Entries by Albanis Espinoza

How Skims’ Masters an Innovative and Inclusive Marketing Strategy  

BluCactus USA - How Skims’ Masters an Innovative and Inclusive Marketing Strategy  

The American clothing brand Skims, founded by Kim Kardashian in 2019, has transformed modern-day shapewear and loungewear apparel, offering a revolutionized line-up of intimate garments for various shades, sizes, and body types. The brand reflects its commitment to inclusivity, diversity, and body positivity through this diverse product catalog, remaining competitive with ease in the fashion industry. Its distinctive brand identity is characterized by its robust marketing strategy, aiding the brand to grow rapidly and resonating with various consumer segments all across the USA.

Read more

What Is Jacquemus’ Clever Marketing Strategy That Took the Brand From Provence to Global Presence?

BluCactus - What Is Jacquemus’ Clever Marketing Strategy That Took the Brand From Provence to Global Presence?

What Is Jacquemus’ Clever Marketing Strategy in the U.S.? Founded by the French designer Simon Porte Jacquemus in 2009, Jacquemus is renowned for its minimalist luxury, and conceptual design. With its meticulous approach to Parisian fashion and clever luxury marketing, Jacquemus has captivated a global audience, often appealing to fashion enthusiasts who seek to incorporate an understated touch into their capsules. 

Read more