How effective is H&M’s social media strategy? If you are a clothing and fashion lover, you will surely know the H&M brand. It is a Swedish multinational chain of fast fashion, accessories, and cosmetics stores with a presence in Europe, the East, Africa, Asia, and America. It owns more than 4,700 of its stores distributed in 69 countries. In addition, it is recognized worldwide, not only by the different physical clothing branches. It is also recognized for sales by catalog and online in 44 countries. Also, H&M has a long history of selling unisex clothing for all styles. It is currently the second-largest textile group in the world, second only to Inditex. So how effective is H&M’s social media strategy? If you want to know a little more about the management of this fashion brand, stay with us. Today at BluCactus, we tell you about H&M’s social media management!
How does H&M use social media?
How is H&M’s social media strategy? They use social media platforms optimally. What does that mean? This means that the brand is promoted on social networks. But H&M also sells on social media platforms and rules with millions of followers. H&M’s Instagram page has around 37.4 million followers.
Also, its Facebook page has more than 39 million likes while its Twitter page has 8 million followers. H&M’s Instagram account doubles as a fashion magazine.
Additionally, when it comes to being social, the brand features its customers on the page by asking followers to tag them and using the hashtag #HMxME.
Furthermore, the brand regularly updates its social media identifiers. Similarly, tag the brands that appear in the posts so that customers can buy them directly from their social media platforms.
However, H&M also promotes itself through paid social marketing campaigns. If you have visited the H&M website or have its application, it is most likely that you have come across a sponsored ad on its social networks.
H&M’s targets are mainly young people. Most of the youth spend their time on social media platforms. H&M places its sponsored ads so it’s not lose the attention of the target customer.
What strategy does H&M use?
Nevertheless, to learn more about H&M’s social media management, we have to review the marketing strategy used by the brand. H&M makes the consumer more interested in fashion. They achieve it by proposing to the user the coordination (the outfit), which interests them the most.
Yet, you will also have several combination options when you buy that product. In this way, they encourage the consumer to buy their products. On the other hand, it also has affordable prices, sponsorship, and collaboration with celebrities and other brands.
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Does H&M work with influencers?
How is H&M’s social media strategy? Without a doubt, one way to carry out your marketing is by working with influencers and celebrities.
This is why H&M has many celebrities endorse its products. Customers tend to follow celebrities and admire what they do, so brands lean on them. H&M is no exception. Kendall Jenner is a well-known American model and media personality.
One of the H&M campaigns where they collaborated with Giambattista Valli was attended by Kendall Jenner. She wore a hot pink dress from the H&M x Giambattista Valli collection at the Cannes Film Festival.
Also, the list of celebrities who endorse H&M is long. Thanks to that, celebrity endorsements are H&M’s most impactful marketing strategy.
An example of this is the advertising campaign for H&M. The campaign featured many Indian celebrities like Harshvardhan Kapoor, Aditi Rao Hydari, Diana Penty, Amyra Dastur, and Aditya Seal wearing the H&M collection.
Likewise, H&M teamed up with American celebrities such as Peyton List, Tyler Posey, and Hannah Simone to promote their collection.
How does H&M use Instagram?
Without a doubt, H&M knows how to take advantage of Instagram. Among the features that Instagram has recently launched are stories, IGTV, and a cute tool that allows you to share two photos and let users and followers vote for an option according to their preferences.
H&M was one of the companies that recognized the engagement that this polling dynamic can produce when combined with influencers. The brand took advantage of it to design and promote its new brand aimed at a millennial audience, Nyden.
The strategy was simple. It consisted of collaborating with nine influencers from the world of fashion, including Alyssa Coscarelli and Ashley Guyatt, who uploaded alternative designs as Instagram stories for their followers to decide which ones they preferred.
Thus, more than 35,000 users voted for several designs, patterns, and accessories that helped the brand to launch a collection that already brought the guarantee seal of the target audience. It is estimated that the reach of views of the campaign was close to half a million users. Instagram is often said to be the number one platform for all things influencer marketing, and H&M is taking advantage of that position. It does so by not only creating brand awareness but also taking advantage of communication with the public to anticipate their fashion needs.
How is H&M’s social media strategy? They use social media platforms optimally. That is, the brand is promoted on social networks. But it also sells on social media platforms and rules with millions of followers. Remember that you can subscribe to our weekly newsletter to receive notifications of our updates. You should also know that you can contact us to achieve adequate digital marketing for your brand. You have the opportunity to grow with BluCactus!