
How effective is H&M’s social media strategy? If you are a clothing and fashion lover, you will surely know the H&M brand. It is a Swedish multinational chain of fast fashion, accessories, and cosmetics stores with a presence in Europe, the East, Africa, Asia, and America. It owns more than 4,700 of its stores distributed in 69 countries. In addition, it is recognized worldwide, not only by the different physical clothing branches. It is also recognized for sales by catalog and online in 44 countries. Also, H&M has a long history of selling unisex clothing for all styles. It is currently the second-largest textile group in the world, second only to Inditex. So how effective is H&M’s social media strategy? If you want to know a little more about the management of this fashion brand, stay with us. Today at BluCactus, we tell you about H&M’s social media management!