Entries by Albanis Espinoza

What is Geox’s Marketing Strategy?

BluCactus - What is Geox's Marketing Strategy?

What is Geox’s Marketing Strategy in the USA? Geox: Technology and Innovation in Footwear. Geox, established in 1990 in Italy by Mario Moretti Polegato, is a globally-recognized footwear company. The name of the brand is derived from ‘Geo,’ the Greek term for `earth,’ and ‘X,’ meaning high-technology. This name encapsulates the ethos of Geox, which is innovation, quality, and comfort.

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What is United Colors of Benetton’s marketing strategy?

BluCactus - What is United Colors of Benetton's marketing strategy?

Eco-Fashion Leadership: Benetton’s Marketing Triumph in the United States. United Colors of Benetton (UCB) is not only renowned for its colorful and quality knitwear but also for its innovative marketing approaches. For a long time, UCB employed aggressive and sometimes provocative advertising campaigns, which has etched the brand in the ever-evolving scene of fashion. 

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