
Why Nike’s Marketing Strategy Is the Prime Example of Resolute Branding?
Nike, founded in 1964 in Oregon, USA, by Bill Bowerman and Phil Knight, has maintained its position at the top of the athletic & sportswear market for more than decades. While Nike is renowned for its iconic swoosh and ”Just Do It” slogan, making it globally recognizable, the brand is good beyond crafting sought-after sneakers and top-quality sportswear; it is also a prodigy in marketing.







