
Adidas’ Marketing Strategy Explained: Impossible is Nothing
Adidas, established in 1924 by Adolf and Rudolf Dassler, is a German brand that focuses on manufacturing sportswear, footwear, and other sports accessories. Considered one of the most influential sportswear brands in the world, Adidas strives for the title of peak sportswear excellence. But, how does Adidas maintain its supremacy in the perpetually transforming sportswear industry while competing with giants of the likes of Nike?







