23 Best Influencer Marketing Campaigns

23 Best Influencer Marketing Campaigns. Influencer marketing is booming, and it’s all thanks to this strategy. Brands can increase their visibility on social media. This, in turn, allows them to improve their sales. That’s why you should consider influencer marketing as a potential path to success, especially if you own a brand and feel there is still a long way to go to reach your target audience.

To that end, we’ll start with the 23 best influencer marketing campaigns. By doing this, you’ll learn how to leverage the tools this type of non-traditional marketing offers. On the other hand, you’ll also see how this is more profitable than traditional advertising.

How to design an influencer marketing campaign?

Today, we want to share 23 of the best examples of influencer marketing campaigns. In this sense, these examples belong to different sectors. After all, any brand can use this type of marketing to fulfill its objectives:

Old navy 

This well-known clothing chain, to create an effective campaign, engaged Meghan Rienks, a social media influencer. This girl appeared in numerous promotional posts on Instagram, Facebook, and YouTube.

In videos, Rienks shows her followers how to dress for the occasion. All of these looks are made up of exclusively Old Navy clothing.

It’s worth noting that this influencer has a very particular lifestyle, so much so that her incidents are often amusing to the public.

This is why she has over 1 million Instagram followers.

Glossier 

In 2017, this company was named one of the most innovative in the cosmetics industry in Manhattan. Similarly, its position today is due to its network of followers and micro-influencers, which has grown steadily.

Additionally, this brand, instead of hiring prominent figures to present their products, hired everyday women to spread the word.

Glosser’s director, Emily Weiss, stated that her motivation is to help every woman achieve significant influence. And that’s why, through their most influential followers, they introduced a recommendation program. With it, they offer exclusive incentives and discounts through their social media.

Rum barcelo

A contest was the main objective of this brand of rum. They motivated their users by leveraging the reach of various influencers. In fact, they made it the main attractive element of their Desalia music festival. This way, attendees can benefit from the presence of various well-known influencers and micro-influencers.

Similarly, we should clarify that this festival was only for influencers at the start.

However, due to demand, the concept was revised to allow general admission. By using techniques that increase the number of brand-related posts, followers can enjoy the experience alongside their preferred influencers.

Naked juice 

This juice brand wanted to open up to other sectors, such as, for example, the world of beauty, fashion, and health. To do this, they focused on social media and Instagram.

All the while taking into account key influencers who have emerged on this platform.

In fact, Kate Spiers, a lifestyle brand ambassador, began sharing sponsored posts.

In them, she shows the beauty products and clothes she wears daily. The strategic point lies in her adding a bottle of Naked Juice to all her posts.

Sperry 

As 2016 came to an end, this nautical footwear brand partnered with more than 100 Instagram micro-influencers to create content that would interest their followers.

To do this, the brand first identified its fans by seeing who shared high-resolution photos of its products. This way, they began inviting them to create creative visual content for Sperry’s official Instagram account.

Gap 

“Individuals” is the name of the influencer marketing campaign run by the GAP brand.

To do this, the brand included several personalities with great influence on social media. All of them wore different clothing items from the collection.

Similarly, if a user likes an outfit in any of these influencer posts, they can purchase it. All they have to do is tap the link under the post, which will lead them to the official page.

The fact that this campaign received incredible acceptance cannot be overlooked. This is all thanks to the partition of influencers by theme.

Estee lauder

This cosmetics company is over 75 years old, and to update the segmentation of its audience, it wanted to approach younger people for the launch of its latest brand known as Estée Edit. To do this, the brand decided to hire high-profile influencers like Kendall Jenner, the youngest sister of the Kardashian clan.

Jenner has an impressive Instagram following and collaborated with the brand to launch a collection of 82 makeup and skincare products.

Jenner promoted these products through her personal Instagram account and also appeared in posts on the official Estée Edit Instagram account, offering makeup tips and showcasing her favorite products from the line.

Diageo 

If it is about good influencer marketing campaigns, this one cannot go unnoticed. Diageo is the parent company of Scottish whiskey brands such as Lagavulin and Oban. In 2015, Shorty Awards recognized Shorty Awards with the award for best influencer marketing campaign.

This campaign began with a video featuring the Christmas log, starring actor Nick Offerman, known for his role in Parks and Recreation.

This video runs 44 minutes. While Offerman sits next to an elegant fireplace, he looks thoughtfully at the camera as he sips whiskey from a glass in small gulps. Although the premise was simple, the actor’s personal brand helped the video go viral.

Dj khaled

Just as Instagram is widely accepted worldwide, there are other social media platforms where you can find loyal followers. This is the case of DJ Khaled, a hip-hop artist and producer, who went from being a secondary figure to becoming very successful on Snapchat, with an average of 3 million people viewing his photos.

In fact, his reputation has made him the “King of Snapchat” and this has made him one of the most sought-after people by brands interested in doing influencer marketing campaigns.

Likewise, DJ Khaled is used to takeovers on Snapchat, and it consists of a certain brand giving up control of its corporate Snapchat for a certain time so that the influencer can share different eccentricities.

For example, W+K London and Stride Gum launched a takeover campaign with Khaled in 2016, to promote a gum called “Mad Intense Gum” for its intense flavor. All in all, this takeover turned out to be a very fun day for the DJ’s fans.

Coke 

This is another success story of influencer marketing. In 2012 the Olympic Games were held in London, and Coca-Cola could not miss the opportunity to launch a campaign in Colombia in conjunction with the collaboration of 20 influencers from that country.

Likewise, the campaign consisted of a contest whose prize would be a trip for the winners, and those who wanted to compete had to upload a video on YouTube explaining the reason why they wanted to attend the Olympics.

This invitation on the influencers’ channels achieved the participation of 1,000 people, which in turn translated into 1,000 videos and more than 355,000 visits to their channel. Thanks to this contest, 3 people, along with an influencer with their own channel on YouTube, were able to attend the Olympics with all travel expenses paid, to live an unforgettable experience.

Sedal

This shampoo brand of Unilever products launched a campaign in 2018, together with Yuya, one of the most famous Mexican female influencers in the world of beauty.

Today it can be said that “Sedal Detox by Yuya” has been one of the most successful campaigns of the brand, so later Unilever in the company of Yuya made a special collaboration where a Sedal Shampoo by Yuya was presented with micellar water. This product in a matter of a month became one of the best sellers, after its launch.

Randall loeffler

This is a very luxurious accessory and footwear company, which is why it has become one of the favorite brands for celebrities, fashion followers, and bloggers. That is why the brand included influencers in its plataforms to carry out its marketing campaigns, and from there the “LR ambassadors” were born.

This distinguished group of ambassadors is made up of different florists, painters, writers, creative businesswomen, and other women who tend to live their lives with great dynamism. In fact, for the brand itself, the RL ambassadors, apart from being incredible, do incredible things.

Loeffler Randall not only offers the profiles of the ambassadors but also shares different photographs of the ambassadors wearing the brand’s shoes and other accessories through Instagram and with the hashtag #LRambassador.

Hallmark

Example influencer ad campaigns also show what Hallmark has done, a company that wanted to find the best way to promote its collection of Christmas souvenir decorations in 2016, so partnered with a large number of familiar Instagram influencers, to share the best moments of their family Christmas parties.

#KeepsakeIt, has been the hashtag used by the brand and through it, the followers of the influencers could appreciate the Christmas traditions together with their families. But this is not all, since a link was also offered so that users had the opportunity to buy their own Christmas souvenir.

Doritos

The fight for the rights of the LGBT+ community was taken into account for the Doritos marketing campaign.

In 2019, the #Unblocklove campaign was announced and it was a support strategy, where all profits from the sale of this product were donated to those organizations that support diversity.

For the results of the campaign to be positive, the brand sought the support of some influencers such as Victoria Volkóva, one of the most prominent trans Mexican influencers for speaking about respect for diversity.

Rogue + wolf

This brand has created alliances with different influencers, taking into account that they had an affinity with the brand.

To do this, he designs vegan fashion products that are specifically aimed at an alternative public.

This way, on the Rogue + Wolf Instagram account, you can see posts with a large number of influencers who direct their brand exactly where they want it. As a result, we can now see a high level of engagement reflected in the number of responses. This includes likes and followers that exceed 600 thousand.

Banamex

Banamex also used an influencer campaign in 2019 to launch a campaign called “6 months without interest abroad.”

Alan Estrada, a Mexican influencer with more than 1 million followers, collaborated in this campaign, where participants could win a trip abroad, and for that, they had to make purchases with Banamex cards.

This influencer has a great impact among travelers, and by moving this campaign through his social media, the brand was able to reach the desired target

Mac cosmetics

Dulceida has become one of the most important influencers in Spain.

After all, besides having more than 2 million followers on her Instagram account, she has collaborated with major beauty brands such as Mac.

This collaboration started by being only about lipsticks, then the brand added, a shadow palette to the mix.

What’s particular about this collaboration is that it generated a profit of over 3 million euros in a year.

Converse

This was more of a spontaneous case of an influencer marketing campaign than anything. Introducing Fergicienta, a Colombian influencer who in 2025 published through her Twitter account that in more than two months she had been unable to find a pair of white converse.

The interesting thing about the matter is that the brand gave the influencer a pleasant surprise. Turns out that they delivered a pair of white converse straight to her office. This action became a great event, thus generating a large number of reactions. In fact, in just a matter of hours, the brand became a trending topic.

Later, the brand knew how to take advantage of this incident to launch a contest years later. This way, they were able to generate efficient content for a digital marketing campaign.

T-mobile latino

This company originally belongs to the cell phone sector in the United States. However, to launch its #5GenMásLugares, it created an influencer campaign. For this, it had the participation of Puerto Rican LeJuan James, who is famous enough for making home videos where he shows data on his upbringing and lifestyle.

For this company’s campaign through social media, James focused on talking about the speed of the innovative 5g network and how, thanks to its speed, news can fly faster everywhere. People loved this video, achieving more than 327,000 views.

Samsung

Samsung needs no introduction as it is one of the companies with the largest global presence. In 2019, it launched a campaign known as #somosSMARTgirl which goes hand in hand with #TeamGalaxy. This was a social campaign that brought together a global community of influencers that invited their audiences to join the Samsung experience.

After all, they were vital to reach the campaign’s goal of reaching new generations. In this sense, Ángela Mármol is one of the Spanish influencers that promote this brand. All thanks to her 2 million Instagram followers.

Nike

In 2020, Nike launched a collection inspired by the day of the dead, a date that is of great importance for Mexico. In this collection, we saw the participation of several influencers. Among them was the Mexican influencer Juanpa Zurita who to date has over 27 million Instagram followers.

The campaign led by the hashtag #NikeDiaDeMuertos sold out within a few hours. Not only in its official stores but also at points of sale. This influencer marketing campaign through Instagram was very successful. Especially, with the premiere of Coc, a Disney movie released in 2017, which showcased this Mexican tradition.

Corona beer

Influencer marketing campaigns have a unique feature: they create awareness. That’s why Corona, a Mexican beer brand, launched the #desplastificate initiative in 2019. The objective was to mobilize influencers and the general public to clean beaches in Mexico. In other words, it invited its audience to reduce plastic waste. Additionally, they wanted to raise awareness of the importance of not disposing of waste into this ecosystem.

Arturo Islas Allende is a Mexican environmentalist with over 2.7 million Instagram followers. He was invited to participate in this campaign due to the impact of his environmental work.

Puma

“Train for the fashion week” was the name of the event Puma held to launch an influencer marketing campaign. This event consisted of a masterclass with Amaya fitness, a personal trainer influencer with over 300,000 Instagram followers.

Similarly, in this event, 11 additional influencers were present. All of them were part of the sports theme on this platform. The result was very positive, as the brand conveyed the class through its stories. Additionally, the event was used to unveil the brand’s new footwear model.

If we look at the numbers, this event had more than 1 million reach and more than 50,000 social interactions.

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