Entries by Albanis Espinoza

How to Avoid Email Marketing Minefields in 2021

Blucactus-How-to-Avoid-Email-Marketing-Minefields-in-2021-cover-page

How to Avoid Email Marketing Minefields in 2021. Marketers are often guilty of committing one or more email marketing “sins” that can lead to a decreased conversion rate. As your conversion rate falls, the advantages of marketing via email disappear. The good news is that you can avoid every mistake a marketer makes. Read on for common email marketing errors in 2021 and how to avoid them.

Read more

How to use digital signage in the hospitality industry? Is it worth it?

Blucactus-How-to-use-digital-signage-in-the-hospitality-industry-cover-page

How to use digital signage in the hospitality industry? Is it worth it? When it comes to the hospitality sector, the guest experience is everything. This is why hotels and holiday resorts work tirelessly to bolster their reputation and deliver an unmatched user experience. So, as a hotelier, you probably focus on staff training, design, and amenities, but there’s one thing that you likely overlook – digital signage.

Read more