According to data from Ahrefs, there are 600 million blogs in the world in 2019. And people type “How to start a blog” 121,000 times on Google search per month worldwide.
Another fact, 55% of companies defined as content creation their top marketing priorities, and business owners who do that are 13x more likely to see positive ROI, regarding HubSpot 2019.
So, if you already have a website, your business still needs one to hold a place among all these figures. What is it and what is the difference between one of them and a website? A blog is basically a journal that is available on the web.
A blog is a kind of specialized website. Consists of posts and there is often one writer who creates these posts.
- Besides, the content there is shown in chronological order.
We could tell that all are websites but not vice versa because of these reasons below:
- Websites include sections and categories, even contain just posts.
- They are an interactive community that allows people to leave comments and mostly reply to all of them as possible as they can.
- They tend to publish their words frequently or on the same schedule.
- It could be a part of the website; also others prefer to have a separate server.
In a nutshell: Everyone has the opportunity to know how to start a blog right now once acquiring something valuable, you can do it. Regardless of your age, your expertise, your career, everyone has a story that deserves to spread out. And when it comes to your business, you will have a big story. Let people know you and know your profitable service or product.
How to start a blog? Why does your business need one?
There are several reasons why your enterprise really needs one. I’ll try to recap it in the following points.
Allow your audience to be in your tack
A website is not the right place to share helpful content related to your industry as any site to a company reviews its product, service, customers‘ feedback, team members, and success.
But trust me; people are not likely to read about your business. Instead, creating it to share meaningful information always works better. And you can draw your audience’s attention by publishing tips, advice, and ways that are still relevant to your company. So, this could bring loyal potential customers who crave to read your posts and see your updates.
Drive new visitors to your website
Everyone is concerned about traffic. There is no company that doesn’t care about how many visitors and how much engagement there is on social media channels. Through your regular publications or emails, you can grab the attention of readers toward it, which is usually attached to your site. Therefore, traffic to your site will increase.
All you need is to keep your content engaging and helpful for your niche, using long-tail keywords, and make use of SEO tools. These steps not only generate leads from social media platforms, and emails, but also boost your opportunities to gain organic traffic.
Build a relationship with your customers
When you unveil your identity and character, your readers are going to trust you. Hence, you share your experience, your advice, and your tips to boost your business, your growth, and even your flops.
So, they tend to listen to you when you realize correctly how to start a blog as it comes from realistic action and it could turn them into potential customers.
Blogging helps your business make progress
The more reactions you get to a particular post, the more you have to promote it. For example, a recent article you published generates traffic and gets more likes than any other previous copies. Then, you should bear in mind this kind of topic and start creating relevant ideas.
So you will know if your business goes for the perfect destination, and makes progress. Or you have to turn around. Most importantly, you can get new innovative proposals from comments that would help your sales in further goals.
The less expensive marketing strategy
Unlike other marketing methods, if you already have a website, the cost is zero. Indeed, you don’t need any extra expenses or efforts except adding a new section. In the case of not having a website yet, it’s still applicable to set up for free. There are many free online platforms, such as wordpress.com, that enable you to know how to start one in handy steps with different templates and features.
However, your business needs something more professional and reflecting your image. So, consider a content management system like installing WordPress, and so on.
Also, you can depend on Bluehost Hosting to reserve a domain and there you can choose a suitable plan that meets your requirements. But if you are not sure about your content quality, hire a content creator to run it for you. Remember it’s not only about just launching it, it’s about launching a good one.
How to start your blog?
You want to press create to start.
Here, you can find simple, easy and convenient tips about how to start a blog without trouble.
Choose a name
After you determine which platform you are going to use to know how to start a blog, you have to pick a name or a domain name. And when you think about a name, there are some things you should consider. First of all, it should be notable, readable and something that everyone remembers.
Second, choose something special, unique, and original for your brand and relevant to your industry. Finally, to understand how to start a blog, you need to check your competitors’ to prevent any repetition or hurt copyrights. All right, you set up your Bluehost account; select your pricing plan, and then you are still distracted about the best name for it.
If you tend to have a personal brand or you are a coach and want to endorse your sports justify, my advice to you is to publish one titled in your name. Another tactic to bring a name is to do a deep search about activities related to your company to get some inspiration, and compile all suggestions and start discarding the less creative names while keeping only the very best.
Then you can ask your friends or people who you trust to get feedback about the names you pick. Although, don’t waste so much time in choosing the best name as you can always go ahead and change it later.
Pick an appropriate theme
Now, we come to the second step of how to start a blog. And before we go for choosing a cozy and reassuring theme, it’s immensely important to know the difference between WordPress.com and WordPress.org.
Even though the first one is completely free, I mostly recommend using a paid service as it provides you with ultimate themes and designs, and unlimited plugins along with SEO benefits to optimize your site. “38% of people will stop engaging with a website if the content or layout is unattractive,” according to Adobe.
What does that mean?
If you couldn’t care about your design and layout, visitors would leave it instantly discounting any efforts you made to write enchanting content.
Therefore, the design of it will tell your audience that you are an experienced person, and people can count on you to pay money. For a more customized one, you can hire our skillful designers. We will offer you multiple theses to get a stunning one that suits your project.
Write About Us page
Wow, you now have a new business. It’s a big task to fill out all those empty pages. However, you just put the first brick to embark but you know a lot of works remain. Start with the ¨about¨ page which many people do not like as no-one likes to write something about him/herself.
But the good news and most of them usually miss it is you don’t need to write something personal about yourself. Your audience needs to know how your words are necessary to them. They need to know that your narrative is worth their time and attention. If you do it in the right way, you can guarantee that the newcomers will browse your and maybe come back to read your updates. And you are going to target the perfect audience which generates revenue.
Writing your first blog
You almost know how to start. So, what do you want to carry out in the first article for it?
Once you are sure that your topic is what your niche searches for. Choose an excellent keyword. Start building the text based on the data you already collected.
Finally, don’t forget to select positive and vivid images and press post.
How to start a blog, Conclusion
Following the steps on how to start a blog is not a hard task. The issue is creating content your audience can find effective and useful. Do you think it’s too much work? You can also start writing an article for us before you start on your own.
If you have a business, you should think about building an appropriate one. So, go ahead and contact us. We will help you start a professional one that will heighten your success.