
5 Reasons Why Influencer Marketing Is Becoming a Big Trend In Business in 2023. Influencer marketing has taken the world by storm. In 2023, it’s making an even bigger splash in the business realm. 67% of marketers are planning to increase influencer marketing spending this year. Businesses are turning to influencers to capture attention, build credibility, and forge genuine connections with consumers, no matter the niche or scale.