What are customers looking for in an online clothing store? Having a virtual store is quite a challenge. If you thought that it would be just a matter of setting up your domain and waiting for the magic to reach you, you are very wrong. So, if this is your case, you are probably wondering what is the best way to attract customers and keep them loyal.
The truth is that there are some formulas to achieve it. However, you have to be very, very clear about what customers are looking for in your online clothing store. The truth is that beyond the ads or what you sell, people have a reason why they buy from you among thousands of stores.
Today, we will talk about those little details that you must take care of on your website to make consumers give you their money. In other words, how to show them that you’re the best option to purchase from in the online world. However, you must remember that e-commerce is an unpredictable place. Because of this, people don’t trust it that much, so your challenge will be to overcome these obstacles.
What do customers look for in a clothing store?
It’s not that you have tried everything and nothing works for you. It’s about finding the right strategies that make customers feel attracted to your store and your brand. For this, you should take these tips into account
They are looking for a good in-store experience.
People enter a store when they’re interested in any of its products. However, I invite you to go further, because, in reality, the client wants to live an experience without sales pressure. That is, a pleasant environment to explore and find out what’s new.
Some big brands opt for flagship stores, which are model stores.
However, in your online case, you can consider surprising your customers with details and added values. For example, subscribe for 1 week of discounted products. Another thing you can do is pay customer service through networks and provide good customer service when they ask you anything. Give answers and solutions, alternatives.
They’re looking for hassle-free navigation.
This is an obstacle that many clients find and is the first challenge that you may have. This is because, most often than not, the user doesn’t want to waste time. Therefore, you must take into account that your online clothing store must be accessible. For this, it must have a friendly design with important tools to complete the purchase process.
In short, you should try your hardest to avoid slow navigation as this bore the user.
Another thing is that you must be professional, even in networks you must be synchronized with your website with consistent and very up-to-date information.
They seek security and privacy.
This is where the most important point is when it comes to having a virtual store. You must ensure that the data your users give you is safe from online attackers. So, posting privacy and security notices will help make it very clear that there is a commitment on your part to use the data.
These policies must be under the provisions of the personal data protection law. If you have certificates and security protocols, you must make them visible. For this, some services send a message to the customer when they buy something online. In it, you can confirm that the information won’t be seen by anyone else.
They seek security in their purchases.
This is part of the last point. In reality, the use of cards and all those virtual transactions are becoming more common every day. However, there is still a bit of mistrust when making a transaction for fear of fraud.
For this reason, some stores have implemented some forms such as having a section dedicated to its payment methods. This way, the user can see which services are available as well as the security of each one of them. Here, you can also include the process to follow according to the payment gateway. Others have purchased an encryption system to protect cards and customer information.
People want good customer service. This will be the best way to make the customer come back and recommend you. By giving them a good service, you ensure that your products have quality and a good shopping experience that will influence the purchase.
In this sense, you must always try to attend to their needs, offer them a bonus during the visit and, above all, be very attentive to their needs. With this, you make it clear that your priority is that person.
What are online shoppers looking for?
As you can already see, meeting the demands of consumers over time becomes more and more difficult, because the more sellers join these strategies, the more competition you have.
Now, what appeals to consumers is the navigation and search capabilities.
In this sense, your virtual store must:
- Have quality images. The images of the products are an important link between your store and the user. After all, it’s through them that you will be able to attract and convince users to buy in your store. For this reason, you must always have high-definition images without defects such as blurred photos, pixelated photos, excessive compression, low resolution, or underexposed images.
- Suggest a product. Anyone running an online store must increase the average value of their customers’ orders. Therefore, if you want to achieve this, you must implement strategies such as the suggestion of products related or complementary to what the customer is looking for.
- The live chat. This is very convincing to the customer when it comes to online shopping. When the live chat appears on their browser, it can be very useful. After all, it allows you to answer questions from your customers in real-time. Thus, reducing the abandonment of the page, as well as increasing competitiveness.
How to increase the sales of a clothing store?
Another way to increase sales is to give the customer what they are looking for, especially in this virtual world. For this, you can try having an advanced search on your website. This way, you’ll be allowing the user to use the search bar for their purposes.
With this, you can autocomplete and make your customer’s life easier. All by suggesting the end of the words, they have started to type. Or by using natural language processing, which is the use of artificial intelligence to understand what they write and thus return related results.
Like these, there are other features that virtual clients are looking for. If you would like to know them, you can contact us! We can take your online clothing store to the next level. Thanks to our expertise, you’ll be on the first pages of the main search engines with SEO and other things that may be of interest to you and necessary when having a virtual store.