims at ranking web pages with good content. On the contrary, it penalizes those that are filled with spam.

 

Google implements some minor changes in its protocols. First, Google Search’s authorship system is eliminated. The authorship system enabled content writers to link all their work to a Google account. Conversely, content marketing strategies use quality internal links to improve the positioning of websites.

 

In 2014 starts one of the most important changes in the history of SEO. Google realizes that more and more users start using Google Search on mobile devices. Due to this situation, Google starts considering the performance of websites on mobile devices to determine their ranking in search results.

 

2015, The History of SEO

 

BluCactus - The History of SEO - history chronology 2015This year Google Search does an important update that will influence. This new initiative, launched as Google Mobile, was based on its version for mobile devices.

 

This focuses on optimizing websites that are not easy to browse on mobile devices. With the help of this tool, the content of websites will increase their visibility in Google’s ranking.

 

Google implements a new algorithm to build an informative hierarchy based on the quality of the content. This algorithm, known as RankBrain, is based on artificial intelligence for the results search. RankBrain helps Google process human language according to the user’s intention. In this way, Google can identify more easily the quality of written content.

 

2016

 

BluCactus - The History of SEO - cellphone with data and informationThis year Google AdWords changes significantly the workings of search listings. Now, the first four search results belong to Google AdWords.

 

Previously, they used to be organic results. That is, In the hierarchical order of results, Google Ads are prioritized over SEO results. The reason is that on most mobile devices the first AdWords results can only be seen when the user scrolls the content.

 

Finally, Google Search gives greater importance to mobile devices. This algorithm prioritizes websites optimized for mobile devices. Another important update was that of Google Penguin 4.0. In version 4.0, Penguin becomes part of Google’s main algorithm.

 

2017, The History of SEO

 

BluCactus - The History of SEO - history chronology 2017Google Hummingbird was updated, Google’s algorithm to read the human natural language. Currently, Google Hummingbird is used to recognize if a website is filled with keywords incoherently. That is a website where keywords are repeated simply for SEO purposes, without offering to the reader valuable content.

 

Simultaneously to the new proposal of Hummingbird, Google updates the Penguin algorithm.

 

In its new version, it penalizes web pages with duplicate content. When Google realized that duplicate content was a strategy to forcedly improve a website’s positioning, the idea of this came out. The necessity of original content creation starts to deepen.

 

2018

BluCactus - The History of SEO - cellphone with data and information

 

This year Google optimizes its search engine for the reception of keywords through voice commands. Another change focused on the optimization of Google Search on mobile devices since it is more common to use voice commands on mobile devices than on computers.

 

Moreover, Google Search implements some changes to improve the user experience. Since 2018, the history of SEO was marked by the relevance websites gain when they use SSL certificates since they influence positively browsing safety. Also, since that year, a website’s charging speed acquires a determining role for its positioning in search engines. In this respect, the faster a website charges, the better the user experience.

 

The UX philosophy emerges. A web design philosophy focused on the user’s interface. UX philosophy comprises a set of Google’s guidelines that indicate that websites must be designed for users. Thus, user-friendly websites will be the ones that earn the highest positions.

 

2019, The History of SEO

 

BluCactus - The History of SEO - history chronology 2019The last year of the 2010 decade represents an important step. This is a period where we can see the reinforcement of several trends.

 

The most important qualitative leap in 2019 was the emergence of Google BERT. This optimized computer system revolutionized the SEO management. BERT is the acronym of Bidirectional Encoder Representations from Transformers. The programming of this system focuses on human natural language recognition.

 

By 2019, the algorithm is available only in English. Despite that, it is considered highly innovative in terms of SEO. Google BERT substitutes the traditional search format. This gives the system a bidirectional approach regarding the semantic interpretation of search queries. In this way, Google recognizes the context of each word. This type of advancements, undoubtedly, represents an excellent turning point in the history of SEO. For the first time in several decades, the SERPs ranking takes into account the user’s natural language expression. Thus, these results exclude websites that show irrelevant content to the user.

 

2020

 

BluCactus - The History of SEO - cellphone with data and informationIn 2020, a major reformulation of web positioning strategies marked the history of SEO. Experts already establish criteria to predict the disappearance of the current concept of SEO. The implementation of artificial intelligence on Google is the factor that has enabled this change.

 

The new system is identified through the phrase “optimization of the search experience”, where the user’s investment of time in the search engine is defined as an experience. Several factors indicate accurately the impact that the arrival of these tools will cause in the digital world. The BERT algorithm, for example, is based on the development of neural networks for the identification and recognition of language foundations.

 

Very important within the history of SEO is the disappearance of the keyword concept.  The search intent will replace keywords. Google currently prioritizes the informative genre called conversational writing. The reading of the texts by the tracking algorithms now uses the heat mapping system. This tool allows Google to identify the most relevant ideas of a text. Thus, the line that divides voice tools and textual searches will be increasingly thinner.

 

The arrival of May 2020 Core Update: Google’s strategy to adapt its algorithm to the informational behavior in the world.

 

BluCactus - The History of SEO - computer with the google logo on its screenMay of 2020 turned out to be an object of study for the history of SEO. During that month, Google showed the key that has made it the world’s leading search engine. Consumption, search, and information flow were severely affected by the global public health crisis. Other topics such as live music, tourism, and international business were significantly displaced. Hence, Google launched the Core Update on May 4th of 2020. A period of 10 to 15 days is required in its entirety for its total integration to the search traffic.

 

This adaptive behavior of the company has been recurring during the last decades of the history of SEO. In this opportunity, Google programmed this algorithm following certain quality and reliability criteria regarding content. For all the websites that reported significant losses, an average 50% decrease in their web traffic is calculated.

 

Infographic of  The History of SEO

 

Blucactus - The History of SEO - Infographic

 

What are the main advancements that the SEO world awaits for the next 2020 decade?

 

BluCactus - colorful engineesExperts predict that the next decade of the history of SEO will comprise fully recognizable nuances. The great majority of these aspects focus on the development of artificial intelligence, without forgetting the development of a set of protocols for the optimization of search engines regarding language usage.

 

All these strategies have in common the field of content diversification. Hence, there will be a greater number of websites with more visuals than textual content. Future SEO will comprise systems that favor the positioning of visual elements. Examples of these elements are podcasts, videos, and infographics.

 

Regarding the progress of the history of SEO, the prediction of search intents will be an outstanding element. An example of this is the RankBrain algorithm. Also, we can’t ignore the impact that the vast expanse of searches on mobile devices will have. Mobile SEO will be during the following years the recipient of responsive design elements. Structural aspects formerly exclusively used for websites display on computers.

 

The services of BluCactus Marketing Agency are marking a before and after in the history of SEO

 

BluCactus - professional peopleDuring the last decade of the history of SEO we have witnessed all changes that have taken place on the Internet. Given our extensive knowledge of the market, we offer a set of services oriented towards the optimization of websites adapted to our clients’ needs. This has allowed our Dallas SEO Agency to offer custom products tailored to the market trends. The speed, quality, and effectiveness of our services are what distinguishes us from the competition.

 

Our Technical SEO team divides our optimization services into two types: On-Page and Off-Page SEO. On one side, our team has a wide experience setting marketing campaigns through digital tools like Google Ads. Regarding organic web positioning, our webmasters combine a set of powerful strategies. These tools provide websites with a favorable optimization level so a web crawler traces them easily. Our main lines of approach relate to programming, web design, and content optimization.

 

Advantages of hiring BluCactus: Find out what are all the plans and benefits that your Marketing Agency can give you.

 

BluCactus - The History of SEO - computer with the html 5logo on its screenOur web positioning service in Dallas is based on responsive web design. A concept that Google introduced in the digital market in 2015. This enables us to deliver excellent quality when it comes to On-Page optimization. The crawl rate or crawl budget is another value quantified by our specialists, which has allowed us to expand our experience with clients of different industries. To improve the user experience, our talented team of professional writers will create quality content for your website.

 

Another advantage of our services is the readability of our products. The proper order of the thematic sections of a website is a feature that directly influences your SEO positioning. Conducting link ordering studies to implement successful indexing allows us to achieve this. Another important advantage of our services is the correct tagging of web content. To do so, our developers use HTML5, a fundamental element in the history of SEO.

 

Final Notes: Other important reasons why BluCactus is your best option in SEO positioning services.

 

BluCactus - The History of SEO - professional peopleIn addition to optimizing the internal elements of a web page, BluCactus is also a leader in Off-Page Optimization in Dallas, Texas.

 

This includes techniques to position your website with backlinks, a factor that increases its competitiveness. Our experts know, thanks to the history of SEO, that number of backlinks your website earns is an effective tool for measuring its popularity.

 

Besides, our SEO Agency in Dallas stands out because of its extensive experience in social media management. BluCactus design marketing strategies that include social media platforms like Facebook, YouTube, WhatsApp, Instagram, LinkedIn, Tik Tok, among others. This allows our clients to attract leads from different locations, tastes, and ages.

 

Our extensive background, endorsed by a unique international presence, makes it difficult for us to explain the scope of our services in a single article. We invite you to contact us to give you more information about them. Our goal is to boost our clients’ success. For that reason, we offer custom marketing services that allow you to build an outstanding online presence and attract more clients. Contact us now! Our professional team will make both your services and your company an important part of the history of SEO!

 

Quote your project to let us create your Web Optimization Project
to increase your audience and sales today!

0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *