What is valuable content in marketing? The rise of digital media and social networks has not come alone. Today it is no longer enough to upload a photo or a video. These must have a defined context and add value to the public that is going to receive the message. For this reason, we read or hear more and more frequently about the need to create valuable content and thus achieve better results in digital marketing strategies.
Based on this, let’s talk today about what is that valuable content that is emphasized so much, how we can create it and its importance and advantages for digital marketing.
Value content, what is it and how to create it?
The content of value, is all that information that will serve as a link between the viewer and the company or business that provides the information.
To be considered valuable content, it must be informative, it must hook the reader or the person looking for certain information.
Its main asset is relevance. Without this quality, the material may not be taken into account and this also means that it is of quality.
No person wants to enter a site and read something that is not going to clarify a doubt or that tells them about something that they probably already know and is not going to contribute anything new in this regard.
Another important point is that information be accessed quickly and last but not least, that it be truthful.
The lack of quality and veracity in an article, post or blog, either because it is repeated content, copied or has false data, will not only lower the interest of the public, but will also affect the reputation of a website and consequently to the company in general.
5 ways to create valuable content
What is that magic formula for creating content? What route should we follow to achieve success in the world of digital marketing and create content like a pro? Certainly there are many tools that, in terms of advertising, digital marketing, social networks, etc., by applying them you will have a high percentage of achieving the objectives that you set to position your company and boost your business. However, nothing is 100% infallible and everything will depend on your perseverance, the strategies you put into practice, the digital marketing plans that are designed for you, among others.
Now, the field of value content creation does not escape this uncertainty of achieving sure success, but there are steps that will bring you closer to the goal. Therefore, let’s see how you can apply tactics to generate valuable content in a more accurate and effective way.
Analyze your audience
It is the first step to know what type of content to create.
Once you have analyzed the public that follows you or visits your website, you must know who your potential customers will be, what their needs are, what they are looking for and what they want to achieve and even go beyond their desires and take a step forward by offering them something that perhaps They don’t know what they need.
Another point is to inquire about the topics in vogue in your sector, which is the most sought after and researched, and initiate the connection with your content by implementing the most trending topics together with a good SEO positioning that gives you greater visibility.
And how do we manage to capture attention today? Well, making our content viral.
We are going to achieve this to the extent that we cover more spaces, that the information that we are providing is capable of educating your audience, that it provides solutions, ideas and, above all, that it is capable of sowing that need to acquire a product or service.
That it pays attention to all customers without distinguishing between new and less recent ones.
At this point we can talk about two cases in which you can engage with the client easily and whose results can be very favorable.
One of them is through email marketing, here (and of course if you have a list of contacts) you can establish a direct link with your customers or who may become offering your products or services first-hand.
But it is important that this contact is accompanied by substantial information that provides the necessary information so that the client is hooked and feels the need to know more.
Another option is the contact that can be made on social networks, through simple responses or by welcoming new followers, offering accurate and complete information on the services, products, costs of what is marketed.
Activate the emotions
Nothing more successful than awakening emotions through your content.
By doing the above, people will simply identify with what you offer and the way you do it, either through humor, which is an excellent option since we all want to find content that disconnects us from everyday life.
Well, through real cases with tangible solutions where we feel involved.
Perhaps through inspiration, with stories that are evidence of strength, resilience and overcoming.
The determining detail to know which one to work with is going to be testing to see which one works best for you in relation to the type of public or clients that make up your commercial audience.
Question yourself about your content
Yes, put yourself in the role of the client and examine your content and ask yourself, do we consider this of value? Has it helped me? Have I covered a need? Do I want to buy a product? Etc., in this way we can analyze what is good, what can be improved and what should be discarded.
Importance of valuable content in marketing
A great mind said: “Content is king” and we couldn’t agree more with Bill gates when he said such a phrase.
But why? At present and despite the existence of social networks and other applications that serve as a platform to market products and services, Internet search engines have not been able to be displaced.
Therefore, valuable content on the web will bring you that ideal client, it will position you among the first to write the words that are associated with your business, it will help you build a favorable reputation.
For this reason, it is not enough to just create a website, it is that on this site you get content that adds value and serves as a complement to the basic information and makes the customer fall in love.
Advantages of value content.
In addition to the above, another of the advantages that we can achieve may be related to the complementary elements that exist on your page such as graphic and visual content, such as videos, photographs, virtual tours that end up achieving that customer attraction.
Information is power, and to the extent that we provide a greater amount of information, and that it is of quality and value, we will have good fertilizer for the path of attracting customers.