15 Best Email Marketing Platforms in 2023

BluCactus - 15 Best Email Marketing Platforms in 2023

Discovering 15 Best Email Marketing Platforms for the US in 2023. In a constantly progressing digital age, emails have never become more central to your company’s success. Indeed, as many clients prefer communication via email, a higher ratio of ROI becomes greater than anticipated! 

 

Moreover, engaging audiences in marketing through email is crucial because it has proven to retain businesses’ performances long-term. Therefore, achieving your goal to sail efficiently in a highly competitive industry. 

 

As we present the 15 best email marketing platforms in 2023, you will become enlightened to discover leading software that delivers excellence! Additionally, understanding various pros and cons helps determine a final decision and fit for your enterprise. 

 

Whether starting from scratch or switching providers, this article will guide you in identifying the necessities needed to flourish. Let us begin our lively and stimulating journey of uncovering the best email marketing platforms in 2023!

 

Overview of 15 Best Email Marketing Platforms in 2023

 

Blucactus - Overview of 15 Best Email Marketing Platforms in 2023As you become familiar with the importance of the 15 best email marketing platforms in 2023, we present a valuable list to consider:

 

  • Mailchimp (Best Choice Overall)
  • OmniSend (Second best for Increasing sales and reducing workload)
  • Freshmarketer (Best Integrated website analytic options)
  • GoDaddy (The best and Largest Website hosting provider)
  • Infusion Soft by Keap (Best Automation Tools)
  • Campaign Monitor (Best templates and Analytics)
  • Zoho Campaigns (Best feature set and Customizations)
  • Twilio SendGrid (Best Transactional API)
  • Klaviyo (Best Analytics)
  • Marketo Engage (Best Salesforce Integration)
  • iContact (Best Unlimited Sending Features)
  • Customer.io (Best Automated Marketing Campaigns)
  • Salesforce (Best Customization and Cloud Based Functionality)
  • SharpSpring (Best Conversions to Sales)
  • EmailOctopus (Best Affordability and Quick email sending)

 

Email Marketing Platforms in 2023 to Seek

 

  1. Mailchimp (Best Choice Overall)

 

Blucactus - mailchimpTo begin, we highly recommend the email marketing software named Mailchimp for all users to implement into their businesses. Moreover, unlike other platforms, Mailchimp is web-based, ensuring a clean method of not taking up your device’s storage space. 

 

Therefore, you do not need to download anything as it functions like standard web browsers without concern of losing storage. Furthermore, this software promotes a unique and resourceful approach to organization as it helps with email list management, automation, segmentation, and template creation. 

 

Interestingly, Mailchimp also delivers interpretive features that regulate your activity regarding working with emails. Aside from this, one reason to inquire into Mailchimp is that it presents a winning approach that lets you create campaigns without coding knowledge. 

 

You can easily select and establish pre-constructed layouts for various email campaigns to further allude. Indeed, from holidays, newsletters, subscriptions, and notification alerts, these key sources can aid your business to succeed without in-house developers present.

 

Another notable feature of Mailchimp is email automation which creates an all-inclusive experience aside from traditional emails. For example, you can use this function to reach audiences through Facebook ads, google, Instagram, coupons, and more! 

 

Moreover, the catch is meeting your targeting marketing needs without demanding marketing representatives. Other than this, you can send relevant emails to corresponding audiences at once without composing and delivering one individually.

 

Mailchimp is undoubtedly a great tool to take advantage of for companies with limited workforces, which also comes in handy if your organization has a long contact list. 

 

BluCactus - Email marketing for restaurants: build customer loyalty with the best tipsThe last leading example of why you should seek Mailchimp is because you can create and execute marketing campaigns on the go! Indeed, this software earns a high status among the best email marketing platforms in 2023 because it keeps up with busy lifestyles. 

 

To illustrate, Mailchimp offers a choice where users can begin and finish campaigns without needing to log in on a computer. From there, with the mobile app, the software’s account services send an email for you to confirm later when the campaign soon goes live online. 

 

Overall, it is available as an app for both apple and android devices. Regarding pricing with Mailchimp, things are pretty transparent with specific features you can benefit from when subscribing. 

 

Additionally, your rate will adapt to the number of contacts on your list. There are four packages to choose from Free, Standard, Essentials, and Premium.

 

Below are some prices for each plan:

 

Free

 

  • 500 Contacts- Starting for Free
  • 2,000-2,500- Free
  • 5,000- Starting with the Standard package price of $17 per month

 

Standard 

 

  • 500 Contacts- Starting at $17 per month
  • 2,000-2,500 Contacts- Starting at $59 per month
  • 5,000 Contacts- Starting at $90 per month
  • 10,000 Contacts- Starting at $115 per month 

 

Essentials

 

  • 500 Contacts- Starting at $11 per month
  • 2,500 Contacts- Starting at $34 per month
  • 5,000 Contacts- Starting at $59 per month
  • 10,000 Contacts- Starting at $57 per month

 

Premium 

 

  • 10,000 Contacts- Starting at $299 per month
  • 15,000 Contacts- Starting at $399 per month
  • 25,000 Contacts- Starting at $530 per month 
  • 50,000 Contacts- Starting at $700 per month 

 

In all, for professional and introductory emails, we recommend the standard plan. On the other hand, if you want to experience the most of what email campaigns offer, go for the premium. 

 

With the premium package, you can enjoy creating complex segmentations, performing multivariate testing, and receiving advanced reporting systems. 

 

Advance your business with Mailchimp today!

 

2.OmniSend (Second Best for Increasing Sales and Reducing Workload)

 

Blucactus - omnisendAdditionally, OmniSend becomes presented as the second-greatest email marketing software to gain praise and recognition from us. Undoubtedly, this platform is one to seek in 2023 because you can benefit faster than anticipated with increasing revenue! 

 

One feature that stands out with OmniSend software is that it focuses on more than just email campaigns. To illustrate, you can benefit from developing your newsletters and sales with automated emails, segmentation, and SMS (Short Message Service). 

 

Moreover, with integrated email and SMS campaigns, all templates become customizable. Therefore, creating an engaging and personalized experience for clients to enjoy as they find what they desire on a singular platform! 

 

One factor that makes OmniSend among the best email marketing platforms in 2023 is its standard package. For a winning price of $16, this offers to reach out to 6,000 emails per month with 60 SMS and Unlimited web push available! 

 

A 24/7 chat, a live support feature, and a customer success manager will also aid your business’s growth. Additionally, you can take advantage of the free subscription if you are barely starting your enterprise.

 

Indeed, this is a leading element, as you can send up to 500 emails without paying fees! Besides this, this software offers landing pages, pop-ups, advanced reporting, web push notifications, post-purchase campaigns, and more! 

 

Overall, OmniSend has everything your business needs to thrive efficiently as email marketing never becomes more convenient. In summary, Omnisend offers three pricing plans to discover and consider.

 

Free

 

  • 250 Contacts- Starting for Free
  • Up to 500 Web Push 
  • A/B Testing
  • Customer Support via Email
  • Pop-up and Sign-Up Forms
  • Professional-Looking Email Templates

 

Standard

 

  • 500 contacts– Starting at $16 per Month
  • 6,000 Emails/mo
  • Unlimited Web Push
  • 60 SMS
  • 24/7 Tech and chat support

 

Pro 

 

  • 500 Contacts- Starting at $59 per Month
  • Unlimited Emails!
  • 3,933 Emails/mo
  • Unlimited Web Push 
  • Advanced Reporting
  • 24/7 Priority Tech Support
  • Customer Success Manager

 

Consider the free plan if you are beginning and eventually advancing as you grow. More than anything, the standard subscription remains the most popular for developing and medium-sized enterprises. 

 

Likewise, if you want a more excellent establishment, go for pro, as SMS thrives with further influence! 

 

Get started with OmniSend today!

 

  1. Freshmarketer (Best Integrated Website Analytic Options)

 

Blucactus - freshmarketerThird, we introduce Freshmarkerter as the following email marketing software to look out for this year. When it comes to this brand, what stands out most is the diverse method of engagement it provides for you and your clients. 

 

To illustrate, you can use Freshmarketer to speak to your audiences through Whatsapp, SMS, Chat, and Email. Moreover, with the Shopify Integration feature, you can achieve up to 10,000 marketing contacts regardless of subscription level.

 

Indeed this is a significant factor in the software’s success in the industry because it highlights exclusive inclusion. One can see this example with its Conversion Rate Optimization as the option of creating NPS (Net Promoter Score) surveys. 

 

Using form analytics to implement better strategies, you can also overcome traffic site loss challenges. Interestingly, with these features highlighted, they can become yours with a free subscription if you’re starting up professionally.

 

For the most part, Freshmarketer gains a reputable status because of its ambitious and effective manner of connecting with audiences. Nonetheless, Freshmarketer offers four pricing plans for you to choose from Free, Growth, Pro, and Enterprise:

 

Free

 

  • 100 Contacts- Starting for Free
  • Website Trafficking and Built-in Chat
  • Shopify Integration (Up to 10,000 Contacts after Applied)
  • Email Marketing Campaigns
  • 24×5 Support
  • Contact Lifestyle Stages
  • Management of Contacts and Account

 

Growth

 

  • 2,000 contacts- Starting at $19 per Month
  • Multichannel Engagement- Email, Whatsapp, Instagram, etc.
  • Custom Playbooks
  • Performance Report (Only with Shopify Integration)
  • 2,000 bot Sessions/Month 
  • Behavioral Targeting
  • Drag and Journey Builder

 

Pro

 

  • 5,000 Contacts- Starting at $149 per Month
  • Offline Events
  • Advance Webhooks
  • 3,000 bot Sessions/Month
  • Up to 10,000 Marketing Contacts with Shopify Integration
  • Custom Roles

 

Enterprise

 

  • 10,000 Contacts- Starting at $299 per Month
  • Advanced Metrics
  • 5,000 bot Sessions/Month
  • Field-Level Permissions
  • Transaction Emails
  • Account Manager Available to Help Resolve Issues
  • Additional 10,000 Contacts with Shopify Integration 

 

Add-Ons 

 

  • Marketing Contracts- Starting at $100- $1,625 per Month Based on Contact Numbers
  • Conversion Rate Optimization- Starting at $219- $374 per Month Based on MUV
  • Additional Bot Sessions- Starting at $75 per Month with 1,000 bot Sessions Present
  • Messaging Agents- Starting at $180- $828 per Month Based on Plan

 

As witnessed here, Freshmarketing delivers various benefits to meet your business’s needs. Of all the levels, we recommend Pro because it helps you explore and create a multichannel with personalization. 

 

In brief, this makes the perfect software to embrace if you wish to expand your online presence!

 

  1. GoDaddy (Best and Largest Website Hosting Provider)

 

Blucactus - godaddyFurthermore, GoDaddy comes into the spotlight amongst the 15 best email marketing platforms in 2023. Additionally, this site is unique because you can perform multi-marketing functions from one dashboard. 

 

Indeed, this is an incredible and advantageous facet to consider when searching for your email marketing software because it shines. For example, with GoDaddy, you can create and manage ads, emails, social media, and reviews with a powerful and valuable platform like this. 

 

Moreover, people will notice your presence as you can benefit from Search Engine Optimizer on large sites such as google and bing. GoDaddy is recommended for smaller businesses because it presents the marketing essentials needed to kickstart an enterprise. 

 

Moreover, when you sign up for a free subscription, you can enjoy one month without paying any fees. However, after this period, you must continue paying a monthly bill and update it as your business grows. 

 

With all this said, let us look deeper into the two pricing plans GoDaddy offers:

 

Basic 

 

  • 500 Subscribers Starting at $9.99 per Month
  • Send up to 5,000 Emails per Month 
  • Limited Autoresponders
  • 24/7 Live Chat and Tech Support
  • Basic Image Storage Space
  • Professional Templates
  • Work with Facebook, Etsy, etc.

 

Up & Running

 

  • 2,500 Subscribers Starting at $14.99 per Month
  • Send up to 25,000 Emails per Month
  • Unlimited Sign-up Forms
  • Unlimited Image Storage
  • Mobile Friendly Designs
  • Unsubscribe Handling
  • Converts Blog Posts to Email
  • Automated email campaigns

 

Pro

 

  • 5,000 Subscribers up to $29.99 per Month
  • Send up to 50,000 Emails per Month 
  • Share Statistics with Others
  • Record Sign-up IPs 
  • Date Triggered Emails
  • Unlimited Image Storage
  • Automated Email Campaigns
  • Mobile Friendly Designs

 

With this at hand, GoDaddy is an excellent choice for new and small businesses to implement into their strategy. We recommend signing up for the Up and Running plan because you can benefit from nearly all the essentials of email marketing tools. 

 

Also, create an investment that helps save extra cash while developing your professional expertise!

 

  1. Infusion Soft by Keap (Best Automation Tools)

 

Blucactus - infusionsoftNext, we present Infusion Soft by Keap. New perspectives come as you better understand the 15 best email marketing platforms in 2023. Moreover, what makes Infusion soft by Keap unique is the implementation of segmentation which triggers automated functions that save time. 

 

To further elude, as you begin to gain new clients, with segmentation, you can identify them through automated tags that match a criterion you design. Therefore, making it much easier to send a warm, welcoming message and confirmation email to show appreciation. 

 

Aside from this, with Infusion Soft by Keap, clients can receive emails that pique their interest, ensuring sales growth. Another detail is that with this platform, you can keep long-term contact with clients as automated emails and newsletters get delivered all year round. 

 

For the most part, Infusion Soft by Keap is recommended for businesses with medium to large establishments. Furthermore, there are three pricing plans available on this email marketing platform that we will explore further to help you choose: 

 

Pro

 

  • 1,500 Contacts- Starting at $129 per Month (Includes 2 Users)
  • Quotes, Invoices, and Payments
  • Landing Pages and Online Sales
  • Automated Lead Capture and Follow-up
  • Text Marketing

 

Max

 

  • 2,500 Contacts- Starting at $199 per Month (Includes 3 Users)
  • Promo Codes and Upsell
  • Marketing Analytics
  • Quotes, Invoice, and Payments
  • Automated Lead Capture and Follow-up
  • Landing Pages and Online Sales
  • Text Marketing

 

Infusionsoft by Keap is a great email marketing software brand to develop your existing business further. Next, we recommend the pro plan because you can easily enjoy nearly all the benefits of the max version but with slight limitations. 

 

  1. Campaign Monitor (Best Templates and Analytics)

 

Blucactus - campaign monitorMoreover, Campaign Monitor is amongst the most extremely reliable and affordable email marketing platforms to implement into your business in 2023! Indeed, this software is remarkable for its simple yet efficient delivery of organization and functions offered. 

 

To illustrate, you can easily drag and drop designs, templates, and emails with ease and no concern over the seemingly complex distribution of media. One of Campaign Monitor’s greatest assets is its Link Review feature that automatically seeks email lists and flags hyperlinks.

 

With this at hand, your clients can receive excellent attention as the link review alerts you of broken or outdated links to revise and maintain an audience. Equally important, another signature pro to Campaign monitor is the Integration feature that allows your platform to connect through various apps and websites. 

 

With all this at hand, you can begin thriving your business for a free subscription that will enable you to send campaigns to up to five people! Besides this, three main plans become offered by this platform that shares most features for the most part. 

 

More details are available below that will highlight the extra features only exclusive to advanced plans:

 

Basic

 

  • 2,500 Contacts- Starting at $9 per Month
  • Link Review
  • Email Support
  • Automated Emails (Limited)
  • RSS Feed Trigger
  • Custom Fields
  • Free Image Gallery
  • Segmentation Tools
  • Branded Templates
  • A/B Testing

 

Unlimited 

 

  • Unlimited Contacts- Starting at $29 per Month
  • Countdown Timer
  • Time Zone Sending
  • A/B Testing
  • Branded Templates

 

Premier

 

  • Unlimited Contacts- Starting at $149 per Month
  • Advanced Engagement Segments
  • Email Section Locking
  • Advanced Link Tracking
  • Send Time Optimization

 

Overall, we recommend the unlimited plan for medium-sized businesses. Moreover, you can easily enjoy unlimited contacts and pay a reasonable monthly fee to further your marketing strategy. For the most part, you will not fall short of a disappointment.

 

  1. Zoho Campaigns (Best Feature Set and Customizations)

 

Blucactus - best email marketing platformsNext, Zoho Campaigns makes another exciting addition to the best email marketing platforms in 2023. Indeed, with its improvising methods of connecting with audiences through images, gifs, videos, reply tracking, and A/B testing, communication radiates! 

 

Moreover, another catch to Zoho Campaigns is its email limitation feature that allows you to monitor and send the perfect number of campaigns to overwhelming clients. As a result, you can experience a more stable trust and reputation with your business brand. 

 

You can use it as a mobile app on Apple and Android devices! You can begin with a Forever free plan if you maintain a contact list below 2,000 subscribers. Zoho Campaigns offers two options for Businesses and Agencies:

 

Businesses

 

Forever Free

 

  • 2,000 Contacts- Starting for Free (As Long as Kept at This Number or Below)
  • 6,000 Emails/Month
  • Compliance Check
  • Basic Email Templates
  • 5 Users
  • Compliance Form

 

Standard

 

  • 100,000 Contacts- Starting at $3 Monthly (Billed Annually)
  • 10 Users
  • Advanced Email Templates
  • Basic Drag-and-Drop Workflows
  • Dedicated IP (Add ons with Additional Fees)
  • SMS Marketing (Add ons with Extra Fees)
  • Unlimited Emails
  • Basic Segmentation

 

Professional

 

  • 100,000 Contacts- Starting at $4.50 monthly (Billed Annually)
  • 20 Users
  • Advanced Segmentation
  • Cart Abandonment and Purchase Follow-ups with Workflows
  • Pop up Forms
  • The Recipient Timezone Sends
  • Email Polls and Attachments
  • Unlimited Emails
  • Batch Sending
  • Dynamic Content

 

Agency Plan

 

  • 10,000 Contacts- Starting at $583 per Year
  • Reaches a Maximum of 500,000 Contacts starting at $9,936
  • Agency Console
  • License Sharing
  • Client Invite
  • Content Sharing
  • Unlimited Emails

 

In all, Zoho Campaigns is a great way to implement quick, personalized, and adept email marketing strategies completed with ease. While it may be on the higher end of pricing, we recommend the professional Business contract for medium-sized enterprises. Besides this, you can easily benefit from experiencing high-quality engagement and monitoring amidst saving extra money for other projects/campaigns. 

 

  1. Twilio SendGrid (Best Transactional API)

 

Blucactus - sendgrindIn addition, Twilio SendGrid is an email marketing platform to look out for in 2023! One of its main advantages is its proactive ISP outreach, domain authentication, and compliance and delivery coaching!

 

Indeed, with these features, your business can easily thrive with assurance, as Twilio SendGrid sends, on average, 35 billion emails per month. Moreover, you can maintain a budget here because most plans become fashionable

 

Twilio Sendgrid works well for most enterprises. If you are starting up, sign up for free and enjoy fast integration, with up to 100 emails sent daily. Regarding pricing, two sets revolve around Email API and Marketing Campaign Plans. Let’s look further into Twilio SendGrid’s plans:

 

Email API Plans

 

Free

 

  • 100 Emails a Month- Starting for Free
  • Delivery Optimization Tools
  • Insightful Analytics
  • Ticket Support
  • Deliverability Insights
  • APIs, SMPT Relay, and Webhooks

 

Essentials

 

  • 50,000 Emails per Month- Starting at $19.95 per Month
  • 100 Emails a Month- Starting for Free
  • Delivery Optimization Tools
  • Insightful Analytics
  • Ticket Support
  • Deliverability Insights
  • APIs, SMPT Relay, and Webhooks

 

Pro

 

  • 200,000 Emails per Month- Starting at $89.95 per Month 
  • Dedicated IP Included 
  • Subuser Management
  • Single Sign-on (SSO)
  • Same Features as Lower-Level Plans

 

Premium

 

  • You must contact the Support team to consult about custom pricing for this plan.
  • The features are the same as the Pro-Level plan.

 

Marketing Campaign Plans

 

Free

 

  • 2,000 Contacts- Starting for Free
  • 6,000 Emails per Month
  • Segmentation
  • 3 Email Testing Credits
  • 1 Teammate
  • Automation
  • Design and Code Editors

 

Basic

 

  • 5,000 Contacts Average $15 per Month
  • 15,000 Emails per Month
  • You can start with 2,000 followers at a rate of $15 per month, but it ranges to more depending on the contract signed and the company’s needs. 
  • The same features as a free contract, except no Automation features, are available.

 

Advanced

 

  • Unlimited contacts with an average monthly cost of $60 that can also increase with your professional needs
  • 1,000 Teammates
  • Dedicated IP Included
  • Features the same benefits as the previous two contracts

 

In sum, Twilio SendGrid makes excellent email marketing software, to begin with, as you can grow and update your subscription along the journey. Of all the plans, we recommend the Advanced contract under Marketing Campaign Plans because you can experience unlimited access to all features.

 

  1. Klaviyo (Best Analytics)

 

Blucactus - klaviyoMoreover, if you are an established agency or business, seek Klaviyo to retain your client audience! In addition, from increasing repeat sales and maximizing your total revenue, you can also progress engagement through personalized emails. 

 

One of the most exciting features of Klavivyo is that you can send customized emails that adapt based on the client’s activities. Some examples include ordered items, abandoned carts, popular, recently viewed products, and new items! 

 

Other than this, with Klaviyo, your email marketing strategy can earn up to 90x ROI. Besides this information, the plans for this email marketing platform become priced at reasonable rates for winning results! Here, you will discover additional information:

 

Free 

 

  • Contact Limit Exceeded- Starting for Free
  • 150 Monthly SMS/MMS Credits
  • Email Support

 

Email

 

  • 1,001-1.5000 Contacts- Starting at $45 per Month 
  • 15,000 Monthly Emails Send
  • 150 SMS/MMS Credits
  • Email and Chat Support

 

Email and SMS

 

  • 1,001-1,500 Contacts- Starting at $60 per Month
  • 15,000 Monthly Emails Send
  • Email and Chat Support

 

Shared Among all Plans

 

  • Built-in Forms and Pop-ups
  • Automated A/B Testing
  • Professional Templates
  • Precise Multi-Channel Attribution
  • Detailed Customer Profiles
  • 220 Pre-Built Integrations

 

In all, Klaviyo is an excellent investment and email marketing platform to take on in 2023 for your business. Join the 100 thousand customers from CITIZEN, Dermalogica, and more to retain your clients and improve your enterprise. 

 

  1. Marketo Engage (Best Salesforce Integration)

 

Blucactus - marketoWith Marketo Engage, you can enjoy branding multi-channel commerce for B2B and B2C customers on one platform! Additionally, with payment to catalog and fulfillment, this unique software makes your business adaptable, productive, and open-ended! 

 

Moreover, it is also available to use up to ten different languages! Aside from this, with high-functioning segments, you can keep up to date with changing trends and other data. 

 

Another winning factor is that businesses can use Marketo Engage on mobile devices. In terms of pricing, Marketo Engage tends to be on the high side, and we recommend it for large enterprises. 

 

Remember that there needs to be more specific information with contact list rates because you must contact the sales reps. As we move forward, you will discover an overview of the pricing and plan rates. 

 

Basic

 

  • Starting at $895 per Month
  • Search Engine Optimization
  • Sales Intelligence
  • CRM Integration
  • Campaign Dashboard and Reports
  • Marketing Calendar
  • Customer Engagement Engine
  • Lead Scoring, Segmentation, and Nurturing
  • A/B Testing

 

Pro 

 

  • $1,795 per Month
  • Same as Basic
  • Digital ads
  • Predictive Content
  • API and Integrations
  • Additional Marketing and Sales Users
  • Program and Campaign Analysis

 

Elite

 

  • $3,195 per Month
  • Anonymous Retargeting
  • Revenue Modeler
  • Success Path Analyzer
  • Advanced Report Builder
  • Opportunity Influence Modeler
  • Everything else is the same as lower levels

 

In brief, Marketo Engage works great for highly advanced and established companies wishing to complete their marketing goals. Your business will be able to run when executing and further progressing your enterprise smoothly.

 

  1. iContact (Best Unlimited Sending Features)

 

Blucactus - icontact - Best Email Marketing PlatformsNext, we come across iContact as an additional highly reputable software. As you become familiar with the 15 best email marketing platforms in 2023, greater understanding comes. With iContact, you can experience all the essentials to succeed with your enterprise. 

 

Furthermore, there is enhanced performance to keep track of total efficiency and easy maneuvering to manage campaigns. This improved performance is a tremendous advantage for small-sized businesses because you can become familiar with others’ needs and save time over brainstorming strategies. 

 

You can also begin for free and benefit from sending up to 500 emails daily without any cost. There are only three pricing plans. Let us explore further in this unique email marketing platform. 

 

Trial

 

  • 100 Subscribers- Starting for Free and Last for 30 Days
  • Send up to 400 Emails
  • Free Trial shares the same as the basic plan

 

Basic

 

  • 500 Subscribers- Starting at $14 and moving up to a maximum of $79, depending on the number of subscribers.
  • Drag and Drop Editing
  • Reliable Sending
  • PDF Links
  • API Support
  • Campaign Tracking
  • List Management
  • A/B Testing
  • Mobile-Focused Design
  • Social Media Sharing/Posting

 

Pro

 

  • Varies but can max to $79 based on the list of subscribers
  • Same features as basic

 

Altogether, iContact makes an excellent investment for starter uppers as it becomes conveniently priced and effectively introduces reliable marketing strategies. Additionally, it finds itself amongst the best email marketing platforms to seek because of its flexibility and proactive approach. For the most part, we recommend the basic plan as it can adapt to your needs as your enterprise develops. 

 

  1. Customer.io (Best Automated Marketing Campaigns)

 

Blucactus - customer.io - Best Email Marketing PlatformsIn addition to being the best email marketing platform in 2023, Customer.io has become recognized for its high-quality automated message platform. Indeed, this software is perfect for marketers who desire more excellent grasp and flexibility to create and send data-driven emails. 

 

It also delivers in-app messages, SMS, and push notifications. Moreover, another advantage to Customer.io is the chance to conveniently make API trigger workflows, transactional messages, and newsletters within the same platform. For the most part, Customer.io earns an esteemed status because it is easy to follow. 

 

It also allows you to compose and implement your enterprise’s messaging strategy confidently! For example, the Direct and Third-Party Integration features will enable you to easily add, delete, and deliver information with just a few clicks! 

 

Regarding pricing for this efficient email marketing software, Customer.io offers two pricing plans. Let’s see more details below. 

 

Basic 

 

  • 8,000 subscribers- Starting at $150 per Month
  • Visual Workflow Builder
  • Segmentation
  • Email Support
  • Customer Community
  • Send Emails. Push, In-Apps, and SMS

 

Premium

 

  • 8,000+ Subscribers- Starting at $995 per Month
  • Higher API+ Sending Limits
  • 90-Onboarding Program
  • Premium Email Support
  • Managed Deliverability
  • Dedicated IPs
  • HIPPA Compliance
  • Custom Data+ Message Volume
  • Parcel Pro License
  • Everything else becomes included in Basic Package.

 

In short, Customer.io is quite transparent with its pricing range and special features offered in its email marketing platform. Overall, we recommend this for upper, medium, and larger enterprises because it is higher in cost. All in all, this useful and valuable software makes a worthwhile one to implement into your marketing strategy.

 

  1. Salesforce (Best Customization and Cloud Based Functionality)

 

Blucactus - salesforce - Best Email Marketing PlatformsWhile being among the 15 best email marketing platforms in 2023, Salesforce earns this status for its flexible and dynamic approach to communication. Moreover, one of this software’s most significant advantages is its powerful cloud-based properties tailored to almost any enterprise need! 

 

Indeed, this is crucial for a growing team as accessibility never becomes easier to connect. Apart from this, the Salesforce Technical and Training Support feature provides proper guidance to newcomers learning the ways of marketing. 

 

Furthermore, you are not alone in learning new skills, from learning how to write formulas, create new fields, and build automation. Undoubtedly, you can handle self-guided features for all, as the platform works for beginners and pros.

 

The last advantage to Salesforce is its pricing model, which allows your business to pay per licensee, ensuring a keen track of purchased licenses. Besides this, Salesforce offers four incredible plans based on your professional needs: 

 

Essentials

 

  • Starting at $25 per Month
  • Includes Email Integration with Gmail or Outlook
  • Account, Contact, Lead, and Opportunity Management
  • Salesforce Marketing App

 

Professional

 

  • Starting at $75 per Month
  • Includes Lead Registration and Rules-Based Lead Scoring
  • Collaboration Forecasting
  • The rest are the same as the Essentials package.

 

Enterprise

 

  • Starting at $150 per Month
  • Includes Workflow and Approval Automation
  • The rest of the features are the same as the Professional and Essentials packages.

 

Unlimited

 

  • Starting at $300 per Month
  • Includes 24/7 Support
  • It presents the same features as Enterprise, Professional, and Essentials packages.

 

In summary, Salesforce delivers distinct and beneficial effects to further your business and marketing strategy. Moreover, we recommend starting at Enterprise as it is the most popular option, and you gain access to the majority of advantages the software offers. 

 

  1. SharpSpring (Best Conversions to Sales)

 

Blucactus - sharpspring - Best Email Marketing PlatformsNext, SharpSpring makes a worthy choice to invest in long-term with its diverse plans, upgrades, and options that help your business grow. Furthermore, CRM and Marketing Automation make one easy solution available and designed to expand. 

 

For example, its easy use makes marketing automation and lead scoring simpler! Indeed, this makes the perfect email marketing platform to seek in 2023 for small businesses because it generates leads. 

 

You can also progress conversions to sales and drive higher investment returns regarding marketing. Nonetheless, SharpSpring’s platform offers open support, structure, and contacts. Therefore, producing inspiring results for developing enterprises!

 

Thus, making it a must-have for applying to your Email marketing strategy. The pricing of SharpSpring, they are divided mainly into two sections Agency and Enterprise. 

 

After this, the rates can vary depending on your professional needs and function by monthly contracts. Finally, let’s look more in-depth at the pricing plans below:

 

1,000 Contacts

 

  • Starting at $399 per Month
  • Unlimited Users
  • Full Set of Features
  • Unlimited Support

 

2,500 Contacts

 

  • Starting at $499 per Month
  • Unlimited Users
  • Full Set of Features
  • Unlimited Support

 

5,000 Contacts

 

  • Starting at $699 per Month
  • Unlimited Users
  • Full Set of Features
  • Unlimited Support

 

10,000 Contacts

 

  • Starting at $899 per Month
  • Unlimited Users
  • Full Set of Features
  • Unlimited Support

 

20,000 Contacts

 

  • Starting at $1,299 per Month
  • Unlimited Users
  • Full Set of Features
  • Unlimited Support

 

As shown above, SharpSpring is a powerful tool for your marketing agency that poses competitive and tempting prices. Indeed, it is worth the investment, which makes us recommend you begin with the 2,500 contacts. 

 

  1. EmailOctopus (Best Affordability and Quick Email Sending)

 

Blucactus - emailoctopus - Best Email Marketing PlatformsLast, we discover EmailOctopus. Indeed, this software is one to implement into your business in 2023 because it helps maintain your client base. Additionally, you also earn the chance to customize forms for websites and design landing pages to gain new audiences.

 

Another exciting feature of this email marketing platform is that you can connect with your favorite apps, such as Shopify, Gravity, and Squarespace. Indeed, this is a great tool to take advantage of for small to medium-sized growing enterprises. 

 

Another benefit is that it is effortless to use, inexpensive, and incredibly delivers satisfying results! Moreover, take advantage of subscribing for free and enjoy sending up to 10,000 emails for 30 days! 

 

For the most part, EmailOctopus is an excellent email marketing platform in 2023 because of its ability to progress your business strategy proficiently! With all this said, let us discover the two pricing plans this exceptional email marketing software offers:

 

Free

 

  • 2,500 Subscribers- Starting for Free (Limited to 30 Days)
  • 10,000 Emails Available 
  • Create up to Three Landing Pages and Forms
  • Access for One user
  • EmailOctupus Branding on Emails

 

Pro

 

  • 5,000 Subscribers- Starting at $24 per month (Can go up to the max cost of $1,010 depending on client list)
  • Unlimited Landing Pages and Forms
  • Cancel Anytime
  • Add Unlimited Users
  • Reports Available Forever
  • Complete Control Over Your Email Design

 

On balance, EmailOctupus earns its place on our list for being a handy, adept, and successful platform. Furthermore, of all the possible plans, we recommend going for the Pro as you can enjoy all benefits at winning prices and upgrade any time as your enterprise grows. 

 

How You Can Choose the Best Email Marketing Platform 

 

Finally, as you become aware of the 15 best email marketing platforms in 2023, you will make your final decision. While each company has its needs, your result truly depends on what is needed. 

 

Moreover, as we continue further exploring how to choose the best email marketing software, we highlight specific circumstances and benefits to keep in mind. 

 

Efficient Segmentation

 

First, efficient segmentation is crucial because this helps you organize better obsolete information and renew others. Thus, you can keep long-term professional relationships with clients as they engage with the latest happenings. 

 

Indeed, by finding an email marketing platform that specifically targets an audience of a specific demographic, success can be challenging! More importantly, remember that if you want efficient segmentation, find a pricing range that works well because it will cost a healthy amount.

 

Additionally, if you are preparing to develop your business, don’t hesitate to apply software that will exceed your expectations. Moreover, this is essential in choosing the best email marketing platform because it determines your business’s total performance. 

 

Easy to Maneuver Platform

 

BluCactus - Which is best? Banner advertising vs. email marketingNext, when choosing the best email marketing software, you want to find one that is easy to maneuver. For example, with platforms like Mailchimp, you can easily enjoy and thrive your business by performing simple functions on one dashboard. 

 

Indeed, creating templates, ads, campaigns, and other email communication stands out remarkably. Another is having flexibility, such as Mailchimp becoming available on mobile devices for all access outside the office! 

 

For the most part, convenience ensures greater productivity and motivation to move forward with whichever marketing strategy you have in mind! In essence, by taking on an easy to maneuvers email marketing platform, you can enjoy a proficient 2023 in total revenue and performance!

 

Engaging Email Templates

 

Third, Engaging Email Templates become vital in making a final decision because they determine the amount of interaction needed to grow! One can see this example with the email marketing software of OmniSend Partner, where you can reach out to clients through Gifs, videos, and images. 

 

Communication becomes vital by experimenting with a decent amount of email template designs. Moreover, this is perfect because you can easily maintain and expand your client base with access to new visual ideas. 

 

All in all, choose a plan that fits your enterprise’s character and tone for better results. 

 

Summary of Uncovering 15 Best Email Marketing Platforms in 2023

 

Ken Schreck BluCactus +1 469 206 5510In conclusion, the 15 best email marketing platforms in 2023 shine with brilliance and great anticipation. Moreover, with a new page to write this year, your business and marketing strategy sails to all possibilities imaginable! 

 

With this said, good luck finding your perfect match, as 2023 will bring additional surprises and new chances to better things. Overall, you will be able to gain benefits and propelling expertise as developments become fundamental for achieving thriving and breakthrough success! 

 

In this illustration, we will recap the choices to help you decide:

 

  • Mailchimp (Best Choice Overall)
  • OmniSend (Second best for Increasing Sales and Reducing Workload)
  • Freshmarketer (Best Integrated Website Analytic Options)
  • GoDaddy (The Best and Largest Website Hosting Provider)
  • Infusion Soft by Keap (Best Automation Tools)
  • Campaign Monitor (Best templates and Analytics)
  • Zoho Campaigns (Best Feature Set and Customizations)
  • Twilio SendGrid (Best Transactional API)
  • Klaviyo (Best Analytics)
  • Marketo Engage (Best Salesforce Integration)
  • iContact (Best Unlimited Sending Features)
  • Customer.io (Best Automated Marketing Campaigns)
  • Salesforce (Best Customization and Cloud Based Functionality)
  • SharpSpring (Best Conversions to Sales)
  • EmailOctopus (Best Affordability and Quick Email Sending)

 

As seen here, there is something for everyone, whether for more significant traffic, retention, etc.; connect with your match today! Overall, if you need help with your email marketing feel free to click here for a free consultation with our professional team.

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