Entries by Albanis Espinoza

How effective is H&M’s social media strategy? 

BluCactus - How effective is H&M's social media strategy? 

How effective is H&M’s social media strategy? If you are a clothing and fashion lover, you will surely know the H&M brand. It is a Swedish multinational chain of fast fashion, accessories, and cosmetics store with a presence in Europe, the East, Africa, Asia, and America. It owns more than 4,700 and is distributed in 69 countries. In addition, it is recognized worldwide, not only by the different physical clothing branches. It is also recognized for sales by catalog and online in 44 countries. Also, H&M has a long history of selling unisex clothing for all styles. It is currently the second-largest textile group in the world, second only to Inditex. So, how effective is H&M’s social media strategy? If you want to know a little more about the management of this fashion brand, stay with us. Today at BluCactus, we will tell you about H&M’s social media management!

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What is Forever 21’s Marketing Strategy?

BluCactus - What is Forever 21’s Marketing Strategy?

What is Forever 21’s Marketing Strategy? After declaring bankruptcy in 2019, Forever 21’s marketing strategy changed. This was done in order to save the company. And luckily, it worked. Their new marketing strategy consists of a renewed focus on cross-border e-commerce in the form of localized online stores. That’s right, Forever 21 moved away from “physical” retail and created other alternatives to stay in the market. Without a doubt, Forever 21 is an example of renewal and improvement. So what is Forever 21’s Marketing Strategy? Today, at BluCactus, we will tell you more details about the marketing strategy of this fashion brand.

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5 fashion brands with a youth target audience

BluCactus - 5 fashion brands with a youth target audience

5 fashion brands with a youth target audience. Like any fashion lover, young people interested in dressing well focus their attention on brands that offer clothing and accessories that suit their style. For this reason, young people are an important target for many brands. There are even fashion brands whose target focuses solely and exclusively on young people. Among young people, one of the keys is to wear wide clothes and to bet on garments in neutral colors such as white, black, and gray. If you are part of them and are interested in fashion brands that offer clothing for young people, today at BluCactus, we are talking about 5 fashion brands with a youth target audience. Are you ready? Let’s see!

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What is Lululemon’s Marketing Strategy?

BluCactus USA - What is Lululemon marketing Strategy?

What is Lululemon’s marketing Strategy for the United States? Today at BluCactus, we will talk about the marketing strategy of a fashion brand that has done a great job of building a solid community on several platforms. Lululemon is an athletic clothing brand. It is also a Canadian technical athletics company for running, yoga, workout apparel, and accessories. But what is Lululemon’s marketing strategy? Stay with us to learn more about this brand, which makes a difference among many other brands in the same category. Are you ready? Let’s see!

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How does the marketing strategy of sustainable fashion brands work?

BluCactus - How does the marketing strategy of sustainable fashion brands work?

How does the marketing strategy of sustainable fashion brands work? So far, here at BluCactus USA, we have reviewed the marketing strategy of major fashion brands. However, until now, we had not considered the marketing of sustainable fashion brands. How does the marketing strategy of sustainable fashion brands work? If you’re asking yourself that question, we’ve already told you that you should stay with us. The reason? Today we will tell you how the marketing strategies of these brands are applied, which are gaining more visibility and importance every day. Are you ready? Let’s see!

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