Tag Archive for: Fashion Marketing

BluCactus - What is Clinique's marketing strategy?

What is Clinique’s marketing strategy? Founded in New York City in 1968 by Evelyn Lauder, Clinique is a pioneer in the beauty industry, developing dermatologist-tested skincare products. Clinique’s missions is evident; to offer safe formulas. So the clients can achieve satisfactory results through simple routines.

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BluCactus - Shein: Get to know the dark side of this online clothing store

Shein: Get to know the dark side of this online clothing store. During the confinement as a result of Covid-19, many people changed their clothing consumption habits. In other words, instead of going to a physical store, there are now many online stores that offer a variety of clothing and accessories, as is the case with Shein. However, this is an eCommerce store that has been mired in a lot of controversies. That is why in this post, we will talk about the dark side of Shein.

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BluCactus - What is L'Oréal's marketing strategy?

What is L’Oréal’s marketing strategy? Loreal is a successful company within the beauty industry, specializing in cosmetics, skincare, and hair products. With a presence over 150 countries across five different continents, Loreal is a brand that tailors its marketing strategies proficiently. Because, for Loreal, you are worth it.

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BluCactus - What is Lancôme's marketing strategy?

What is Lancôme’s marketing strategy? Lancôme is a top-notch cosmetics brand owned by L’Oreal. The brand was established by Armand Petitjean in 1935. And, his main objective was to expand luxury worldwide. Over the years, the brand has managed to highlight women’s beauty with sophistication.

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BluCactus - What is Estée Lauder's marketing strategy?

What is Estée Lauder’s marketing strategy? Today, all brands are guided by a marketing strategy to achieve their goals and reach their potential customers. This is also the case for Estée Lauder, an American multinational cosmetics company, founded by Estée Lauder in 1906 in Manhattan, New York.

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